home » Trading » The Kari chain began selling shoes on credit. The activities of "Kari" LLC for the promotion of goods using marketing communications Kari information about the company

The Kari chain began selling shoes on credit. The activities of "Kari" LLC for the promotion of goods using marketing communications Kari information about the company

Kari's website clarifies that its buyers can get a six-month installment plan, with registration taking only five minutes. It is proposed to issue a loan for any product, it will be possible to repay it without commission. For registration you need a passport, mobile phone and a Kari Club plastic card. It will be possible to make payments in Euroset, Beeline and MTS stores.

How much was invested in Kari Finance and how its work could affect the sales of the network, he did not say.

Sales support

The same project was launched in 2007 by another network, Obuv Rossii: it started working on it in partnership with Russian Standard, later OTP Bank, Home Credit and Leto Bank (part of the VTB group) joined. In the crisis year of 2009, when the volume of the shoe market decreased by 25-30% in volume terms, Anton Titov, general director of Obuv Rossii, told Vedomosti newspaper, the installment service helped the chain to contain the drop in revenue - it fell only by 18%.

Now the market is also experiencing stagnation: the sales growth rate for January-October compared to the same period in 2013 slowed down to 6.1% in ruble terms, and in currency terms it decreased by 6.6%, says Daria Yadernaya, managing director of Esper Group.

Now Obuv Rossii has several MFIs: Obuv Rossii LLC, Obuvrus LLC, Limon MFO LLC and MFO LLC are registered in the state register.

The representative of "Obuv Rossii" Natalya Pauli told RBC that at the beginning of 2014 the share of installment sales in the network reached about 50%. The average installment check is higher, she notes: before the start of the new season - by 40-45%. For example, in October-November 2014 average check within the framework of ordinary purchases through the network was 5.5 thousand rubles, in installments - 8 thousand rubles. The percentage of defaults (they are considered payment delays of more than three months) is only 1.2%, the manager says: “We have developed our own scoring program, we are constantly improving it.” According to network statistics, more than 70% of buyers used the installment service more than once.

“Microfinance organizations work with a risky segment, and their delays can reach 30%,” Alexei Volkov, deputy director general of the National Bureau of Credit Histories (NBKI), does not believe.

Now, according to Pauli, there is a program in which no fees are charged on loans. At the same time, substitutes can get microcredit without even making a purchase - it's just another service, Pauli added. “It is more comfortable for the buyer to deal directly with the store, and not with the bank,” she says, the seller draws up a loan within 10-15 minutes.

Buyers choose MFOs, not banks, simply because the former issue loans more easily, approve them faster, their requirements for borrowers are much softer, explains Andrey Paranich, director of SRO NP Association of Microfinance Organizations MiR. True, since the end of last year, the Central Bank began to tighten the screws for banks regarding express loans in stores. Since then, retailer approval rates have dropped from 50-60% to less than 40%. This meant a drop in sales for chains, adds Leonid Kornilov, COO of MFI Viva Dengi. According to him, banks were forced to withdraw about 250 billion rubles. per year from the microcredit market, and retailers are somehow trying to fill this gap.

Ksenia Shamakina contributed to the preparation of the article

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What qualities should a cash register employee have?

A cashier is a fairly massive vacancy, and such large chains how “Kari” is constantly recruiting cashiers, so the review of “Kari” as an employer will be very relevant for job seekers.

The cashier is the “face” of the store. It is he who leaves the last impression of customer service.

The cashier is the person who completes the service in the store. In order to occupy this position, a person is required to be sociable, active, not conflict. You also need to quickly learn new training material.

How to get a job as a cashier at Kari?

Cashier in the store "Kari".

Experience in sales will be an advantage when applying for a job, no special education is required here. Such work can be found through sites where employers leave information about vacancies, or go to any store in your city and consult with the store director about the availability of vacancies.

From scratch to this vacancy it is very easy to get in: if you are over 18 years old, you are active, sociable, hardworking and easily learn new things, then you can come for an internship (3 days). During your internship, you will first be introduced to trading floor, explain the principles of arranging shoes and boxes, accessories and other things. Then they will show how to work with the cash register, they will give a special script-dialogue that you will have to pronounce to each buyer (this is bugged).

If in 3 days you have shown yourself as an active and interested in work person, then you can count on employment.

Responsibilities of a cashier

Let's look at the main work points and responsibilities of a cashier during the day:

The working day begins with the opening of the cash desk and the preparation of the workplace (dust, garbage).
The checkout area should always be in order (shoe creams, dryers, shovels, etc. related products should be neatly folded).
When punching a check to the buyer, be sure to pronounce all the offers and promotions of the store, trying to send him for new purchases.
When punching shoes, be sure to check if the sizes and the pair as a whole match (anything happens).
You need to work quickly and efficiently, without creating conflict situations. 2 times a day it is checked how you pronounce the dialogue with the client (there is a microphone). The premium depends on it.
Do not create large queues (everyone writes cameras and for this there are fines and reprimands from the management).

Conflict situations and how to respond to them

Sometimes, due to the large influx of customers, the cashier can make a mistake.

Conflict situations at the checkout are a “necessary evil” that every cashier has to face. It is important to learn how to act correctly in this situation. With conflicting clients, you need to behave politely and calmly.

There was a case when I accidentally punched a ring for 400 rubles into a customer's check. I waited all day for her to return. The woman came. She started yelling at me that I was a scammer, turning to other customers with a request to check their receipts (after all, I am a swindler and I can break through anything they want). In such a situation, you need to behave extremely calmly, politely apologize. After all, this can happen to anyone. This is not fatal, but people are different: there are those who understand, and there are those like this woman. As a result, she simply returned the goods and returned the money.

How much does a sales clerk make in Kari?

A cashier's salary is made up of salary and bonuses. A stable salary in Kari in 2017 (in my city, at least) - 19,800 rubles. But the bonus depends on the bonus fund, the control evaluation of the store and your active work.

For the first month of work, I received 20,000 rubles. The maximum received 32,000 rubles. But the average salary and bonus is 22,000 rubles per hand. Wage all white, full social package. Salary, as I said, 19800 rubles. The premium is accrued from the bonus fund that the store has earned. At the end of the month, a control evaluation of the store's work is carried out (in %). The percentage of the bonus fund that is distributed among employees depends on how much the store is put in order.

Is it worth going to work at Kari?

Working as a cashier in Kari is difficult, but interesting!

Let's summarize and highlight the pros and cons of this profession.

Benefits of working at the checkout

White salary
Official employment
Gaining experience in trading
Schedule (2/2)

Cons of working for a company

I'll tell you about the cons, based on my own experience:

They may forget to fire you and you will have to wait a long time for work, they may forget to issue you, because. your work paper may be lying around among unnecessary papers in a drawer. They may even lose their jobs. Another obvious feature - I don’t know whether to attribute it to pluses or minuses (for each individual) - is working with people. But you get a lot of experience of interaction and behavior in various situations.

Career inside Kari

The possibility of career growth can also be a definite plus, but you need to understand that everything here depends on you. If the director sees that you think and work better than the current administrator, that you can make decisions quickly, then you can count on this position. Regarding the growth to the director of the store - it is also possible. It is not uncommon for a director to start his career as a store clerk.

All in your hands. If you decide to go into sales and feel that it is yours, then you definitely need to try yourself in this profession. Always remember - everything is real, the main thing is your desire and perseverance!

General characteristics of the activities of the company LLC "Kari"

The object of study of the graduation project is one of the branches of the international network of "Kari" LLC. Located at the address Omsk, Mira Ave., 34.

Opening hours: from 10.00 to 21.00 daily.

The decision to establish the Society was made general meeting founders of the Company on June 14, 2011. The Company operates on the basis of the Charter.

Kari's project owes its existence to one of the most dramatic episodes in history Russian business. Igor Yakovlev, who founded a chain of stores in 1994 household appliances and electronics "Eldorado", for 15 years turned it into a leader Russian market. And in 2009 - lost.

According to 2007 data, Igor Yakovlev was the owner of 43rd place in the Forbes ranking of 100 Russian millionaires.

The businessman began to think about a new project almost immediately after leaving the previous one. The fact that Yakovlev intends to invest in the creation of a network of inexpensive shoe stores in familiar markets - Russia, Kazakhstan, Poland and Ukraine - became known in early 2011.

The shoe chain combines the experience of Eldorado employees and innovative approach young professionals Kari.

The basis of the company's philosophy is "Better cheaper, but more".

"Several pairs of shoes at an affordable price instead of one expensive one" is the essence of the fast fashion concept in which Kari works. A revolutionary format for the Russian market, where the consumer was ready to save on food in order to purchase a pair of expensive brand shoes.

But in "Kari" they are sure that they did not lose: fast fashion is gaining more and more popularity in Europe, and the Russians will also want to buy "a lot and cheap." The so-called "fast fashion" is a European trend.

Kari's fashionable modern shoes are comfort, original design, bright colors.

For everyone, the shoe network "Kari" offers an assortment list of goods.

As of December 2012, the network consisted of 80 branches.

By the end of 2013, the businessman plans to open at least 260 outlets, and by the end of 2014, the number of chain stores may grow to 1,000.

Kari has the opportunity to occupy its niche in the market - inexpensive footwear for the whole family - today, this is one of the most promising markets in Russia.

Kari's company is still very young, but looking at the dynamics of development, we can say with confidence that very soon it will be one of the most popular footwear brands in Russia. It serves great amount factors. Kari's shoes have earned the love and sympathy of customers, and the chain of stores is growing rapidly.

In Omsk, the network is represented by four branches:

Etc. Mira, 34;

st. Lenina, 19;

The store at the address Omsk, Mira Ave., 34, began its existence in December 2012. In such a short period of time, the branch has won the trust of visitors and ranks second in the Siberian region in terms of goods turnover. The store is run by a young friendly team. There is a rapid career growth of employees.

The director of the store is Keller Evgeniy Alexandrovich, who started his activity in LLC "Kari" as an administrator and rose to the director in six months.

Table 1. Trading Services LLC "Kari"