How to trade in the market so that the business makes a profit? How to start a clothing business.
Most often, having decided to start an entrepreneurial activity, people choose trade. This is due to the fact that such activities do not require special knowledge, are available to everyone, and with perseverance and proper business organization, can bring good profit. Despite the fact that Russia has a huge number of markets, shops and supermarkets, their number has not yet reached saturation. Thus, according to statistics, the retail space per inhabitant in our country is almost two times less than in Western Europe.
When planning to engage in trade, first of all, you should decide on the product that you will offer to customers. You can earn money by selling any product. How profitable it is for you to trade on the market depends on your preferences, connections and life experience. If you do not go into details, then there are several enlarged groups of goods that are usually offered in retail markets and small shops:
- foodstuffs:
- clothing and footwear;
- goods for household and personal hygiene;
- goods for the repair of premises and construction;
- tools and household appliances.
Once you have identified your product niche, the next step in starting a business is choosing a location. It is an axiom that the best places are located on the path of the human flow - entrance and exit, central aisles near parking lots. However, rental prices are the highest here. If you do not have experience and “buffer” capital for the first time, then it is better to start not from the most prestigious places, but choosing a counter in the “corral” is obviously a losing option.
Food group trade
Food is of the greatest interest. Indeed, no matter how difficult the economic conditions are in the country, the first problem for the head of the family will always be the task of feeding his loved ones. But for the same reason, competition in this market segment is very high.
Having decided to trade in food, you will be forced to compete not only with your neighbors on the counter, but also with supermarkets and retail chains. Naturally, your financial capabilities cannot be compared with Pyaterochka, Magnit or Auchan.
What can be traded on the market profitably in such difficult conditions? The answer is very simple - the same thing that these network giants trade, but offer the buyer what these giants cannot offer. How do you survive and thrive in these conditions? It should be understood that when trading, for example, eggs produced even on one's own farm, one cannot offer lower prices than in retail chains. The secret is to create your own circle of buyers. It is well known that buyers most often prefer "their own and trusted" sellers, even if they have a higher price for some goods than their neighbors.
It is necessary to establish informal relations with buyers. In this case, they may give you their phone number for messages about the delivery of a special or cheap item. It is impossible to abuse such contacts only. Annoyance can play a cruel joke on you. Consider the specific features and needs of your loyal customers. Such contacts are very useful on the threshold of big holidays.
Read also: How to open a butcher shop from scratch: a business plan
Now it is profitable to sell “village products”, which buyers associate with the absence of chemicals and antibiotics. However, in order to meet the requirements of this group of consumers, it is necessary to choose suppliers very carefully. Indeed, today, due to the availability of veterinary materials and pesticides, there is a high risk of their uncontrolled use in private households.
Product display should be as attractive as possible. Customers tend to like having price tags with additional information. For example, if the product indicates its origin or features (“open ground tomatoes” or “ambassador using sea salt”, and so on).
The sale of meat on the market belongs to the category of a very profitable business. There are a lot of people (with different income levels) who buy meat exclusively in the market. Only in the market you can communicate with the seller, “smell and feel” this specific product.
The meat trade in the market has its own specifics. Firstly, such meat is predominantly fresh or even steamed, and not frozen. Secondly, of course, the period of its implementation is limited. Usually meat sellers buy it from small producers by prior arrangement. This ensures not only the safety of the product (this is done by the sanitary and epidemiological inspection), but also the confidence of the seller that the animals are grown in proper conditions.
In Russia, it is quite common to have long-term close cooperation with sellers with people who raise animals in their personal subsidiary plots. At the same time, the seller also acts as a supplier of compound feed, veterinary drugs and other goods (including household goods). Such cooperation is beneficial to both parties. With vast distances in our country, it is most often not profitable for a small producer from remote areas to sell meat on the markets of large cities.
The trade in fish in the market is, to a certain extent, similar to the trade in meat products. But fish is an even more perishable commodity than meat, so the profitability of such trade depends very much on the efficiency of working with suppliers.
Trade in the markets for vegetables and fruits is very common. Previously, these were strictly seasonal goods. Today, in the winter, it is quite possible to trade in imported or greenhouse products. It is profitable to retail products from Central Asia at the market. Nuts, dried fruits and spices are also in steady demand in Russia. A significant advantage of this group of food products is a fairly long shelf life.
Fluctuations in the prices of fruits and vegetables are very large. An important role is played here by the fact that these goods, in the majority, are perishable. Prices for them can fall significantly in one day or, conversely, grow depending on the arrival (absence) of a large consignment of any product.
Trade in clothing and footwear
In the markets, most often, they sell clothes and shoes of low and medium price categories. Wealthy people prefer to buy expensive exclusive and branded goods in boutiques or even abroad. The profitability of trading in this range of goods is highly dependent on the reliability and cost-effectiveness of prices from suppliers or the presence of direct links with foreign wholesale markets. The personality of the seller plays a very important role here. We all know the category of people who are able to convince to buy any thing, as "you look like a million dollars in this jacket / coat."
Read also: How to open a building materials store from scratch
Long gone are the days when sellers in the market in one place offered everything - from socks to fur coats. Today, each seller has his own specialization. How to start trading on the market, in principle, does not matter. You just need to evaluate your capabilities - connections, working capital, and so on.
A special segment of the market is occupied by goods of the second-hand group. In the context of the crisis and the decline in the income level of the population, this business is flourishing both in large cities and in small towns and villages.
Trade in goods for personal hygiene and household
Goods for household and hygiene are most often represented in the markets by household chemicals and inexpensive cosmetics. These are everyday goods, so they have the greatest turnover in sleeping areas. Very profitable is the trade in household chemicals in small remote towns. Very often, the trade in these goods is combined with the sale of auto chemicals (glass washers, antifreeze, electrolyte for batteries, and so on).
The range of goods at each point should be as wide as possible and cover all price categories. Related products must be presented on the display - overalls, protective equipment, containers, and so on.
During the summer season, you should pay special attention to the range of goods for the garden. In addition to the usual fertilizers, seeds and chemicals, attention should be paid to the simplest tools - secateurs, sprayers and other devices.
Trade in tools and building materials
Trade in the range of goods of this group requires sellers of sufficient qualifications and competence. In addition, in order to create a sufficiently wide range of instruments presented, very significant working capital is needed. For this reason, individual entrepreneurs trading in the markets, as a rule, specialize in a narrow segment, for example, they sell only woodworking tools or represent mainly one manufacturer.
Plumbing products, heating equipment and related fittings are in high demand in regions with intensive individual construction. The sale of consumables (putties, paints, sealants, adhesives, and so on) is a very significant and relatively stable source of income.
Recently, the production of certain types of building materials in small enterprises is gaining popularity. In many regions, most concrete blocks, paving slabs, fence sections, and similar materials are produced locally. Cooperation with such enterprises for entrepreneurs in the market brings good income.
Profitable niches for trade: pilaf via the Internet, knives, optics and much more.
Since the establishment of commodity-money relations, trade has been one of the most profitable types of business. However, during a crisis, the question of what is profitable to trade becomes especially relevant. Which product will be in demand for sure: already well-known and “promoted” or innovative? Low or high price range? Domestic or imported production?
To understand which product to choose for promotion, you should analyze the market situation in various segments, the prospects for its development, evaluate distribution channels and the level of competition.
Market situation
Nowadays, citizens' incomes are declining, and this entails a decrease in their purchasing power. According to Rosstat, in 2015 the real disposable income of Russians fell by 4%, and in the 1st quarter of 2016 - by another 3.9%.
According to research by "Romir", approximately 70% of our compatriots in 2015-2016. began to save up to 10% on the essentials: groceries, clothes, shoes, and other non-food consumer goods.
Sociologists distinguish four types of buyers depending on their chosen cost-saving strategy (see Table 1).
| Buyer type | signs | Behavior |
|---|---|---|
| "Optimizer" | Men over 45 living in major cities | Refusal from expensive brands (21%), switching to cheaper ones (31%) |
| "Rationalist" | High income people | Make a shopping list (29%) and always follow it |
| "bargain hunter" | Women aged 35-44, low-income citizens, residents of small towns (100-500 thousand people) | Purchase goods mainly through promotions (19%) |
| "Thrifty" | Residents of small settlements, low-income people | They stock up on food for future use (16%), go shopping less often to keep their budget under control (22%) |
Similar trends are observed in online sales (see Figure 1).
*Data are presented without taking into account online orders of ready meals, tickets, digital goods, bulk purchases
In 2015, according to Vedomosti, they grew by only 3% adjusted for inflation (excluding - by 16%). This is 2.5 times less than in 2014 (8% adjusted for inflation). In an average online store, the check “grew” by 8% and amounted to 4,050 rubles, the number of orders also increased by 8% (growth to 160 million)
According to Data Insight statistics, consumer interest has shifted from electronics and household appliances to budget goods: inexpensive clothing and consumer goods. At the same time, the share of premium brands and expensive goods has decreased. The leaders are sports goods, products for animals and children's assortment.
Summary: the situation on the market makes us think about the formation of a fairly wide range, designed for an audience interested in saving. At the same time, the quality should be acceptable, since competition in the low and medium segments has been and remains high. The marketing strategy should be targeted at different categories of citizens and take into account their preferred ways of saving.
What do buyers want?
Let's take a look at what commodity is profitable to trade today, using the example of successful startups and the most popular franchises (according to Forbs 2016).
Food: pilaf via the Internet
Food items are among the essentials. Even in times of austerity, buyers will never exclude them from the consumer basket. So, in this niche you can take your place. This is exactly what the young entrepreneur Ilkhom Ismailov did. In 2014, he opened an online Uzbek food store Plov.com.
Starting capital - 1 million rubles from their own savings - was spent on equipping the kitchen and creating an order-taking website.
At first, the entrepreneur and his partners only sold pilaf, but in 2015 they expanded their assortment and began to offer sweets, salads, manti, pastries: sales increased by 88%. The online store's revenue in the period from January to April 2016 increased by 2 times compared to the same period last year.
The nearest plans include creating a franchise (there are already about 200 requests from potential franchisees) and opening a business offline: “We understand that we need to go offline,” says Ilkhom Ismailov. — In summer, people try to spend more time outdoors, in parks. We need to be where our customer is.”
According to the results of 2015, I. Ismailov became the winner of the “Young Billionaire School”, annually held by Forbs, and his project was recognized as one of the most promising.
Cooking at home: knives for amateur cooks
During the crisis, people began to visit cafes and restaurants less, but at the same time they still want to eat tasty and beautiful. This trend was noticed by entrepreneur Alexei Yakovlev and signed an agreement with Samura Cutlery, the largest manufacturer of steel and ceramic knives. By promoting the products of this company in the middle price category, you can interest amateur cooks in it. The idea justified itself: today, the Samura franchise (TOP-5 of the Forbs rating in 2016) has 250 points of sale (23 opened in 2015).
Initial investment - 250,000 rubles: involves the cost of equipping a retail outlet and purchasing a starting batch of knives. The franchisee's revenue is 3.75 million rubles, profit - 2 million rubles (knives are sold with a 160% mark-up).
Good vision for the price
Demand for health products is consistently high. This explains the success of icraft optics, a federal retail chain of stores selling ready-made glasses and making them to order (it has its own lens-turning workshop). Franchise TOP-12 of the Forbs rating. Currently, there are 130 own and 350 franchise outlets (120 opened in 2015).
Business geography - more than 100 cities. There are no royalties or lump-sum fees. For the entry fee (1.4 million rubles), franchisees receive commercial, lighting, medical equipment and a basic batch of goods.
The franchisor offers partners the opportunity to make up to 300% of the retail margin and, as a bonus, gives 50% compensation for advertising costs.
Revenue - 6 million rubles, profit of the franchisee - 3 million rubles.
For children's creativity
Investing in the younger generation is considered by most parents to be paramount and most profitable, therefore, among everything that is now profitable to trade, goods for children occupy one of the first places. Let's dwell on them in more detail.
If we talk about the offline format, then the franchise for the sale of kits for creativity "Orange Elephant" (TOP-15 Forbs rating) is successfully moving forward: 10 own and 422 franchise points. Franchisors have their own production in China of kits for drawing, modeling, design, decor. Today it is one of the most recognizable and rapidly growing chains of products for children, represented in 61 cities of Russia, as well as in the CIS, Europe, Asia, and South Africa. In 2015, 85 new Orange Elephant outlets were opened.
Initial investment - 250 thousand rubles. Estimated revenue - 7.5 million rubles, profit - 1.9 million rubles.
What is profitable to sell online?
Today, almost everyone can create their own online store. But not everyone knows what to fill it with. The editors of Segodnya invited experts to clarify this issue. Here are some of the categories they recommend for promotion and their marketing features to look out for (see Table 2).
| What to look out for |
||
|---|---|---|
|
|
|
|
|
|
| Hobbies (diamond mosaic, felting wool, paints, brushes, decoupage paper) and collectibles (stamps, coins, antiques) |
|
|
| Goods for recreation and tourism |
|
|
But not everything depends on the popularity of a particular product. In order for trading to be successful, professionals recommend selling what you yourself are well versed in. If the seller is an expert in his product, the buyer treats him with confidence and quickly becomes a regular, recommends him to friends. This must be taken into account when choosing your trading niche.
The state decided to help the unemployed registered at the Labor Exchange. Gives them free of charge 58,800 rubles, or even more, “seed capital”, if they provide some formal business plan based on the idea of their business.
Most often, the thought comes to the mind of such novice businessmen: I will start trading in the market (in the sense, in the bazaar). Of course, before that, a person dealt with the markets only as a buyer. A novice entrepreneur walks around the markets, looks closely, asks traders, negotiates with the administration about renting a place. The idea to trade in the market is increasingly fixed in my head and, finally, is embodied.
At the same time, most newcomers to the marketplace make 10 typical “strategic” mistakes and go bankrupt. Most, but not all. Approximately 1-2 out of ten successfully trade. Too bad, everyone could.
First mistake: you look at what the traders already working there are trading on the market, how they are trading, what is being sold more successfully and you want to be equal to them, trade the same and the same.
From an increase in the number of merchants, for example, sausage, the number of buyers of sausage and money in their pockets will not increase. You have a balance between the number of outlets for specific products and the buyer flow of the market. You will just sit on the same customer stream, "biting off" a share of the proceeds of the old merchants.
You will not receive your share, because you have not yet “overgrown” with enough regular customers. As a result, you will not even have enough from the proceeds to pay for the rent of a trading place. Moreover, the old merchants will play dirty tricks.
It is necessary: to trade not in what is already being traded, but in what is missing in this market for buyers who regularly come here. To do this, ask buyers, observe and think, think.
Three attractive stereotypes in relation to retail markets (bazaars):
- you can find everything here
- here you can safely bargain (discount immediately)
- here for each product there is a "own" seller who can be trusted
And in this “find all” there may be voids. Look for them. But remember: if something is not on the market, this does not mean that it should be traded immediately. Perhaps the old sellers tried it - it didn’t work. Feeling a promising void in the assortment, carefully find out if they have already tried to trade this here?
And one more thing: do you want to be “like everyone else”, becoming part of the “common pattern”, or stand out, be different from everyone? Guess from 2 times: who will pay more attention to buyers?
Second mistake: you want to trade in what you yourself like: “I want to trade in elite teas, sweets, cookies - it's so beautiful! My layout (range) will be better than those of these merchants.
Trading what you personally like is like death. It is necessary to trade in what the market visitors like. In this case, see the "First mistake".
Third Mistake: You want to trade something that you think is not on the market, or very little represented.
The decision should be based on the opinion of the buyers, not yours. To do this, you need to study the buyer, learn, observe him (see "The first mistake"). The desires of buyers may not be to your liking. What do you want: income or satisfaction of your opinion?
Fourth mistake: you do not adequately evaluate the features of the location of the trading place that you were offered for rent in the market.
There are places "through": usually closer to the entrances, on the central aisles; and "impassable": in the side aisles, along the periphery of the market, in dead-end aisles. Places can also be impassable along the central aisles, but at the end of the trading row. Buyers are no longer available. Passing places are always busy. You, a beginner, will be offered only impassable ones.
Everyday goods (gastronomy, bread, cigarettes, for example) or “impulse demand” (household items, stationery, etc.) cannot be traded in impassable places. But it is possible to trade, and successfully, goods of "special" demand and a narrow assortment. For example, “only hunting knives”, or “everything for dog breeders”, etc.
But remember that in order to form the primary flow of “specialized” customers to your “specialized” place, additional advertising is required already on the streams: a wall poster, a “cot”, etc., but it’s better not to be lazy and distribute simple leaflets at the entrances with advertising for a week your product and location. There is a plus: impassable places have low rents.
Fifth Mistake: You start trading without doing deep and detailed calculations of fixed costs.
Fixed costs are not just rent for a trading space. There is a lot more: a fee for various market services - the use of a cart, or permission to enter your car for unloading; payment to the veterinary laboratory, for the rental of commercial equipment.
Do not forget about the imputed tax once a quarter. So a decent amount is collected on trifles. Plus fines if payment is late for something.
Fixed costs do not depend on the level of your revenue. Even if you didn't sell it, pay it. Will your first month's income be enough?
Sixth mistake: you are guided by optimistic (and even rosy) forecasts for revenue and turnover.
Having polled, or somehow found out the level of revenue and turnover of traders already working on the market, you plan for yourself the same or even higher. Because you think you will be a better trader (see "Mistake Two").
Always consider "pessimistic" projections when planning any business when calculating revenue, turnover, and fixed cost levels. In most cases, in the first three months (place promotion, acclimatization) the net profit is zero. You have to pay fixed costs.
Have a reserve of primary capital in this case. Persistent traders sometimes take other jobs (in the evenings, weekends) to pay fixed costs from their salary while the place in the market is untwisted. And they do it right.
Seventh mistake: you do not adequately assess the cyclical nature of trading to start your business.
For any product during the year there is a cyclicity in trade turnover (by demand). In some months, very high revenues, in others, on the contrary, even a loss. It is necessary to focus not on income per month, but on the basis of the year. For some types of trade, 2-3 months "feed the whole year."
For example, fresh flowers. Experienced traders set aside a portion of the earnings of the "good months" to pay for fixed costs during the "bad months". As you plan your trading, carefully learn about the cyclicality of this commodity.
As a rule, opening trade at the end of spring at the beginning of summer is not profitable. But at this time it is easier to get a good (passing) place in the market and endure it with low trade until a revival in the fall. To give up in the hope of getting a “good” place in the fall is useless for a beginner.
Eighth mistake: you are a beginner, for the first time you open your trading place on the market, but you do not trade yourself, but hire a seller.
It is also like death. First, you will never learn to understand the intricacies of bazaar trading. Secondly, a hired seller is poorly motivated to "catch buyers" when promoting a new place, and generally keep a smile on his face.
The percentage that you promised him does not mean anything if the seller simply does not have the ability to promote the trading place. And sellers with abilities have long been attached. Thirdly, there is a whole business: to be hired by such newcomers in order to decently plunder and disappear.
The ninth mistake: you do not calculate the amount of working capital required, taking into account the "Parete's law".
Do you know such a law? Paret's law says that out of all your products, only 20% of the assortment will bring the main (80%) revenue. The remaining 80% of the assortment provide only 20% of the revenue and can be sold for a very long time. But there is a paradox: without this allegedly unnecessary "ballast" in the form of 80% of the assortment, profitable 20% of the assortment will not be sold. abstruse?
Read thoughtfully several times. Experienced merchants explain this simply: in order to successfully trade, for example, only potatoes, you also need to put a wide range of all sorts of other things on the counter, up to nuts and bottled juice. But only one potato is not traded.
So, enough working capital is needed to buy both the main product and “for the assortment”.
Tenth Mistake: You start a trading business alone.
Without the support and participation of your entire family, or at least one person who loves you, you will not be able to cope. This is the main reason for successful work in the markets for traders of "other nationalities" - the participation of the whole family, from small children to distant relatives.
This is the real business plan.
If you find solutions to avoid making the listed mistakes in your specific case, then these solutions will be a true business plan for you. It would be nice to write down these decisions (how not to make mistakes) and constantly look into the records, correct, supplement. And then you will succeed.
collapseAlmost everyone dreams of starting their own business, because individual entrepreneurship is work for oneself. His own leader, manager, at the initial stages also his own salesman and cleaning lady.
One of the leading areas in the field of small business is trade. Almost every day people need to buy something, from cereal for breakfast to cars. Therefore, the demand for this area will always be, but the supply will not keep you waiting.
How to open it correctly, where to start, what to choose, what not to do, every future businessman should understand for himself.
Why Trade?
Among all areas, trading is the most demanded, but at the same time risky. Sell and resell for more - what could be a more obvious way to make money? If you do it right, then pretty quickly you can even “not touch” the business: all the work will be done by hired employees.
Every year, thousands of private entrepreneurs decide to start trading, but among them a small percentage receives the planned profit. Why is it not possible to open and develop your own business? There are many reasons for this, but the main problems of unsuccessful traders are:
- insufficient start-up capital;
- not quite correctly selected market segment;
- big competition;
- inability to trade;
- no marketing campaign;
- lack of a clear work plan.
Do not assume that the trading business is a 100% hit. No entrepreneur is immune from unplanned risks, changing market preferences and problems with suppliers. But if you manage to hold on, then you can achieve good profits in a short time. The main thing is to start with a clear understanding of what will happen in the coming years.
Important! If there is no confidence in your entrepreneurial talents, then it is worth attending special courses and classes on trade, studying the relevant literature, enlisting the support of those who have been doing this for a long time.
Step 1: Choosing a Sphere
Know someone who sells cheap sunscreen? Can you arrange deliveries to the Northern regions of the country? Forget, you can't open your own business on this. It is important to focus not on what can be sold cheaper, but to look for what the buyer needs in a particular region.
Important! Demand creates supply, not the other way around.
On the other hand, it is already difficult to surprise buyers, fresh ideas are needed. Many are ditching the cheapest products in favor of quality and unique items at a higher price range. Therefore, you should try to offer your unique product, or at least “think out” its uniqueness yourself - start a competent marketing campaign.
According to statistics, the most demanded groups of goods are food. People buy food every day, and many are ready to travel across the city for a quality product. Therefore, those who sell vegetables, meat, dairy products, cereals, sweets, etc. quickly win their customers and learn to do business more easily.
Last but not least, personal preference. It's a lot easier to start selling parts if you know how to make a car than it is to sell canvases and paints if you can't draw. So it will be easier for the entrepreneur and better for the buyer if the goods are offered to him by a knowledgeable seller.
Important! To get started right, do your market analysis and determine what business ideas will be popular in a particular region.
Step 2: initial capital
Ideas have been selected, contacts have been made and it is time to think about the initial contribution. In general, today it is quite possible for almost everyone to open their own business by taking a loan.
It is advisable to start with some personal capital, since by investing your hard-earned money, the attitude towards business will be more responsible.
How much money you need to open your "point" depends on the specific idea - for example, opening a newsstand requires a smaller amount than organizing a butcher's shop.
To open your own trading business, you need money for:
- registration of IP;
- rent / purchase of premises;
- purchase of goods;
- marketing campaign, advertising;
- workers' wages.
In small towns, the minimum capital to open your own small business is 100,000 rubles. For large cities and the capital, this amount will be many times higher.
Significantly save the budget if you trade from the Internet. This is minus money for renting premises, equipment and wages for subordinates. On the other hand, such a business is only effective at the initial stages, and in the future it will be necessary to expand it and leave the virtual environment. What you should not do is rely only on online buyers.
Step 3: detailed work plan
The segment has been selected, the IP has been opened, the money has been found, which means that the time will finally decide on the strategy. Relying on a "tailwind" is not worth it: you need a clear business plan, an idea development strategy, market analysis, a preliminary calculation of profits and an understanding of how to run a business. It is very difficult to do this on your own, so you need to find yourself a companion.
Important! You need to open and build a business on trade, relying only on yourself. But at the same time, it is worth sticking with those who can help the development of the case.
Calculate in advance how much the business can bring in the near future. Focus not on desires, but on the real possibilities of business. Find out from competitors how much they have already received or expect to receive profits, consult with economists, merchandisers and accountants. Such forecasting will help you quickly navigate the market.
Designate for yourself the ultimate goal: opening a chain of stores, entering the international market, or accumulating funds for a larger business. Over time, focus precisely on your goals and ideas, do everything possible to implement them.
Creating a good image is what any company requires. There should be absolutely no conflicts with customers: make an extremely positive impression. It is necessary to improve relations with landlords and suppliers, otherwise they will have to be changed soon.
When choosing a supplier, start from the reviews of other customers. Always check all merchandise before selling, have all the documentation for it and conduct business openly. Not everyone manages to find a good supplier the first time, but the sooner he is found, the better for the business.
- Do not delay with registration of IP - the sooner this is done, the less problems will arise in the future. The sooner it will be possible to open and run your own business without difficulties.
- When choosing ideas for entrepreneurship, focus on what the region needs and you understand.
- The most popular business in the world is trading, so be prepared for competitors.
- It is necessary to choose a product, specificity and place based on the needs of the residents of the area.
- Do not choose all the ideas at once - it is better to focus on a specific area of \u200b\u200bproducts.
- Keep in mind that from the first day the business may not bring enough profit for life, so be prepared for temporary financial difficulties.
- Always keep documents and copies of documents.
- Be sure to hire an accountant to manage your financial affairs.
- Don't skimp on ads.
- Enlist the support of loved ones, as well as experts in the chosen field.
Opening an individual business in trade is not so difficult - it is much more difficult to properly manage and develop it. Building relationships between buyers and sellers takes effort, a unique proposition, and time.
What is profitable to sell - 5 options for high-demand products + 5 fashion products + 5 products that are suitable for online trading + useful tips.
If you want to open a business related to trade, then you are probably interested in what is profitable to sell.
This is a completely natural question that arises at the beginning of the entrepreneurial path, because no one wants to work at a loss.
Due to the economic crisis, the purchasing power of the population has decreased, but people still continue to buy goods and use services.
It is for this reason that sales will always be in demand and profitable.
But still, you need to find your niche, analyze demand and set adequate prices, otherwise you can be left with nothing waiting for generous buyers.
How to determine the demand for goods that are profitable to sell?
The opening of any business begins with a market analysis, namely, the definition of demand.
Why is it so important?
Imagine that you find suppliers from whom you buy goods and open a stationary or virtual store.
In anticipation of the first buyers, spend days, and then weeks, and the goods are still lying.
But where are the promised benefits and profits?
Therefore, in order to avoid such a situation, it is necessary to conduct a demand analysis.
Demand Analysis Instructions:
Contact the Internet.
This will be especially true if you want.
To do this, you need to study the query statistics using Yandex Wordstat and Google Trends.
For example, you want to sell educational toys for children.
To do this, type in keywords and check the number of requests.
If the figure is modest, then this means that such a product is of no interest to anyone.
In a scenario with a large number of requests, you have a chance to start selling your toys profitably, but at the same time, this niche can be occupied by many competitors who will interfere.
Conduct a marketing analysis.
To do this, check the supply and demand ratio in the selected niche in your area.
Pay attention to what people are buying and which stores are empty without customers.
Also check prices.
It is possible that they are overpriced for some groups of goods, and therefore the population is not ready to buy them for this very reason.
Decide on your target audience.
Here, analyze the gender, age, purchasing power and location of your future customers.
For example, people from a small town are unlikely to appreciate your desire for elite dishes, where one plate will cost 5,000 rubles.
The same applies to the sale of agricultural machinery in the center of a metropolis.
But if there are a lot of young families with small children in your city, and there are no shops with goods for them, but you see that there is a demand for them, then this is definitely your option, and you can sell them profitably.
Conduct a survey of potential buyers.
Make up a short questionnaire with questions, print out the required number of copies and distribute them to the residents of your city.
Questions should be short and concise so that a person can answer them in just a few minutes.
If you don’t want to bother with leaflets, then just conduct a survey on social networks.
To do this, find the groups in your city and talk to their administrators.
Try a trial placement of contextual advertising on the Internet.
Let's go back to the online store.
Thanks to this method, even before the start of sales, you will be able to understand what is profitable to sell on the Internet.
To do this, create a landing page on the Internet (the user goes to it when they click on an ad), where you place information about the product.
Of course, users will not be able to complete a real order, as they will be notified that the product is out of stock or there is a problem on the server.
But by the number of transitions from the order page, you can analyze how interesting your product is to the public.
What is profitable to sell: 5 categories of goods "increased demand"
Everyone who is at least a little familiar with the laws of economics knows that demand creates supply.This truly catchy phrase accurately demonstrates trade relations.
When the population has certain needs, then someone has to satisfy them.
And seekers of the answer to the question come to the rescue: “What is profitable to sell?”.
And it will be beneficial what the population wants.
High demand items include:
- opening a store on a busy street or in a new area of your city (this is especially true in megacities);
- opening stores with a certain category of goods, where you can offer customers a wide range of tea / coffee, dairy products, pastries, organic vegetables and fruits.
Cosmetics, personal hygiene products and household chemicals.
After food, this category of goods is in second place, along with clothing.Such goods are quickly consumed, so people must constantly update them.
If you want to sell them profitably, then look at new brands, as well as those that can only be found on the Internet.
Clothing and footwear.
During a crisis, many are looking for an opportunity to save money, so it is profitable to sell inexpensive clothes and shoes.
As a rule, it is updated more frequently among the population, so you can get regular customers.
If you are ready for a larger business, and do not want to spend a lot of time and effort on advertising, then pay attention to popular franchises.
They are profitable to sell, because the kids are growing fast, so parents are forced to constantly buy something new.
Diapers, hygiene products, baby formulas, bottles and other goods necessary for children are in particular demand.
Household products.
This includes everything from small kitchen utensils to furniture and household appliances.
Food.
But here it is important not to miscalculate, if there is one grocery store for every three residential buildings, then this is definitely not an option.
To profitably sell food products, you can choose one of the proposed options:
What is profitable to sell now?
Now let's move on to what is profitable to sell today.
Small sports equipment and sportswear.
If you take advantage of what is now the fashion for fitness, you can create a profitable business.
Therefore, feel free to start selling home sports equipment (dumbbells, elastic bands, a stepper, fitballs, weights, etc.), as well as sportswear.
Coffee scrubs and Black Mask.
These products gained their popularity thanks to.
And despite their great number, you can break through if you offer girls new manufacturers or a better price.
Original accessories.
With the right pitch, you can profitably sell phone and tablet cases, backpacks, bags, wallets, hand-knitted hats and scarves, trendy chokers, jewelry, pillows, cups, photo frames, candles, and home decorations.
You will be required to create a certain concept for the chosen direction, and try to offer buyers something that is not yet on the market.
For example, you should not sell bags and wallets that you can buy in a regular store, offer handmade accessories or in a certain style.
Antistress coloring pages (coloring pages for adults).
This is the bestseller of this and last year.
You can really get hooked on these coloring pages, and having decorated one copy, you want to start a new one.
Plus, it's a great gift.
Therefore, look for a variety of options so that the buyer can choose what he likes.
Beard care products.
Again, it was fashion that left its mark here.
Increasingly, on the streets you can see young people and men who are growing a beard.
Therefore, various means for their care are extremely relevant.
Open a small conceptual and stylish store with a wide range of beard care products (oil, gel, wax, shampoo), or create a website selling them.
The second option is even more profitable, since you do not need to pay for the maintenance of a stationary point of sale.
What is profitable to sell online?
We smoothly approached the topic of what is profitable to sell on the Internet.
The volume of online shopping is increasing every year, because buyers derive only advantages from them:
- no need to go anywhere and look for something,
- you can buy everything that you can’t get in your city,
- there is an opportunity to think it over and find a product at a better price.
Of course, it is profitable to sell clothes, cosmetics, children's, sports and household goods on the Internet.
But in this section I want to talk about those categories that we have not yet touched on.
5 Profitable Items to Sell Online:
Electronic equipment and accessories to it.
This includes smartphones, tablets, e-readers, smart watches, portable chargers, headphones, cases, screen protectors and films.
A markup of 200-400% allows you to profitably sell goods and quickly recoup your investment.
Despite the crisis, people periodically change their electronic equipment, especially since now it can be found for every taste and budget.
Spare parts, cosmetics and accessories for cars.
The constant increase in the number of cars leads to an increase in demand for various components and accessories for them.
And during a crisis, sales on them increase to huge volumes.
This is due to the fact that the population cannot always afford to buy a new car, so they prefer to upgrade spare parts for it.
In addition, not everyone lives in large cities, where there is a huge selection of spare parts, special cosmetics and accessories for the car.
And on the Internet you can find everything you need.
Drones and quadcopters.
Right now, there is a “boom” of products of this kind, as people love entertainment.
By attaching a camera to them, you can view the earth from a bird's eye view, which, of course, attracts people.
The relevance of drone sales on the Internet is due to the fact that initially they could be ordered in foreign online stores.
In addition, it is in the network that there is a large selection of aircraft in different price categories.
Goods for hobbies.
This includes: embroidery, diamond mosaic, items for drawing, scrapbooking and decoupage, and more.
Opening a store with this content is extremely unprofitable, since it is impossible to gather a large number of addicted people in one locality.
LED lightening.
In an era of colossal energy consumption, many are switching to a more economical consumption of light.
LED lighting is 5-6 times more economical than incandescent lamps.
That is why it is so profitable to sell new generation lighting.
By providing a wide range of lamps of different power and price categories, you can satisfy the demand of customers.
To trade goods from China on the Internet,
pay attention to some of the nuances that are outlined in the video:
Remember, only after a thorough analysis of demand can you find out What is profitable to sell now in modern world.
Take your time and look at a few ideas.
Explore each of them in more detail, and choose what you like.
Only in this case you will be able to establish an interesting and profitable business.
Useful article? Don't miss out on new ones!
Enter your e-mail and receive new articles by mail
Popular
- How to open a coffee shop: my experience
- How to open a small coffee shop from scratch
- Business loan from scratch for small business and SP
- What is the most popular product in winter
- The most profitable business ideas in Russia
- What to sell in an online store: ideas
- How to start a clothing business
- Ready business plan for a nightclub How much does it cost to open a club
- Netsukuku - your own internet
- How to open your nightclub from scratch How to make the club popular