Jobs is the founder of apple 4 letters. Steve jobs rules and principles for success

Our world is being changed by individuals with out-of-the-box thinking. They are often a sheer punishment for relatives who do not know what to expect from them. But at the same time, they are surrounded by an attractive aura for others. Success seems to be on their heels. What helps such people reach such heights? Of course, this is a special view of the world. You can shape it different ways... For example, learn from Steve Jobs' favorite principles.

A little about the "apple" genius

There was nothing about young Steve that indicated future success. He grew up in an ordinary middle-class family. Mom was a housewife and dad was a car mechanic. At school, the boy studied very badly. He often hooligan and mischievous.

In those not so distant times, the first personal computers appeared on the market. Neighbor Jobs was engaged in the development of components for operating systems. This could not but interest the guy. So he became interested in electronics.

While still in school, Steve met Wozniak, who was engaged in the development and assembly of self-made devices. Many years later, the duo founded Apple Computer, which marked the beginning of a brilliantly successful journey of genius.

Interestingly, even at the very beginning of his career, Jobs was striving for spiritual growth. At the age of 17, he became a vegetarian, and two years later he went on a trip to India. Since then, Steve preached Zen Buddhism, meditated for a long time and observed austerities, striving for enlightenment.

Thanks to spiritual searches, he managed to form his own worldview system. It has been tested many times for personal experience businessman to make sure his beliefs are correct. Steve Jobs' favorite principles consisted of the following postulates:

Something curious

Like everyone a famous person, our hero was surrounded by legends during his lifetime. It is sometimes very difficult to separate truth from fiction. But several Interesting Facts about Jobs can be found. For example:

• Steve had Syrian ancestry on his father. He was adopted in infancy by spouses who could not bear children.
• His sister Mona Simpson is a renowned writer. Moreover, Steve learned about its existence at the age of 31.
• For some reason he was sure that he was sterile. When his first child appeared, he doubted his paternity.
• Jobs adhered to pescetarianism, that is, he calmly ate fish and dairy products, but excluded meat from his diet.
• In his early youth, he dreamed of becoming a Buddhist monk, but, fortunately, the guru dissuaded him.
• Steve's salary at Apple was modest. He received $ 1 a year.
• He drove a car without license plates, always parking in places for the disabled.
• Pixar was bought by Jobs for $ 10 million. In 2006, Disney acquired it for 7.5 billion.

Much can be said about this legendary man. His short life was very bright and interesting. But one thing becomes clear, success helped him to achieve his character: inquisitive, purposeful, creative, active, striving for perfection.

Today Steve Jobs would have turned 64. The founder of one of the world's most successful corporations, Apple, passed away in the United States after eight years of battling cancer. The legendary business tycoon was only 56 years old.

Over the course of his nearly forty-year career, Silicon Valley guru Steve Jobs has come up with several groundbreaking solutions that have changed the face of an entire industry. Jobs will forever remain one of the most visible personalities in the history of IT technology. Today we recall what principles Steve Jobs was guided by in his work.

1. Strive for excellence.

Steve Jobs was attentive to detail. On the eve of the presentation of the first iPod, Apple employees replaced the headphone jacks all night because Jobs decided the headphone plug should click into them. (Julie Jacobson / AP Photo)

2. Work with experts.

Before starting trading network Jobs recruited Mickey Drexler of the Gap to the team. (Daniel Barry / Getty Images)

3. Be merciless.

Jobs was equally proud of the products he presented to the public and those he froze in development. For example, Jobs worked hard to create a clone of the Palm Pilot, but when he realized that mobile phones forced out of the PDA market, then without regret curtailed all the developments, which gave his engineers the opportunity to work on the iPod. (AP Photo)

4. Don't focus on focus groups

Jobs's famous phrase: "People don't know what they want until you show them it." So he himself worked as a one-person focus group - taking home prototypes of products and testing them for months. (Beth Keiser / AP Photo)

5. Study and research is an endless process.

While working on early sketches for Apple, Jobs carefully studied typeface use, ergonomics, and appearance Sony products. While working on the hull of the first Mac, he roamed the Apple parking lot, studying the bodywork of German and Italian cars. (Paul Sakuma / AP Photo)

6. Keep it simple.

Jobs's design philosophy is constant simplification. When designing the very first iPods, he told designers to get rid of buttons, including the on / off button. The designers complained and complained and developed the scroll wheel that later became an iconic one. (Anonymous / AP Photo)

7. Keep your secrets.

At Apple, nobody talks too much. Keeping secrecy helped Jobs maintain a fierce interest in his products, and as a result, his new product launches were invariably the news of the day. (Paul Sakuma / AP Photo)

8. Work in a small team.

The original Macintosh team had a hundred people, no more, no less. If 101 people were hired, someone had to make room for him. Jobs decided he could only remember the names of 100 employees. (Paul Sakuma / AP Photo)

9. Less stick, more carrot

Jobs was a tough boss, but his charisma was a powerful motivator for Apple employees. Jobs' enthusiasm was the main reason the Apple team worked 90 hours a week on the first Mac for three years, and this legendary product was created. (Sal Veder / AP Photo)

10. Use prototypes.

Everything Jobs did was developed from prototypes: technology, software, even Apple stores. Architects and designers spent over a year designing a prototype store in a secret warehouse near the company's headquarters, only for Jobs to wrap up the project and start over. (Craig Ruttle / AP Photo)

Today it became known that Steve Jobs is no longer with us - probably one of the most prominent people not only on the IT scene, but in all parts modern life... He did things that changed things that seemed unchanging, he inspired millions of people. Under his leadership, products were created that someone adored, and someone condemned, but everyone admired them. There were no indifferent, as there are none today.

In my mind, this person was the only idol that I can remember, and this makes it even more offensive.

Below are some of the most notable statements and principles that Jobs followed.

Computers are like a bicycle. Only for our consciousness.

I didn’t have my own room, I slept on the floor with friends, handed in Coke bottles for 5 cents to buy food, and every Sunday I walked 7 miles to have a good dinner at a Hare Krishna temple once a week. This was great! [Speech to Stanford Alumni, 2005]

The main reason why people will buy a computer for their home will be the ability to be connected to the national communications network. We are now at the very beginning of this stage, but this will be a real breakthrough. Like a telephone.

Better to be a pirate than to serve in the navy. [Quoted in Odyssey: Pepsi to Apple, 1982].

If for some reason we stumble, let's say, make a few irreparable mistakes and lose the competition between IBM and Microsoft ... Then dark days will come for the entire computer industry. [from Steve Jobs: The Journey is the Reward, 1984].

He (the computer) performs very simple instructions- take a number, add it to another number, compare the result with the third, but it executes them at a speed of 1,000,000 per second. And at a speed of 1,000,000 per second, the result already seems like magic.

Do you want to sell sweetened water all your life, or do you want to come with me and try to change the world? [To PepsiCo President John Skuli, luring him into the post general director Apple, 1983. Skuli will get Jobs fired from Apple in two years]

John Scouly destroyed Apple by filling the minds of the company's employees with false values. He replaced people with the right principles with people with the wrong ones. And together they made tens of millions of dollars, caring for their own fame and well-being more than Apple and, most importantly, the users of its products [talk at the Smithsonian Institution, 1995].

It was like they hit me in the stomach and knocked my soul out of me. I'm only thirty and I want to keep creating things. I know that I can create at least one more great computer. But Apple won't give me that chance.

I have a plan to save Apple. Ideal products and ideal strategy for the company. But no one there will listen to me.

Looking back, I can say that my termination from Apple was the best event in my life. I got rid of the load successful person and regained the lightness and doubt of a beginner. This set me free and marked the beginning of my most creative period. [Speech to Stanford Alumni, 2005]

Stay Hungry Stay Foolish. [Speech to Stanford Alumni, 2005]

Microsoft's problem is that they have no taste. None at all. They don't think creatively. Their products have no culture.

The desktop market is dead. Microsoft completely dominates, bringing no innovation to the industry. This is the end. Apple lost, but in history personal computers came the Middle Ages. And this will continue for about ten more years.

I wish him all the best, really. I just think he and Microsoft are too narrow-minded. It would do him good if he indulged in LSD as a young man or lived with a hippie. [About Bill Gates. The new York Times, 1997].

Creativity is simply about making connections between things. When creative people are asked how they did something, they feel a little guilty because they didn't actually do anything, they just noticed. This becomes clear to them over time. They were able to connect different pieces of their experience and synthesize something new. This is because they have experienced and seen more than others, or because they think more about it.

When you are young and watch TV, you think that the TV companies have conspired and want to make people stupid. But then you grow up and understanding comes: people themselves want it. And this is a much more frightening thought. A conspiracy is not scary. You can shoot the bastards, start a revolution! But there is no conspiracy, the TV companies are simply meeting the demand. Unfortunately it's true.

Modern Apple products suck. They are not sexy [Before returning to Apple. BusinessWeek, 1997]

This is not only my personal show. There are many talented people in the company, and for several years in a row they had to listen to the whole world telling them that they were losers. Some of them even began to believe it themselves. But they are not losers. They need good plan and good team in top management. Now they have it. [On his return to Apple, BusinessWeek, 1998]

It is very difficult to create a product using focus groups. Often people don't know what they want until you show it to them.

We've made the icons on the screen so pretty you'll want to lick them. [About Mac OS X. Fortune, 2000]

Some sneakers are more expensive than iPods. [Explaining the iPod's $ 300 price tag. Newsweek, 2003]

If making great products was as easy as writing checks, then Microsoft would have great products.

It's like a glass of ice water in hell [On the popularity of iTunes among Windows users. Joint presentation with Bill Gates at AllThingsD conference, 2007]

Today we are presenting three new products in one. It is a revolutionary mobile phone, iPod touch screen and Internet access device. [At the iPhone presentation. 2007]

We do not go into the search, but they decided to take care of the phones. Make no mistake, they want to destroy the iPhone. We will not let them [About the new mobile operating system Google Android. 2010]

“Don't be evil” is complete nonsense [About Google's corporate slogan “Don’t be evil”, 2010]

It's amazing [On iPad presentation, 2010]

I've said this before, but again, it's in Apple's DNA that technology alone isn't enough. Only technology in alliance with the humanities produces a result that makes our hearts sing. Nowadays, many are entering the tablet market and looking at them like new PCs. Hardware and software are made by different companies. They talk about speeds as if they were regular PCs. And all our experience and every bone in our body says that this is the wrong approach. [At the presentation of iPad 2, 2011]

It just works. [At the iCloud presentation, 2011]

For the past 33 years, I have looked in the mirror every morning and asked myself: "If today is the last day in my life, will I do what I have planned for today?" [Speech to Stanford Alumni, 2005]

I don't want to be the richest person in the cemetery.

The problem is that I got older and realized that technological innovations cannot really change the world. Sorry, but it's true. This understanding comes with the appearance of children. You are born, you grow old, and then you die. And this has been happening for many years. And nothing will change that.

I am confident that Apple's brightest days and innovative inventions are yet to come [Message to Apple Employees Aug 24, 2011]

Remembering that I will die soon is a great tool that helped me make all the most important decisions in life. The thought of imminent death is the best way to get rid of the illusion that you have something to lose. You are already naked, and there is no reason not to follow your heart. Death is the best invention of life. " [Speech to students at Stanford, 2005]

An IT world that has anticipated the technological revolution for many years. Steve Jobs has made a huge contribution to the development of the industry. With his death, the world lost its greatest man, and Apple lost its creative genius. Today MacDigger, with reference to, decided to recall what principles Steve Jobs was guided by in his work.

1. Strive for excellence

Steve Jobs was attentive to detail. On the eve of the presentation of the first iPod, Apple employees had been replacing the headphone jacks all night because Jobs decided the headphone plug had to click into them with an audible click.

2. Work with experts

Before starting the company's distribution network, Jobs recruited Mickey Drexler from the Gap company to the team.

3. Be merciless

Jobs was equally proud of the products he presented to the public and those he froze in development. For example, Jobs worked hard to create a clone of the "Palm Pilot", but when he realized that mobile phones would be forced out of the PDA market, he without regret curtailed all development, which gave his engineers the opportunity to work on the iPod.

4. Don't focus on focus groups

Jobs's famous phrase: "People don't know what they want until you show them it." So he himself worked as a one-person focus group - taking home prototypes of products and testing them for months.

5. Study and research is an endless process

While working on early sketches for Apple, Jobs carefully studied the use of type, ergonomics, and appearance of Sony products. While working on the hull of the first Mac, he roamed the Apple parking lot, studying the body structure of German and Italian cars.

6. Keep it simple

Jobs's design philosophy is constant simplification. When designing the very first iPods, he told designers to get rid of buttons, including the on / off button. The designers complained and complained and developed the scroll wheel that later became an iconic one.

7. Keep your secrets

At Apple, nobody talks too much. Keeping secrecy helped Jobs maintain a fierce interest in his products, and as a result, his new product launches were invariably the news of the day.

8. Work with a small team

The original Macintosh team had a hundred people, no more, no less. If 101 people were hired, someone had to make room for him. Jobs decided he could only remember the names of 100 employees.

9. Less stick, more carrot

Jobs was a tough boss, but his charisma was a powerful motivator for Apple employees. Jobs' enthusiasm was the main reason the Apple team worked 90 hours a week on the first Mac for three years, and this legendary product was created.

10. Use prototypes

Everything Jobs did was developed from prototypes: hardware, software, even Apple stores. Architects and designers spent over a year designing a prototype store in a secret warehouse near the company's headquarters, only for Jobs to wrap up the project and start over.