Best Time To Shop: When And What Should You Buy? Seasonal discounts: what, where, when? Where are discounts taking place now?

Do you like fashionable and stylish clothes, but don't always have enough money for a full-fledged wardrobe update? Do you think that only wealthy people can afford quality things? We'll show you how to dress with savings for the budget for the seasonal sales in Russia.

To dress fashionably and stylishly, it is not necessary to spend fabulous sums on a wardrobe. It is enough to shop during the sales season, when discounts on the assortment of the outgoing season reach 90%.

Sales seasons in Russia:

- autumn-winter collection - starts from late December to mid-February;

Spring - summer collection - in many stores the tempting "Sale" sign appears already at the end of June. Discounts continue until mid-August.

How to shop for maximum budget savings

Even at a sale, where prices have reached their minimum, it is important to adhere to the rules of "perfect shopping" - not to buy unnecessary and unnecessary. Do not give in to general panic and buy cheap goods, most of which will simply gather dust in the closet.

It is better to make a list of the wardrobe items you need before going shopping - this will allow you to make your purchases more deliberately and restrain your bouts of shopaholism a little.

You can buy things at maximum discounts in the last weeks of sales, when stores are trying to sell old collections with discounts from 70 to 90%. The choice, of course, by this time is already meager, everyone best models and enterprising women of fashion dismantle the running sizes even with a sale of 50%. But, if you are in a hurry, then by all means buy a couple of fancy things at a ridiculous price.

Russian clothing sales are one of the favorite topics for discussion. As a rule, it is customary to speak of them as haphazard, spontaneous actions aimed only at deceiving a gullible buyer and selling illiquid assets.

Yes, sales of clothes in our country do not yet reach the level of the world, this is a fact! Domestic market has its own characteristics, sometimes with a minus sign. But, nevertheless, on Russian market, quite a few serious companies have already appeared, living according to the world trade laws. And for them, sales, discounts, promotions are not a whim, not a deception of buyers, but a necessity dictated by the laws of trade, and such events are planned carefully and according to a number of rules.

Sale - always an event, and no less important than the appearance of a new seasonal collection. The sale is one of the stages life cycle fashion. At the center of any sale- discounts, allowing customers to save their "hard-earned money", which means to interest them, attract them to a particular store.

Trading is cyclical. The spring-summer season starts on February 15th and ends on August 15th. The rest of the time is considered the autumn-winter season.

During the season, campaigns to promote collections are necessarily practiced or individual goods... Such events are necessary for attracting and retaining customers, as well as for the sale of those products, the seasonality of which is limited.

For example, in the middle of autumn, promotions are advisable for outerwear, in April - May for a number of items from their first spring collections, at the beginning of summer, for example, for bathing suits.

All kinds of discounts allow you to regulate the stock, so they are necessary throughout the season. Discounts and promotions make it possible not to bring the product to total sales, and to avoid too large a discount on obsolete goods. When they sell for a low price huge quantities unsold goods, this is a wrong purchasing policy, you need to order as many goods as you can sell. Sales should be planned, and not spent for a penny a product purchased by mistake.

The assortment of stores is constantly changing. There are clothing brands that produce up to 12 collections per season. Such collections are called "themes". Therefore, some of the "themes" need to be discounted and sold. During the season, it is possible to sell with a 30% discount the product that has been hanging in the trade area for about a month. The amount of discounts depends on the periods of product turnover, which are different for each specific brand.

There are no strict uniform regulations for sales, discounts and promotions. There are some rules that vary depending on the brand's policies and the specific current situation.

For example, such a policy is possible, if during the first 2 weeks of sales more than 50% of an item is sold, then it is safe to say that this item will not be discounted during the season, and it is highly likely that it will be sold out long before the final sale. ... So, it is not always worth postponing the purchase of a very necessary or very pleasant thing for later. If less than 50% is sold, then the article can be discounted by 30% and then by 50% if the first discount did not have an effect. It is always good when the buyer uses the services of specific, so to speak, "their" stores. In this case, you can take a closer look and understand the sale policy of this trading platform... Spontaneous shopping in this sense is less profitable.

Sales, usually include 3 stages and can be up to 2 months in duration. Summer starts in mid-June and ends in early August. Winter - from mid-December to early March. Sometimes the remaining assortment is left at a later date, allocating a special area for it in the trading floor. Classic discounts at the first stage are 20-30%, at the second - 50%, at the third -70%. Discounts of 80-90% are very rare in our market. The timing of the beginning and completion of the stages of the amount of discounts depends on the marketing policy of the company and sales in the season.

Experts believe that the optimal duration of sales is 45 days. The start time of sales depends, first of all, on how the season went. The more successful the season at the store, the later the sale begins. The second criterion is the timing of the start of sales in the stores of competing brands.

There is a rule that in the season, items with discounts are placed in a remote part of the store, and during the sales period, the sales area moves to the first positions, but new supplies - to the background. Most often, stocks are promoted in the entrance area and other active points of the trading floor.

The newer the collection, the closer it is to the entrance. And during the sales period, certain approaches to zoning are used. At all stages of the sale in the area adjacent to the entrance to the store, collections are presented for which the maximum discounts are set. The most relevant of the season are also posted here. commodity groups... In the area mid-way from the entrance, there is a more expensive or out-of-season product. It is here in the height of summer that you can buy a warm jumper or a coat at a discount. In the part of the store farthest from the entrance, there is a product with a minimum or no discount - accessories, basic models, as well as new collections arriving before the end of the sale. Therefore, if there are signs and inscriptions on the shop window indicating the availability of a sale, after entering shopping room take a good look around.

In some stores, discounts start from 10 - 15% and reach 70%. Companies often do not adhere to generally accepted stages of sales and discount rates, carrying out markdowns depending on the current situation. Some start the sale much later than in other stores and end it after 3 weeks, starting at 40% and quickly bringing the discounts up to 50 -70%.

Merchandising varies greatly depending on the level of the brand. In the stores of the “middle +” segment, during the sales period, the walls and tables look looser, neat, hanging is not very frequent, special attention is paid to accessories. Having come to such a store, the buyer immediately perceives the quality level, sometimes even without knowing the name of the given brand, its status.

The middle and low price segments make no secret of their inventory. As a rule, during the sale you will see tall stacks of clothes, dense hanging, each model can be presented in several sizes.

During sales, changes appearance mannequins. One of the common tricks is to dress the mannequins very simply, in rather modest clothes, which allows you to focus on the sale and promote all the store's offers, and not to stimulate the buyer to look for any specific things, not to spur his interest in extremely catchy things. Only a sale collection can be presented on mannequins, which accentuates the interest of buyers. Some companies devote one part of the windows to the sale, and the other is decorated in a seasonal concept, placing new items. In some cases, mannequins are decorated with some material that is not related to the collection, this is done so that when entering the store, the buyer is tuned in to the sale in general, and not to any particular thing.

Learn to shop at sales, use discounts and promotions, and then all the stories about sheer deception will remain just idle talk. And, of course, I would like to believe that after a while we will nevertheless reach the level of sales of the world trading community!

In this life hack you will find out when do Steam sales start atyear.

For those in the tank, Steam is the largest online video game store where you can buy almost any toy in in electronic format... Like any other IM, he arranges promotions with discounts on goods. Every day you can buy dozens of games at a discounted price, but several times a year there are really large sales, and we'll talk about them.

Steam sales dates onyear

They take place on the most significant international (Western) holidays such as Christmas. There are only three seasons when they happen (you will not see anything like this in the spring). Let's start with the earliest or the latest, depending on how you look at it.

Winter sale Steam—

The longest promotion of all of the year, lasting about a half moon. Winter sale in Steam captures two holidays - Western Christmas and New Year... Starts on the eve of the first. The date changes from year to year, but we should expect it around December 20-22, and the end on January 3-5.

Summer Sale Steam(timetable)

During the holidays, one cannot do without a decline in interest in buying games, because decent products, as a rule, do not appear in the summer, so marketers are trying to attract consumers in this way. We're better off.

Summer Sale inSteam v It will start approximately on June 19-22 and will take about two weeks, until July 1-5 inclusive. If you didn't manage to buy spring fresh food, then it's time for that!

Autumn Sale Steam(dates)

Autumn sale inSteam divided into two parts, according to the events on halloween sale inSteam and Black Friday. There is a short break between them and each of them lasts about a week, which in total results in a standard two weeks, like other large stocks.

H e lluin sale in Steam

Begins on All Saints' Day on October 26-30 and ends on November 1. Sometimes it's just a couple of days, and sometimes a whole week, so get ready.

The most massive trading platform on the Russian Internet is constantly working to increase the number of its customers. The tool for attracting buyers is not only the affordable cost of all kinds of assortment and a convenient ordering system, but also the practice of holding promotions and sales. Big discounts await all those who find the right moment and have time to place their purchases within the framework of the planned events. How do you know when the X-hour comes for the most profitable purchases on Ali?

Briefly about what we will talk about below:

Thematic and seasonal sales

Whatever form of access to the Aliexpress website is used by the buyer, in his field of vision, one way or another, there should be information blocks notifying about current or planned promotions. In addition, there are entire sections that group products at discount prices. For example, the Blocks "Last Minute" and "Bestsellers".

Ali promotions and sales are conditionally divided into thematic and seasonal sales.

Thematic Is a category of sales dedicated to holidays and anniversaries. As part of its holiday promotions, Aliexpress is focusing on many religious celebrations of different cultures. International significant dates are also celebrated with sales: New Year, March 8, Valentine's Day, and so on. The anniversary dates of its existence are also marked by a decline in prices for a significant part of the products sold.

Seasonal- These are sales that crown the end of each season. These include summer, autumn, winter, New Year promotions.

Some events do not fall into these two categories and are organized as an independent phenomenon, spreading to all stores in the world.

How not to miss the most ambitious promotions Chinese site And to be in the epicenter of the wildest sales will be prompted by the schedule of the main events of Aliexpress.

Sale 11.11.

X-day for Ali buyers. It starts at 11 am Moscow time and lasts exactly one day. Discounts, coupons, a bonus system of cost reduction - all this awaits visitors to the trading platform on November 11. Anything that has stuck on virtual shelves for a year will be mercilessly sold out at ridiculous prices.

Black Friday on Aliexpress

It is on this day, the first Friday after Thanksgiving, that the three-day shopping marathon begins at reduced prices. Why is the whole world in a fever these days? Because stores are organizing huge discounts on purchases, the cost cut goes up to 70%. In addition to everything, Aliexpress raffles off coupons and runs contests for its customers. Information about the holding and related events will appear closer to November on the main pages of the Aliexpress website.

Cyber ​​Monday

This is a chance for those who missed Black Friday. This sale takes place on the first Monday after Ali, when Ali gives another shopping opportunity at attractive prices. The name of the sale dates back to the days when electronics and appliances were on sale this Monday, but now Cyber ​​Monday discounts apply to all products.

12.12 sale on Aliexpress

Just a month after, the second largest final sale on 12.12 begins. Unfortunately, AliExpress has little to do with this event. The site, although located in China, is last years received international status. The goods with the largest discounts on 12.12 are sold on Taobao and TMall - analogues of AliExpress, but focused on the domestic market of China. Everything here is in Chinese and prices are in RMB.

Note that all these marketplaces (Taobao, Tmall and Aliexpress) are part of the largest holding Alibaba Group.

The conditions and characteristics of the sale are simple: discounts up to 90%, goods are limited and fly like hot cakes, and you have only 24 hours for bargain purchases.

Home Sale of the Year

Just before the New Year, at the very beginning of December, Ali is launching a campaign for its users to participate in New Year's Eve games and sweepstakes. Participation rules are described on special promo pages. Customers can play special flash games and enrich themselves with coupons and points that give good bonuses during purchases.

Chinese New Year

In spring, according to the oriental calendar, there is a sale on Aliexpress to celebrate the Chinese New Year. Brightly, cheerfully, fervently, most of the site's assortment is flying around the world at reduced prices. Some sellers have a tendency to raise their prices in advance so much that during the New Year's sale their product sparkles with 95% discounts. Fortunately, not all Chinese are so cunning and during this magical period you can buy what you need at fabulously low prices.

February 23 Sale

The friendly and profitable Chinese sellers did not ignore the most brutal holiday of our Fatherland. On this day, many men's products, electronics and construction equipment are sold at more than attractive prices.

8 March Sale

The weak half of humanity can also be happy, because the entire beginning of March is devoted to the International Women's Day sales. Up to the 10th, you can save on the purchase of clothes, cosmetics, jewelry, bags and much more.

Aliexpress birthday

The trading giant has a lot to remember and brag about. Every year the site is increasing its momentum more and more, showing that even in a relatively short period of its existence, one can achieve very good results. The Chinese know this, they are proud and celebrate. And they invite their buyers to participate. An impressive drop in prices, a sea of ​​gifts, bonuses and the sale of a variety of goods for free are expected. This social event is planned for the end of March, the announcement information should appear a week before the celebration.

Forever Young

The beginning of June. Time of summer heat, vacations and vacations. Time of youth. And on Ali's platform, there are huge sales of summer assortment, prom dresses, outgoing bestsellers of the year, and all this is almost for nothing. Discounts from Aliexpress, discounts from sellers, discount raffles - it's worth spending a little of your summer time on the platform's lucrative offers.

Halloween

When do clothing sales usually start? Best regards, Julia.

Fashionistas are often worried about when they start summer sales, or vice versa winter. After all, this is a great opportunity to purchase a favorite thing at a much more pleasant price than at the height of the season. But how not to miss this event?

In fact, there is no single timeframe for when prices begin to decline. The dates are influenced by the leftovers of the collection in stock, its popularity and other factors.

Summer discounts

But there are still certain periods when discounts can be expected. In summer, this is usually the second half of June to August.

It should be noted that some brands carry out sales in several stages. The first wave occurs in June. Discounts at this time are minimal, do not exceed 30%. However, you should not ignore them. After all, right now there is a great chance to find the necessary basic thing or the looked after dress. Running sizes are selling out quickly, so for the next wave of price cuts, the choice will be pretty limited.

Some brands have specially designated places in stores, the so-called corners, for the remnants of past collections. There you can find discounted and off-season items.

At the beginning of July and until August, the second stage begins, discounts reach 70%. Now there is a chance to get a stylish new thing at a very nice price. But to find something worth the right size, you have to work hard. In selected stores, sales take place in one stage, and begin just in July. Discounts for such brands are maximum immediately.

Information about sales in the shopping center

Black Friday

In the last week of November, it is worth getting ready for the first discounts of new collections. In all stores, the so-called "Black Friday", and in some the sale starts on Thursday, the opening hours are increased. Do not miss the opportunity to buy "your size" of the clothes you like at a discount.

Winter discounts

If you are wondering when do they start winter sales, then you should be on the lookout by mid-December. The decline in prices may continue until mid-February. Unified system the shops, like in the summer, do not. Some offer discounts early, while others seek to squeeze more out of the excitement before the New Year. Therefore, you need to keep track of your favorite brands.

How to find out about the start of the sale

What to do in order not to miss the long-awaited moment? Stores are often slow to provide information on such events. Some brands change shop windows overnight without any prior notice. You can find out about the start of discounts only by coming to the store.

To avoid such a situation, it makes sense to get a loyalty card. Of course, this applies primarily to favorite brands. Sometimes such cards are issued simply upon request, in other cases a purchase for a certain amount may be required. But the cardholder gets an advantage not only in the form of discounts upon purchase. He can be informed by phone about the dates of the sale. You just need to remember to leave the number. In addition, individual stores practice closed sales... They are carried out exclusively for regular customers and before carrying out massive price cuts. So there is a higher chance of finding a good thing in your size.

Most brands have their own websites. On them you can view the collection, as well as subscribe to the newsletter. Then information about the beginning of discounts will come to email... If you have already tried on the kit and decided on the size and color, then it is better to place an order through the online store.

How to make shopping fun

During the sales period, it is easy to lose your head, because shop windows beckon with tempting offers.

In order not to regret the wasted time or money later, you should adhere to simple recommendations:

• The most important rule is to make a shopping list before going shopping. During a period of low prices, you can get carried away with the study of the assortment and forget about what is really necessary.
• It is worth planning a budget: how much is allowed to spend on essentials and how much is left for spontaneous decisions.
• Before purchasing the selected item, you must carefully examine it in order to notice a possible defect.
• It is recommended to thoroughly examine the contents of the shelves. Due to the large number of people, the correct size may not be in the right place.
• You shouldn't think too long about the thing you like. If you put it off even for a little while, then it is quite possible that someone else will like it.
• If there is any doubt that a thing is suitable, you need to critically examine yourself. You should not completely trust the opinion of sellers or friends; you need to focus on your feelings.

Clothes for a pleasant shopping

To make shopping a pleasure, you need to take care of the right clothes. This is especially true during the sales period, when the shopping trip will probably take a lot of time. It is worth planning your route so that you can take a break, for example, drink tea in a cafe or have a snack.

The main requirement for clothes is that they should be comfortable enough free, easy to take off. Items with intricate locks and ties are best left for another occasion. After all, even if you are planning to buy trousers, it is possible that you will really want to try on a pretty blouse. Therefore, the entire kit should be easily removable.

You also need to choose comfortable shoes. Your best bet is to choose a pair of flat heels. In this case, it is worth wearing slip-ons, and not sneakers or sneakers, because then you will not have to fiddle with laces.

If you need to choose shoes for certain trousers, then it makes sense to go to the store in them. In different models of shoes, the proportions may vary slightly, you cannot see this without trying on.

It is recommended to wear a minimum of accessories to the store. A watch or bracelet with an original shape can leave a clue on a new item during the fitting process. Large earrings can also cling to fabric. In addition, bright decorations influence the appraisal of the item being used. And if you take them off, then there is a risk of forgetting them in the booth.

There are not very many requirements for the bag. It is undesirable for this accessory to be large, as it will hinder movement. It is best to choose a medium-sized bag that is roomy enough to hold all the things you need. Lovers of small handbags can limit themselves to a miniature clutch. Anyway, the store will pack the purchase in a branded package.

Make-up when shopping is minimal. War paint can stain the item selected for fitting. Any hairstyle you are comfortable with should be done. Long hair is recommended to be pulled into a bun or braided so that it does not get in the way.

Shopping is a great way to relieve stress and lift your spirits. But you also need to approach it correctly. Make a plan, choose the right clothes and of course keep an eye on the summer and winter sales.