The motto of the photographers is “The best shot is yet to come. Inspirational quotes from the masters of photography Slogan for a photographer in English

Communication with the customer is a verbal duel. Marketers, psychologists and copywriters convince us of this. To believe or trust is a personal choice. Today we are talking about something else.

Topics that should not be wasted time in communicating with the customer, and hackneyed phrases that I collected during the year are in front of you.

From now on, these are not four chapters of one topic, but four related topics:

1. Cliche in the photographer's speech

Cliche in the photographer's speech

Again you with these words ...

Frankly, I do not believe that a single word or phrase guarantees the success of negotiations, but the reproaches of colleagues - "Everyone says, why am I worse?" - cannot be ignored.

Consider the main template phrases and evaluate the possible consequences of their use.

Focus on results

I'm asking the reader, because "result-oriented" is the first thing you notice on many sites of colleagues. It is the phrase, not the organization of the portfolio, its message to the viewer. It's a pity…

The phrase will not come in handy in a conversation with a customer, because the impression made - the shock that today someone else is able to do work for money - will quickly pass, the look will again fall on the portfolio, and there ... or yes, or - let's not get acquainted.

Focus on the result - not words, but the photographer's interest in the project, which is visible to the customer.

Individual approach

I ask the reader, because "individual approach" is an advertising slogan that adorns many public pages on social networks, not only photographers. Plagiarism did not go to good, look around ...

Some photographers understand the problem statement and work in their own style, looking at the TOR, while others replicate their own portfolio: toning, framing, pose, etc.

In the first case - individuality, not words. In the second - the approach, words without deeds.

Of course, the customer will not denounce the photographer, but how much can you lose orders because of words?

A person is known by deeds, and a photographer is no exception.

Money Back Guarantee

I ask the reader, because the desire to return the money is marketing, not the voice of reason, and this phrase in the lexicon is despair, an attempt to somehow keep the client, and not make him a customer.

Service, not craft, is the first thought of the customer, and the second is “Why take the risk? I want a photograph, not a waste of time and money changing hands.”

The promise to return the money when nothing has been done yet - the lack of an individual approach, focus on results and other things that I managed to say to a potential customer. The photographer needs attention - the only thing that the client will remember and be right.

Call anytime

I ask the reader, since email, social networks and instant messengers did not leave this phrase a chance to attract the attention of the client.

Such appeals are a guarantee of inexperience and the first steps in the profession.

Want to check it out?

Booking dates (accepting bookings for…)

I ask the reader, because booking dates is a wedding niche, and there is always sadness: from March to October.

Artificial demand is a marketing tool, an attempt to attract attention, but booking is hopeless and a signal for the client - it's time to bargain, to demand something for yourself.

Dirty tricks are an indicator of inexperience and lack of demand.

Offer is limited (by time or quantity)

I ask the reader, because photography is not a means of first necessity. And if we consider the words:

• For the first time
• Offer is limited
• hurry up
• hurry up
• Offer expires
• All that's left
• Last chance

as sellers, it is necessary to remember the “shop on the couch”, where they always rush, promise and limit in time so that a person does not have time to think and say: “Why should I?”

This is a dirty trick and yes - it works, but in a niche where other words work: free and free. Do you want to go there? I do not think.

Words without understanding are real problems.

Especially (or just) for you

I ask the reader, since a personal offer is not an individual approach, and there are nuances here:

1. If a photographer is a personal master of one person or company, then personally it is not his case, because he works according to the principle “as they say”, and not as he decided or suggested. Personal opinion and suggestion, for a third party, is rejected.
2. If the photographer is free to voice and offer his ideas, then he can form a proposal and find an audience for him - a potential customer. In this case, “tailor-made for you” is better replaced with “tailor-made for *target audience*” and yes, this approach will be successful, with due diligence and advertising costs.

The lack of specifics is the only reason why a good approach has become just a phrase, and she is a cliché.

By deed, not by word.

And all will be well.

“…” years of work on the market

I ask the reader, since this information is only of interest to the tax authorities, and even then, on a well-known issue. On the work of the photographer to her ...

I photograph a lot, great experience

I ask the reader, because the phrase is loved by beginners. Experienced people do not pay attention to bragging, but silently, in practice, demonstrate their experience.

Experience is in the details, not in words.

Customers know about it, be careful.

With me it is safe, magical, warm, etc.

I ask the reader, because I add the phrases to “magically”:

• I photograph you beautiful and happy
• Your beautiful wedding is in my hands

and I warn against their use, because they form the image of a "housewife" and not a photographer.

"Magic" and an abundance of flattery - the way to a niche of budget photography and wedding dances around the customer. Getting in is easy, returning, for many, is impossible.

Do not look for magic in words, accumulate arguments.

Updated 05/31/2017

Peace to all, and passing light on the places of photographic battles.
Your,
Andrew Bondar.

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Whatever the best photographer you are, you definitely need good advertising. Of course, the ad pays attention to the portfolio, but the correct text of the advertisement of a photographer, designer or artist attracts traffic and significantly increases the conversion.

(Article updated 03/24/2019)

Clientele is best attracted through contextual advertising. Another fairly good way is through social networks (VKontakte, Instagram, Facebook) and bulletin boards. Do not discount the creation of a personal website. Even in the worst case scenario, if he does not bring clients, the very fact of his presence already speaks of the serious attitude of the specialist to the case. Word of mouth has also not been canceled, but it takes time to earn it.

The structure of the correct text for a photographer's advertisement

The selling text of an advertisement for a photographer or a photo project, it must be with a wound spring inside, radiate positive. It faces several tasks at once: to attract traffic, catch attention, offer services, show benefits, answer all the questions of the target audience and call for a specific action.

USP. But apart from the good text of the photographer it is worth highlighting (offer). It doesn’t matter if you are a beginner amateur photographer or a famous photo and video studio, you don't have to be the best. There are many peaks, and there will not be enough hours in the day and strength in the legs to resist them all. You need to stand out from the competition in a specific location and a specific area of ​​​​photographic services. Promise and fulfill what they do not promise.

Before you sell your services as a photographer/videographer, decide on positioning. The most creative ideas, the largest selection of props, the most serious approach to working with light, the fastest organization of the process. Or clearly define your specialization: a stylist photographer who will make the model more beautiful or a static photographer who knows how to choose the environment and evoke the right emotions in the model. I specialize in wedding photos, anniversaries, business portraits, corporate parties, photos of pregnant women, newborns, for dating sites.

If you want to write a successful and beautiful text for an advertisement for a novice photographer and want to start in several directions at the same time, it is better to create several ads than to make yourself a steamboat person. And mention your length of service, number of shoots, education, and work style. Only not at the beginning of the photo shoot advertising text, but after the introduction and a specific offer of services.

Describe how the work will go. How can you contact and agree on what the portfolio will look like, how it will be possible to evaluate the work, when the photos will be ready, how to draw up a contract, how payment will be made, what you accept and other nuances. Answer all questions at once - it is easier for a potential client to find another specialist than to learn standard things in correspondence. For what time to book shooting, where to drive up with questions, how to accurately calculate the price.

social proof. These are, of course, reviews. For the best text ads for aspiring wedding photographers on social media, they are worth their weight in gold. Reviews should contain not only emotions, but also important information for a potential client. In extreme cases, you can compose them yourself or order from a copywriter. But, ideally, they should be written or recorded on camera by real clients. Yes, some visitors have an innate sense of falsehood.

You need to help the person write a review. Ask him a few questions in the direction you need, so that he answers it in his own words. The result will be a detailed, informative, realistic and unique promotional text that helps the photographer sell himself dearly. Inspiring confidence.

How can a photographer market himself? A selling story in the text of a photographer's ad

It doesn’t matter if you need creative advertising for a photographer on Vkontakte, Instagram or on your website - try to colorfully tell your selling story. The photographer took pictures of the beauty, took the photo to the film studio and asked to find a flaw. Thanks to the wonderful play of light and shadow, none of the filmmakers from Mosfilm noticed the scar on his cheek. Another photographer, so that the children would not run away from the camera, attached a screen with cartoons to the lens. And the children did not turn away, but smiled, looking into the frame.

There is even an old legend:

The medieval conqueror Tamerlane was lame and one-eyed. Once he invited artists to his place and ordered to make his portrait, but in such a way that his flaws were not noticeable.

The first artist depicted Tamerlane with normal eyes and normal legs. Tamerlan said:

- It's not me! - and ordered the execution of the artist.

The second artist depicted everything as it is. Tamerlan said:

- But I ordered to make it so that it was imperceptible! - and the artist was executed.

The third artist turned out to be a professional and depicted Tamerlane standing on one knee (his lameness was so imperceptible) and shooting from a bow, squinting one eye (his disfigured eye was so imperceptible). This was the founder of socialist realism.

It is very difficult to create a selling story about yourself, but the game of storytelling is worth the candle.

Keywords for the right text for a wedding photographer ad

If you post your portfolio on the site, you must definitely write the necessary keywords for each beautiful photo. They should be in the alt attribute (most importantly!), in the file name, in the caption under the photo, and even on the photo itself.

The main thing is to choose a reasonable compromise between the number of keywords and readability. In the alt attribute and the file name, you can simply list the necessary keywords from Wordstat, and in the signature you need selling and motivating elements.

It is extremely important to indicate the city at least several times in the article. After all, if a person indicates in the search for “photographer services wedding Moscow” - this is a “warm” client. You can't miss it! And it is very important that your site is shown for such a specific request. And the longer the request, the more interested the client is in the service.

The photographer knows how to sell his services dearly

Creative text for advertising a photographer on the radio, time 30 sec

(Cheerful and cheerful voice of the announcer) Would you like to capture the brightest moments of your holiday in the Bukovel tourist center in a high-quality and original way? Your desire will be fulfilled by the photo studio "Ski-a photo". A professional photographer, riding with you, will capture the bright moments on the slopes and take a photo on the highest points of Bukovel. Book a photo shoot by calling 097-751-50-05 (repeat slower) 097-751-50-05

An example of the text of an advertisement for a wedding photographer on the radio 15 sec

What can your wedding be without? Of course, without love! Photographer Lyubov Dorogozh - wedding, family photography, love story. Each photo is taken with love. Tel. 8029-515-12-55

Sample text for a radio photographer ad, 30 seconds

The era of a new photography has begun. Wedding shooting, reportage shooting of corporate parties, graduations and birthdays. Photo sessions in the studio in nature. Reasonable prices, efficiency and high quality. Transform everyday reality - order a professional photographer. Tel 8904-657-31-58.

Order text for advertising a photographer from a copywriter

Do you want to get new customers, increase their flow or raise the price tag? selling the text of the photographer's advertisement from the copywriter now. Contact us!

View prices

It is gratifying to realize that the number of fans of photography is growing every year in the city of Chernyakhovsk. No wonder, because photography is a language in which you can communicate, a language understandable and accessible to everyone.

The City Library has long become a comfortable platform for organizing photo exhibitions that replace each other. Therefore, it is pleasant to discover new talented names of bright, creative, purposeful people for residents and guests of the city.

On February 11, the photo exhibition “We Remain to Winter” was held by the creative association of Kaliningrad photographers “Hot Shoes”. The association was founded in Kaliningrad in 1999. The creative credo of the members of the association: romanticism, mild humor and an ironic attitude to everything that happens. The name "Hot Shoes" only at first glance seems somewhat unusual. In fact, everything is simple and logical. In the slang of photographers, this is the name of the platform on the camera for wirelessly connecting the flash. However, the name has another meaning, which has become the main one - all photographers of the creative union lead an active lifestyle - they travel dozens of kilometers in search of objects and wear out more than one pair of shoes.

Photo exhibitions of the creative association were successfully held in the museum "Friedlane Gates", in the Museum of History and Art. "Hot shoes actively participate in regional and city" Photomanias. In one of the interviews, they described themselves as follows: "We are cheerful, cheerful, ironic and self-ironic people of different ages, united by one passion - photography. This is both recreation and work for us , and even a diagnosis". Each time, opening a new photo exhibition, we never cease to admire how great is the magic of photography, which can tell more than a thousand of the most beautiful and touching words. Photos are full of kindness, love, compassion, courage, beauty - all that what makes life so beautiful.They make you think and feel, skillfully combining reality and fantasy.

The opening was attended not only by Kaliningrad photographers, whose photographs are presented at the exhibition, but also by people who are truly passionate about photography. Among them are teachers, musicians, pensioners, students, a freelance photographer, the Rakurs photo club, and schoolchildren.

The head of the photo club Vlad Belyaev introduced all those present to the authors of the exhibition. "... One member of this creative association does not need to be introduced, she is well known and loved in Chernyakhovsk - this is Yulia Gorbunova - a very bright, talented, beautiful person." At the end of last year, Yulia's photo project "2+4" was presented in Chernyakhovsk. Today Julia lives in Kaliningrad and continues to be creative, becoming a member of such a talented team.

There is a famous joke: “If, when you look at someone else’s photo, you wish you didn’t take it, this is art.” Looking at the work of photo artists, we can say with confidence that photography is a real art and there are no less subtleties in it than in music or painting.

Where would print advertising be now if it were not for the art of advertising photographers who every day are looking for new means of expression, ways of conveying agency ideas that would suit everyone: clients, agencies, and, most importantly, the audience.

(Total 43 photos)

1. Photographer Olivero Toscani.

2. In the advertising world, Toscani is well known as one of the most controversial image photographers. Many of his works, which are clearly provocative in nature, caused an acutely negative reaction from the outside and the public.

3. The name of Oliviero Toscani became known in advertising circles when he was already under forty. In the early 80s of the last century, attention was drawn to his participation in advertising campaigns for Valentino, Esprit, Fiorucci. Oliviero Toscani studied design at the University of Zurich (1961-1965).

4. His original work was often published by famous fashion magazines. But world fame has come to Toscani since 1984, when the Italian fashion house Benetton, specializing in the production of youth clothing and accessories, invited the photographer to head the advertising department of the company.

5. “I like people who question something. If you are sure of something, it means that it is no longer creativity: you have seen it somewhere. The main thing is to be not the first, but the only one.

6. At that time, the Italian company Benetton was preparing to enter markets outside of Europe and was developing an attacking marketing concept. The head of the company, Luciano Benetton, respecting the artist, promised Oliviero Toscani complete freedom of action, and he agreed to become the creative director of the project.

7. Many believe that the Benetton advertising campaign launched in the spring of 1984 opened a new page in the history of modern advertising. The advertising campaign, developed under the direction of Oliviero Toscani, focused on the Benetton brand and on the philosophy of this brand. In 1984, the campaign slogan was "All the Colors of the World" (All the colors of the world), and the following year, Oliviero Toscani came up with the slogan "United Colors of Benetton" (United Colors of Benetton). And, which is natural for a photographer, the main "messages" of the campaign were transmitted in the international language - the language of photography.

8. During his 18 years at Benetton, Toscani chose different topics for a promotional photo shoot, not being afraid of the most pressing global issues: such as racial discrimination, AIDS, war.

9. At the end of April 2000, the relationship, which had lasted for 18 years, was broken off. And since then, alas, there has been nothing as stunning (except for a shocking social advertising with an anorexic).

10. Photographer Terry Richardson.

11. Terry Richardson is a world-class star. He is known throughout the planet as one of the most brilliant, prolific and persuasive photographers of his generation.

12. His unique talent - to catch the most unexpected moments of reality through the camera lens - helped him earn the fame of a scandalous, but brilliant photographer.

13. His work is sometimes humorous, sometimes tragic, sometimes beautiful, but always provocative.

14. Terry was born in but grew up in Hollywood. There he began filming the world around him while graduating from Hollywood High School and playing in a punk rock band. Since then, he has not parted with photography.

15. Mr. Richardson's clients include Gucci, Sisley, Miu Miu, Levi's, Eres, Chloe, APC, Carolina Herrera, Nike, Kenneth Cole and others.

16. He has collaborated with the hottest glossy magazines such as Vogue, French Vogue, British Vogue, Japanese Vogue, I-D, Dazed and Confused, GQ, Harper's Bazaar, W and Purple.

17. Photographer David LaChapelle.

18. They say that David LaChapelle is able to turn the ordinary into the extraordinary, the vulgar into the beautiful, the boring into the funny, and the stupid into the original and original.

19. Fashion brands, Hollywood stars and politicians, top models and sharks line up for him.

20. The now forty-eight-year-old David was given his first job by Andy Warhol, and in 2007 the American Photo Association included him in the top ten Most Significant People in Photography, and his number of awards continues to grow every year.

21. LaChapelle is called "Dali of the third millennium" for his surreal vision.

22. He does not tolerate gloominess and routine, proclaiming his main creative principle: provocation in everything.

23. LaChapelle loves to be original, this approach to work is his calling card, which is why the photographer is so appreciated in the world of fashion and advertising.

24. A day of shooting at the great LaChapelle costs about 200 thousand dollars.

25. Photographer David LaChapelle.

26. Photographer David LaChapelle.

27. Photographer David LaChapelle.

28. Photographer David LaChapelle.

29. Photographer David LaChapelle.

30. Photographer David LaChapelle.

31. Photographer David LaChapelle.

32. Photographer Erwin Olaf.

33. Erwin Olaf's clients know what they're getting into. Entrusting a photo session for advertising campaigns to this magnificent photographer, they sign their readiness for a bold, non-standard and challenging look at the world around them.

34. In appearance, the Dutch photographer Erwin Olaf is a glamorous kitsch. All the formal signs of gloss are evident - large bright prints, aniline colors, recognizable fashion models.

35. Erwin Olaf studied as a photojournalist, then took up the so-called modern art - he recorded events in the toilets of Amsterdam discos, participated in the design of opera and ballet performances, and together with Rem Koolhaas built a toilet in Groningen.

36. In 1996, he announced his transition to the camp of commercial photography. (Here's a short list of accomplishments - Diesel, Levis, Hennessey Cognac, Rifle, Camel, Heineken, Nokia, Microsoft...)

42. Photographer Erwin Olaf.