Lamps, chandeliers and fixtures are of no small importance in a modern interior. The buyer does not spare money to improve the interior of the house or apartment. A designer chandelier can radically transform the interior of any room. In this publication, the site has prepared a business plan for a lighting store selling chandeliers, lamps, lamps and other lighting. Unfortunately, this direction has one serious drawback, which is high competition. In every large and even medium-sized city, there are dozens of shops selling lighting fixtures.

Business plan for a lighting store

Brief business analysis:

1. Initial investment = 500,000 - 1,000,000 rubles
2. Net monthly profit = 40,000 - 70,000 rubles.
3. Payback - from 10 months. On average = 1.5-2 years.

#1: Competitor Analysis

Particular attention should be paid to market analysis in the city or region where you are going to open a store. It is necessary to determine the level of competition, identify the most profitable products, evaluate the range of goods and the level of service in competing stores. Including you should find out about the optimal hours of work. It is advisable to immediately go around all the lighting stores that are in your city. In each store, you can emphasize something new for yourself, identify advantages and disadvantages. In the future, this will help you create the most competent business plan.

No. 2. Premises for a store of lamps and chandeliers

Considering that chandeliers and lamps take up a lot of space, the optimal size of the room will be 100-150 square meters. As for the location, there is no general rule that must be followed.

The best options:

1. City center. The disadvantages of being located in the central areas include high rental rates and great competition. The advantages include busy streets and high traffic. In this case, the location will play on you and you can reduce advertising costs. The store should be located on the first floors of buildings, and a bright sign should be installed near the entrance.
2. Shopping centers. If money allows, you can rent a room in a popular shopping center.
3. large sleeping areas. It is not worth excluding the option of renting premises in large sleeping areas. In this case, only those buyers who live in this area will become your customers.

No. 3. Choosing an assortment for a lighting store

Typically, lighting stores operate in two directions. The first direction involves cooperation with a major supplier that offers a wide range of various lighting products. The second direction involves cooperation with many small manufacturers or suppliers. In this case, you can create a more original range of products. Which job option to choose? You decide.

There will be no problem finding suppliers. Most often, the owners of such stores cooperate with Chinese suppliers. In particular, it is possible to agree on cooperation with Russian manufacturers of lighting fixtures.

If you have entered into cooperation with a major supplier, then you can sell products on order. Usually suppliers provide a catalog of goods for buyers. It often happens that the client cannot choose the appropriate option. In this case, he should be offered to familiarize himself with the catalog of goods and place an order with partial or full payment.

In many stores, you can notice one drawback, which is that all products are arranged in a chaotic manner. This creates difficulties for buyers. We recommend that you design your retail space as competently as possible. Each category of goods should be located in a separate zone. You can classify goods by category, type of lighting, installation method, purpose, etc.

The range should include:

1. Chandeliers
2. wall lighting
3. Shelf lighting
4. Floor appliances
5. Embedded appliances
6. Table appliances
7. Hanging appliances
8. Lighting for cars, light bulbs, flashlights, devices for photographers.
9. Adapters, extension cords, switches, tees, surge protectors, etc.

As for the staff, 2 cashier consultants will be enough for shift work. The most important thing is that the consultants should have a loose tongue, a neat appearance, be able to win over clients, and be well versed in lighting fixtures.

No. 4. Brief financial plan for a lighting store: investments, revenue and net income

When many sites write that the payback of such stores is 7 months, this figure is too exaggerated. During the organization and promotion of a business, various unforeseen expenses arise. It is especially expensive to promote a business in the first few months after opening. It is necessary to carry out an effective advertising campaign, promotions, offer discounts, etc. In the best case, the payback will be from 10 months. If average figures are important to you, then you should focus on 1.5-2 years. The margin on lighting devices should be about 50%, with the exception of original design solutions. For exclusive products, the margin can reach up to 100%.

Approximate financial plan:

1. Purchase of the first batch of goods - 300-500 thousand rubles.
2. Room rental (100-150 sq.m.) - 40-50 thousand rubles.
3. The cost of an advertising company in the first 3 months - 50 thousand rubles. After 3 months, advertising costs can be reduced to 10-15 thousand rubles per month.
4. Utility payments - 10 thousand rubles.
5. Salary for two sales consultants - 40 thousand rubles.

If every month you sell goods in the amount of 300,000 rubles at the purchase price, then your net revenue with a markup of 50% after deducting monthly expenses will be about 50,000 rubles.

How to promote a lighting store and attract customers? In the first three months after the opening of the store, the rate must be placed on effective marketing advertising.

Best Ways:

1. Bright sign at the entrance to the store.
2. Standard advertising in local media
3. Issuance of discount cards to regular customers
4. Cooperation with hardware stores, designers, repair teams, etc.
5. Promotions
6. Promotion in social networks
7. Promotion and creation of your own website
8. Advertising in public transport
9. And other ways.

The choice of chandeliers from different manufacturers in stores and markets is simply huge. The variety of designs and styles is amazing. Do not forget that a chandelier is not only an ornament, but it must also provide good lighting. Both the appearance of the interior and the mood of people depend on the quality of lighting. Because in rooms with weak light you always want to sleep, and bright light is tiring.

On the sale of chandeliers, we offer you to build a business.

In order to open a chandelier store, you first need to find out everything about the suppliers of the goods.
Ideally, you need to choose a supplier who has chandeliers of all directions and styles in his assortment, you can be sure of this. It is worth noting that suppliers sometimes give goods for sale, that is, you do not need to pay for it at first, you can pay for the goods after it is sold.

If you have already chosen a room for the store, made repairs in it, start placing chandeliers on the territory of the trading floor. Chandeliers must be placed according to the principle of dual functionality. Chandeliers in the same style, and for certain rooms, should be located separately as suggested on the site http://graffiti-svet.com.ua. You can also sell related products in the store - for example, spare shades, sockets and light bulbs.

When the assortment is selected and hung, you need to take care of creating a catalog of chandeliers.

To start, you can have your staff consist of a director, a cashier, several salespeople and an accountant. You will also just need to conduct an advertising campaign, you can use all the resources available to you, from distributing leaflets and advertising on the radio, and ending with the creation of a website on the Internet.

We want to give you some recommendations on choosing chandeliers that will be useful to both sellers and buyers. Chandeliers with a colored shade provide colored lighting. It is better not to buy such chandeliers, and you should not buy chandeliers that give shadows. Don't forget about novelties in this market, for example, halogen chandeliers with a remote control are in demand, as well as chandeliers made from new or unusual materials.

It is necessary to pay attention to the base. Chandeliers sometimes use lamps that have a non-standard base; subsequently, these lamps are quite difficult to find on sale.

In cheap Chinese chandeliers, you should not screw in lamps more powerful than 80W. Such chandeliers have poor quality cartridges, and there is a possibility that they will burn.

In the bathroom, you need to use lamps in a waterproof case or closed chandeliers.

* Calculations use average data for Russia

Any idea is often compared to a light bulb. A business idea can be compared to a green light bulb - by analogy with the notorious American currency. And it is quite realistic to make money on the sale of these same light bulbs, only real ones (trading business ideas is a very special business). Lighting devices, without exaggeration, are needed in every room, in every room, and depending on the purpose, the range of lighting products can be huge. Ordinary incandescent lamps generally belong to consumer goods, because they often burn out and leave the inhabitant without light. Mankind can no longer do without artificial light, and this need can make quite good money.

Today's lighting market, of course, is filled with entrepreneurs, but you can take your place here, the main thing is to offer the buyer those goods that no one else has. Directly something new in terms of technology is unlikely to be found, but it is quite possible to purchase interesting lighting fixtures that will attract the attention of the consumer. A light store, however ambiguous it may sound, can be a good idea for your undertaking if you approach this matter correctly.

Lighting devices can be completely different directions. For residential premises, their products are designed, while the purpose of the room also determines what type of device can be installed. Industrial buildings are particularly demanding not only on the intensity of lighting and its quality, but also must be resistant to the production environment. The advertising industry especially needs lighting devices, because a bright, iridescent signboard attracts people's attention quite well. People of different professions need their own light source, and the device must be arranged in a special way (the simplest example is a flashlight on a miner's helmet). A car cannot do without light bulbs, which, through the lenses of the headlights, give out a beam of light, so necessary for safe driving. Electricity has given people the opportunity to engage in almost any activity around the clock, and almost anyone needs one or another lighting device. That is, in this business there is no limited contingent of consumers, absolutely everyone needs a product.

Earn up to
200 000 rub. a month, having fun!

2020 trend. Intelligent entertainment business. Minimum investment. No additional deductions or payments. Turnkey training.

There are enough specialized stores, especially in large cities, but not all stores can provide all kinds of assortment, so there are still specific niches that can be occupied. However, there is no easy competition in this endeavor, and you will have to constantly monitor the market, look for new ideas and, importantly, constantly conduct marketing research and campaigns. Success depends on the ability of the entrepreneur to resist the efforts of competitors who are unlikely to calmly give up part of their clientele.

To start, you need to register a business entity, any form will do, whether it be an individual entrepreneur or a legal entity. The entire registration procedure will require about 20 thousand rubles, upon completion of which the entrepreneur will receive a code (OKPD 2) 47.59 Services for the retail trade of furniture, lighting fixtures and other household products in specialized stores.

It is necessary to immediately decide which customers the store will be designed for, in order to organize the supply of relevant products in accordance with this. The most conditional division into lighting fixtures for residential and industrial buildings. There is also a separate segment - auto light. In essence, these products are sold in specialized stores, the client comes there to buy bulbs for his car, and this group includes not only standard products, but also all kinds of additional running lights, lighting systems, headlights, etc. . Yes, and when registering, you will need to indicate that it is supposed to work with automotive products (despite the fact that these are all the same light bulbs and lighting fixtures). However, the largest lighting store can offer a similar list of specific items and make a nice extra income from it. Whether it is worth doing this and making it difficult for yourself, whether it is advisable, the entrepreneur himself decides, but at first it is probably not necessary to allocate a whole department for automotive accessories. You can limit yourself to purchasing standardized light bulbs that fit almost all models. There is such an idea, and you can forget about it, or you can earn money on it.

But what you need to do in this case, of course, is household lighting fixtures. This is the target direction, for these goods people will come in the first place. With all the variety of manufactured lighting fixtures, the client will look for something unusual, sorting through the options for a long time and doubting. Of course, there will be those who need an ordinary chandelier in the kitchen, regardless of how it looks, the main thing is that it should be cheap, and all these factors make it necessary to have a wide range of various goods of different price segments and for various purposes.

As an idea, of course, the opening of an elite-level lighting salon can be considered, but a critical number of customers will be missed. A person needs a choice, but offered within the same price category. The larger the range of supplied items, the more attractive the store for the consumer. Here, in addition to quality and price, it is focused on diversity, and a significant assortment will become a good competitive advantage.

In such a business, sometimes even slightly overpriced prices compared to competitors play a lesser role than a good choice and many solutions for every customer's taste. Depending on this, the size of the room is also selected, which starts from 50 m 2. Of course, you can open a small shop with a meager selection, but the most sold product in such a store will be ordinary light bulbs. That is, the goods will lie, withdrawing funds from circulation, the proceeds will be minimal, and the only savings (and that insignificant) will be only in renting the premises. A successful lighting store must not only have in stock, but also demonstrate a large amount of goods, and therefore there cannot be a very small outlet.

The location should be chosen based on high traffic, optimally - the city center. It would be nice to be located in a shopping center, and here even a cramped small room will justify itself. If this is a stand-alone store, then it should be located on busy streets with a large number of people passing by. Advertising will attract customers who purposefully go after the lighting fixture, but random visitors will also be a good source of income. The cost of rent in this case may be slightly higher than in the whole city, but these investments will more than pay off (only if there are no competitors at all across the road and nearby). It is difficult to name the monthly expenses for paying for the premises, but about 50 thousand rubles will most likely be required. It is also possible to be located in residential or sleeping quarters, and business can flourish, but then you will have to focus mainly not on all residents of the city, but only on the inhabitants of the area in which the point is open. In some cases, this is even the most profitable solution, especially when the central and busy streets are occupied by competitive shops. But opening in industrial districts can be justified only if the store has a department of industrial lighting equipment. As a rule, the simplest products intended for residential use are installed in offices, but some enterprises need products with increased resistance to moisture, aggressive environments, and even explosion-proof ones. To have such goods in the assortment means to attract a significant number of additional consumers, represented mainly by legal entities. And they will make purchases for larger amounts and in larger sizes.

In general, we can say that any customer will appreciate if the store offers lighting fixtures for all needs. Today the customer buys a simple chandelier, and tomorrow they come back for something else, because "everything is here." Pleasantly surprised by the choice, he will also recommend the store to all his friends.

The consumer, of course, wants to get the goods here and now, but sometimes the point of sale does not have what he needs. Some part of customers will definitely leave without finding the product they need. In an attempt to meet the needs of customers, you can set up work via the Internet. Your own website will become a good informational and advertising platform and will provide an opportunity to sell especially unusual, and therefore rarely bought, products through an order.

The work of a lighting store initially involves either cooperation with one very large supplier with a large range, or with many small ones - this is how the assortment variety is formed. The concluded contracts will allow, if necessary, to additionally order unique devices in batches, including by special order. The client should be able to leave a request directly on the site, what to pick up later in the store, which will act as an outpost. For various reasons, goods not redeemed will simply replenish the assortment of the store, that is, funds, of course, are frozen, but this does not make the situation critical. As in any business where there is a huge list of products sold, here you will need to conduct an ABC analysis in order to know after the first month of work what is in demand by the client and what is just “for appearance”.

Separately, it is worth mentioning the sale of external lighting devices of large dimensions, as a rule, these are neon signs and other advertising luminous products. They are often made to order, which imposes on the seller the obligation to find a manufacturer, but in this case, the seller becomes an intermediary who, in fact, does not risk anything. As an option for developing your own business, you can offer advertising companies or private entrepreneurs not only the creation of signs, but even their subsequent installation. Here again, you can either play the role of an agent who finds installers and receives a commission for this, or hire your own staff of workers who perform such services. This, in a way, is already a separate type of business, but related and, most importantly, quite expedient, because customers come to the lighting salon in the expectation that even a non-standard order will be fulfilled here. All this greatly increases the competitiveness of your business, gives coverage to a large part of the market and increases your reputation.

Ready-made ideas for your business

Working with industrial enterprises that need a special device with non-standard properties also involves the implementation of an individual order for the collection of the necessary product, although in this area there are many typical products that will satisfy the vast majority of firms.

The outlet itself is divided into departments for the convenience of visitors. A person should not wander around the room, looking for goods of the category he needs. Departments can be formed according to different principles: the type of light source used, purpose, type of lighting, installation method. The list can be structured like this:

Location (mounting method)

• Wall (sconces)

  Ceiling

  floor standing

  Suspended

  Embedded

  Desktop

Lighting type

• mixed

  exposition and decorative

  Night or for dark rooms

lamp light source

• incandescent

  Halogen

  Diffuse and reflex

  LED

  Fluorescent

  sodium

• Based on inert gases (xenon and neon)

Purpose

• Industrial

  For underground work

  For outdoor lighting

  For living spaces

  Devices for the work of filmmakers and photographers.

In addition, there can be auto light, ordinary light bulbs, flashlights and other trifles, as well as related electronic products such as adapters, tees, extension cords, switches, and the like. It is better to hire a consultant to advise visitors if the store is spacious enough. Although only one person can serve the salon, who acts as a cashier, consultant and administrator, the entrepreneur himself can become one. But it is optimal when there are two people in the store - a cashier and a consultant, while both can perform both functions. They must also be able to pack the product if it is taken from the display case. Special qualifications are not required here, employees should just be polite and trained people, so you can find employees who are ready to work on average for 20 thousand rubles a month. The amount of the initial capital of this project will be:

Registration - 20 thousand rubles.

Room rental - 50 thousand rubles.

Outsourcing, utility bills - 10 thousand rubles.

Salary - 40 thousand rubles.

Purchase of goods - 300 thousand rubles.

Bookkeeping and housekeeping are outsourced. The purchase of the initial batch of goods can be made for a different amount, it all depends on the expected range of work and the amount of funds available. Thus, the required funds for opening - 470 thousand rubles, monthly expenses - 100 thousand rubles. The margin for different goods can be completely different, for household trifles it reaches 100%, and for unique and expensive goods no more than 10%. If the average markup is 50%, then the implementation of the initial purchase in one month will bring 150 thousand rubles, while the operating profit will be 50 thousand, and the net profit will be 42 thousand 500 rubles (simplified taxation system, the calculation is made according to the “income minus expenses” scheme). It is unlikely that it will be possible to reach such a level of sales in the first months; advertising, discounts and promotions will be needed. However, there are prospects in this type of business, especially if you deal with related services.

A particularly good source of income can be the creation of designer lamps, that is, the fulfillment of an individual order of the buyer to create a unique thing. At the same time, just a person who decided to implement a design project, as well as the design studios themselves, who select products for their client, can apply for such a service. To create designer lighting fixtures, you can hire your own master who will perform such work. Accordingly, the cost of such a service will be very significant, but the demand for piece goods is unlikely to decrease from this. In general, all non-standard solutions in such a business can be developed if both taught and executed correctly.

3063 people are studying this business today.

For 30 days this business was interested in 184022 times.

Profitability calculator for this business

It is immediately clear that the author is far from this business, as the Earth is from Mars. I've been in this business for 20 years. Shitty business, I tell you. I have nowhere to go, I can't do anything else. But in general, guys, I'll tell you, the headache is still the same. I am writing this not because I am afraid of competition. Not at all. We are the largest store in the city. But it all started in the 90s. With racketeering, cobal loans and other fun things. But now, voluntarily into it…. God forbid! I just want to warn those who are thinking about this. Do not waste time, think of something else. It's a pity for your money and time. Judge for yourself. I have never seen such a bloated staff (but it’s impossible in another way). If you think you can get by with a couple of salesmen, don't give a damn. So so. Warehouse worker - two at least (I have five). One can’t work without days off, and unloading chandeliers alone is not diapers. A person who is a warehouseman must, in addition to unloading, assemble lamps. Professionally! And this is not khukhry-muhry. I mixed up the contacts and kirdyk chandelier. So, there should not be Uncle Vanya on a part-time job, but a professional. And this is 27-30 thousand rubles salary plus the second, third person. Uncle Vanya can't work without days off. Second, and most importantly, are the sellers. During the trial period, 90% is immediately eliminated, since the seller must not only sell, connect, but also hang out, remove, properly pack the chandeliers so that they do not crash along the road. To learn just a huge range of lamps, light bulbs, other small things is difficult and time consuming. Girls cannot hang and connect, boys are needed. And they, as you understand, need a salary of at least 30 thousand, otherwise they will run away in three months to sell gadgets. The salary is the same, but the headache is a thousand times less.
Next, you need a manager. It's not the same as a salesperson. I have four managers, all with higher education plus a lighting designer. Their salary is 40-50 thousand. Their task is to work with projects, with catalogs, with designers. Without this, just selling and everything is a utopia. You also need an accountant. We have a huge nomenclature, all goods are entered into the 1C program. We need a cashier (again, we have two). We tried to assign the function to the sellers, we quickly realized that it was not realistic to sell and punch checks at the same time. Either sales fell, or checks with errors punched through. We also need a person with a private car. Because it’s more profitable to take small things from a transport company yourself, plus customers stamp their feet and demand delivery. Further more - you sold the chandelier, assembled it, packed it, delivered it. The fun begins in two weeks! There was a stream of customers whose LED strip in the lamp did not light up, or the transformer grunted. And taking into account the fact that everything is now going to China, you yourself understand what awaits you. For example, Aunt Klava calls from the suburbs and shouts into the phone, “Fuck, the chandelier is not working, what should I do? We calmly begin to explain to her that we give a year warranty for the electrician, you only need to bring the chandelier to us yourself, we will take a look, repair it, if necessary, contact the factory and decide everything. To which she screams - come, shoot it yourself. I have no men and no one to do it. And what do you think? We eat, yes, 30 km to the suburbs, we rent this fucking chandelier, which was assembled in the garage by some disabled Chinese. And where to go? He will roll a cart to the consumer protection department and a fine will be imposed under the article violation of consumer rights. And our customers, as you know, are always right.
More from the history of the company. Two managers for all the time left me, having decided to open their own business. It seemed to them that they themselves knew everything and would become businessmen more abruptly than me. I’m a complete fool, I don’t understand the elementary. Only there they waited for him. Half a year later they came, crawled literally again to ask to take them to work. It didn’t work. And it didn’t just go wrong, they got into debt at the most reluctant. Forgive me, help me, take it back. They are already over 40, they don’t know how to do anything else, no one takes a job because of their age. And here's another important point. For 20 years of work, we have an exclusive for almost all factories around the world. And what should you do? And you, my dears, will need 10 years to produce such volumes, and maybe more, otherwise you will not be able to compete on prices even close. I'm not going to dissuade anyone. But, by God, find something simpler, then tell me thank you.

• S.Builder
• Dialux
• Revolux
• YouTube

Revenue figures largely depend on the correct lighting in the store. This is especially true for those products, the color nuances of which are extremely important for the buyer - for example, clothing, accessories, decorative cosmetics, children's products, etc. Mikhail Gusmanov, Founder and General Director of NLT (New Light Technology) Moscow company, spoke about how lighting affects sales and what should be taken into account when lighting design of retail facilities.

Founder and CEO of the company NLT (New Light Technology), an expert in retail LED lighting. He has two higher educations: the Cherepovets Higher Military Engineering School of Radio Electronics and the Institute of Computer Technologies MESI. NLT serves more than 2,000 clients in Russia and the CIS countries.

What is the "correct" light

In modern visual merchandising, the right light is 60% of success, that is, more than half. But many still think that the cost of light in the store is exactly the item due to which you can cut the "bones". And the result of such savings in light indoors is a dark store, in which, as a result, sales are not very good.

It must be taken into account: the buyer has become capricious - he will not buy things that he “does not see” and will not go into the store, where it is dark and stuffy. A person is not ready to spend money if he is provided with the service of the 90s. And the lack of professional lighting plays an important role here.

The basis of the right light is not only showcase lighting and good product illumination, but also the right color temperature, zoning, illumination uniformity, etc. Everything that creates the overall atmosphere in the store. A lot also depends on the characteristics of your customers and what exactly you are selling. Each product has its own light, each client has an individual approach.

Even having designed and bought good lamps, you can get a dark store. As a rule, this happens because the scheme for arranging lamps and removing light sources from the retail space (shelves, racks, mannequins) is not followed.

If builders hang a busbar or a ceiling half a meter or a meter higher, the light level can change by 15-20% of the calculated

Special software - Revolux or Dialux - allows you to reproduce in 3D the interior of the store in detail and optimally arrange the lamps without forgetting a single zone.

No extra fixtures - no extra costs, but it is important to carefully place and direct the fixtures in the finished store, as any deviation from the designed area degrades the quality of illumination.

Why lighting is important

Recently we had a case with a children's store. The shopping center was reconstructed perfume shop, which was located nearby. The mall owners decided that such a posh store could no longer coexist with a "90s store" and asked the kids' store owners to also refurbish to match the neighbor.

We studied existing lighting and developed a new system based on track lights with a warm tone (color temperature - 3000K). And children's colored goods began to look bright, the store acquired a completely different look. The result is clearly visible in the photo.

Before replacing the old lighting system:

After replacing the lighting system:

Another interesting case turned out with one of the outlets of the Tervolina footwear and accessories network. The store is located on the first floor of the mall. The total area of ​​the store is 300 "squares". It is conditionally divided into male and female zones. The general illumination in the store in some areas was 100-150 lux (lux - a unit of illumination - editor's note), with a minimum standard of 800 lux.

Based on the budget set by the customer, we selected LED lamps. Already at the moment of replacing the lamps in the men's area, we noticed that there were more buyers. In an hour of work on the reconstruction of the light, four pairs of men's shoes were bought at once. The store has been operating since then for the third year and shows a stable result - sales increased by 30%.

In lighting, it is important to consider everything:

• Trading floor lighting, zoning.
• Illumination of shelves and goods.
• Light in windows.
• Checkout area lighting.
• Warehouse light.

Each site has its own characteristics and requirements. It is impossible to single out one thing, because only an integrated approach to lighting in a store can create the right atmosphere for the buyer. And each store requires an individual approach.

For example, often in the departments of decorative cosmetics use fixtures with low CRI (color rendering index). Poor girls run outside to find out what shade of lipstick or eye shadow they are actually buying. In general, according to our observations, in Russia 90% of cosmetics stores have such problems with light.

We are also seeing a problem with lighting in offices. Unfortunately, almost all manufacturers of office lighting are focused on the high efficiency of lamps and their low cost. As a result, we get lamps with a cold unbalanced spectrum, with a low CRI - usually 65-75. Office workers who work in this light get tired very quickly and lose their ability to work. The employer saves on electricity, on the cost of the lamps themselves, but in fact loses in the efficiency of their business. And I think this is much more money than he saves and plans to save on electricity.

Mistakes in the lighting of retail facilities

Basic Placement Mistakes track light(highlighting to highlight an object, product):

1. At high altitude, lamps with a wide angle of illumination are placed.

2. On the busbar (a structure that can be easily configured or modified to supply electricity), they put a lot of low-power fixtures in an attempt to achieve high illumination.

3. The busbar is mounted far from the edge of the shelf (should be no further than 1.2 meters), the lamps do not provide high illumination from a long distance to the goods.

4. Use lamps with low efficiency, but increased current. This allows you to "accelerate" the lamps to a high luminous flux, but they quickly fail, the luminous flux degrades (down to 70% of the original) and the color temperature (shift to purple, blue and green shades).

5. Very bulky cases are used from old MHL lamps (metal halide lamps), which are not optimized for efficient heat removal from the crystal.

6. The ceiling is white, but black busbars and fixtures are used. Or vice versa - the ceiling is black, and the body of the lamps and the busbar is light. Sometimes, of course, this can be a design idea. In other cases, it's bad.

7. Incorrect placement of the busbar in shop windows (incorrect lighting of mannequins), near mirrors (blinding the buyer), in fitting areas (insufficient lighting), in entrance groups (zoning is not respected).

Basic Mistakes general flood light:

1. Wrong color temperature.

2. Incorrectly selected power and luminous flux when using high non-standard ceilings - as a result, insufficient lighting.

3. Incorrect use of light-diffusing materials (lumen loss can reach 50%).

4. Incorrect lighting angles (too narrow give spots, too wide - insufficient lighting or uneven illumination).

5. Incorrect arrangement of lamps in the trading floor.

Here is a photo example of the incorrect arrangement of lamps in the trading floor.

Dark shelves, cold light in a bookstore:

Very often when illuminating shelves, LEDs with a low color rendering index (CRI 60-65) are used. 80% of the tape that can be bought on the Russian market has such indicators. The product on the shelf has one color, but when it is picked up and the product is illuminated with general or accent light with a good indicator, we get a different shade. In what cases does this happen?

The powerful tape is used without an aluminum channel, which effectively removes heat, as a result, the tape quickly degrades and fails.

A low-quality tape is used, which degrades and goes into the purple or blue color range - we get “blue magazines”.

The LED strip is inexpensive and has a low luminous flux, insufficient to illuminate the goods on the shelves.

FROMLED strip "gone" into the purple range

What to consider when lighting a product

The style of a lighting device is determined by its quality, appearance and performance technology.

1. A modern lighting fixture uses an LED light source, to ensure durability and efficiency, it is important to correctly remove heat energy (radiator) and provide high-quality power (current source).

2. It is important to have an optimal reflector that ensures minimal loss of luminous flux due to internal reflection.

3. In the place where the LED and the radiator are attached, it is necessary to ensure maximum thermal conductivity, which is achieved by special thermal paste. Poor-quality paste dries out after a few months - and the lamp fails. Modern thermal pastes should provide effective thermal conductivity for up to 5 years.

4. Stylish fixtures of different types used in the same room should have a stable color temperature in one of the selected values. For example, if the warm gamma is 3000K, all instruments should have deviations of no more than ± 100K.

5. The body color of the track light must match the color of the track. Most designers require the fixture to be all the same color, but many manufacturers paint the heatsink black and the body white.

6. Mounting elements in the ceiling, on the busbar or wall must ensure repeated installation and dismantling, exclude incorrect connection and compliance with the rules of the PUE (rules for electrical installations).

7. The paintwork must provide efficient heat dissipation.