What does decathlon mean. Decathlon

Decathlon
Activity	Retail
Year of foundation
Location
Products	clothing , Sports equipment , Sportswear
turnover	4,476 Mrd. € (2007)
Number of employees
Web site	www.decathlon.com

Company Decathlon(Decathlon) does sports retail, belongs to the group Oxylane and is owned by Auchan S.A. At the end of 2007, Decathlon had 405 stores worldwide, over half of them in France. It has 40 thousand employees, 35 thousand items of goods. Develops 3 types retail space: 4, 8 and 12 thousand square meters. The company's production is located in 16 countries of the world (63.6% - Asia, 33.7% - Europe).

Own trade marks: Artengo (tennis), B’twin (cycling), Quechua (hiking equipment), Tribord (water sports), Fouganza (equestrian sports), etc. 413 million units of goods are delivered to the chain stores annually. The company's first store in Russia opened in 2006 in Moscow.

Turnover Decathlon in 2007 - 4.476 billion euros (45.4% falls on France). In Russia it has 6 stores.

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Decathlon(Decathlon) is a French company that designs, manufactures and sells sports goods, clothing and footwear, founded in 1976.

Decathlon aims to provide beginners, amateurs and professionals with a full range of products for any sport, from A to Z, at affordable prices. Only high quality materials innovative technologies and longevity have made the company recognized throughout the world. For almost 40 years Decathlon has been helping adults and children to be active and healthy lifestyle life. It is no coincidence that Decathlon says: happy people doing sports is our job!

Today, more than 800 Decathlon stores are open in 21 countries around the world.

"We want as much as possible more people wanted to go in for sports, and so that the pleasure of sports became available to everyone, ”says CEO Decathlon Russia Philippe Debray. The company has been present in Russia since 2006, since then 26 stores have been opened in 14 cities. Decathlon is actively developing and plans to open several more stores in 2015. Moreover, Decathlon Russia unites almost 1,600 employees who are passionate about sports. It is the people, according to Philippe Debre, who are the main wealth of the company, it is they who make sport accessible to everyone every day.

Today, more than 15 brands can be found in Decathlon stores, including Aptonia, Artengo, B’twin, Domyos, Fouganza, Geologic, GEonaute, Inesis, Kalenji, Kipsta, Oxelo, Quechua, Tribord, Wedze. All these brands are individual, as Decathlon pays special attention to the specifics of each sports direction. It's hard to imagine, but the network sells special goods for 65 sports: ketball, volleyball, handball, golf, wrestling, climbing, mountaineering, cycling, windsurfing, sailing, horse riding, figure skating, hiking, fishing and hunting.

Decathlon stores are able to fully satisfy the most diverse needs of professional and amateur athletes. The company manufactures and sells a wide range of sporting goods: inventory, footwear, clothing and accessories. Prices for the goods of the French manufacturer are in two categories - low-price and mid-price. The company stores have a delivery service, a credit department, a repair shop, a special discount system and other attractions that make a “personal” visit to Decathlon enjoyable and productive.

Bringing all sports under one roof, Decathlon prioritizes accessibility from the very beginning. Firstly, it is an affordable price with mandatory requirement to improve the quality of goods. Convenient stores, optimal logistics, efficient organization and the desire to reduce costs allow regular price reductions. Secondly, the availability to the buyer maximum number goods. A wide range is provided by Decathlon's own brands: Quechua, b "Twin, Kipsta, Tribord, etc. ..., as well as products from international manufacturers. And thirdly, the availability for buyers of many services that promote sports: workshops perform repairs bicycles, offer lubrication of skis, sharpening of skates, printing on the shape, in addition, you can take advantage of the customer card, credit, 2-year product warranty.

Material provided by the agency Sybarite Group

K:Companies founded in 1976

History

The company traces its history back to the opening of a Decathlon store near Lille in 1976. In 1986 the company entered the German market, in 1992 - in Spanish, in 1999 - in the British. In 1999, entered the US market through the acquisition of the MVP Sports chain, which includes 20 stores (it was produced rebranding under the brand name Decathlon USA), however, in 2006 it announced its withdrawal from the US market and in 2010 did not conduct operations there.

Owners and management

The owners of the company are the Mullier family (they also control the network Auchan). President - Mathieu Leclerc ( Mathieu Leclercq), General Manager - Michel Aballea ( Michel Aballea) .

Activities in the World

For December, 2015 the company supervised about 1031 shops worldwide, from them 300 - in France. In addition to Decathlon, stores open under the name Koodza. The company's production for 2007 was located in 27 countries of the world (63.6% - Asia , 33,7 % - Europe).

In 2014, the company had 64 thousand employees, as of December 2015, the number of employees worldwide is 70 thousand. Revenue for 2009 amounted to 5.44 billion euros, for 2015 the total turnover of the company amounted to 9.1 billion euros.

Activities in Russia

The company's first store in Russia was opened in 2006 in Moscow. As of February 2016, there are 40 stores under the Decathlon brand in the country (twelve in Moscow, three per St. Petersburg And Krasnodar, two per Kazan And Samara, one per Volgograd , Voronezh , Yekaterinburg , Perm , Ivanovo , Rostov-on-Don , Ryazan , Naberezhnye Chelny , Nizhny Novgorod , Saratov , Tver , Ufa , Kostroma , Bryansk , Orenburg, Yaroslavl, Vladimir). The interests of Decathlon in Russia are represented by her subsidiary Oktoblu LLC (its revenue in 2008 amounted to 1.29 billion rubles, net profit- 49.7 million rubles).

At the moment, the development of the official online store Decathlon.ru continues, in which customers can order goods of interest to them with home delivery. Delivery commitments at the end of 2015 were assumed by a major transport company Hermes Russia

It became known about the possible start of production of shoes for French company Decathlon under its Quechua brand, production could start before the end of 2015. These are shoes for outdoor activities and sports, not for professional sports. Decathlon already has experience in the production of goods in the CIS countries. So, for example, the preparation of uppers for shoes is produced in Ukraine, and skis and ski boots are produced in Yaroslavl.

In March 2016, environmental certification company JLL certified 2 Decathlon stores to the BREEAM environmental standard. As a result of the certification, lighting in hypermarkets has become more energy efficient, and a "Building User's Guide" has been developed for employees and visitors. outlets. It describes systems of facilities that provide users with a comfortable stay inside. Shops from Tver and Naberezhnye Chelny received certification.

The company is the title sponsor of the football team Dynamo-Bryansk

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An excerpt characterizing the Decathlon

“I already told you, daddy,” the son said, “that if you don’t want to let me go, I’ll stay. But I know I'm no good for anything but the military; I’m not a diplomat, I’m not an official, I don’t know how to hide what I feel, ”he said, looking all the time with the coquetry of beautiful youth at Sonya and the guest young lady.
The kitty, glaring at him with her eyes, seemed every second ready to play and show all her feline nature.
- Well, well, well! - said the old count, - everything is getting excited. All Bonaparte turned everyone's head; everyone thinks how he got from lieutenant to emperor. Well, God forbid,' he added, not noticing the guest's mocking smile.
The big ones started talking about Bonaparte. Julie, daughter of Karagina, turned to the young Rostov:
- What a pity that you were not at the Arkharovs on Thursday. I was bored without you,” she said, smiling gently at him.
The flattered young man with the coquettish smile of youth moved closer to her and entered into a separate conversation with the smiling Julie, not noticing at all that this involuntary smile of his with a knife of jealousy cut the heart of Sonya, who was blushing and pretending to smile. In the middle of the conversation, he looked back at her. Sonya looked at him passionately and vexedly, and, barely holding back tears in her eyes and a feigned smile on her lips, got up and left the room. All of Nikolai's animation was gone. He waited for the first break in the conversation and, with a distressed face, went out of the room to look for Sonya.
- How the secrets of all this youth are sewn with white thread! - said Anna Mikhailovna, pointing to the exit of Nikolai. - Cousinage dangereux voisinage, [Disaster business - cousins,] - she added.
“Yes,” said the countess, after the ray of sunshine that had entered the living room with this young generation had disappeared, and as if answering a question that no one asked her, but which constantly occupied her. - How much suffering, how much anxiety endured in order to now rejoice in them! And now, really, more fear than joy. Everything is afraid, everything is afraid! It is the age at which there are so many dangers for both girls and boys.
“It all depends on upbringing,” said the guest.
“Yes, you are right,” continued the Countess. “Until now, thank God, I have been a friend of my children and enjoy their full confidence,” the countess said, repeating the error of many parents who believe that their children have no secrets from them. - I know that I will always be the first confidente [attorney] of my daughters, and that Nikolenka, in her ardent character, if she is naughty (the boy cannot do without it), then everything is not like these St. Petersburg gentlemen.
“Yes, nice, nice guys,” the count confirmed, always resolving questions that were confusing for him by finding everything glorious. - Look, I wanted to be a hussars! Yes, that's what you want, ma chere!
“What a lovely creature your little one is,” said the guest. - Gunpowder!
“Yes, gunpowder,” said the count. - She went to me! And what a voice: even though my daughter, but I'll tell the truth, there will be a singer, Salomoni is different. We took an Italian to teach her.
- Is not it too early? They say it is harmful for the voice to study at this time.
- Oh, no, how early! the count said. - How did our mothers get married at twelve thirteen?
“She is in love with Boris even now!” What? said the countess, smiling softly, looking at Boris's mother, and, apparently answering the thought that always occupied her, she continued. - Well, you see, if I held her strictly, I forbid her ... God knows what they would do on the sly (the countess understood: they would kiss), and now I know her every word. She herself will come running in the evening and tell me everything. Maybe I spoil her; but, really, it seems to be better. I kept my elder strictly.
“Yes, I was brought up in a completely different way,” said the eldest, beautiful Countess Vera, smiling.
But a smile did not adorn Vera's face, as is usually the case; on the contrary, her face became unnatural and therefore unpleasant.
The eldest, Vera, was good, she was not stupid, she studied well, she was well brought up, her voice was pleasant, what she said was fair and appropriate; but, strange to say, everyone, both the guest and the countess, looked back at her, as if surprised why she had said this, and felt awkward.
“They are always wise with older children, they want to do something extraordinary,” said the guest.
- What a sin to conceal, ma chere! The countess was wiser with Vera, said the count. - Well, yes, well! all the same, she came out glorious,” he added, winking approvingly at Vera.
The guests got up and left, promising to arrive at dinner.
- What a manner! Already sitting, sitting! - said the countess, seeing off the guests.

When Natasha came out of the living room and ran, she only ran as far as the flower shop. In this room she stopped, listening to the conversation in the living room and waiting for Boris to come out. She was already beginning to get impatient and, stamping her foot, was about to cry because he was not walking right away, when not quiet, not quick, decent steps of a young man were heard.
Natasha quickly rushed between the tubs of flowers and hid.
Boris stopped in the middle of the room, looked around, brushed a speck off the sleeve of his uniform with his hand, and went up to the mirror, examining his Beautiful face. Natasha, hushed, peered out of her ambush, waiting for what he would do. He stood for some time in front of the mirror, smiled and went to the exit door. Natasha wanted to call him, but then changed her mind. Let him search, she told herself. As soon as Boris left, a flushed Sonya came out of another door, whispering something angrily through her tears. Natasha refrained from her first movement to run out to her and remained in her ambush, as if under an invisible cap, looking out for what was happening in the world. She experienced a special new pleasure. Sonya whispered something and looked back at the drawing-room door. Nicholas came out of the door.
– Sonya! What happened to you? Is it possible? Nikolay said, running up to her.
“Nothing, nothing, leave me!” Sonya sobbed.
- No, I know what.
- Well, you know, and fine, and go to her.
- Sooonya! One word! Is it possible to torment me and yourself like that because of fantasy? Nikolai said, taking her by the hand.
Sonya did not tear her hand away from him and stopped crying.
Natasha, without moving or breathing, looked from her ambush with shining heads. "What will happen now"? she thought.
– Sonya! I don't need the whole world! You alone are everything to me,” Nikolai said. - I'll prove it to you.
“I don't like it when you talk like that.
- Well, I won’t, sorry, Sonya! He pulled her towards him and kissed her.
"Oh, how good!" Natasha thought, and when Sonya and Nikolai left the room, she followed them and called Boris to her.
“Boris, come here,” she said with a significant and sly air. “I need to tell you one thing. Here, here,” she said, and led him into the flower shop to the place between the tubs where she had been hidden. Boris, smiling, followed her.
What is this one thing? - he asked.
She was embarrassed, looked around her and, seeing her doll thrown on a tub, took it in her hands.
“Kiss the doll,” she said.
Boris looked into her lively face with an attentive, affectionate look and did not answer.
- You do not want? Well, then come here, - she said and went deeper into the flowers and threw the doll. - Closer, closer! she whispered. She caught the officer by the cuffs with her hands, and solemnity and fear were visible in her reddened face.