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Analysis of network marketing company «Mary Kay. Marketing Analysis of Mary Kay Network Company Mary Kay Beauty Classes

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Lack of taste

The first thing I noticed about my friend was that she lost her "sense of taste" (they say "no taste", and first of all in make-up and wardrobe). Having gone through all kinds of make-up training, every morning she puts on herself a 100% “paint”, completely seeing “what suits her” (in the sense of “to her face”). The main thing is that it should be in line with the "makeup trends of this season" and the rules for applying makeup: for example, shadows, at least three shades. And the presence at home of a warehouse of cosmetics of various colors and shades (for $ 6,000) tempts you to try everything for yourself.

From myself: personally, I (I'm 40 years old) see that with age it is necessary to apply as little makeup as possible so as not to emphasize wrinkles, especially in the eye area.

Bad taste in clothes. This is especially true of the corporate color, which changes every season. For example, this season the company announces the corporate color "crimson" (the colors are always bright), the fabric is also dictated by the company, the models may differ slightly, but must be chosen from those offered. Each adept must buy fabric from the company and sew (by himself or to order), of course, all for his own money. And so every year (or season - I did not go deep).

Crazy network house: trainings and seminars to "improve" moral and spiritual degradation

Even at the dawn of my work, a friend invited me to a presentation. In the cafe hall, (rented for the money of the invited), women gathered, about 20 people. In the beginning, everything was as usual: applause, introduction of newcomers, sincere joy for them, instructions that "you will succeed."

Then they announced a new product - a new lipstick (or a new shade of lipstick - I don’t remember). Got a tube. All contestants had to apply lipstick on their lips. After that, each woman had to stand up and tell how she felt after applying this lipstick? Women stood up one by one and spoke utter nonsense about extraordinary freshness, deep moisturizing, etc. And since there are 20 of them, it is not convenient to repeat, the fantasy is not limited.

From myself: personally, I can only say one thing about lipstick: either it suits me or it doesn't.

We are sitting with a friend in a cafe. She shares with me. I was at a seminar (I don’t remember the name, what is connected with a woman, her success, health, tone). Imagine, she says, it turns out that a woman needs to have at least three men for health (roughly speaking, three biological materials). Then she will be healthy both physically and psychologically, and therefore successful.

From myself: I thought: there was a normal woman, wife, mother. Now she believed that she was not living correctly (it would not have occurred to her before, but now she thought). The problem is, you need to find two more men somewhere, healthy, and probably to be liked.

After another seminar (about the same topic).

A friend says to me: you know, it turns out that a man during intimacy loves a woman to tell him "dirty words" about "it." I, she says, checked with my husband - it works. From so "wound up." And, he continues, at first I was offended that they called me a "bitch" at the same time. And now that I understand everything, I'm not offended - it's normal. Yes, I'm a bitch.

Seminar (something about how to properly understand people, their classification and character traits).

A friend calls me and says: she was at such a cool seminar. In general, you see, we are all gods! Do you know the gods from Greek mythology (Aphrodite, etc.)? So, you just need to determine the type, which god you belong to, i.e. what you are. To do this, you need to understand the nature of a person. There is a lot of information, I need to put everything on the shelves. Now I want to understand about you and me - what kind of gods we are.

I ask: "how much money did you pay for this horoscope?". A friend was offended (for a while).

stupidity

Relatively recently... My friend was pregnant with her second child. During pregnancy, she was admitted to the hospital for 2 weeks. When leaving the hospital, she says: while she was in the ward, she sold cosmetics for 5,000 rubles. This child is divine (points to his belly). Even in mommy's stomach he knows how to do business with her.

All this happened to my girlfriend (and continues to happen) under the "flag" of the network company Mary Kay.

I note that my friend graduated from the Pedagogical Institute with honors and was a quite popular speech pathologist-defectologist and, in my opinion, a sober and adequate person. What happened to her when she handed out all her manuals, techniques, materials to her colleagues and bought the first suitcase with Mary Kay cosmetics (a necessary condition) for 6,000 rubles? For me it remains a mystery.

Sofia Styazhkina

Hi all! I have again prepared for you a detailed review of a company from the world of network marketing.

This time, Mary Kay, which is known to many women who prefer high-quality decorative and caring cosmetics, as well as luxurious perfumes, fell under the scope.

Let's try to understand its features.

The name Mary Kay was not chosen by chance - it is the name of the founder of the brand. In 1963, she decided to create a cosmetics company on the principles of giving women the opportunity to build their own beautiful business and gain independence.

Now the company's products are in demand in different countries. More than three million sales assistants collaborate with the cosmetics brand. The annual turnover exceeds three billion dollars.

The company's production facilities are located in Dallas (producing cosmetics for the US market) and in Hangzhou, China (manufacturing and packaging products for the Chinese market).

When entering the European market, it became necessary to organize production in Switzerland, but this plant did not last long. Therefore, now the main production is still concentrated in the United States.

Official website of the company www.marykay.ru.

What the company offers

Compared to other cosmetic brands, for example, which work on a network marketing system, Mary Kay's range is quite modest.

There are basic positions that hardly change from season to season. Sometimes they are updated with new items.

In addition to the regular line, there is also a limited series. It is released constantly, changing the composition of cosmetic products in it.

Note that the products from this series are limited and after a complete sale, they will never be repeated again.

Mary Kay offers luxurious men's and women's fragrances with rich and intense notes. Components for perfume choose only natural and high quality.

In addition, the brand offers caring cosmetics for the face, hands, feet, and body. The line of goods for make up deserves special attention. By the way, many professional makeup artists use them in their work.

Decorative cosmetics is presented:

ink
glitter and lipstick
foundation creams
rouge
loose and compact powder
concealer and highlighter
masking agents.

The Mary Kay line has everything you need to create flawless makeup for any occasion.

Business with Mary Kay

I can say that the business with Mary Kay looks quite promising.

Firstly, the products are of high quality and are hypoallergenic. It is in demand in different countries of the world.
Secondly, the company offers a good consultant discount (from 30% immediately after registration), an interesting marketing plan, various competitions for consultants that allow you to win numerous valuable gifts.

Given the high quality of products, it definitely will not be lost from the one who purchases it.

Get instructions

How to make money with Mary Kay

To register with the company, you must purchase a starter kit. Standard layout...

After that, you will need to sign a cooperation agreement and create an account on marykayintouch. This site was created specifically for consultants so that they can get acquainted with the company's news online, place orders, track their activities using reports.

The company constantly holds webinars and offline meetings. They allow you to get all the necessary knowledge about products and methods of its promotion.

Beginners are actively assisted by Leaders who are interested in their rapid advancement. Consultants invite people to beauty classes, where they offer day or evening make-up using Mary Kay products.

Such meetings allow people to try cosmetics and choose the right shade.

In addition, the dissemination of information about companies in social networks is encouraged. The company makes regular mailings with tags to promote products, ideas for social media challenges, and offers real sales tools.

Immediately after registration, it becomes possible to order products from the site with a 30% discount, but only if the order is placed for a basic unit (this is a set amount in retail prices).

If you buy products constantly, you can keep a discount of 40%. In addition, constant interesting promotions allow you to increase both the overall discount and the discount on individual products.

Company consultants have the opportunity to move up the career ladder, receive recognition and awards, for example, leaders can receive a gift in the form of a status car or a luxury trip. The reward system is obviously not new either :)

Subscribe also to the Telegram channel of the blog - t.me/site.

P.S. I recommend paying attention to free training on Cold contact automation, which will help you create a System for attracting partners to your team on full autopilot online.

Today, there are not so many women who have not even heard of the Mary Kay company. Someone loves her products, becoming a regular customer, someone has built a business in Mary Kay, having already , and someone is still cautious, does not trust, and even rejects wonderful cosmetics. And after all, there is no smoke without fire: apparently there is a reason for that ... or maybe it's gossip ... or black PR, low-quality criticism? .. Let's try to figure it out, let's start with how it all began:

The name of the company comes from its founders: Mary Kay Ash, which opened a small cosmetics store in Dallas in 1963. The principle of work from the very beginning was in the heart-to-heart format, which is at the heart of network marketing. However, it was only thanks to the personal philosophy of Mary Kay Ash that the company grew at a rapid pace, so much so that in 2011 it broke into 6th place in the world among large network companies in terms of sales: net profit was about 3 billion dollars.

The peculiarity and policy of the company is that "beauty consultants" only women can be, as Mary Kay Ash's philosophy is designed to improve women's lives, help them achieve career success, while maintaining the ability to fully care for their families.

On the one hand, Mary Kay arranges special schools, master classes, training seminars, motivating holidays to improve the professionalism and personal growth of its consultants. On the other hand, it develops a system of gifts, bonuses, incentive events to increase motivation, self-esteem, self-esteem of independent consultants. For each step of the work done, the Mary Kay company encourages at first with small, and as you climb the career ladder, with more and more large gifts, starting with a handbag, a branded suit, then precious jewelry, trips to exotic countries, and, in the end, a car.

Thus, the Mary Kay company took a leading position, in addition, it became the first company on the New York Stock Exchange, headed by a woman - Mary Kay Ash. When successful male businessmen around showed doubts about the development of the company, Mary Kay Ash liked to repeat:

So The bumblebee has become the symbol of Mary Kay., and is now one of the gifts for women who have achieved career success.

However, today it is not so easy for novice consultants to succeed, despite the classic marketing plan of the company. At Mary Kay, you have the opportunity to climb the following steps:

As you grow at Mary Kay, you will earn an increasing turnover of up to 13%. However, you do not receive it immediately: you need to rise up to the level of the main organizer to get the first 4% of the profit from the turnover of their structure. Business Group Leader Candidate– already receives 8% of remuneration for his work, and, starting from business group leader, you have the right to claim 12% or more of the profit from your structure.

You also have the opportunity to receive 40% of the profit for retail sales, especially since Mary Kay is more focused on the direct sales method, and their training system is completely focused on this important skill - the ability to sell. This has both their advantage (a worthy turnover of $ 3 billion) and a disadvantage, because network marketing is not only sales, it is constant personal growth. I do not want to say that Mary Kay does not have it, but still, this company focuses on turnover, and not on building a network and managing it, which in fact is real network marketing.

Another significant drawback of the Mary Kay company is its age. The most optimal entry into the company is considered from 3 to 7 years. If you entered in middle age - between 10 and 20 years old you also still have a chance to succeed in business. But when you have a veteran company that is over 20 years old, and consultants are already stalking you around every corner, you are unlikely to achieve the level of "National leader»With such competition, unless you move to another country where the wholeness still reigns.

As for the company's products, 2 main lines should be noted here: This is a cosmetic series for face and body skin care, as well as decorative cosmetics. To be honest, I am personally very enthusiastic about decorative cosmetics, and I am a regular customer of Mary Kay. Indeed, the price justifies the quality, which, in my opinion, is at a fairly high level. And here is a series for face and body skin care: what is not a remedy is a complete disappointment. When comparing the quality of other MLM cosmetics companies such as , , Tian Di, then Mary Kay loses significantly.

Rumor has it that their cosmetics contain animal hormones, which causes the skin to become addicted to cosmetics. And although officially in America, and in other countries, it is forbidden to use hormones, nevertheless, Mary Kay has such a reputation that they are afraid to use their cosmetics.

However, many of those who still risk using the cosmetic series are most often dissatisfied due to various side effects: skin irritations, redness, allergies. In my case, nothing like this happened: I just had something to compare with, so I am happy to remain a consumer of decorative cosmetics, and with the same pleasure I refuse the face and hand skin care series.

Thank you for your attention!

If you are a health conscious person, or just keep up with network marketing news, don't miss out. the next review about the already sensational “Wellness” company: “Kayane”

For what reasons should you accept her offer to become a health consultant, thereby earning yourself a passive income. And why you shouldn't do it...

Don't miss the next review, so, subscribe to my newsletter!

See you on my blog!

Mary Kay's retail network is a network of female dealers. The uniqueness of the company lies in the fact that it is not spent on offices and shops where you can sell products. Expenses are required only for warehouses where products are stored and issued to network consultants.

Mary Kay is committed to providing opportunities for women around the world to grow and build successful businesses.

Your own boss: as Independent Beauty Consultants, women get the opportunity to work without a boss and plan their own working hours, enjoying the pleasure of running their own business.

Flexible work schedule: the opportunity to work at a convenient time, devoting more time to family and yourself.

Unlimited earnings opportunity: The income level of Independent Beauty Consultants depends only on their activity. The women provide skin care classes and makeup consultations, recruit new Consultants as business partners, and build their own team.

Self-confidence and personal growth: a sense of self-confidence grows as you move up the career ladder. For excellent work, Beauty Consultants receive not only real income, but also additional incentives from the Company.

Support from the Company: as Independent Beauty Consultants, women build their own business, receiving free professional training and support materials prepared by the Company, as well as significant discounts on products.

Friendships and social opportunities: women enjoy communication with clients and the opportunity to learn about novelties and developments in the world of cosmetics, feel the friendly participation and support of Independent Consultants, who are united by common interests and goals.

The Mary Kay Marketing Plan opens up opportunities for sustainable career growth; the first step is the status of an Independent Beauty Consultant, then you reach the status of an Independent Business Group Leader, and the highest step, which gives truly royal recognition: the status of an Independent National Leader.

With Mary Kay opportunities, you create your own successful career story. You can build your flexible work schedule and plan to sell high-quality products that will bring you high income. But you can also do more: build your own team and unleash the unlimited potential in developing and teaching others.

Career development

Independent Beauty Consultant

Starting the Independent Beauty Consultant business - hosting beauty classes and meetings with clients, offering Mary Kay products and business opportunities with the Company.

Independent Business Group Leader

When a Beauty Consultant creates his team, it means a new step in development. The status of an Independent Business Group Leader develops the ability to teach and share experience with others, helping them plan successful sales and become true business professionals. More than 33,000 women in the world have the status of an Independent Business Group Leader.

Independent National Leader

The inner capacity to teach others will allow one to rise to the highest rung of the career ladder - the status of Independent National Leader, a status that opens up prospects for luxurious gifts and recognition. More than 500 women around the world have received the status of Independent National Leader.

Mary Kay beauty classes

High quality products, individual approach and training.

The Consultants' business is based on beauty classes, where they introduce their clients to Mary Kay cosmetic products, explaining their action and properties. In addition to beauty classes, Consultants can hold thematic meetings, reviews of cosmetic collections or individual consultations for their clients. At these meetings, clients have the opportunity to receive individual recommendations on the selection of products depending on the type of skin, advice on the application of decorative cosmetics and the art of makeup - all this will be provided by a professional Mary Kay Beauty Consultant in a class at home or at the client's office. Clients are given detailed instructions on how to apply products, so they can learn how to take care of their skin on their own and see the great results of the Company's products. Thanks to the Company's "Try Before You Buy" principle, customers are given the opportunity to experience the effects of cosmetic products before they make a purchase decision.