The most valuable brands in the world. most valuable brand

Not all of us can buy clothes from expensive global brands. The history of each of the Fashion Houses included in the top 10 of such brands is interesting. The highest target for total annual revenue is $12.7 billion.

The proverb about “a meeting on clothes” has not lost its relevance today - on the contrary, the trend of following fashion is only gaining momentum every year. Many designers have made a name for people's desire to show their style, taste and status. You can find out which brands can be ranked among the most expensive clothing brands by looking at the rating of fashion houses.

List of richest clothing brands

Why do people buy expensive things? The reasons may be different, but such buyers would like to know what place the elite item they purchased ranks in the ranking. Not only the amount of the assessment is interesting, but also the history of each brand that got into the coveted rating.

In today's society, clothing is the defining criterion for success. For many consumers, it is important that the label is included in the top number.

Table 1. Top 10 Most Expensive Clothing Brands Income Ratio

	Name	Set Items	Annual income, 2016
		clothes; perfumery; textile; accessories..	$12.7 billion
		clothes; accessories.	$11.4 billion
		clothes; perfumery; accessories; books.	$8.7 billion
		clothes; specialized things (for yachtsmen); perfumery; cosmetics.	$7.3 billion
		clothes; shoes; accessories; perfume; flower service; sweets.	$1.8 billion
		denim clothing	$544 million
		clothes; accessories.	$364 million
		clothes; perfumery; accessories.	257 million euros
			$79 million
		luxury clothing; underwear.	$22 million

What is the idea of ​​"instant fashion" and how different is it from top brands? Read.

Pedestals of luxury clothes in 2017

278 boutiques - so many sales departments belong to this most expensive brand in the world. Founded in 1921 by designer Guccio Gucci, today, in addition to clothing, it also produces textiles, perfumes, interior items and accessories. What is the difference between the world famous brand? Experts note the presentability of each line of clothing. In every thing, conservatism and adherence to traditions are felt, which does not prevent experiments with materials and styles. Critics complain that each new collection becomes too predictable, but fashion designers object: in order for clothes to be popular, they must be wearable.

2nd place is occupied by Prada, created in 1913. This fashion house is presented in 250 stores located around the world. 979.2 million annual profits ensured their place "under the sun" in the fashion industry. Not the last role here is played by the ability of designers to combine clothes and try to combine fabrics and styles.

Today, the Prada collection includes not only luxurious dresses for social events, but also trendy accessories. The main credo: "Our clients do not have to prove anything to anyone", expressing the whole essence of wealthy people in this. It is wealthy people who can afford to purchase the outrageousness offered by the brand.

The bronze medalist was the Italians, this time the duet of Domenico Dolce and Stefano Gabbana, whose work was embodied in the brand of the same name. The company is one of the youngest - the year of foundation was 1985. The bet was made on Hollywood - actresses who put on outfits from designers stood out among their colleagues. The style from the brand is chosen by bright and dynamic people - it is frankly sensual and sexy (“with the suggestion” of designers, lingerie style and torn jeans came into fashion).

In fourth place is Chanel. The brand began its victorious fashion march at the beginning of the last century. The simple little black dress proved synonymous with luxury and propelled its creator, Coco Chanel, to the pinnacle of success. 100 years later, nothing has changed - "comfortable luxury" (the company's creed) continues to excite the minds and along the way devastates the wallets of those who want to buy such clothes.

Today, Coco Chanel products can be bought in 310 boutiques located on all continents. The style of the brand has changed little over almost a century - it suggests minimalism of color and convenience. Most often, this is a clearly defined silhouette, although the clothes have acquired more democratic shades - even shorts have appeared in summer collections.

"Golden mean" goes to the brainchild of another Italian designer - Giorgio Armani. It presents both everyday models and high fashion collections. A distinctive feature of the style is negligence (it's not for nothing that the brand's clothes are popular among young people). The company produces both everyday collections and "high fashion". The fashion designer began with the alteration of classic men's jackets.

Experts distinguish the minimalism of images - Giordio Armani does not like unnecessary details. A simple formula: ingenious simplicity and incomparable elegance helped Giorgio Armani S.p.A. in the opening of 13 factories and 300 stores worldwide. The brand is considered one of the fastest growing and promising.

In sixth place is the Guess company, whose creators tried to convey that you need to live beautifully every day. The brand is relatively young - it was founded by the four Marciano brothers, who became one of the first popularizers of jeanswear in 1981.

How did jeans grow from everyday wear into a real dream? The Guess brand tries to make each of its models bright, fresh and sexy. Competent work of marketing and advertising services helps the brand to stay at the top of the fashion Olympus. A lot of world-famous stars are filmed in advertising - Eva Herzigova, Claudia Slate, Naomi Campbell and Letizia Casta. And to consolidate the success in a series of commercials, the outrageous socialite Paris Hilton was filmed.

Seventh place is occupied by American Marc Jacobs, former creative director of design house Louis Vuitton, whose collection from 2015 was a real breakthrough. The style is distinguished by bold geometric shapes, the use of patent leather and other creative solutions. The brand is very fond of celebrities - at different times it was advertised by Chloe Sevigny, Victoria Beckham and even the Russian group Tatu. Today at this "post" - Miley Cyrus.

Finally, the list of the French - Christian Dior in eighth place in the ranking of the most expensive clothing brands. It all started in the post-war years, when the first collection of women's clothing from this brand was able to revolutionize the world of post-war fashion. It was Dior who came up with the idea that every fashion designer should have his own sign.

After the death of the fashion designer, the Fashion House was headed alternately by Yves Saint Laurent, Marc Boan, Bernard Arnault and Gianfranco Ferre. Each of them tried to maintain the elegance inherent in the style. Trademark designers try to avoid excessive pretentiousness.

Today, this brand employs 56,000 people. The company has more than 160 boutiques around the world. Annual income - 24 billion dollars.

We are nearing completion - the ninth place is occupied by Gianni Versace. This Italian company did not cease to exist even after the death of its founder Gianni Versace - his sister Donatella continued the family business. The very first boutique outside of Italy was opened in 1991 in Glasgow, Scotland. Today the number of stores has reached 80.

The brand is considered luxury - most of the outfits emphasize female beauty well, but without the appropriate accessories they look “on the verge of kitsch”. A large degree of creations are created for girls with a model appearance - slender and tall. The brand does not forget about men either: every Russian is familiar with a crimson jacket from the nineties (also a creation of Versace).

And closes the top ten expensive clothing brands brand Valentino (Valentino). The Italian manufacturer of luxury clothing and underwear was founded by Valentino Garavani back in 1959. Now the brand is part of the Valentino Fashion Group.

Bustiers and red clothes are named as the key signs of the corporate identity of this brand. The master insisted: “Red goes to all women. There are 30 shades of this color - it's important to find yours."

The second priority is white, the apogee of love for which was the dress of Jacqueline Kennedy for the wedding with Aristotle Onassis. Modern trends take a guide to youth fashion. In these outfits, the stars also prefer to walk the red carpet.

Any brand needs to be realized. Such an assistant is, for example, the Wildberries online store.

Potential competitors

Despite confident positions in the top ten, none of the brands presented above can be sure that tomorrow it will not be overthrown from the pedestal. Competitors are very serious:

1. The international concern Fendi is famous for its high-quality clothing, fur, and accessories. Experts say: bags of this brand will never go out of fashion.
2. Hermes started working in 1837, but developed its production by 2008. In addition to clothing and leather goods, the brand also produces other items - from jewelry to gloves. The consumer likes it - it affects the annual income of 730 million dollars.
3. Ralph Lauren has many subsidiaries and more affordable models (Polo Sport line). A striking example is Jennifer Lopez's dress at the Grammy Awards in 2000. Now the brand's designers are dressing the first lady of the United States - Melania Trump. Annual income rose from 776 million dollars.
4. Burberry specializes in outerwear - the company has been at the peak of popularity for more than a century. Everyone knows the brand's signature trench coats. The brand's revenue is $323 million.
5. Louis Vuitton is known for connoisseurs of quality accessories and bags. The company has more than 460 stores in 50 countries.
6. World celebrities are dressed by Oscar de la Renta. Jacqueline Kennedy gave preference to the brand. Today there are no less fans - evening and wedding dresses with this name are so attractive.
7. A potential competitor is the Italian brand Brioni, which specializes in men's fashion. The brand is named after a fashionable resort - the clothes it produces meet the expectations of elitism and quality.

Even fashion designers once started with a small atelier. It is quite possible to open it at home.

You can learn more about expensive world fashion trends from the video:

Every company wants to stay at the forefront of fashion. To do this, they not only follow the accepted trends, but also contribute their vision, creating Her Majesty Fashion.

Forbes magazine released its annual review of the world's most valuable brands in 2016. What makes one brand more valuable than another? According to David Raibsteen, professor of marketing and branding at the Wharton School of Pennsylvania, it's all about consumer perception. If customers are willing to pay a higher price for a particular brand, or prefer that particular brand, it adds value to the brand.

Here are the top 10 most expensive brand names in the world, topping the rankings.

10 General Electric

Estimated at 36.7 billion dollars.

One of the most expensive and oldest brands on the list. It was founded on April 15, 1892 - 124 years ago. General Electric now has interests in a variety of industries: oil and gas, healthcare, aviation, transportation, energy management, software development, financial services, wind turbines, electric motors, weapons, home appliances, engineering and pharmaceuticals.

9. McDonald's

Worth 39.1 billion dollars.

The only global food franchise. Representative offices of the company are located in almost all major cities of the world. McDonald's attracts children in every possible way with the help of children's menus and toys, special playgrounds, small bonuses, as they understand that children will bring their parents to the poppy.

8.Disney

The brand value is 39.5 billion dollars.

Surely you at least once watched the film of this company, or played with toys produced by it, or visited Disneyland. Disney is about wonderful childhood memories that you want to pass on to the next generation.

7. IBM

Estimated at 41.4 billion dollars.

One of the most recognizable companies in the technology sector. Its full name is International Business Machines Corporation. IBM is currently engaged in computer software, hardware, IT services and IT consulting.

6.Toyota

The brand value is 42.1 billion dollars.

As of February 2016, it is the 13th largest company in the world. In addition to automobiles, Toyota is engaged in banking, leasing and financing. It is also the first company to produce more than ten million annually.

5. Facebook

The cost is 52.6 billion dollars.

Demonstrates a stunning increase in the value of the brand name (44%). The average user spends 50 minutes a day browsing Facebook. That's more time than the average person spends reading (19 minutes), exercising or playing sports (17 minutes), and socializing (4 minutes) combined.

4. Coca Cola

The brand value is 58.5 billion dollars.

The headache remedy called Coca-Cola was created by pharmacist John Pemberton in 1865. Asa Griggs Candler later bought the rights to it and introduced Coca-Cola (already as a soft drink) to the world on May 8, 1886. Until now, the formula of this drink is kept secret.

3.Microsoft

Brand value - $75.2 billion

Microsoft has been able to increase its prestige in the eyes of customers with a host of new products including Windows 10, Surface Pro 4 and Surface Book. The tech giant has invested heavily in its cloud services, which are fast becoming its biggest money provider, and has expanded its retail strategy by opening a flagship store in New York in 2015.

Moscow, February 1 - “Vesti. Economy". Brand Finance has compiled its annual ranking of the most valuable brands in the world. Russia has been represented in this rating by three brands for the third year already. Sberbank became the most expensive Russian brand in the ranking. Sberbank ranks 129th in it, having improved its position compared to 2017, when it was 154th, and 2016, when it was 200th. Sberbank's brand value rose 27.5% last year to $11.6 billion, comparable to Land Rover and higher than brands like Danone, Gucci, eBay and Warner Bros. Among the banks of the world, Sberbank is in 21st place. The value of a brand in the Brand Finance ranking is calculated by assessing the future possible income if the company did not own the brand, but paid royalties for it. Gazprom ranked 315th against 339th last year and 302nd in 2016. The value of his brand for the year grew by 14% and is estimated at $ 5.6 billion. This is at the level of the Airbnb service and the BBC Broadcasting Corporation. LUKOIL moved up several points to 363rd place - the company is recovering from last year's fall from 229th to 369th place. Its brand value rose 8% last year to $4.9 billion, about the same as Colgate toothpaste, Dove soap and Domino∎s Pizza. Below are the top 10 most valuable brands of 2018. 10.ICBC

Country: China Value: $59.2 billion Dynamics: +24% Industrial and Commercial Bank of China is China's largest commercial bank. Included in the "Big Four" of the largest state-owned banks in China (along with the Bank of China, Agricultural Bank of China and China Construction Bank). The bank's shares are owned by the Chinese government. At the end of October 2006, the bank held an initial public offering and raised a record $22 billion by placing 48.4 billion shares (18% of the total). Of these, 12% on the Hong Kong Stock Exchange and 6% on the Shanghai Stock Exchange. 9 Walmart

Country: USA Value: $61.5 billion Dynamics: -1% Wal-Mart is the largest retail chain in the US, if not the world. The network includes both small shops and huge supermarkets scattered throughout the country. Representatives of Wal-Mart Stores, Inc. exist outside of the US. The stores of the network sell almost everything: electronics, furniture, computers and software, toys and goods for children, photographic equipment, cosmetics, sporting goods, groceries, medicines, various small things for the house, dishes, books and CDs. The network was founded by Sam Walton in 1962 The first Wal-Mart Discount City opens in Rogers, Arkansas. To date, Wal-Mart is a network of more than 7,000 stores in 14 countries around the world. The number of employees has long ago exceeded one million, and income - for tens of billions. 8 Verizon

Country: USA Value: $62.8 billion Dynamics: -2% Verizon Wireless is the largest mobile operator in the USA today. In terms of coverage, no other North American operator can even come close to it. Verizon Communications was founded on June 30, 2000 in New York as a result of the merger of two telecommunications companies - Bell Atlantic and GTE. The name of the new brand was not chosen by chance. It is a combination of two words: veritus (truth) and horizon (horizon). 7.Microsoft

Country: USA Value: $81.2 billion Dynamics: +6% World-renowned manufacturer of software for desktops, mobile devices, clusters, servers and game consoles. In addition to software, the company is also engaged in the production of game consoles themselves, computer manipulators and audio players. The history of Microsoft is a story of dizzying success and continuous development. The corporation repeatedly made mistakes and miscalculations, but always quickly corrected them, eventually conquering more and more new areas for itself and setting new records. 6AT&T

Country: USA Value: $82.4 billion Dynamics: -5% AT&T (American Telephone and Telegraph) is by far one of the largest providers of wireless and telephone communications in the United States. The total number of its subscribers exceeds 150 million people, and the name itself has long become synonymous with quality. 5. Facebook

Country: USA Value: $89.7 billion Dynamics: +45% Facebook is one of the most popular social networks in the world, it has more than a billion active users, the number of which is constantly increasing. The project was founded on February 4, 2004 and was originally conceived as a social network only for Harvard students, but later the scope was expanded, and then completely blurred. The founders of Facebook were Harvard University students Mark Zuckerberg, Eduardo Saverin, Dustin Moskowitz, Andrew McColum, and Chris Hughes. 4.Samsung

Country: South KoreaValue: $92.3 billion Dynamics: +39%Samsung Group is a South Korean group of companies, one of the largest in South Korea, founded in 1938. It is known on the world market as a manufacturer of high-tech components, telecommunications equipment, household appliances, audio and video devices. The main office of the company is located in Seoul. Companies belonging to the Samsung Group are engaged in electronics and microelectronics, chemical industry, construction, automotive, heavy industry, finance and credit, and insurance. The structure of the concern includes a full cycle of electronics production, from the extraction of resources, their processing and ending with finished products. Most divisions of the conglomerate perform subordinate functions in relation to companies directly involved in the manufacture of finished electronic products, and work exclusively for the concern or only within South Korea. This feature is clearly visible from the distribution of profits by divisions. Thus, the concern's main income comes from the electronics industry. 3. Google

Country: USA Value: $120.9 billion Dynamics: +30% The Google brand begins its history with the registration of Google Inc. January 7, 1998 in Menlo Park, California, USA. The company was founded by Stanford University graduate students Larry Page and Sergey Brin. The name Google is a play on the spelling of the English word googol (googol), a mathematical term for a number consisting of one and one hundred zeros. The name reflects the company's goal - to create an infinitely huge database to find the information you need. 2 Apple

Country: USAValue: $146.3 billion Dynamics: +37%Today, Apple is one of the leaders in the global IT industry, a manufacturer of computers, laptops, media players and various software. The company is one of the pioneers of the industry, pioneering in many areas: the first truly personal computers, the first multi-color displays on PCs, the first operating systems with a graphical interface, the first computers with mouse support, the first personal audio player, the first online music store, and so on. . 1. Amazon

Country: USA Cost: $ 150.8 billion Dynamics: + 42% The history of this largest online store began on July 16, 1995. It was created by businessman Jeff Bezos. Initially, only books were sold, later, by 1998, the assortment was expanded: first, audio and then video products were added to it. To date, Amazon.com offers its visitors several dozen different categories of goods, including electronics, clothing, sporting goods, and even food.

brand finance is a global consulting company that every year evaluates the value of brands in different countries. In August 2018, the turn came the most expensive brands in Russia. It was posted on the company's website, where everyone can see what it is now customary to make good money in the country.

Brand Finance is one of the pioneers in branding evaluation. The method of brand evaluation invented by the company was included in the world standard as ISO 10668. The company relies, among other things, on the following indicators:

• brand income (including predicted);
• brand value;
• brand strength (this, in addition to capital and profit, includes such a thing as “emotional connection with the brand” - how well the brand is known and loved by customers);
• brand revenue, including projected.

Brand value: 91212 billion rubles
Rating: A+

Over the past year, Pyaterochka has shown excellent results - the brand value has increased by almost a third (by 27%). Recently, the number of stores of this food chain has reached twelve thousand. And the company X5 Retail Group, which actually owns Pyaterochka, boasted a 19% increase in profit.

Brand value: 97303 billion rubles
Rating: AA-

Oil and gas brands in Russia still hold the lead in terms of total value. And if we calculate the total value of all brands in the country, oil and gas account for just over a third (32%). However, although there are four oil and gas companies in the top ten most valuable brands in the Russian Federation, this year's results for them were different. Surgutneftegaz suffered most of all - it fell from sixth to fourteenth place and dropped out of the top ten. But a holy place does not happen empty, so Tatneft immediately appeared in the top 10 brands. This company entered the top ten for the first time - the brand value grew by 9% in 2017-2018.

Brand value: RUB 114,532 billion
Rating: AAA-.

It seems that in the rivalry between the four largest network operators, the winner has been determined - and this is MTS. Over the past period, the company has demonstrated an impressive result - an increase of 23%.

It is interesting how the recently initiated case by the Federal Antimonopoly Service regarding unreasonably high prices for SMS mailing of banks will affect the brand value.

Brand value: 117556 billion rubles
Rating: AAA-.

Although the banking sector accounts for 24.7% of the total value of Russian brands, there are only two banks in the top 10 most valuable brands in Russia in 2018. VTB is in seventh place. As you can see, the US sanctions partially imposed on him had no effect.

Brand value: 145182 billion rubles
Rating: AAA-.

Another food chain, widely represented throughout the Russian Federation. Magnit continues to grow - last year the number of stores increased by 12%, the value of shares is increasing, in general, the picture is quite cloudless. Almost a third of the company's shares were bought by VTB Bank earlier this year. Time will tell how this will affect the future of the network.

Brand value: 158975 billion rubles
Rating: A+.

The reforms of Russian Railways, which began in 2016, have borne fruit. Over the past reporting period, the value of the brand has grown by 35%.

Brand value: 203869 billion rubles
Rating: AA+.

Rosneft is steadily moving forward in the list of the most expensive Russian brands. Over the past year, its value has increased by 13%. According to business analysts, this is not the limit, because oil is getting more expensive. In addition, the share price was also affected by the fact that the board of directors of Rosneft decided to buy back its shares. Rosneft's gas station network is headed by .

Brand value: 281063 billion rubles
Rating: AA+.

Although Lukoil is one of the top three most profitable brands in Russia, it can be said that it was not lucky. Over the past year, the value of the brand has decreased. True, only by 1%, but the beginning is the beginning. Perhaps the scandal with the pollution of the natural park of Yugra by a breakthrough of a pipeline illegally built by Lukoil played its role.

Brand value: 320844 billion rubles
Rating: AA.

The results of this year did not affect the position of the Gazprom brand in the Brand Finance list. He was the second, and remained, even despite the increase in value by 5%. Perhaps, the recently opened electronic platform for gas trading in Europe, recently opened by Gazprom, will revive the situation a little.

1. Sberbank is the most expensive Russian brand

Brand value: 670405 billion rubles
Rating: AAA+.

Surprisingly, in the first place is by no means an oil and gas company or a food chain, but. It is good to be a financial institution with state participation. Only Sberbank and the Industrial and Commercial Bank of China (ICBC) received the highest rating among all banks in the world. The value of the "green bank" known to all Russians is twice the value of the company that is in second place in the rating.

As Brand Finance CEO notes, this year Sberbank's performance both in terms of brand value and brand strength was simply outstanding.

Did you know that the global fashion industry is valued at $3 trillion and the haute couture industry at $300 billion?

"The Devil Wears Prada" introduced fashion even to those who previously knew nothing about the biggest names in the world of style and beauty. Want to learn more about the most expensive brands in clothing and accessories? Our selection contains the best of the best.

Top Ten

The top brands include:

1. Chanel
2. Burberry
3. Hermes
4. Prada
5. Gucci
6. Dolce And Gabbana
7. Ralph Lauren
8. Versace
9. Giorgio Armani

These companies produce the most expensive clothes in the world.

"Chanel"

Coco Chanel's journey is nothing less than an epic and legendary journey to the pinnacle of fashion. Brands with such incredible stories justifiably inflate the price tag.

Koko had a unique talent for feeling what the world needed. And her projects are relevant to this day. The revolutionary little black dress remains a must in every women's wardrobe. Millions of women of all ages dream of the legendary Chanel No. 5 perfume. Chanel was a revolutionary who believed that luxury should be comfortable, otherwise it is not luxury!

The Chanel brand is valued at $7 billion.

"Burberry"

It has been around for over a century and is probably the oldest fashion brand in the world. Thomas Burberry opened his first store in 1856 in Basingstoke, England.

The signature plaid pattern is the first thing we think of when we talk about Burberry. It was developed for the military and then gained popularity among civilians. The design has become such a hit that it is now part of a huge array of clothing and accessories.

Experts value Burberry at $3.4 billion

"Erme"

This is exactly what the name of this brand sounds like, and not “Hermes” or “Nermes”, as some people think.

Hermes has been around for over 200 years. It first appeared in the 18th century as a workshop making leather belts, saddles and sacks.

Erme is the epitome of sophistication and chic with everything they do, be it expensive bags, shoes, perfumes, clothes or even home interiors. Like many other companies, Hermes has experienced its share of ups and downs in business. However, the company weathered all the storms and continues to be a popular premium brand catering to the elite.

Having come a long way, Hermes today has a revenue of $5 billion.

"Prada"

Miuccia Prada, born in 1949, a political science graduate student and former member and activist of the Italian Communist Party, is the current owner of Prada. She was the most modest heir to the elite brand that appeared in 1913.

Prada originally specialized in handbags, travel bags and suitcases for the Italian elite. However, when Miuccia Prada took over, she launched luxury clothing for men and women. Prada gained popularity even before this collection was released.

The company's net worth is estimated at $2.4 billion. Clothing and accessories from the brand are still among the most sought after around the world.

"Gucci"

The history of Gucci began in the 19th century. Now the company is considered the most successful Italian brand in the world.

Gucci, who worked in Paris as an immigrant hotel worker, was fascinated by premium handbags, so they formed the basis of his business idea. He then returned to Florence, his hometown, and began working on starting a company. His sons joined him and helped expand the business in Milan and Rome.

The Gucci brand has always attracted a lot of attention. Over time, the company's products penetrated the US markets. The first store was then opened in New York in 1956 and eventually in other major cities in the United States.

"Dior"

Christian Dior, known as Dior, began his career as a prestigious couturier in 1946. Later, the company expanded to include Baby Dior for children and Dior Homme for men.

The company was one of the first to present its complete collection in its own residence, which was also their flagship store at 30 Avenue Montaigne Paris. In 1947, Dior also launched the Miss Dior perfume line.

"Dolce and Gabbana"

Dolce & Gabbana is relatively new compared to other big fashion house names. It all started in 1985 when Domenico Dolce and Stefano Gabbana started to gain popularity.

Dolce & Gabbana started with knitwear in 1987 and also launched two separate lines of lingerie and swimwear, which also became a hit. Hollywood actresses fell in love with their clothes, wearing this label was considered a status symbol. Today, the company also produces the best fragrances.

Dolce & Gabbana's $1.4 billion in revenue speaks volumes for the brand.

"Ralph Lauren"

Shortly after he left his job in the army, Ralph Lauren joined the Brooks Brothers as a salesman and became the best in the business. He convinced management to let him open his own line.

Ralph then formed his own company in 1971. Today it produces perfumes, accessories, men's and women's clothing. Ralph Lauren also designed the costumes for The Great Gatsby.

The net worth of the corporation is estimated at a whopping $5 billion.

"Versace"

Gianni Versace is an Italian who comes from a family of designers. He got into the fashion world quite early. He started working for his mother right after high school. He later moved to Milan and began freelancing. He eventually created his Versace label in 1978 and launched his first clothing collection.

He was also the first designer to understand the importance of Hollywood stars and supermodels, so he was especially active with this audience.

An $800 million empire was built in less than ten years. Today, the brand is valued at 5.8 billion. After the death of Gianni, the company is headed by his sister.

"Giorgio Armani"

The Armani company began operating in 1978 in Milan. Today there are several directions, for example, Armani Jeans, Armani Kids, Emporio Armani.

The brand has sales of more than $3 billion a year.