What is the most popular product in winter. How to make money in winter? Eight relevant winter business ideas

Popular goods from China: is it profitable to trade them + 3 online platforms with suppliers + TOP-10 product categories.

If you decide to engage in trade, then you probably want to know what are the popular products from China.

But it is impossible to give an unambiguous answer to this question, because sales affect all aspects of our lives, and what one buyer needs is not at all interesting to another.

It is also worth considering that it will not always allow you to determine the popularity of goods, since they all have different costs and margins.

Why is it profitable to trade goods from China?

The stereotype that everything made in China is poor quality and defective is beginning to lose its strength.

In recent years, one can notice a trend towards the fact that manufactured goods (including fakes) have become better and more expensive. But still their cost remains more affordable. Even deciding to purchase something for yourself in a single copy directly from China, you can save a lot.

What makes goods from China stand out from the rest:

Low cost

Since the goods are produced in large quantities, and their deliveries are established around the world, the cost price is quite low. And given the fact that in the end they are sold with a margin of up to 300%, it is quite profitable to trade popular goods from China.

Wide range of products

It is probably easier to list what is not produced in China. Therefore, any entrepreneur can find those products that he will be interested in selling.

Availability and well-established delivery schemes

Not a problem, moreover, you can get in touch with them remotely, so you don’t even have to go to this country. Of course, there are many risks associated with this, but before cooperation, you can familiarize yourself with samples of goods.

You also need to find a logistician who will live in China. He will take over some of the duties of checking, packing and shipping the goods.

Thus, you only need to find reliable suppliers and set up trade - open a stationary store or an online store and make yourself known.

You can even create your own brand if you wish. Certain products will be produced under your name and logo. You will be required to promote your business and develop an advertising campaign to make yourself known.

Why are buyers willing to buy popular Chinese products from us?

It's no secret that you can order the item you like directly from China. Then the question arises: why trade in popular goods from China?

And there are several reasons for this:

Time saving

Not all buyers are ready to wait for an order for several weeks or even months, many are willing to pay for the goods to be in their hands a few days later.

Reluctance to look for something yourself

Again, not many Internet users can independently search for a product that suits them, view reviews and study seller ratings. Some of them will prefer to pay extra, but get the most understandable and complete information in Russian.

Availability

Not everyone can cross the psychological barrier and decide to order goods directly from China.

Many people prefer to shop locally, and this also applies to stationary stores and online shopping, where you can pay in cash or cash on delivery.

In addition, many appreciate live communication, when you can call a consultant or contact the seller to clarify the details of interest.

Thus, all the work on the search, description and shooting of goods is carried out by you. By the way, the last point is very important, as buyers are interested in how the product looks live.

And you include all your work in the margin, for which buyers are still willing to pay, which once again confirms the profitability of trading in popular goods from China.

3 large online platforms with suppliers of goods from China

And before moving on to an overview of the top most popular products from China, let's go through the popular online platforms with suppliers:

https://www.aliexpress.com

Everyone has heard of this site. Here you can buy anything. Due to the fall of the ruble, many goods here have ceased to be budget, but still many people continue to buy goods here.

The undoubted advantage is free shipping, which applies to most goods, the Russian language, the ability to communicate with the seller and bargain with him.

https://russian.alibaba.com

This site is designed for small and large wholesale, that is, it is a vivid example of an intermediary working on B2B principles. Before you need to pay attention to the status of the seller, the presence of a good website, as well as a retail store.

https://www.lightinthebox.com

A large Asian hypermarket with a wide range and decent quality of goods. There is a multilingual support service, the ability to pay for an order in several currencies (including rubles), but delivery is paid, and prices are an order of magnitude higher than in other inmags.

The most popular goods from China: TOP 10 categories

1. Electronic gadgets and accessories for them.

The crisis has left its mark on the purchasing power of many citizens of our country, so the demand for electronic gadgets from China has grown. Most of them are distinguished by a reasonable price and a good “stuffing”, but still there is a “more expensive” category, which is also popular among technology lovers.

So, these include:

• smartphones and tablets;
• memory drives;
• wired and wireless headphones;
• smart watch;
• fitness trackers;
• media players.

As for the first option, Asian versions of gadgets are cheaper, but then you have to take care of the global firmware yourself. Or you can immediately purchase international versions of smartphones.

Before ordering a large batch of gadgets, start by testing a few copies, take them to a service center to make sure they are of good quality.

Separately or additionally, you can trade various accessories: covers, protective glasses and films, portable batteries. In any case, the output from such sales will, of course, be subject to their competent organization.

2. Small household appliances.

Electronic gadgets are followed by small household appliances. These popular products from China include electric kettles, coffee makers, juicers, blenders, and food processors. This can also include various gadgets for the "smart home" - climate stations, cleaning robots, video surveillance.

Chinese manufacturers follow trends and new technologies, so you can always offer customers relevant products at affordable prices.

But, as in the first case, investments in the business will be impressive, because you need to provide customers with a wide range of goods.

3. Clothes, shoes and accessories.

Fakes and replicas of well-known brands are in demand, but in this case, you should indicate this when reselling goods and choose quality copies. But you can go the other way - follow fashion trends and look for clothing and footwear options that match them.

Since many sellers resell this category of goods, both in stationary showrooms and on the Internet, order small quantities of the most popular items and test your business so that you can then proceed to larger purchases.

4. Goods for the home.

The Chinese market is distinguished by a variety of home goods that can be matched to any interior style and season. This includes various decor, bedding, textiles, hobby items, and garden accessories.

You can stop at one category of goods or cover most of the range.

Investing in a business will depend on what you choose to deal with. Relatively little capital will be needed to trade in small decor items: garlands, frames, wall stickers, artificial flowers.

5. Pet supplies.

Most of the pet products are made in China, but we sell them at a hefty markup, although some items may cost a few dollars to purchase.

What will be in constant demand are toys for pets, brushes, rugs, beds and pillows.

But goods with a maximum markup, such as costumes, unusual collars, houses, have a maximum markup, since such purchases are approached more deliberately.

Do not be lazy and look for something that is not offered in other stores in order to stand out from their background and thereby win over customers.

6. Office.

High-quality and stylish stationery has always been in demand. At any time of the year (you can not even talk about the eve of the school year) people buy notebooks, pens, pencils, sketchbooks.

But now diaries (of which there are a lot in China), multi-colored adhesive tapes, stickers, and stickers are especially popular.

You can also trade in items for artists - brushes, paints, easels, which are inferior in price to European copies.

7. Goods for sports and recreation.

Sports and outdoor activities are now in vogue. These two categories of popular goods from China stand side by side, so if you decide to open a store, you can combine them, thereby controlling the level of sales.

For example, in autumn and winter, many people buy sports equipment, and before summer, tents, tourist backpacks, and barbecues are extremely popular.

As a rule, the sizes of goods are small and medium, which significantly reduces the cost of delivery of goods, and on some sites where you can order small lots, it is completely free.

8. Lighting items.

Another important category of the most popular products from China is lighting items: chandeliers, night lamps, table lamps, decorative garlands, LED lamps.

As a rule, the purchase cost of small items is not large, and delivery will not be expensive either, so doing such a business is quite profitable. Again, do not forget that most of these products are made in China, so buying them from there is the most profitable option.

In addition, buyers always want to check the light bulbs and diodes in operation, so as not to purchase defective goods.

9. Crockery and kitchen utensils.

Most of the products in this category that we see on store shelves come from China. Here you can find everything - from silicone molds to expensive pots and dinner sets.

Various fashionable water bottles and devices that make our lives easier (cup teapots, food-grade silicone, decorative cutting knives) can be purchased directly from China.

And here such a moment is important that many people prefer to find all sorts of little things in the place, rather than ordering via the Internet and waiting for a small parcel for several weeks, which, moreover, can be lost along the way (and this is a fairly common occurrence).

What are the most popular products from China?

In this video you will learn about the TOP 5 cheapest and most popular things:

10. Furniture.

And finally, we left the most interesting ...

Probably, many will be surprised, but China is by far the leader in the production of furniture. Many eminent companies moved here, and this did not affect the quality of the furniture produced.

Selling furniture from the Middle Kingdom is quite profitable and interesting, despite the fact that the niche may seem busy. From there you can carry a variety of specimens, which we simply do not have.

But in this case, looking for suppliers via the Internet is quite risky, because the investments in the business are huge.

In the province of Guangdong, namely in the city of Foshan, there is the largest wholesale center where furniture tours are organized. At the exhibitions, you can personally see the samples and directly order the furniture you are interested in.

The time of its production and delivery will take about one and a half months, and the amount of prepayment is often 30% of the total order value.

In one article it is difficult to fully cover all the most popular products from China, because it's easier to list what is unprofitable to buy here.

Manufacturers from the Celestial Empire always follow the latest fashion trends, “peep” the secrets at branded factories, and implement cheaper options, which are in great demand in our country as a result.

You are required to find goods with acceptable quality at the best prices and sell them, thereby building your own profitable business.

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At first glance, it seems that trading is the most popular type of business and a source of great profits even for beginners. And experts confirm this opinion. However, when opening a store or other enterprise engaged in trade, first you need to figure out which products are currently in greatest demand among consumers in order to choose a profitable market niche and reduce risks at the initial stage of the company's operation.

5 ways to find out which product is in demand the most

There are several tried and true ways to research the demand for goods. It is best to combine several of these methods so that the analysis of market demand is comprehensive and in-depth.

• Yandex Wordstat.

Wordstat.yandex.ru is the easiest and most accessible way for everyone to study the demand for goods, and it's also free. Searching for keywords related to your product will show monthly search statistics. Most people nowadays shop for things they are interested in via the Internet, and search engine statistics are a fairly reliable indicator of how much a particular product is in demand in the market.

On the one hand, the lack of requests for your product is not the most optimistic sign. However, even a large number of requests - from 1000 - also cannot be a guarantee of high demand for this product, so it would be advisable to conduct other studies.

• Google Trends.

Another tool for studying the demand for a particular product is Google Trends, or Google Trends. If you already have a business idea to sell a product, you can use this service to view keyword search statistics for the last five years.

• Contextual advertising.

The first two tools allow you to evaluate the frequency of searching for your product on the Internet, and contextual advertising makes it possible to study exactly the demand for it. Do users like your online store, are people willing to spend their money on it, are they satisfied with the conditions and price?

Before launching a business project (whether opening a store or writing a book), you can get an idea of ​​its profitability by making a landing page with all the basic information and a Buy button and creating a campaign in Google AdWords or Yandex.Direct. These contextual advertising services work in a similar way, and they can be used to assess the prospects for demand for a product. By compiling ads by keywords or other parameters and paying for their display (the minimum campaign budget starts from 300 rubles), you can understand how many people are really interested in purchasing your product.

• Analysis of competitors.

  When studying the demand for similar products in competitors' stores, pay attention to the following points:

  Competitive range. What exactly are they selling and why? This information can be obtained using search engines.

  Reviews for their products. The user experience of a product will give you an idea of ​​how relevant and useful it is (and how likely people are to buy it). Negative reviews are also valuable: they highlight areas of user dissatisfaction and needs that your competitors could not meet, but you probably can.

  Competitors' experience in a given market niche. Use the whois-service.ru website to find out how long the sites of competing companies have been around. If this period is long enough and companies continue to sell the type of goods you are interested in, then this product is in demand.

  The number of social media followers of competing firms. Do they have many readers, fans of their products or brand? How active are they, is it possible to count on them as an advertising channel (this is relevant if subscribers like and repost posts from groups dedicated to the product)?

• Pre-orders.

Pre-orders are a perfectly acceptable method of estimating the demand that a product will enjoy even before its first batch is produced. Create a website dedicated to the future product and attract users to it. Make a note that this product is not yet in stock, but it should be available soon, and indicate the approximate date. By the number of pre-orders, one can judge how much it will be in demand and whether there is any point in its release, the cost of equipment, production and delivery.

Even if there are not enough pre-orders and you find your business idea unpromising, you can simply refund people for the goods.

In addition to studying demand, pre-orders allow the entrepreneur to solve some more problems:

Get additional funds that can be invested in the production of goods or in the purchase of equipment and inventory.

Understand on what scale you need to produce goods so that they are in demand and not stale (which means you can estimate the amount of inventory, warehouse size, etc. that will be needed by the time goods are shipped and orders are accepted).

What products are in demand in 2017

If you are starting a business related to the sale of goods, first of all find out what products are in demand in 2017. It is best to specialize in an already familiar assortment, so as not to learn the features of products from scratch.

So, what goods are now in the greatest demand in Russia? Sociological market research tells us that food is first and foremost. For example, such a popular product as mayonnaise, used by most people to season ready-made meals or as an ingredient in them. It will be present in the baskets of many buyers, and the further, the more.

Statistics on non-food products recorded a jump in demand for household appliances and electronics at the end of last year. That is, by now, each Russian family has several computers and approximately two or three televisions. This means that this year it makes no sense to expect that these goods will be in such high demand - the need for them is close to saturation.

Buyers' demand for construction equipment, materials and machinery is also declining. A similar situation is observed in the car market.

The situation with industrial equipment is somewhat more complicated. The profits of many enterprises have declined, and their management is now actively saving money, which means they are less likely to spend them on the purchase of new equipment. However, in times of economic recession, crisis production begins to actively develop, new plants and factories open, which need high-quality equipment for the production of products.

A single-digit increase in demand is expected in the used equipment trade segment. The services of companies specializing in the repair, diagnostics and maintenance of various equipment will also be in great demand. Car services and dealers of inexpensive quality parts can also count on high demand, since many citizens cannot afford to buy a new car, and the old one needs to be repaired and replaced frequently.

As for automotive products, strong demand is expected in 2017 for the essentials - oil, antifreeze, etc.; more expensive and not so necessary products - car cosmetics, accessories - will be in extremely low demand, gathering dust on the shelves of warehouses and shops.

That is, according to analysts, in 2017 in Russia food products, alcoholic beverages, clothing and footwear (both for adults and children) of the low-price segment will be in the greatest demand. Consumers also prefer cheaper services. Leisure spending continues to be a serious expense for citizens, and tourism services will continue to be in demand as usual.

However, goods such as jewelry and gold, which can not be called cheap, as well as expensive services, can also be at the peak of demand, oddly enough. For wealthy citizens, the economic crisis, the fall of the ruble and other related problems are of little significance and have almost no effect on their consumer habits. In addition, more and more people, especially the wealthy, are seeking to move their assets abroad or at least keep savings in foreign currency.

But the crisis is hitting the mid-price segment first of all, and this trend will continue in 2017. The target audience for which it is designed is changing its habits and switching to more budgetary goods and services, and companies selling products at average prices continue to lose clients.

Therefore, summarizing what has been said, we note that in 2017 two areas of trade are most promising: the supply of cheap goods that are always in demand (as a rule, these are products from China), and the luxury segment that serves the needs of rich people. Keep in mind that the low-price segment of trade is characterized by high competition, so the quality of the goods that you are going to sell must be at least at an average level so that buyers are interested in them.

What product is in demand in Russia

The most popular products are divided into several main groups.

Food

People will always need food, and times of crisis are no exception. The most they can do to save on food is to reconsider their habitual diet. Therefore, experts unanimously predict a high demand for food products in Russia this year.

Moreover, the main demand will fall on goods, including foodstuffs, which are becoming more expensive or may soon become more expensive: the population stocks up on them for future use, which provides large revenues to sellers (and some businessmen use this pattern, deliberately creating a stir around their goods).

Cloth

Clothing, like food, is also a basic human need. True, the crisis has significantly changed the preferences of buyers: many of those who dressed in luxury stores and boutiques have now switched to more budget options for purchasing clothes, shoes and accessories.

Experienced businessmen, constantly monitoring which groups of goods are in special demand at one time or another, quickly change the assortment of their stores, adding seasonal items there and always having cheaper and more popular models on sale. Sales are another method of whipping up consumer demand.

Little-known and new brands specializing in the production of inexpensive, but high-quality clothing are gaining more and more popularity. Second-hand clothing stores, stock centers and discounters also continue to be in demand.

Hygiene accessories

In the FMCG segment, the following products related to hygiene products are currently most in demand: toothbrushes and pastes, deodorants and antiperspirants, shampoos and hair balms, shower gels, decorative and body care cosmetics, detergents and washing powders, etc. e. Consumers increasingly prefer cheaper products, and these are either products of little-known brands, or ranges of inexpensive cosmetics, or 2-in-1 solutions (for example, shampoo and balm, all-in-one face and body cream). It is advisable to include them in the range of outlets, since these funds are in high and stable demand, and try to optimize the cost of purchasing goods, looking for suppliers with more favorable conditions.

Household products

Due to the crisis, Russians have significantly reduced spending on entertainment, preferring cooking in their own kitchens to visiting a restaurant or bar. This hit the catering and home delivery companies.

But there are also people who are simply passionate about cooking, love to cook and will always do it, despite any economic upheavals. They make up about 19% of the total population. They support the demand for ingredients and semi-finished products necessary for preparing haute cuisine, and the first factor - the outflow of consumers from cafes and restaurants - has only increased this demand.

This trend is noticeable, for example, in the bakery trade: over the past year, the consumption of ready-made baked goods has fallen markedly, while sales of home baking ingredients have increased by 15%. There is every reason to believe that these goods will continue to be in demand.

Medications

Medicines are a special group of goods, the demand for them has its own patterns. These are essential goods, and their sales volumes remain approximately at the same level, regardless of currency fluctuations and other economic factors. There is no seasonality in this market segment either, because medicines are always urgently needed.

In order for a drug sales business to be successful, one must analyze the existing market structure and find out exactly which drugs are in demand and in what quantities are consumed, and then develop a unique business idea. If your pharmacy is noticeably different from competing enterprises and has a narrow specialization (for example, an economy class pharmacy or selling only Russian drugs), this attracts customers for whom the constant choice between a huge number of similar offers is stressful and problematic.

farm products

Sociologists noted a sharp decrease in the number of buyers of chain supermarkets in 2016. This can be explained by the fact that people prefer markets to shops where the same goods are cheaper, are not inferior in quality to store ones, and besides, you can be sure that they are natural. After the number of foreign meat products, fruits and vegetables decreased in Russia due to sanctions, this market niche began to be filled by locally produced farm products, which turned out to be of higher quality than similar mass-produced goods. So farm food products are in increasing demand among buyers.

Cigarettes and alcoholic products

During a crisis, the demand for some goods falls, others are replaced by cheaper analogues, the financial reserves of citizens are reduced, and the quality of life of the population as a whole is slowly falling. However, there are goods, the dynamics of demand for which does not fit into the general laws and often even contradicts them. These include alcoholic beverages and tobacco products.

It would seem that people save on everything, up to toilet paper, but at the same time, during the crisis, there is an increased demand for alcohol - both for home consumption and in bars and other drinking establishments. It is much more likely that the customer will choose a cheaper liquor instead of the expensive cognac to which he is accustomed, than he will stop drinking altogether. The same is true with cigarettes.

Expensive high-quality alcohol becomes the prerogative of rich people. However, alcoholic products of the middle and low price segment are also in demand, and even more than before the crisis, which allows us to put these drinks on a par with such popular product groups as food, clothing and medicine.

Handmade

The manufacture of handicrafts, or handmade, is rapidly gaining popularity among Russian consumers and is in ever-increasing demand. This is especially true for products such as:

Paintings, especially in an abstract style (containing spots of obscure shapes, splashes, dots, play of colors and geometric shapes, but without an explicit plot). They are used as interior decorations and are bought for both private apartments and corporate offices.

Clothing, accessories and interior textiles, crocheted or knitted - unusual socks, hats, scarves, sweaters, napkins, bedspreads, etc.

Toys for children made from natural materials - wood, felt, cotton and woolen fabrics, etc.

Bags, bracelets and other women's accessories made of leather and suede. The main thing for such products is the original design, accuracy of execution and high-quality materials and accessories.

Ceramics handmade. Pottery can be not only a hobby, but also a profitable private business, if you make really unusual and high-quality things - dishes and containers for small items, jewelry, figurines and other souvenirs.

Exclusive jewelry. It is in demand even during a crisis. Many craftsmen are engaged in the manufacture of such things, so it is extremely important to correctly choose a market niche and make your products memorable.

Author's clothing. Consumers, tired of the monotony of clothing in stores, are increasingly turning to the services of seamstresses or purchasing original designer items from fashion designers. In addition to creativity, the quality of work and the materials used are very important for such products.

You can draw ideas for needlework from fashion trends, as well as from national folklore and traditional arts and crafts. Products in the handmade style not only exist in a single copy, but also carry a piece of the soul of the master. This explains the high demand for them.

Anti-stress products

Stress is a constant companion of residents of large cities. Not surprisingly, products designed to relieve stress and relaxation are in high demand among the Russian population. The range of anti-stress products and services is very large and constantly growing, because people are constantly inventing new ways to relieve stress. Anti-stress toys and souvenirs, special cafes with a special atmosphere, aromatic oils and various types of cosmetics that help get rid of stress and relieve nervous tension are among the most promising business ideas.

Tourist vouchers

In addition to anti-stress services, tourism is in high demand in our country. Competition in the tourism business is huge, and the services of tour operators, although they are in stable demand, but it does not exceed supply.

Tourism services can act as goods, since they can be traded anywhere, they are not tied to the place of production.

The crisis has spawned a trend to abandon expensive trips to famous overseas resorts in favor of domestic tourism. A tourism business focused on this direction can become very profitable if it is properly organized.

What product from China is in demand today

Trade in Chinese goods is one of the most promising and profitable business lines. There are a number of reasons for this:

goods from China are in demand among the population of Russia and are increasingly conquering the European and American markets;

the cost of such products is record low;

at the same time, any markups can be set - at the request of the seller and depending on the time spent by him;

a business related to the trade in Chinese goods is easy to set up, all sales and logistics schemes have already been repeatedly tested and tested by other entrepreneurs, and subsequently this business can be devoted to only a few hours a day in order to receive a stable income;

the range of such goods is simply huge;

The quality of Chinese-made goods has improved significantly over the past few years.

There is now a trend towards the development and implementation of methods and tools that serve other technologies. The following products are in high demand:

1. Portable batteries.

These small devices turned out to be exactly what owners of mobile phones and tablets badly needed. Therefore, portable batteries, or energy banks, are now at the peak of popularity and are simply in high demand.

2. Monopods.

A telescopic cane with a phone holder, or a selfie stick, became a bestseller after a well-organized advertising campaign.

3. Fake brands.

The Chinese industry is famous for its ability to copy the goods of other manufacturers (primarily large famous brands, whose products are always in demand among buyers and can be sold at high prices). It should be noted that as such industries develop, the quality of their products is getting better and is almost as good as the original.

What brands of clothing do most of us wear every day? Nike, Adidas, Versace, Calvin Klein, Lacoste? If you look closely, these clothes with logos of famous brands - women's, children's, men's, sports, business and casual - are mainly of Chinese origin. At least half of the country's population has such things in their wardrobe and actively wears them, rejoicing at a bargain.

Buying original items from leading brands is not cheap, and fashion changes so rapidly that you have to buy something new all the time. Therefore, Chinese versions of clothes, shoes, bags, watches and other accessories are in great demand, and few people care about the authenticity of the brand.

4. trinkets.

These are products that evoke vivid emotions, but do not have any practical application. Such funny toys as robotic fish, Furby soft animals, jumping fluffies, talking hamsters, rabbit key chains are in demand not only among children, but also among adults, because these products look cute and funny, give positive and joy.

5. E-Sigs.

This is a new smoking device that instantly became fashionable and is now in great demand among young people. Advertising provides an expansion of this demand, turning an electronic cigarette into a stylish accessory and a familiar attribute of a modern person. This trend has every chance of becoming a long-term one, since electronic vapor devices for smoking are much less harmful to human health than regular nicotine cigarettes and cigarettes, and for those who quit smoking, this is a real find.

6. Valgus Pro.

Sellers of this simple device make huge profits, because the bumps on the foot called "valgus deformity" cause discomfort to a huge number of people, and the Chinese offer a convenient and inexpensive solution to this painful problem.

7. Curling irons.

The peak of consumer demand for professional hair curlers falls on the pre-holiday days on the eve of February 14 and March 8, but during the rest of the year they are purchased very willingly. This device is a wonderful gift for women of all ages, as it allows you to quickly and independently, without the help of a hairdresser, make yourself a stylish perm and styling.

8. Instantaneous water heater.

This invention is far from new, but due to the low price and convenience of the design, it is very much in demand, especially in summer, during the period of massive hot water outages. The greatest demand is for flow heaters fixed directly on the tap.

9. Means for ensuring safety.

These include stun guns (in the form of lipstick or flashlight) and folding knives disguised as a credit card or belt (Grizzly, Card Sharp).

10. Accordion hose.

Such hoses fold perfectly and are very compact when not in use, and under the pressure of water they stretch in length. It is much more convenient to store them than traditional garden hoses, so during the "summer season" accordion hoses are in stable demand in online stores (however, some of them are bought during the off-season).

11. Multifunctional devices.

12. Chinese tea.

Unlike black tea, which is planted in many parts of the world, varieties such as oolong and some varieties of green tea grow and are collected only in China. These varieties are in great demand among connoisseurs, so organizing their sale in the format of an online store is a very promising business idea.

13. Disposable goods.

This includes many household Chinese FMCG products, which are extremely low cost, but online stores resell them for much more. This suits buyers quite well, since they simply have no idea about the real price of such goods. For example, these are slippers, textiles and bed linen (sheets, towels), cotton pads, napkins and hygiene products, dishes (mostly plastic), etc.

14. Power tool.

Such brands in this area as Makita, Bosh, deWalt are in demand and well-deserved popularity among the male half of the Russian population. The products of many of them - electric planers, cordless screwdrivers, and even gang saws and electric generators - are copied by Chinese manufacturers with very good results, and their cost is two to three times lower than that of the original products of any of these brands.

15. Cheap transport.

This category includes vehicles such as bicycles, ATVs and motorcycles. Formally, many popular brands of bicycles - Navigator, Stels, STARK - are Russian, but in fact in Russia they are only assembled from ready-made components supplied from Chinese factories. By the way, in addition to manufacturing parts, assemblies, fasteners and spare parts for "iron horses", China also has its own national brands that produce bicycles and mopeds of good quality - after all, these vehicles are in great demand among the Chinese themselves.

To find out what goods are in demand in 2017, the rating of growing foreign trade commodity markets "TOP-200 best goods for import and export" prepared by experts will help you information and analytical company "VVS". Our company is one of those that stood at the origins of the business of processing and adapting market statistics collected by federal agencies. Main client categories: exporters, importers, manufacturers, participants in commodity markets and B2B business services.

commercial vehicles and special equipment;

glass industry;

chemical and petrochemical industry;

Construction Materials;

medical equipment;

food industry;

production of animal feed;

electrical engineering and others.

Quality in our business is, first of all, the accuracy and completeness of information. When you make a decision based on data that is, to put it mildly, wrong, how much will your loss be worth? When making important strategic decisions, it is necessary to rely only on reliable statistical information. But how can you be sure that this information is correct? It can be checked! And we will give you such an opportunity.

The main competitive advantages of our company are:

Accuracy of data provision. The pre-selection of foreign trade deliveries, which are analyzed in the report, clearly matches the subject of the customer's request. Nothing extra and nothing missed. As a result, at the output we get accurate calculations of market indicators and market shares of participants.

Preparation of reports on a turnkey basis and the convenience of working with them. Information is quickly perceived, as tables and graphs are simple and understandable. Aggregated data on market participants are summarized in the ratings of participants, market shares are calculated. As a result, the time for studying information is reduced and it is possible to immediately proceed to making decisions that are “on the surface”.

The customer has the opportunity to receive some of the data for free in the form of a preliminary express assessment of the market niche. This helps to navigate the situation and decide whether to study deeper.

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Trade is one of the main tools for constant progress. This statement was first voiced at the end of the nineteenth century, but nothing has changed over the past century. The trade sphere is one of the most profitable activities today, both in Russia and in foreign countries. Each seller acts as an intermediary between the manufacturers of goods and the potential audience. Such mediation allows you to make an extra charge on your own services, which increases the real cost of products several times. Below we will try to find out what is profitable to sell in Russia now.

Food is the brightest representative of everyday goods

How to become successful in this field

The development of small business in Russia is hampered by the abundance of hypermarket chains. Small stores cannot provide adequate competition to entire retail chains. Quite interesting is the fact that, despite such conditions, selling your product on the market is much more profitable. It is the market that provides sellers with various opportunities to increase their potential audience. Here, each seller has the opportunity to independently control the cost of goods.

Food products are a commodity that is in great demand among the population. According to statistics, the list of the most popular products includes fruits, vegetables, dairy and meat products. All of these products bring a stable income, with the right approach to their implementation. The main advantage of the market is that most of the surrounding residents go here in the hope of buying essential goods at a big discount. Such a privilege allows you to manage the demand for goods with the help of correctly placed prices.

Household chemicals - ranks second in the category of goods that are in high demand. Various cleaning products, personal hygiene items, as well as cosmetic products are required by people, regardless of the circumstances. The main advantage of household chemicals is an almost endless shelf life.

Seasonal trading can also become a source of regular income. Clothing, accessories and shoes - with the right marketing approach, will become a source of solid profit. Also high seasonal profits are brought by writing materials and school supplies. You can increase sales statistics by selling rare goods.
The main role in the issue of profit is played by the location of the outlet and the cost of the goods offered.

Most Profitable Items

The crisis has a negative impact on trade. Despite this, there are certain niches that the crisis has not affected. When developing your own business in the field of trade, it is necessary to focus on such a market segment. But here one should remember about high competition, so it is necessary to approach the issue of opening a retail outlet with great attention.

Selling goods and services is considered the most profitable occupation

As statistics show, household appliances and food products are in special demand during the crisis. At the same time, the demand for household appliances is constantly growing. This can be explained by the fact that the financial instability in the country makes people invest their available funds in things that will be used for many years.

Citing the same statistics as an example, we can say that due to the increase in the value of the dollar, the demand for such goods as sunflower oil, cereals and flour has increased. In addition, high demand remains for household chemicals, clothes for children and artificial mixtures.

However, many analysts of the market situation do not recommend opening a business based on the sale of shoes or clothing. According to them, most potential buyers prefer to save on goods from this category. Today, the most demanded goods in Russia are alcoholic and tobacco products.

What is more profitable to resell

Essential goods are in high demand in every corner of our planet. This category of goods includes household chemicals, medicines, food products, personal care products, cosmetics, clothing and beauty products. It is this range that brings in the main revenue. All of the above can not only be sold, but also resold, after purchasing small lots from manufacturers.

The business associated with the sale of cosmetic products makes a profit not only from retail sales, but also from the delivery of wholesale shipments from Europe. The received goods can be sold both independently and given for sale to small shops. This approach will allow you to make a profit, without large financial costs and physical effort. The main focus in this area is on those products that have a long shelf life.

The sale of such cosmetic products reduces the risk of losing financial investments due to long delivery or other nuances.

Many aspiring entrepreneurs rarely turn their attention to online sales, which is a fairly common mistake. It is online stores that are one of the key tools that allow you to find a potential client in a short time.

It is most profitable to sell essential products on the market

Let's look at how to get the most out of reselling different products. First of all, when drawing up a business plan, you should assess the needs of the market. Clothing, household goods and various accessories are in high demand in this area. The analysis of this market shows that the trade in women's clothing and jewelry brings the highest profit. The average margin for similar products purchased in China or Europe is at least one hundred percent. According to the same analysis, ninety percent of the goods available in stores are three times cheaper in the country of origin.

Based on all of the above, the question of what can be resold at a profit can be considered closed. Let's look at what goods produced in Russia are profitable to export to foreign countries.

How to make money on export

In European and Asian countries, non-ferrous metals and various industrial products are in great demand. Many entrepreneurs benefit greatly from the resale of glass and plastic products or consumables for various equipment and machinery abroad.

According to statistics, the demand for household appliances, construction equipment and spare parts for various machine tools is increasing every year. It is this category of goods that is most profitable to sell in foreign countries.

When opening an enterprise engaged in the export of various goods, certain realities of the Russian market must be taken into account. Food, clothing and cosmetics will not bring high profits, due to the lack of world-famous brands on the domestic market. If there are plans to make a profit from the export of goods, their attention should be focused on cereals and cereals. Such an enterprise can become a source of high income, but it is worth remembering the possible risks. Crop failure, violation of the terms of dispatch and other unforeseen situations must be taken into account.

What products are in demand

In order to determine the most purchased product in Russia, you need to carefully analyze the supply and demand in the Russian market. It is demand that is the key to the relevance of your offer. Today, Chinese and European goods, which are practically not produced in Russia, are in great demand. These products include various electronic gadgets, laptops and smartphones.

You can increase the number of sales at the expense of rare, but in demand goods

When planning your own business, aimed at obtaining a constant profit, you should pay special attention to smartphones. Moreover, not only mobile phones themselves, but also various accessories can become a source of profit. The constant development of the electronics industry increases the audience of this market. Many aspiring entrepreneurs, at the dawn of their careers, prefer the resale of used phones.

Modern fashion trends force consumers to replace their "toys" every few months. The acquisition of similar, relatively outdated models for the purpose of further resale can become a source of stable income.

It should be remembered that at the initial stages of developing your own enterprise in the field of trade, it is best to focus on those products that have a long shelf life. This approach will avoid possible losses due to lack of demand for your offer. Speaking of perishable goods, we should highlight the special demand for flowers and houseplants. Various accessories for growing and storing them are also in special demand.

Internet trading platforms

Trading Internet sites (Avito, Aliexpress) are one of the niches of the trading business, where there is no pressure from competitors. Here, each seller has the opportunity to sell his goods, at a price set by him. In this case, unusual, creative and rare things are especially popular. Unlike Avito, Aliexpress acts as a platform where most products can be purchased directly from the manufacturer.

Today, you can also sell on Aliexpress in Russia. In order to start making money on this site, you need to have your own online store or group on social networks with a large base of potential customers.

There are two main ways to make money with Aliexpress:

1. Independent purchase of popular goods and their further placement in your own online store (group in social networks). This method allows you to sell the purchased products within a short time due to the fact that the product you published is already in your stock.
2. Act as an intermediary between the site and a potential client. This way of earning is complicated by the need to find those customers who are ready not only to make an advance payment, but also to wait for their goods for a long time. At the same time, there are certain risks associated with damage or loss of goods during transportation.

To achieve success in this area of ​​business is possible only by cooperating with trusted sellers. When purchasing shoes and clothes, remember that the quality of such goods is much inferior to American ones. It is low quality that can explain the low price of such products.

The location of the outlet and the cost of goods have a direct impact on the result of sales.

Kitchen utensils, interior items, jewelry, cosmetics and small household appliances are the most popular goods that can be purchased for further sale. The average margin for such products is several times higher than the cost set by the manufacturer. The main advantage of this online store is free shipping and no need to pay customs duties. Summing up, we can say that the Aliexpress website is an ideal tool for promoting your own business in the field of sales, which does not require large material investments.

If we consider the Russian Internet market, then we should highlight such a site as Avito. Here you can independently track popular destinations and sell your goods without leaving your home. Placing free ads greatly simplifies the search for potential customers.

In this case, the seller does not need to acquire the necessary license (except for certain goods) and register with the tax authorities. In order to legalize your business, it is enough to open your own page directly on the site. In order to do this, you need to consult with the administration of the resource.

Conclusion

In order to determine the best-selling product in Russia, you should constantly monitor the situation on the market. Goods from the household chemicals section, children's clothing, various electronic gadgets, and even food products can bring high profits to novice entrepreneurs. Rising inflation and crisis phenomena increase the demand for essential goods, so this direction is in high demand among the population.

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In a crisis, the purchasing power of a significant part of the population is significantly reduced. For this reason, many goods and services become unclaimed. What is profitable to sell in the crisis of 2018, we will try to figure it out in this article.

Food

When a person lacks financial resources, he buys only what he cannot do without. First of all, it is food. Of course, in addition to food, people also need clothes and shoes. But during a crisis, you can walk around in old things, but you can’t live without food. Therefore, if you are thinking about what is profitable to sell during the 2018 crisis, try trading products.

Without food, a person cannot live a single day, so food is in great demand in any economic conditions. Do not forget that expensive gourmet delicacies will not be very popular in a crisis. Therefore, if you decide to sell food products, offer customers inexpensive cereals, social varieties of bread or vegetables. Demand for such products in a crisis begins to grow, so you will get a good profit.

Construction Materials

After a sharp rise in the price of the dollar, sales of building materials in 2015 increased by 20-25%. According to experts, in 2018 the demand for them will begin to gradually decline, but, despite this, such products will be very popular.

The real crisis in the construction industry will come at the end of 2018, when the construction of the started facilities will be completed. Since the real estate market declines during the crisis, construction is temporarily suspended, so the demand for building materials at the end of 2018 will begin to decline significantly. Therefore, the owners of building materials stores will have to think about what they can sell in a crisis in order to survive hard times.

Chinese products

Many people know that consumer goods in China are much cheaper than in our country. This is due to the low cost of production.

Chinese manufacturers offer any products at low prices:

• Clothes and shoes;
• Kids toys;
• electronics;
• Production equipment and more.

Now let's figure out how to sell goods from China during a crisis. The easiest and most affordable option is dropshipping. To do this business, you need to open your own online store and resell products from Chinese suppliers through it.

Medications

Medicines are the goods for which people give their last money. Do not know what is better to sell in the crisis of 2018? Open your own pharmacy. Modern people try not to save on their health, so sales of drugs in difficult economic conditions do not decrease, and in some cases even begin to grow.

In this case, one very important point should be taken into account. In order for the pharmacy to have many customers, expensive imported medicines should be replaced with cheap analogues of domestic production. During the crisis, people save money, so they prefer inexpensive, high-quality medicines made in our country.

Cloth

Any, even the highest quality things, wear out sooner or later, so you have to buy new clothes and shoes. If you can't decide what goods to sell during a crisis, open an inexpensive clothing store. Unlike products, clothing sales may decline during a crisis as many people repair and wear out old items. But, despite this, such products are always in demand.

The best-selling goods in a crisis are second-hand or cheap things. A good income is brought in by wholesale or retail trade in second-hand goods. Such a business begins to flourish precisely in difficult economic conditions.

Hygiene items

Personal hygiene items occupy an important place among essential goods. Their level of sales during the crisis may fall slightly, but this applies only to expensive imported products. Just like medicines, consumers are replacing it with inexpensive domestic counterparts.

From personal care products, the best-selling products in the crisis:

• Toothpaste and brushes;
• Soap;
• Shampoos;
• Washing powders;
• Detergents and cleaning products;
• Inexpensive perfumes and deodorants.

Firms that sell hygiene products during the crisis are reorienting themselves to domestic manufacturers that produce low-cost quality products.

auto parts

During the crisis, people deny themselves the purchase of new cars, so the sale of spare parts in difficult economic conditions rises to the highest level. To expand the range, you can trade in various technical fluids, oils and other consumables.

An auto parts store is a great option for those looking for. In the future, it is possible to cover several segments of the automotive market, for example, car repair or self-service car wash. In this case, the most costly investment ideas should be excluded.

It should be noted that auto parts trade is a profitable and reliable investment. In our time, cars have firmly entered people's lives, so there is a great demand for spare parts in any economic conditions. The profitability of this business reaches 80-110%, and this is a fairly high figure for retail.

Funeral goods

People are born, die and marry, no matter where the world economy is. This process cannot be slowed down or stopped, so various ritual goods are always in great demand.

Any person can open such a business, even if he has never encountered the provision of funeral services. This is the easiest way. Before starting work, you should decide on the direction of activity. It could be a small funeral home or a bridal salon. Some ritual goods can be taken for sale in order to save on their purchase. If you offer customers high quality and excellent service, the enterprise will prosper.

Childen's goods

The demand for quality children's products is constantly growing, as modern parents want to give their children the very best. Some moms and dads who are constantly busy at work try to compensate for the lack of attention with expensive toys and fashionable clothes. This is a rather sad fact, but it is he who raises the level of sales in children's goods stores. If you are thinking about what is best to sell in a crisis, pay attention to children's toys and essentials - diapers, bottles, diapers, napkins, and more.

If we talk about children's clothing, focusing on it is quite risky. Of course, caring parents will not leave their child without the necessary things. But during a crisis, many are happy to accept used clothes as a gift, so they are in no hurry to go to the store for new things. You should not completely exclude children's clothing from the assortment, but its share should be no more than 10-15% of the total volume of products presented in the children's store. If you can determine what is profitable to sell in a crisis, the business will flourish.

Alcohol

Alcoholic products are very popular at any time. During a crisis, the demand for alcohol begins to rise, as many people try to relieve stress and relax a little with alcohol. Despite the fact that the state introduces various restrictions to protect the citizens of our country from excessive alcohol consumption, the demand for these products is constantly increasing.

Trade in alcoholic products is considered to be a very profitable and profitable business, but before you start such a business, you need to issue permits and officially register your business. If you manage to properly organize the business, it will bring a decent income even in a crisis.

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Used items

Many entrepreneurs ask the question, how to sell expensive goods in a crisis, if people start saving even on food? Of course, too high prices scare away consumers, so in times of crisis, they begin to pay more attention to second-hand things.

We have already mentioned second hand above. You can also sell used video and photographic equipment, used phones and construction tools.

Training courses

During a crisis, many companies hire special crisis managers. There are few such specialists in our country, so managers have to send their employees to training courses. If you have knowledge in this area, you can organize such courses and get good money for it. Experience and knowledge is a commodity that is always in high demand. True professionals overcome any obstacles with dignity and always find a way out of any, even the most difficult situation.

Marketers of Runet have analyzed the market for sales of services on the Internet. Based on the results of the research, groups of goods were identified that people most often buy through

• online shopping,
• online auctions,
• web bulletin boards and
• other resources specializing in the sale of products or providing intermediary services.

Below is the TOP 10 best-selling products on the Internet.

10th place - large household appliances

10th place is occupied by large household appliances. Even despite the more reasonable prices of online stores of household appliances, users still prefer to make large purchases in real supermarkets.

This is primarily due to the scale of the purchase - people want to see for themselves that there are no defects, proper packaging, ask consultants questions related to the operation of the goods.

The second point that complicates the purchase of large household appliances on the Internet is the dimensions of the goods. For example, shipping large items such as refrigerators, large televisions, washing machines, and dishwashers to remote locations can cost more than a higher markup item with lower shipping costs at a nearby appliance supermarket.

9th place - tickets for events and transport

More often than large household appliances, people buy tickets online:

• to concerts,
• sporting events,
• to the cinema,
• theaters.

Internet services for pre-ordering air, railway and car tickets are also popular. It is quite convenient and saves a lot of time.

8th place - payment cards

Almost as popular as event tickets and transport are various payment cards. This

• recharge cards of mobile operators,
• cable and satellite TV operators,
• internet providers,
• software payment cards and
• entertainment content in online application purchase services for mobile and portable devices such as the App Store or Google Play Market.

Users can replenish their personal account within such services without leaving their homes, and often even without commissions to payment systems.

7th place - clothes

Clothing is in greater demand than payment cards on the Internet. More and more people are buying clothes online. The seventh place in the ranking of the best-selling clothing products provides both a huge selection and the visibility of the purchase as a whole (product photo on the model).

Buying clothes online is hard enough. The reasons for this are obvious - not everyone knows their clothing size even in one format, not to mention its counterpart in another format, depending on the country of manufacture. Many refuse to buy clothes on the Internet, fearing that they will not fit.

6th place - software

Software, unlike clothes, suits everyone - regardless of gender, age, body composition, worldview, or the presence of psychological complexes.

Licensed software is quite popular among commercial organizations, government agencies, as well as users who are worried about the safety of their data and do not accept software from unknown developers, including “cracked” assemblies on torrents.

Of the software most often users buy

• antivirus software licenses,
• Windows operating system
• Microsoft Office suite,
• as well as other programs, as a rule, focused on commercial use.

5th place - goods for children