How to open a photography studio: a detailed business plan and recommendations. How to open a photo studio: the specifics of the business and its organization

Below we provide a detailed photo studio business plan and consider the following important points of the organization of the case:

• How to open a photography studio for rent and choose the right space;
• How to open an individual entrepreneur for a photo studio, preparing documents;
• Photo studio equipment, its cost;
• How to open a photo studio in a small town, and make it popular and profitable, promotion methods.

Register the best thing it's easier and cheaper. Required codes OKVED: 74.20.– “Activities in the field of photography” and 47 – “Retail trade, except for trade in motor vehicles and motorcycles”. The second code is required if the studio plans to sell goods.

The activity is not licensed. It is also necessary to register with the Federal Tax Service. The cost of the registration procedure is not more than 60 $.

Services

The main services of the company:

1. Photos of the documents;
2. Carrying out studio shootings, including interior ones;
3. Shooting for business, subject photo shoots, food photography;
4. You can profitably rent a photo studio for photo shoots;
5. Printing photos from removable media;
6. Development of graduation albums, photo retouching;
7. Sale of related products - flash cards, batteries, disks, albums, etc.

Market analysis

To carefully plan how to open a photo studio, where to start and calculate the costs, you need to decide on the target audience. The main clients are photographers renting a salon for shooting, young people, couples with children, future newlyweds (shooting Love Story). The average age category of visitors: 16-35 years.

room

Best location for your studio as close to the center as possible, an additional plus is the availability of a parking space. Most often, the studio is located in a business center, less often in shopping centers.

An additional printing clientele will be provided by placement near universities, migration services, and other government agencies. The area of ​​the room is 60 square meters. Of these, 40 sq. m - studio, 15 sq. m - reception with an administrator's desk and a small shop, 5 sq. m - bathroom.

Studio Requirements:

• Underfloor heating, laminate or commercial linoleum should be used as a coating;
• Ceiling height - from three meters;
• Large windows draped in dark fabric. Drapery is needed for shooting with shutter speed set by light. It should be possible to easily remove the fabric from the windows;
• Monochromatic wall decoration;
• The presence of an air conditioner;
• Fire safety system, evacuation scheme, fire extinguisher.

Renting a room requires a monthly cost of $800-900. In how to open a creative photo studio, design is of great importance. You need to make your establishment a popular and fashionable place. It will cost about $ 1500 for repairs and decoration.

Photo salon equipment

What do you need to buy to open your own photography studio?

professional equipment

For a small company you will need:

1. Digital camera and two interchangeable lenses- 2500-2700 $. Good cameras are offered by Canon and Nikon, lenses - by Sigma, Tamron;
2. 4 light sources different power (they are also flashes or monoblocks) of 400-800 J - $ 1200-1300. Falcon Eyes, Profoto, Bowens, Godox;
3. 4 flash stands. Of these, three are standard (2-4 meters), one stand is a crane. The total cost is $150. Manfrotto, Falcon, Godox;
4. Three softboxes different sizes - $ 130. Bowens, Green Bean, Lumifor, Dedolight;
5. 2 photo umbrellas- 80-90 $. Lastolite, Elinchrom;
6. Two stripboxes- $150. Falcon Eyes, Godox, Hensel;
7. Two reflectors(1 with curtains) - $ 200-230. Profoto, Elinchrom, Bowens;
8. Octobox- 130-150 $. Hensel, Fujimi, Godox;
9. beauty dish- 120-130 $. Lumifor, Falcon Eyes, Godox;
10. Two reflectors- $25. Lastolite, Westcott;
11. Jelly color filters for flashes (6 pcs.) - $ 90-100. Maxilite, Falcon Eyes, Bowens;
12. Radio synchronizers for flashes (2 pcs.) - $ 80-100. Youngnuo, Aputure, Godox;
13. Set of paper backgrounds different colors - $ 150-200. Polaroid, Savage, Colorama;
14. background holder automatic - $ 150-170. Manfrotto, Phottix;
15. Accessories(memory cards, batteries, cables, fasteners) - $ 100. DigiCare, Fujimi, Nikon, Prolike, Transcend;
16. photo printer- 70-100 $. Zebra, Conica, Canon;
17. Computer or laptop– $450. Asus, HP, Lenovo.

Furniture and software

To open a small photo studio, you will need to purchase furniture and showcases for the reception area. It will cost about $700 to buy display cases, a wardrobe, a table, a chair, a sofa for visitors, an air conditioner, a telephone, and a cooler.

To process photos, retouch, create collages, you will need to buy licensed versions of programs such as Adobe Photoshop, Lightroom, Studio Pro. You will have to invest about $ 600 in software.

For the arrangement of the bathroom, you should lay an amount of about $ 170-200.

How to open your interior photography studio from scratch

In a small room, it is realistic to arrange five interior zones. The most popular options are: an area with a fireplace for family photo shoots, a boudoir option with a mirror and a bed, a cozy area with a wide window and blankets / pillows, a brick wall and a leather sofa, a bar counter, etc. Themed corners are created for the holidays: New Year's, co Valentine's Day, Halloween, etc. It is convenient to style an area with a fireplace.

Don't forget about the kids. Opening a photo studio for children is dooming yourself to a too narrow direction, but it is worth equipping a children's corner. There is always a steady demand for family and children's photo shoots.

For a standard photo zone with removable paper backgrounds, 2-3 square meters is enough; for interiors, a space of 4-5 square meters is required. m.

To open your own photography studio with scenery, you should carefully consider not only the interior of the zone, but also accessories, decorative trifles. For example, candles, LED garlands, gift boxes, retro records, decorative pillows, etc.

The cost of equipping one site with scenery is from $ 200-300. In total, you will need from $ 1,500.

Pay special attention design of a corner with a dressing room mirror and special lighting. This is a good place for a make-up artist and an additional photo zone. Such a mirror with a dressing table costs $160-200.

Pricing

How can a beginner open a photo studio and correctly navigate the prices? Analyze the average prices of similar establishments in the city and form your own price list based on them. To get started, set the following price tags:

• Shooting, including interior, with a studio photographer - $ 60. The premium class service includes the work of a makeup artist, a printout of several photos and costs from $70-80;
• Studio rent – ​​$13/hour;
• Retouching – $5/photo;
• Creation of photobooks and albums – from $23.

Staff

The studio staff consists of three people. Photographer, sales manager and technical assistant setting up lights and advising clients.

Almost every photographer dreams of becoming a professional photographer and opening a photo studio, so there are many who want to work for you on a permanent basis. The photographer receives 50% of the cost of shooting, the salary of the administrator and assistant takes $ 700 per month.

Marketing plan (advertising)

Step-by-step instructions on how to open an interior photo studio and promote a business include the following activities:

1. The outdoor sign of the company will require investments in the amount of $ 300-400;
2. Creation of a logo and corporate identity - $ 100;
3. Printed promotional materials (business cards, flyers) - $100;
4. Website development, detailed description of services, studio portfolio - from $100.

Sales promotion methods and promotion channels

A good advertising move is the distribution of gift certificates at a discount. Promotions for regular customers, discounts for the second and third hour of studio rental, etc. work great. The first clients should be looked for among the members of photo clubs and in advertising agencies. Most on the Internet: website promotion, .

Costs and profits

To properly open a photo studio, calculate in detail the investments in the business:

• Documents - $60;
• Renting a room for six months ahead, repair, finishing, conducting the necessary communications - about $ 7,000;
• Purchase of equipment, furniture, design of photo zones - 10 thousand dollars;
• Promotional events - 700 $.

Capital cost is approximately $18,000. Monthly expenses (salary, utility bills, rent) – $1,600. Add here the purchase of goods for sale - $ 1,500. Only 3100 $.

The studio will receive the minimum profit when renting a salon for at least 2-3 hours a day, 10-12 orders for shooting by a full-time photographer, and making several albums. Together with sales of related products, the monthly net profit will be about $600-800. This figure is increasing every month.

A detailed plan on how to open a small photo studio will allow you to foresee all costs and plan the work of the company. Such a business will only expand and flourish over time, gaining popularity and fame among customers.

Working with photography in a creative studio can be both challenging and rewarding. At the beginning, when the first steps are taken to improve photography skills, the use of available light always begins. It takes very little time for most people to realize that creating very beautiful photos in low light, especially indoors, can be extremely difficult. Looking for answers on how to get around the low light problem ends up buying faster lenses and better cameras. But a better and more expensive camera device cannot properly capture poorly lit areas. In the latter case, it becomes flash photography, a topic that intimidates many photographers.

However, the thought of setting up a home studio with lighting can seem like a scary prospect. But studio flash is not a complicated art, just a combination of basic lighting principles and camera skills, while the required kit has become much cheaper and easier to use. And it completely depends on the photographer, what kit he buys, and how much he spends. You can get rid of the use of a large polystyrene plate as a reflector, or expand the softbox to almost life size.

But I want to save money. Then the best place to start is with a home studio flash kit. This set offers a range of benefits. First, it will give you control over the exposure. The high flash output means that lower ISOs can be used and therefore produce images with less noise. Secondly, a studio flash kit effectively gives you control over depth of field, as increasing or decreasing power allows you to open or close the aperture.

However, the biggest benefit is the control over what a studio flash produces in light quality. You can choose whether it will be diffuse or sharp, wide beam or narrow beam, you can choose to have it radiate from any angle. Therefore, creating a studio may not be as costly as it seems.

Basic Steps to Starting a Home Photo Studio

It is necessary to take clear and structured methods in the process of setting up your home photography studio. To understand what you have to do in the future and calculate the costs, you must follow the following instructions:

• Determine location. The place that is chosen should be wide, spacious and comfortable. A lot of equipment will need to be installed here, and you need space for: backgrounds, equipment, and even people. A hidden location is more suitable than outdoors, but if you plan to take more outdoor shots, then this is a great place to set it up. However, this may interrupt the process (there will be all kinds of disturbance such as nosy neighbors, etc.). Nothing in the room should be too bright or it will take away from the quality of the photo. Bare walls work best. Comfortable, cream-colored carpets create a pleasant atmosphere.
• Make a waiting room (optional). If you need a professional approach, you can create a waiting room where clients can relax and unwind before taking their photos. This room should not be as spacious as the "photo room". But it must be quite large. Chairs and/or a few couches should be set up for customers to take a seat and look around. This room should be bright, warm and welcoming. You can hang some of the past work on the walls for clients to observe and compare. You can also provide magazines for entertainment. You need to create a pleasant atmosphere by exploring wall and carpet options. It is desirable to do everything so that customers feel like guests.
• Set a schedule and hire assistants (if needed). Unless you're planning to set up an entire photo studio on your own, you'll need responsible, dedicated people to help. It takes somewhere between 2-8 people to successfully run a photography studio. Once this process is over and a good team is assembled, the scheduling can begin. This should be discussed with your current employees.
• Make seamless paper backgrounds. A good photo studio has a wide variety of photo backdrops. Clients expect quality designs, landscapes, and solid colors to complement their photographs. Backgrounds should not be sloppy or unprofessional. You need to have multiple backgrounds to choose from (solid white, solid black, and maybe a few decorative ones). They should be large enough to take up the entire frame. You can use gels on background lighting to customize the look (a solid white background can appear red with gels). You can create your own backgrounds to save costs:

1. Take a sheet of 300x300 cm muslin and dye.
2. Take a sheet of canvas (size as above) and paint it - it will be heavy and require a lot of dye.
3. Look for used backgrounds.

Cosmetics and accessories. Clients want to look their best in photos - they pay good money for it. You can hire a makeup artist to apply makeup on them. You need to purchase a medium-sized mirror that can help in applying makeup. Also, consider providing accessories for photos such as hats, jewelry, wallets, etc. It can make the photo more interesting and stylish. Clients will be pleased with the huge help and will strive to ensure that their photo turns out great.

• Determine prices. Pricing is an important factor to consider when setting up a photography studio. Too high a price will quickly scare away customers. However, too low a cost will make profits meager. It is worth looking at the prices in your area. You need to set a price per visit, as well as charge for printing. You need to take into account the salary factor of employees, the cost of studio equipment and your personal experience.
• Post price list so that customers can see it.
• Name the studio. Every photography studio needs a name to attract clients. The name that is given can either excel or fail such a business. It is worth discussing the choice of a name with your colleagues and think about your business. What are the strengths? How can this be expressed in a few words?
• Advertise the studio. Now that the location, workers, props, and even a name have been created, it's time to start advertising your photo studio. Before you start advertising, you need to make a list of all the strengths of the studio. Why does the client want to come to this photo studio? It is important to create a colorful, engaging ad that lists these strengths.
• Start a business.

Studio Equipment

In the field of photography, there are numerous professional photographers who have never touched a flash. Some of them couldn't do it for financial reasons (unfortunately it's quite common among professionals that flash photography is extremely expensive), some of them were too afraid or too busy to try, others felt like they never needed it. . Most photographers tend to attach a flash to their cameras (in Auto/TTL modes), point the camera at the subject and take pictures. And when their flash breaks after being shot 20 times, they will blame Nikon for not overheating well. Sounds familiar?

If people are paying to work on photography, you need to know how to work in different lighting situations. And the best way to learn flash photography and get good results from it is to constantly work and experiment with it. Setting up a small, affordable photography studio at home is a great way to get started. You can learn a lot just by taking pictures of your family and children at home. Even if photographs are taken for fun, why not experiment and learn something new? To build an affordable photography studio at home, consider some basic and must-have tools and then expand your studio lighting options.

The very first thing to decide is what to work with. An inexpensive way to find studio lighting is to use continuous "hot" (tungsten) or "warm" (fluorescent) lights. You can buy two light stands with umbrellas. But this type of setting has its own problems, and they will not teach you how to deal with low light.

If there is an interest in continuous lighting, it is better to use it before using the flash. Then there will definitely be an understanding of what is needed, and you can get the maximum benefit from the equipment.

Many high-end studios use continuous lights because they can pinpoint the light just the way they want it. Professional studio photographers often require precision and consistency. But for someone who is just starting out, there is no need for this.

Therefore, despite its relative complexity, it is better to learn how to use flash first. There are several basic guides to flash photography. This will be the most expensive part of the purchase. "Flashlights" or "Speedlites" (depending on whether Nikon or Canon are used) are compact flash units that can be used on or off camera. To adjust outside the camera, the flashlight is removed from its camera and installed on a lighting stand. This is the configuration used to create the first studio. The nice thing about high speed flashlights is that they store enough power for everyday needs - from lighting one person to a group of people. They are also expandable - you can start with one high speed light and add more flashes in the future for more creative photography.

All leading manufacturers of digital SLR cameras make LEDs that are proprietary to their cameras. Nikon calls its flash system the "Nikon Creative Lighting System" with many built-in automations. Canon and Sony also have their own comparable flash units. All three provide a variety of options for high-speed flashlights, from basic to high-end models used in commercial photography. Nikon currently offers three accelerator options for DSLRs: SB-400, SB-700 and SB-910. For a single light setup, the cheapest way is to use the SB-700 in off-camera configuration and use the camera's built-in flash to trigger it.

If you have an entry-level DSLR, then there are several options. The first option is to buy a command unit like the SU-800. The second option is to buy a set of PocketWizard Plus III devices. If you have a Canon DSLR, you can start with the Speedlite 320EX or 430EX II, both of which can act as slaves. Many of Canon's new DSLRs, such as the 7D, can also act as flash commanders. The total cost will cost: from $250 to $550.

Like cameras, there are all kinds of lights to choose from. To run indicator lights under controlled conditions, the most affordable lights that can be found are usually chosen. You don't need anything super powerful to fire flashes.

You will then need an umbrella adapter that will sit on the light stand - it will hold both the flashlight and the umbrella (to soften the light that comes from the flash). The best inexpensive two-in-one adapter is the Impact Umbrella bracket with adjustable boot. If you line up two lighting setups, consider purchasing the Impact Digital Flash Umbrella Kit. The total cost of the kit is about $60.

The background support system is not needed. You can find and use a white bed or colored muslin as a backdrop. But if you want something nicer and more portable (for corporate photography), it's a good idea to buy a good background support system.

You will need a couple of other things with the background system. First, you need to decide whether to buy a paper background or muslin. Paper is cheaper, and if it gets dirty, you can simply cut out the dirty piece. Plus, you don't have to worry about ironing. But much more storage space is required. Don't forget to grab a couple of adjustable paper clips.

These are the most basic tools to get you started. Once you start using more advanced flash techniques, you can start learning the best light modifiers, shaping tools, flags, and other tools for total control.

Studio lighting can be tricky if you've never had it before. However, this is not as scary as many people think. Using a simple home studio kit with a few flashes and a few basic accessories, you can get great results in no time.

There are many home studio lighting kits to choose from. The basic home photo studio kit includes everything you need to get started. Here are some of the key tools you can use to create classic studio lighting technologies:

• Flashes. Most kits have two flashes. Along with the flash, there is a model light. Most have a switchable "slave" to allow one flash to fire another, so you only need to connect your camera to one of the heads.
• Constant light. Studio flash is all about positioning the light source away from the camera. They support flares, which means they can be positioned at just the right distance and angle to the subject.
• Photo umbrella. The flash is aimed so that the light is reflected on the subject. They are available in different reflective surfaces - usually white, silver or gold.
• Softboxes. They are a bit more complex, but they create softer light with more even coverage.
• Snoot and honeycomb. Both of these tools help focus or "focus" the light. They are ideal for use as highlights or for highlighting a specific part of an image.
• Reflector. A simple reflector can be really helpful in a studio lighting setup, especially if only one light is being used. You should use it the same way you would natural light - to bounce the light back onto your subject and fill in any areas of shading.

There are several types of lighting:

1. The selected shutter speed is less dramatic in the studio, but it should be fast enough to avoid camera shake. However, you also need to be careful not to set the shutter speed faster than the camera's specified sync speed. On most cameras this is usually 1/200s or 1/250s.
2. Flash power is measured in W-seconds. Each part is 400 watts, which is approximately 64. This is normal for general portrait work.
3. Switch the camera to manual and use the histogram and LCD to judge the exposure and the effect of the lights. Use the switches to change the power of the lights and aperture.
4. To connect the camera to a light source, a sync cable or wireless trigger is required so that when the shutter is pressed, the lights will turn on at the same time. Some wireless are now so cheap that this is the best option since many popular DSLRs don't have the PC jack required to use the more traditional sync cable.

Basic expenses for starting your own photography studio

A professional photographer will need at least two professional cameras. You need to have a professional grade backup camera.

The equipment needed will vary depending on whether it is a portrait shoot or a wedding photo shoot. The following list is exactly what it is recommended to buy for a beginner:

• Cameras. Nikon d750 is the best camera for wedding photography. For portrait photographers - 2 cameras Nikon D7500. Wedding photographers need 2 Nikon D750 cameras.
• Lenses. As for lenses, the following are recommended for both portrait and wedding photographers: Nikon-50mm-1.8, Nikon 35mm f/2.0, Nikon 50mm f/1.8, Nikon 85mm f/1.8. Also, for wedding photographers: Nikon 70-200 f/2.8.
• Other equipment. Wedding photographers will need at least 2 flashes for their camera. Recommended Nikon SB-700. You also need to purchase camera bags, memory cards, reflectors, light stands, flash triggers, etc. It will depend on the style of the photo.

Because costs will vary by location, market area, and type of business, the costs listed are generic in most cases.

The following expenses will be required:

• The cost of registering a photo studio as a private enterprise.
• Annual accounting services: for filing tax returns at the end of the year, etc.
• Insurance (if desired).
• Photo samples. If customers cannot see products, they will be less likely to pay for them.
• Legal fees and photo contracts.
• Computer software. (For example, an iMac costs $1299).
• 2 redundant hard drives.
• Screen calibrator.
• Buying Lightroom and Photoshop.
• Web site. Having a website that is not just a free site is absolutely essential.
• Other photo business needs. Many photographers start a business without any idea of ​​how to actually run it. They do not know how to get new customers, how to attract or even how to get them to buy their services. To avoid wasting time and money, the following tools and courses should be included in your startup costs: A Photographer's Guide to Pricing and a Community of Professional Photographers.

Business plan

Before you buy a camera and create a website, you need to do a little preparatory work:

1. Determine the points of the business plan. This detailed document serves as a roadmap outlining how this will be beneficial. This affects things like cash flow, spending, property, and competition.
2. Get access to financial needs. As part of the business plan, you need to access launch tools. You will need business licenses, insurance, a website, and accounting software. If the studio needs office space, you will need to research commercial rentals and include monthly expenses and utilities in the plan. Most photographers who start a studio need help. You can ask friends and family for financial support. Whether asking for help from friends and family or applying for a bank loan, you will need a plan before starting your business.
3. Calculate your personal finances and calculate the possibilities.
4. Get professional experience. You will need to show your potential clients what you can do, and working with a professional photographer is a great way to gain some experience and start building a portfolio.
5. Buy a camera. If you buy used equipment, you can collect all the equipment worth about $5,000.
6. Come up with a pricing plan. This is a difficult question for every photographer, especially when for a beginner. You need to find out what hour of time is worth how much. For every hour spent filming, about three hours of editing will be spent. You need to take this into account in your prices.
7. Invest in a site. The site must showcase the work. This is what clients will want to see. You need to keep the site organized by categorizing the galleries. Include a picture of yourself and a page that describes the experience. Contact information is also required. You need to include pricing information on your website.

Marketing and development of a photo studio

Now, after organizing a photo studio and purchasing all the equipment, you can attract customers by following the following steps:

1. Create your own brand. You need to figure out what makes your studio unique and use that to brand your business.
2. "Join" to groups, forums, clubs, groups of photographers.
3. As a photographer, you need to have not only insane composition skills, but also communication skills. Not only does the client have to trust the photographer, but also bring and bring others. If necessary, you can meet with your clients before shooting.
4. Use social media to promote yourself. It's best to start with one or two sites and use them consistently. Facebook is a good option, but one might lean towards one of the more visual social media channels like Instagram.
5. Google Ads. You can take a portion of your marketing budget to buy keywords that generate more website traffic.
6. Connect with charities.
7. Create a list of email addresses.
8. Keep a photoblog. A blog is a great way to establish authority in your field. This is an open platform to showcase your photos.
9. Make a savings plan. It takes time to make a profit from a photo studio and even more money is needed in a savings account, but saving money should be a priority as it develops and becomes popular.
10. Reinvest in business. Once you have at least three months worth of income to run a studio, you can start thinking about reinvesting it. With new lenses and improved editing software, new technologies can improve the product. To make the right decisions, you need to make a list of items that are needed.
11. Diversification. Over time, certain elements can be added to the business that will help diversify the income stream. You can add maternity and newborn photography to your list of services. Instead of generating all your income from baby runaways alone, you can generate more money by branching out.
12. Keep learning and improving your skills. You can supplement your classes, watch instructional videos, or schedule time to photograph something completely unrelated to your photography career.
13. Hiring help. At first, you will need to perform all the functions: shoot, edit pictures and place print orders. Once the business is established, it would be a good idea to delegate responsibilities. To do this, you need to recognize your strengths and weaknesses. You can find a freelancer to help you in some area.

As with any new business, there will be ups and downs with a photo studio, but if there is a commitment to photography, it is easier to build a solid reputation as a photographer with your own studio.

A good photograph is comparable only to a brilliant printed work, which has not changed its content over the centuries, but at the same time every family wants to have it. It is for this reason that many aspiring entrepreneurs decide to open a photo studio, a business plan for which is created similarly to all other types.

Who is it aimed at?

This type of earnings is more suitable for entrepreneurs who have sufficient patience, who do not want to take risks in vain, who can wait for the full return of their investments. This can be explained by the fact that the demand for photography is growing steadily, but it does so quite moderately in comparison with other industries.

The profitability of the business is ensured only if there is enough start-up capital. The project can be launched only if the business plan of the photo studio is ready, and it describes in detail all the moments and nuances of this type of activity, organizational factors and financial issues. for this type of activity is quite high, about 2-4 years.

While what is planned is characterized by a very specific degree of clarity, there are a huge number of complexities that can make this business segment quite difficult to start. You should not only consider the business plan of a photo studio, an example of which will be presented below, but also important points regarding the direct activities of such an organization.

Consumer market

Clients can be conditionally divided into two large groups, while target needs are taken into account. Legal organizations actively use the tool in the form of a photograph to position their brand and its further development. For ordinary citizens, the need for photography arises as an aesthetically useful attribute designed to capture important life moments: anniversaries, weddings, baptisms, and so on.

A business plan for opening a photo studio should also take into account such a new trend as updating your own portfolio for girls and guys who are active on various Internet resources and social networks. In this case, there is an urgent need to obtain a high-quality image.

Photo studio options

The choice of the format of the project being developed affects a lot of additional factors that the entrepreneur will have to take into account to one degree or another. When compiling a business plan for a photo studio, it is necessary to determine the priority direction, because it depends on it when the launched project begins to please with profit. Any of the described options, with the proper approach, is capable of providing a high level of income.

Full-format photo studio

If you decide to open a photography studio, the business plan can be drawn up so that it will be an organization that provides a full range of services in this area. For these purposes, you will need an interior room with scenery, costumes, as well as photographic equipment of all kinds. The business plan of the photo studio in this case should also include additional ways to earn money in the form of renting out premises for short periods of time or for photo shoots; production of gift products and various souvenirs, holding master classes with practical exercises.

photo studio

This option involves the creation of only the official type of photos. In this case, the photo studio business plan can be called the simplest, since this option is budgetary, designed to start activities. Success is predetermined by the location, that is, the premises should be chosen correctly.

Photo studio for children

This version of the project is aimed at parents who want to capture their kids in all their glory. To meet the corresponding demand, a stylized interior space will be required, as well as thematic scenarios with a full set of necessary attributes. Even a ready-made business plan for a photo studio of this format is not suitable for beginners, as it is aimed at organizations with a powerful

mini studio

This is an analogue of a full-length studio, which allows you to deal with all kinds of industry areas. This option is convenient for starting, as it has a wide prospect of growth and further change of specialization.

Regardless of which photo studio format is chosen, success will be regular as a result of providing high-quality services in this area.

Competition

A novice entrepreneur will find himself in a situation where he will need to fight for clients with two types of opponents: large-format studios and private photographers. The former prefer to cooperate with large customers in the form of magazines, modeling agencies and others, so they will not be a real hindrance for a small photo studio with limited capabilities. But private photographers are focused on medium and small consumers, like the novice entrepreneur himself.

It is possible to offer an optimal strategy for an entrepreneur who intends to open a successful business and has already drawn up a business plan for a photography studio. Taking into account the low concentration of existing photo studios and the insufficient saturation of this niche, one should choose a place that will be remote from the accumulation of photographers and small firms.

Required costs. Business plan

It should be understood that there is no maximum bar for this area, therefore, an average photo workshop is used for the calculation, which is capable of conducting high-quality and diverse activities in this area. A ready-made business plan for a photo studio with calculations will contain the entire list of expenses that are expected to open it. The list of variables, that is, one-time expenses, must include the following:

Legal registration of all documentation that may be required - 40-60 thousand rubles, depending on the region;

Costs associated with the repair and subsequent design of the premises - 250-300 thousand rubles, depending on the initial indicators;

The purchase of a set of working equipment may require an amount of 200-600 thousand rubles, depending on the chosen direction and format of activity;

Purchase of office furniture - 150-300 thousand rubles;

Other expenses and accessories - from 100 thousand rubles.

It turns out that the amount of variable costs is 740-1360 thousand rubles.

There is also a list of costs that are fixed. Among them are the following:

Racks, holders, tripods;

Camera and set of lenses;

Decorative background with fasteners;

Flashmeter;

Synchronizers designed to ensure the normal operation of flashes;

Dressing room equipment;

Computer with good performance;

Auxiliary attributes not originally included in the photo studio business plan (sample). Example: background, etc.

Staff

The staff at first usually includes such specialists:

- Photographers can be both young professionals with a high-quality portfolio, and experienced reputable masters. The first option will provide certain savings on wages, and the second guarantees a flow of regular customers. The ratio of experienced and novice masters is ideal one to one, in this case you will get a successful photo studio. A business plan, calculations and an indication of all costs must be contained in a single document.

- Administrator in a photo studio it should be mandatory, and for uninterrupted work they will need at least two. A good administrator not only solves any issues on a professional level, but also warns potential problems in a timely manner.

- Technical staff should be in any photo studio, the number depends on its size. Employees should have a shift schedule with the possibility of substitution if necessary.

- Content Marketer assumes obligations related to the creation of the image of the studio on the Internet and its promotion. At the moment, this sector contains the vast majority of potential customers, so it is imperative to keep it in mind. If you intend to open a photography studio, the business plan must contain this item.

Opening dates

This moment completely depends on the chosen business format and the availability of investment funds. Depending on the situation, the period can be from 1-3 months to 6-8. If we are talking about entrepreneurial maximalism in conditions of a significant shortage of funds, then the period will be from 9 months. The main time wasters are the search for financial institutions, investors or partners who could provide the required amount of funds.

Marketing plan

The business plan for opening a photo studio initially assumes that this is a very costly idea, which requires a lot of money to implement, and it is impossible to count on a quick payback without a good client influx from the first months of operation. Therefore, the organization of advertising is carried out in three directions: among regular customers, through traditional means of presenting information, through Internet promotion.

In order for visitors to start talking about the photo studio, you need to choose an individual approach to everyone, non-standard options for implementing wishes, as well as provide services at a high professional level. Only in this case, the creation of a photo studio, for which a business plan is being developed, will be appropriate. To use the traditional form of information submission, it is necessary to involve an advertising agency with a proven reputation, capable of notifying everyone about a new photo workshop in the shortest possible time. Promotion on the Internet requires constant support, taking into account consumer trends and directions.

Even if a business plan is being created, one should not ignore such important service positioning tools as discounts, bonuses, promotions, prizes, and so on. This approach has already been tested and works.

Planned revenue and payback

It is influenced by many factors, among which the following stand out: location, professional services, the right advertising campaign. With the correct and systematic organization of activities, you can count on an average annual income of 600-800 thousand rubles. Such indicators provide a full payback period of not more than 4 years. As an aspiring entrepreneur, you should understand that in the photography business, numbers are relative indicators that have limitless opportunities for growth. From the first days, you can not try to create an expensive project, as there are nuances and circumstances that will correct it in any case. It is better to organize a moderate start with an emphasis on the high quality of the services provided.

conclusions

For a new studio, income depends on the level of workload and the quality of the services provided. And here it does not matter whether there is a ready-made business plan for a photo studio with calculations or not, it is necessary to approach this issue with all responsibility and understanding of the current market situation. Downloading for an organization that has just started its work can only be achieved in terms of the right advertising. With its incomplete organization or the wrong approach, the new photo workshop will have every reason to close in the first half of the year.

* Calculations use average data for Russia

We solve the problem of how to open an interior photo studio from scratch. Given: a creative person who wants to realize the abilities of a decorator Conditions: 700 thousand rubles. Find: Profitable business opportunity.

Today, photography is an integral part of our lives. So familiar that it is already difficult to imagine how people lived without the opportunity to capture memorable events in the photo. Now everyone has a smartphone with a camera at hand, with which daily pictures are taken. However, most of us still want high-quality and beautiful photos taken by a professional photographer in a beautiful setting.

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Therefore, it is quite natural that at present the opening of a photo studio is a promising business idea. It is very profitable to rent a room ready for photography. This business requires a relatively small investment and can quickly pay off. Another plus is his creative focus. Indeed, thanks to such a project, you can realize your creative abilities, prove yourself as a designer.

The photography studio market has undergone tremendous changes. Remember what photo studios used to look like? A white canvas against which you pose with simple props. Now the interior of photo studios can be considered a work of art. Usually, studios offer several interiors for shooting to choose from. Each interior is well thought out, full of interesting locations and details that can be used in shooting. It depends on the originality of the design whether a person wants to come to the studio for a photo session. The interior is the main component of success for a photo studio.

However, in addition to the creative component, the photo business has many organizational issues that you need to understand in order to open your own photo studio.

How to define the concept of a photo studio

Planning your photo studio must start with a clear positioning. What type of service will you provide? There can be two options: you either provide an interior room for photographers who shoot there; or organize photo shoots, providing a whole range of services - from providing a studio to make-up and, directly, shooting. The first option is less expensive. Here the business owner is focused on creating the interior. The second option is more complicated, because it requires a whole team of professionals (photographer, makeup artist, costume designer or stylist, administrator), and more expensive. If the entrepreneur is a photographer, then it is more rational for him to choose the second option. But according to the terms of the task, the entrepreneur is a creative person who intends to independently design the interior of a photo studio. Therefore, the essence of the project is to rent an interior studio for photo shoots.

How to analyze the photo business market

To analyze the market, it is not necessary to conduct a large-scale marketing research. It is enough to find out how many photo studios operate in your city and study their approximate list of services. Your main assistant is the Internet. Today, almost all photo studios have their own website or social media account. Look at what interiors are presented there, how much it costs to rent a photo studio, determine their territorial location (Yandex.Maps, Google Maps or 2GIS will help). Based on the collected data, you will be able to plan your business more thoughtfully and form competitive advantages.

To attract customers, you will have to offer something that other photo studios have not yet offered. See what's on the market in other regions for fresh ideas and inspiration. It should also be understood that your ideas should be liked first of all by the audience. Therefore, we advise you to find out what topic is relevant among the population of the city, what is the demand for existing services. This information will help you avoid unnecessary expenses.

How to calculate how much money you need to open a photo studio

Required investment is one of the most important elements of any business planning. In order to open your own photo studio, you will need from 700 thousand to 3 million rubles. It all depends on the scale of the business, the complexity of the interior, the idea, the city and the premises. For example, if you want to buy out the premises where the studio will be located, the amount will exceed 3 million. But even 700 thousand rubles will be enough to open a photo studio. You can save on the premises itself - rent it; staff - limit themselves to studio rental services; interior - carefully consider locations that can be compactly placed on the rented area, and correctly select decor elements by choosing budget options. You can also save on renovation costs by choosing a room in good condition. By the way, this will save not only money, but also time, allowing you to launch the project faster.

We will return to the money issue when we plan to fill the photo studio. So far, we are getting used to the idea that we need about 700 thousand rubles.

How to choose a room for a photo studio

If your studio will be located in the city center - this is ideal. But achieving this ideal is not so easy: firstly, there are many requirements for the premises of a photo studio that are not so easy to fulfill; secondly, renting premises in the center is not a cheap pleasure. Therefore, you can consider options located in the city center, but on less passable streets. Climbing far, to industrial zones, which will take a couple of hours to reach, is not the best option. You can’t place a photo studio in a residential area either, because it does not provide essential services to attract residents of nearby houses. You need to attract people from all over the city, so the most logical thing to do would be to give preference to the center.

Now let's move on to meeting all the requirements for the photo studio itself:

high ceilings - from 3 meters;

the length of the studio is not less than 8-10 m;

the required repair must be cosmetic, otherwise you will spend a lot of money and time on rework;

space should not be divided by vertical beams;

when choosing a floor covering, you should give preference to a dark color and high wear resistance. Otherwise, the floor will quickly lose its attractive appearance.

On average, the cost of a room of 80 square meters rented in the city center is 50,000 rubles.

When the room is selected, you can think about the layout. The room needs to be divided into several zones, each of which will accommodate a location for shooting. A good photo studio should have at least three locations. Also, do not forget that in addition to the working space, you should provide an area for receiving visitors and a toilet.

How to choose the interior of a photo studio

So we come to the main thing - planning the interior of the photo studio. The main character, who determines the interior of the studio, is the entrepreneur himself. Here he can realize all his creative ideas, give free rein to his imagination and be creative.

It should be noted that, no matter how sophisticated the designers, the following themes of locations are most popular:

romantic - they are designed for customers who buy family photo shoots or love-story. Such a location should be of medium size to accommodate a family. Typically, romantic locations are made in light colors, with floral motifs;

stylish locations that are popular with younger audiences. The design style is close to the loft or modern and is most often decorated in dark colors;

the third room is commonly referred to as the "chameleon" because it changes interiors for seasonal filming. Here you will have to change the scenery frequently, which will allow you to re-attract customers and invite new customers in anticipation of various events. Usually, locations are performed in the theme of the seasons.

For inspiration, we have collected some interesting interior concepts for decorating a photo studio.

You can support the romantic style with a chic hanging bed, decorated with a canopy and flowers. Looks very nice and soft. Miniature swings will also look interesting, which will help create live shots in motion. But a romantic interior does not have to be in bright colors. A country-style location will look stylish and unhackneyed - a hayloft, a romantic inscription on a wooden wall and a mini-picnic. Why not romance?

Within the walls of the photo studio, you can imitate the space of the street. For example, to equip a cozy courtyard with a beautiful door, a veranda or a fence entwined with grapes, a bench and a bicycle left near it.

To maintain a stylish loft, you can make a brick wall or a gradient background that imitates plaster. An interesting addition will be a chalk board - the inscriptions and drawings on it can set the mood for the picture; light bulb designs that look good in the frame; stylish armchairs and racks-ladders.

Ready-made ideas for your business

You can provide creative details that make the interior special. Attach a bicycle to a brick wall, decorate the window in an unusual way and turn it, for example, into a porthole, “grow” a magic tree in the studio, paste over one wall with different wallpapers, creating several backgrounds for photographs. It is also important that the interior has many interesting details that customers can interact with (books, pillows, musical instruments, three-dimensional letters, etc.).

How to set up a photo studio

There will be a minimum of lyrical digressions - only dry numbers.

Repair of the photo studio premises - 150 thousand rubles.

Equipment - 150 thousand rubles, an approximate list of equipment: light sources (from 4 pieces), umbrellas for transmission and reflection, curtains, attachments for reflectors, synchronizers, mounting installations, racks, herons, tripods. If incomprehensible names scare you, you can contact companies that provide ready-made sets of equipment for photo studios. To choose the right equipment, you can consult with a professional photographer.

Scenery - 250 thousand rubles.

Business registration - 20 thousand rubles.

Room rental - 50 thousand rubles.

Total: 650 thousand rubles.

How to legalize a photo studio

While our studio is being repaired and decorated, we can deal with organizational issues. First, you should register your business. For a photo studio, the LLC or IP format is suitable - it all depends on your personal plans. It is safer to register an LLC, but registering an IP is much easier. As an individual entrepreneur, you will be able to keep basic accounting and choose a simplified tax regime. As for the registration of activities according to OKVED, code 74.2 (Activities in the field of photography) is suitable for a photo studio - it includes several subsections.

To operate a photo studio, you do not need to issue any licenses, a standard package of registration documents is enough. But you need to get permission from the fire inspection to open a photo studio in the selected room.

Ready-made ideas for your business

It is also worth mentioning the checks that sometimes scare entrepreneurs. Photo studios do not belong to the category of the consumer market, which is closely interested in the inspectors. Therefore, there should not be any difficulties for the control authorities. The main thing is to keep the premises clean and tidy, to provide quality services.

Another important issue is the search for personnel. For a photo studio, at least 2 people are needed for the position of administrator, who will work in shifts. If you want to save money, you can become one of the administrators, reducing labor costs. The average salary of one administrator is 25,000 rubles. You will also need to hire a cleaner who will monitor the cleanliness of the premises. It does not have to be included in the state.

How to advertise a photo studio

Promotion of a photo studio is usually carried out via the Internet. Aspiring entrepreneurs place special hopes on social networks. And not in vain. Practice shows that Instagram gives the greatest return with proper account management. Still, high-quality photos are at the heart of the photo studio business, so this resource is best suited for promotion.

To begin with, you need to photograph the studio locations yourself, and in the future, you can ask photographers to use their work to demonstrate locations. Contacts, examples of work, decoration options, information about promotions, reviews should be posted on social networks.

You can promote your studio through cooperation with photographers. And here the now fashionable word “collaboration” will be appropriate. What is their logic? You independently offer photographers to shoot in your studio, in exchange for providing a location, he undertakes to place information about you in his account. In fact, this is an association for the purpose of mutual benefit: the photographer gets shooting in a beautiful interior, and you get advertising for your photo studio.

You can also attract customers with profitable promotions and offers. Arrange a drawing of a certificate for a photo shoot in your studio; provide a discount on certain days; organize a promotion to support family photo shoots at a discount. All these actions will positively affect the promotion of your studio.

When planning a business, most entrepreneurs focus on two parameters: the required investment and profit. It's time to ask the question - how much can a photo studio earn?

To give a specific answer, you need to determine the cost of services. To do this, we look at the prices set by competitors. Each city has a different price level. But on average, 1 hour of renting a photo studio will cost 1300 rubles. You can count on 120 hours of rented filming per month (that is, about 4 hours of filming per day). In this case, the revenue will be 156 thousand rubles. Then the net profit will vary in the amount of 70-80 thousand rubles. During weddings and New Year holidays, this amount can increase significantly due to increased demand. With an average monthly profit of 100 thousand rubles, you can recoup the investment in 10-12 months of work.

How to assess the risks of a photo studio

Any business involves risk. You should take into account all the possible difficulties that may arise when opening and operating a photo studio. This will allow you to quickly respond to threats or avoid them altogether.

The first risk is outdated props. The specifics of the work of the photo studio involves the constant updating of locations and props. Irrelevant, out of fashion props are unlikely to decorate the photo and interest the client. Therefore, the owner of a photo studio should always be in trend - to track trends and change the content of the studio in time.

Ready-made ideas for your business

The next type of risk is the growth of competition in the market. To reduce the impact of this risk, it is necessary to regularly invest in marketing, improve the level of service, conduct competent work with clients, and create unique offers on the market.

Another risk is the seasonality of the business. During the summer months, there is a decrease in demand, but the most active months for photo studios are November, December, February and March. To minimize the risk, during low sales, organize contests for free photo shoots, distribute gift certificates. You can also expand the list of services. For example, to rent a room for any events (birthdays, master classes, etc.).

Thus, you can determine the main advantages and disadvantages of opening your own photo studio. After weighing all the pros and cons, you can make the final decision to open this business.

Table 1. Pros and cons of opening a photo studio

current business creative business promising direction high income

A photo studio is a promising area of ​​activity for creative people, as well as those who have organizational skills and a desire to open their own business.
The constant updating and improvement of computer technology and electronics provides ample opportunities for the emergence of new trends in photography. The market for photo services is actively developing. Of course, this is painstaking daily work, but with a competent attitude to business and active work, the costs will pay off in one and a half to three years.

Business Format

First of all, it is necessary to decide on the directions in which the photo studio will work. The further choice and design of the premises directly depends on this.
There are interior, children's, home, mini-studios and photo salons where you can organize thematic and subject shooting.

Full-fledged photo studio (interior)

This type of business runs the risk of "costing a pretty penny" to its owner. To organize an interior photo studio, you need a good room that can be styled. In addition, decorations and equipment will be needed.

Photos in the interior, of course, look more interesting than amateur shots. But to maintain a whole complex, in order to make a full photo shoot for once, is not entirely profitable. To recoup the costs, you have to contrive at the stage of attracting customers.

For example, many photo studios offer the service of mass thematic photo shoots. They recruit a group of people who wish and take the same type of photographs on a given topic (Halloween, Valentine's Day, Ivan Kupala, etc.). Demand for such a venture is growing.

An interior photography studio to increase profits can provide the same set of standard services as a regular one:

• portrait and model shooting (creating a personal portfolio of the client),
• Photos of the documents,
• photography at holidays and events,
• wedding photography,
• corporate and group shooting (family, collective),
• subject and advertising photography,
• photomontage,
• production of souvenir products based on photographs and product photography.

In your free time, you can engage in additional services. For example, artistic processing of photographs, the manufacture of souvenirs (calendars, magnets, cups) to order, conduct master classes for those wishing to study various areas of photography.
Large studios, equipped with modern equipment, have the opportunity to rent out premises to single photographers (as an additional income).

Photo salon (document photo)

The least expensive, but also the least profitable type of business. You will need a small room, a minimum of equipment and staff of 1-2 people. Choosing a location for your business will play a big role.

It is best to open a photo studio in a crowded place: near markets, large shopping centers, in a business district, in large residential areas.

Advertising photo salon is a must. But it is not reasonable to spend money on expensive banners: a fan mailing list, an advertising “paper clip” at the entrance and periodic advertising in a free newspaper are enough. The main thing is to develop recognition of the “brand” and fix information about your existence in the minds of citizens.

Children's photo studio

Parents love taking pictures of their children. Someone independently copes with the role of a photographer, someone orders professional pictures. To organize a children's photo studio, you will need a room, an appropriate entourage and several costumes (kids in a pirate costume, for example, look very funny, and this will make parents fork out).

It is not worth focusing on a children's studio at the very beginning of activity. It is better to position it in the general context of your enterprise. But be sure to notify as many potential customers as possible: mothers on playgrounds, post ads in children's development centers, kindergartens, and schools.

Home photo studio: both at home and at work

A full-fledged studio in a private house will not work, unless you are the happy owner of a mansion of 1000 sq.m. If you have an ordinary private house or apartment at your disposal, then the most that you can open there is a photo studio for documents.

When the dimensions of the living space allow, you can try to equip an interesting interior there and take portrait photos. And you can use the room as a workshop: take pictures on the road, and then edit and print pictures, make collages.

Mini photo studio

For a beginner, this format is most acceptable. You need to find a small but well-maintained room, place a minimum of equipment and pick up a few thematic backgrounds and costumes.

A mini-photo studio can also function as a photo studio. making photographs for documents, and as a full-fledged workshop with limited opportunities.

The staff needs a professional photographer, administrator. The first can provide services with a visit to the client, the second can accept and process orders, look for clients, and organize activities. The desire for development is welcome: renting a larger room, expanding the list of services, improving quality. Here, creativity and artistic taste will serve well.

Video about creating and developing your own photo studio

What does it take to open a photography studio from scratch?

Key points for opening a photo studio: rent and appropriate design of the premises, recruitment, equipment purchase, marketing and advertising.

room

Basically, professional photographers conduct various photo shoots in equipped rooms.

The best option is to choose a room in the central part of the city so that clients can easily get to the studio.

When planning a salon, it is advisable to divide the entire area into several useful areas: a working room, a dressing room, an office with a computer and printing equipment for employees, a reception for clients. Decorating the walls with stylish photographs and photo attributes will add additional charm and earn the trust of visitors.

Requirements for the working room in which the shooting will be carried out:

• high ceilings - from 3m,
• area - from 60 sq.m,
• length of the room - from 8-10m,
• the floor covering is dark in color, wear-resistant (it can quickly lose its appearance due to frequent movement of the equipment).

For wall decoration and the correct distribution of color flows, it is recommended to use neutral and pastel colors (beige, gray).
A prerequisite is the availability of utility rooms for storing props and equipment, a bathroom, preferably a kitchen.
When performing repairs in the cabin, you should immediately plan the location of equipment and equipment and bring up electrical wiring of reliable quality.

Equipment

Often, opening a photo studio from scratch is associated with high material costs, and the owners are limited in funds. Therefore, for starters, you can purchase a minimum set of equipment for individual work:

• cameras and attachments for them,
• reflectors,
• reflectors,
• outbreaks,
• racks,
• color filters and backgrounds.

The cost of such Chinese-made equipment will cost from 5 thousand US dollars.

Required - the presence of a powerful computer for design processing of images, licensed software, high-quality printing equipment and a scanner.

For thematic shooting, you need an appropriate interior and props. If you plan to rent a photo studio, you should take care of purchasing high-quality equipment from well-known brands that can withstand mechanical stress.

As an alternative to buying your own equipment, you can rent the necessary devices from large studios. In this case, it becomes possible to analyze the quality and convenience of using devices of various brands and choose suitable options for subsequent purchase.

Staff

The choice of employees depends on the personal preferences of the owner and the services offered. Based on this, specialists are searched and hired with their knowledge and skills in a particular field of photography.
Approximate staff for organizing a small photo studio:

• administrator (office manager)- to receive customers and process orders. The duties of the administrator also include drawing up a work schedule, in the case of a lease, familiarizing the tenants with the premises and equipment.
• photographer(depending on the volume of orders, maybe 2 people),
• photo editing designer at the computer, designing and printing pictures,
• visagiste,
• accountant- Conducting and reporting. This staff unit can be replaced by using the services of an outsourcing accounting company.

If you plan to open master classes, you need a photographer with practical skills and teaching experience.
It may be useful to have a manager who will monitor the condition of the equipment, provide timely preventive maintenance, and control the availability and purchase of necessary materials.

The staffing table for employees is compiled on an individual basis, depending on the working hours of the studio and the need for the presence of full-time employees (for example, a stylist).

It must be remembered that the key to the successful work of a photo studio is qualified specialists who are able to provide high-quality services.

Photo studio business plan

In the course of organizing the work of a photo studio, two types of material costs appear:

• investment- registration of individual entrepreneurs, repair of premises, purchase of equipment, organization of jobs, promotional events and creation of a website, payment of rent before the opening of the salon;
• current expenses, which are divided into two categories: permanent - rent, salaries to employees; variables - purchase of materials (depending on the scope of work).

How much does it cost to open a photography studio?

Summing up the results and calculations on the above organizational issues, you can draw up an approximate business plan, roughly calculate the costs of opening a studio:

Is it beneficial?

Income of the main types of work of the photo studio (average prices are indicated):

1. Indoor photography - from 30 c.u.
2. Work with the footage (designer correction, printing) – from 10 c.u.
3. Photography, production and design of wedding, school and children's albums - from 50 c.u.
4. Renting a room in your free time from 20 c.u. in 1 hour.

At the beginning of the work of the studio there will be not a full load and work for about 2-3 hours a day, later - with an increase in the working day to 12 hours (possibly in two shifts).

• after 1 year, the profit will be about 6,500 USD. monthly,
• payback period is approximately 1.5 years.

How to start opening a studio for a beginner?

Organization and registration

If you ask yourself the question: “How to open a photo studio?” and decided to act, first of all, it is necessary to register with all regulatory authorities. The best option for this type of activity would be registration as an individual entrepreneur.

This type of activity does not require special permits and licensing, it is enough to go through a standard procedure.

After issuing permits for entrepreneurs to conduct business activities, they begin to search for and equip premises, hire employees. Marketing and advertising are an important link in the organization of the studio.

"Declare yourself" - Marketing and advertising

When choosing advertising actions, you need to rely on the target audience. The company's strategy should be based on the high quality of services. You can start with competitive prices, constantly working on expanding the types of photography based on customer needs.
You can consider using discount cards or cumulative discounts for regular customers.

Where to look for the first clients?

To draw attention to the activities of a new enterprise, the classic method of advertising is placing ads in newspapers and magazines, printing business cards and booklets.

We should not forget about "word of mouth", when grateful customers tell their friends and acquaintances about the skills of professionals, thereby advertising and attracting new customers.

Given the demand for photographic services, analysts suggest an increase in interest in this type of activity. Despite the fact that the market is occupied by large players, the competition is not great and there is always a place for opening new studios.

In addition, we note that the photo business is a cost-effective and profitable activity. The project is economically profitable and attractive for financing and investment.