Speed ​​dating how to organize. Speed ​​Dating as a Speed ​​Dating Business

Now no one can be amazed by such firms as marriage agencies. They work - people get married, and therefore their number is growing by leaps and bounds. But there is no limit to progress even in such a delicate matter as the relationship of two people. In Western countries, a new technique is now quite popular - speed dating (from the English “speed-dating”). In short: single men and women gather in equal numbers and are invited to spend time in some institution. Getting to know each other is fast paced.



The girls sit at the table on one side, and the guys take turns moving from one young lady to another until everyone gets to know each other in person. Everyone always starts with an acquaintance, the conversation itself is short-lived - these are the rules of the event. Then each participant leaves his preferences on the sheets, without a signature. If matches are found during the check, then personal contacts are sent to people who like each other.

During the evening, several couples turn out this way, it is faster and more exciting than when contacting an ordinary marriage agency. But the very essence of the concept of speed-dating is not aimed at solving the problem of loneliness, but at creating a platform for a lonely person. A place and people who also want to meet are provided. Then everyone has to do everything on their own. As they say - forge your own happiness. Therefore, the target group of speed-dating is different from the clientele of a marriage agency.

So it cannot be said that marriage agencies and speed dating firms are particularly competitive with each other. And even in big cities this movement is not very widespread, so there are not many direct competitors either. Starting such a popular and still developing business is quite a profitable undertaking. Target group After all, customers are also different, both in age, and in religion and other characteristics, the main thing is to competently approach all this. There is also an opportunity to realize unusual fantasies and thereby attract people.

The very essence of speed dating is designed for young people, so after meeting directly, you can organize shows or entertainment events, such as parties and dances. At the very beginning, speed-dating was considered an event exclusively for single people who want to find their soul mate. Based on the name, everything goes quickly - they get to know each other, communicate a little, and then disperse.

Now it is a favorite pastime for those who love communication in general or new sensations and adventures. So you can customize the work for each client and his preferences, speed-dating in this regard is quite a flexible business option. This is where a creative person can turn around, as well as a sociable person with a broad outlook, who knows the needs of modern youth and their interests.

In addition to young people, initially speed-dating arose for the needs of such people who have money, but do not have time for their personal lives. They need speed dating - this is a romantic and even sometimes erotic game that adds variety to a person's life. But with the development of this business, the public began to vary, and now it is a diverse segment of the population with different needs and expectations. You just need to choose your niche, the most suitable for you and your business.

It is rather difficult to define this business, but there is an article (OKPD 2) 93.29 “Other entertainment and recreation services”. The OKVED code is determined later. What are the registration options? For example, an individual entrepreneur or LLC (limited liability company), but this requires a legal entity.

The difference is that individual entrepreneur and LLCs have access to a reduced tax system. This is 6% of revenue or 15% of operating income. And here is the registration legal entity it is much more difficult to register just an individual entrepreneur. And it's better to just be individual, because this business is not designed for any problems with their own property.

There is no need for indoors, because speed dates are held in cafes, bars or various restaurants. It is profitable - there are no monthly rent costs. True, some speed-dating agencies set up their own offices to meet with clients. This makes sense, because in addition to speed dating, you can take into account the wishes of customers who are interested in the services of a marriage agency, that is, so to speak, combine two directions in one. In general, you can start a small office, if necessary. Big does not make sense - there will be only one or two employees.

The key to success is always advertising. Thematic resources, social networks are the favorite platforms of young people. You can also create your own website. What to write about? schedule, information, bright photos, Contact Information. Don't forget about promoting a group or website - usually you can just buy it as a service in some in social networks or order a specialist. Today's youth rarely watches TV and reads paper newspapers, so such means mass media unprofitable.

The first task and stumbling block is the choice of premises for the event. It is quite difficult to find a restaurant that is interested in constantly giving away an entire hall for a themed event where ordinary visitors cannot enter. Employees of the institution should work as usual, i.e. be in the room with the organizers and serve speed-dating participants. But the format of speed dating is such that everyone is talking, not eating and drinking, so one drink is usually enough, which is included in the ticket price at the event. But you can find bars, cafes and restaurants that agree to long-term cooperation and regular parties - this will greatly facilitate your scheduling and planning events.

Speed-dating is usually two hours of the process of getting to know and evaluating others, and there may also be a party at the end, so you usually need to count on the evening. Most clients prefer to take on new adventures on the weekends, which is worth paying attention to. Although there are firms that hold parties every day and in different time. Do not forget that the institution should be suitable for the age group of visitors, as well as the contingent. An unpopular establishment is not interesting to anyone, and can alienate customers. In general, there is a wonderful way: to find out the opinion of visitors about the service and the institution itself after the event. Based on such reviews (mostly positive or negative), you can get an idea of ​​​​whether speed dating should continue here.

If we talk about rental prices, it all depends on the level of the institution and the size of the hall. We do not forget that there are 20 guests, and maybe more, so we are considering spacious rooms. The degree of noise in general is a factor that must be taken into account when choosing a cafe or restaurant. Lounge bars are best - they always have a kind of laid-back atmosphere suitable for speed dates. Clients themselves must understand - they came to talk and relax, and not to hire. But if after meeting you want to arrange a show or a party, then it is better to choose a club. For the price, a small room in a not super popular club will cost three thousand rubles per hour, but a larger hall that can accommodate a lot of people is already 5-10 thousand.

Which employees are needed? If the entrepreneur himself is going to engage in speed dating, then one or two assistants in this matter are enough for him. All administrative and other organizational issues are resolved, in fact, by one person. Assistants can be put on the phone to communicate with clients and given the task of promoting a group on a social network or a site in search engines so that it is in the first lines.

Such a business is convenient for a group of friends - together they can easily cope with all tasks, because the main thing is the ability to communicate and creativity. As for accounting and tax reporting, then the payments are small, since often there is no premises and its rent, security, utility bills and other things. You can entrust all paperwork outsourcing companies that just do this kind of thing for entrepreneurs. Payment to employees is usually piecework - after all, the number of customers who pay money to the company directly depends on them.

There is a kind of speed-dating, where a special guest is invited, who leads some kind of thematic event. It's interesting and exciting, but more like a fun event than a speed date. And then the price of the ticket goes up. Therefore, you need to understand that this kind of entertainment is more interesting for such young people who like to have fun in an original and interesting way, but are not particularly interested in a serious search for relationships and a soulmate.

Other costs are negligible: for example, printing of promotional materials and special sympathy sheets. It does not hurt to take care of the transfer of invitations to participants - this is done in order to receive part of the money (or the entire amount) as a pledge. This should be done in any case, because guests should be equally divided between both sexes, and some unscrupulous or simply frivolous people can sign up for a speed date and not show up. Another feature is a meeting with the client before the event itself for a short consultation. This helps to understand the intentions and desires of a person, his preferences. There is also a small chance to weed out conflicted or mentally unstable individuals who can ruin the event. If you are making an advanced site, you can add the function of passing the questionnaire via the Internet. However, it must be said that not all firms are engaged in customer surveys and their testing.

At the party itself, the organizer himself acts as an assistant and guide for guests, they turn to him with questions and wishes. A very important point to consider - general mood and the atmosphere, because it is these factors that allow people to behave at ease and like each other. Therefore, it is the task of the organizer to create comfortable conditions for meetings, to be sociable and attentive to everyone. Not every person can prove himself in this way, so it is better to entrust this work to a professional presenter or just a more sociable and sociable assistant who can influence the mood of people with his positive attitude. The presenter also monitors the technical aspects of the event, for example, the time - we remember that quite a bit of time is allotted for each person.

You need to understand exactly who will go on speed dates. Above, we said that this way of dating is preferable for people with average incomes, who simply do not have time to arrange their personal lives in the usual format - walking around cafes or even just on the street. The bulk of the clientele are wealthy people, without moral or physical defects. Therefore, the success of parties, in principle, is quite simple to explain. According to the statistics of speed-dating events, during the evening at least one of the couples met is formed in the future.

In just two hours! No marriage agency can boast of such statistics. Moreover, some dating agencies use speed dating services to get clients to attend such an event as an alternative or simply in addition to the traditional search for a partner. Which once again speaks about the effectiveness of this method of dating, and as a result, business.

But also for those who are not very interested in a relationship in principle or just in a long serious relationship (for example, young people), this is a new and exciting way to make friends and chat. A rather rare occurrence is speed-dating for those over 35 years old, but the minimum threshold is 20 years old. There is an opinion that a man should be older, so at such parties you can usually meet men 3-4 years older than the beautiful half of humanity.

With thematic events, the opportunity to select people according to their interests increases markedly. After all, in principle, you need to make a lot of efforts to find people who are similar in hobbies and spirit. Comfortable and relaxed communication directly depends on this, even if no one liked you romantically. Also, the cost of the ticket already involves some sorting of people according to social status.

The smallest price is 500 rubles, but no one usually expects a strong organization or theme and invited guests here. This rather an event for curious people who want to have fun easily. On average, the ticket price for a well-organized event is one and a half thousand rubles, but if there is some famous person in the program as a host or just a guest, the cost can increase significantly.

Speed-dating as a way of searching is evolving, and now you can find such events where they are looking for business partners, professional activity, just like-minded people in profile. Investors or people with business proposals can be invited to such parties. Such events are successful, but require a more serious approach from the organizer and, preferably, hiring employees who understand such topics.

Here we are talking about marketers, business consultants, as well as psychologists. It makes sense to arrange a full-fledged presentation as bonus program, but still the concept of speed dating is an independent search and communication of interests. The price of a ticket for such parties is not much different from the usual one. but this direction speed dating can be quite interesting and beneficial for the entrepreneur himself if he wants to continue to develop as a businessman.

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Modern services for finding a soul mate come to more and more interesting and exciting ideas. People are no longer interested in meeting under normal conditions and in the same environment. One way to "ignite" a relationship is speed dating (or speed dating).

Speed ​​dating - what is it and who is it for?

This type of dating came to us from the USA and Europe. It is suitable for those people who do not have enough time to look for a couple, as well as for those who want to try something new.

For this event, a group of 10-20 couples is recruited. It is important that all participants in the speed-dating party are from approximately the same age group. Therefore, they are also formed by age. A pleasant atmosphere is organized in a cafe or restaurant, real comfort is created. The room contains a number of small tables corresponding to the number of couples. A man and a woman sit at each table. They are given a certain time for communication (5-7 minutes). During this time, the couple is talking, they are looking at each other, and also determine for themselves whether this person is cute to them, and whether they want to see each other again.

Then the couples change, and communication begins with another participant. So, in an hour and a half you will get to know at least 10 new people.

After communication, you should make notes about each interlocutor. You will be given a list with all the participants, in front of which, after the conversation, you put either “+” (want to continue communication), or “-” (do not want further meetings). Then the organizers compare your answers, and if the positive ratings match with the partner, then you exchange contacts with him and continue further communication.

The main advantage of speed dating is that you save your time and quickly expand your social circle. This is very important for business and busy people.

Pros and cons of speed dating

Advantages

• You spend a minimum of time looking for your soulmate.
• The first meeting takes place live, so there will definitely not be any frustrations about appearance (unlike social networks).
• The ease of the atmosphere and communication make the pastime enjoyable.
• Do not feel guilty and uncomfortable because the interlocutor did not impress you. After all, he will like someone else!
• Good and pleasant leisure for a single person.
• It's unusual. New emotions, pleasant acquaintances and vivid impressions are guaranteed.

Flaws

• lack of romance. After all, only 5-7 minutes are allocated for each date. Not enough to sit and silently stare at each other, isn't it?
• This evening may seem tiring, because in a couple of hours you will have to chat with a dozen people.
• You may not be able to make a first impression in a 5-minute date.
• Such meetings are not always attended by educated people. Be prepared for the fact that you may receive unpleasant offers.
• Speed ​​dating does not guarantee that you will find your love here.

Now I will write, rather, a nostalgic essay on the times from 13-15 years, but I will try to arrange it in a readable form :)

In 1914, I twice went to the Geek Speed ​​Dating event, organized by the St. Petersburg IT bar KL10CH (the institution moved to Moscow at the end of 2015, if I’m not mistaken), which was then still owned by Aida Fazylova and Tatyana Shvetsova.

The essence of the event fully corresponded to the essence of classic speed dating - that is, they preliminarily collect participants' profiles with photographs and some kind of welcome description, then, during the evening, on the date of the event, several "circles" are held in turn, each of which involves about 8 -10 random pairs, each participant has his own number. The couples sit down at the tables one by one, and on a signal, each participant in a free form gets acquainted with his current interlocutor, after 5 minutes the men clockwise change to the next table, the action is repeated until the circle is completed. At the end, the participants gave the organizers pieces of paper with the number of their favorite interlocutors, and then found out their matches.

The difference between the events in the Key and the classic speed dating was that people were not random, but united by an interest in the IT industry and science, or an interest in IT people and, strictly speaking, geeks - there was already something in common among the participants a priori, in addition, it was free to come. Judging by the photo reports, some of the people came on dates again, simply because it’s fun, and quite naturally - I personally remember that the regulars of the place came with me to the date night twice (they recognize themselves, I won’t deanonymize), for example, a guy, a Toronto-educated, The Big Bang Theory-esque Steward-like, red-haired and charming recruiter; Well, the mistress of the Key also participated. In general, there were funny times, I met colleagues and friends, like-minded people and just interesting characters in this bar.

What can I say about the effectiveness of speed dating? Considering that in my case, some of the participants already knew each other and had some common interests, it’s hard for me to draw conclusions about a classic event that people come to for the first time just from the street. But from the experience of the Key, I can say that this is an appropriate declaration that you are free, do not mind meeting and interested in those who are already in your circle of friends, but, perhaps, were embarrassed to call on a date. It's just that people honestly said, "I'm looking for a mate." I don't know if couples/families have appeared after such speed dating, probably yes; I personally matched up with a beautiful girl that I knew before, and the event just pushed the two of us to the idea that we could get along well and meet outside the bar, and the fact that she chose me was very flattering to me :)

If we compare speed dating with, say, Tinder, then I think speed dating has its own important advantage - here I will explain that being able to see a person once is undoubtedly more valuable than being able to scroll through a few dozen photos on the screen - so on speed dates, you meet several new people live in one evening and have equal chances with others to tell about yourself, observe the interlocutors, evaluate their gestures, voice, facial expressions and much more, which, with all the huge choice online, is not available until make an appointment. That is, you save time and get several candidates for subsequent dates at once. At the same time, of course, you will not be able to influence who ends up on the date night in any way - this is all within the competence of the organizers and, as a rule, they simply provide an equal number of girls and men, and they will no longer take care of your taste can.

How to make money on lonely people and, at the same time, help them find their soul mate? It's very simple - speed dating. This scheme of earning and helping single people was invented by the American Jacob Deveaux in 1998. Since then, speed dating has spread widely around the world and brought together more than one couple of people who could not find their soul mate for years.

Restaurant + 10 girls + 10 men + host = speed date. The essence of such events is as follows. The organizer invites 10 men and 10 women of approximately the same age to a cozy cafe or restaurant (for example, girls 20-30, men 25-35). Age groups can be formed completely different, the main thing is that the average age difference is approximately 5-7 years.

Previously, all participants are interviewed with the organizer to identify the type. This is necessary in order to protect all those present from people with an unbalanced psyche, maniacs, etc. The organizer asks a series of questions that determine the person's personality type. For example, the organizer can conduct a Leonhard test. Very good test, in which the test subject will have to answer 88 questions and the test will accurately determine all the components of a person’s type (hyperthymic type, excitable, emotive, pedantic, anxious, unbalanced, and some others.). Conducting the test is one of the most important stages in the selection of participants. The test can be carried out both in the office and online, so as not to waste a person's time.

After testing all participants, the organizer selects 20 people, who then sends an invitation to participate in speed dating with the specified date, time and place of the event. The dress code of participants must be either formal or weekend. You can not come in home or sports.

When all the invitees have gathered at the specified time in the restaurant, which the organizers rented for the evening, the host seats everyone at separate tables for the girl and gives them badges with numbers from 1 to 10. Men are also given similar badges. Pleasant music plays in the restaurant, the lights are subdued, and there is a bottle of champagne on each table. And then the cultural program begins.

The facilitator introduces himself and retells the rules. The rules are: Each man sits next to the woman and they have 5 minutes to get to know each other as much as possible. Scientists have proven that the first impression of a person occurs after 30 seconds of visual and verbal contact, and in 3 minutes a general impression is formed. So 5 minutes will be enough. After the participants have talked with their ladies for 5 minutes, each man moves to the next (clockwise) table. And the conversation starts again. And so on until every man talks to every woman. During transfers, waiters have 1 minute to change champagne glasses.

When all the participants have communicated with each other, the host gives each participant a questionnaire. There are only 4 columns in the questionnaires: the name of the contestant / ty, number, column "Only friendship", column "Interested", column "Not interested". At the top of the questionnaire is a field for filling in the number and name of the owner of the questionnaire. Men and women only have to tick 1 box in 1 of the 3 boxes. Only friendship means you are interested, but not in terms of relationships, only communication and friendship suits you. Interested - I want to get to know each other better, maybe start a relationship. Not interested - the graph speaks for itself.

After all participants have passed the completed questionnaires, they can be free. Then the organizers check all the questionnaires and if they find a match, they send the participants their sympathy numbers, that is, contacts are exchanged through the organizers. For example, girl number 3 showed sympathy for men numbered 1, 8, 10, and man number 8 showed sympathy for girls number 2, 3, 5. So, girl number 3 and man number 8 coincided with their mail or a message with the number of the chosen one will be sent to the phone. If there are incidents in the form of more than one coincidence, then it's okay. Contacts are still sent. But the participant cannot write that they liked all the girls, providing himself with 100% confidence that he will be sent the number of one of the participants.

It is also possible to announce the results of the evening right on the spot. For example, if you rented a nightclub, then the participants can stay and continue the evening. Couples will be able to get to know each other better, have a drink, dance.

This is the whole point of speed dating. According to statistics, 1 pair out of 10 possible 100% adds up.

Calculations, budget, payback.

We will assume that we rent a restaurant and produce advertising via the Internet. Renting a restaurant or cafe for an evening without snacks and food, but with only 10 bottles of champagne, will cost up to about 2,000 rubles. But if you search well, you can meet a smaller amount. Advertising. For advertising, you can create a Vkontakte community and promote it. Good, effective advertising on a social network will cost about 2,000 rubles (on several public pages at once, + asking for reposts). Also place advertising text on several free bulletin boards with a request to join the Vkontakte group and read more there. You will spend very little on printing the final questionnaires. You can print in any print service for mere pennies, so we will not count in the total price. Moreover, if you have a printer at home, then print at home.

As a result, you need about 4-5 thousand rubles to organize one evening.

Next, install pricing policy. For example, pre-ordering a ticket for a week will cost about 500 rubles. Ordering a ticket 2 days before the evening - 700 rubles. But if you have a catastrophic lack of participants and everything is on the verge of failure, then you can sell tickets for 300 rubles. Suppose that all tickets are purchased for 500 rubles. and the evening will definitely take place. In this scenario, the profit will be 500 * 20 = 10,000 rubles. Net profit 10000-5000 \u003d 5000 rubles. Agree, 5000 rubles for 1 evening is quite good. You can come up with all sorts of new chips that will significantly increase the ticket price and your profit.

Came from the USA where this idea became profitable investment time and money, bringing entrepreneurs a decent income.

"Speed-dating", as such a dating organization sounds in English, implies a meeting of single men and women who are invited to some institution. The peculiarity of the organization of speed dating is in their fundamental difference from what marriage agencies offer, and a completely different clientele shows interest in them. Dating takes place in a fast mode, through short dialogues with each other, and this is much more fun and practical.

Solving the problem of loneliness using a similar concept is a good suggestion for a modern city dweller. Speed ​​dating evenings are steadily gaining popularity, and the target audience of such events is very wide both in terms of age, social status and other characteristics.

Undoubtedly niche has great potential- people who want to meet will never decrease. Nevertheless, dating business - is it profitable or not, what is the profitability, investment and payback? An introductory overview of the possibilities of starting a turnkey speed dating business will help those who want to start their own business from scratch.

How do speed dating work?

An equal number of participants must be invited. Each guest must talk at the table with a representative of the opposite sex in order to talk about themselves and learn about the interlocutor during a 5-minute conversation. Usually, girls sit at the tables, and men sit down at each of them alternately at the signal of the leader. “Transplantation” is done until all participants manage to talk in person.

To make it easier to remember each other, for each guest you need to make badges with numbers. People are invited to enter their impressions from the first acquaintance with each of the visitors in a special “list of sympathies”. It makes notes, the main of which are formulated as follows: liked or not / interesting as a friend / business partner and more, here the organizer can show imagination.

The finale of the event is the “moment of truth”, when, according to the results of studying the lists, the host finds matches of mutual interest, informing the participants about this after the party on e-mail or in sms. The host can announce the results of the evening and directly on the spot. Undoubtedly, those who wish can exchange contacts on their own, however, the problem of refusal is removed, because the rules of the event do not imply this.

Target audience of the event

Speed-dating was originally aimed at middle-class people, they do not meet on the street and do not go to places of entertainment so often. As a result, they are comfortable with the speed dating format, which is not devoid of a romantic component and even erotic overtones. For the most part, these are attractive people, however, they have little time to arrange their personal lives. This fact explains the high percentage of successful acquaintances - as a result of each meeting, according to statistics, at least one pair is formed.

The minimum age of those who are interested in such acquaintances is 20 years old. The bulk of men should be somewhat older than women, on average by 3-4 years, and the average age difference is about 5-7 years.

In general, speed-dating attracts a rather diverse audience, it is only important to find and develop the concept of your business, finding opportunities to give customers something that competitors do not yet have. There is a lot of scope for opportunities and extraordinary solutions in this enterprise. Speed ​​dating business is ideal for creative entrepreneurs who know what can interest contemporaries.

Where to begin?

Species classifier economic activity classifies this business as OKVED code 90: "Activities creative, in the field of art and organization of entertainment." You can register an individual entrepreneur, and if necessary, register a legal entity, it is preferable to create an LLC. This is explained by the fact that an individual entrepreneur and a limited liability company can operate under a simplified taxation system, limited to deductions of no more than 6% of income or 15% of operating profit. But this business does not involve being liable with property, therefore registration as an individual is sufficient.

What do you need for events?

For rent, you need to take a spacious room in a cafe, restaurant or establishment located in a cozy but accessible place. It should not be too noisy here, the atmosphere of mini-dates should be calm and relaxing.

Rental time is 2 - 3 hours, if it is not supposed to continue after the end of dating. The advantage of the organization is that there is no need for significant costs, both for rent and for full meals for guests and the purchase of any expensive consumables.

An important success factor is the promotion of events. It is necessary to create a website with information about the organization, the schedule of evenings, conditions for participation and prices. It is possible to bypass competitors in the region by optimizing the site in order to bring it to the first page of search engines for the necessary queries. These are not mandatory, but desirable investments.

Promotion in social networks has long been in trend. In addition, some popular dating communities, such as VKontakte, offer advertising posts, and this will be an effective way to announce your undertaking.

Requires a small staff to operate initial stage an entrepreneur can take on the main tasks by hiring only one or two assistants. Their task is to communicate with customers by phone or on the Internet, because they will probably have a lot of questions. Business does not entail complex accounting calculations, voluminous tax reporting, payment of utility bills and security. Employees are offered to work not for a salary, but for a percentage of income, thereby motivating them to attract more visitors.

The leader is also responsible. His duties are to show attention to the guests, create the appropriate mood, here no one should feel embarrassed, because many came for the first time. It is necessary to help guests, as their attitude increases the chances of pairing, and the higher the percentage of those, the more good reviews the organization will receive.

Budget and payback calculations

The entrance ticket costs 1,000 rubles - this is the average price in Moscow and St. Petersburg, in the regions it is a little cheaper. In pre-sale, you can attract a price of about 700 rubles. It is quite realistic to recruit at least 10 men and the same number of women, then 20 thousand rubles will remain at the box office of the event. By doubling the number of people who came, you can collect 40 thousand and so on.

Costs:

• Hall rental;
• meeting advertisement;
• leader's work;
• coffee, tea, soft drinks or champagne;
• badges, paper, pens.

After paying the entrance fee, guests should be comfortable without having to pay for anything else. Usually, everything is limited to providing each participant with a free drink.

The rental price is determined by the level of the institution and its area. A good minimum for speed dates is 20 people, so it's a good idea to look for roomy venues. If the participation of a small number of people is expected, it may take from 2 thousand rubles to pay rent in a medium-sized club or restaurant for each hour of rent. To meet with on a large scale you need to count on 5-10 thousand rubles / hour.

As a result, investments in the organization of one evening will cost an average of 5 to 50 thousand rubles depending on its scale. Excluding expenses, as a result of attracting 20 participants, at least 10 thousand rubles or more will remain on hand net profit. For a daily income, this is quite worthy even for a big city. Income will grow due to the introduction of our own unique developments into the business, which will make events more diverse and attractive to a large audience.