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Diaper business. How to open a diaper business online? Requirements for disposable diapers

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The market of goods for children is developing intensively, despite a significant drop in the income of the population. This is explained by the fact that consumers almost never save on children, so even during a crisis, certain areas of the market are highly profitable. One of these is the manufacture and sale of disposable diapers. For the future development of this industry, it is necessary to draw up a business plan for the production of diapers, containing detailed information and accurate calculations of future profits.

Description of the business idea, its relevance and benefits

Entrepreneurs involved in the production and sale of diapers have high profitability and good income. The growth rate of this market is at least 10-12% per year. The main factors contributing to the development of such activities can be called an increase in the birth rate and the promotion of a culture of consumption of children's goods. Due to the fact that all these products are subject to periodic updating, they are always in demand. This is especially true for disposable diapers for children, their sales rate is not too strongly affected by the income level of the population.

In modern times, parents prefer such products in order to exclude the daily washing of the child's things. In addition, the presence of a diaper in a child is very convenient when walking or visiting a clinic. Such a solution cannot be called cheap, and it enables businessmen to make good money on this. Since these days, domestic manufacturers practically do not produce such products without risking investing in it, a well-organized business of this kind will become promising.

Having spent a certain amount of funds to promote the project, you can enter the domestic market with your product in a short time. Provided that the price of domestic diapers will be much lower than for imported counterparts, the businessman has many chances to gain recognition from buyers.

Types of diapers

The manufacture of children's disposable diapers is a very responsible activity, since the health of children depends on the quality of products. Production is rigorously tested by many regulatory authorities. Before deciding to launch such a production, it is necessary to study GOST 52557-2011 in detail; in addition to production standards, it includes recommendations on the purchase of equipment.

The modern market has a wide range of baby diapers, which differ in size. Also, these products have several forms:

fixed with Velcro;
with a sticky strip or elastic band;
like panties.

By quality, products are divided into three classes - premium, medium and economy.

According to their purpose, baby diapers are divided into the following types:

regular (for daytime use);
made in the form of panties (for accustoming babies to the potty);
diapers with a large volume for a night's sleep;
products intended for going to the pool or swimming in similar waters.

In the process of studying the market, it turned out that Russians prefer foreign firms, especially Japanese companies, which must be taken into account when branding. In this case, it is recommended to come up with a consonant name for future products.

Diaper manufacturing technology

The structure of diapers includes three layers, each of which performs certain functions:

External, made of non-woven material. Due to its contact with the skin of the child, it should be extremely soft.
Internal, made of cellulose or wadding, containing the addition of special elements that contribute to perfect absorption.
Bottom, preventing the flow of moisture and blocking odor.

The scheme for manufacturing baby diapers is almost the same for all enterprises, the difference lies in the raw materials used in the production process. The technology for creating products includes a number of sequential operations:

Pulp grinding with a special unit.
Pulp processing by pressing.
Attachment to the general composition of the gelling agent in order to form an inner layer, which must have the ability to perfectly absorb moisture. In some cases, sodium polyacryate is used as a similar component, which contributes to maximum absorption.
Re-treatment of the composition by pressing.
Cutting blanks according to the specified size and shape.
Making the top and bottom layers of diapers.
Attaching an elastic band or sticky strip.
Packaging of finished products for subsequent storage and sale.

In the process of production of baby diapers, it is necessary to strictly adhere to technological requirements. In this regard, the personnel at the enterprise must be highly qualified.

Requirements for disposable diapers

Currently, the popularity of diapers for children from domestic manufacturers remains quite low. In order to attract the attention of consumers, one should responsibly approach the quality of this product, only in this way can one occupy a niche in the market for such goods.

The list of requirements for diapers includes their comfortable dressing, especially for models in the form of panties with a stretchable elastic band at the waist. An important indicator of the quality of these products is the complete absence in their composition of components that provoke an allergic reaction or have any other negative effect on the child's body, as well as the lack of smell.

The main parameters that are emphasized in the production of diapers are the minimum thickness, the elimination of leakage, the retention of odor and the ability to perfectly absorb moisture. In addition, special attention is paid to the material that will be used to make the packaging. It must be extremely waterproof, which will not allow products to lose their original qualities.

Storage requirements for finished products

In order to avoid a decrease in the quality of manufactured diapers, it is required to follow the rules for their storage:

products should be in a room with a low level of humidity and a temperature of 10 to 15 degrees Celsius;
the packaging must be sealed;
during the storage of products, it is necessary to control the period of its implementation in order to prevent its excess.

Market and industry analysis: product demand, competition and risks

Most manufacturers take advantage of the fact that almost all parents strive not to deny anything to their kids and get them all the best. Baby diapers are always in demand, as they are constantly used for about two years, until the child learns to use the potty. Such products provide significant assistance to mothers, facilitating their life.

Currently, the diaper market in Russia is significantly dominated by the import share, which is 96%, this is due to the almost complete lack of domestic supply.

In general, parents prefer foreign products because of their regular advertising and popularity of brands. Market research has shown that the market for baby diapers is growing by approximately 10% annually. Given the fact that the production of this product on the territory of the Russian Federation is carried out mainly by foreign companies, then domestic businessmen have every chance to organize competitive activities in this area. To arouse the interest of consumers in their products, it is necessary to provide them with high quality, combined with an average price.

A possible risk is the lack of large volumes of sales. Since buyers do not inspire much confidence in diapers from a Russian manufacturer, they will give preference to similar products of popular foreign trade brands. To fight competitors, it will be necessary to set lower prices, and this will threaten the loss of the entire enterprise due to the purchase of expensive equipment and the cost of transporting imported raw materials. In addition, at first, to promote a new product, significant expenses for an advertising campaign will be required.

In addition to the presence of serious competitors and lower prices for their products, the risks associated with the production of diapers include:

an increase in taxes leading to a decrease in net profit;
decrease in the solvency of buyers;
rise in price of materials;
insufficient amount of working capital, due to the increase in payments on loans.

How to organize the production of diapers

In order to organize a business for the production of diapers for children, you will need to legalize it and obtain the necessary documents from government agencies with a resolution on permitting this activity. Since this product fits the category of children's hygiene products, in addition to an affirmative response from the fire inspectorate and SES, a quality check will be required. In order for the regulatory authorities to “let” diapers on the market, it is necessary to achieve full compliance with quality standards. To do this, you should not save on technology and materials.

Activity registration

When setting up a business, you should choose the form of an LLC so that in the future you can fully cooperate with wholesalers. The registration process takes place in the following sequence:

the decision to establish an LLC;
preparation of documents;
application to the Federal Tax Service;
choice of tax burden;
indication of the OKVED code;
obtaining a document certifying the registration of LLC.

When registering a legal entity, you will need the following documents:

application in the form P11001;
founder's identity card;
charter of a limited liability company;
a document confirming the payment of the state duty (4,000 rubles);
information about the addresses of the company (actual and legal).

This type of activity corresponds to the OKVED code 21.22 "Manufacture of paper products for household and sanitary purposes", which is indicated in the documents during registration.

The purchase of units for the manufacture of diapers is the most costly undertaking when starting a production. There are several types of lines: automated in full or in part, as well as capable of functioning only with the participation of a person. To reduce the cost of staff salaries, one of the first two options should be preferred. In addition, it will simplify the control over the manufactured products.

When choosing equipment, attention should be paid to the production capacity, which varies from 150 to 1000 units produced per minute. This indicator plays a significant role in the turnover and resources of the company.

To organize a line for the production of diapers, you will need the following components:

central unit;
apparatus for grinding filler;
device for applying the adhesive composition;
installation for transportation;
molding machine;
equipment for packing.

Units of high quality, excellent technical characteristics and long service life are offered by Japanese or European companies. It is not recommended to purchase models made in China or Korea, despite their relatively low price, they often fail and have a negative impact on product quality. To save money, an entrepreneur can purchase used equipment, but in a satisfactory condition.

Raw material

The quality of any product directly depends on the characteristics of the material used in the production process. For the manufacture of baby diapers, only imported raw materials are purchased; there are no such sources on the territory of the Russian Federation. In this regard, the entrepreneur bears the costs associated with importation into the country: logistics and customs payments. In addition to varieties of spunbond, you will need thermobond, non-woven material, lotions, fragrances, dyes, etc.

Staff

Even with fully automated equipment, a staff will be needed to ensure its smooth operation and will be responsible for performing a number of important functions. The plant will need:

a technologist with experience in a similar field;
equipment control manager;
equipment adjuster;
finished product packer;
storekeeper;
room cleaner;
driver;
accountant;
sales manager;
designer.

When calculating the number of employees, the planned scale of production is taken into account.

Product quality and pricing

To win the trust of consumers, it is necessary to monitor the quality of products, maintaining it at the level of imported analogues. It is also necessary to set the price per package, which will be lower than that of foreign products, only then it will be possible to count on the desired sales volume. But at the same time, the cost of importing raw materials will not allow domestic producers to sell these goods at too low prices.

Search for sales channels for products, advertising diapers

To make a profit, it will not be enough to organize the production of diapers for children. Significant investments in an advertising campaign will be required, as well as the search for channels for wholesale sales. Effective ways to promote products are as follows:

Launching advertisements on radio and television, as well as in print media.
Establishing partnerships with owners of specialized stores for children, pharmacies, hyper- and supermarkets.
Setting prices for goods at an average level.
Creation of an individual website on the Internet with information about the range of products and their cost.
Placement of advertising in social networks and on information platforms.
Carrying out actions in antenatal clinics and maternity hospitals with free distribution of products for the purpose of advertising.

If the purchased equipment is not designed to produce products in the amount of 150 pieces per minute, then it makes no sense to enter the all-Russian market.

In this case, it is necessary to establish the sale of goods through retail chains located in a particular region, which will allow, through feedback, to take into account the comments and suggestions of consumers in the production process.

Business expansion opportunities

When planning a project for the production of diapers for children, it is advisable to immediately analyze its subsequent development. Over time, after debugging the production and marketing of products, you can expand the range, in which case the company will have several other sources of income, which will increase profits and accelerate the return on investment. To do this, it is recommended to establish the production of such goods:

Pampers for adults. Despite the fact that the demand for these products is not too high, they are more expensive than other hygiene products.
Diapers for single use. This option is quite popular due to the wide scope of use: caring for children, sick people, as well as in veterinary clinics.
Pads for women. Such products are constantly in demand, but in this direction it is worth noting the high competition.
Reusable diapers. The manufacture of these products differs in materials and technological process, but they are in great demand on the market.

In order to obtain additional profit, you can organize services related to the delivery of goods to your home. This will be relevant for those parents who find it problematic to leave the baby in order to go shopping.

Financial calculations

The amount of investment required to open a project related to the production of diapers for children directly depends on the specific region and the expected scale of activity. You should also take into account the condition and capacity of the purchased equipment, its brand.

Investment in the project

Initial costs:

rent of premises - 160,000;
payment for housing and communal services - 50,000;
purchase of equipment for the production line - 30,000,000;
purchase of raw materials for the first batch of products - 1,500,000;
brand creation and advertising campaign - 250,000.

In total, the organization of production will require investments in the amount of 31,960,000 rubles.

Current expenses

In addition to investments, the company will have to make monthly expenses:

rent of premises - 160,000;
remuneration of personnel - 350,000;
utility bills - 50,000;
purchase of raw materials - 1,400,000;
advertising costs - 100,000.

Current expenses will amount to 2,060,000 rubles.

Income, profit calculation, business project efficiency evaluation

The profit margin will be affected by the demand for products and equipment capacity. So, with its ability to produce from 150 to 200 units per minute, one shift in 8 hours will be able to produce up to 96,000 products. Taking into account that the average cost of one product is 15 rubles, in one working month the enterprise will produce 1920,000 diapers for the amount of 28,800,000 rubles.

Under favorable conditions in the process of the company's production activities and well-established distribution channels, the project will pay off within 5-6 years.

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Just a lot of people in the vastness of the worldwide web are looking for business ideas with minimal investment. How and what kind of profitable small business to open with the least investment? I must say, there are thousands of answers here - much more than it seems to other potential entrepreneurs who are discouraged before the start - and not always at the same time we are talking about frivolous penny and temporary part-time jobs. To sort out "on the shelves" the simplest types of unskilled cheap business at the start and, perhaps, to direct the inventive thought of future startups to start their own business, I tried the site

In order to assess the market for business activities that do not require thousands of initial investments, it is worth seeing its structure, “cartography” from an ideological point of view. As you know, the main types of business are, first of all:

production and sale of material goods;
production of objects in which the intangible component is more valuable than the material or the amount of the latter is close to zero (literature, art, science);
sale of services and works

For the last two points, it is necessary (though not always) mainly one type of resource - skill (sometimes: talent), that is, the very qualification, the variant with the absence of which is the topic of our article. For the first point - the creation of goods - in the absence of money, the sources of the necessary raw materials (and sometimes energy) can be:

free or extremely cheap natural resources;
free or extremely cheap resources of anthropogenic origin (including the personal property of an entrepreneur).

With options for a startup for the production of goods, we will begin an overview of the possibilities.

What natural resources can you earn in the village

To make the inventive thought move more systematically, we divide natural resources into groups:

Natural air and its movements, solar heat and light- it is difficult to produce any of them without initial investments (although there are comic options like selling “Odessa air” in banks - but this is not as much use of natural resources as of intellectual resources). Nevertheless, there is a kind of toys, the effect of which is clearly associated with air - all sorts of turntables. The materials for their manufacture cost a penny, and the selling price, even for resellers, usually exceeds the cost many times over (the disadvantage is that the selling price itself is so small that very much mass production is required, for which it is not easy to distribute alone).
Water of natural reservoirs- it is more suitable for the provision of paid services in the suburban area than for the production of goods. Services, on the other hand, can be very diverse and almost do not require qualifications and materials: you can contract with summer residents to clean water bodies from duckweed (cattail, reeds); for watering something; for the delivery of small volumes of natural water (say, 50 liters on a cart over short distances) and, finally, for the ordering of the banks of reservoirs. The disadvantage of such activity is its obvious irregularity, auxiliary, low profitability. But with increased mobility (own car), the field water-cleaning team is able to “raise” quite serious incomes in the season in the suburbs of the metropolis, without using any special equipment at all.
Rocks, soil- belong to individuals or groups, and therefore it is either difficult or illegal to use them as free raw materials. Nevertheless, in small limited volumes - for the production of various crafts, toys, decorations, small elements of furniture and interior, filling aquariums - a single entrepreneur may well regularly borrow a variety of crushed stone and sand from the natural environment.
natural flora- there are hundreds of business ideas for the village here, and they are all there: collection and sale of bouquets, including festive-religious, dry teas (herbal and fruit-herbal), making floristry products (and in general, the use of elements of herbs and trees in art products ), sale of seeds (drupes, bulbs, mycelium), algae for aquariums, fresh and dry fruits (wild berries, for example) and whole small plants (which, strictly speaking, is also illegal, but “harmless in small doses”), but better , parts of plants that were not separated by you (say, selling coniferous branches for the New Year is not a crime; moreover, this applies to the art processing of snags). The turnover here is quite large, and the further south your place of residence (if you are in the Northern Hemisphere), the more regular such a business can be. Well, if you have your own summer cottage, you can also engage in small-scale agriculture - at least in the form of fodder hay production.
natural fauna- in addition to the banal catching of fish or small marine life for sale, a legal business can be built on the use of shell valves (google) and feathers in art production. If you have your own pets, it usually does not require particularly large expenses to breed them for sale.

What material resources of anthropogenic origin can you earn

Glass of discarded windows- the cleanest type of garbage in megacities - and always isolated from all its other types - are the frames of Soviet wooden double-glazed windows, massively thrown away when installing plastic windows. Taking out glass from such frames, in high-rise quarters it is possible to receive daily (except, perhaps, days of peak frosts) centners of "second-hand" glass. It is suitable both for direct sale at a low price (for greenhouses in villages, for small furniture industries), and for the production of art products. The disadvantage is that the weight and dimensions of raw materials for a single entrepreneur, especially for an entrepreneur, are huge.
Purchase of ethnographic and antique material assets and their subsequent sale- here you can not do without a minimum investment. However, in especially remote villages (and only in them it is worth looking for such things) or with especially elderly owners, sometimes you can pay for a piece of antiquity with a service, physical labor, and not with money.
Removal-removal of something unnecessary- especially relevant in suburban areas. More or less simple dismantling as a separate, unrelated service on a regular basis is in demand in places of recreation and at the end of the summer season; and cleaning the territory (beach, say) - and at the beginning of the season, and sometimes regularly during it.
Materials of buildings, undoubtedly abandoned many years ago- here is the main drawback: the formal owner can be found and held accountable.
Renting out your property, equipment- to comment on this type of activity, I think, is unnecessary. Of the rare variations, we point out that the owners of small land (summer cottage) plots can rent out their territory for tent accommodation and tent camps (especially in seaside and mountain resort areas), as well as as a guarded parking lot. And the owners of plots along the roads - including along the internal driveways of dacha cooperatives - can rent a small roadside piece of their territory to entrepreneurs from trade (for stalls, kiosks, mini-markets, mini-cafes), services (hairdressers, etc.), and also (in very rare cases) for the installation of advertising media.

What unskilled services are the easiest to make money on

In addition to the services and works mentioned above - and also without taking into account the self-evident option: personal delivery and the sale of a variety of inexpensive or personally produced products in transport, markets, beaches, and so on - one can also mention such a speculative low-profit option as the provision of personal appliances and equipment for money (starting with weighing on the street and installing a telescope on the observation deck - and ending with charging mobile phones and cameras for walking and cycling tourists in rural areas). Actually, the use of a personal car as an unregistered taxi is also close to this category of activity.

Serious income without investments requires at least minimal advancement in one of the serious areas of activity. Actually, the art crafts mentioned above also require qualifications - although often everything is simple and comprehensible there, experience is gained very quickly.

Masters of the “colloquial genre” (tamada) and people with a penchant for organizing various mass leisure activities, games and competitions, and even more so, artistically talented and pedagogically experienced citizens, who, unfortunately, very often these own skills are ignored as an opportunity to earn money. The organization of holidays is especially in demand in megacities for children (one children's holiday in nature or at home makes it possible to earn 800-2000 hryvnia; calling clowns also gives the latter a little less), as well as during large mass festivities.

As for narrow applied specialization, its options are endless - and if a potential entrepreneur himself does not feel a profitable niche among his own skills and inclinations, it is worth seriously digging into his experience, perhaps even from childhood and youth. Maybe you will remember such a “frivolous” skill that will receive serious demand, and this will open a new page in your life.

So, in Soviet times, a considerable number of people of various specialties temporarily retrained as resort photographers (although in our time this type of activity has almost disappeared) or compilers of crosswords and puzzles, which earned much more than in the main specialty.

And in the last decade, for example, many young mothers who studied in completely non-pedagogical areas, after maternity leave, were so “trained” in topics and methods for the early development of babies that they began to earn extra money as organizers of amateur inexpensive events for such groups of kids. And slowly it became more and more a solid source of income, and then turned into the main profession for many years. In a similar "accidental" way, a considerable number of makeup artist entrepreneurs appeared.

Non-obvious hi-tech business

And finally, since this article is written for readers of the worldwide network, it is impossible to bypass the specific types of Internet business that do not require investments or qualifications of a programmer or webmaster. If participating in paid online surveys is still difficult to consider as a proper business, then advertising on your blog or blogging community - and even more so on a non-blog site, if there is one - is a very profitable and promising business for highly visited pages in our time.

A detailed story about the technologies of such earnings and directly related technologies for increasing site traffic is impossible within the framework of a short review article. But readers can learn many tricks and highlights of this type of earnings in the articles of Leonid Krasavtsev:

"How ",
"How to make money on affiliate programs of online stores",
Sites that will teach you how to make money on the Internet.

If none of the above seemed effective and promising for you personally, we advise you to study more publications in the "" section of the site portal - several hundred original startup ideas are given and financially painted that will help create a business.

List of promising business ideas

Seasonal business ideas:

Business ideas for production:

Business Ideas for Animal Lovers:

Business ideas for men.

Among all the necessary products for young children, the so-called diapers or diapers are especially popular. All stores selling baby products are literally teeming with these personal care products for babies and even children over a year old. Perhaps. Pampers are the most popular product among new parents. How do you connect such different words as "profit" and "baby diaper", and even connect them in a wonderful combination of "good income"? Very simple! It is quite possible to make good money on diapers.

Every young mother and every experienced grandmother knows that even the most innovative and expensive diaper is to some extent harmful to baby skin. And the baby himself is not particularly comfortable in it - the edges are constantly rubbed. And excess fluid that collects in diapers can provoke diaper rash and pain. Because of this, the child may, at first glance, cry for no reason and demonstrate his displeasure. In addition to all this, diapers are made, for the most part, from low-quality, poorly processed raw materials. Harmful to the environment.

There are already stories of mobile delivery of fresh batches of diapers, and even an agency that was involved in washing baby diapers and diapers and delivering hygiene products at home to customers, which was extremely convenient and saved time for already overwhelmed moms.

Pediatricians testify in surveys which diapers are more harmless and comfortable for babies, in the direction of cotton panties. Ordinary diapers were made mainly from cellulose, which provoked diaper dermatitis in babies, and as a result, pain and sleepless nights for mothers. That is why manufacturers of baby diapers began to gradually replace cellulose products with others - more natural, from cotton.

Many women set up their business, literally, while on maternity leave and doing such a familiar activity as diaper delivery. Business mothers do the same. that take multiple orders and deliver new diapers or films to your home. Washing diapers and buying diapers are carried out by specially hired people6 these are couriers and laundresses.

The diaper business is no longer unique and original. But it is extremely relevant. Because in Russia there is now an increase in the natural birth rate.

If you develop a business plan correctly. Pay attention to the smallest details. That can make good money.

The second option can be considered trade in various brands and types of diapers. Only here you should carefully study the sales market and the diaper market itself. After all, there are a lot of varieties and functionality. Take care of those. Which are the most bought and natural. Now an innovation - everything natural is in fashion, and especially for children and children's goods.

The sale of diapers can be very easily organized through the Internet. Entrepreneurs experienced in these matters advise all novice businessmen to start by arranging a mobile and high-quality delivery of goods by courier. This will quickly increase the number of customers, and, accordingly, your profit. Then it is best to create your site for the delivery and acceptance of orders.

Constantly follow the novelties of firms - pay attention to the little things. The packaging has changed. The number of diapers in a pack has changed, or the quality has deteriorated. All these little things form the basis of your business. After all, the focus of such a business is on the client.

At one time, the appearance of diapers in the baby care market was one of the greatest breakthroughs. For over 50 years, disposable diapers have made life easier for moms around the world.

The Russian market of disposable baby diapers began to develop only in the mid-90s of the last century, when this type of goods became available to a wide mass of consumers, before that diapers were a scarce commodity in our country. Today, not a single modern Russian mother can imagine caring for her baby without diapers.

Disposable baby diapers are consumable items (pediatricians advise changing diapers every 3-4 hours), so the demand for them will always be consistently high.

The most active buyers of diapers are parents of children under one year old (75% of all diaper sales). The average duration of use of diapers by one child is about one and a half years. During this time, parents buy about 3-4 thousand diapers for about 1.5 thousand dollars.

Some parents use diapers only when walking, while others change them every two hours.

Opening an online diaper store

Opening a stationary shop for goods for newborns, according to experts, will cost an average of 1.5-2 thousand dollars per square meter, i.е. a standard boutique of 20 "squares" will require 30-40 thousand dollars of investment. Three thousand dollars is often enough to launch an online store. The procedure for creating an online store is quite simple: creating and promoting a website, registering an individual entrepreneur, opening a bank account, purchasing goods.

The main indicators of a quality store are a good design, user-friendly interface, a wide range of goods and an acceptable price. However, all these advantages will quickly lose their appeal with poorly organized delivery. Today, some online stores organize the delivery of an order within three to four hours, and this is their undeniable competitive advantage.

As for the staff of the online store, the number of employees will directly depend on sales volumes. At the initial stage, 2-3 employees will be enough.

What are the best diapers to sell?

The main criterion for choosing diapers are often the reviews of parents and those who have already experienced each of several types from their own experience.

When choosing hygiene products for their baby, many parents prefer products of well-known foreign manufacturers and popular brands. The undisputed leaders in the Russian diaper market are 3 Western giants: the American Procter & Gamble (Pampers diapers), the American Kimberly-Clark (Huggies brand) and the Swedish company SCA (Libero brand).

Recently, Japanese manufacturers of diapers Merries, Moony, Goon, Genki, etc. have competed with them. Such diapers are somewhat more expensive, but, judging by the enthusiastic reviews of many mothers, they are of better quality.