home » Terms » Business model overview: an island in a shopping mall. How to open a point in a shopping center: a step-by-step plan

Business model overview: an island in a shopping mall. How to open a point in a shopping center: a step-by-step plan

Small business start-up stories are successful and unsuccessful. If successful stories inspire, then unsuccessful ones usually do not attract us very much. But it is from bad experiences that the most important lessons can be learned. We believe that a negative experience is also an experience. Therefore the magazine I.Q. Review opens a series of articles on how not to do business with this story. It's like a thousand other stories. The difference is that it is replete with details that a stranger will not tell you about. We pass the word to the heroine, who will tell the whole truth. Read and learn.

How I opened the candy island in the mall

If you live in a small town with a population of no more than 250 thousand, then the problem of consumer choice is not acute - for the simple reason that this choice simply does not exist. Stores of local shopkeepers, which have not seen renovation and renovation since the collapse of the Soviet Union, offer us the same type of goods and Chinese consumer goods at inflated prices. The rebuilt shopping centers also do not elevate the city to a new level, because they are made in the image and likeness of the same shops with the same assortment, but larger.

Finding an idea for a business in a small town

I live in one of these cities in the suburbs of Rostov-on-Don. My decision to start my own business came by accident. My name is Anna, I am 27 years old, I am a mother on maternity leave, and I had no business experience. None of my family and my husband's family has ever been in business either, we are all ordinary workers.

And already here, at the stage of the birth of the idea, I encountered the first difficulties. At the initial stage, support is more important than ever - someone or something that gives strength and inspiration. Ideally, this is a person who has already achieved some success in the chosen field and is able to give the right advice. It can be either a person from the environment or a stranger from the online space. In extreme cases, you can find a like-minded person from among friends or relatives.

I had to do without it. The idea was new within my city, and this is what gave me confidence and hope for the success of my enterprise.

Franchise "Tasty Help"

An offer to purchase a franchise of the Tasty Help brand popped up in the form of contextual advertising. I was hooked by the name, numbers and payback percentages.

The company promised a markup of 100-200% on its product and payback in 3 months at a cost of only 100 thousand rubles. When I went to the site, a light bulb in my subconscious lit up.

These were sweets, but not just sweets, but European sweets sealed in jars of 50, 150 and 250 ml with stickers on which beautiful wishes flaunted. The general concept of the brand is a jar of sweets instead of pills as a cure for sadness. In addition to sweets, the assortment included 90s chewing gum, fortune cookies and ready-made gift sets. On the promo page, all this looked spectacular, bright, on the photo - examples of successful points. I had a desire to give my city a similar island of joy, to give people the opportunity to acquire something similar.

Pros and cons of a franchise

I refused the idea of buying a franchise, especially since the company provided the opportunity to purchase goods in bulk. Yes, and there were less pluses than minuses. At a cost of 250 thousand rubles, the franchise only gave me the right to a 3% discount on an order and the mythical “support of managers”, as well as the status of an “official representative”, which, nevertheless, did not allow me to be the only representative in my city. I also lost the right to trade in other goods at my discretion, and for my own money I drove myself under close supervision, which I considered a huge minus.

Sweet shop business plan

Sweet shop

Starting capital for opening a store

I didn't have any money. But there was a credit card with a limit of 120 thousand rubles. I figured this should be enough.

The promised mark-up, however, did not appear. With a retail price of a large jar of 290 rubles, the purchase price was 162 rubles. That is, the markup is 80%, in ruble terms - 128 rubles per sold unit of goods. For chewing gum and smaller jars, the margin ranged from 50 to 60%.

I found a rather successful, in my opinion, place in the shopping center, in which the anchor tenants of the companies Detsky Mir, Letual and TsentrObuv were. Price 1 sq. meter was 5 thousand rubles, and the total cost of 3 square meters I took. m. - 15 thousand per month.

Payback period calculation

According to my calculations, with an average daily income of 1 thousand rubles, I will recoup my costs in 8-10 months. That was my whole business plan at the time. And it was this mistake that caused all subsequent problems. I did not take into account the important factors that are the foundation and the first bricks in the construction of a successful project.

I placed an order for 100 thousand rubles. The order was dominated by individual jars, a few chewing gums, a box of Petushki lollipops. I paid at the bank by transfer from the card, which automatically added 4% of the commission to my debt, and this is no less than 4 thousand rubles. Delivery by a transport company added another 2 thousand rubles to the initial costs.

After searching for a place and signing an agreement, I came across the concept of “deposit”. This meant that I needed to pay for two months at once - the first and last under the contract, in other words, to make a security deposit. My 15 thousand turned into 30. I had to add from the family budget.

The next step was ordering windows. They cost 30 thousand. I borrowed this money from a friend. Little things in the form of designing an individual entrepreneur, a consumer corner, a chair, an office devastated my already meager budget by about another 4 thousand.

Thus, the opening of a small point with sweets cost 170 thousand rubles. This significantly increased the payback period compared to the original calculations. But it was too late to retreat.

Business in numbers: sales, revenue, profit

The point began its work on June 1, 2014. At the initial stage, I decided to trade myself, without hiring sellers, in order to study the demand and “paint a portrait” of a potential buyer. I must say that the product really aroused great interest.

What is in demand and gives a turnover

To my great surprise, the goods of the 90s were in the greatest demand - chewing gum "Love is", "Turbo", instant juices "Yuppi" and "Zuko", they bought a lot of lollipops for children.

The attitude towards Tasty Help was very wary, but it aroused constant interest. Every second had to explain that these are not dietary supplements, not medicines, not food for fish. When a person understood that these were sweets, the question arose about the high price. Indeed, at a price of 290 rubles per 250 grams, the price per kilogram exceeded 1,100 rubles. In response to this, I argued that these sweets were unusual, exclusively of European production. The emphasis was on the gift packaging and unusual wishes, which made the sweets both an independent present and a pleasant addition to the gift.

As a result of all the vicissitudes, the revenue for the first month amounted to 70 thousand, which was more than double my expectations. My joy knew no bounds.

During this difficult first month, I made such disappointing conclusions.:

For a successful startup, however, activities that are familiar to most consumers are more preferable. Just enough to make it a little better. And if the products are in great demand, then there will always be demand, even with minimal promotion.
It is preferable to develop new types of business only if you have a reserve of finances, a lot of free time and work experience as an advertiser, or at least a fluent language.

Expansion of the range of outlets

After paying the rent for July, having decided to replenish the greatly depleted stocks of goods, I ordered something that disappeared from the shelves almost immediately - Petushki chewing gum and candies. I had regular customers who asked me to add to the goods of the 90s the famous drink “Dr. Pepper. I found suppliers of a real American drink, and placed an order for about 20 thousand. After all the costs of repaying the loan, there were 25 thousand, of which I contributed 17, as I decided to treat myself to new clothes and several trips to a restaurant.

The second month of work brought 60 thousand rubles in revenue. Running positions ended, slow-moving ones hung like a dead weight. Of course, I wanted to sell, so I ordered cans of Tasty Help, Yuppies and chewing gum for about 30,000. Ordered "Dr. Pepper sold out, but taking into account the small markup (30 rubles) and the cost of delivery, the real benefit was almost zero. At the beginning of the second month, I advertised a vacancy for a salesperson, as elementary fatigue from working for a month without days off from 10.00 to 21.00 made itself felt. With a schedule of 2/2, the seller's salary "ate" 8 thousand of revenue. Of course, I also did not take this into account in the initial cost calculations.

The second month led to the following conclusions:

Starting any business that involves the use of employees, you need to gain basic knowledge in the field of personnel management. I tried to give preference to girls aged 25-30 with work experience. But this did not save me from unpleasant situations associated with incompetence and banal irresponsibility.
Poor people are harder to manage. The desire to save on wages leads in most cases to a decrease in the seller's performance and the desire to "serve the hours."

In the third month, sales were also going well, but at the end of the month they dropped to 50,000. It would seem that during these three months it was possible to pay off the debt or at least significantly reduce it. Indeed, half of the debt was paid. But the shelves were empty again. In addition, September came, sales fell. I tossed between the desire to quit everything, find another place (there are not so many in our city) or go for broke. Thoughts about the approach of the New Year were relentlessly pursued, which meant a large purchase.

Sale of sweets during the holidays

Hopes for everyone's favorite holiday justified themselves. I bought a lot of New Year's sweets worth about 40 thousand, they looked very beautiful, elegant, festive. I made sets, tried to work more myself, did not trust the sellers. Everything sold out in December. Revenue on December 31 was very pleased - 12 thousand. The windows were completely empty. What I invested in this purchase was returned to me. But no more.

After the New Year holidays, inspired by the pre-New Year sales, I assumed that the February and March holidays should also bring good profit. But here I already miscalculated. Another pre-holiday purchase practically did not interest buyers. The holidays were over, the shelves were full of goods, people no longer had money. The daily income ranged from 50 to 500 rubles, which could not even cover the rent and salary.

As a result, my debt to the bank not only did not decrease, but even increased. The total bank debt amounted to 140 thousand, this also included interest - about 4 thousand rubles for each month. I also did not pay my friend a debt. Invested 170 thousand remained outstanding. At the end of April, I closed the outlet.

What conclusions did I draw during the operation of the outlet and, mainly, after its closure?

The capital invested in equipment and the initial filling of the store will never return. This is an investment that needs to be included in the business plan, regardless of the return.
A business plan is the main springboard to a successful project.
In addition to offline sales, it is imperative to conduct online trading in parallel. It can be a page in social networks, a simple one-pager or a full-fledged website. For many people, shopping on the Internet is preferable, when you can think for several days, again returning to the product you like.
You need to learn to delegate work. It is impossible to be an ideological inspirer, seller, loader, accountant, and at the same time become a successful entrepreneur. And this certainly applies to young mothers.
You should never follow the advice of people who know nothing about business in general and about yours in particular. In addition to confusion and confusion in thoughts, this will lead to nothing.
Do not get hung up on your project, even if it is the first and only one. You need to be able to leave the rented place on time, not forgetting the possibility of scaling, if funds allow.
The main thing is self-confidence; without it, any, even the most promising, undertaking will fail.

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In the article, we will talk about what business to open in a shopping center and consider the most profitable and relevant business ideas with minimal investment. The big advantage of working on the territory of the shopping complex is that there are always people here, someone purposefully came for shopping, others just walk around the beautiful center, and still others come to visit the cinema, restaurant, children's room or something else.

Shopping and entertainment complex (SEC)- this is a place of accumulation of a large number of potential customers and buyers, who, even in the process of a simple walk, can go to a store or salon. In order for the profitability of the business to be stable and high, a constant turnover of goods or customers is necessary, and by opening on the territory of the shopping and entertainment center, the entrepreneur has every opportunity to achieve this.

Open a business with minimal investment in a shopping center is also possible, you just need to carefully calculate the costs and benefits in the chosen line of business. To do this, you need a clear business plan, with all the nuances and details. Opening an enterprise in a shopping complex will not only attract more customers, but also take advantage of the following amenities:

o Centralized provision of communal and security support, this issue will be dealt with by the employees of the shopping complex;
o The ability to rent a trading floor of any size, starting from one meter;
o Independence of business success from seasonality and weather;
o The presence of impulsivity factor in many citizens who walk in the shopping center.

Due to the various entertainment facilities, such as a skating rink or a cinema, which are in the shopping complex, the visitor spends much longer in the shopping area. As for the disadvantages of this type of work, this is a high rent, as well as a line of dependence between visitors and the image of the shopping center itself. In order to minimize costs, you should carefully analyze which business to open in a shopping center. There is always a way to save, invest less and get the same amount.

What kind of business to open in a shopping center?

1. Idea No. 1 - Opening a playroom for kids - a children's playroom in a shopping center

The children's playroom is called island in the mall, where there are animators, various toys and entertainment for children, and parents can leave their kids here while shopping. The organization of a playroom is much easier and simpler than opening private kindergartens or development centers, and the profit is almost the same. No need to look for teachers, spend money on obtaining a license - this allows you to implement a business with minimal investment. So, three hundred thousand rubles will be enough to open a thirty-meter children's room, in which about twenty kids can stay every day. This amount will include payment for repairs, purchase of equipment, registration of a business and salaries of employees, as well as rental costs. The average monthly expense is fifty thousand, but the profitability is one hundred thousand rubles, therefore, it will be possible to receive net profit fifty thousand.

If we talk about a larger area, for example, a seventy-meter room, then such a children's playroom in a shopping center will be able to serve seventy children daily. It will take a million to implement such an idea, and the monthly expense will be at least eighty thousand, but on the other hand, the profitability indicators will increase to two hundred and fifty thousand. A children's business in shopping centers brings a good income, but an entrepreneur should understand all the regulations before starting to develop it: these are sanitary standards, safety precautions, and much more.

In order for the children's playroom in the shopping center to start operating, you will have to follow five consecutive steps:

o Register your business with the tax authorities as an individual entrepreneur or a limited liability company, and experts advise giving preference to the first option. So it will be possible to choose a preferential tax regime, and, in principle, save the cost of registration;
o Select OKVED codes, 92.7 is best;
o Register with a pension fund, as well as with some extra-budgetary organizations;
o Purchase cash registers, or replace them with strict reporting forms, which will be registered by employees of the tax department;
o Obtain approval from Rospotrebnadzor and the fire inspectorate to use the premises as a playroom.

To start a kids business in malls, the following equipment is required: a children's labyrinth with an area of twenty meters and a cost of two hundred thousand rubles, a workplace for an animator - ten thousand rubles, lockers for things - several sections, eight hundred rubles each. This is the minimum equipment needed to start, and from the profit it will be possible to expand its equipment, add new items and toys.

When hiring workers, it is necessary to select those who know how to communicate with kids and are not afraid of responsibility for children. The duties of the employee include monitoring the safety of equipment, order in the room, compliance with the requirements for guests. Workers work through shifts, so you have to find two people.

Organization of business in a shopping center is based on the following principles:

o The work schedule is from nine to nine, and the payment for an hour's stay in the children's room is no more than one hundred and twenty rubles on a weekday, and no more than one hundred and eighty rubles on a weekend. If the baby has not reached the age of three, then parents can go with him for free, but to accompany older children, you will have to pay a few tens of rubles.
o The child is in the room for four hours and no more, and the visitor is obliged to pick up the baby after this period, according to the rules of the playroom.
o Children are accepted into the room only if their parents present their passports, and only after the information is entered in a special ledger.
o It is forbidden to work with sick, unhealthy children, otherwise the presence of sick visitors may adversely affect the reputation of the room, and parents will not take their babies to where they can become infected.
o On a weekday, the maximum number of customers falls on the evening, so to attract guests in the morning, you can offer various loyal conditions.
o This is a business idea with minimal investment, which is seasonally dependent - there are always fewer customers in summer than in the cold season.
o For business development, experts advise organizing festive events, opening a creative circle, creating a cafeteria for kids, and so on.

2. Idea number 2 - manicure island in the mall

Now in almost every shopping center you can find one or even several racks. express manicure. This suggests that a business idea with minimal investment brings a good profit, and we will talk further about how to properly organize such a business.

In order to, it is enough to have the status of an individual entrepreneur, but when organizing a whole network of studios, it will be much more profitable to use a limited liability company. When choosing a territory in a shopping complex, it is better to give preference to one that is not far from busy alleys and passages, but at the same time, the place should not be noisy. As for the area, ten meters is enough to organize an express manicure, and three specialists can work on it at the same time. You will have to pay at least twelve thousand rubles for rent, the price may vary depending on the region, the district location of the complex, and other nuances that affect real estate prices.

On sale there are special kits for nail bars of this type, which cost from two hundred to two hundred and fifty thousand, they include all the basic equipment. You should not choose a cheaper kit, as this may affect the appearance of the studio, and an unattractive look will repel customers. In order to nail bar in the mall not lost, and was noticeable to customers from afar, it is necessary to decorate it in bright, original colors, but at the same time, the studio must fit into the interior of the shopping center itself.

Another fifty thousand rubles will be needed to buy high-quality material for work, and it is desirable that all products be produced by one company. It is important to look not so much at the popularity of the manufacturer, but at the quality indicators and product reviews, because one low-quality manicure can forever ruin the reputation of the studio.

Each studio must have a name, and express manicure- not an exception. Psychologists say that a well-chosen name plays a big role in the perception of consumers of each outlet. Another fifty thousand will be needed for advertising expenses, printing calendars, banners, flyers and so on. The remuneration of employees is formed on a percentage basis, the more work done - the greater the salary, and the amount of the salary itself is very modest. The average monthly attendance of a nail bar is two hundred customers, but at least six hundred thousand rubles will have to be invested in this business with minimal investment.

3. Idea number 3 - selling watches in the mall

Some mistakenly believe that the popularity of watches has declined sharply since the advent of mobile phones, although in fact the situation is the opposite - the demand for watches has increased significantly in recent years. This is due to the fact that they are more of an accessory, a luxury item when it comes to expensive mechanisms, and an indicator of the status of their owner. That is why, organizing a business in a shopping center selling watches is a very relevant idea, because the demand function in this area is distinguished by its stability.

The assortment should be chosen taking into account the preferences of the most diverse segments of the population - wealthy citizens, the middle class, pensioners and children, young people and respectable businessmen. It is not particularly profitable for a business to sell models that cost less than five thousand rubles, and there are a lot of competitors in the field of inexpensive accessories, which cannot be said about the luxury watch market. But the difference is also felt in the amount of investments, it is one thing to buy a batch of watches of an average price category, and another thing to fill a showcase with Swiss watches from prestigious manufacturers.

It is necessary to register a watch store, if the status of an individual enterprise is chosen, then registration will be both easier and cheaper, but for official representatives of large companies, as well as for their distributors, it is often important to deal only with legal entities. The registration procedure will cost about twenty thousand rubles, and will take about a month. code value OKVED - 47.77.

You should pick up an island in a shopping center, located in a passing place, near prestigious boutiques and places of large concentrations of consumers. The store should be located in such a way that it does not coexist with other similar outlets, even if there are already those in the mall, you need to look for a place in another wing of the building, or on another floor. The minimum store area is ten meters, but to increase the comfort of customers and expand the range, a larger area is needed, for example, a twenty-meter store.

You will need to purchase a cash register, furniture, a computer, several racks and showcases, as well as spend money on repair and design work, which requires at least one hundred thousand rubles. You should separately work on the sign - it should interest the buyer, cause a desire to go to the store. The minimum rent for the store is twenty thousand a month. As for employees, you can limit yourself to one person who will work as a consultant and salesperson, and from time to time the businessman himself can replace him, for the duration of the weekend or time off. It is important that the employee understands the goods, and can give a complete answer to the client's question, and can also help with the replacement of straps, cleaning mechanisms and other minor work. Set wages should be from twenty thousand and above.

You will have to spend about fifty thousand to create and promote your online store. After that, delivery issues should be resolved: select several courier and transport companies that can transport orders quickly and efficiently. Another expense item is the initial purchase of watches, if we are talking about Swiss products, then we can talk about amounts of several million. If we talk about the middle price segment, then several hundred thousand rubles will be enough to provide a decent assortment.

4. Idea number 4 - selling chocolate figurines in a shopping center

Everyone loves chocolate - from young to old, and they buy various chocolate products both as gifts, and for the table, and just to treat themselves and loved ones. The sale of chocolate figurines in a shopping center will surely find many regular customers, because this is a relatively new business idea with minimal investment, the profitability of which directly depends on the imagination of the entrepreneur. In order to get started, you will need to create chocolate masterpieces and sell them at a branded outlet. For implementation, one hall is enough, divided into a production and frontal zone.

An entrepreneur can conduct business in two ways - either by working in a full cycle, from brewing chocolate to selling to a client, or by purchasing raw materials from suppliers. As for the goods themselves, preference should be given to:

o Themed souvenir figurines;
o Unusual figured sweets;
o Exclusive forms;
o Chocolate portraits.

Both a corporate client and ordinary customers who visit a chocolate store can act as a customer. A corporate client can be an organization that orders chocolate logos for the holiday, a hotel that buys sets of figured sweets for its guests, and so on. You can sell products not only in your own store, but also on small islands in the shopping center, as well as in the online store and through wholesale deliveries for individual customers.

The sale of chocolate figurines in a shopping center has a number of features:

o Business related to holiday themed infrastructure;
o All products must be certified;
o A whole chocolate empire can grow from one island in a shopping mall, which will cooperate with a confectionery factory, workshop, and produce its products on a stream;
o The store specializes exclusively in chocolate products;
o Adjacent areas may be offered franchised work;
o A single outlet may offer multiple types of merchandise, such as exotic, traditional, and experimental chocolates.

In order to start such a business, you will need to follow the following steps in sequence:

o Select premises and workers for the production and sale of chocolate products;
o Purchase raw materials, consumables, equipment, develop an assortment, create designer packaging and think over a pricing policy;
o Obtain all necessary certificates and licenses, register a trademark;
o Set up a point of sale and an online store, develop and launch an advertising campaign;
o Conclude agreements on the supply and sale of finished products to confectionery and large shopping centers;
o Start the production process and deal directly with the opening of the trading platform.

The advantages of this business are great prospects, aesthetics and high demand, size, and lack of dependence on other market participants. But there are also negative aspects, which include dependence on seasonality, experience and skills of production workers, the need for large initial investments, as well as a high level of sanitary responsibility. The sale of chocolate figurines in a shopping center will require a capital investment of one million and four hundred thousand rubles, and this is not counting the monthly expense, which consists of rent, wages, raw materials and packaging costs, advertising and transportation costs, and organizational costs. In total, it turns out not almost four hundred thousand.

As for the equipment, it will be more economical to buy used equipment, even it will have to spend about a million. As for the profitability of this business, they are very encouraging. The approximate number of sales is eighty products per day, depending on the traffic, therefore, almost two and a half thousand chocolate works can be sold per month, and each of them costs an average of three hundred rubles, with a cost price of twenty-eight rubles. That is, the margin is nine hundred and fifty percent, it is difficult to find a business with such a level of profit. In a month, you can earn more than seven hundred thousand, and the business will pay off six months later.

Probably, everyone at least once (and most likely even more often) thought about opening their own business. To begin with, a small selling point is enough, and then, as they say, time will tell. As a rule, not many go beyond these reflections. But for those who want more, we decided to talk about the most affordable option - an island in a shopping or business center.

The area of the island is usually 5-10 square meters, and not necessarily a larger island will be more expensive, a lot depends on the location and the lease term. The island itself as a place of sale on the territory of a shopping center (TC) or a business center (BC) is one of the best options for starting a business, which is why it is so popular. Walking through the shopping center, you may not see some branded store, but it is impossible not to notice the island, because it stands in your way.

And yet, in order not to lose sales data, keep track of the most popular positions, protect yourself from theft and quickly conduct inventories, we recommend installing an automation system at the very beginning. For example, Poster can take 15 days to understand how such accounting systems work and what they are for. And now more about the islands themselves.

What do they sell on the islands?

Islets can be divided into two types: located in the business center and the shopping center. The types of services and products that you will offer depend in one way or another on the type of center. Below we will describe in more detail what business centers and shopping centers are, their classes and types.

Which business is better suited if you are considering a BC option:

Coffee shop, bakery and patisserie

Printing services, fast photo printing and press sales

Sale of batteries, small household goods

Tobacco kiosk, accessories for hookahs and liquids for electronic cigarettes

For shopping center the list is much longer. Try to focus on the sale of goods that are not in the hypermarket inside the shopping center or the range of which is very narrow there:

Fresh (freshly squeezed juices)

Decorative or craft sweets: chocolate, cakes, sweets, etc.

Coffee to go

Wallets, belts, bags and hats

Accessories for smartphones and tablets

Perfumery

Fan merchandise (football, hockey, etc.)

Watches, knives, flashlights

Jewelry and bijouterie

Postcards, gifts, gift wrapping

Print on t-shirts, mugs and instant photo prints

Souvenirs (if the shopping center is near the station or in the tourist area)

Pet supplies (not every shopping center has a full-fledged pet store, but even if there is one, then remember that you need to buy bulk food or a treat for your pet, a person may already be at the exit when he sees your island)

Tobacco, cigarettes and everything for hookah

Electronic cigarettes and accessories

A separate point is cosmetology services:

Express manicure

Massage chairs

Express haircut

Eyebrow and eyelash extensions

But for such islands there will be few basic showcases, you will need separate mirrors, lighting, armchairs, which means you need more initial investment. But a big plus will be the accompanying sale of cosmetics, which will significantly increase revenue.

Buying a finished island

It can be either a full business or a lease assignment. A good option to start, but in any case, you will either overpay for a working point (compared to opening from scratch), or buy cheaper, but this point may go bankrupt already with you.

Also, unpleasant situations can arise when you are assigned to rent a point. For example, you want to open a takeaway coffee point in the lobby of a business center, where there is already a coffee shop that gives you its accumulated audience. It looks tempting, but in reality it may turn out that they give you their place, and literally a week later they open a new island next to you, and this audience returns to them. To avoid this, write everything in the purchase agreement and in the terms of the lease, if possible.

franchise island

A good option for retail or catering outlets. Requires a little more initial investment, but you get:

well-known brand, recognition;

reliable supplier;

ready business plan;

help in starting a business.

You can read more about opening a franchise business using the example of a cafe in our separate one.

What are business centers?

This information will come in handy when you look at rental ads or when working with real estate agencies. All business centers are divided into three classes: A, B and C. Not so long ago, types B + and C + began to appear in the descriptions, when landlords want to emphasize the improved characteristics of their center.

There is also category D, which is common only in small towns (population around 100,000 people). Such business centers offer potential tenants only "walls": no infrastructure, major repairs are needed, the famous corridor-office layout, which is extremely inconvenient for many tenants.

Most often, there is simply nowhere to place an island as a point of sale, although the audience of such centers is quite suitable for a certain type of business. For example, you can sell newspapers, small household goods, batteries and similar goods there.

What is the difference between classes of business centers?

1. Class A business centers:

usually located in the central part of the city;

have convenient access, secure parking (one parking space per 100 square meters of office area) and separate underground parking;

there must be a public transport stop nearby;

repair according to international standards;

centralized air conditioning and ventilation system;

reliable round-the-clock security;

designed for the top companies of the city or country.

2. Class B business centers:

most often located around the city center near metro stations;

availability of open guarded parking;

high-quality interior decoration;

good repair;

communications in full;

individual air conditioning;

designed for medium and small businesses.

3. Class C business centers:

located in residential areas or far from the main highways of the city;

finishing is a cosmetic repair performed by the owner of the building or the tenants themselves;

disparate communications;

unguarded parking;

low cost of rent, as a rule, are of interest only to small firms.

What are shopping malls?

Shopping centers differ in concept and specialization.

Universal malls. They offer the widest range of goods and services. Ideal for different types of islands, the main thing is to study competitors and traffic in order to correctly calculate the payback and expediency of opening a new point.

Specialized malls. Attract an audience through a wide range of products in a certain category. Such a narrow focus may present some risk. You need to choose the type of business, what to sell or what services to provide, only with a focus on the specialization of the shopping center. Most often, such centers are formed on the basis of chain stores of electronics or building materials - this is a popular phenomenon for cities in regions with a population of 300,000 to 1,000,000 people.

Such shopping centers can be designed for both ordinary buyers (retailers) and professionals, which means that in any case there will be traffic here, which gives additional stability to the business.

fashion centers where clothes, shoes and accessories are sold. Their advantage lies in the fact that they are located in the central part of the city and provide targeted traffic even with small areas. In large fashion centers, assortment is important: the more different boutiques, the more diverse the audience.

TRK(shopping and entertainment complexes) - practically the same as universal shopping centers, only a large lease area falls on places for leisure, entertainment, sports and recreation, including active ones.

How to search for a place?

Here is our short action plan to rent an island in the mall:

Make a list of the most popular shopping malls (as an option - as traffic decreases in order to start searching in less popular centers at the end). The priority is to find a good location in a popular center.

Go around the selected shopping centers, looking for not only free, but also occupied places suitable for your type of business, with good visibility of signs, storefronts and stable traffic. The best seats are near the entrances, but they are usually more expensive.

As you go around, you need to find out the contacts of the administration.

You need to know the cost of rent. Perhaps some owners or managers will want to arrange a personal meeting and call for a conversation in the office. Often such issues are resolved individually, depending on the area of the future island and the lease term.

Decide which point you need: "wet" or "dry" (with or without running water). For example, if you plan to open a coffee shop, this is a very important point. Imported water is expensive and is constantly in short supply. It is needed not only for drinks, but also for washing dishes, appliances and equipment.

Any occupied places can really be "killed" by offering a higher rent, the main thing is to understand how profitable it is. It is possible that the lease term on the occupied place is already coming to an end, and with the help of a minimum increase in the fee, you can pick it up.

On average, the minimum rental period in the market is 6 months. Few of the landlords will agree to a shorter period, so it will not work to “try” the business and understand whether it works in this place. Be sure to take this into account when drawing up a business plan.

Is the equipment new or used?

To be honest, it is very difficult to find a fully working and modern version of used equipment for islands on the market. In addition, you will have to reassemble it, and there is no guarantee that it will look as good as you imagined by looking at the photo in the ad.

In addition, you need to select showcases for your product group, purchase volume and assortment. For shopping islands, one of the most popular designs is rectangular showcases with high corner elements (cupboards, shelves). If you are still considering buying used items, then choose counters with a large number of height-adjustable shelves. So it will be much easier for you to adapt the showcases to the desired product.

Not every ready-made island pavilion will fit the rental conditions in the chosen location. Be sure to select designs for the requirements and general norms of the business center or fuel dispenser.

How much does it cost to open an island in a shopping center

What do you need and what costs await you when opening an island in a shopping center:

Rent an island in the shopping center. The average area of the point is 10 square meters, then the calculation is based on the price per 1 square meter: if for Moscow it is from 6,000 to 10,000 rubles. (Kyiv - from 2000 to 4000 UAH), then in large regional cities these figures will be at least 2-3 times lower.

Staff. The point should work while the shopping center is open, and this is 30 working shifts of 12 hours per month (working hours are from 10:00 to 22:00). You need at least 2 people who will receive from 500 to 1000 rubles. (200-400 UAH) per shift. Then everything is calculated individually.

taxes. For Ukraine, this will be 5% of turnover with a single tax plus monthly ERUs, for Russia - taxes with a payroll, UTII or a percentage of turnover with a simplified system.

Office or warehouse. The goods need to be stored somewhere, because all products will not be sold immediately and together. At first, you will realize that it is selling faster and more, the rest of the product will “freeze”, and overall sales will fall.

This does not mean that you need to leave only the most popular items, you just need to buy more of them and deliver them as needed, and stocks should be stored in a warehouse. The requirements for such premises depend on the type of goods: the same room is not suitable for chocolate and jewelry. In addition, when suppliers bring goods, they need to be credited, priced, price tags attached, delivery arranged, etc.

A small warehouse or just an office (which is much more common) within walking distance from the point of sale is ideal. You can, of course, do everything at home, but this is rather a temporary solution.

Accounting system. It is needed to arrange deliveries, add new items, compile reports for the tax office, keep cash register shifts, take inventory, print fiscal receipts, etc. It is best to consider inexpensive ones so that you can at any time see how sales are going at your point , and control the entire workflow.

bookkeeping. Perhaps the best option is to outsource it: find the right person through colleagues, acquaintances or trust the agency. For small turnovers of small businesses, this will be enough, and you do not have to delve into and waste your time. When starting a project, expect about 5,000 rubles. or 2500 UAH per month.

Don't be afraid to start your own business. Alternatively, think about and take a closer look at what you miss in the mall where you spend the most time. Perhaps your first business is just around the corner.

Total in the category: 32 types, investment sizes: from 165,000 to 9,000,000 rubles. Everything is quite simple - open your own business in a shopping and entertainment center! After all, the accumulation in one place of many shops, cafes, cinemas, leisure areas attracts a wide audience to shopping and entertainment centers, where you can fully spend the whole weekend with your family.

In almost any activity, sales density is an important indicator.

How to open a store in a mall: a step by step plan

The greater the commodity and client turnover, the faster the payback and the higher the profitability. How to ensure a guaranteed flow of consumers? Everything is quite simple - open your own business in a shopping and entertainment center! After all, the accumulation in one place of many shops, cafes, cinemas, leisure areas attracts a wide audience to shopping and entertainment centers, where you can fully spend the whole weekend with your family.

What exactly can be organized where everything, it would seem, is already there? Not to mention the usual opening of a store, you can consider such options as a vending cafe in the foyer or passages of the building, placement of attractions in the children's play area, an express manicure salon and many other options.

Benefits of doing business in a mall

In addition to the already mentioned crowding, which is undoubtedly the most important feature of placing your project in the mall, we can talk about such advantages as:

centralization of the provision of public utilities and security services, which are taken care of by the landlord (i.e. the center itself);
the ability to rent areas that are not limited in size from 1-2 m2;
mitigation of risks of profit reduction depending on weather conditions and seasonality;
positive impact on the business of impulse purchases by visitors to the shopping and entertainment area.

The presence of leisure areas in the mall, such as ice skating rinks, cinemas, art cafes, small stages, children's attractions, relaxation salons, keep visitors inside the centers and ensure their long-term contact with the shopping area. This interaction is beneficial for everyone: it is interesting for the buyer to spend time where everything is available; stores are satisfied with a constant stream of customers and just curious people who become customers later; well, the entertainment infrastructure benefits from family visits.

If we talk about the shortcomings, then there are very few of them: rather high rental rates and the dependence of human traffic on the image and convenience of the shopping and entertainment center.

Ideas

Plans

Instructions

Franchises

Articles

Equipment

Opening a shopping island is an attractive idea for small businesses. This is an economical type of retail that does not require high initial investments. One of the less risky options is to operate a franchise.

In search of an economical, but convenient and functional place for sales, many entrepreneurs pay attention to the island in the shopping center. This interest is quite understandable: if there is not enough money to open a store in a separate room, then a great opportunity to start a business without significant start-up investments is the installation of a light modular structure in the central part of the hall, in the gallery or aisle of the shopping center, where there are most visitors. However, practice shows that this type of retail trade has its own characteristics, which should be taken into account by those who are thinking about opening it.

Pros and cons of islands

Like any business, shopping islands have their advantages and disadvantages, which future owners should be aware of in advance.

Pros:

Compactness (on average from 2 to 15 sq. m), which allows you not to overpay for rent
The possibility of selling a wide range of both food and non-food products and services. Here are just a few of them: ice cream, sweets, gadgets, perfumes and cosmetics, express manicure (nail bar), accessories, coffee, leather goods, watch repair, express payments, pawn shop, jewelry, etc.
Convenient location in the "passing" places of supermarkets
Ease of assembly and dismantling, mobility (with a wheelbase)

Minuses:

Lack of storage facilities, fitting rooms (which narrows the range of goods for sale)
Limited display space (in case of miscalculations with the definition of demand for products, there is an excess of unclaimed positions)
Rigid standards for the type of commercial structures, which are often introduced by the landlord.

To minimize risks and unplanned investments when opening a trade on an island, you need to carefully study the terms of the lease, analyze the patency of the selected point and the presence of a target audience for your type of goods and services.

Location selection

When designing large stores or multifunctional centers, as a rule, the layout of free space already takes into account the presence of shopping islands. In the process of putting the facility into operation, their number may change, but only slightly.

Types of business in the mall

On the one hand, this allows future tenants to look in advance for the best places to open their own "point", on the other hand, it becomes necessary to take into account the interests of the landlord, who often puts forward requirements for the owners of the islands to work in accordance with the general concept of the center.

An important criterion for choosing a place for a trading island is the passability indicator (see Fig. 1)

Fig. 1 TOP 10 most "passing" places in Russia

But it would be a mistake to make a choice, guided only by the popularity of the shopping center. It has been noticed that in the most “passing” supermarkets, islands representing recognizable brands with big names are more successful: branded brands of watches, ice cream, cosmetics, and jewelry. If there is an original, but “not familiar” manufacturer next to them, the visitors of the shopping center begin to “banner blindness”. It is difficult to influence it without special marketing tricks that require additional costs.

In addition, the more “serious” the landlord, the more conditions he has. For example, the Arena shopping and entertainment center (Voronezh) requires islands not to exceed 160 cm in height, be transparent and equipped with internal lighting, so as not to disturb the perception of visitors to the main shopping galleries.

Representatives of centers with "famous names" often wish to receive a colorful booklet from the retailer upon agreement with a detailed description of the shopping island and many of its images in the interior of the hall. This is an additional expense: design bureaus estimate such an order at 60-70 thousand rubles.

That is why experienced entrepreneurs advise beginners to “start” in less pretentious and large trading enterprises, while choosing places with high traffic, but with a minimum set of counter conditions from the landlord. This will allow you to show maximum imagination in decorating a shop window, product presentation, etc. Yes, and you will compete with neighboring kiosks mainly due to the originality of the idea and the profitable presentation of your product.

What product to choose?

One of the first questions a future retailer has is: what to sell on the trading floor on the islands? What do you prefer: edible products or non-food products? On whom to bet: the consumer-oriented public, or the discerning buyer of the exclusive?

Journal “Practice of trade. Trade equipment” in 2014 published a forecast for the retail market until 2016 (see Fig. 2)

Fig.2. How is retail trade developing in Russia?

As can be seen, the markets for food and non-food products almost do not differ in dynamics: the economic difficulties of recent years are making themselves felt. Consider examples of successful projects from the TOP - 25 most profitable franchises of 2015 according to forbes.ru.

Tea Funny Point cocktails

The original food brand for pedestrian areas. Based on the Taiwanese-invented "bubble tea" cocktail, which includes tea, milk, syrup and jelly-like balls with juice inside.

Advantages:

the shopping island takes up little space - about 4 m²
royalties of 4% of revenue are paid from the second year of operation
start-up capital (about 0.8 million rubles) can be obtained from Rosbank under the Successful Start program
The design of the shopping island and equipment placement was developed by the franchisor and successfully implemented in large shopping and entertainment centers, which helps to avoid additional approvals with landlords.

Designer t-shirts Provocation

Many visitors of the largest supermarkets remember the bright showcases of the islands of the Provokatsiya brand, where you can buy T-shirts with hooligan prints. Store owner and franchise creator Hasmik Gevorkyan recalls that a buyer “threw” this good idea to her. She opened her first store in Kursk, and now she presents the brand's products in large Moscow malls, another 91 points are the result of partnership with franchisees.

Estimated amount of initial investment- 0.55 million rubles.
Profit: 3.57 million rubles.

Auto device for "advanced" buyers

Those who plan to open trading islands in trading floors draw business ideas from successful projects. This is exactly what the business of the Nizhny Novgorod entrepreneurs S. Seregin and M. Vakhrushev can be considered. In 2009, they began selling automotive electronics: navigators, video recorders, radar detectors and accessories under the Autodevice brand.

Today it is one of the most profitable franchises, according to Forbes. The cost of initial investments is 0.9 million rubles, profit is 2.1 million rubles. The offer of Avtodevice for franchisees is interesting in that the lump-sum fee is minimal - only 39,000 rubles, and there is no royalty.

Summary: the main rule when choosing a product for sale in the format of a shopping island is targeting the target audience. For success, not only the idea is important, but also a well-executed concept, attractive window dressing, accounting for running and slow positions, and a clear promotion strategy. All these requirements are met by franchises that have already established themselves as a profitable business. Using them, you can minimize the possible risks.

What to consider when opening a shopping island?

Before you start your business, use the advice of experts to help you avoid embarrassing mistakes:

When choosing a place to rent, do not limit yourself to the simplest solutions (“acquaintance”, “closer to home”, “largest store”, etc.), arrange a small “tender” for landlords, indicating your wishes on the Internet. Better to choose from several offers - less likely to miss
Explore the audience of the shopping center! Where the public, who came to buy products or furniture, lives, gadgets are unlikely to be in demand.
Do not hope that the business will start working without your participation: at least for the first time, you will have to control the hired sellers. Consider the travel time factor to and from the store. For example, the owners of the Madrobots shopping island in the MEGA Belaya Dacha shopping center in Moscow calculated that it took them 4 hours a day to do this.
Be extremely careful when choosing a contractor for the production of an island! Study the reviews about it on the forums, get "live" recommendations, read the contract and project documentation in advance. You must be sure that the terms of delivery and launch of the finished module will be met and that the supplier will not lose interest in you if you notice a design defect and ask for it to be fixed.
By approaching the organization of your business with due attention, you will receive a competitive business that brings you satisfaction and profit.

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