Tulchinsky GL PR-firm technology and efficiency. Book: Tulchinsky Grigory Lvovich “PR in the field of culture and education

Tulchinsky Grigory Lvovich - Doctor of Philosophy, Professor of St. Petersburg State University culture and arts. Corresponding Member of the International Academy of Sciences high school, full member of the Academy of Humanities. Honored Worker of Science Russian Federation. Member of academic councils for the awarding of academic degrees of doctor (candidate) of philosophical sciences, doctor (candidate) of cultural studies.

Essence, goals and objectives of PR Ø PR is an activity to achieve harmony of interests of the company and its social environment based on truthful information. Ø The purpose of PR is to ensure communication of the company with its social environment: mass media, public organizations, parties, authorities, the population, partners, employees of the company itself. Ø The tasks of PR are the study of public opinion regarding the company and its actions; prevention of possible conflicts and misunderstandings with the public; organization of representative activities of the company (ensuring reception, both current and special), presentations; expansion of the company's influence in society.

FIRM SOCIAL ENVIRONMENT Ø MARKET ENVIRONMENT Ø AUTHORITIES Ø PUBLIC ORGANIZATIONS Ø MASS MEDIA Ø POPULATION Ø STAFF

Image of the company Image - symbolically expressed ideas about the originality and specificity (possibly - uniqueness) of the company and its activities, reputation, formed in public opinion. consumers; shareholders; bodies state power; MEDIA; public organizations. ; population; staff

Corporate culture and form styleØ information design Ø environmental design Ø design design Ø external staff body Ø organizational culture Ø corporate culture

Work and relations with the media Ø Ø Ø Ø Background information Press release Selection Response messages Interesting article Case story Author articles Review articles Problem articles Fact sheet Form QUESTION ANSWER Interview Biography Photos Statements The main thing is to achieve trust in a relationship!

Public events are events held by the company in order to form positive image organizing and attracting public attention to the company itself, its activities and products. Ø Ø Ø Presentations Conferences Holidays, competitions, festivals, ceremonies Tourism Exhibitions

Sponsorship, patronage, charity Ø Sponsorship: we are talking about mutually beneficial cooperation, in fact - about the implementation of a joint project or program. Ø Patronage - patronage, not only financial, but also organizational, provided on a stable and long-term basis. Ø Charity - a manifestation of philanthropy, without assuming any financial and other obligations on the part of those receiving support.

PR enablers Ø Ø Ø Photography Film and video materials Written materials Printed products Multimedia and Internet

Organization, management and efficiency PR Ø Ø Ø Ø Organization and management PR Logistics PR, office equipment Information Support PR PR research PR planning Creative technologies in PR PR effectiveness

PR specialist - identification of groups, organizations, authorities, persons whose support and mutual understanding the company needs or will need; - monitoring of mass media and public opinion; - development of programs for informing and interacting with the components and addressees of the company's social environment; - establishment, support and development necessary contacts, interconnections and relationships; - preparation and publication of the necessary information materials, articles, etc. for external and internal use; - a public information system using the media, professional publications, personal contacts with journalists and publishers; - organizing the preparation of photo-movie-video materials, films, multimedia; - preparation and holding of press conferences, exhibitions, demonstrations, ceremonial meetings, presentations, receptions; - preparation of speeches for the first persons of the company and personal ability to speak in public; - conduct surveys, content analysis of information materials and documents, take and give interviews, negotiate, collect the necessary information various methods; - work with complainants, identify and record claims, develop recommendations for their prevention, conflict prevention.

Social responsibility property liability to investors, shareholders and creditors for their property; to consumers and customers - responsibility for the quality of goods and services; to employees - responsibility for jobs, employment, labor protection; to the population - for the protection and restoration environment; before the state - for the observance of laws, including the payment of taxes;

Ethics modern business and PR Increases business efficiency by optimizing goals and increasing liquidity. Stabilizes markets, including financial markets, and therefore, as a result, contributes to the growth of demand, the growth of asset values. Reduces risks, and thus, again, contributes to the growth of assets; Reduces the operating costs of the company. Promotes the development best business solutions- not only short-term, but also long-term. Reduces the need for intervention through self-regulation and self-monitoring state regulation. Business ethics plays a leading, defining role in the dynamics of the real moral culture of society.

(b. 08/03/1947) - special. in philosophy culture, logic and methodology of science; Dr. Philosophy sciences, prof. Genus. in Leningrad. From 1963 he worked as a technician, engineer, designer, serviceman. Graduated from philosophy. Faculty of Leningrad State University (1975), Ph.D. in the Department of Logic (1978). Since 1974 he taught logic and philosophy. at the universities of Leningrad. From 1979 to present. temp. works at the Department of Management and Economics of St. Petersburg. state University of culture and arts. Honored Worker of Science of the Russian Federation (1995). Member of the Academy of Humanities. Sciences (1996). Organizer of the International Chair (UNESCO) in Philosophy. and ethics St. Petersburg. scientific Center of the Russian Academy of Sciences (since 1999). Dr. diss. - "Normative-value nature of comprehension of reality" (1988). In the circle of scientific T.'s interests include philosophy. culture and personality, logic, methodology. sciences, management technology in the sphere of culture, ross. and owls. spirit. experience. According to T., a person cannot live in a meaningless world - this deprives him of the justification for existence; it is comprehension that determines cognition, motivation, creativity. Main the form of comprehension is an idea as a synthesis of knowledge of reality (truth), value or goal (assessment) and a program for its implementation (norm). This synthesis might be reflected (in scientific forms of knowledge), but maybe. and syncretic (ordinary consciousness and experience). This view was developed in the concepts of "stereoscopic" semantics, "other-rationality" as a measure and content of freedom and responsibility. In the last years T. engaged in the metaphysics of morality, philosophy. act, especially the problem of imposture as the antithesis of vocation and holiness, and ch. source of insanity, irresponsibility, unreason.

Op.: The problem of understanding in philosophy.[In col.]. M., 1985 ;The problem of understanding reality. L., 1986 ;Intelligence,will,success. On the philosophy of action. L., 1990 ;name test,or Liberty and imposture. SPb., 1994 ;Imposture. The Phenomenology of Evil and the Metaphysics of Freedom. SPb., 1996 ;Word and body of postmodernism // VF. 1999. No. 10;Nikolai and Mikhail Bakhtin:consonances and counterpoints // Ibid. 2000. No. 7;Meaning and freedom. A new shift in the humanitarian paradigm. New York, 2000.

Tulchinsky Grigory Lvovich - Doctor of Philosophy, Professor of St. Petersburg State University of Culture and Arts. Corresponding member of the International Academy of Sciences of Higher Education, full member of the Academy of Humanities. Honored Worker of Science of the Russian Federation. Member of academic councils for awarding the academic degrees of doctor (candidate) of philosophical sciences, doctor (candidate) of cultural studies.

Researcher, expert, lecturer and publicist, specialist in the philosophy of culture and personality, logic and methodology of science, social management and communications, Russian and Soviet spiritual experience. Author of over 380 publications, including 27 books.

Grigory Lvovich was born on August 3, 1947 in Leningrad (St. Petersburg). Graduated from the Faculty of Philosophy of the Leningrad State University, postgraduate studies in the Department of Logic. Candidate's dissertation - "Logical-philosophical analysis of the semantics of formalized languages", doctoral dissertation - "Normative-value nature of comprehension of reality."

According to G. L. Tulchinsky, a person cannot live in a meaningless world - this deprives him of the justification for existence; it is comprehension that determines cognition, motivation, and creativity. The main form of comprehension is an idea as a synthesis of knowledge of reality (truth), value or goal (assessment) and a program for its implementation (norm). This synthesis can be reflected (in scientific forms of knowledge), but it can also be syncretic (everyday consciousness and experience). This view was developed in the concepts of "stereometric" semantics, "other-rationality" as a measure and content of freedom and responsibility.

Books (10)

Corporate social investment and social partnership

Corporate social investment and social partnership: technologies and performance evaluation: a textbook.

For the first time, the textbook systematically comprehends the domestic experience in the development of social investments and social partnership, assessing their effectiveness, including using author's developments obtained on the basis of participation in the development and implementation of a number of federal and regional projects and programs; activities of organizations that ensure the development of social investment and social partnership; participation in the expert group of the Ministry of Regional Development on single-industry towns. Some of these developments are priority, they received a copyright certificate.

Culture of business and political argumentation

Tutorial dedicated to the culture of business and political argumentation - activities related to the justification, criticism, refutation of specific statements, provisions or opinions.

In addition to the provisions of the torii of effective argumentation, it contains practical advice, analysis of practical examples, tasks for control and self-examination. Designed for students of courses on argumentation, logic, critical thinking, rhetoric and public relations, as well as all those interested in the theory and art of argumentation.

PR firms: technology and efficiency

The book contains a systematic review of PR firms (organizations, institutions) - goals, technology of this activity, the possibility of analyzing its effectiveness. It can be used both for independent acquaintance with PR, and for teaching relevant courses and topics related to management and entrepreneurship. Designed for students, teachers, professionals and anyone interested in PR.

Business in Russia. The problem of social recognition and respect

The attitude towards business in Russia is paradoxical. On the one hand, its role and importance for the development of the economy and society as a whole are obvious, on the other hand, honest business is perceived as nonsense. This book reveals the reasons for this situation and suggests possible steps to change the situation.

The book consists of three parts. The first deals with the problems of the status and development of domestic business. The second is devoted to identifying the reasons for its negative perception. In the third part, specific examples reveal the possibilities of forming the social responsibility of business, the development of social business communications.

The book is addressed to entrepreneurs, managers, PR specialists, as well as to all those who are interested in the fate of business activity in Russia.

Brand Integrated Management

Brand-integrated management. Each employee is responsible for the brand.

Integration of all business processes based on a carefully thought-out brand - required condition effective management company. The book for the first time deals with the problems of forming a full-fledged brand, as well as the image and reputation of the company in the context of personnel management.

Creation and positioning of the brand and internal PR, corporate culture as a brand resource, company philosophy and management methods are analyzed by the authors on numerous examples from the practice of domestic business.

Stories for life. Experience of personal systematization

"Life stories" - real life stories that are told in different situations when people share their life experiences. They are told when meeting and at a feast, when courting and as a warning to children. They have increased confidence, are entertaining and unusual, they record and broadcast a unique personal experience.