Initially, the Finnish company Nokian Tires was part of the Nokia Corporation, engaged in the production of rubber products. In 1988, it separated from the parent company, starting the production of Nokian tires at its own facilities. Currently, Nokian is one of the largest manufacturers of tires and the only major company specializing in rubber for harsh climatic conditions.

Nokian products can be considered "Russian", since most of the tires are supplied from a factory in the city of Vsevolozhsk. The company is considered a leading expert in winter tires. Nokian engineers have developed innovative tires adapted for the most comfortable ride in extreme winter conditions. Nokian tires provide excellent grip and traction on icy roads.

Assortment of Nokian tires in the online store website

On the website of our store there is a wide selection of Nokian brand tires for cars of various types. Among other things, these are such popular summer and winter tire models as:

• Hakkapeliitta - studded and non-studded tires for wheels of cars and light trucks;
• Hakka - a line of Nokian eco-friendly summer tires for passenger cars, light trucks and minibuses;
• WR - winter tires prepared by the manufacturer for operation in unstable weather conditions;
• Z G2 - Nokian summer high-speed tires for passenger cars, characterized by increased resistance to heat;
• Rotiiva - reliable summer tires for SUVs, resistant to aggressive off-road driving;
• Nordman is a frost-resistant version of Nokian tires, ideally suited to the conditions of the harsh Russian winter.

Today, Nokian Tires is the world's largest tire manufacturer. Read the history of Nokian development, what place the Finnish company occupies in Russia and what are the advantages of their products.

Nokian Tires, or in the original version Nokian Renkaat, is Scandinavia's largest tire manufacturer. The concern originates from the small Finnish city of Nokia, where its "headquarters" is located today. Nokian manufactures summer and, to a greater extent, winter tires for cars and trucks, as well as special wheeled vehicles. In addition to the Scandinavian countries, the main sales markets for Nokian Tires products are also other European and North American countries with snowy winters.

history of the company

Nokian Tires is almost 120 years old. It all started with the fact that in 1898 in the Finnish capital, the city of Helsinki, a group of experienced merchants and industrialists led by Eduard Polon founded a factory specializing in the production of rubber products, mainly shoes. They decided to name the company "Suomen Gummitehdas Osakeyhtiö" (Finnish Rubber Factory).

As demand for the factory's products grew, the factory needed a larger production site, but expansion within Helsinki was problematic. In this regard, in 1904 the factory was relocated to the town of Nokia, located in southwestern Finland. It was here that the factory first began to produce products under the Nokia brand.

In the early 1930s, the rubber industry in Finland experienced a period of active centralization. As part of this process, the Rubber Plant bought out many small enterprises operating in this area. In the same period, Thorsten Westerlund replaced Polon as director of the company.

At the end of the 1930s. the rubber plant was firmly among the twenty largest enterprises in Finland.

In 1958, Ensio Salmenkallio became the new director, and the company itself changed its status to LLC. Since Finland was experiencing a period of rapid motorization at this time, the revenue from the sale of car tires began to outstrip the revenue from the sale of shoes.

In the 1960s, the company went through a series of mergers, acquisitions and renamings, bringing together tire and rubber shoe, electronics and cable manufacturers, a woodworking factory and an electrical company under the same legal umbrella of Nokia Corporation. In fact, it was a huge conglomerate of separate enterprises, each of which had its own director.

In the late 1980s, due to the pan-European economic downturn, Nokia Corporation was experiencing financial difficulties. To overcome them, among other things, a business restructuring was carried out, within the framework of which the production of tires was withdrawn from the corporation and became an independent enterprise. Today, the company Nokian Tires, which produces the famous Finnish tires, has nothing to do with the no less famous manufacturer of Finnish electronics and mobile phones, Nokia.

History of Nokian Tires winter tire technology

Being one of the largest modern manufacturers of winter tires, Nokian maintains its leadership in the industry primarily due to the constant desire to be at the forefront of progress. On the eve of the First World War, when the company's management was just beginning to think about how to master the production of tires, the technology had to be adopted abroad, in particular in the United States.

This process turned out to be quite lengthy. All the 20s were spent on preparing calculations and purchasing test molds. As an intermediate step, in 1925, Nokian mastered the production of bicycle tires, and in 1931, the process of coordinating and patenting its own tire production was finally completed. The first batch of new products was released in 1932.

At first, the Nokian manufacturer produced only summer car tires, since at that time there was simply no such thing as “winter” tires. All year round, the cars drove on the same tires, which in the cold and snowy Finnish winter was a certain inconvenience. And here the Finns surpassed their teachers by offering the world new technologies of their own design.

The first truck tire designed for driving at low temperatures was produced in 1934 at the Finnish plant in Nokia. And two years later, its significantly improved version for passenger cars appeared, called Nokia Hakkapeliitta. Subsequently, this particular brand has become a symbol of high-quality winter tires all over the world.

Over the next ten years, the demand for winter tires in Finland and the neighboring Scandinavian countries grew rapidly, and in 1945 the company opened a new, largest tire factory in northern Europe.

The next major milestone in the development of the Nokian tire range was the release in 1956 of the Haka-Hakkapeliitta tire, which used a reinforced double tread design that significantly improved handling on winter roads. And in 1963, a new revolutionary tire was launched on the market, in the design of which carbide studs were used. This model was called "Kometa-Hakkapeliitta".

In general, the 50-60s. can be considered a period of rapid growth and expansion of the Nokian company, including the conquest of markets outside Scandinavia. The furor that their winter tires caused during the rally in Monte Carlo helped the Finns in this. Cars with Finnish winter tires under the control of Finnish pilots turned out to be invincible on snowy tracks.

By the beginning of the 60s, Nokian products were already supplied to two dozen countries, including England and the USA. In the following decades, the concern continued to set the standard in the winter tire segment, regularly releasing new and increasingly progressive tire models. The rest of the tire manufacturers had to follow in the wake of the Finns.

Today, the Nokian Tires concern produces tires at two of its own enterprises (one in Finland and one in Russia). In addition, Finnish tires are also produced under license by factories located in the USA, China, Indonesia, India, Spain and Slovakia.

Nokian in Russia

In most of the territory of our country, winters are quite severe and snowy, and therefore the issue of using high-quality winter tires is relevant for all motorists. It is not surprising that Nokian products are in high demand in our country. At the moment, almost all Nokian brand tires sold in Russia are produced in our country.

One of the largest and most modern tire factories in Europe, the Nokian manufacturer opened in 2005 in the city of Vsevolozhsk, not far from St. Petersburg. It is interesting that the enterprise launched in Russia is even larger than the Finnish plant in the city of Nokia. Today, production lines in Vsevolozhsk provide about 80% of the production of all Nokian tires for passenger vehicles. Since the beginning of the work of this enterprise, more than 70 million units of products have been produced.

In 2012, Nokian Tires opened another plant next to the already existing plant in Russia. Gradually putting into operation more and more new production lines, the Finnish concern brought the volume of production in Russia to 15 million units per year.

As in Finland itself, in Russia the plant is extremely automated and manual labor is practically not used, which guarantees the high quality of the products. At the same time, the manufacturer Nokian subjects each produced tire to a double quality control: the check is carried out by both automation and a living person.

Since the Russian plant "Nokian" today is de facto the main one for the concern, the products manufactured here go not only to the Russian market, but also to other CIS countries, Europe and even Scandinavia.

About company Nokian (Nokian)

Tires that come to us from Finland and are now produced in Russia in Vsevolozhsk are unique in their way. Nokian is produced for northern countries, so this rubber is perfect for Russia. The tread of this tire uses a "silica" compound, which provides excellent wet grip and low drag. The non-symmetrical pattern improves the handling properties. The "howl" of the wheel at high speed is originally absorbed by the bumps and cavities in the longitudinal grooves of the tread. Tires are produced for SUVs, minivans, cars, light trucks, and, if you're interested, for bicycles.

The Nokian Tires concern began to release its products back in 1932. Interestingly, Nokian were the first foreign tires purchased by the Soviet Union. It was a blessing to buy them: our hard rubber buzzed and howled so that after a three-hour trip it felt like a shell-shocked one. They were great on our muddy and snowy roads. And in 2005, in the Leningrad region (the city of Vsevolozhsk), a branch of Nokian Tires was opened, which was recognition of the brand.

Winter or summer, studded or non-studded tires of this brand show unsurpassed driving performance on slippery surfaces. The company has identified the complete safety of products as a strategic direction of development. All Scandinavian countries, Russia and the Netherlands use these tires due to extreme winters. Durability, low noise level, lack of aquaplaning effect - an additional plus in favor of choosing these tires.

Today, it is difficult to find affordable tires made using modern European technologies on the auto market. Many car enthusiasts have heard of the well-established tire manufacturer Nokian, but few people know that this company also manufactures tires for the budget brand Nordman.

So, where are Nordman tires made, and why can good quality be affordable?

Where Nordman tires are made

Nordman tires are produced at Nokian branded enterprises located in Finland and the Russian Federation. The Nokian Tires plant in Vsevolozhsk, where Nordman tires are made, uses local raw materials in the manufacture, but the finished product goes through a full verification procedure for compliance with Finnish quality standards. The so-called off-take production technology brings significant advantages for the buyer of tires: the manufacturer's savings on transporting raw materials and finished goods across the border significantly reduces the cost of goods and, thus, the market offers to purchase Nordman tires at an acceptable price for the average buyer.

What tires can be found under the Nordman brand

The company's focus on sales of products in Russia is explained by the fact that the sale of winter studded tires is not in great demand in Europe. In Russia, spikes are popular in almost all regions of the country, and their use is not limited as in Western countries.

The range of the Nordman brand is very wide and includes all types of tires:

• Winter tires are made of high-strength elastic rubber and have a unique tread pattern that provides excellent traction.
• Summer tires Nordman have proven to be reliable and stable when operating in a wide range of temperatures.
• All season tires are universal. Designed specifically for the Russian climate and roads, Nordman all-season tires justify the trust of car enthusiasts with confident behavior on roads with any surface, whether snow, ice or wet asphalt.

The online store site recommends that you evaluate the quality of Nordman tires by purchasing them here at an affordable price. Indulge in genuine quality, as well as the convenience of buying tires online, such as choosing the best payment and delivery method for you.

Nokian has been manufacturing tires for automobiles and other equipment for many years. Due to its excellent quality, it has gained a good reputation and fame all over the world.

Nokian in Russia

In Russia, the Nokian plant is located in Vsevolozhsk. This plant has been here for 13 years and is the largest among other tire manufacturers. The office of the company is located in the same city. It solves issues of doing business not only in Russia, but also in Kazakhstan and Belarus.

On average, about 15 million tires are produced here annually. Only half of them remain in Russia, and the remaining half are exported. The company is among the top manufacturers not only in Russia, but throughout the world.

Nokian's main plant is located in Finland. This is where the history of the company began. Some models for Russia are made in Finland.

How to find out the production date of Nokian tires

Like any other manufacturer, Nokian puts the release date on the side of the models. Most often, it includes four numbers, which are located in an oval stamp. The last two indicate the year of issue, and the first pair - the week.

For example, if 1807 is indicated, then this means that the tires were produced in 2007 at week 18 - in April. If the models are outdated, then only three digits will be indicated on them - the first and second indicate the week of production, and the third - the year of manufacture.

How to determine tire wear

A tread wear indicator has been added on newer Nokian models and some older ones. It is located on the central longitudinal rib. It is a set of numbers, each of which means the remaining tread depth.

When the indicator reaches the "8" mark, it means that it's time to change the tires. There is also a hydroplaning indicator that indicates when they can no longer be used on wet surfaces.

How to check the authenticity of Nokian tires

Some motorists, when purchasing Nokian tires, are afraid to run into a fake. In theory, tires can be faked, but in world practice these were isolated cases. The thing is that the production requires an enterprise of considerable size.

Accordingly, not everyone who wants easy money is able to start producing counterfeit products. And although rubber fakes have taken place several times, it can still be considered that this is the industry that is most insured against counterfeiting.

To ensure complete safety, it is best to order tires through the official Nokian website. In this case, you will have to pay for shipping, but you can be sure that the purchased product is exactly original.

How to install tires correctly

Most Nokian models have a directional tread pattern. It provides excellent properties, but when installing with such tires, you will have to tinker, because if the tread is not located correctly, the performance will deteriorate significantly.

The direction of the tires is most often indicated on the side with an arrow. Therefore, it is easy to guess how to put them correctly.

For everyone who appreciates safety and comfort when driving a car, Nokian tires are 100% suitable. At the same time, some models are designed to move at high speed - for those who prefer an adrenaline rush to tranquility.