How to open a nightclub in your city. How to open your nightclub from scratch How to make the club popular

♦ Capital investment in a nightclub: 778,000 rubles
♦ Project profitability: 22%
♦ Payback period: 17 months

With the current fast pace of life, the need for quality rest is becoming more and more urgent. Residents of cities and towns want to spend time in a pleasant environment after hard working days, listening to good music and talking.

For this reason, opening a nightclub is a promising business idea.

In order to plan the activities and development path of the project, it is necessary to draw up nightclub business plan.

This business can be entrusted to professionals. However, outsiders cannot fully understand the whole ins and outs of your case.

Therefore, it is better to do it yourself. Don't worry if you haven't done anything like this before.

Study the proposed typical plan for a nightclub and make your own according to this scheme.

Nightclub Business Plan: Planning

Project Summary

In the summary of the nightclub business plan, it is necessary to indicate who, where and why decided to open a company. You need to answer the questions as briefly as possible: 5-7 sentences. You can expand on the topic in more detail later.

Among the goals of opening such an institution may be the following items:

1. Satisfying the need of the inhabitants of the city of N for the existence of a place for recreation and dancing, which provides services at night and at reasonable prices.
2. Organization of a nightclub with a high level of profitability.
3. Getting profit from activities.

It is necessary to return to the goals indicated in the club's business plan from time to time so as not to lose the course of the project development.

Marketing plan for the development of a nightclub

Market Review:

An overview of the existing entertainment and recreation market is a top priority.

In order to get a complete picture of development potential, in a business plan, an entrepreneur must answer several questions:

1. What is the level of competition in the chosen city, region?
2. Which of the nightclubs are the most popular and why (special "chips", themes, discounts, promotions)?
3. Who will be the main customers of the institution (gender, income, occupation)?
4. What is the best location for a nightclub?

Target group:

The public visiting nightclubs is very motley.

Therefore, accurate data for a business plan can only be obtained for a specific type of institution. The averages are as follows:

• age: 15-35 years old;
• income: average and above average;
• occupation: students, office workers, businessmen;
• men and women in approximately equal proportions.

Competitive advantages:

As a rule, in any city there are already functioning nightclubs.

To stand out from your competitors, you need to analyze their activities and determine a list of advantages that will favorably emphasize the future nightclub against their background.

Opening costs (indicative list)

These are the minimum estimated costs.

To draw up a ready-made list and the cost of the necessary costs for a nightclub, you should use the tables that are placed in a separate application of the business plan.

…the above list did not include the purchase price of the premises, as the example of renting it is being considered.

Therefore, the figures are indicated in another section of the business plan, called "monthly expenses."

№	Name	Price, rub.)
	Total:	RUB 777,230
1.	Paperwork, business plan	28 000
2.	Repair and decoration of the premises	300 000
3.	Lighting equipment:	178 730
	"Central"	91 500
	Scanner	30 500
	rotating head	42 700
	stroboscope	6 100
	Smoke car	4 880
	Disco ball	3 050
4.	musical equipment	90 500
5.	Furniture	120 000
6.	Dishes	60 000

The financial section of the nightclub business plan:

Monthly expenses

The monthly expenses for maintaining a business plan nightclub may include:

• The cost of renting a room.
• Payment of taxes and documentation costs.
• Advertising payment.
  It should be financed especially actively before the opening and in the first months of the institution's existence.
  But even after reaching the level of stability, there should be advertising.
• Staff salaries are on average about 35% of revenue.
• Consumables (dishes, cleaning products, stationery, ingredients for the bar and kitchen).

How to properly manage a nightclub - look in this video!

Nightclub revenue and payback

To calculate the payback of the club in the business plan, it is worth considering that the main flow of customers is recorded on weekends and holidays. There are about a hundred of them a year, and in this case, we should expect 70% of the club's occupancy.

With the check of the "average visitor" 650 rubles, only for this period, the revenue will be 9,500,000 rubles. The total for the year is approximately 15,500,000 rubles.

With the deduction of monthly expenses, the net profit for the year will be from 2,759,500 rubles.

Thus, the profitability of the institution will be at the level of 22%, and the payback period will be 17 months.

Starting your own business is hard anyway. But there is no greater pleasure than working for yourself while doing what you love.

If a purposeful and persistent person sets a goal for himself, he will definitely achieve it. And the best option for designing this goal would be a detailed nightclub business plan. An entrepreneur who is ready to pay due attention to it, who will invest all his strength in the development of the project, is guaranteed to succeed.

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If you want to learn how to open a nightclub from scratch and start your own business in this way, you will have a lot of interesting troubles - starting with choosing the format of the establishment and ending with the development of unique offers, "chips" of your company. Another plus of such an undertaking is that a nightclub can be opened even in a small town, and if you choose a site in a metropolis, nothing prevents you from identifying the target audience of the establishment.

Where to find funds

It is very difficult to say with confidence how much it costs to open a club and how quickly it will pay off: it all depends on the contingent and the success of the institution, as well as on the scale and courage of the initial idea.

Even if you open a small dance floor, you will have to invest at least 4.5 million rubles: you will spend about 2.4 million on equipment (acoustic system, light show system, furniture, interior items), about 1.9 million more will go for daily expenses (maintenance of the bar and restaurant, free drinks as a gift for those who bought a ticket). If the club is successful with a wide audience, the business could pay off in as little as a year, but it would be reasonable to count on longer periods.

If the scale of your undertaking is at least slightly different from the usual dance floor, you will have to invest 10-15 million rubles in the business.

The institution will be profitable if at least 10,000 young people aged 16-35 live in the area or settlement. But where to get big money to open and promote the club? Sign agreements with sponsors, especially with suppliers of tobacco products and alcohol: you can be provided with 600 thousand rubles to organize one party.

Club types

At the moment, all nightclubs are conditionally divided into three types: closed, democratic and thematic. So, how to open a club depending on the format of your undertaking?

Closed clubs

These are elite establishments that pay off the fastest, but opening and promoting such clubs will require the most effort. Closed areas are focused on golden youth, so usually the owner of such a club receives revenue not from ticket sales, but from the sale of drinks and snacks: a non-alcoholic cocktail here can cost 500 rubles, an alcoholic one - from 2500. Is it profitable? More than! However, interest in such establishments quickly disappears - in two years you will have to open a club in a new place.

Get ready for the fact that you will always have to keep the brand: invite the best artists, provide guests with a rich bar assortment and introduce the strictest face control - this will encourage customers to enter the premises at any cost.

Democratic clubs

The main audience of such sites were, are and will be teenagers and students: the target audience is people aged 16 to 25 years. Accordingly, most of them will not be able to pay much for tickets and drinks: you can charge 100-150 rubles for entrance, 90-200 rubles for drinks. The organizers of such clubs take quantity, not quality: turn on the music louder, take care of a catchy advertising campaign - and in one evening you can earn up to 100,000 rubles. By the way, you can ask for a significant price for an entrance ticket (1000-2000 rubles), and then sell drinks to everyone in any quantity.

Thematic clubs

Do you want to attract more regular customers, and not focus on one-time visitors? Great idea! However, before opening a nightclub from scratch, you should decide what to give preference to: one particular musical direction or a certain category of citizens.

You can create a rock or pop club, or you can position your institution, for example, as a platform for people of non-traditional sexual orientation. Oddly enough, almost half of the visitors to such a club are party-goers who do not belong to minorities: they just like the atmosphere of emancipation.

If your gay club is successful, it can bring in up to 60 million rubles a year, but getting into such a business is difficult: you need to have significant connections. But opening the doors of a thematic institution is much easier. However, this is not the best option for a small town - the audience will be small anyway, should it be further limited?

Room options

A spacious and stylishly designed room is exactly the component that will make your business successful: a nightclub should be located on an area of ​​​​at least 500 m 2, of which 250 m 2 will be occupied by the main dance floor. In no case should you organize such establishments on the first floors of residential buildings! Even if you manage to formalize the site, the doors of your club will be closed as soon as complaints from residents arrive.

If you are planning to open a business outside of Moscow or St. Petersburg, try renting empty premises of cultural centers and cinemas: in large cities, such buildings are mostly occupied. A great option is to rent or buy a separate building. But pay attention: the height of the ceilings must be at least 4 meters - you have to hang sound and lighting equipment.

Staff

Let's say you have decided how much it costs to open a nightclub, purchasing the necessary equipment and starting repairs to your liking. But do not forget that you will still have to pay salaries to employees. Even in the simplest club should work:

Ten employees will have to pay at least 200,000 rubles a month. But it is worth considering that most of the workers will work in shifts: first of all, these are waiters, bartenders and cloakroom attendants. As for the guards, they must be really strong people who can calm down any violent guest, so it’s better to immediately contact the agency and hire real professionals. People don't want to go to a club where they can't feel safe.

Main dangers

Considering how much it costs to open a nightclub and how much effort will have to be invested in finalizing every little thing, losing customers and profits would be especially disappointing. Most often, the following factors lead to the failure of start-up entrepreneurs.

Incorrectly formatted documents

If you do not have notarized papers confirming that the construction or re-equipment of the premises was carried out in accordance with all the rules, the success of the club will be short-lived. Also required: the conclusion of the SES, medical records of employees, an agreement with a garbage disposal company, permission to sell tobacco and alcohol, as well as any other goods.

Addict Visitors

Drug trafficking requires special control by the administration. If the higher authorities suspect that one of your clients is involved in the sale of illegal substances, one day people with weapons and in camouflage clothes will burst into your place. One such action will be enough for people to stop being interested in the club, and you will fall under criminal liability.

The idea to open a club is visited by many young entrepreneurs who want to build a business in the entertainment industry. However, how realistic is it to create a successful and popular institution? Let's take a closer look at what funds will be required for this, what needs to be done to stand out from competitors and how to attract customers.

General characteristics of nightclubs in Russia

Opening a club is the dream of many entrepreneurs interested in the entertainment industry. Everyone is well aware that famous clubs bring fabulous profits to their owners, become a center of attraction and a venue for the most striking events.

On the other hand, before you expect a profit from your own institution, you need to invest in it. And quite significant.

The competition in this area is so high that most clubs open and close unnoticed. This is especially true for fairly large cities, where the number of such clubs and restaurants exceeds a hundred.

In small towns, there is another problem - low demand for such establishments. Especially if the city already has 4-5 clubs that cover the needs of residents in dancing and nightlife. Is it worth spending money and effort to create your own institution?

The competition in this area is so high that most clubs open and close unnoticed.

Pros and cons of opening a nightclub

If the entrepreneur is still confident that his idea of ​​a nightclub will "shoot", you can try. There is still enough room on the market for really high-quality establishments. But before analyzing how to open a nightclub, it is useful to assess what strengths and weaknesses the business in this area has.

Advantages

1. High profit. With good planning and high-quality organization, a nightclub will quickly begin to bring a high income to the owner through the sale of tickets, drinks, and dishes. In just one weekend (Friday, Saturday, Sunday), even a small club can gather 500-600 customers. With an entry price of 500 to 1000 rubles, the income from tickets alone will be from 250 to 600 thousand rubles.
2. The opportunity to become the center of city life and organize concerts with invited stars.
3. The opportunity to realize your own dream by creating a unique concept institution.

Flaws

1. Very high competition. In the field of entertainment, nightclubs compete with bars and restaurants that work at night. Currently, virtually every city has at least 2-4 nightclubs that meet the needs of local residents.
2. Big investment. Opening a popular nightclub from scratch is very expensive. Unfortunately, it is unlikely that it will be possible to save on opening. An approximate nightclub business plan with calculations will be considered in a special section.

The first stage - club planning

Before starting the development of the project, it is necessary to conduct a small marketing research of the entertainment industry in the city where the establishment is planned to be opened. Find answers to the following questions:

1. Are there other nightclubs in the city, how many are there? What part of the city are they located in?
2. Which establishments are doing well and which are losing (by observation)?
3. What is the secret of the success of the former and what mistakes do the latter make?
4. Have nightclubs closed in the city lately? For what reasons?

It will be useful to study the reviews in groups of already operating nightclubs in order to understand what customers like, what is in demand. Try to organize a vote on the topic of a new institution: whether it is needed, what format is interesting for guests, and so on.

Why is the club concept important?

Experience shows that only establishments that offer guests something special, including a unique concept, remain on the market for a long time. It can be expressed in the interior of the club, its promotions or events, atmosphere, menu. There are a lot of options. The task of the opening institution is to create something special that will attract customers and ensure profit.

Only establishments that offer guests something special stay on the market for a long time.

What will it take to create a nightclub

Consider a typical nightclub project, more precisely the list and amount of financial costs:

1. Rental and renovation of premises. It will take from 150 to 700 thousand rubles to rent a large area in a part of the city with good infrastructure. It is not necessary to locate the club in the center, but the outskirts or sleeping areas will definitely scare away some customers.
2. Interior design, including the purchase of a bar counter and furniture. Depending on the complexity and exclusivity of the interior, the costs can reach up to 1 million (or even more). This column includes:
   • furniture (bar counter, tables, armchairs or chairs, sofa);
   • lighting, including light music;
   • installation of sound equipment and DJ console;
   • dance floor decor.
3. Registration of permits - about 500 thousand rubles.
4. Advertising campaign and promotion in social networks - from 100 thousand rubles and more (for the first 5-6 months).
5. Staff remuneration - about half a million rubles for the first months, and about 3 million rubles a year. This amount does not need to be fully included in the estimate, since most employees will receive their salaries from the cash desk.

So, how much does it cost to open a club? For these purposes, about 3 million rubles will be required, and with a more complex project - much more. Unfortunately, in the absence of significant financial investments, it will not be possible to open up and compete in the entertainment industry.

What permits are required to open a nightclub

To ensure the legitimacy of the presence of an institution in the entertainment services market, its owner is required to draw up a very significant list of documents. Also note that obtaining some documents takes several months, so you should start processing all papers in advance.

1. Certificate of registration of a legal entity. A nightclub can only be registered as a legal entity, as individual entrepreneurs are prohibited from selling alcohol.
2. A building project for an entertainment facility or a refurbishment project. Must be approved by the Sanitary and Epidemiological Service and the Ministry of Emergency Situations (State Fire Service). For new facilities - permission to operate.
3. Registered declaration of fire safety.
4. Fire safety instruction at the facility and evacuation plan.
5. Permit for the type of activity from Rospotrebnadzor.
6. Orders on carrying out sanitary measures.
7. Journals of accounting for disinfectants, as well as ventilation disinfection.
8. Production control program that meets modern technological requirements and sanitary standards.
9. Quality certificates for all sold goods.
10. Permission to sell alcohol and tobacco products.
11. Contracts for waste disposal, disinfection and deratization.
12. Regulations on labor protection.
13. Employment contracts with employees, as well as medical books with a fixed medical examination and sanitary training.
14. Orders on the appointment of the general director, chief accountant and all employees.
15. Staff schedule.
16. Certificate of completion of specialized training for a person responsible for fire safety.

As you can see, the list of documents is quite impressive. It will take about six months to complete all permits. It is better to start receiving them in advance, at the same time when the repair and preparation of the premises for operation begins.

It will take about six months to complete all permits.

How to choose a room

A well-chosen location of the club, combined with a well-renovated and decorated premises, will be half the success of the entire establishment. It is reasonable to find an area in the central part of the city and in an area with developed infrastructure. Opening an establishment in a residential area is likely to lead to losses.

Choosing a place for a future nightclub should be based on its specifics and target audience. For example, if an entrepreneur plans to open an “image” establishment for people with high incomes, he will have to spend money on renting a large area in the city center. If the target audience is students, you can limit yourself to more remote areas with good transport accessibility.

It is a bad idea to rent the first or basement floor of a residential building for premises. Loud music and the noise of dancing will surely provoke conflicts with the residents. A good establishment needs an area of ​​​​about 250 square meters with high ceilings (at least 4 meters).

What employees are needed for a nightclub

Only a fairly large team of professionals can provide high-quality work of the institution, which includes:

1. Director (manager) - this role can be played by the entrepreneur himself or by a hired specialist with management experience.
2. Administrators or managers, responsible shifts - 3-4 people.
3. Bartenders, waiters, hostesses - 8-10 people.
4. DJs - 1-2 people.
5. Cooks - 3-4 people.
6. Cleaners, cloakroom attendants - 2-3 people.
7. Creative director or SMM specialist.

How to promote a nightclub

1. outdoor. Rent several billboards, billboards or other structures for 3-4 months. This type of advertising attracts the attention of a very large number of people, some of whom will definitely become your customers.
2. Distribution of leaflets. Handing out printed materials - leaflets or flyers (especially those that entitle you to a discount) is a very good idea. So you can attract a lot of students and young people to the club. It is better to distribute leaflets in the area of ​​technical schools and universities, as well as in shopping centers.
3. Internet advertising. A promising option would be contextual and targeted advertising - these methods show your ad only to the target audience, selected by personal information (gender, age, location) or search history.
4. Accounts in social networks. A separate way to promote your own institution, which, with a competent approach, will ensure constant interest from customers. Register club pages in all social networks, set up synchronization between them and regularly update information about promotions and events. This will help you to constantly attract attention to yourself.

Users like beautiful photos, videos and stories, so invite a professional photographer to every party. Also, do not forget to provide all publications with a set of hashtags, including the name of the city and institution.

Now entertainment establishments have appeared on the Russian market, having launched the sale of their own franchises.

Should You Buy a Nightclub Franchise?

Now entertainment establishments have appeared on the Russian market that have launched the sale of their own franchises:"Contrast", "Contact bar", "Nebar", "TheBarXXXX" and others. The advantages of buying a franchise include assistance with opening and recruiting staff, advice on paperwork, as well as the ability to attract clients with a well-known name. But is it beneficial?

In any case, the costs of opening a club will be very significant, and paying a lump-sum fee will increase them by 30-40%. The average value of this one-time payment is 500 thousand rubles. Also, do not forget about royalties - a monthly payment for the right to work under the brand - 3-7% of the profit.

How quickly will the investment pay off

The period that will show whether the institution is competitive in the market is approximately 1 year. A large number of visitors in the first month of operation should not inspire false hopes - not all of these customers will become permanent. All investments with successful work can be recouped in 1.5-2 years.

Conclusion

Opening a nightclub is a very costly business that promises, however, super-high profits. Only establishments that offer customers an original concept combined with high-quality service are retained on the market.

Here we will consider information on how to open a nightclub, what you need for this, as well as a free business plan for opening it.

The key to the success of any club business is the original concept of the institution, the right target audience and, sometimes most importantly, good music. As a rule, more than 20% of the residents of megacities are regulars at nightclubs, the main of which are young people aged 18-35.

Night lovers tend to flock from all over the city to the center, because it usually has the largest selection of various entertainment venues - cafes and bars, nightclubs and restaurants. Club youth very often spend the whole night traveling from one entertainment venue to another, looking for interesting programs for themselves, while gaining new experiences.

Business plan

We present you a free ready-made example of a restaurant-based nightclub business plan that already exists and will help you open this business. The minimum required investment is 2-3 million rubles. The nightclub area is approximately 500 sq.m.

Market analysis

Night clubs have the highest occupancy, where the main visitors are students. The share of such establishments is about 80%. More profitable are the "democratic" youth clubs, which are similar to discos. Their popularity is due to famous DJs and scandalous show programs. The owners of such establishments earn money through a large turnover. As a rule, their capacity is from one and a half thousand people or more, and they let in almost everyone who wants to. Therefore, despite the small amount of the average check (about 300-500 rubles), due to the mass character, it is possible to collect good revenue.

For a specific city, with a specific population of about 500 thousand people, an analysis is made of existing restaurants and entertainment nightclubs. Potential visitors to an institution of this kind are being counted, taking into account the existing educational institutions in the city, since it is young people under 30-35 years old who are mostly buyers of such services. With enough young people and students, around 10,000, it would be cost-effective to set up a nightclub.

Essence of the project

A restaurant that has been successfully operating for several years can turn into an entertainment club at night and until the morning, since the restaurant does not work at night. The success of a nightclub can be ensured by creating a specific thematic direction, for example, a certain style of music, which is not found in other clubs in the city. Entertainment programs, organization of special parties, weddings, birthdays, corporate parties, with guests represented by famous performers and musicians, can become an additional source of income. Thanks to the well-functioning work of the kitchen, you can create an excellent menu for a nightclub, and change the assortment every evening.

Production plan

This section specifies the existing organizational issues. Due to the increase in working hours, it is necessary to increase the staff of the future nightclub. It is more expedient to create 4 shifts, each with 6 people. For well-established work, 2 cooks and 2 waiters, a bartender, a dish washer will be needed. The total staff is 24 people. To organize the evenings, you need one party organizer and one DJ. If artists are involved in the evening, the cost of entry will increase, so these costs are not taken into account in the total figures.

To start a small nightclub, the following equipment is being purchased:

• acoustic system - 600 thousand rubles;
• a system for organizing a light show - 300 thousand rubles;
• furniture and interior items - 1.4 million rubles.
• cash register - about 100 thousand rubles.

Total total expenses - 2.4 million rubles.

Marketing plan and features

To attract customers, it is necessary to hold a bright show about the opening of a nightclub, possibly with the distribution of loyalty cards of the institution or free admission. You can also periodically hold various promotions and prize draws, provide discounts to regular customers.

Financial plan

This section takes into account and defines the main indicators of income from the project. Pricing for entrance to the nightclub will consist of a ticket fee of 100 rubles, the price of which will include 3 drinks, prices for the restaurant menu remain the same. Based on the previous data, you can calculate the approximate sales volume. On average, 70 people, 500 rubles each, a total of 35 thousand rubles a day.

The proceeds from the nightclub will be 150 people, 300 rubles each and the cost of entry. Total 60 thousand rubles. Total daily revenue is expected in the amount of 95 thousand rubles. It should also be taken into account that there are more visitors on weekends. Thus, the average minimum monthly revenue will be: 30 days x 95 thousand rubles = 2 million 85 thousand rubles.

Daily costs will be:

• free drinks 50 rub. for a ticket
• restaurant operation 60% - 21 thousand rubles;
• expenses of a bar and a restaurant in a nightclub - 55% of revenue - 33 thousand rubles;
• security services - 30 thousand rubles per month.

In total, daily expenses will amount to 61 thousand 500 rubles, and 1 million 875 thousand rubles per month.

The remuneration of the staff of the night club will be 312 thousand rubles. Including:

• cook - 1 thousand rubles per shift, 30 thousand rubles per month;
• bartender - 750 rubles per shift, 22 thousand 500 rubles per month;
• DJ - 1 thousand rubles per shift - 30 thousand rubles per month;
• organizer 1 thousand 200 rubles per shift - 36 thousand rubles per month;
• waiter - 500 rubles - per month - 15 thousand rubles;
• dish washer - 350 rubles - per month - 10 thousand 500 rubles.

Gross revenue for the month is 663 thousand rubles. With a tax rate of 20% of the revenue of a nightclub, under the general taxation system, the monthly amount of tax payments will be 132 thousand 600 rubles. Deductions for the UST are 35% and will amount to 109 thousand 200 rubles. Total net profit at the end of the payment of all taxes and contributions will be - 373 thousand 400 rubles.

As a result, it turns out that the business plan for opening an entertaining nightclub based on a restaurant is quite profitable, provided that there is no big competition for the establishment.

If you need a building and the club itself will be larger than in this example, then you can download business plan with a more detailed description of the costs for this business.

Nightclubs - restaurants, cafes, bars, according to GOST, belong to public catering enterprises. They differ only in that the entertainment program for them is the main service, and the sale of food and drinks is an additional one. When choosing a suitable room, you need to proceed from the concept of the institution, and take into account legal restrictions.

 

When evaluating business ideas, such an option as opening a club, a dance night or a themed one, more often attracts young entrepreneurs. The interest is understandable: the vast majority of club regulars are people from 18 to 35 years old. On the other hand, for all its profitability, this business requires large investments, is characterized by increased risks, and a difficult organization. The success of an enterprise is determined by three main factors:

• the concept of an entertainment facility;
• place and premises for the organization of the club;
• investment to finance the project.

In fact, the first two determine the prospects of a business idea, and the entire subsequent economic calculation: the payback period of investments, expenses-incomes.

The basis of the club concept is the idea

Anything can become the main "feature" of a nightclub: the unusual architecture of the building, the original musical direction, the location: a floating platform, a beach, a roof, and so on. The concept is born from an idea, which is translated into sketches, calculations, drawings and drawings. When developing it, marketing research is used. It is necessary to assess the financial capabilities of future visitors, the need for the service; study competitors, find their strengths and weaknesses in terms of the main parameters: price, quality, list of entertainment. Examples of club concepts are shown below (Table 1).

Table 1. Optimum floor space for nightclubs of various formats.

Club concept	Positioning	Population, thousand people	Capacity, pers.	Room area, sq.m.
Event restaurant	place for celebrations; something between a restaurant and a concert venue with a large dance floor
Arena for events	open dance floor for large-scale concerts, festivals, raves	from 1.5 million
vijay cafe	holding unique events combining music and multi-projections on video panels	from 300 (high intellectual level)
	bohemian club for a narrow category of wealthy visitors with a bar, cigar room, expensive artists
Lounge cafe	a cozy place for the elite, with a special selection of music, a small dance floor, a large hookah	over 400 (developed club culture)
Dance club	Democratic institution with a large dance floor, DJ, show program	from 600 (standard of living is average and slightly higher)

When choosing a room for a club, they pay attention not only to its area, but also to the height of the ceilings - usually up to 4 m. Level 6 - 8 m requires a third more expensive music and lighting equipment. Moreover, it is mounted at the very first stage, even before the final finishing of the hall.

If you are just thinking about how to open your own club from scratch, it is not out of place to heed the advice of experienced entrepreneurs. It is believed that the location of the nightclub: the center, the outskirts of the city - plays a secondary role. Up to 80% of customers are regular visitors, they know exactly what they need. The second point: you should not buy a building as a property, renting is more practical. The average life of such projects is about 3 years. Then they close, rename, move to another place.

Where can you open a club?

Not every place is suitable for an establishment operating at night. It is not enough to evaluate the suitability, capacity, acoustic properties of the hall. There are special requirements for public buildings where a large number of people gather. In addition, any club provides catering services, the sale of alcohol and cigarettes. So, it is mandatory to comply with all requirements for catering establishments.

Club-restaurant according to GOST

In 2015-2016, two documents were put into effect, the requirements of which must be taken into account when organizing any restaurant, regardless of its size, form of ownership, type and range of services.

1. GOST 30389-2013 "Services... Classification...", from 01.01.2016
2. GOST31985-2013 "Services ... Terms ...", from 01/01/2015

According to the classification, a night club is a specialization of an institution according to the interests of consumers (Fig. 1). The document does not provide for special conditions for such enterprises, and all general restrictions apply to them in full (Table 2). Let's note the main ones.

1. Any catering facilities can be located in residential and public buildings (including detached ones), on the territory of railway stations, shopping malls, offices, cultural and entertainment centers.
2. Access roads, pedestrian access with the placement of information signs should be provided to the enterprise. The surrounding area should be lit, landscaped. For the restaurant, an equipped parking lot is required, which cannot be located inside the courtyard area.
3. If the institution is located in the MKD, then all building codes for the permissible level of noise and vibration are observed (GOST 30494 - for residential buildings). Separate entrances and exits are arranged, including emergency ones, with instructions on what to do in an emergency.

When placing a club in an ordinary residential building, there are difficulties with the transfer of premises to non-residential. The Housing Code does not require the mandatory consent of all tenants (Article 23). However, in order to equip a separate entrance area, it is often necessary to occupy a piece of land belonging to an MKD, to reconstruct common areas (house wall, entrance). The issue is resolved individually, sometimes it can be limited to the decision of the general meeting (re-planning), in another situation, the consent of the owners will be required (reconstruction).

Table 2. Minimum requirements for buildings and premises for a night restaurant.

GOST requirement	Necessarily
Separate entrances for visitors and staff (service)
Signboard indicating the name, profile, mode of operation
to the premises
Arrangement of the entrance area: hall, vestibule, entrance hall
Wardrobe, hangers in the hall or directly in the hall
Service hall separated from production premises
Free toilet with soap, towels, wastebasket
To technical equipment
Natural and artificial lighting
Emergency lighting (battery lights, generator)
Water supply (hot, cold), sewerage
Heating providing T° 19 - 23 °C
Air conditioning system with maintenance of T° and humidity parameters
Security alarm
Sound insulation of the room (in a residential building the level is less than 35 decibels)

A separate topic is fire safety requirements for catering buildings. You can get a positive conclusion from the Ministry of Emergency Situations only if all regulatory documents are observed. Wooden walls must be covered with fire-retardant paints or plastered; only non-combustible materials are allowed in the decoration, the width of stairs is not allowed less than 1.35 m.

Unsanitary conditions are the enemy of the entrepreneur

For a night restaurant, the requirements of SanPiN 2.3.6.1079-01 are mandatory for the organization of public catering. When placed in an MKD, additionally SanPiN 2.1.2.2645-10 - to the living conditions in residential buildings. We list only a few grounds that can lead to fines, and even the closure of the club.

1. You can not place workshops for cooking in basements and semi-basements. Production should not worsen the living conditions of the residents of the house (noise, odors, vibration, electromagnetic fields).
2. It is not allowed to unload products, other raw materials from the entrances of a residential building. To do this, equip a reception point from the end of the building, where there are no windows, or from the side of the street.
3. Garbage, food waste are stored in separate containers on an asphalt (concrete) site no closer than 25 m from the entrance, playground, cleaned when 2/3 of the volume is filled.
4. Exhaust ventilation is installed separately from the general building above the roof level by 1 m. A pipe of this height is attached to the wall of the house, and to use the facade, you must obtain the consent of the owners' meeting. You can peacefully settle the issue by concluding a paid lease agreement with the HOA for part of the common property of the house.

Thus, we can conclude. The law does not prohibit the organization of catering establishments, including establishments with a night schedule, in residential buildings. However, a separate building is more reliable - this will save you from numerous complaints and checks.

Financial investments, payback

Even a novice businessman understands that a club is an expensive idea. It is impossible to do without, and he needs to be convinced of the profitability of the project. Most of the business plans are designed for investments from 50 million rubles (Table 3). But among the requests for investment, you can see amounts of 10-30 million rubles, usually from a small peripheral city. Profitability is estimated at the level of 25 - 50%.

Table 3. Comparative characteristics of three projects in different regions. Source "Club of Investors".

		Quantitative indicators	financial data	Requested Investment Amount
Night club with bar and cafe (zero cycle), Krasnodar	complex character: a place for events, concerts, discos, corporate parties; dance floor, neon 3D effects	detached building, center; area - 1000 sq.m.; capacity up to 1,500 people; average check - from 1000 rubles.	entrance ticket - 500 - 700 rubles; dinner (cafe) — 2,500 rubles; drinks (bar) - from 500 rubles; payback period - 2.5 - 3 years	150 million rubles
Nightclub, St. Petersburg (from scratch)	Lounge cafe - day, night: live music, laser show, entertainment program	area - 500 m; seats - 150; planned number of visitors/night - up to 400	expected income/month: daily - 350,000 rubles; night - 1,500,000 rubles; payback period — 1.5 years	total is not specified; equity participation from 5.5 million rubles. from participant
Expansion on the basis of an existing Irish pub-type restaurant; Nakhodka	dance hall in modern style, exclusive club music, performances by professional dancers	in the restaurant - 210 stationary places; there is an undeveloped 2nd floor in the property: the area is 200 sq.m., the ceiling height is 8m.	project development: 5 months; repair - 300,000 rubles; furniture - 5,000,000; sound, lighting equipment - 1,000,000 rubles; payback - 3 years. net profit - 1,200,000 rubles / month	50 million rubles for 10 investors (10% each); loan - 3.5 million rubles. for 24 months

If someone is sad after evaluating the level of investment in the club business, then there is no reason for this. The task is not easy, but only a non-unique person can be attracted by such an idea as how to open a nightclub from scratch. They are very different, not all of them are distinguished by a rich entourage, and they operate quite successfully in many places. The list of the 40 best Russian clubs according to the musicians (compiled by Daily) also includes small cities: Sochi, Kaliningrad, Izhevsk, even a surfer beach club near Anapa. It all depends on local conditions, if there is demand, sooner or later it will be satisfied by someone.