The competition in this market is very high. Today, almost all medium and large offices already use the water delivery service. It turns out that a newcomer to this business will have to, in the literal sense, poach customers. And to do this is not at all easy. Many companies will say that they already work with water suppliers and are satisfied with everything. A simple price reduction will not solve the problem: prices are not high anyway, and hardly anyone wants to work at a loss.

Market players note the following main success criteria in this case:

1. Convenience of the order. The company must accept orders not only by phone, but also by SMS, through the website, in social networks, etc.
2. Delivery time is very important. You can not force the client to wait for water for hours. The most correct format of work is to control the remaining water and replenish it in a timely manner.
3. Quality of service - friendliness, courtesy, accuracy of delivery, clean cars, gloves and shoe covers.
4. No problems with documentation - timely submit accounting documents, water certificates and quality analysis results.

Organizational moments

You should start by looking for a good supplier who can offer you quality water and low wholesale prices. The best option is to become a dealer of a local manufacturer. In this case, you can count on a dealer discount and additional privileges in the region. Approximate purchase prices for a 19-liter container are 70 - 90 rubles. (2015)

Then, if a supplier is found, it is necessary to register an individual business. Registration of an individual entrepreneur will cost 800 rubles of state duty. The receipt of payment of the state duty, the application for registration and a copy of the passport are submitted to the local tax office. In 5 working days you are already a businessman. As a taxation system, you can use the simplified tax system - this greatly simplifies accounting (a company can work even without an accountant). The most suitable OKVED for the delivery of water: 52.61 "Retail trade on orders."

You can not do without an office space where your dispatchers will take orders, and a warehouse for water. It is convenient if the office space is located in the same place as the warehouse. The size of the office space can be no more than 20 square meters. m. This space is enough to accommodate 2-3 operators. But the warehouse should be more. Bottled water is a fairly large product. With the growth of the client base, the need for additional space will only increase (this is partly solved by installing shelving). In order not to move from place to place, you need to think about this moment in advance.

Now it is necessary to decide on the personnel of the firm. You will need a dispatch operator to take orders, a customer acquisition manager, a warehouse worker and couriers to deliver water. Immediately you need to resolve the issue of transport for delivery. You will either have to buy a car or hire couriers with personal vehicles. There is one important point: the car must be with a spacious van, since most often you will have to transport up to 50 nineteen-liter bottles that will not fit in a standard passenger car.

Yield figures

An average office of 10 people drinks a 19-liter bottle of water (for tea, coffee) in 1.5 working days. In a month, such an office needs 15 bottles of 19 liters. The price of a bottle is 170 rubles, hence the revenue is 2550 rubles. The client base of 100 such offices will bring 255,000 rubles. From this sum we subtract:

• Material costs (purchase of water) - 50%
• Delivery and courier costs – 10%
• Advertising - 3%
• Taxes and other expenses - 5%

The total costs will amount to 68% or 173,400 rubles. Net profit - 81,600 rubles.
We took as an example only small offices. Large companies consume much more water. If you find several companies with more than 100 employees, then the income will be much higher.

You can also consider this: one person spends about 30 liters. drinking water per month. A company of 200 people will need up to 6,000 liters per month. With an average price of 9 rubles / l. monthly revenue from such a client will be 54,000 rubles.

prospects

If you organize your own water bottling line (full cycle), and not engage in repurchase, then the business will be the most profitable. Although this will require additional financial investments, but in this way we can offer customers a lower price without losing earnings. And this is an important competitive advantage.

To launch your own bottling line, you will need a separate room (rent), a well and equipment for water production, a water purification and disinfection system, and a line for bottling water into containers. Capital investments will amount to at least $50 thousand. Only one automatic line for bottling drinking water in 19l bottles will cost $15 thousand. You will also need to recruit personnel (including a technologist), obtain a declaration of conformity for products, etc. you will already have an established customer base, then the sale of products is guaranteed. And this is the most important thing for a new enterprise.

* Calculations use average data for Russia

Starting investments:

from 200 000 ₽ (vending)

Revenue:

from 270 000 - 375 000 ₽

Net profit:

from 100 000 ₽

Payback period:

Every year the demand for drinking water increases. Therefore, business on the water is relevant and promising. We will look at how to make money out of water: from the simplest ideas to large-scale production.

Drinking tap water is not possible in many regions. This problem is especially acute for residents of large cities, where drinking running water is harmful to health. Installed filters do not solve the problem, because they only purify water, but do not make it useful for the human body. The only way out is bottled water from natural sources, artesian wells.

Therefore, the Russians have long stopped drinking untreated running water, having felt the difference. Ordering water has become commonplace in almost all offices and businesses, and many families order water at home. After all, human health depends on the quality of water, and people do not save on health. The cost of bottled water is acceptable, and this product is in great demand. So the business on the water is a relevant and profitable business.

Every year the need for clean drinking water increases, and the number of consumers increases. Every third family in a big city has a bottled water cooler in their apartment. According to experts, about 65 million bottled water is sold in Moscow alone a year.

RBC experts predict that the annual growth of the drinking water market will be about 15-16%. At the moment, bottled water already accounts for 2/3 of the non-alcoholic products market. The service direction for the delivery of water in bottles of 5 and 19 liters to offices and private apartments is also developing at a faster pace. The growth of this market segment is 20-30% per year.

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It is expected that the market will slow down its growth only by 2020, but this will require increasing the production capacity of water by 3-4 times. Therefore, there is still time to find your niche and enter the market.

But it should be taken into account that the competition in the drinking water market is already quite high. A novice in this business will have to fight for his clients. A simple price reduction will not solve the issue of competition: prices are already low, and there is no point in working at a loss. Therefore, if you decide to implement this idea, you will need a business plan to plan all stages of enterprise development: from determining the business format to methods of promotion on the market.

There are different ways to make money on the water. You can only engage in the extraction of water from a well, only cleaning, or only the delivery of water of other brands. There is also an option to open a point of sale of water for bottling or a water pavilion. There are a lot of options - it all depends on the structure of the market and the available capital. The minimum cost for opening such a business will be 200 thousand rubles - this amount will be enough to organize a water delivery company or open a kiosk. If you want to establish a full cycle of water production - from extraction to delivery of products - then get ready for more significant costs.

Let's try to figure out how much a business on the water costs and what it will take. Let's start with the simplest format, which will require minimal investment.

Sale of drinking water through vending machines

Selling drinking water through vending machines is an interesting and relatively new idea. People are used to buying hot drinks and snacks in vending machines, then why not sell drinking water for bottling? Vending allows you to reduce the cost of 1 liter of water by 4 times. Therefore, with the help of such a system, you can reduce prices and attract buyers. In addition, for a competitive market, this option seems to be one of the most suitable. According to experts, this niche is free in 80% of Russian cities.

How the system works

The machine has a water tank. The buyer brings the container with him, makes the necessary amount of money, substitutes a bottle and draws water. Everything is simple. Water vending machines have an anti-vandal housing, a reservoir with a supply of water, a filling system for consumer containers, as well as a cash and card payment system.

By means of a billing system for remote access, you can monitor the operation of the machine. The data reflects the history of collections, the amount accumulated in the machine. Through this system, it is possible to block the machine, monitor the temperature in the machine and receive information about the state of the equipment.

Ready-made ideas for your business

The range of machines is quite wide. They differ in design and performance (from 750 to 3000 liters / day). The machines can function stably at temperatures from -30 to +35 °C. Finding a manufacturer and purchasing equipment is not difficult. The average cost of one vending machine is 180 thousand rubles.

Maintaining the device is easy if you do everything on time. Basically, the service consists in replacing the cartridge once every six months and replacing the sterilizer (once a year).

What are the features of vending trade in water

The income of a vending machine significantly depends on a good location.

Places for installing vending machines with water:

in the courtyards of residential complexes;

in crowded places from stops to residential buildings;

at the points of "exit" from the road to the sleeping area;

in actively visited shops, shopping centers, markets;

in the hallways of apartment buildings.

The number of installed devices must be correlated with the number of potential buyers: approximately one machine per five high-rise buildings. You need to make sure that there is always water in the machine, otherwise you will lose some of your customers.

Despite the fact that the main advertising engine is the successful location of devices, it is necessary to consider other options for promotion. For example, you can distribute leaflets, place advertisements in elevators and on bulletin boards, leave promotional leaflets in mailboxes, and brightly decorate the machine itself so that it attracts the attention of passers-by.

Advantages and disadvantages of selling water through a vending machine

Advantages

disadvantages

there is no need to hire employees, the business can be run independently; vending business does not require a lot of labor. It is enough to devote several hours a week to servicing the devices; the minimum amount of investment; high profitability; quick payback; low level of costs; the machine works around the clock; a vending machine for the sale of water takes no more than 1 sq.m, which means that rent will be cheap; simple business organization

the machine cannot be filled with containers, and people can forget to take a bottle with them. This will prevent you from making a purchase; there is a risk of vandalism, which can lead to equipment repair costs

How much can you earn selling water through vending machines

According to statistics, about 10 families will use the services of one device every day, purchasing about 250 liters of water per month. That is, in a month the machine is able to sell 10 * 250 * 30 = 75,000 liters. With an average price of 5 rubles. per liter, the revenue of one device will be: 75,000 * 5 \u003d 375,000 rubles. And if you open a whole network of vending machines in the city, you can earn many times more.

Such a business can pay off within 3-4 months. This time is enough for potential consumers to notice the devices, get used to them and appreciate the convenience of their use.

Water kiosk or pavilion

A more complex version of the drinking water trade is the opening of a water pavilion. The water pavilion is usually located in shopping centers or in free-standing kiosks in the parking area of ​​shopping centers.

Documents for opening a water pavilion:

• documents confirming the status of a legal entity. individuals or individual entrepreneurs;

documents for a piece of land where a kiosk will be installed, or a room where a pavilion will be opened;

approval of the type of object, layout of the object, permission to install a kiosk or pavilion in the department of urban planning architecture;

sanitary passport of the object of trade, confirming compliance with all sanitary standards and ensuring the implementation of all preventive measures (disinfection, deratization, disinfestation);

sanitary and epidemiological documentation, including conclusions from Rospotrebnadzor;

other documents (contracts for the removal of solid waste, technical waste, etc.).

What equipment is needed for a water kiosk

The kiosk for the sale of drinking water for bottling consists of a metal frame and a concrete base. It must be installed on a horizontal sand bed at least 200 mm thick. The outer shell, made of RAL-coated galvanized sheet, gives the kiosk an attractive appearance. You can place ads on it to attract additional attention. The stall is insulated and protected from moisture. Commercial stained-glass windows are equipped with metal shutters.

Ready-made ideas for your business

The kiosk for the sale of water consists of the kiosk itself and a container installed on it. The capacity is 5 cu. m. Filling the tank with water is carried out through a pipe system through a technological door provided in the wall of the kiosk. A high pressure pump is used to supply liquids (usually not included in the equipment and purchased separately).

Water is sold to consumers through the dispensing window. To install such a kiosk, you will need approval from the owner of the land and 6 sq.m. free area. To date, there are several manufacturers from which you can purchase such equipment. The average cost of a kiosk for the sale of drinking water is 300 thousand rubles. The average volume of sales through such a kiosk is 1.1 tons of water per day.

When choosing equipment, it is important to ensure that the manufacturer provides appropriate quality certificates for all materials that come into contact with potable water. In addition to the kiosk building, you need to purchase a container for water. 5 liter plastic bottles. The average cost of a container is 120 rubles / piece. Service life - up to 1 year.

Where to find a drinking water supplier

To open a kiosk for bottling drinking water, you need to find a supplier of quality products. The market offers a wide range of drinking water producers. Before concluding a cooperation agreement, it is recommended that you familiarize yourself with the quality of water and relevant certificates, the conditions for delivering water to the point of sale, additional conditions for cooperation, as well as feedback from entrepreneurs and consumers.

Starting investments in opening a water kiosk:

• registration of a legal entity or individual entrepreneur - 20 thousand rubles;

rent of premises (area 7 sq.m.) - 12 thousand rubles;

equipment (kiosk, pump, plastic containers) - 350 thousand rubles;

purchase of the first batch of goods - 50 thousand rubles.

wages for salespeople for the first month of work (2 salespeople working in shifts) - 35 thousand rubles.

In total, according to estimates, the entrepreneur will need about 470 thousand rubles to open a pavilion for bottling drinking water.

What costs should be taken into account when planning

This business, like any other, has its pitfalls. For a water bottling kiosk, there are many costs that are not obvious at first glance, but eat up a significant share of the budget. Therefore, when drawing up a business plan and budgeting, it is recommended to take into account the following costs:

transportation costs for the delivery of equipment. Some equipment manufacturers do not include the cost of its delivery in the general price tag. It is necessary to discuss this moment with the manufacturer before signing the contract and choose cooperation with those who are geographically located closer in order to minimize transport costs. Their value can be significant and depends on the mileage, the amount of equipment supplied and other factors;

transport costs for the delivery of water. You should also consider how water will be delivered from the manufacturer to the point of sale. For this, water carriers are used. The cost of such a car is 5 million rubles. If you organize a mini-business selling drinking water, there is no need to purchase an expensive car, but you should immediately find out from the manufacturer: at whose expense and under what conditions water is delivered to the point of sale. There is a possibility that you will be responsible for some of the shipping costs.

equipment maintenance costs, incl. sanitation of water storage tanks. The frequency of sanitation is established by the Production Control Program. According to the norms, it is necessary to wash the kiosks once every two months. This is enough to keep the water in the tank clean and safe. The tank is treated in a non-contact way using a special CIP cleaning device designed for internal cleaning of pipe tanks without the need for disassembly. The cost of such equipment is 140 thousand rubles. You can also contact cleaning companies that provide industrial sanitation services. The cost of services can be clarified by sending an application on the website of the cleaning company.

kiosk installation and landscaping around the kiosk. In order to install a kiosk, it is necessary to carry out work on pouring the foundation. The cost of installation will be, on average, 15 thousand rubles, including the cost of landscaping the adjacent territory.

connection to the mains. Since electricity is required to operate the kiosk, you should budget for the cost of connecting to the power grid. These expenses will amount to approximately 10 thousand rubles.

How much can a water kiosk earn

The cost of 1 liter of water in a kiosk is slightly higher than in a vending machine. On average, 5 liters of water will cost the buyer 50 rubles. Based on the fact that such a kiosk can sell up to 1000 liters of water per day, the monthly revenue of 1 kiosk will be about 200 * 50 * 30 = 300 (thousand rubles). Given the cost of drinking water and all additional costs, the business will pay off within a year.

Advantages and disadvantages of selling water for bottling at a kiosk

Delivery of drinking water

One of the most common businesses on the water can be considered the delivery of bottled drinking water. The potential of this direction is very high, because this type of service is used by both individuals and companies. Water delivery is a simple business. It does not require a license, no special knowledge, no specific equipment. But you should be prepared for a large amount of initial investment, because the main equipment for delivery services is a car.

What you need to start a water delivery business

Thus, it is advisable to open your own production of drinking water if there is a good water source, funds for the purchase of an automated line and established distribution channels that will allow you to quickly sell products. The table shows the pros and cons of such a business, allowing you to weigh all the pros and cons.

Advantages and disadvantages of a business for the extraction and sale of drinking water

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Profitability calculator for this business

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Today, there are a lot of relevant ideas for a profitable business with and without investments. People usually choose the direction of entrepreneurship most demanded by the population. What does a person always need? The first thing that comes to mind is water. It is on this popular product that you can open your own business. Many people think that its cost is not high enough to make good money. On the one hand, this is correct, but on the other hand, water is always in demand.

Can you make money selling bottled drinking water? Yes it is possible. Every year the need of people for drinking water is growing, from this we can conclude that the business on it is profitable and profitable. But in order for the sale business to bring the desired result, and not losses and disappointment, you need a clear, well-written business plan.

Important Points

What do you need to open a bottling plant? First you need to decide on the source of water, there may be several: natural, from the tap, cleaned with special filters using your own well.

Water from the central water supply

• You need to find a suitable room, you can buy or rent it. Be sure to make repairs according to all CEC requirements.
• Prepare the place where the production of such water will be located for the installation of equipment.
• The next step will be the permission of the CEC to use this premises for the manufacture of this product.
• Get the CEC act on water testing. Based on the results of the analysis, purchase equipment for filtering and cleaning the liquid. It is better not to save on equipment, even a small production must be modern and meet all requirements.
• After the installation of the equipment, another CEC certification for manufacturing is needed.

Water is an everyday need and the only product that cannot be replaced by anything. Every day a person should consume about two liters of clean water. A city with a population of 300,000 people needs 600,000 liters of water every day. We drink water at home, at work, at school. You involuntarily wonder where to get such an amount of clean, non-chlorinated drink. A far-sighted entrepreneur will immediately pay attention to a business plan for the delivery of water with calculations.

General provisions

To organize a water delivery company, you can choose one of two options: buy water from manufacturers or dig a well yourself. The second option requires multimillion-dollar costs, a large staff and a longer payback period. But even here there are advantages: due to our own production, the cost of the product would be miserable. However, this option requires a certain geographical location, and not every entrepreneur can afford to carry the product from afar. The considered business plan for the delivery of water will be based on the repurchase of water from large producers. Let's define the initial data:

• Necessary property: a GAZelle class car and a place for a warehouse.
• Warehouse area: 20 sq. meters.
• Type of property ownership: premises for rent, car owned by the director.
• Number of staff: 2 people.
• Working hours: 5 days a week. Daily routine depending on workload.
• Form of ownership: IP.
• Taxation system: USN "income minus expenses" 6%.

Registration

To open a water delivery company, it is better to choose an individual entrepreneur as an organizational form. This is due to the volume of revenue received and the scale of the business. Although many large manufacturers prefer to work with legal entities, this leads to additional costs and obligations.

Accounting will be carried out independently by the director of the organization through an online service.

Before opening a water delivery company, you need to go through the following steps:

Step	Amount, rubles
IP registration (state duty)	800
Order and print production	1 000
Cash register	30 000
Registering a cash register	–
Opening a current account	2 000
Registration with the tax authority	–
Conclusion of a lease agreement for a year*	48 000
Obtaining permission from Rospotrebnadzor	–
Obtaining permission to start activities from the fire inspection for the warehouse	–
Notice of Rospotrebnadzor on the start of work	–

*The amount of rent is indicated for 3 months plus a deposit in the amount of one month's rent, then payments will be monthly in the amount of 600 rubles per square meter.

Water delivery activities do not require licensing. However, before buying water from a manufacturer, it is necessary to check with him the conclusions of the SES and the Ministry of Health. Only then can you conclude an agreement with a bona fide supplier. In total, the initial organizational costs will be 81,800. In some cases, the warehouse space may require cosmetic repairs and improved ventilation. These needs may require about 40,000 rubles. In total, for the initial organizational moments, a novice entrepreneur will need 121,800.

Technical equipment

To open a water delivery business, equipment in large quantities is not required.

State

For normal operation, 1 person will be enough to deliver, load and unload the goods. However, this is possible on the condition that the owner-director will keep accounts, order the necessary products and take calls from customers. If the owner is not ready to perform these functions, then one more person will have to be hired for organizational activities, and accounting should be outsourced to a third-party company.

In this business plan, we use only one hired unit. For the driver, you can set a fixed salary of 25,000 rubles per month. Together with deductions, the monthly payroll will amount to 32,550 rubles.

Marketing strategy

At the beginning of work, it is necessary to study the target audience and make a trial supply of water. Today, the demand for water delivery is met by the supply, so it will not be easy to squeeze into a crowded market. For customers, you need to develop a flexible system of discounts: the more you order, the cheaper. Also, for long-term cooperation (example - from 3 months) to provide a permanent discount. Attracting corporate clients will be even more difficult - as a rule, they already have their own trusted dealer. You can lure a client either with a lower price or better service (preferably the second option). In order for your company to be heard, it is better to use standard types of advertising:

Water delivery activities exclude seasonality: people always drink. Even though the volume of water consumed will be higher during the summer months, this is unlikely to affect the number of customers. So it’s not worth focusing on the time of year when starting a project. In the calculated version, the start of the project falls on April, that is, all the preparatory work begins in early February.

Planned performance indicators

Before proceeding to the planned income, we will analyze all the items of expenditure. There are not many of them:

• Rent of premises and utilities - 12,000 rubles.
• The cost of fuel and lubricants - 15,000 rubles.
• Salary with deductions - 32,250 rubles.
• Advertising (permanent contextual advertising) - 8,000 rubles.
• Taxes - about 3,700 rubles.
• Other expenses - 2,000 rubles.
• When selling 40 bottles of water per day and the cost of water from the manufacturer is 2.5 rubles - 39,900 rubles.

In addition, every year and a half you need to completely change the container, it will cost 126,000 rubles. The car must be inspected every year. The insurance is also renewed annually. The cost of the car will be about 20 thousand rubles. We will deduct a certain amount for large expenses every month: 126,000/18 + 20,000/12 = 8,667 rubles. In total, the monthly costs will amount to 121,517 rubles.

Let's move on to the most pleasant - the calculation of profits. The retail price of one liter of pure water is 9.47 rubles. The total cost of one 19-liter bottle is 180 rubles. The driver will be able to dilute about 50 bottles per day. Daily revenue will be 9,000 rubles. Given that the discount system for customers will operate, the total daily income will decrease by 5%, to 8,550. Monthly (for 21 days worked) profit - 179,550 rubles. Net profit - 58,033 rubles.

With an increase in the amount of water delivered to 70 bottles (this is the full load of the “gazelle”), incomes will increase by 3,420 rubles per day, therefore, by 71,820 per month. In this case, the costs will increase by 32,443 rubles. Net profit at full load (during the summer months) will be equal to 97,430 rubles. The annual turnover will be equal to 2,370,066 rubles. Profitability will approach 825,000 rubles. Profitability is 35%. The initial investment can be recouped in 17-18 months.

Benchmarks

• Project start: February 2017.
• Start of operation: April 2017.
• Reaching operational break-even: June 2017.
• Estimated income: July 2017.
• The payback period for the water delivery project: September-October 2018.

Eventually

Water delivery is a simple business. It does not require a license, no specific equipment, no narrow knowledge. Anyone with an initial investment can start with this. To reach the specified quantitative parameters for profit, you need to serve at least 200 families and 2 large organizations. If you can attract more organizations, then the number of families can be reduced. With a successful combination of circumstances and a competent strategy, a businessman will sooner or later think about either expanding the fleet or opening his own well, which will reduce the cost of water by 6-8 times. However, this will require a multimillion-dollar start-up investment. But already you will dictate the rules in the water market and will be able to sell water not only at retail, but also in bulk for other water delivery services.