How to open a coffee point in the city. How to open a coffee shop from scratch? Business with a taste of coffee

• Why is it beneficial?
• What documents need to be issued?
• Places of trade
• Funds for business implementation - equipment and consumables
• Recruitment

Coffeemania is a disease or habit from which you can benefit. Despite doctors warning about the dangers of coffee, its popularity is growing exponentially. This drink has already significantly pressed tea and juices, cocktails. So why turn a habit of people into a profitable business called coffee to go. How open a small coffee shop and how much it costs, we will tell below.

Why is it beneficial?

There are many factors that make takeaway coffee a promising business:

• Business - occupies a small area up to 10 m 2.
• To open a mini-coffee shop, you do not need to build anything or do major repairs.
• The opening will require minimal investment in the purchase of equipment.
• People without special qualifications can work in a mini-coffee shop.
• Organizing takeaway coffee from scratch is easy without a franchise.
• This is one of the few activities that does not require the launch of a powerful advertising campaign. The catchy themed exterior of coffee outlets and the aroma of the drink will attract customers.
• Statistics - according to rough estimates, Muscovites leave several tens of thousands of dollars every day in establishments offering takeaway coffee.

But in order to organize this profitable business on your own, you will have to solve a number of problems related to the need to draw up documents, recruit conscientious staff, buy equipment, coffee itself and other accessories.

What documents need to be issued?

Takeaway coffee is a business that requires mandatory registration with the fiscal authorities - the tax office. If you plan to open several points, then it is better make your own IP. This will allow the newcomer to get comfortable in business, and most importantly, in the tax system. After a while, when expanding the business and turning it into a network, you can switch to another organizational form of ownership, for example, an LLC.

Step-by-step instructions for the procedure for collecting the necessary documentation and the registration procedure itself are contained on the official resource of the state tax authorities.

It is also necessary to obtain a permit from the Sanitary and Epidemiological Service, since take-out coffee belongs to activities related to public catering, therefore it is periodically subjected to profile checks.

Important! Getting permission does not mean protecting yourself from fines. It is necessary to keep the point of sale of coffee with you in absolute cleanliness. This will attract customers and help avoid penalties. According to the legislation, at least once a year, the Sanitary and Epidemiological Service will conduct inspections. It is also important that the opening of the business coincides with the completion of the permits.

If the area occupied by the business is rented, then permissions from the fire inspectorate and the territorial property management will not be required. But opening a coffee shop in your own building, building will require permits to be issued.

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Only compliance with all bureaucratic procedures will allow you to relatively calmly conduct a takeaway coffee drink business. This is especially true for beginners who plan to start their own business from scratch. It is also necessary to buy and register a cash register if the organizational form of ownership has already grown into an LLC. Individual entrepreneurs have the right to work without it under certain conditions.

Places of trade

It is immediately necessary to understand why the idea of ​​​​selling coffee to go is so popular. This is facilitated by the acceleration of the dynamics of the rhythm of people's lives. Many simply do not have enough time to sit in a cafe for a cup of coffee. Therefore, we have to solve this problem with the help of mini-bars that sell an invigorating drink in special dishes, from which it is convenient to drink on the go or being in a convenient, right place.

Accordingly, it is necessary to choose crowded places for installing outlets:

• business centers;
• supermarkets;
• busy streets;
• central parks
• stations.

The design of the coffee to go point also plays a huge role. You can see the creative design options for coffee houses in the photo below:

It should also be noted that it is equally important to choose the right name for the business. About, how to name a company so that it is successful, you can find out from our article!

Funds for business implementation - equipment and consumables

To save on capital construction, it is necessary to use modern technologies. Modular designs are perfect for installing outlets in indoor premises, business centers, supermarkets. They do not take up much space and, if necessary, can be easily moved to a new place. Opening, debugging their activities will not take much time and will not require significant resource costs.

For open-air trade, compact utility vehicles can be equipped. This idea makes the business mobile and allows you to respond as quickly as possible to the situation on the market - to move closer to the crowd of people. Opening a mobile coffee shop will require the purchase of cars, and vendors will need to have a driver's license. This is where the organizational and financial difficulties end.

Accordingly, you will need equipment. It is advisable to purchase professional samples. The leader in the production of coffee machines is Italy and Switzerland. The starting price of such equipment is 160,000 rubles. But its high level of quality will ensure the preparation of delicious coffee and long work without breakdowns.

Additionally, you need to buy shelves, bar stools and other trifles. The functional features of mini-coffee houses can be expanded by adding additional features to them when creating: shelves, departments, folding tables.

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Separately, it is worth paying attention to the assortment, in addition to popular varieties and methods of making coffee, it is necessary to have several more rare and exotic recipes in service. Don't skimp on spices. This should be considered before opening pocket coffee shops. Also, do not forget about the cash register, each point should be equipped with it, if required by law.

According to calculations and forecasts, when organizing take-out coffee from scratch, the costs will pay off in 1–2 years. The profitability of the business is 40-50%.

On average, you need from $ 20,000 to organize the work of one takeaway coffee point using a car. If you want to open coffee with you in the shopping center, the costs will not exceed 500 thousand rubles. These figures may vary depending on the region where you plan to open a business, as well as the scale.

Recruitment

Before you open a business, you should take care of the staff. His selection must begin in advance. Staff - 50% of success. Friendly, polite, neat, sociable, he is able to level many shortcomings and attract customers.

All of the above qualities combine purposeful young people who combine study with work. It is easy to interest them with a small cash bonus for good work. Also, any creative idea on their part in terms of improving the service should be rewarded and implemented. Such an investment in business is rational and works for the future.

By the way, what do you think about the opportunity to invest and earn money ? look, examples of business and competent investment of money.

Attention! To attract customers, opening a business should be accompanied by promotions and various interesting bonus campaigns.

You can learn a lot of new, interesting information about how to open a mobile coffee shop on wheels and how much income this business idea has by watching this video:

This step-by-step instruction will allow you to organize your business without a franchise and provide it with a high level of profitability. We hope you now know how to open takeaway coffee from scratch and how much it costs.

If you are looking for a way to make money that works in trading, but you have no experience or little money, try selling on Avito. Learn those how to receive stable income on bulletin boardsand start earning.

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The coffee house has gained great recognition due to cozy rooms, soft quiet music, menu and reasonable prices.
They are located in small rooms, where the atmosphere of comfort hovers. Friends gather in them, relax with their families, and lovers make dates.

What is a coffee shop?

A coffee shop is a small restaurant where coffee and coffee drinks come to the fore.

Differences from other establishments

Unlike other establishments, a small coffee shop has a special peaceful atmosphere that allows a person to relax with a cup of invigorating aromatic coffee. The entire space of the coffee shop is permeated with the smell of good coffee, which is distinguished by its quality and huge selection.

Often in coffee houses there is no alcohol, live music.

Menu Features

The menu of the coffee house consists of simple dishes that stimulate coffee consumption, all kinds of desserts, confectionery, hot snacks - pancakes, sandwiches.

Usually the number of dishes does not exceed 20-25 positions. Because the expansion of the assortment due to hot dishes and salads contributes to the loss of specificity of the coffee house. Some coffee houses offer various types of tea, wine as an aperitif, but not the main drink.

Find your format

The interior in such an institution is classic: on the tables are white starched tablecloths, table linen, porcelain plates and cups. The atmosphere is conducive to a quiet rest, without haste and fuss.

It stands out with a rich assortment of desserts prepared in its confectionery shop. The menu of French coffee houses contains a considerable list of cold appetizers, hot dishes, alcohol. Drink coffee with freshly baked croissants or tarts.

American type of institution

Such coffee houses are very democratic, without a special style in design.

Their feature is as follows:

• there are no hot dishes;
• a smoking ban has been imposed;
• there is no alcohol, which is not used even as a component in drinks;
• service is carried out from the counter;
• in the interior adhere to a discreet minimalist design.

They serve espresso, hot chocolate, Frappuccinos, different types of syrup, tea.

Mobile coffee shop (on wheels)

The most suitable for a coffee house on wheels is a small minibus or minivan, in the cabin of which coffee equipment is installed. In addition to coffee, the assortment includes pastries and confectionery.

With proper organization, a mobile point can generate income up to 300%. The best time to work is early morning.

Takeaway trade

Refers to a business that suits a professional barista or someone who can make good coffee. The net profit from the business is not high, since the input capital is small.

In order for a business to develop in a small city, it is necessary to choose the right point for trade. The best places are considered to be places near shops, shopping centers, parks, universities and busy sidewalks.

Confectionery and mini-coffee shop

The activity of the cafe-confectionery is aimed at the production and sale of its own product. Drinks, coffee, tea, juices go in addition to them. The main product is confectionery: cakes, cookies, cakes, small pastries, sweets, ice cream.

There is a takeaway service in the confectionery, which makes up about 30% of the total turnover.

In a coffee shop, confectionery is one of the components of the menu, so a combination of two types of business is quite acceptable.

Coffee shop in a small town

A coffee shop opened in a small town is quite a profitable business that brings substantial profits.

The disadvantages include:

• limited number of visitors;
• low purchasing power, so the margin on coffee is not high;
• opening is subject to local conditions.

The advantages include the following factors:

• the opening of a cozy coffee shop for a city with a small population will be a noticeable event that will arouse interest among residents;
• opening costs are much lower due to low room rental fees.

In the mall

A win-win option would be a coffee shop in a shopping center, where a large number of people come every day. It has become a kind of cultural and entertainment center where people spend their free time.

The tempting aroma of coffee hovering around the hall will not leave you indifferent, so customers will come to the coffee shop.

The rental rate depends on the revenue of the coffee shop and is about 20 %.

Video about the features of opening a coffee shop

What is needed for this?

Room search

Premises for a coffee shop should be sought near universities, shopping, office and public centers, where there is a high traffic of people.

It must meet the main criteria:

• area of ​​the institution - at least 100 m2,
• the presence of a sanitary unit,
• the ventilation system must be in good condition.

It is desirable to have two halls that are designed for different groups of clients(smokers and non-smokers, a children's room and an adult, a confectionery and a coffee shop, etc.). The best option would be a room on the 1st floor with large showcases, which has a separate entrance and a small area in front of the entrance, where you can put tables in the summer.

Equipment

To complete a coffee shop with minimal investment, you need to purchase equipment, the list of which includes:

• fridge,
• coffee machine,
• mixer,
• grinder,
• showcase,
• microwave,
• if necessary, a baking cabinet,
• freezer.

Finding equipment suppliers is not difficult. There are specialized sites, exhibitions. The advice and recommendations of experienced restaurateurs will also be a good help in this matter.

Coffee Suppliers

The rating of a coffee shop is directly dependent on the quality of the drink, so the choice of a supplier must be taken seriously. When buying raw materials, you need to pay special attention to the color, taste, feel the aroma, check the degree of roasting of coffee beans.

It is necessary to buy several different varieties of coffee at once.

Conduct a kind of tender among suppliers. You will see, their representatives will flood you with offers, many of which will be very attractive. True, in return they may ask you to "swear allegiance" - to buy goods only from them. But if the quality suits you, then why not?

How to open a coffee shop from scratch?

Registration and documents

The condition of the premises is determined by a set of documents, but before they are issued, it is necessary to register the company with the tax office, choosing the form of ownership. The OKVED code is indicated, 55.30 "Activity of cafes and restaurants."

Collection of documents is carried out depending on the characteristics of the premises:

1. If earlier there was a catering point- conclusion of an agreement with the landlord;
2. Purchased for ownership– renegotiation of contracts with utility services;
3. Will be used as a catering outlet for the first time- prepare a layout of engineering networks, technical specifications, technical opinion and obtain approval certificates.

Permits, licenses, patents

The beginning of the coffee house activity will be marked by communication with some authorities.

You will need:

• Notify Rospotrebnadzor of the start of activities;
• Obtain permission from the Fire Safety Authority;
• Obtain permission from the SES to work. This is preceded by the submission of documents confirming the availability of health books for the staff, the compliance of the premises with hygiene standards, the conclusion and certificates for the products used.

In addition, you will need a license for alcohol if you are going to introduce it into the range.

Business plan

How much does it cost?

Often, following the desire concluded in “I want to open a coffee shop”, there is a difficult question about the cost of the event.
The above calculation was made for the opening of a coffee shop without a kitchen with an area of ​​150 m2, which accommodates approximately 60 seats, of which about 20 m2 is occupied by the bar part.

№	Name	cost thousand rubles	cost thousand dollars
1	Premises for rent	300,0	8620,7
2	Purchase of equipment	420,0	12069,0
3	Purchase of furniture	180,0	5172,4
4	Purchase of kitchen utensils and crockery	50,0	1436,8
3	Purchase of raw materials	160,0	4597,7
4	Purchase of related goods	30,0	862,1
7	Advertising expenses	10,0	287,4
8	Transportation costs	5,0	143,7
9	Staff salary	250,0	7183,9
	Total	1405,0	40373,6

This amount does not include the cost of obtaining permits and approvals.

Is it beneficial?

A high mark-up for coffee, tea, desserts, combined with the successful location of the coffee shop, makes it possible to recoup all the funds spent in two years, and from the third year to start making a net profit.

When servicing 150 visitors per day with a check, the average value of which is equal to 160 rubles, for a month you can get a revenue of 720.0 thousand rubles.

Franchise work

To the frequently asked question: “how to open a franchise coffee shop?” there is one answer: you need to buy it from the selected company. Registration of a franchise coffee shop does not require special procedures, it is carried out according to the usual scheme.

The main advantage of a franchise business is that the parent company provides special training and consultations. As a result, it pays off quite quickly at relatively low costs and a minimum level of risk.

Starbucks

It is almost impossible to buy a Starbucks franchise, because it puts forward strict requirements for franchisees.

The company adheres to a certain concept in everything for the arrangement and service in institutions. Therefore, the location of the building, the room, the design style must correspond to it. In addition, the quality of products and ingredients of the dish, the music in the hall must be agreed with the company.

chocolate girl

To start working in the Shokoladnitsa chain of coffee houses, the future franchisee needs to invest an amount that varies from 100 thousand dollars to 350 thousand dollars depending on the location and area of ​​the coffee shop.

The cost of the franchise is $70,000, in addition to this amount, a monthly payment of 7% of the sale proceeds is paid.

Despite the costs, with the right business organization, you can make a profit, which is 10-20% of the coffee shop's gross revenue in cities with small populations. In big cities profit reaches up to 30 thousand dollars per month, therefore, the possible payback of the franchise will be 1 to 3 years.

Coffee House

Requirements of the company for the premises:

• the area of ​​the coffee house in the shopping center should be 60 m2;
• the size of the open area should be 100 m2.

To buy a franchise, you need to have a minimum investment amount equal to 80.0 thousand dollars. The company provides a discount 50% for the first two projects, the lump sum is 30.0 thousand dollars, royalty equals 5 % .
Payback period fluctuates 18 to 36 months.

Organization of coffee business

Interior, decoration, own style

To create an unusual interior, you need to develop your own style, creating a special extraordinary atmosphere that attracts customers. In the design, focus on warm decor, which creates a house style, a certain isolation and homeliness, refusing excessive pomposity, hi-tech, art deco.

The color scheme is best kept in warm tones and shades. The psychological perception of such a palette is very conducive to a pleasant pastime in such an institution.

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Promotion Methods

Visitors are attracted to coffee houses by comfort, refined style, and good service. It is these conditions that need to be guided in the promotion of a coffee shop. The following activities will not be superfluous:

• brochures with a description of the conditions and assortment of the coffee house, placed in the media,
• various types of promotions, including on the Internet,
• beautiful and elegant signs on the street,
• neatly and elegantly designed flyers will help promote the coffee shop and attract potential customers.

A good coffee house with a high status, thanks to its special concept that distinguishes this institution from thousands of similar ones, can become not only a profitable business, but also a life's work.

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Modern man is constantly in a hurry, not having time not only to rest, but also to eat. Therefore, the business of creating small coffee shops, where anyone can be at peace, enjoying wonderful coffee, has become widespread. Therefore, many new entrepreneurs want to open a small, cozy coffee shop from scratch, rightly considering it a great way to invest their money, promising a steady income in the future.

If you are a beginner businessman or just want to know what it takes to organize a coffee shop, then we have collected the necessary data. Profit even from a small similar institution can be high.

Location selection

Of great importance is the place where you are going to establish your own institution. The accommodation space must:

• be very crowded;
• be located near roads;
• stay where people stay for a long time (stops, educational institutions, hospitals).

Such a business as a small coffee shop is a very profitable enterprise in any city. The best places to establish an institution:

• city ​​center;
• intersection with a large number of vehicles and pedestrians;
• bazaar;
• Train Station;
• a large shopping complex;
• higher educational institution.

Room selection criteria

Before setting up a coffee shop from scratch, you need to decide how small your space will be. For an ordinary institution for fifty to sixty people, a room with an area of ​​one hundred to one hundred and fifty square meters is suitable. If you are thinking about how to open a mini coffee shop, then first decide what you mean by this. A small stall with an area of ​​three square meters is more like a micro coffee shop.

Mini is an establishment of about twenty-five to thirty-five square meters with an area that can accommodate up to sixteen people.

The selected premises in which you plan to open a small institution must meet the basic conditions:

• if located in a residential building, then the walls with the ceiling must be made soundproof from vibration-proof materials;
• compliance with fire safety rules;
• compliance with sanitary standards;
• ventilation equipment (prohibit smoking in the hall).

Interior decoration

In order for the coffee business to flourish, the interior of the place is essential. Coffee is considered an aristocratic drink, which requires the appropriate setting. It is easiest to choose a specific theme when decorating, for example, an oriental fairy tale, English style. In any case, it is necessary that the design of furniture, walls, cutlery is mutually combined.

Lighting should also be in harmony. It is better to give preference to small lamps than a huge chandelier. Soft diffused light from many lamps will create a cozy intimate atmosphere. In order to create a unique atmosphere, you need music. Ideal - live music.

Furniture

Visitors should be comfortably located in the coffee shop. As a result, you need to take the choice of furniture seriously. In no case should you buy hard chairs in a coffee shop. Her furniture should not force visitors to leave quickly. On the contrary, its soft sofas, delicate ottomans, comfortable chairs should contribute to the longest presence of people in the coffee shop, and, consequently, to a greater number of orders that will be made during this time.

The bar counter and showcase are integral elements of the place.

Dishes

If the decision to design a coffee shop, albeit a small one, is made, then it is important to think about the dishes. It should be in harmony with the general style of the place and suitable for certain of its dishes. Different types of coffee are poured into different cups. Mulled wine should be served in a special glass.

Do not forget that many people who drink coffee often may be connoisseurs of the preparation of this drink. They can figure out in which dishes it should be served. The lack of the right cup can negatively affect the image of the coffee shop.

Before starting a restaurant, consult with an experienced barista to select the right glassware and read books on the subject.

Equipment

Before you open a coffee shop, you need to think about its equipment. You should start by choosing the appropriate machine. There are semi-automatic and automatic coffee machines. In order to get by with minimal investment, you need to purchase a semi-automatic. Moreover, for such a coffee shop it makes no sense to take a machine. Such a device is expensive and will not work at full capacity, and therefore will not pay off. The use of an automatic unit is justified for a large coffee shop, designed for an average of a hundred people.

In addition to the coffee maker, you will need other equipment. To open an institution from scratch, you will also need:

• refrigeration equipment;
• device for grinding coffee beans;
• mixer, can be small;
• juicer;
• microwave oven;
• water purification device;
• cash register equipment.

Other equipment can be purchased as needed. But the main equipment must be of high quality and reliable, because the amount of income that the coffee business will bring if you decide to open it depends on how good the coffee is.

Many companies sell excellent quality equipment. If you don't know much about the topic, find an expert. It can be easily found among the sellers of stores selling the necessary equipment. Employees of firms involved in the repair of coffee equipment can also help you.

Workers

It is impossible to get a complete picture of how to open an institution without solving the personnel problem. A decent coffee business cannot be imagined without highly qualified employees. You need to start by looking for a barista who should be able to make high-quality coffee. To open a restaurant, you need staff:

• two - four baristas;
• several chefs;
• from 2 to 5 waiters;
• driver;
• accountant;
• cleaners;
• manager, if you do not manage personally.

To establish a mini coffee shop, two baristas, two waiters, one cleaning lady and one accountant are enough.

Employees must be polite and tactful with visitors. If customers begin to receive rudeness in exchange for their own money, then the reputation of the cafe will be hopelessly damaged. No advertising will help if there is a rumor that waiters are rude to visitors. When selecting staff, try to find worthy people.

Advertising is not a luxury but a necessity

In order for the new coffee shop that you decided to open to become known, and it began to bring in a good income, you will need its active advertising. Moreover, advertising of the place should take place not only in the media.

In order for its advertising to become successful, you should give the place a memorable beautiful name, come up with an interesting emblem, and dress the staff in original uniforms. Advertising must begin about two months before the opening. Then that day will be full of customers.

Cost of a coffee shop

Let's estimate how much it costs to establish an institution. Let's make an approximate calculation for a small coffee shop with an area of ​​fifty square meters. m. for twenty seats. Calculate the costs (in thousands of rubles):

1. renting a room - 50 for 1 month;
2. equipment - 150;
3. furniture - 50;
4. raw materials - 60;
5. associated goods - 10;
6. advertising expenses - 11;
7. other expenses - 10.

The calculation does not take into account the costs of registration and salaries of employees, as these amounts can vary greatly. Data on the cost of renting a hall is very variable. Depends on the place where you decide to establish a coffee shop.

mobile coffee shop

Recently, in large cities, you can see cars with images of coffee selling it and other drinks right on the street. Due to the great popularity of mobile coffee houses, it is impossible not to talk about how to arrange one. In this case, everything is quite simple:

• register as an individual entrepreneur;
• obtain the necessary permits for running a small business;
• take a spacious car, painting it so that any passer-by knows that this is a coffee shop;
• buy utensils, equipment and necessary materials for making coffee.

Having the above, you can start selling the drink.

Advantages of a business on wheels:

1. minimum financial investment;
2. no need for employees. You can open and do this business alone;
3. big profit, especially in the summer;
4. simplified registration;
5. primitive requirements for this type of business

Flaws:

1. among goods, only drinks and dishes that a person can take with him;
2. You can open and work in a certain season, mainly summer;
3. small incomes.

The creation of a coffee shop can be recommended to novice entrepreneurs. Compared to other types of business, this one does not require huge investments, knowledge and experience. Any person can open a “small coffee shop” business serving wonderful coffee with a unique atmosphere with a little effort.

According to research, in 2017, about 57% of Russians periodically purchased takeaway coffee, and 22% of Russians did it daily. The most active consumers of coffee to go were people from 25 to 44 years old, they accounted for about 49% of drink purchases. Other age groups also show interest in coffee. Such high and stable demand provided opportunities for business development in the "coffee-to-go" format.

Point formats

Business in this segment can be launched in the following formats:

• ordering window,
• kiosk located on the street,
• counter in a shopping or business center,
• seat.

Business Coffee to go pros and cons

On the one hand, such a business is more flexible. Firstly, the assembly of kiosk structures, racks does not require much effort. It is possible to launch a point in a short period of time: for example, the Red Cup network, which has experience in opening enterprises, manages to do this in 14 days. Secondly, the amount of initial costs is several times lower than the launch of a full-scale catering establishment: most of the take-away coffee business formats, namely the order pick-up window, kiosk and counter, require an area from 1.5 to 8 m 2 - this significantly reduces the rent . Thirdly, structures can be moved to another, more popular place.

On the other hand, special attention should be paid to the place of the enterprise - the “wrong” place will not be able to provide high traffic. You need to focus on locations close to metro stations, on the way to work, universities. Moreover, there is a lot of competition not only with points in this format, but also with “full-fledged” establishments that sell coffee to go. Such competition dictates its own rules: you need to keep an eye on your opponents, offer a quality product, promotions.

Business profitability Coffee to go

Since most of the formats, namely the order issuing window, kiosk and counter, require an area from 1.5 to 8 m 2, the initial costs for opening a point will be low compared to a full-scale coffee shop. The average check of take-away coffee enterprises is from 100 to 150 rubles, and the monthly turnover is from 100 to 800 thousand rubles. The profitability of the point can reach 24-30%. The payback period of business in this segment is from 2 to 12 months.

Do I need a license to operate Coffee to go?

To create a mobile point for the sale of coffee, it is optimal to register a company in the IP format and select a UTII taxation scheme. Such a taxation system will reduce costs due to the small area of ​​​​the enterprise and the small number of employees. Also, within the framework of UTII, individual entrepreneurs do not need to purchase a cash register, which allows you to print checks on a conventional check printing machine. The monthly tax of a point in the format of a kiosk, counter, occupying from 1.5 to 8 m 2, ranges from 3-5 thousand rubles.

Coffee to go business plan

Opening this business requires the following basic expenses:

Equipment for business Coffee to go

It is necessary to purchase a professional coffee machine - a coffee machine for home is not intended for commercial use due to the small volume of containers for grain, water and waste. The choice of equipment is carried out depending on the number of orders per day. With a good location and, accordingly, high traffic and a large number of customers, it is recommended to purchase an automatic coffee machine with grain grinding. It will reduce the time of preparation of the order.

How to choose a coffee machine for a cafe

What else to look for when choosing a coffee machine with a large flow of visitors?

• The functionality of the machine - the more flavors it produces, the more choice the client has.
• Cup warming option - allows you not to cool the finished portion of the drink.
• Display - will facilitate the maintenance of the barista machine, highlight when you need to clean the device, add water or coffee.
• The function of pre-wetting the beans - will improve the taste properties of coffee.
• Adjusting the degree of grinding (each type of coffee has its own necessary grinding, which maximizes the taste of the drink).

With low traffic, the cost of buying and operating an automatic coffee machine may not be justified, so you should pay attention to a pod or capsule coffee machine. If the machine does not have a coffee grinding function and a separate coffee grinder is purchased, it is recommended to give preference to a coffee grinder with metal burrs: ceramic ones work silently, but their service life is not long.

Business Coffee to go: menu and prices

For successful competition in the segment, it is necessary to provide consumers with high-quality, delicious coffee, as well as follow the latest. The menu of the largest coffee chains includes from 7 to 14 types of hot drinks, cold drinks (smoothies, frappes), pastries (croissants, cakes, buns), additives (marshmallows, syrups, sprinkles) are also provided. A seasonal menu may be provided.

It is also worth thinking about the price at which the products will be offered. A price that is several times higher than that of the closest competitors can reduce the flow of customers or increase requests from them. Too low a price raises questions from buyers about the quality of products. Therefore, it is important to set prices according to the “golden mean” principle based on competitive analysis. In 2017, the cost of coffee averaged from 20 to 45 rubles, the average price of a Moscow espresso was 123 rubles, an Americano was 145 rubles, a cappuccino was 194 rubles, and a latte was 216 rubles.

Open your coffee shop from scratch

The "coffee to go" option is also used by large catering establishments. As of 2017, 35% of consumers buy takeaway coffee at McDonald's, 18% at Shokoladnitsa, and 12% at Starbucks. However, to open such an enterprise, a high amount of investment is required - from 1 million rubles. For example, the initial costs of launching "Shokoladnitsa" range from 10 million rubles.

Business Coffee to go franchise

The largest chains selling coffee to go, as a rule, develop according to the franchising system. Under this form of partnership, companies grant the right to use their business scheme and trademark. In exchange for the secrets of organizing a particular network, the businessman pays dues. Investments to launch a franchise range from 150 thousand to 1.59 million rubles, depending on the format of the enterprise. The lump-sum contribution for the take-away coffee business is from 55 to 370 thousand rubles. Royalties - from 3% to 6% of monthly revenue or a fixed payment from 2.5 thousand rubles.

Brand	Quantity points	Expected payback	Investments	lump sum contribution	Monthly royalty
Coffee Like	301	From 6 months	From 680 thousand rubles.	From 180 thousand roubles.	4,5%
peppy day	172	5 to 8 months	312 thousand rubles / 490 thousand rubles / 950 thousand rubles	100 thousand rubles	0
Go!Coffee	>110		150 thousand rubles / 160 thousand rubles / 250 thousand rubles	55/ 160/ 250 thousand rubles	2.5 thousand rubles
red cup	53	3 to 6 months	490 thousand rubles		10 thousand rubles
COFFEE MAKE		4 to 12 months	350 thousand rubles		6%
COFFEE AND THE CITY	>50	From 8 months	Kiosk - 1.5 million rubles / Room module - RUB 1.37 million/ Coffee bar with boarding places - 1.59 million rubles	370 thousand rubles	6%
take & wake	23	3 to 6 months	From 560 to 700 thousand rubles	200 thousand rubles - Moscow/ 100 thousand rubles - other cities	3%

A coffee shop is a small establishment that differs from items in a special assortment. Here, visitors are given the opportunity to make an order consisting of delicious coffee and unusual. At the same time, coffee houses, as a rule, do not offer cold appetizers, main courses or salads.

If you want to open your own successful business, then one of the options is to consider opening such an institution. At the same time, at the initial stage of your event, a business plan should be drawn up.

First steps

A novice entrepreneur, first of all, will need to develop a business plan for a coffee shop. This is a document that will contain answers to the most pressing questions. In order to develop a business plan for a coffee shop, it is necessary to analyze the upcoming investment using calculations and estimated numbers.

Required Documents

A novice entrepreneur should register with the tax office. To do this, you need to choose the organizational and legal form appropriate to the scale of its future activities. It can be an individual entrepreneur or an LLC. When registering, please note that your OKED is 55.30 "Activity of restaurants and cafes."

After receiving all the necessary documents, without which it is impossible to open a coffee shop, write and submit an application for the tax regime you have chosen. In the event that it is not possible to conduct your business on UTII, the most profitable option would be the simplified tax system (15%).

In the event that your establishment will take alcoholic products for sale, obtain the appropriate license. In order to avoid penalties, it will be necessary to take care of it in advance

Location

A coffee shop business plan should include a chapter describing the location of your establishment. The success of the whole business depends to a large extent on the favorable location of the object. Ideally, the coffee shop should be located in the most crowded place.

Creating a business plan for your establishment should include considering the best options, including:
- the presence of a metro station nearby;
- crossing crowded streets;
- business quarter;
- finding nearby shopping centers, as well as educational institutions, stations or markets.

As for the sleeping areas, the premises on their territory can be rented for a small fee. However, it is worth considering that the profitability of such a business will be extremely low. A mini-coffee shop will bring a good profit. This is a small establishment with only a few seats. Such a point, as a rule, is combined with a store specializing in the sale of coffee. Despite the small area, its profitability can exceed a thousand percent.

room

A coffee shop business plan will also require considering various options for suitable premises for your establishment. This section must be given close attention, since any catering facility is subject to strict sanitary and hygienic requirements. You can get acquainted with them in the "Technical Regulations on Fire Safety Requirements", as well as in the decision of the Chief Sanitary Doctor of the Russian Federation dated March 31, 2011 No. 29. These requirements are also contained in SanPiN 2.3.6.1079-01.

We list the main ones:
1. The presence of a soundproof layer. It guarantees the prevention of noise for residents of nearby houses.
2. The area of ​​the institution, designed for fifty seats, should not be less than one hundred and one hundred and fifty square meters. Fifteen to twenty square meters should be allotted for the preparation of sweets and coffee.

It will also be necessary to take into account the requirements that are imposed by the fire department. Only when they are fulfilled will your activity be considered legal. The requirements of sanitary and epidemiological supervision must also be taken into account. The processing and preparation of products, as well as the serving of dishes, must take place in strict accordance with them.

Interior

A business start-up plan should consider all aspects of the business that will have a significant impact on the success of the event. At the same time, it should be taken into account that the popularity, and therefore the profitability of each coffee house, largely depends on its interior. When considering this issue, it is important to highlight the key idea of ​​the establishment, and to think over the arrangement of furniture, the color scheme of walls and ceilings, etc. down to the smallest nuances. It should be borne in mind that the interior should be combined with all the details, and even with the varieties of coffee offered by your establishment, as well as with confectionery. The design of the room will create an atmosphere of comfort and a special image of the institution. There are no restrictions on the choice of style. It all depends on your ideas, wishes and preferences.

A business plan with calculations and a description of all the details should provide for the division of the coffee shop into two sectors. One of them will be for non-smokers, and the second - for tobacco lovers. Do not miss this question. Potential visitors will be grateful to you for showing care, and will be happy to visit your establishment again.

Must include air conditioning and ventilation system. It should be borne in mind that it must have a high level of efficiency. Then customers will appreciate it.

Equipment and furniture

If you are preparing business plans, ready-made examples of opening such establishments will help you decide on the purchase of the necessary household equipment. What should the start-up capital be invested in? The section on the purchase of equipment and furniture, which includes an already drawn up business plan with cash investment calculations, see below. So, you will need:
- two or even three refrigerators for 50 thousand rubles. every;
- type (3 thousand rubles);
- coffee machine (30 thousand rubles);
- several professional-type coffee grinders (15 thousand rubles each);
- washing (20 thousand rubles);
- showcase (150 thousand rubles);
- one or two cutting tables (10 thousand rubles each);
- microwave oven (3 thousand rubles).

Depending on the task set for the coffee house, the following can also be purchased:
- cupboard for culinary pastries (60 thousand rubles);
- freezer (30 thousand rubles).

It is also worth considering that the number of coffee grinders purchased should be equal to the number of coffee varieties offered to customers. Only in this case, the flavors of the grains will not interrupt each other.

What kind of furniture should be purchased in business plans? Ready-made examples of such documents for a coffee shop with an area of ​​​​150 sq.m., involve the purchase of:
- tables (40-60 pieces);
- chairs (130-150 pieces);
- hangers (one for 2-3 tables);
- bar counter;
- a waiter's servant.

Coffee shop equipment should include a variety of interior items to create a pleasant environment, as well as a variety of kitchen utensils for preparing confectionery and serving drinks.

Menu

What else is different about opening a coffee shop? The business plan you draw up should include a list of the foods and drinks that will be offered to visitors. Customers are more likely to visit those establishments where the menu has different types and varieties of coffee. It is worth offering mocha and espresso, cappuccino and latte, americano and ristretto, that is, everything that is very popular among the population. The menu may include a variety of syrups. In addition, you should purchase different sizes. In this case, each visitor himself will choose the amount of drink he wants.

The above list is basic for each coffee shop. The further menu will depend on your wishes. It can include buns and sweet desserts that go perfectly with strong coffee. Other dishes at the first stage should not be offered. It is advisable to expand the assortment when the business begins to generate real income, and you begin to expand, and also think about creating your own chain of coffee houses.

Suppliers

In order to make a profit, a coffee shop must offer customers only a quality drink. That is why you will need to understand the aroma of raw materials, correctly evaluate the features of the shape and level of roasting of the grains, as well as their color. All this will determine the absence or presence of various impurities in coffee.

The aroma of the grains must be perfectly pure. It should not contain any suspicious notes. You need to check the entire batch. In a quality product, all grains are the same size and color.

Staff

For the normal organization of the work of your coffee shop, you will need to include the following positions in the staff:
- director;
- two cooks (to work in different shifts);
- four waiters (two for each shift);
- two bartenders;
- two cleaners.

If the business plan you prepared provides for the preparation of your own desserts, then you will also need to include a technologist in the staff. You will also need an accountant and a driver, who can be hired part-time to reduce staff costs.

Price policy

When forming the cost of the dishes and drinks offered by the coffee house, the following should be taken into account:
- the cost of raw materials;
- the price of competitors for similar drinks and confectionery;
- consumer demand.

Pricing should be based on the principle of covering all costs incurred and obtaining sufficient profit for further development.

Advertising

You should not spend money on large-scale informing the population about the work of your coffee shop. A disproportionately greater effect will be given by targeted advertising, designed for a potential client. For example, near the place where the coffee shop chain is located, flyers should be handed out to passers-by. The owner of one of them will be able to claim a free cup of coffee.

A sociable and skillful sales manager is capable of winning the favor of customers and making them want to visit your establishment again and again. According to most coffee shop owners, this improves efficiency better than billboards, discounts, and free cappuccino candies.

The amount of investments and profits

In order to open a coffee shop, the area of ​​​​which will be equal to one hundred and fifty square meters, you will need from 2 to 6 million rubles. According to preliminary calculations, the initial capital will fully pay off in about three years. However, it should be borne in mind that each entrepreneur has his own such period, and its duration depends on the revenue received by the institution.

The business of opening your own coffee shop is a very promising business. In order to understand this, it is enough to calculate the profit received from one cup of the aromatic drink prepared by you. So, for espresso, you need seven grams of ground coffee. From a kilogram of raw materials, one hundred and forty servings will be obtained. With the cost of coffee beans at 1.2 thousand rubles per kilogram, the proceeds from the sale of the drink will be 11.2 thousand rubles. (the price of one cup is 80 rubles). Calculations show that the profitability of your enterprise will exceed 800%.

Those businessmen who have opened their own coffee shops and are already receiving good income from their event recommend:
1. Do not strive to turn your establishment into a restaurant. These are completely different concerns and costs. The very word "coffee shop" means coffee. Therefore, the main emphasis should be placed on this drink.
2. Take care of the successful location of the coffee shop. Do not forget that your establishment will be related to retail. That is why a good place is the basis of its successful work. It would be nice if the coffee shop opens in a crowded area. It is also good if there are large windows in the room. Passers-by, seeing people at the tables of the coffee shop, will certainly want to come in and drink a cup of a wonderful drink.
3. Do not get carried away with related and additional products. Of course, with a large influx of visitors, there is a desire to offer them sandwiches or sandwiches. A varied menu will help you make big profits. However, do not forget about the main purpose of the institution. People visit it only to enjoy a conversation and a cup of fragrant drink. Those who have a desire to eat go to cafes or restaurants.
4. At first, you can buy confectionery on the side. Only then, having returned the money invested in the business, should you think about purchasing equipment for arranging your own baking workshop.
5. Recruit interchangeable people. Do not pay close attention to the age of the candidate and his social status. The main condition for a good worker is his obligation.
6. To exercise personal control over the work of the institution. Any business is doomed to failure if the owner does not want to be interested in its process. Even a thriving coffee shop will inevitably fall into decay if personal control is not exercised. Of course, when a whole chain of coffee houses appears, it becomes very difficult to follow their work. In this case, it will be necessary to create a clear leadership scheme and established contact with the heads of departments.