Catalog of profitable franchises. Low Investment Franchises for Small Businesses Top Selling Franchises

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"Companies launch franchises for small towns"

Nina Semina, founder of the franchise catalog franshiza.ru

“In 2017, low-cost franchises (up to 700,000 rubles of expenses for starting a business) were popular, as well as franchises in the field of medical and laboratory diagnostics, children’s education, beauty and Catering. Decrease in demand for franchises in the field retail clothing and footwear and increased demand for makeup franchises: in early 2017, we saw growth in demand for Flormar, NYX Professional Makeup and Russian brand Mixit. The trend is also the segment of franchising, built on the sale of food, drinks, household goods for low prices("Galamart", fix price, Home Market).

More and more operating franchisors are launching as a separate franchise format for small towns. Previously, everyone wanted to develop networks in millionaires, but there is already strong competition in most markets. In small towns, the competition is not so high, but they need special offers with a minimum investment. On the other hand, many Russian successful franchisors are starting to enter international market- to the countries of the post-Soviet space, to Europe and China. This is mainly typical for the catering segment (Chocolate Girl, Gelateria Plombir, Dodo Pizza, etc.). ,>

Among the new areas of franchising in 2017 are EMS fitness, Mind games, virtual reality, aggregators (for example, Fasten taxi aggregator). An interesting trend is the development of multi-franchising, when people purchase several different franchises at once.

According to forecasts for 2018, we expect the emergence of franchises in the field of services and goods for animals (Medvet animal clinics have already appeared), interesting regional concepts for fast food franchises, the development of the “with a twist” restaurant segment, the beauty and health segment, IT franchises, as well as franchises targeted at the younger generation.

"The typical franchise buyer is the middle manager"

Philip Gureev, co-owner of the consulting company Deloshop

“We are seeing a slight increase in demand for franchises in the range of 5-10% per year. At the same time, many new franchise players are emerging. Many of them quickly cease their activities. As a rule, these are small companies from the regions that have opened two or three points in their own country and now expect to conquer the whole of Russia with their concept. Basically, these are services and catering with starting investments from 1-2 million rubles. However, if a business does well in one city, this does not mean at all that it will be successful at the federal level. In general, there are many more new concepts and ideas on the market than franchise buyers.

As usual, children's centers, football schools, medical laboratories etc. The network is successfully developing (No. 20. - RBC) from Metro Cash & Carry - many owners of unnamed convenience stores prefer to work under the wing of a large chain.

A typical franchise buyer in 2017 is a middle manager who has up to 5 million rubles. As a rule, he views the franchise as a way to get passive income. Deposit rates have fallen, real estate is not getting more expensive, so they want to start some kind of business. At the same time, his wives, relatives, and hired managers are often trusted, which, of course, is a mistake. The less the owner is involved in the franchise business, the greater his chances of losing money. Sometimes it's easier to buy already ready business“It will cost more than a franchise, but there are fewer risks.”

Every entrepreneur who wants to open a business with an idea that has already proven itself in the market has a choice: to start on their own from scratch or. This choice is more difficult than it seems, because the money invested in the business is at stake. Some say that a franchise is a waste of money. Others call it the best way to get rich. We will tell you whether a franchise business is profitable and how to make the right decision.

Benefits of a Franchise

The essence of franchising brings it to the fore: perfect cooperation between the seller and the buyer, when the first expands the business with almost no investment, and the second receives entrepreneurial experience, support and profit. The statistics are also on the side of the franchise, because most newcomers are forced to close in the first year. In franchising, this percentage is much lower. Let's figure out why it is profitable to work on a franchise:

1. Buying a franchise, you automatically get a promoted brand, recognizable and with a clean reputation.
2. The franchisor invests in advertising himself. You can save on this item of income and time to form the company's image, win over customers - you can immediately proceed to making a stable profit.
3. Support and training from the franchisor - this is not what you get when starting alone. The seller can take care of the franchisee, increasing his knowledge, skills and abilities through courses, master classes, training materials, individual consultations.
4. Consulting. When buying a franchise, the partner will help with specific issues: providing initial information about the market segment, advice on choosing premises and personnel, and marketing consultations.
5. You know the amount that will be needed to run the business, everything has already been calculated for you. So you take less risk by taking on too large amounts or stumbling with too little.
6. Individual entrepreneurs are a dime a dozen, counterparties will not single out someone, which cannot be said about franchisors. They usually have established contacts with suppliers and have big discounts, so profitable terms will get to you too.
7. The franchisee shares responsibility with the franchisor. It is stress that can prevent a beginner from calmly and confidently approaching the matter. He does not feel alone in difficult business situations and therefore the franchise becomes more competitive.
8. Often the franchisor demarcates the territory so as not to create competition between his own franchisees. The scope of the expansion is prescribed in the contract.

When buying a franchise, the partner will help with specific issues: providing initial information about the market segment, advice on choosing premises and personnel, and marketing consultations.

As a result, the picture is rosy: a franchise is easy money. You get the opportunity to develop, immediately rising to the same level as the parent company. But in no case can one draw conclusions without learning about the shortcomings of the franchise.

Franchise Disadvantages

Franchising is not the dominant system in business, which means that it is far from ideal. The disadvantages are related to the fact that the franchisee with a business that seems to belong to him does not feel independent. And the payback of the franchise depends on many factors. You may encounter obstacles not only in developing a franchise, but also yourself as an entrepreneur.

The most banal problem of the franchisee is. The start itself - a lump sum - costs a lot. Especially if you wanted privileges, so you won’t be able to fit into franchising from scratch. Add to that a recurring royalty payment, which can be a fixed amount or a tangible percentage of profits. It turns out serious expenses, which are your responsibility to pay, even if you go broke.

Unfortunately, in Russia there is no legislation on franchising that would regulate its activities from and to, and franchisees usually suffer from this. You should take care of your own at the stage of signing the contract, asking for help from a specialist. Do not forget about the powerful legal support of the franchisor.

Another trouble that the franchisee faces is the limitation of independence on all fronts. has already developed a business development strategy and is working on it, so it will not work to get out of this framework. It is important for the franchisor that you maintain the brand image. These standards may relate to the quality of service or the choice of premises and can be very high - such that the chance of burnout becomes real. Even a sensible remark or an effective idea of ​​an entrepreneur can be rejected only because the franchise is a well-oiled mechanism that does not tolerate deviation from the standard.

The cons of a franchise are associated with risks that depend on the choice of the parent company. Franchising has become so popular that even yesterday's newcomers sell it. Sometimes it "shoots", but more often it leads to bankruptcy of both the franchisor and all his franchisees.

Even at the stage, your task is to study the interested company, make sure that it really has a successful experience, a recognizable brand and a good reputation. Moreover, the collapse of the parent company with unconvincing competence for franchising will lead to the closure of everyone who worked with it.

And, finally, another common problem: the franchisee may eventually find suppliers who are ready to work on favorable terms for him, but there is a requirement from the franchisor to purchase only from him or his suppliers. The rules of free competition do not work.

Drawing conclusions

Of course, the conclusion is different for everyone, and it depends on the specifics of the business, the entrepreneur's expectations, and the conditions of the franchisor. It is useful to study the future partner by numbers (if you have access to them) in order to find out the effectiveness of franchising. Remember that buying a franchise is an investment. So follow the same rules. What return will the money invested in the franchise bring? What is the payback period for a franchise? Will I work better with this experience? Approach with all responsibility to making a decision, then you will get a really profitable system that works for you.

Most Popular Franchises - 9 of the most popular and established franchises that you can join.

Franchising relatively recently came to the territory of Russia and Ukraine.

Some entrepreneurs are wary of this type of business, because sometimes the size of the initial investment can be impressive.

But you know, choosing most popular franchises you can quickly recoup your investment.

What is a franchise?

First of all, let's look at the concept of "franchise", as well as a few terms associated with it.

Franchise is an agreement that is concluded between the franchisor (owner trademark) and franchisees (those who want to start cooperation) regarding the release of products or the provision of services under this brand.

Simply put, this is the use of a trademark on a leasehold basis.

In this type of cooperation, both parties benefit:

• the franchisor expands the scope of its activities and makes a profit;
• the franchisee saves time on training and promotion of the business, receives clear instructions on how, and finally, in his hands is a promoted brand that will immediately have its customers.

When an agreement is concluded between the parties, then the concepts appear in it, the meanings of which you need to know:

• royalties are payments for the use of the brand and the assistance of the franchisor; can be presented as a percentage of the financial turnover, a percentage of the margin, a fixed payment;
• lump sum is a one-time payment for joining the franchise network.

Most Popular Food Service Franchises

No. 1. subway

This company is a leader in the field of fast food restaurants.

It was founded in 1965.

Subway restaurants can be found in 112 countries of the world, and in Russia there are more than 670 of them, of which the first one opened in 2004.

The popular Subway franchise offers healthy fast food.

Here you can find fresh vegetables, meat, rolls, salads, desserts and drinks.

The restaurant's feature is sandwiches, the filling of which you can choose yourself, as well as bread, which is baked every 4 hours.

If you want to become a member of this particular network, you must know the cost of the franchise provided:

No. 2. McDonald's

If you ask someone: “What are the most popular franchises you know?”, then everyone will definitely name McDonald’s.

This is a fast food classic that every inhabitant of the planet knows about.

In terms of the number of restaurants in the world, the company ranks second after Subway.

An assortment of popular franchises in different countries may differ, but still it is represented by sandwiches, hamburgers, french fries, various drinks and desserts.

If we talk about cooperation with McDonald’s in Russia and Ukraine, then everything is complicated here.

Only recently the company began to work on conditions in these countries.

In Russia, the Rosinter company operates under a franchise.

Becoming a McDonald's franchisee takes a lot of work.

First of all, you need to have an impressive amount of money, then go through a long and intensive course of study related to technological process and marketing strategy.

No. 3. chocolate girl

Continuing the topic of the most popular franchises, special attention should be paid to domestic companies.

And a striking example is the network of coffee houses "Shokoladnitsa".

Most of the coffee houses, namely 200 "Shokoladnits", are located in Moscow and the Moscow region, but they also successfully operate in the regions of the country, as well as in Ukraine, Kazakhstan and Azerbaijan.

There are 85 outlets operating as a franchise.

The coffee house offers delicious grain coffee, elite tea, other drinks and delicious desserts.

Also "Shokoladnitsy" have a unique and cozy design.

The company pays much attention to staff training.

It works for this Training Center where classes are conducted by qualified trainers and psychologists.

The most popular retail franchises

No. 4. ZARA

This is a company that designs and manufactures women's, men's and children's clothing and accessories.

The stores of this network are represented in 70 countries of the world and their number exceeds a thousand.

They have been franchising since 1988 to expand the market.

It is noteworthy that there is no lump-sum fee for joining the network, but there is the so-called "franchise cost", which is essentially the same thing.

It is also worth noting that the condition for is the purchase of the first batch for a certain amount.

And for a fee, you can become a monopolist in your city or region.

So, to join the popular ZARA franchise, you will need to spend the following amounts of money:

Attachment type	Sum
Lump sum	missing
Investments	40 000 $
Franchise cost for opening a stationary store	30 000 $
Franchise cost for opening an online store	8 000 - 10 000 $
Purchase price of the first batch for a stationary store	30 000 $
Purchase price of the first batch for an online store	10 000 $
Employee training and opening of a turnkey boutique	10 000 $
Monopoly on the city	90 000 $
Monopoly on the region	150 000 $
Royalty	missing

No. 5. IKEA

This largest company originally from Sweden for the production and sale of furniture and household goods.

In Russia, this network is represented independently, and in Ukraine there are no stores of its kind at all.

IKEA has been on the market since 1943, and naturally, for such a long service life, it has earned the trust of customers.

Most of the stores are represented in Europe, in Russia it operates as its own retail chain.

The company provides a franchise where it is not able to enter the market itself.

Becoming a franchisee of a company is quite difficult.

In addition to major cash investments, which are determined individually, from those wishing to join, you need to have at least 15 years of successful experience behind them.

No. 6. fix price

Among the most popular franchises in Russia can be safely attributed to a network of grocery stores and non-food items– Fix price.

The format of such trading is that a single fixed price is set for everything.

Here you can buy:

• foodstuffs;
• cosmetics;
• bijouterie;
• office;
• household products;
• household chemicals;
• clothes.

Now there are more than 2,000 stores in Russia.

And in order to join them, in addition to financial obligations, you must have at your disposal a room with an area of ​​250 sq. m.

It is also worth noting that the locality in which this popular franchise will be located must have a minimum of 25,000 people.

Most Popular Service Franchises

No. 7. Mail Boxes

This is an American company that is engaged in express delivery of correspondence and cargo.

To accomplish this, Mail Boxes, in turn, cooperates with 9 worldwide delivery services.

They can also print documents and promotional materials.

The network is represented in 70 countries, and on Russian market came out in 2010.

After opening its own branch, 94 franchise centers appeared.

In addition to finances, in order to become a franchisee, you must have sales experience.

Also, the future franchise participant must personally work in an open branch for the first year, and after confirmation, come to special training in Moscow.

No. 8. Genetic Test

The work of this company can be called a popular novelty on the market without any evidence.

GeneticTest is a unique technology that allows you to find out about a person's abilities by fingerprint.

The franchise began operating in 2012, and in 2013 it received the "Best Innovative Project" award.

Years of research have led to the creation of a software and hardware complex that determines through a fingerprint scanner what abilities a person has.

It helps in self-development and self-discovery.

The creators claim that the profit from one checked person is 1000 rubles, so you can recoup your investment in a popular franchise by serving 50 customers.

No. 9. INVITRO

This is an independent laboratory, which is the largest in the CIS.

She provides medical services in the form of more than 1000 types of surveys.

Since 2006, more than 300 franchise members have opened.

All classrooms are equipped with special equipment.

The collected analyzes are sent to Moscow for examinations.

Franchisees are required to select premises that will meet necessary requirements, as well as hire staff in the amount of 5 people.

Since this area is related to medicine, representatives of the main office check the franchisee several times a year.

To choose a franchise in the service industry, watch this video:

On this most popular franchises do not end.

This was just a short list.

But remember that even the most hyped franchise does not guarantee 100% success.

Much depends on the franchisee himself, on his business skills, ability to manage and adhere to all the rules.

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A huge number of start-up entrepreneurs in Moscow, St. Petersburg and other regions Russian Federation dreams of opening profitable business by franchise.

If we evaluate the most profitable franchising in 2016 in terms of profitability, then it should be said that the vast majority of organizations that are in the top of the best franchisors receive more profit from their franchisees than from their branches. Mainly trading companies.

The most profitable franchises in Russia

On the this moment The most profitable franchises in the Russian Federation are the following:

• Hookah club "Contrast";
• Coffee house "Coffe Space";
• Branded clothing store for children "Artel";
• Shoe boutique "Kroks";
• Zhenavi LLC.

Hookah club "Contrast" offers its franchisees very favorable terms of cooperation. The activity of the organization is fully certified.

The coffee house "Coffe Space" currently has tens of thousands regular customers who are attracted mainly by the original design solution.

The branded clothing store for children “Artel” has been in franchising for only the first year, but experts already call its franchise offer one of the most promising.

The Crocs shoe boutique is attractive to franchisees, first of all, by the complete absence of royalties. The amount of the lump-sum contribution is 1.5 million rubles.

Zhenavi LLC is a jewelry store. There is no lump-sum fee, as well as royalties. The number of branches is currently more than 300. Own outlets more than 20. Buyers are required to have a room with a total area of ​​at least 4 sq. m. m.. It should be located on the 1st or 2nd floor shopping complex. Also, buyers should have free financial resources to purchase necessary equipment.

You can find a large selection of profitable business offers in the catalog of our website.