How to open a vegetable stall (kiosk) from scratch. Selling vegetables as a business: opening our own store What equipment is needed for a vegetable tent

With the right organization, a business based on the sale of vegetables and fruits will be stable. The demand for food is always constant, because people must replenish their vitality through food. Even in times of crisis, everyone finds money for food and strives not to save on vitamins, since it is these factors that determine human health and the availability of energy, which is so necessary to ensure a normal level of life. The advantage of this type of business is that opening a small store is not difficult, expressed in obtaining permits, in obtaining expensive leases and in large-scale financial investments.

Vegetable and fruit business

When planning business activities in the vegetable and fruit direction, it is recommended to familiarize yourself with its nuances, which may affect the performance of the outlet. When you open it, you need to strive to earn a positive reputation in the eyes of potential customers. To attract them, you should first think over and correctly form the assortment range. You will not be able to earn much by offering several positions of domestic products. Its assortment needs to be expanded with greens, mushrooms, dried fruits and exotic imported fruits.

The effectiveness of entrepreneurship directly depends on the location of the outlet and on the design of the window. It is best to locate a store or stall close to residential areas, in areas with high traffic, but at a distance from competitors.

Seasonal demand and the formation of an assortment range

The business of selling vegetables and fruits is seasonal.

During the holidays, people buy imported fruits such as bananas, tangerines, oranges and kiwis. In winter, apples and the entire pre-holiday assortment are popular. In summer, seasonal fruits and berries should be laid out on the window, not forgetting to decorate them appetizingly using trays and plastic molds. Strawberries, grapes, currants, raspberries, watermelons and melons will be popular. Vegetables such as potatoes, carrots, beets, onions and garlic are in demand at any time of the year, so the entrepreneur needs to make sure that they are constantly present in the assortment range.

Business planning

In the spring, the cost of goods always increases by 60 percent. At this time, consumers prefer to buy fruits, juices, dried fruits, herbs and the first vegetables needed to provide the body with vitamins. In the autumn, you can count on bulk purchases of customers for storage in the cellar, so you should include such an option as wholesale in your trading style.

What knowledge is needed

The entrepreneur must have information about the harvest time of each vegetable and fruit in order to purchase them at a low cost.

When dealing with the question of how to open a vegetable store from scratch, you should study the characteristics of the products, their varieties and storage rules. Such knowledge will allow giving recommendations to buyers who doubt their choice. Additional information to consumers will help increase the rating of the outlet, since it is always a pleasure to communicate with a sociable and competent person who is ready to help with advice.

Suppliers

When compiling a business plan for a vegetable store, you should include a section on finding a supplier. You should not plan cooperation with farms, as they offer a limited range of products, the price of which, most likely, will not be loyal, due to the purchase of an insufficient, in their opinion, batch of goods. Products are recommended to be purchased at wholesale bases, because there you can buy a wide range at a bargain price, since wholesale prices begin to operate after the purchase of several tens of kilograms.

Trade in vegetables and fruits is today a fairly common type of business. Nevertheless, this does not prevent new participants from entering this market niche. Opening your own vegetable kiosk can be a profitable and promising business, the main thing is to organize it correctly and take into account all the subtleties and nuances.

Registration and organization of business

First of all, to maintain a vegetable kiosk, you will need to register business activities in the manner prescribed by law. When registering such a business, it is more convenient to choose the form of ownership in the form of an individual entrepreneur, although the organization of an LLC is not excluded.

To do this, you must submit the appropriate application form to the local tax authority. In parallel with registration with the Federal Tax Service, a notification about the selected taxation system is filled out. If a single tax is provided for in the region where a business is opened, then it is best to stop at UTII.

Required Documentation

To run a fruit and vegetable stall business, you must have the following documentation:

• certificates of state registration and registration with the Federal Tax Service of an individual entrepreneur or legal entity;
• permission from Rospotrebnadzor to carry out trading activities;
• conclusions of the SES on the compliance of the premises and conditions of trade with sanitary standards;
• conclusions of the fire authority on the compliance of the premises with legal safety standards.

Location and premises

The choice of location for a vegetable kiosk depends on the amount of potential customers flow. The best location options are:

1. Territories near public transport stops and slopes to metro stations.
2. Territories near residential buildings in sleeping areas.

A stall can also be placed on the territories of markets and large trade pavilions, as well as near them, but it is important to take into account the level of saturation of competition.

To conduct fruit and vegetable trade, you can buy or rent a ready-made pavilion, or build your own structure.

The amount of required start-up capital and, accordingly, the amount of future expenses will depend on the chosen method of acquisition. The area of ​​the kiosk depends on the assortment and sales volumes, as a rule, for a medium-sized business it varies between 20-50 sq. m.

In the process of organization, it is also important to think over the method of selling products, on which the equipment and repair of the premises will depend:

• if the buyer applies for the goods directly to the seller, for which it will be necessary to equip a service window in the kiosk;
• if the buyer independently chooses the necessary product, after which he weighs it at the checkout. This option resembles the principle of a minimarket and it will require special racks, a separate entrance, as well as the presence of any means of protection.

Range and suppliers

Even at the stage of opening a kiosk, it is important to consider the delivery option and the range of products sold.

In the pavilion you can sell:

1. Products grown in-house.
2. Products purchased in bulk from third party vendors.

When choosing third-party suppliers of vegetables and fruits, it is important to focus on such companies and individuals who offer only quality goods.

In doing so, the following precautions should be taken into account:

• the entrepreneur must be confident in the reputation of the farmer, as well as aware of the place and conditions for growing products;
• before accepting the product for sale, it should be tasted;
• it is important to check the availability of product conformity certificates.

When developing the range and quantity of purchased goods, special attention must be paid to its expiration date.

It is known that any food, including vegetables and fruits, can quickly deteriorate and lose their appearance. The main food set of such pavilions consists of generally necessary vegetables (potatoes, carrots, onions, cabbage, garlic, etc.) and fruits (apples, bananas, oranges, etc.).

To attract more customers and increase income, it is recommended to expand the assortment with exotic goods that should be placed higher, as well as through the sale of dried fruits, nuts, herbs, mushrooms and juices.

Staff

The number and positions of personnel required for the organization and maintenance of a vegetable kiosk depend on the planned sales volumes. As a rule, the entrepreneur will need to hire one or two sellers and a loader.
There are no special requirements for employees of such outlets, except for their personal qualities. For customer service, it is important that salespeople are polite and communicative.

Advertising

The most effective way to promote in the case of a vegetable stall is customers satisfied with the quality of products and services.

They will be ready to come back for shopping again and again, and will also recommend the kiosk to their family and friends.

In addition, the following advertising methods should be adopted:

1. Placement of a colorful sign.
2. Decoration of the pavilion itself in bright colors with thematic drawings (vegetables and fruits).
3. Placement within a small area of ​​several posters or signs, as well as guidance signs.

The financial component of the business

The financial component of the business of maintaining a vegetable kiosk will depend on the method of its acquisition, the range of products sold, as well as the conditions for its purchase.

The correct location of the outlet will have a great influence on the final performance indicators.

Cost of opening and maintaining

The cost of opening a small kiosk (20 sq. m.) for the sale of vegetables and fruits, provided that the buyers of butu are served directly by the seller, will be about 300 thousand rubles. This amount will include the purchase and repair of the stall, the purchase of the first batch of products, the purchase of equipment, registration and advertising costs.

In the future, the entrepreneur will be required to keep track of current expenses. For a small scale business, they vary between 50-100 thousand rubles and depend on the range of goods and the number of staff.

Size of future income

According to statistics, the average profitability of the vegetable business is 18-20%. At the same time, the margins for each type of product of such outlets have a huge size range from 40% to 200% and depend on the seasonality of the product, its country of origin and shelf life.

On average, a small vegetable stall located near residential areas can bring in revenues of up to 150 thousand rubles per month.

Payback period

As a result, even with the maximum amount of current expenses (100 thousand rubles per month), the monthly net profit received from the vegetable kiosk will be 50 thousand rubles. It should be taken into account that the first month of the business will be spent on registration, organization and promotion.

Starting investments will be able to pay off in 6-7 months from the date of opening.

In any case, every entrepreneur who decides to open a fruit and vegetable outlet must first conduct a thorough analysis of the sales market and competition, as well as calculate all possible options for the final financial indicators.

The sale of fruits and vegetables is a business that is characterized by constant demand for goods and high profitability. Even in a crisis, people find money for food, trying not to save on vitamins. In addition, opening such a business is much easier than opening a whole one.

When opening even a small point for the sale of vegetables and fruits, you will need documentation:

• the conclusion of the state service of sanitary and epidemiological supervision (up to 5,000 rubles) on the premises;
• store maintenance contract.

Assortment and seasonality

First, decide whether you will open a fruit and vegetable store or just a small one, maybe even a tent. The range of products will depend on this. The main thing is to offer customers the most popular products.

If the area or equipment allows, the vegetable business should have the widest possible range. In addition, the assortment depends on whether you will trade in imported vegetables and fruits, as well as on seasonality:

1. Winter. The demand for imported products is not too great, but fruits, especially tangerines, will make a profit;
2. Spring. These are mostly greenhouse products or imported ones: fruits - banana, kiwi, mango, coconuts; vegetables - cabbage, beets, onions, potatoes, carrots. In spring, the cost increases by an average of 60%;
3. Summer. The time of a very large assortment of goods (especially the second half of summer). You can sell almost all vegetables, a lot of fruits (strawberries, apples, pears, melons, watermelons, plums, etc.);
4. Autumn. This is the time of ripening of all vegetables, some fruits, such as grapes, oranges.

Learn a little information about different products and varieties so that you can give advice to buyers, as well as know the rules for storage, harvest time, during which you can buy goods at a low cost.

Commercial premises and equipment

Required premises

Experts report that selling fruits as a business is more profitable if you have several small outlets (up to 5 pieces). You can supplement them with a wholesale warehouse. Although still less hassle will be with the opening of the store.

Choose a location in places where there is a constant flow of people, but it does not have to be a bazaar. The area of ​​the premises is up to 60 sq.m., of which about 20 sq.m. m. take under the warehouse (temperature in summer - up to 8 ° C, in winter - not lower than 0 ° C), utility room. At first, you can use a regular, cool garage. If you are not yet sure whether you can manage this business, opt for a tent (20 sq.m. is enough)

To open a tent with vegetables and fruits, you will need a car to deliver groceries.

Equipment

One of the advantages of this business is an inexpensive or commercial tent.

Perhaps the most expensive purchase will be a car, without which it is impossible to implement a fruit and vegetable business. The same gazelle at the initial stage can be a trading point in the bazaar, and after accumulating money, buy a tent, and then a store. Perhaps even open a subsidiary, for example.

Staff

When implementing a vegetable business plan, pay special attention to the recruitment of personnel:

• 2 sellers (salary + percentage of sales);
• product sorting worker;
• loader;
• transportation driver;
• visiting accountant.

Suppliers

We recommend making purchases from 2-3 suppliers. With good sales, you will have to make purchases of goods for at least 10,000 rubles. in a day. Carefully select the product, it must always be fresh. Look for suppliers in the nearest villages: the goods will be fresh at a much lower cost than in wholesalers (markets, bases), but be sure to require documents to check the products.

Nevertheless, you will have to deal with wholesalers - buy exotic fruits and vegetables from them. Do not forget to draw up a contract for the implementation.

Long-term cooperation with suppliers is the key to a successful business. This indicates acceptable quality, prices, and also excludes the delay of the goods.

Risks and Benefits

Risks include:

• rotting of goods can reach 15%, but do not rush to throw everything away, you can still try to sell some products at a markdown;
• drying of goods;
• dishonest sellers who can cheat not only you, but also buyers;
• non-compliance with all sanitary standards, both goods and premises, sellers, cars, the slightest violation will entail a fine.

The fruit business is an excellent direction in the field of healthy nutrition, which has more and more adherents every year.

Finance

Include financial calculations in your business plan.

Small outlet:

• revenue per day - 6,500 - 20,500 rubles;
• revenue per month - about 52,000 rubles;
• seller's salary - 7% of revenue;
• markup on goods - 50%;
• write-off of damaged goods - 15%;
• rent of a trading place - 1,500 rubles;
• taxes - 2,500 rubles.

Starting investments are about 100,000 rubles.

Costs for a small store:

• rent - 13,000 rubles;
• repair - about 700,000 rubles;
• purchase of equipment - 250,000 rubles;
• purchase of goods - 160,000 rubles;
• margin - 40 - 250% depending on the type of product.

Business payback - 6 months.

Video: How to properly store fruits and vegetables

Business ideas for cost-effective stores

The fresh meat business is always on top. Meat is one of the essential products, besides, there are a lot of people who like to savor fresh meat. Profitability - 30%.

In our country there are many lovers of gardening and vegetable gardens. Every year they become more finicky, so provide them with a wide selection of seeds.

is a retail outlet with minimal investment and great potential. A small range of products can provide a stable income.

collapse

What is the best way to start a vegetable business? For starters, you can open a small tent. This type of activity is quite popular, as vegetables have always been in demand. Before you open your own vegetable tent or stall from scratch, you need to take the first steps:

• Register as an individual entrepreneur, obtain permits from the SES, consumer supervision, fire safety services, obtain permission to use a cash register. It will take about several months to complete all the documents and obtain permits from the relevant authorities.

• To pick up a place for a trading tent, you can find a ready-made stall. It must have at least 50 squares.

• Next, you need to purchase the necessary equipment: refrigerators, scales, etc.

• Find and conclude agreements with product suppliers. It is better to work with several wholesale organizations at once.

• It is necessary to carefully analyze the range of products, the sale of which is better in a particular area, that is, where it is planned to form a trading shop. It is equally important to familiarize yourself with the assortment of competitors so that you can evaluate your own opportunities to compete with them: is it possible to offer the best product at a lower cost.

• Of course, you need to hire a couple of sellers (at first, you can trade on your own), determine a work schedule for them.

• Mark up all items. For fruits and vegetables, it ranges from 50 to 70 percent. But here you need to take into account the fact that such a product quickly deteriorates, some goods will have to be written off.

Where to get finance to open a store?

How to open a vegetable stall? Where to get money for this? The main question of a novice entrepreneur.

The business of selling vegetables at the initial stage requires certain investments. What to do if you do not have enough own funds to open a business? Exit:

• Borrow from relatives, good friends.
• Find a business partner.
• Get a bank loan.
• Get a certain amount for business development from the state.

The last option provides for the fulfillment of such obligations:

• It is necessary to be considered unemployed, to be registered with the employment service.
• Submit proof of income from your former employer.
• Draw up a business plan, submit it to the commission for consideration.

Starting capital required to open a vegetable outlet

Before you open your own vegetable kiosk, you will need to purchase:

• Scales - 8,000 rubles.
• Refrigerated showcase - 60,000 rubles.
• Cash register - 12,000 rubles.
• Freezer (possibly several) - 18,000 rubles. for a unit.
• Counter (or several) - 3,000 rubles. one.
• Showcase (maybe several) - 4,000 rubles. a piece.

In general, the equipment of such a point will require at least 100,000 rubles, that is, this amount can be much more. Every month, about 2,000 rubles will need to be spent on equipment maintenance.

Shop space

• It is recommended to look after the premises for the sale of vegetables near residential complexes. For example, in multi-apartment new buildings, the first floors are specially designed for leasing for office space, retail outlets. This is the most optimal solution.

• It would also be nice to put up a trading tent near public transport stops. Potential customers are people returning from work who do not have the time or desire to run around the bazaars. They will definitely go to the store to buy fresh fruits and vegetables.

The area of ​​​​the room primarily depends on the provided range of products, but it should not be less than 50 squares.

The placement of goods in the store can be organized in two ways:

• Option one: the client contacts the seller directly to receive the products.

• Option two: the principle of a minimarket. Products are placed on the trading floor, where customers choose the necessary fruits and vegetables, as much as they need, and then go with the goods for weighing, payment at the cash desk. Such a scheme of work allows you to serve a larger number of customers in a shorter period of time than in the first variant. This is a great advantage, as a long queue can cause a customer to go to another store.

Equipment

Where to start selling vegetables, what is needed for this, except for the product itself? If the sale of products will be carried out through a stall in the market, just from a car on the street, then there will be enough bags for products and appropriate weights.

If this is a vegetable department in a store, then you will already need special equipment for trading:

• Scales.
• Show-windows, counters, racks for the display of goods.
• Refrigerating chamber, show-window for the frozen fruit, vegetables.

Staff

To work in a vegetable store, it will be necessary to hire several cashiers-sellers, necessarily several male loaders-packers, since the goods in the boxes will be quite heavy, not every woman will be able to cope with unloading the products.

Regarding salespeople, both women and men can be hired. When recruiting staff for your own store, you need to remember that a polite, good-looking seller who knows the goods being sold is the key to the success of a trading business.

Logistics

One of the important points when opening your own vegetable business is the availability of transport for transporting goods. Fruits and vegetables are classified as perishable products, so the purchase should be made in small batches.

A different product can be in different vegetable bases.

When, over time, the business begins to expand, several outlets appear in different parts of the city, you will have to ride a lot, and fuel costs will increase accordingly. Therefore, this issue should be studied in advance, to analyze the demand for specific products, to thoroughly think over the range of goods, to determine the routes of movement.

Profit, loss

How to open a vegetable store? Is it profitable to sell vegetables and fruits?

The potential profits of the vegetable business are quite enticing:

• The minimum margin for vegetables is 30%.
• The maximum margin can be up to 250%.

But there are certain risks here:

• Fruits and vegetables are perishable goods. Unsold product in a timely manner (begins to deteriorate) can be up to 20%.

Way out:

• It is necessary to reduce the price of an expired product by half, then there is a chance not to throw away the damaged product at all. And these are losses.

The best advertisement for your own vegetable store is always fresh, high-quality vegetables and fruits. This should be the case not only at the initial stage of business formation, but also during further work. Then, a buyer who has bought a high-quality fresh product from you several times will become a regular customer.

If you have a need to earn much more than the labor market offers, and there is not so much money to open your own business, then do not be upset. There is one very simple and affordable opportunity to earn from $ 50,000 to $ 100,000 per year with a starting capital of $ 20,000 - opening your own vegetable store. This business idea may not seem ideal at first glance. Certain associations may arise: healthy red-cheeked women behind the counters in the market, dirt, an unpleasant smell from spoiled fruits, drunken loaders swearing for every gram of grandmother.

But you can start a business that completely eliminates such inconveniences. This does not mean a point in the market, but a specialized store near the metro or transport stop with good staff, equipment, storage. Just imagine: you will have regular customers from nearby houses, and a business that brings daily income.

The advantages of the vegetable business: a minimum package of documents, a quick payback (depending on the season from 2 to 6 months), a small retail area (which means a small rent), inexpensive equipment, few hired workers, constant sales and cash ( crisis or no crisis - people will not stop eating).

We immediately anticipate the next question: after all, there are supermarkets where the assortment of fruits and vegetables is simply amazing, how can you compete with them? Very simple - in hypermarkets, 80% of fruits are brought from abroad still unripe (so that their presentation is not lost). And you will be able to supply customers with domestic fresh, ripe vegetables, fruits and herbs every day.

Quick start or where to start

First you need to draw up documents, it will take 2-3 months. Open IP first. Then find a suitable room, sign a lease agreement. The rental price strongly depends on the city, district and area of ​​​​the premises (from 30 to 50 sq.m. are needed). Be sure to specify what is included in your payments - only the payment of square meters or also utilities, heating, garbage disposal.

Try to make sure that in the future store there is a place for a warehouse, there is access to water, a toilet. If rent is very expensive in your city, consider subletting and placing yourself in a grocery store, taking 10-15 meters of retail space and 15 square meters. m for a warehouse - to start, and that's enough. In total, rent costs from $500 to $2.5. Then write an application to the sanitary and epidemiological station, fire service, state trade inspection. After verification, you will receive the necessary documents (it will cost about 5 thousand rubles). Next, you will need to purchase equipment: refrigerators, racks, shelves (from $1,000 to $4,000) and conclude an agreement for the maintenance of scales and cash registers (from 2,000 rubles per month).

How to recruit staff

When everything is ready, don't forget to pick up good staff. Give preference not so much to girls with a model appearance, but to neat and charming people who can communicate kindly with customers and follow the beautiful design of the window.

To begin with, 2 sellers and 2 movers will be enough for you, so that they can replace each other, because people need days off. In order for your employees to remember to smile at customers, you can incentivize them with pay. Ideally, this will be a rate +% of revenue. It will cost about $ 1000 - 1500 per month.

What can be in stock

It is better to start with a simple assortment: potatoes, onions, cabbage, carrots, beets. As well as peppers, cucumbers, tomatoes, herbs. In the future, you need to gradually expand it: add frozen vegetables, pickled or canned foods, dried fruits, berries, mushrooms, exotic fruits, greens.

Don't forget to bring in fresh merchandise every day! It will cost 10-15 thousand rubles. depending on the turnover, which you calculate after working 2-3 months. Be sure to pay attention to the choice of suppliers.

If you have taken a separate room, you can earn extra money by opening a processing shop. For example, fresh cucumbers wither on the 3rd day, losing their presentation. And despite the fact that they are still "edible" they will not want to buy.
There are three exits here:
1st: reduce the price and return the invested money;
2nd: pickle them immediately, as soon as the first signs of wilting appear, and get extra money, because lightly salted cucumbers cost 3-4 times more;
3rd (not desirable): wait until they finally deteriorate, throw them away and lose some of the money.

You can do the same with tomatoes, apples, eggplant, cabbage. From carrots, beets and mushrooms, you can make wonderful Korean salads. And from berries and fruits to make jam or juice. Who will refuse to save time on conservation if your store sells high-quality and tasty home-made goods?

Moreover, according to statistics, up to 20% of the goods sometimes die in a vegetable shop. Why not turn those percentages into extra profit instead of letting the products rot? One or two cooks (depending on the amount of work) will earn their minimum wage with a vengeance. After all, the profit from salads reaches 500%! Example: 1 kg of carrots costs 30 rubles, and 200 g of salad from it costs the same 30 rubles.

True, you will have to take care of additional equipment. You will need: a table, a vegetable cutter, a gas stove, knives, dishes, containers. And SES checks will be held with a regularity of 1 time per month.
Let's summarize: your investments are about $20,000, the margin for vegetables is from 30 to 500%. During the holidays, revenue rises 5 times. Losses can be minimized or eliminated altogether. The annual income is about $100,000. If you are thinking about how to earn a lot of money, that is, more than $100,000, then pay attention to the next option - a network of vegetable stores.
Why not? In general, that's about it, that's all. Good luck with your business!