Which department sell tights socks. How to open a sock store and what you need to do

Have you decided to open your own store of tights and lingerie? Do you have a lot of questions about the bulk purchase of the basic assortment? And most importantly, the places where you can buy wholesale tights, stockings and underwear MOST FAVORABLY, CONVENIENT and QUICKLY? Then know that your established and successful competitors in the pantyhose business have long chosen online stores for these purposes.

Why is it so profitable to buy pantyhose and stockings in bulk through an online store today?

1. Saving money. Less expenses - more profit.

Online stores don't spend on rent trading floor, salaries for cashiers and sellers, as well as advertising, which is many times more expensive offline. This is why the prices of tights, stockings and lingerie in online stores are much lower than in regular stores. But then how, in the pursuit of cheapness, does not fall into the hands of a seasoned second-hand dealer of a banal counterfeit? Everything is very simple. It is always wiser to do large and small wholesale of tights and stockings at the official representatives of world famous pantyhose brands. It is in such online stores that you will be offered not only the most low prices but also quality certificates. And just such a responsible online store of tights is Оpt-kolgotki.ru. Here you will find maximum discounts and minimum Wholesale prices(from 99 rubles) on tights and lingerie, as well as reviews of people who have already made a purchase.

2. Saving time. A couple of mouse clicks - and a bulk order at your home.

Time is air, which is always lacking for both beginners and experienced entrepreneurs. It can be bought by hiring assistants and deputies. But just imagine how much time and money you can save by looking at an online store of tights and lingerie. You do not need to personally go to the warehouse, painfully in a hurry to choose dozens, and maybe hundreds of commodity items, then take it all to trading platform or wait for your precious bulk order to arrive at its destination. Fuh. I came back to the 90s. But you can buy pantyhose and stockings in bulk with a cup of morning coffee, moreover, with home delivery, and spend the day on no less important things.

3. Saving energy and nerves. Protect nerve cells.

Large and small wholesale of tights and stockings are not toys at all. We are talking about rather large amounts of "hard earned". In an online store, the entire catalog is in plain sight, you slowly and deliberately choose exactly what you need. Would a regular lingerie and pantyhose wholesale store have such ideal shopping conditions? Unlikely.

4. Huge selection of tights and lingerie. The larger the assortment, the better the trade.

This is the main advantage of online stores. And Opt-kolgotki.ru is no exception. In addition to the fact that there is a huge assortment of lingerie, tights and stockings of all sizes, colors and models, products and prices are updated in real time. Plain and erotic lingerie, thin and dense, classic and fantasy tights, lace wedding stockings Italian, Polish, Russian brands... Such a list of goods will satisfy the needs of the most fastidious buyer, which means that he will not be able to leave you without a purchase. That's what's important.

5. Round-the-clock work. It should be convenient for you, not the warehouse.

Why adjust to the tight schedule of a wholesale warehouse with its eight-hour working day, weekends, holidays, breaks, stocktaking, critical days of the storekeeper Zina? Why change your plans? In any online store of tights and lingerie, in particular, and on Оpt-kolgotki.ru, you can make a purchase even late at night.

6. Freedom of choice. Each wholesale buyer is entitled to the item by the piece.

It is unlikely that such conditions will please you at the wholesale warehouse. But on Opt-kolgotki.ru you can buy pantyhose, stockings and lingerie by the piece and in non-dimensional rows at WHOLESALE PRICES, which means that you can replenish your assortment with the most popular items.

7. Free selection of assortment for wholesalers. A win-win start.

If you are taking your first steps in the pantyhose business, then most likely you are not sure which assortment of tights and lingerie to start with. Online stores often provide help in this difficult task. In particular, the managers of the online store site themselves will select for you the most popular models of tights, stockings, leggings, socks, etc. for you today. It is beneficial for us to sell everything to the last pair.

8. Any methods of payment. The choice is yours, not the seller's.

We are talking not only about cash / non-cash payments, but also about electronic payment systems. For online stores, it does not matter how payment is made, and you can make it whenever it suits you. Your order will not be canceled for 3 days. An offline wholesale warehouse is unlikely to make such concessions.

9. 100% money back guarantee - 0% risk.

Gone are the days when online shopping for lingerie and tights was risky. Online business has become civilized, organized and responsible, and shopping is safe. For example, an online store site operates in accordance with the Law of the Russian Federation on consumer rights and is responsible for its actions. This means that in which case you can easily exchange the marriage or return the money back. You can always pay for the order upon receipt.

Little secrets of big sales of tights and lingerie. Free tips.

As you can see, buying pantyhose, stockings and lingerie in bulk in online stores is MUCH MUCH MORE CONVENIENT and PROFITABLE than offline. However, you will not be hurt by the experience of those who "ate the dog" in the pantyhose business. By calling +7 499 136 11 25 or +7 903 136 11 25, you will find out:

1) How much demand depends on:

• season,
• price range,
• assortment,
• savvy staff;

2) What initial capital is needed;

3) How to get off to a good start;

4) How not to make the classic mistakes when selling tights and stockings.

We will be happy to answer these and other questions. Please contact. Free recommendations haven't hurt anyone yet.

Trade in tights and other hosiery products, being a profitable business, is very popular among small businesses. Why? It is not difficult to organize the sale of women's tights - it does not require large investments or special knowledge.

You can feel the return on investment in a few months. With a well thought-out approach to this seemingly simple business area.

Pantyhose business profit strategy

Your target audience, which is your typical female shopper, is where you should start your sales strategy. At the same time, marketers advise choosing a narrow niche - it is easier to find a common language with one group of customers than to please everyone at once.

Having decided on the audience, proceed to the assortment portfolio. Remember, each tights for women is targeted at a specific customer segment.

Perhaps you should not be limited only to classics proven by demand, but also include something non-standard in the assortment, say: rhinestones, openwork options, tights with a pattern, print or, corrective and slimming, large sizes or others.

So, the classic is a universal option that attracts not only older ladies or women who are "constrained" by the dress code. Fantasy and playful options - clothing for young girls and passionate fashionistas. Just keep this in mind when purchasing a tights range.

It's okay if you haven't decided on your niche yet. At first, you can implement multi-brand popular models. Literally a month or two and you will understand who yours the target audience... Older ladies, business women or young fashionistas.

Maybe it makes sense to buy, the sale of which is active practically all year round, and get the attention of moms.

Point of sale with selling power

After you have compiled a "portrait" of a potential client, decided on the assortment, it's time to start looking for a point of sale.

If the price level of your products is above average or average, hosiery products will be of interest to women with good income. Such customers will be able to find you in department stores, prestigious shopping centers, shopping and entertainment centers. But not in the market.

Another important point for those in the pantyhose business. Place a trading place in high traffic areas. Don't count on someone looking for you at the end of the second row of the third floor. Although 20% of buyers will probably make it there. But will you have a good turnover from that? Doubtful.

Your concept

The success of the pantyhose business is not “tied” only to the correct location and attractive pricing policy. However, this is already halfway there.

A bright, unique, attractive atmosphere will help ensure a stable influx of buyers. point of sale... Use interesting equipment to sell pantyhose, put on beautifully dressed mannequins, do not neglect good lighting. The showcase symbolizes the face of your business.

Do you have an alternative

Why is it a must-have retail outlet for the sale of tights? You can arrange wholesale underwear and tights, and in the role key instrument sales - use your own. Its visitors will be not only women, but also representatives of the stronger half, who would like to make a gift to their beloved, but hesitated to go to a regular store.

The pantyhose business is very well developed today, but don't be afraid of competition. On the contrary, you always have a chance to excel and occupy your own niche. Create a unique trade offer which will be difficult to refuse, and success in the pantyhose business is bound to come.

Tights are considered an essential part of almost every woman's wardrobe. Such products are very popular, and only fashion trends change. It must be remembered that a point of sale will attract many buyers if there is a wide range of products there. In order to open the necessary outlet, you need to draw up a business plan for a pantyhose store, taking into account the specifics of the market.

Registration of an individual entrepreneur is required before opening a store. Only then can you start looking for a room. It is very important where the store will be located, since the amount of income will depend on the successful location.

To begin with, you need to consider all options for renting a store in shopping centers where there is a large traffic of people, or those stores that are located on busy streets.

It will be advisable that the pantyhose store is located near a fitness center, beauty salon, or such establishments that women visit. In order to be able to use the premises, you need to obtain a permit government agencies... The business plan for a pantyhose store should also include the costs of the services of lawyers who interact with government officials and work with documents.

The assortment of the pantyhose store must be selected depending on the level of income and the needs of potential customers. Those products that are in the middle are very popular. price category, since they are practically available to many buyers, and also have good quality... You can also offer customers fashion trends, more expensive products, and budget options. In addition, you must remember that tights are considered a seasonal product.

In winter, insulated models are in demand, so sales drop significantly. Because of this, an additional assortment can be included in the business plan: hosiery, underwear, scarves, gloves, mittens. The schedule that will be optimal for a given outlet is from 10 am to 8 pm, seven days a week.

Market research is needed to attract more customers. With this it will be possible to determine pricing policy and assortment. You will also need information about suppliers, which will allow you to conclude profitable contracts. It is worth remembering that sales success also depends on the seller. In addition to distributing leaflets and placing advertisements, you need to provide for holiday discounts and promotions.

After renting the premises, you can start purchasing goods and equipment: showcases, racks, cash register, furniture. The staff should be composed of two salesmen and security guards.

Let's start with an axiom: if you want to be successful, be a professional in your field. This is true for starting any business, and even more so when it comes to such a delicate and delicate area as the sale of women's tights and stockings. It will be difficult for a novice entrepreneur here, because you need to know a lot of "pitfalls and currents", which can be confidently navigated only in the course of practical work.

A modern store of women's tights and stockings is not only an office and warehouse rented in the right place, but also its own page on the Internet. Traditional business is gradually moving into virtual space and begins to exist in two forms at once.

Thus, when starting a serious business, you should be working on your own website at the same time. We will not talk about the intricacies of creation - this is a separate, very specific topic. Let's dwell on the general points that are true for our business as a whole.

Start

First of all, draw up a business plan for creating a store, because tights and stockings are seasonal goods and at different times of the year you need to make a selection according to different densities and assortments. There are a lot of nuances in the correct purchase and selection of models. Therefore, we always recommend relying on our work experience and the ability for us to place orders and select an assortment of models for you.

However, we are always aimed at long and fruitful cooperation and therefore we treat the selection of orders very responsibly. In any case, let's try to tell you the basics for purchasing tights and stockings.

Seasonal factor

It is best to open a store during the season. Usually the season (autumn) begins in the month of August. Everyone starts to prepare and make purchases based on the fact that there is a long winter ahead. The fall season is the longest period of time when you can earn money. Usually in August, purchases of tights with a density of 40, 50, 70 den begin. There are already supplies of tights with cotton and wool, which is very important for our winters. For many years, the sales leaders are - Filodoro, Omsa, Sisi, Innamore. These trade marks offer on different time of the year a huge assortment of tights from 8 den to cotton, wool, microfiber, for any weather and season.

Models

In order for your customer to have a choice, the store always needs to have a full size range and different colors for the model. Everyone has long known that the larger the assortment, the better and more successful the trade. In the fall season, you need to stock up on black. Specifically, the sales figures for models in black in autumn season very large. Then be sure to tan color, gray, brown. Flesh color shows good sales it is in the spring-summer period.

Size range

Regarding - you need to buy tights necessarily in size ranges, since if you do not take the 2nd size, then, as practice shows, a buyer will definitely come and ask him exactly. It is best to make purchases in a proportion for example 2p-p-5 pcs. 3p-p-10 pcs. 4p-p-5pcs. 5p-p-5pcs. Since in most cases size 3 sells best, it should always be ordered in larger quantities.

But in any case, it depends on the model. Let's say there is a model Attiva 40- it must be taken in the recommended quantity at the first purchase. These tights have been the best-selling tights for a long time. And clients who get used to them do not want to take anything except them. There are models - sales leaders, and there are secondary ones, but you cannot live without them. All the same, all models of tights are in addition to each other.

Stockings and shapewear

Be sure to pay attention to the stockings. Depending on the season, they are sold from 8 to 40 den. For the most part, stockings are made with lace silicone elastic. They hold perfectly on the leg and look very beautiful.

It is also recommended to take a couple of models of corrective and modeling tights to the selected assortment. The most in demand are Levante Body Slim 40, Sanpellegrino Lift Up 40, Slim 40. Correction requires a different proportion for purchases. For example 2p-p – 3 pcs. 3p-p – 6 pcs. 4p-p-6 pcs., Because these tights needed by larger women.

Socks and knee-highs

These essential pieces of clothing in every woman's wardrobe cannot be overlooked. In any case, this is an attribute of every season. Since our women mostly wear trousers, it is natural that it is much more comfortable to wear and their price is cheaper than that of tights and stockings.

1. Fishnet tights and stockings are also your addition to the order. They are a must-have in the assortment.


2. Woolen and cotton, acrylic tights- necessary for the winter season and your assortment. They are mainly sold in black and, depending on the fashion, have an additional color scheme. In brown and white, they should be kept in small quantities. Now it is in great demand. In Oms we need models Lasticlan, Lastickoton, Mikrokoton 140. The best-selling Mikrokoton 140, Regina 100, 160, Coton Warm in gray and black, Coton Wool, etc.


3. Fancy tights- these are hits for many seasons. Huge, patterns and densities. From ordinary ones with a small pattern on the ankle to painted all over the leg, or winter patterned ones with microfiber. You can pick it up for any demanding and sophisticated taste.


4. Leggings, leg warmers, boots- a win-win choice this season and not only. The variety of choice amazes even us, who have already seen so many things during our work. Every year the collections are becoming more relevant and interesting. All models correspond to the fashion of the current season.

We really hope that we have brought more or less some clarity to the question posed and made your task at least a little easier. In any case, our managers will always come to your aid and answer all your questions.

A real woman never skimps on buying beautiful underwear, tights and stockings. Many will agree that high-quality tights make legs look slimmer and more beautiful. There are even models with which you can tighten your figure. So, you should think about how to open a tights store. And in order for the business to be successful, it is necessary to first develop a business plan for a pantyhose store, which will take into account all the features of this field of activity.

Business specifics

The pantyhose trade is a rather specific business, requiring certain knowledge and the desire to be regularly interested in news, to look for new ideas. First of all, registration of an individual entrepreneur is required to open a store. Then you need to find and rent a suitable space. For the location of the store, the most acceptable option would be to rent space in mall.

Shop services

The pantyhose store business plan suggests selling mid-range products that are in the highest demand.

It is also necessary to diversify the assortment of the store with both budget options and expensive products. When organizing the activities of the store, it should be borne in mind that tights are a seasonal product. In winter, sales are falling and, mainly, there is demand for insulated models. For additional profit, you can sell hosiery, underwear, mittens, gloves, etc. in the store.

Analysis of competitors' activities

Tights are a commodity that can be found in almost any store. For this reason, a business plan for a pantyhose store recommends conducting a detailed market study and, based on the information received, determine the range and pricing policy. In addition, you should find and negotiate with suppliers and negotiate the terms of cooperation with them. You need to conclude lucrative contracts in order to sell goods at competitive prices.

Production plan

If you rent retail space in a large shopping center, then investments in the repair and arrangement of the store will not be required. You can immediately start purchasing equipment. For work, you will need the following equipment: showcases, racks, counters. From the staff, you need to hire two salesmen for shift work. If the trade format will be carried out like a supermarket, then additional security guards will need to be hired.

Costs and profits

A business plan for a pantyhose store should include information on the required investment and expected returns. To open a store in a 20 sq. m. the following investments are required (thousand rubles):

- Purchase of inventory, furniture, trade equipment - 150;

- Purchase of the initial batch of goods - 800;

- Expenses for renting space and others running costs – 60;

- Salary fund - 60;

- Working capital - 400;

In general, capital will be required in the amount of 1 million 520 thousand rubles, including capital expenditures and operating costs during the first period of operation.

Tights are not cheap, on average a pair of tights costs 500 rubles. If you sell the product to 40 buyers per day, then the daily proceeds will be about 20 thousand rubles. 600 thousand are released per month. Net monthly income - 80 thousand... If the turnover is at this level, then the investment in opening the store will pay off in a year.