How to make money on knitting and create a business at home: myths and reality. Knitting to order and for sale
* Calculations use average data for Russia
How to choose your niche in knitting? How much can you earn, where to buy materials, what difficulties can arise? In this article, we tried to answer 9 main questions about the knitting business.Today, handmade products are positioned on the market as a unique and high-quality product, which attracts buyers. In 2017, an increase in demand for handmade goods was recorded. According to experts, among the best-selling handmade products, knitted items take the second place. Every year, the fashion for knitwear is strengthened on all fronts: in clothes, accessories and even home decor. Therefore, the question arises - is it possible to make money on knitting and how profitable such a business can be?
As in any type of business, the success of this direction depends on the correct assessment of market demand, the quality of work and competent promotion. Another important component of the knitting business is the uniqueness of the offer. Knitted handmade has been popular for more than a year, during which time the niche has managed to fill up with a variety of goods. The leaders among knitted products are: sweaters, hats, scarves and snoods, socks and mittens, bags, blankets and bedspreads. Knitting provides a limitless number of options for creativity. You can knit with a crochet, knitting needles and just with your hands; you can use different materials, and, of course, specialize in knitting various products. Before planning a business, it is better to narrow down the niche and try not to knit “everything”. For example, focus on decorative items, or children's items, or fashion accessories, or women's clothing. Your positioning and formation of the target audience depends on this choice.
Question number 1. How to choose a niche in the knitting business?
What to knit? How to estimate the level of demand for a particular product? Choosing your knitting niche, you can go one of the ways: knit products that are in demand on the market; or enter the market with a unique offer. The first option seems more reliable because it takes into account consumer demand. But in this case, you will find fierce competition and the threat of going unnoticed among the abundance of offers. A unique offer, on the contrary, will allow you to stand out and occupy a free niche. But the difficulty lies in the fact that it is not always possible to accurately assess the demand for such products.We offer you 50 ideas for knitting business. All types of products are sold on the international marketplace Etsy and find their buyer. The list consists of classic items (clothes, blankets) as well as creative items that are not yet abundant on the market. For convenience, all ideas are grouped into 6 categories.
1. Clothes: sweaters, dresses, swimwear, vests, cardigans, panchos, crop tops. 
2. Accessories: hats, headbands, mittens, scarves and snoods, shawls, socks, slippers, bags and backpacks, wallets, bow ties. 
3. Things for the house: blankets and blankets, carpets, “clothes” for mugs and teapots, chair covers (for seat or legs), pot holders, serving napkins, pouffes, pillowcases, curly pillows, curtains, mermaid tail blanket, storage baskets, organizers , covers for door handles, planters, hammocks. 
4. Decor: paintings, panels, garlands, lamps, dream catchers, mandalas, stuffed animals, knitted figurines.
5. Baby products: booties, diaper panties, doll toys, rattles, crib mobiles, finger toys. 
6. Miscellaneous: clothes for dogs and cats, beds for pets, bandages for sleeping, cases for glasses.
This selection demonstrates how diverse the knitting business can be.
When choosing a niche, you should evaluate the demand for products. If you choose to focus on just making teapot cases or bookmarks, chances are you'll run into implementation issues. Agree, these products are specific enough to expect high sales. It would be most rational to expand the niche, where goods with high demand will be presented and some kind of unique offer that can distinguish you in the market and attract an audience. For example, by designating a niche as "knitted home decor", you can sell storage baskets, planters, and chair covers. Or you can narrow the niche down to "knitted textiles" - and sell blankets, pillowcases and figured pillows. The category "knitted accessories" can include cases for glasses, bookmarks, wallets, etc.
To decide on a niche, you can study the offers on the market. Browse the Internet for needlewomen stores selling knitwear. There are several of the most popular sites where handmade goods are sold. These are Etsy, Masters Fair and Instagram. Look at successful profiles, analyze their work (assortment, offer, marketing, pricing policy, etc.). There you can also get inspiration and ideas on how to manage your social account. networks.
Question number 2. How much can you earn on knitting?
One of the main questions in the knitting business is whether it is possible to make money on it? It is difficult to name a specific amount, since it is formed under the influence of many factors: the occupied niche, pricing policy, advertising effectiveness, production volume, etc.
Let's look at some inspiring examples.
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US craftswoman Heidi May of Thevelvetacorn sells mainly knitted hats. Her store gained popularity thanks to children's snoods with the ears of different animals. For the first 4 years of operation, the store's earnings amounted to more than 300 thousand dollars.
But a needlewoman from Turkey, known as dudush, sells comfortable knitted bags and laptop cases. The number of sales per year is about 160 orders, which provides an annual revenue of about $5,000.
Atlanta-based needlewoman Yoko Gibran has sold more than 3,000 hand-knotted scarves over the years. Now she earns about 140 thousand dollars a year.
There are also Russian names among the successful examples of the knitting business. Daria Nikulina came up with knitted edging toys. The source of her income is the sale of master classes in knitting such toys. According to the founder of the knitting "infobusiness", this business brings a stable income, which is enough to provide for the family.
Another Russian needlewoman is Svetlana Turova. All over Russia, her work was glorified by rainbow knitted cats. In the first year, net profit amounted to only 50 thousand rubles. But over the period of its existence, the project has managed to grow significantly. Today, the needlewoman is building a workshop, expanding her business and assortment. In the online store of the project, you can purchase a variety of knitted products: interior pillows, toys, socks, sweaters, hats and snoods, amulets, etc.
In general, most master knitters agree that the average monthly income from knitting is 30-40 thousand rubles.
All successful masters say that in order to make money with your hobby, you need to treat it like a business. You need to create a brand that should be promoted using social networks. We need to improve the delivery process. You need to come up with your own style, a unique offer in order to stand out in the market. And, as in any startup, you need to be willing to work hard and have inspiration.
Question number 3. Where can I learn to knit or improve my skills?
When planning a knitting business, you already need to have at least basic knitting skills. However, even an experienced needlewoman may face the need for training. For example, if you want to learn how to work on knitting machines or a certain knitting technique. Today, you can easily find training courses for knitters, including online courses. The cost depends on the program, the number of academic hours and the form of classes (group / individual). On average, the cost of a basic knitting course will cost 6 thousand rubles, and individual training in machine knitting (30 academic hours) will cost about 15-20 thousand rubles. You can also study using video courses - the approximate cost of a full set of video lectures is 3 thousand rubles.
Question number 4. How to open a knitting business?
To open a knitting business from scratch, you must go through the following steps:
Study market demand and supply, analyze competitors
Determine the niche in which you will work
Purchase the necessary equipment and materials
Get training if required
Prepare several products - initial assortment
Create online accounts for your workshop: Etsy, Masters Fair, Instagram, VKontakte - you can use several platforms at once to promote your products
Develop a marketing strategy and launch active account promotion.
This is a short guide to starting a knitting business. Each of the points will be discussed in detail below.
Question number 5. How much money do you need to open a knitting business?
This is one of the most popular questions. And the answer to it may be different - someone plans to knit at home, and someone wants to open a full-fledged business with hiring several knitters. This example will consider a home based business with minimal investment.
The main item of expenditure is the purchase of equipment and consumables. The list of equipment depends on the knitting technique. You can get by with sets of knitting needles, hooks, etc. But if you are planning large volumes of production, you need to purchase a knitting machine. The average cost of a knitting machine varies between 20-40 thousand rubles (there are models more expensive than 100 thousand rubles that are used in production). Professional sets of knitting needles will cost 6-8 thousand rubles. Yarn and accessories for the first products will cost about 4 thousand rubles. The state duty for registering an individual entrepreneur is 800 rubles. The development of your own logo and the creation of branded tags for products will cost, on average, 6 thousand rubles. The cost of advertising promotion in social. networks will be about 7 thousand rubles (do not save on advertising, the success of your business depends on its effectiveness).
Thus, the total cost of opening a knitting business will be from 26 thousand rubles to 70 thousand rubles.
Question number 6. Where to buy materials?
Yarn for knitting can be purchased at needlework stores or in an online store, which will save you money. In online stores, product prices are usually 10-15% lower. To save extra, you can buy yarn during discounts. Usually the demand for yarn decreases in the summer.
The lowest prices for yarn from the manufacturer. Factories sell their products at a minimum margin. But at the same time, you can only buy a large batch, and for the purchase, organization documents may be required to draw up an agreement. It is also worth considering transportation costs - when delivering large consignments of goods, the cost of transportation can be significant.
Another option to save on materials is the joint purchase of yarn. In this case, several people gather, one order is placed at the minimum cost, and transport costs are shared by all. At the same time, it is more profitable to purchase yarn in packages.
Ready-made ideas for your business
But do not rush to save on yarn due to its quality. For example, on Chinese sites you can buy budget yarn options, but the quality itself suffers from this. It is worth buying yarn for knitting only from trusted suppliers. To decide on suppliers, read reviews, ask a question on the knitters forum, what kind of yarn they will advise. Buy a skein of yarn from different manufacturers. To test the yarn, knit 10*10 cm samples from different varieties. Choose the most suitable one.
Question number 7. How to calculate the cost and set the price for knitwear?
To calculate the cost of a knitted product and set an objective price for it, you can use several methods that simplify calculations. The average cost of a knitted product is 400-500 rubles, and its selling price is 2000-2500 rubles.
When calculating the cost, firstly, you will need a table with the coefficients of "complication" of knitting. Secondly, you can use the calculator for calculating the cost of a knitted product, which many specialized resources offer. Thirdly, the cost of a knitted product can be set based on the following parameters:
yarn cost;
Average market price of identical products;
Sets of costs: (yarn + delivery) * coefficient. difficulties;
Time spent at work.
When determining the cost, the color of the yarn is also taken into account - it is more difficult to work with dark yarn, because the eyes get tired faster.
Another option proposed by needlewomen is expressed in the formula:
(Price of 1 skein of yarn)*(Yarn consumption per size in skeins)+(Yarn footage per 100gr)*(Yarn consumption per size in skeins)*(knitting price of 1 meter of yarn)+(Fittings cost)*2+(Travel + others expenses)=(Cost of knitted item)+Shipping/shipping
Ready-made ideas for your business
But there is no single, generally accepted formula for calculating the cost of a knitted product. Each master has the right to independently determine how to calculate and what cost to set for their products. The main thing is to correlate the established prices with the average market value and the purchasing power of consumers (average wages in the region).
Question number 8. How to look for buyers of knitwear? How to conduct online sales?
These two questions are combined, because in the modern world the most effective platform for selling handmade products is the Internet. Therefore, you should look for buyers there. To do this, you need to create an account for your handmade store in different social networks.
Before looking for buyers, you need to decide on your target audience. For example, if you knit fashionable cardigans and sweaters, the target audience will be young girls. If you knit children's things, then you should focus on young mothers.
To find your buyer, you should be active on social networks, hold sweepstakes, run ads to promote your account. According to statistics, handmade products are among the top three sellers on Instagram. Therefore, the promotion of a knitwear store will be considered using this site as an example.
To promote your Instagram account, you need:
Combine different promotion methods: mosfollowing, advertising with bloggers, targeted advertising, the use of thematic hashtags and keywords in the profile description. You can learn more about recommendations for promoting your account in various online sources. Today there are many articles on this topic. Also an important tip: prescribe the cost of your products!
Take care not only of the visual, but also of the informative content of your profile. Beautiful photos of knitwear are good, and if they are accompanied by interesting texts, this is doubly good! You can post reviews about your work, show the workflow, talk about interesting cases related to your work. For inspiration, look at Instagram user @the_equisetum - unusual soft toys are sold there, where each post is accompanied by bright, memorable text.
Provide feedback to your subscribers: answer questions, conduct surveys in your account. The art of selling is, first of all, the ability to communicate with potential customers.
Use different platforms for promotion. This will increase your audience reach: someone will find you on Instagram, and someone will accidentally find your store at the Crafts Fair through a search engine.
By following key promotion tips, you can quickly reach a specific audience and find your first customers. Remember that one of the most powerful means of advertising is word of mouth, so quality work is the best advertisement for your business.
Question number 9. What difficulties can arise when working in the knitting business?
Starting a knitting business is easy. It is much more difficult to make it profitable. In achieving the goal, the following difficulties may be placed:
Lack of orders. It is possible to reduce this risk with the help of effective advertising and a competent pricing policy;
Refusal of the client to pay for the work. To reduce this risk, when working on order, you must always take an advance payment of at least the cost of materials. When sending the finished product to another city, arrange the parcel by cash on delivery or by full prepayment.
Ready-made ideas for your business
High competition in the field. To compete with many masters, you need to enter the market with a unique offer, set more affordable prices or launch a powerful promotion. And, of course, produce quality products.
Summarizing all of the above, we can identify the following advantages and disadvantages of the knitting business.
Advantages and disadvantages of knitting business
You can turn your hobby into a profitable business. This will be possible with the right approach to organizing your business. The popularity of knitwear increases the likelihood of your success. Abroad, this segment is very developed, which indicates the prospects of business in Russia. The main desire, patience, diligence and honesty in relation to their customers.
314 people are studying this business today.
For 30 days this business was interested in 29149 times.
Profitability calculator for this business
The profitability of the production of wooden utensils is approximately 200 percent. The amount of earnings rests on the productive capabilities of the master and the availability of product distribution channels.
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Hello! In this article, we will discuss how to make money by knitting.
- How much can you earn: from 15,000 rubles in the first few months.
- Minimum Requirements: ability to knit and sell own goods.
- Is it worth doing: if you are confident in your abilities.
General information about home business
Handmade goods are becoming more and more popular. There are two reasons for this:
- These items are unique.
- They are made from quality materials.
Uniqueness is the determining factor here. Shops and factories churn out hundreds of identical items for sale. The master cannot afford this, he has to come up with something new, interesting every time and maintain sales with a variety of goods.
People are ready to overpay money if they know that their neighbors, friends or acquaintances will not have such a thing.
Quality materials are also an important factor. Masters who sell their goods value their customers. There are not so many of the latter that they can be stupidly lost. Therefore, the materials used are of high quality, and the work is done with a soul.
But despite its popularity, it is still difficult to implement. Unlike a standard job, where you get paid even for the time you eat lunch or stick to social networks, in a home business, you get paid solely for your work.
This approach leads to responsibility for every decision. For most, this is difficult. Better to work the old fashioned way, but stable.
One simple conclusion can be drawn from all this:
Home business is profitable, interesting and challenging. Turning your hobby into a source of income is a dream for many people, but only a few can achieve it.
Is it possible to make money knitting
“Learn to make money on your hobby and you will not work a single day” is a very interesting idea that is relevant for a home business. If you love knitting, you can make good money doing it.
Knitting is hard manual labor. To reach good income figures, you will have to work hard at the beginning.
On knitting or crocheting really. This is due to the fact that many foreign fashion houses have been introducing knitted items into the modern wardrobe for a long time. They are comfortable, look aesthetically pleasing and will be relevant in any weather.
In order to start developing in knitting, you need to choose your niche. There are three options.
Knitting to order. This is the standard and most popular practice. You talk about what you know how to knit, what you specialize in, and the client places an order. If the client likes the finished result - he pays the money. If you don't like it, you keep the item.
The main difficulty here is the mismatch of tastes. Your vision and taste may differ from the customer's, so sometimes you have to prove that your version is better, and sometimes you just have to redo it and waste time.
Work to order should not be made the only source of income.
Sale of finished products. This is a complete sales business. You choose a product that you will specialize in, knit it and put it up for sale. [sales price] - [all product costs] = [your profit]. Everything is simple and clear here.
You work with what you like and create what you see fit. But the minus is also obvious -. You can buy work or not.
Master classes, circles, lessons. This is a very promising niche. Many are looking for their hobby, and in order to learn something from a professional, you have to pay. If you know how to knit cool, you can be a teacher. Lessons can be conducted both at home or in a rented room, or remotely via Skype.
The cost of one lesson depends on the region. In large cities, the cost of an hour for a master will cost from 700 to 1.5 thousand rubles. In the regions - 500-700.
All three options can be cranked out at home. It is not necessary to rent a room, create your own store and spend extra money.
What is in demand
Now a few words about what knitted goods are in demand. In fact, everything here is banal:
- Home textiles - napkins, tablecloths, etc.
- Clothes for women.
- Children's clothing.
- Interior decorations - toys, key chains, accessories.
I will say a few words about clothes. Despite the fact that knitwear is really popular, we are very far from Western markets. If you want to specialize in selling clothes that you have knitted yourself, you will have to enter the European market.
The easiest way to do this is with the help of a huge trading platform, an analogue of our Avito. The main one here is English speaking. Americans and Europeans greatly appreciate any handmade goods.
How to sell knitted goods
Your task is not to tie a huge number of things, but to sell them. There are three big sales channels:
- Real stores.
- Social media.
- Bulletin boards and similar sites.
Real stores
Start knitting at home, sell a few products, then open your own small shop - a classic home business development scheme. But beginners often get burned out on this. Without comparing expenses with their income, they rent large premises, expensive equipment, and then it turns out that the business is operating at a loss.
Rent a room only when you are really sure that you will make a profit. Income should cover all expenses, and at the same time contribute to the development of the business. A good option would be a small room away from the city center.
Social network
- Vkontakte account with 50 - 100 friends (more is possible, less is not).
- Group.
- Product.
The first thing you need to do is post on your wall what you plan to do. It's simple. It is enough to write a post in the vein “I decided to start a home business. What brought me. What do I want to do. What am I selling? The post should be engaging, multi-part, and detail your knitting business.
Then you create a group and duplicate your own post into it. This is done in order to get recognized. Then upload photos of products in the "Products" field, set prices and start filling the group with content. Most often, these will be your posts in the format “For Sale… Price… Size… Materials”.
To initially gather a certain number of people in a group, ask friends to join and repost.
After that, engage in maintaining activity in the group, communicate, talk and sell.
Notice boards
This is the easiest and most banal sales option. Instead of bothering with a real store and social networks, just use the services of free ads.
The most popular bulletin board is Avito. For handmade goods, it is still worth using the Crafts Fair.
You simply advertise selling your own handmade goods and wait for customers to call. Nothing complicated. The more customers you have, the easier it will be to sell in the future.
Success stories
Here I will give some real stories about how people started making money on knitting. There are very few such stories in Russia, so I will cite foreign ones.
Heidi May - This is the most famous private needlewoman. Lives in America, does business through his store and on the Internet. She specializes in children's knitted hats. Children's hats with ears brought her great popularity. Sold goods for 300,000 dollars in 4 years of work.
Dudush - Turkish needlewoman. She creates cool knitted laptop cases. A little more than 160 orders come out a year, which gives about $ 5,000 in profit per month.
Yoko Gibran is an American needlewoman who makes knitted scarves and hats. Sells goods via the Internet and in a shop in his hometown. For 3 years of work, earnings amounted to about 140 thousand dollars.
Conclusion
Knitting may well become a profitable home business. Numerous success stories are another confirmation of this. If you are willing to work hard, take risks and constantly improve in all areas, then you have a chance to break through in this area.
Doing what you love at home, but still don’t know if you can make money on knitting? Or do you have a store on Esti, but sales are not going anywhere? I think now is the time to get inspired by the ideas that other sellers have already implemented.
Explanation to the article
In this article, I have collected 100 ideas for knitting goods. All of them are sold on Etsy and find their buyer (this is if you are interested in where you can sell handmade knitted items via the Internet).
There are obvious items on the list, for example, clothes. But there are also a lot of completely unexpected ones. At least I myself was often surprised when I found this or that product on Etsy.
For each type of product, I signed the level of competition and the average cost of the product, which the site helped me determine. The competition, in this case, is the number of listings offered by an Etsy search for a given search phrase.
I want to note that many products can be described in different phrases. And therefore the number of "competitors" will also change and differ from my figures.
The average cost of goods is influenced by a large number of schemes / patterns that cost 3-5 dollars, and finished goods can be valued at several tens or even hundreds of dollars.
What is the difference between crochet and knit
There are two types of queries in the product selection: crochet and knit. The first option is crochet. The second is knitting. On Etsy, both of these products sell well.
The selection most often shows the most popular knitting option for these products (based on the frequency of queries of the search phrase in Google).
How much can you earn selling knitted goods
Let's take a look at a few successful Etsy stores and try to figure out how much they earn from their knitwear.
VendulkaM is a store from the Czech Republic that sells patterns/patterns for knitwear. Approximately 200 sales per month with an average price of goods of about 5.5 dollars. It's $1,100 a month.
BUBUCrochet is a store from Bulgaria. About 100 sales per month at an average price of about $20. In total, the owner of the store earns about $ 2,000 a month on knitting.
ReddApple is a store from Turkey. About 20-25 sales per month with an average price of goods of about $ 30 bring the store owner about $ 650-700 per month.
Plexida is a store from Greece. About 20 sales per month. There are quite expensive goods, for example, at $120, but there are also at $40. If we imagine that the average price for a knitted item is about $60-70, then a profit of $1,200 is obtained per month.
Already on the examples of these 4 stores, it can be seen that with the help of Etsy, you can earn large sums of money by knitting at home (crocheting and knitting), $ 500 per month or more. For Russia, for example, it is about 30,000 rubles. And for Ukraine - 13,000 hryvnia. And this is more than the average salary in most non-capital regions.
The main thing is to choose the direction of goods. Let's see what they sell and what they earn on Etsy.
Don't have an Etsy shop yet?
Get started with this site by reading the Etsy Seller Handbook. Enter your email address - and in 30 seconds you will receive an introductory fragment of the book in your mail.
Cloth
1. Hats
Probably the most popular yarn item on Etsy.
Hats are sold in a variety of options: women's, men's, children's, for babies, festive, funny, with cartoon characters and movies.
Competition - 150,000 products. The average cost is $27.
2. Headbands
A small branch from the topic of hats. The competition for knitted headbands is much lower than for hats.
Competition - 25,000 products. The average cost is $17.
3. Gloves / mittens / mittens
Do not think that mittens are worn only in cold countries, like Russia, Ukraine, etc.
Fingerless mittens/gloves are also very popular on Etsy.
Competition - 23,000 products. The average price is about $27.
4. Scarf
Scarves, like hats, are extremely popular on Etsy. In addition, scarves can be not only warm, but also decorative.
Competition - 100,000 products. The average cost is $40.
5. Snood
Scarf-pipe or scarf-collar - snood does not lose popularity in any way.
Competition - 6,000 products. The average cost is $37.
6. Shawl
This knitted scarf can warm not only on winter evenings, but also in unpredictable summer weather.
Competition - 30,000 products. The average cost is $77.
7. Socks
Despite the fact that socks are both clothes and shoes, everyone wears this accessory - both big and small, both women and men.
Competition - 30,000 products. The average cost is $30.
8. Golfs
But knee-highs, compared to socks, are predominantly a female attribute of the wardrobe. Although in the modern world one cannot be so sure and exclude men from among the owners of this piece of clothing.
Competition - 2,000 products. The average cost is $45.
9. Slippers
Slippers can be the perfect gift for any occasion, don't you agree?
Competition - 10,000 products. The average cost is $28.
10. Dresses
Competition - 45,000 products. The average cost is $125.
11. Wedding dresses
Competition - 2,500 products. The average cost is $270.
12. Pants
Did you know that leggings, leggings and pants can be not only knitted, but also knitted?
Competition - 15,500 products. The average cost is $37.
13. Swimwear/bikinis
Despite the fact that knitted swimsuits have proven themselves for a very long time, it is still not often possible to meet girls in this “outfit” on the beach.
Competition - 15,000 products. The average cost of a set is 50-60 dollars.
14. Sweatshirts
Competition - 22,000 products. The average cost is $60.
15. Skirts
Competition - 13,000 products. The average cost is $65.
16. Vests
Competition - 13,000 products. The average cost is $50.
17. Cardigan
A warm, large and cozy cardigan differs from a poncho in its design, although their purpose is approximately the same.
Competition - 40,000 products. The average cost is $125.
18. Poncho
Competition - 11,000 products. The average cost is $80.
19. Shorts
Knitted shorts can be both warm - for autumn or winter. So openwork - for the summer, connected, for example, with a crochet.
Competition - 18,000 products. The average cost is $37.
20. T-shirts
Competition - 8,000 products. The average cost is $37.
21. Crop Tops
Competition - 5,000 products. The average cost is $32.
22. Underwear
No, no, not a swimsuit, namely underwear.
Competition - 4,000 products. The average cost is $30.
23. Tunic
Option for the beach or for hot summer walks.
Competition - 9,000 products. The average cost is $75.
24. Booties
Competition - 14,000 products. The average cost is $18.
25. Panties for diapers
I thought for a long time what to call this type of goods. Whether a cover, or clothes for diapers. In the end, I settled on this option.
Competition - 3,000 products. The average cost is $23.
26. Bale/yarmulke
Traditional Jewish male headdress.
Competition - 300 products. The average cost is $22.
27. Collar
Competition - 10,000 products. The average cost is $22.
28. Tops for shoes / boots
Roughly speaking, a cuff that is worn on the legs.
Competition - 4,500 products. The average cost is $18.
Accessories
29. Bags
Large and small, over the shoulder and purses.
Competition - 19,000 products. The average cost is $50.
30. Backpacks
Competition - 1,300 products. The average cost is $45.
31. Yoga Mat Bag
Given that yoga accessories are now more popular than ever, a mat cover seems to be in high demand.
Competition — 160 products. The average cost is $30.
32. Purse
Competition - 7,500 products. The average cost is $15.
33. Jewelry (earrings, bracelets, necklaces)
Competition - 110,000 products. The average cost is $35.
34. Tie
Yes, yes, who would have thought that even ties are knitted!
Competition - 9,000 products. The average cost is $20.
35. Bow tie
Competition - 2,500 products. The average cost is $13.
36. Belts
Competition - 3,000 products. The average cost is $20.
37.
Competition — 2,200 products. The average cost is $16.
Things for the home
38. Blankets
Competition - 30,000 products. The average cost is $96.
39. Blankets for child car seats/armchairs
40. Carpets / rugs
Competition - 3,700 products. The average cost is $100.
41. Mug holders
Competition — 2,200 products. The average cost is $11.
42. Clothes for a teapot / teapot
Competition - 3,500 products. The average cost is $22.
43. Coasters/Potholders
Competition - 800 products. The average cost is $13.
44. Napkins / coasters for plates
Competition — 350 products. The average cost is $22.
45. Cosmetic bags
Competition - 3,000 products. The average cost is $25.
46. Chair leg covers
Competition — 60 products. The average cost is $13.
47. Ottomans
Competition - 800 products. The average cost is $95.
48. Pillowcases
Competition - 800 products. The average cost is $45.
49. Kitchen towels
Competition - 5,000 products. The average cost is $11.
50. Holder for table napkins
Competition - 200 products. The average cost is $13.
51. Afghan blankets
Competition - 9,500 products. The average cost is $90.
52. Curtains
Competition - 2,500 products. The average cost is $60.
53. Cape on the toilet
Competition - 200 products. The average cost is $16.
Decor
54. Paintings
Competition - 3,300 products. The average cost is $55.
55. Wall decor
Competition - 5,500 products. The average cost is $40.
56.
Competition - 6,000 products. The average cost is $16.
57. Garlands
Competition - 3,200 products. The average cost is $20.
58. Lamps
Competition - 800 products. The average cost is $40.
59. Mandalas
Competition - 3,000 products. The average cost is $35.
60. Portraits
Competition - 500 products. The average cost is $100.
61. Dreamcatchers
Competition - 3,000 products. The average cost is $40.
Miscellaneous
62. Hairpins
Competition — 6,300 products. The average cost is $10.
63. Soft toys
Competition - 96,000 products. The average cost is $22.
64. Rattles
Competition - 3,500 products. The average cost is $18.
65. Beard
Competition - 400 products. The average cost is $24.
66. Dolls
Competition - 31,000 products. The average cost is $28.
67. Clothes for dogs
Competition - 2,000 products. The average cost is $22.
68.
Competition — 360 products. The average cost is $20.
69.
Competition - 900 products. The average cost is $43.
70. Bookmarks
Competition - 2,600 products. The average cost is $7.
71. Mermaid tail
Competition - 700 products. The average cost is $43.
72.
Competition — 120 products. The average cost is $9.
73. Flowers
Competition - 96,000 products. The average cost is $25.
74. Bouquets
Competition - 1,500 products. The average cost is $35.
75. Letters
Competition - 600 products. The average cost is $12.
76. Names
Competition - 1,800 products. The average cost is $28.
You have decided to turn your favorite hobby into income and open a knitting business. A business plan will help you understand the intricacies of launching a project: in which direction to take the first steps at the start, how to start making money, what needs to be done to keep the business growing. And the key to success will be: a competent assessment of demand, high quality of work, strong self-confidence and perseverance in achieving the goal.
How to Start Your Own Knitting Business
Individuality, naturalness, handmade (English hand made - made by hand) are in trend today. Unique author's items are highly valued and are in constant demand. Given this trend, needlewomen who knit well themselves, as well as beginners who are just starting to learn, but who know how to profitably realize the results of the work of hired workers, can open a profitable business.
The prospect of opening your own knitting business is for someone who has organizational skills, understands where to start, and how to do it.
To put a serious business on its feet, at the initial stage, you will have to devote all your time to it. Develop models, knit, look for customers and new distribution channels, select high-quality yarn at the best price, promote, keep records.
The market does not stand still, store shelves are bursting with a huge amount of knitwear. And this means that your products will have to compete with them.
A unique thing, lovingly knitted by a craftswoman, for many it is preferable to a fabricated factory product.
Market and resource analysis
Knitwear market research is a key step in preparing a business plan. Already at the first stage of planning, you should know: who, where, why and in what volumes will purchase your products, what the assortment should be, how strong (and important) the competition is.
At the initial stage, it is enough to evaluate:
It is not always possible to accurately calculate the number of customers, the volume of sales in your niche, or the turnover of money in the market. But at the beginning of the journey, when it is necessary to determine the viability of an idea, it is important to understand the lower limit of income per month. If the calculations allow you to hope for a profit that suits you, you can work on the project further.
Study the prices for knitted products, including industrial production, as well as imported analogues both in stores and on the Internet. Don't trust your memory: take pictures of products and prices, write it down, file all the data. This will come in handy when calculating the selling price of your products.
Visit the personal pages of competitors or online stores where they sell handmade things - this will give you great food for thought
Market assessment is an important stage for launching a project. But no less important for starting a knitting business is the study of internal resources (subjective factors that depend primarily on you):
It is at the stage of evaluating the market for knitted products and internal resources that it is necessary to calculate the approximate profit, the period for the business project to reach a certain monthly profitability, and its payback period.
Without a well-thought-out business plan to conquer the knitwear market, success is not worth it
Define your range
What to specialize in? What products will be the main, and what direction - related? These questions need to be answered in the second stage of planning. After analytical preparation, it is enough to simply select an assortment to start a knitting project.
A set of a knitted hat, scarf and mittens never goes out of style.
Quite a new range for the market:
Clothing for beloved pets can become an addition to the range or the main business.
The wider the range, the greater the shaft of products sold and, as a result, the profit. But the higher the financial investments and risks, the greater the time costs and physical activity.
Choose knitting methods
“Knitting on a typewriter or hand knitting?” - This question haunts most craftswomen. Any product has a demand and its customers. Each method has advantages.
100% handmade
Advantages of hand knitting
If before starting a business you were only knitting or crocheting, it is recommended to start with hand knitting. In this case, you will be able to:
Consider three options out of a dozen possible.
Knitting "on hand". In a few hours, a massive blanket is knitted from bulky yarn (Merino wool or thick acrylic threads).
For a fabric measuring 70 x 100 cm, knitted with a plain front stitch, you will need about 1.5 kg of yarn. The cost of the material will be offset by the price of the finished product.
A hand-knitted blanket brings special tenderness and warmth.
Knitting with interspersed beads. A simple technique with which amazing things are obtained. An inexhaustible source for creating unique clothes and accessories. When knitting beads into a fabric, things begin to play with new colors and halftones, get a unique charm.
Photo gallery: work with beads
Cozy knitted toys. They are in great demand, require a minimum of material, and what a stream of warm and tender emotions these babies carry. And finding a place to implement them is not difficult.
Knitted toys will not leave anyone indifferent
Advantages of machine knitting
Machine knitting has a number of advantages:
Knitting on a typewriter significantly reduces the time for the manufacture of one product
If you plan to increase volumes and expand the range, a knitting machine will be necessary. Therefore, at the stage of development of a business project, it is recommended to plan the purchase of one (two) knitting machines and start combining both methods of knitting.
Provide a set of tools, recruit staff
At the second stage of business planning, it is necessary to include in the costs a complete list of all the necessary tools and equipment, take into account personnel costs.
Basic kit to start knitting:
If you decide to use machine knitting, the choice of a working tool should be taken seriously.
Machines are: single and double, punched card (mechanical) and electronic. All of them are divided into classes, the lower the class, the thicker the knitting threads (such machines are used to make outerwear and winter accessories).
On machines with class level No. 5, you can knit any product, so they are best suited for mass production. The range of prices is from 25 to 120 thousand rubles. The more professional the equipment, the more functions on the machine, the higher the price.
In the process of work, you yourself will determine what materials are needed, everything is individual.
The knitter's toolbox is not limited to knitting needles and crochet hooks.
Work on your own or hire knitters?
The number of employees when starting a business depends on financial capabilities. In order to start faster and start receiving a stable income, it is advisable to hire one to three people.
These can be women on maternity leave, pensioners, people with disabilities. Such work is estimated at 50-150 dollars per month, payment depends on the volume and complexity of the work. Knitters must be responsible, patient, diligent, fast knitting, have good taste and modeling abilities.
A separate room for workers, as a rule, is not required. Knitters can work at home, and hand over finished products by the specified date.
It is better to choose craftswomen on your own, because the success of your business will depend on their technical and creative capabilities.
Knitting is not a job, but a calling.
Organize your workplace
The main criterion for a knitter's workplace is comfort: everything is at hand, nothing distracts.
Whether you plan to rent a space or plan to work from home, the place to work should be bright, dry, and well ventilated. After all, the more convenient the work is organized, the faster the knitting process goes, the volumes grow.
The workplace must be professionally equipped.
For this you need:
The workplace for machine knitting should be comfortable and well lit
Planning to work on a machine? Immediately pick up a table with a built-in knitting machine (“cabinet”, as the manufacturer calls it). If the machine is not built-in, the table must be selected based on its dimensions (usually 0.5 m is enough). The main thing is that the table is heavy and stable, otherwise it will be difficult to knit.
Finding clients and advertising
Until the time when you have stable distribution channels for your products, it is recommended to work on order and through online sales.
The first buyers are easier to find among friends, colleagues, neighbors. Feel free to ask clients to advertise your work (if they like it, of course). Word of mouth will help increase sales of individual items. If you and your child have interesting knitted items, show them in places where there may be potential customers: playgrounds, holidays, art exhibitions, etc.
Putting together a portfolio of our work. Such a catalog is useful for showing customers in the workshop and for advertising on the Internet. Perhaps you decide to make small booklets with your work.
Sales and promotion on the Internet is a separate conversation, here you can sell almost everything:
Selling (especially online) needs to be learned. Find out how to create a website, promote a blog, write advertising text correctly, take beautiful photos. Information, training videos and webinars on these topics can always be found on the World Wide Web.
Your own page with samples of work will dramatically increase sales of knitwear
Make stylish business cards indicating what you do (author's items, non-standard accessories, repairs, etc.). The costs for them are minimal, you can order from 24 pieces in a printing house or make them yourself. Leave them in kindergartens, at the cash desks of stores, so that everyone can make individual orders from you.
During the development of a business project, in order to ensure a stable income, you need to find places where you can donate finished products on an ongoing basis. These can be women's and men's clothing stores, children's departments, departments of souvenirs, home textiles, and hats. Practically in all cities there are art workshops where author's items (clothes, souvenirs, textiles) are sold.
The choice of distribution channel should depend on the assortment. Knitted toys, for example, will be in demand in flower stalls, as well as in specialized gift delivery stores.
When determining the selling price, it is important to take into account that stores take goods only for sale, and the store's margin is on average 30% or more.
How to apply for IP
To protect yourself from the legal and financial side, it is better to open an IP. Entrepreneurial activity in the Russian Federation is registered by the tax office.
The fastest way to register an individual as an individual entrepreneur is through a personal account on the State Services website. This is the best option if you already have a personal account on the site.
Service delivery time: 3 working days. Cost: 800 rubles.
How to get the service:
- Fill out an electronic application for state registration of an individual as an individual entrepreneur.
- Pay the state duty.
- Send the generated application to the tax authority and wait for the results of its consideration (you will receive an invitation to visit the registration authority in the "Personal Account").
- Take the documents.
Public Services Portal - the best assistant in registering any business
The second option for registering an IP is to submit documents in person. Since 2017, the registration of individual entrepreneurs from the tax authorities has been transferred to multifunctional centers. If there is no MFC in the city, the application is submitted to the tax office (mandatory at the place of residence).
Before visiting the center (or IFTS), it is necessary to prepare documents and decide on the following points:
Define the taxation system. The best option here is a simplified taxation system (USN 6%), when an individual entrepreneur pays six percent of all gross profit.
Collect a complete package of documents. Passport of a citizen of the Russian Federation (with copies of all pages); a copy of the certificate with the TIN number of the individual (if any); receipt of payment of state duty for registration of IP; application for registration of a citizen as an individual entrepreneur in the form P21001; application for the application of the simplified tax system in the form No. 26.2–1.
For knitting clothes, the main code will be OKVED 14.13.1 (Production of knitted or knitted outerwear). It is also necessary to select several additional IP activity codes. For example, OKVED 14.14.1 (Production of knitted and knitted underwear); OKVED code 14.19.5 (Sewing and knitting of other clothes and clothing accessories, hats by individual order of the population), etc. A separate code is needed for the sale of knitted products. OKVED 47.51 (Retail sale of textiles in specialized stores) is suitable here.
Do not get carried away by the number of OKVED, pick up 10-15 codes. After opening an IP, you can always supplement the list with new activities or abandon unnecessary codes. To do this, it is enough to write an application to the tax office.
When paying the state duty, be attentive to the details and purpose of payment. It is impossible to refund money for an incorrectly paid fee.
A receipt with details must be taken from the website of the Federal Tax Service of the Russian Federation. When applying through the MFC, in the purpose of payment, you must select the wording "State registration of the FL as an individual entrepreneur."
If you plan to go to the tax office to submit documents, then the wording should be “State duty for registering a sole trader as an individual entrepreneur.”
If you live in another city, you can register by sending a package of documents by registered mail with a list of contents. But it is better to personally visit the inspection, employees may have questions and clarifications on the package of documents.
Table: what factors to consider when drawing up a business plan
Should I start a knitting business?
If you still doubt whether it is worth starting, weigh all the nuances. Take this matter seriously.
Take a sheet or make a tablet on the computer, thoroughly calculate all the expenses (the table above will help you), supplement it, specify the details. The expenditure part should be as accurate as possible.
With a profitable part it is easier. Consider, based on real possibilities: how much time it takes for one thing, what and how you will knit, how many workers you will attract. You are unlikely to be able to get 100% of the planned income from the first month. Therefore, it is not necessary to thoroughly describe this item.
You can start a business with a small starting capital, look at the result and then decide on the amount of further investments. You can immediately take a loan for development, but this is a big risk, keep this in mind.
At first, invest 50-80% of the profit in business development. There will be a temptation to do otherwise, but make it a rule that this is working money.
Know that the same people live and work in business as you do. It’s just that at a certain time they were not afraid to take risks, took into account all the nuances and stepped forward. Treat your business responsibly, analyze the market and opportunities, draw up a detailed action plan, and think over development paths. Know that opening a business is quite simple, keeping it afloat is more difficult. If you put in your best effort, you will definitely reach your goal.
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All things that are considered knitted will always remain in the tender, they will be fashionable in any weather, and regardless of the knitting methods, whether it be manual or machine labor, the choice of patterns with threads. Turn knitting into a business allows sewing booties, knitted hats, any blouses ─ these popular things do not bypass young mothers, and without such accessories there is not a single wardrobe of any fashionista.
Knitting as a business you can continue with a large list of those things that are popular in everyday life with many citizens. And despite the fact that a large number of women can do knitting at home, not every one of them wants to try to implement their business plan. What's stopping them. Basically, many halves of the female population suffer from lack of time. On their weak shoulders, so falls most of the problems associated, for example, with the upbringing of children and the main job. But you can combine business with pleasure, as most needlewomen prefer to do. And any of them can turn knitting into a business if she wants to.
This is the most profitable option start a knitting business. If you deal with this type manually, then such products will cost much more. The cost of goods depends on the quality. Don't raise the price too much though. Make a cheat by 100%, where if you spent, for example. For all material 1000 rubles, then add the same amount to the total cost. And we will help each needlewoman create her own business plan, which will not take her much time to create her masterpieces.
How to turn knitting into a business? How to start and succeed in this business
Starting the path of a home business, then there is an opportunity to open your business on a larger scale, for example, to create your own clothing production. But for such purposes, a novice business lady knitting baby clothes and the necessary wardrobe to order, you will need to specifically change your outlook on life, cancel any unnecessary habits and radically change your attitude to the entire knitting process. The business plan for this type of income advises to devote as much time as possible, so that in the future you can freely start a knitting business. Based on this, it can be assumed that aspiring entrepreneurs in needlework should devote all their free time to hand and machine knitting, look for places where you can profitably purchase all the source material. Also, knitting as a business involves finding customers and the necessary distribution channels for your product. It’s good that if you have already developed your own client base.
The business plan advises renting a room that will be fully equipped, it will still need to allocate some space for storing raw materials and other attributes of a sewing workshop.
Today, Russian stores are full of various knitted items, and start a knitting business at home can mean one thing, creating another competitor for them. And, despite all this, most people turn to needlewomen for help, asking them to knit at home or perform for them knitting baby clothes. It's all about the format of such clothes. When trying on in stores, she may be reluctant to lie on the body, but knitting to order allows you to accurately make such a cut of clothes that will sit on the body just right.
Thus, the tender includes the following types of manufactured models.
- Scarf and hat.
- Children's clothes (blouses, booties and much more).
- Cardigans.
- Coat.
- Toys.
- Blankets, blankets, pillows.
- Mittens with socks and other things.
From the whole process, chic things can turn out, such as: blouses, skirts, summer sundresses and light tops and many other similar things.
Business plan: hand and machine knitting
In order to reach the majority of the audience with the maximum opportunity, needlewomen use both methods and each of them is good in its own way. Start a knitting business requires certain conditions, for example, one of them involves creating a business plan, because this document will be a good helper in this difficult task. He will be able to deal with the most important points, for example, knitting at home, how and how much you can earn on it. And it will help to calculate how likely it is to get a good final profit.
Knitting as a business - is it profitable?
Turn knitting into a business, which, moreover, would bring a good income is not an easy task. Take, for example, the purchase of raw materials. The numbers may not make you happy. Knitting to order is performed according to certain criteria, where, say, if you purchase yarn, then you need to do it wisely. So, having bought too much, you may not need it for a month or a year. Therefore, a business plan will be a good helper in this matter. Where, if you received an order, first calculate a certain percentage for the entire work, how much time you spend on the entire product, and then add the amount received to the cost of the yarn. In general, making a summary, first take the order, and then calculate the cost of raw materials and take how much you need.When working with things with which you plan to open a knitting business, as well as using machine knitting, then handing over your goods in the store, you can lose them in price, since bulk purchases always come at a cost lower than in retail. And from here you can calculate the entire profitability of your enterprise, where you will receive income from one thing up to 600 rubles, or even more, it all depends on the complexity of the product.
Finding and attracting clients
So, if you are convinced of your abilities, where knitting at home has become your life's work and are ready start a knitting business, then it's time to be active in promotional activities. After all, the more customers you attract to your side, the better it will be for you. The business plan suggests several ways for such purposes. And it is better to combine them so that a 100% result is visible.
- Group in social networks. This technique is one of the most popular these days. Since in the group you can do whatever you want, for example, post a bunch of photos of your products, give a knitting master class at home for beginners and experienced needlewomen, share your thoughts and new products. In general, here you can achieve the desired result in attracting a large part of customers.
- Own site. This option is the most banal in our days. If knitting at home is already in full swing and you are known to many, then attract the attention of more visitors, where they can share their opinion about your abilities on the blog page. To create a website, it is better to contact a professional and know that this approach will not do without a minimum investment.
- Video blog on YouTube. You can open your own knitting channel at home on this popular video site. Here you can create your own video blog that will talk about your knitting experience at home, and you can also offer your fans a master class, knitting baby clothes if it is in your area of expertise. Having your own video blog can bring you good publicity, and you can also earn a small amount of income from it for viewing it.
- Ads. Now every home has the Internet. Although it can bring a good result, you should not forget about the proven methods of an advertising company. For example, a bulletin board, a ticker on TV, flyers on poles and driveways. The availability of such information will never be superfluous.
- Advertising company among existing clients, acquaintances, etc. This point is also important. If you tell me about your abilities knitting baby clothes and other activities to acquaintances, friends, colleagues, relatives and existing clients about this, then such a message can quickly fly around the entire district. And those things that your consumers will wear can attract the attention of an even larger number of full-fledged audiences, and then you can work purely on orders ahead.
Learning to knit at home
Another attractive way start a knitting business at home, it is to organize their own courses in both hand and machine knitting. Also, this method can bring a good income. After all, there are many willing “applicants” among the female population who not only want to learn how to embroider different things, but also want to create their own masterpieces, where knitting of children's things may also be needed for many young mothers. In general, courses can attract a huge audience of those who want to learn how to embroider on their own. Here it will be enough to use your own apartment and you will not have to pay extra money for renting a room for courses.
And thanks to such courses, you will be able to grow in skill yourself, making your skills and abilities better. And on average, a business plan involves taking about 500 rubles for training, depending on the influx of people who want to study. So. profit is easy to calculate. If 10 people come to you a month, then the profit will be 5,000 rubles, minus the waste on yarn and knitting needles, this is only with minimal calculations.
You can also divide the courses into hand knitting and machine knitting, where the former will cost more. If you pull, you can organize day and evening courses. In general, it's up to you and your desire to work in this direction.
Desktop tools and equipment
And finally, let's talk about how you should work comfortably in order to What equipment is required to complete orders. Please note that if you do not want any complications, then create your desktop in the most professional way. After all, you will certainly receive your regular customers at home, so the workplace should be created quite professionally. So, for a comfortable desktop, you will need the following equipment.
- A visual storage system, otherwise a simple showcase.
- Comfortable furniture, better soft chair and comfortable table.
- Knitting machine.
- Fitting room, where the visitor could try on the finished product.
Knitting tools at home
Here you will need the following types:
- Knitting needles of different diameters and assortment.
- Hooks of various sizes.
- A set of different needles.
- Buttons.
- Decorative elements, buckles, applications.
Well, we have shared our opinion with you to make it easier for you. turn knitting into a business. If you love this business, then improve in it, learn to communicate with your customers. And most importantly, believe in your abilities, create the right path to the pinnacle of success, then you will succeed in this business, and at the same time you will have a good income. Good luck to you!
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