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Stationary fast food. Own business: the art of fast food

In a city of any size, there is always at least one kiosk with pies, pasties, shawarma or other fast food. Indeed, fast food is considered mainly the food of the townspeople - even if it is relatively harmful, but nevertheless tasty and satisfying. In addition, various hamburgers and hot dogs are inexpensive and ready in a matter of minutes, which is why customers willingly buy them at every opportunity.

Since the question of how to open fast food from scratch is of interest to many aspiring entrepreneurs, the segment of cafes, stalls and even mobile eateries is rapidly developing in large settlements. However, even in the conditions of active competition, it is quite possible to create a successful business in this area - it is enough to find a concept that distinguishes a new catering establishment from the rest: for example, a national cuisine menu, a special dish or an unusual service format.

Business features

The main feature of fast food is that it is far from a full-fledged catering establishment, most often with the most simplified menu. Unlike cafes and restaurants, such eateries cannot offer visitors a wide range of various dishes. In other words, the main disadvantage of this direction is the inability to meet the needs of absolutely all categories of customers.

On the other hand, the same drawback in certain circumstances turns into a virtue: as a result of the standardization of production processes, food preparation is greatly simplified and accelerated, which fully meets both the interests of the business owner and the needs of customers. In addition, opening a small fast food restaurant is also beneficial for other reasons that attract people to it:

Dishes have a rather pleasant taste;
Using the services of a snack bar, you can save time;
Snack prices are quite affordable for most customers;
Food with energy value allows you to quickly get enough.

However, fast food products cannot be called healthy due to the high concentration of fats, carbohydrates and spices in them. Therefore, some part of the audience, consisting mainly of supporters of a healthy lifestyle, categorically does not accept such a diet.

In large cities, the main part of the customers of snack bars is represented by office workers, students and working youth. Therefore, fast food establishments are located mainly in the center, not far from shopping, entertainment and business centers. Outskirts and even densely populated sleeping areas are not suitable for these purposes, since here the level of traffic does not reach the required minimum.

However, to open a fast food restaurant in a small town, you need to use a slightly different strategy. Here, families with children, schoolchildren and young people most often act as diner visitors, and therefore the entrepreneur should focus on affordable prices and room design. In the process of decorating the trading floor, he will have to use all possible artistic techniques to attract the attention of kids and teenagers, install slot machines in the establishment, provide free Internet access, invite animators or think over a program of entertainment numbers.

Trade Format

What fast food to open? The question of choosing the optimal format of the institution is primarily of interest to entrepreneurs who want to get the maximum return on the capital invested in the business. Classifying eateries according to the method of trade, you can get the following list:

Stationary cafe. Most often it is a catering establishment equipped with tables and a distribution counter with a menu located on it. To open a fast food cafe, you need to rent the appropriate premises, make repairs in it, divide the space into a kitchen and a trading floor. Visitors can be offered hamburgers, various chicken and potato dishes, salads, pancakes, desserts and drinks;
Cafe in the food court. Many Malls, shopping or entertainment centers allocate large areas for organizing a food zone, set tables in the center of the hall, and divide the perimeter into boxes and rent it out to entrepreneurs who want to open mini fast food. This format allows you to save on the repair and arrangement of cafes, as well as get a guaranteed flow of customers;
Street kiosk. Lack of space usually does not allow placing a full set of specialized equipment here, therefore, before opening a fast food stall, it is recommended to choose the main direction (for example, hamburgers, shawarma, pancakes, pizza, hot dogs) and focus on it. The main disadvantage of this option is the complexity of land acquisition and obtaining the necessary permits;
Trading from a cart. This business format is most popular with start-up entrepreneurs, since you can open street fast food with a capital of 50–75 thousand rubles. The dimensions of the trolley allow you to install only one cooking device, so the range of the outlet is limited to the only dish that does not require complex production - hot dogs, hamburgers, popcorn, cotton candy;
Mobile diner. To open a mobile fast food on wheels, you should purchase a van, minibus or special trailer, and then equip it with the necessary equipment: the available area of 6-10 m² allows you to place inside not only two or three types of units for making pizza, hamburgers, pancakes, and even dumplings, but also refrigerators, production tables, cabinets and a sink. This business format, which is still unusual for the domestic consumer, is of the greatest interest among start-up entrepreneurs.

Documentation

Registration of a catering enterprise equipped with production is accompanied by a huge number of certificates, certificates and certificates, so entrepreneurs who consider fast food on wheels as a business need to prepare for the fact that this process will be long and resource-intensive.

First of all, it is necessary to submit an application to the tax service for the creation of a new IP, indicating in it the selected OKVED codes and the preferred form of taxation (UTII, USN or PSN). After receiving a registration certificate, you need to start preparing the rest of the documents - an entrepreneur will be able to open fast food only after obtaining permits and contracts according to the following list:

Certificate of registration with the IFTS;
Letter with OKVED codes from Roskomstat;
Permission of Rospotrebnadzor to conduct activities;
Permission to place a non-stationary retail facility;
Contracts with municipal water and electricity suppliers;
Hygienic certificates for fast food equipment;
Permission to conduct activities from the State Fire Supervision;
Production control program;
Contracts for the implementation of works on disinfection and disinfestation of the facility;
Agreement with public utilities on the disposal of solid waste and food waste;
Agreement on the regular washing of uniforms;
Agreement on the disinfection of ventilation systems;
PTS (required when registering a fast food van on wheels);
Sanitary passport of the vehicle;
Sanitary books of sellers;
Quality certificates for raw materials and semi-finished products.

Fast food on wheels is classified by law as temporary catering establishments. The basic requirements for their arrangement, which are contained in the relevant section of SanPiN, suggest that:

In the absence of a connection to a centralized or stationary water supply and sewerage system, an uninterrupted supply of clean water is required for the operation of a retail outlet;
The mobile facility should be equipped with refrigerators that provide the storage conditions required for perishable products;
The sale of food is allowed only with the use of disposable tableware;
Fast food dishes and hot drinks (coffee, tea, chocolate) can be prepared on the basis of factory bottled drinking water;
It is necessary to install containers for garbage inside and near the outlet, as well as ensure the timely disposal of such waste;
The mobile object is subject to regular sanitization;
Personnel during work must observe the basic rules of personal hygiene;
The toilet must be located within 100 m from the outlet.

Location selection

Buying a fast food car on wheels is only half the battle: without a favorable location, this business is unlikely to be profitable. However, in the process of finding suitable outlets, an entrepreneur will inevitably face the main problem of mobile retail: you can’t just stop at the nearest popular shopping center and start selling hamburgers to people.

Plots in cities according to the form of ownership are divided into private and municipal. In the first case, you need to contact the owner of the land and conclude a lease agreement with him. In the second - to study the legislation governing the placement of non-stationary objects: according to the decree of the Government of the Russian Federation, this issue is dealt with by the local administration, which determines the places for the possible installation of mobile fast food establishments and issues the appropriate permits.

Thus, an entrepreneur who is going to open a fast food business must form a small list of five to six possible options for the location of the outlet. Sites to be preferred:

On the territory of markets or not far from them, on the way to stops;
At shopping centers and hypermarkets that do not have their own culinary department;
At business and office centers;
At the intersection of traffic flows, at railway stations and near metro stations;
Near large educational institutions - institutes or universities;
In places of folk festivals and recreation of citizens;
On busy streets with heavy traffic.

You can also buy a fast food van on wheels and serve various public events: organizers of concerts, festivals and city holidays often offer mobile eatery owners access to a huge audience of potential customers, charging for this a rent in the range of 3–20 thousand rubles per day. Such expenses pay off in full: sometimes the outlets located here fulfill the monthly sales plan in two days.

Range

The menu of a fast food outlet is most directly related to its location, therefore, before opening fast food on wheels, it is necessary to develop an assortment in accordance with possible places for trading. For example, in sleeping areas, dishes are in demand that can complement a full dinner - grilled chicken, sausages, pizza, baked potatoes, sushi. In places with high traffic, where people are in a hurry on business, various pies, pasties, hot dogs and hamburgers are more in demand, with which you can satisfy your hunger literally on the go.

It is impossible to buy all the possible equipment for fast food, therefore, to form the menu of a mobile eatery, they use specialization in any one product and its derivatives (pancakes, potatoes), or include only national dishes (Chinese, Caucasian, Mexican, Italian) in the assortment. What can be found in fast food establishments:

Grilled dishes - sausages, sausages, chicken carcasses;
Chicken dishes - wings, chicken legs, nuggets;
Shawarma from lamb, chicken, pork;
Hot dogs, corn dogs, sausages in dough;
Chebureki with various fillings;
Potato baked in foil with spices and cheese;
Rustic potatoes;
French fries;
Sushi and rolls with fish and seafood;
Salads from vegetables, meat, fish;
Pancakes with various fillings;
Patties with potatoes, meat, rice, eggs, jam;
Donuts with glaze;
Pizza classic, cone and mini-pizza;
Hamburgers, cheeseburgers, fishburgers;
Sandwiches or hot sandwiches;
Popcorn with salt or sweet toppings;
Cotton candy.

The assortment must be supplemented with both hot (coffee, tea, chocolate) and soft drinks (juices, mineral water, kvass, lemonade). In addition, the presence on the menu of some original position will help to attract and interest customers - for example, fish chips (battered fillets), Mexican tacos and burritos, Greek souvlaki (small skewers on skewers).

The manufacturing process of each dish must be standardized so that employees have no doubts about the recipe or the length of time in the oven for a particular snack. Therefore, at the stage of developing an assortment, an entrepreneur should contact a specialist who is able to draw up flow charts - detailed instructions for cooks containing information about the correct dosage of ingredients, temperature conditions and the duration of heat treatment.

Equipment

Understanding how to open a fast food restaurant, an entrepreneur must study the characteristics of various types of production equipment and draw up a complete specification that includes everything necessary to conduct business in the chosen direction. Of course, you should not buy a complete set of units right away: it is better to start with one or two main devices, and then, in accordance with consumer demand, gradually expand the range, including new dishes.

In addition to equipment for fast food on wheels, the shopping list will have to include various equipment (shovels, knives, cutting boards), gastronomic containers for ingredients, water tanks and wastebaskets, and employee uniforms.

The basis for a mobile snack bar can be a full-size minibus, truck or trailer, equipped in accordance with the requirements for non-stationary fast food outlets: today, suppliers offer entrepreneurs to buy fast food on wheels both in the basic version and fully equipped with a variety of appliances. All units must be securely fastened to the floor to prevent them from moving or being damaged during transport.

Below is an approximate list of equipment designed for the production and sale of pizza, hamburgers, sandwiches, french fries and other deep-fried dishes, as well as hot drinks, juices and mineral water:

Fast food equipment

Name	price, rub.	Quantity, pcs.	Cost, rub.
Vehicle
Two-axle trailer MZSA 815001	243000	1	243000
Production equipment
Freezer chest	24900	1	24900
Refrigerated table	39800	1	39800
pizza oven	36600	1	36600
frying surface	22600	1	22600
fryer	8900	1	8900
Filling station	136200	1	136200
Slicer	17400	1	17400
electronic scales	10500	1	10500
Wall shelf	2300	2	4600
Production table	4200	3	12600
Umbrella exhaust	16300	1	16300
Multi-tier rack	8100	1	8100
Shelf cabinet	11300	1	11300
coffee machine	36000	1	36000
Small refrigerating cabinet	28800	1	28800
Small proofing cabinet	19800	1	19800
Other equipment
Water heating boiler	8900	1	8900
sink with mixer	3500	1	3500
Clean water tank	1500	1	1500
Dirty water tank	1500	1	1500
Waste tank	1000	1	1000
Pipes and electrical wires	–	–	5000
Inventory
Small gastronomic container	660	12	7920
Large gastronomic container	820	10	8200
Container with lid	700	4	2800
Pizza knife	680	1	680
Knife set	2500	1	2500
Spatula culinary	430	1	430
Furnace brush	1300	1	1300
Cutting board	630	1	630
pizza board	540	1	540
Pizza grid	420	6	2520
Spoon garnish	260	1	260
Juice container	180	6	720
Pepper mill	1600	1	1600
French fries net	300	1	300
A uniform	1250	2	2500
Total:			731700

Staff

One of the main principles of the fast food industry is minimizing the time spent on cooking. Therefore, people working here must be able to quickly and accurately perform the entire technological sequence of operations, from defrosting raw materials to packing the finished product into packaging. Also, in dealing with customers, tact, patience and goodwill are welcome.

To ensure the smooth functioning of the food truck, two employees are required, who alternate every two days. In order to increase motivation, it is better for them to accrue wages according to the principle “rate + percentage of revenue”, but not less than a certain fixed amount.

It is recommended to hire women between the ages of 30 and 55 with some experience in the field of trade or catering. Finding such people is quite difficult, since all experienced specialists are usually employed, but the owner of the diner should try hard - the success of the enterprise directly depends on the qualifications of the workers. In general, requirements for applicants include:

Availability of relevant professional knowledge;
At least 2-3 years of experience in the food service industry;
Ability to communicate with customers;
Responsibility, decency, diligence;
Ability to work with fast food equipment.

Also, entrepreneurs pay attention to the remoteness of the candidate's area of residence from the place of work: for those who use two or three types of transport, it is much more difficult to be on time due to traffic jams and other unforeseen circumstances.

Promotion

To build a successful business, it is not enough to know how to open a fast food outlet: without actively attracting customers, any type of commercial activity is doomed to failure. Fast food customers tend to prefer well-known brands, so the main effort of an entrepreneur should be to promote the brand and increase awareness of it among potential customers.

The implementation of a marketing strategy primarily includes the correct design of the outlet. The appearance of the diner should attract the attention of passers-by, be different from competitors, be unambiguously associated with food and inform customers about the range of dishes on offer. For these purposes, branding is used - a set of measures that includes:

Development of your own corporate identity - logo, colors, fonts;
Manufacture and installation of signboards, banners, pavement signs;
Pasting the car with a decorative film, applying inscriptions and a slogan.

A recognizable corporate identity is a must for the successful promotion of mobile fast food. It is advisable to print a logo and a slogan on packaging, napkins and dishes: of course, it is difficult to foresee such trifles at the start, but in the future such an advertising move will have a significant impact on the amount of profit. You can also attract additional visitors with the help of some competitive advantages:

Adequate pricing policy;
Larger portion sizes;
High speed service;
The presence of an exclusive dish on the menu.

Investments

To determine how much it costs to open a fast food business, an entrepreneur needs to perform some economic calculations on their own, since the costs of starting a business in each case depend on the specialization of the outlet and the price category of production equipment. For example, for the pizza and hamburger food truck mentioned above, the list of initial investments would look like this:

Capital investment

So, the first thing you need to open fast food on wheels is a capital of 900 thousand rubles. At the next stage of drawing up a business plan, it is necessary to calculate the cost of maintaining and ensuring the functioning of the enterprise, taking into account all possible overhead and non-production costs - from renting a plot of land to paying for parking:

Monthly expenses

Article	Amount, rub.
Land lease	15000
Electricity	8640
Water	1000
Salary	40000
payroll tax	12000
IP insurance premiums	2300
Raw material	330000
Disposable tableware	12000
Marketing expenses	10000
Administrative expenses	5000
Trailer parking fees	2500
Total:	438440

Income and profitability

According to statistics, the average check for mobile eateries is 180-250 rubles. To determine the possible number of visitors, you need to count traffic at selected locations of the diner three times a day. At the same time, only representatives of the target audience should be taken into account - people under the age of 40 with an average level of income.

For example, an entrepreneur determined that 80-85 people passed by the point within an hour. It can be expected that 10% of them will make purchases: accordingly, during the day the enterprise will serve about a hundred people. It should be noted that the minimum allowable attendance level is at the level of 35-40 customers per day - otherwise the diner starts to operate at a loss. However, to solve this problem, it is just advisable to take advantage of the main advantage of mobile fast food - the ability to move to a new place.

Fast food profit

Conclusion

A novice entrepreneur who is about to open fast food should take into account the presence of some seasonal factor in this business: indeed, in the cold season, eating outdoors can hardly be called comfortable. To reduce the impact of negative circumstances on the level of sales, the assortment of the outlet needs to be constantly adjusted by adding more hot dishes in winter, as well as ice cream and soft drinks in summer.

Openingfast foodA- the most profitable and quite profitable type of business, especially for people who do not have large finances to start. Fast food establishments have long been in high demand, especially among urban residents, whose employment does not allow them to devote too much time to their food.

Important questions for opening a profitable fast food business

Small cafe, stall or fast food with hot food are available on every corner in the modern city. How to become competitive among this abundance, quickly make a profit? Developing your own concept, a well-chosen menu, regular market analysis, and a responsible approach to solving tasks will help you achieve positive results.

Fast food from scratch: real?

Given the difficult economic environment, every aspiring entrepreneur dreams of quick profits with minimal investment. It is difficult to implement such tasks without minimal investment. But if there is a great desire, then open fast food Today you can use the services of a franchise company. As a rule, such companies offer participation in the business structure of an already promoted, well-recognized brand.

Business plan for the future of fast food

This issue must be given maximum time to become the most successful among hundreds of pizzerias, bakeries, fast food cafes. Such a plan should include the most important issues, among which it is worth noting:

Description of the company, enterprise and its legal form. The solution of this item will require registration of entrepreneurial activities in the field of catering, obtaining permission from the sanitary and epidemiological station, registration with the tax office. At first, it is best to choose a simplified taxation system.
Location of the enterprise. It is necessary to find a suitable room for rent in the busiest place. It can be railway stations, city parks, schools, universities, places of mass gatherings of people.
Services to be provided fast food. These are hot pies, pancakes, sandwiches, drinks. The choice of the appropriate equipment will depend on the approximate menu.
Detailed analysis of the competitive market. When choosing a busy place, you need to remember about high competition. It is necessary to analyze the activities and pricing policy of competitors in order to become the best. If the solution to this issue seems difficult, then it is better to think about changing the location.
Promotion. Cooking delicious meals is not enough. It is necessary to loudly declare them, this is already advertising. Mandatory outdoor in the form of billboards indicating the menu and prices, flyers, leaflets. The presentation system on the opening day works great.
production tasks. Having a rough start menu, you can decide on equipment and personnel. At the first stages, to open fast food, you can limit yourself to a microwave oven, a converter oven, a meat grinder, refrigeration equipment, a pancake maker or a cheburechnik. You will also need a coffee machine, a showcase, disposable tableware.
Financial questions. They affect the acquisition of the necessary equipment, the repair and rental of premises, the remuneration of employees, advertising digging, the purchase of raw materials and the resolution of issues how to open fast food in government structures.
Attendance. It is not worth betting on too much attendance. At the very beginning, it is ideal if about a hundred people visit the establishment every day and buy at least one pie. But where there is coffee and hot delicious pastries, this amount is guaranteed to be higher. You can change this item in the business plan at any time.
Income. Having an accurate business plan, you can calculate the estimated income. If the first month shows a big profit, it is easy to change the plan by adding new items to it at your discretion.
Risks or force majeure situations. This is something that is difficult to predict. But the solution of such problems must always have a certain amount of money.

Format and type of future fast food

The solution to this problem depends on the amount of starting capital. It can be a large network of mini-cafes or a small hot bakery near the bus station.

Important! If the question is, how to open fast food, it is safe to say that it will be a profitable venture. Few people will be satisfied with the aroma of hot pastries and coffee. But whether the person will return again depends only on you.

For this to happen in this way, you should not be limited to the range. Even in a small space, you can offer several options for pastries and a large assortment of coffee.

Fast food equipment

wondering how to open fast food, it is necessary to think not only about its opening, but also about the constant expansion. This forces them to purchase more equipment and hire new employees. Such a positive trend is possible if these issues were thought out at the first stages. The larger the range of dishes, the greater the flow of visitors and turnover. Therefore, to start, it is important to purchase:

coffee machine;
converter oven for baking;
grill;
fryer;
pancake;
juicer;
vegetable cutters;
potato peeler;
meat grinder;
refrigeration and preferably heating equipment.

It makes no sense to explain the purpose of each type of such equipment. One has only to recall the thermal equipment that will help demonstrate to visitors the process of cooking. The sight of a beautiful crisp on a chicken carcass or bright baked pies will leave few people indifferent. This is the advice of leading marketers, which is actively used by successful fast food businesses.

It is not difficult to choose equipment, but it is advisable to do this after a carefully thought-out menu. So the entrepreneur can independently decide what he needs first of all to carry out his activities.

Recruitment

An equally important issue that requires attention. Well, if the future fast food should be a family business. So, the first month, you can not count on the salary for the staff. But if you have to recruit people just from the street, then this must be done very carefully. It is desirable that before opening a fast food business, an entrepreneur already has a person with relevant experience. Such people help with very wise advice.

Important! It is better to hire workers with experience. Teaching beginners at the first stage is extremely unprofitable

In addition to experience, these should be people who can be completely trusted with the enterprise. The basis of a successful restaurant business is:

established technology;
quality equipment;
rich assortment and high quality of products;
close-knit, friendly team.

Failing to implement these important points, count on the success of the future fast food do not have to. It can simply collapse without starting, bringing the entrepreneur complete disappointment and big losses.

In a small, zest is important

Any entrepreneur wants as many people as possible to know about his business. Therefore, a chain of cafes or a small fast food must have some flair. This can be an original exclusive dish or a bright, recognizable logo. But it is most beneficial to implement these two tasks.

If designing a logo is a difficult task, then you can seek help from marketers or an advertising company. A bright, recognizable logo should be present on the menu, on advertising flyers, on price tags, on napkins, on packaging and even on dishes. This is all difficult to foresee in the first month, but later such a marketing plan will significantly increase profits.

Exclusive dish. If a person with extensive professional experience is hired as a cook, he will help to realize this task. These can be pies with a unique filling, pancakes that cannot be found in any establishment, a dessert whose taste can surprise the client. There are many ideas, and the more successful it will be fast food, the more of them will appear in the head of the entrepreneur.

Force Majeure

An unpredictable event that can destroy any business can happen in any enterprise. Let this never happen, but it is worth insuring your enterprise against a possible unforeseen circumstance. To protect yourself from possible troubles, you can simply take out insurance. The contract must specify which situations should be considered force majeure. This:

fire;
flood;
disaster;
quarantine;
sanctions.

Discuss all points of the future contract with the insurance company and take into account the most important points, best with an experienced lawyer who is not an employee of the selected insurer. Fast food is provided with a large amount of expensive equipment that can cause damage due to another power surge or simply burn. To restore knowledge, equipment, return money to the business, postpone payment obligations for a while, it is precisely a well-thought-out contract with both an insurance company and raw material suppliers that will help.

Documentary Issues

These are the points that need to be addressed before how to open fast food. The list is quite impressive, but without its implementation it is simply impossible to carry out one's activities.

Entrepreneurial and tax certificates.
Official lease agreement for premises, kiosk with a copy of the technical passport attached.
Contract for services with utilities (electricity, gas, water).
Permission for this type of activity or passport for MAF from the sanitary station.
Certificates for the supplied raw materials indicating technical conditions and GOSTs.
Documentation and certificates for equipment.
Sanitary records for all employees.
Permit from the fire department.

Many entrepreneurs do not just ignore some of these points before open fast food. In the future, this approach will lead to unexpected costs in the form of fines or to the closure of the enterprise. It is clear that the solution of many of them will entail some financial costs, but this guarantees the smooth implementation of their activities. It is best to resolve this even before the opening of the enterprise. Then no inspection body will have claims to this type of activity.

Business seasonality

Most experienced restaurateurs are sure that fast food is a seasonal business. There is a perfectly reasonable explanation for this. With the onset of cold weather, sales may decline. These are difficulties to be considered. For example, for the summer period, you can increase the range of ice cream and cold drinks, in winter - expand the number of hot dishes. And then your business will not have losses, making a profit at any time of the year.

If you experience difficulties, you can consider the service of delivering hot meals to offices, to your home. It will require a little more money, but such a service justifies itself. An additional vehicle and a corresponding employee are to be purchased. Also, if the delivery service is mastered during the implementation of activities, then it can be promoted in social networks or through advertising.

You should listen to the words of Charles de Gaulle: Always choose the most difficult path - on it you will not meet competitors.

Fast food cafes are very attractive for those who do not have a lot of capital for a start-up.

But with the help of this business, you can earn quite a lot and provide for yourself in the future for years to come.

Fast food services are in demand among those people who do not have time for good nutrition. These may be those people who are always in a hurry and do not have the opportunity to cook and dine at home: students in schools, universities, employees of various organizations.

This article is designed specifically for individuals who will organize their business in this area. And so let's get acquainted with the business plan of fast food.

Cafe opening

On the street you can see countless different establishments with fast food. After all, it is these institutions that allow you to recoup your costs as much as possible and achieve good profits. And experienced businessmen appreciate in them the simplicity of organizing work and instant positive financial turnover. Such establishments are almost always a guarantee of success! But it is worth noting that the area of your establishment should be at least 4 sq.m.

To register your premises with the tax office, you need to register it for an individual entrepreneur, and accounting should be kept according to the UTII system.

How to choose a place for a cafe

In order to earn good revenue and not stay in the red, you need to choose a “live” good place for a cafe. Stations, airports, sites near various stops for social transport, shopping and entertainment and business centers may well become such places. If the city is attractive for tourists, then be sure to choose a place where a huge number of people gather, for example, close to attractions or major entertainment centers. Places near recreation parks or beaches will also be successful.

But it should be remembered that the earned revenue directly depends on the season. The seasons when the amount of revenue reaches the highest peak are spring, summer, and also a warm autumn, when many people take long walks and most likely stop for a bite to eat or buy drinks. However, in winter, your revenue will be based only on hot food and drinks, so you should think about changing the assortment at this time.

Smart customer acquisition

As James Goodnight said: The key to business success is innovation, which comes from creativity.

A good way to attract a customer is to seduce him with the smell of food. This means that the seller is obliged to cook in front of the client, so that all passers-by can hear a light and pleasant aroma from the dishes that are being prepared right in front of them. You can be sure that the client will not remain indifferent if he watches how his order is being prepared. And he will definitely recommend this place to his relatives or friends.

But it is worth noting that in order to attract even more revenue, you need to purchase fresh and high-quality products, so you earn your rating and popularity. It is necessary to continue to try to adhere to this principle so as not to lose the clientele.

Your fast food business plan should certainly contain all the necessary information about attracting customers, the implementation process, ways to additional income from this activity, if possible. The range of products must also be specified.

In this regard, it is necessary to answer the following questions, without which it makes no sense to open a cafe:

solve the problem of connecting to the power grid and access to water;
coordinate with special authorities to use a specific place for the scope of activities;
hire two employees for sales per kiosk, for a shift schedule;
accounting can be kept by the entrepreneur himself, but you can also hire an accountant on the side.

The plan must indicate the ability to pay for the purchase of the necessary equipment.

Such equipment can be the following:

conventional oven,
cash machine,
freezer,
showcases and shelving
microwave.

You can not ignore the planned costs. This is necessary to calculate the required amount for investment.

From the above data, we can draw the following conclusion: with intensive work of the cafe, self-sufficiency is achievable after 10 months.

In contact with

Classmates

Fast food cafes are flourishing today. In all cities there are several establishments where you can have a quick and inexpensive meal; they are in great demand among the population.

Fast food customers include office workers, students and those who do not have enough time to cook and eat at home.

Some people like to spend time with friends in a cozy cafe with low prices for food and drinks.

Hence the conclusion - fast food as a business can bring good profit to its owner. First you need to make a plan for organizing a fast food cafe.

Registration

The owner of a small fast food cafe can be an individual entrepreneur. You must register with the tax office at the place of residence.

In addition, permits from the sanitary-epidemiological and fire services are required.

You do not need to issue a license, but all personnel must have sanitary books.

Competition

This is the most important point. In every city there are already such establishments. It is necessary to carefully analyze their work, clientele, pricing policy.

Starting a competitive business is not easy.

To do this, you need to create your ideas to attract customers. You can conduct marketing research yourself or contact a specialist who, for a fee, will compile an accurate analysis.

room

First you need to choose a suitable place with a high traffic of people.

The best places for fast food:

office or shopping centers,
markets,
stations,
educational establishments.

As for the premises itself, there are also some requirements for it.

It must be at least 100 sq.m. and divided into several rooms.

Also, it must have all communications: light, water, sewerage, ventilation, two exits.

Renting such a room will cost at least 50,000 rubles per month.

Every room needs renovation. You need to try to make the most comfortable conditions for customers, that is, work with the design and buy good bright furniture.

Staff

For a small self-service cafe you need:

two administrators;
six cashiers;
six sellers;
two cleaners;
six chefs.

Each employee must have a medical book. Do not forget about providing your employees with branded clothing.

Advertising

The key to any business is high-quality advertising. It's not worth saving on.

A bright sign and an unusual design of the building will attract customers, while delicious food, quality service and a cozy atmosphere will make you come back again.

Also, customers are attracted by promotions and a discount system of discounts.

There are many options and you need to use them as much as possible in order to become a worthy competitor and take your market share.

How much money will you need to spend initially?

This is not the cheapest business. It requires an investment of considerable material resources.

To open fast food, you will need in rubles:

rent of premises - 50,000;
repair - 300,000;
furniture - 100,000;
equipment - 500,000;
raw materials and disposable tableware - 150,000;
advertising - 100,000;
other expenses - 200,000.

So, the amount of starting capital is 1,400,000 rubles. But in different cities it can be significantly different.

When drawing up a business plan, the financial plan should be calculated very accurately in order to correctly assess your material capabilities.

In addition to the basic expenses, you need to immediately roughly calculate the monthly.

These include:

rent - 50,000;
utilities - 15,000;
staff salary - 370,000;
contingencies - 50,000.

Total 485,000 rubles. Also, approximately 30% of the total revenue will be spent on the purchase of food and beverages.

This is an approximate calculation - everything will depend on the pricing policy of the institution. But you should not set too high prices, otherwise the institution will not be in demand.

How to calculate income?

The traffic of customers in a cafe that has proven itself well in the market is very high.

But in order to recoup all expenses, that is, 485,000 rubles, it is necessary to serve about 100 people in one day with an average check of 300 rubles.

In the visited institution, this figure doubles or more.

In the first months, the institution may not bring too much income, so you should have a reserve reserve of funds to support the work process.

In addition, on weekends, holidays, vacations, the number of customers is always greater than weekdays.

Fast food as a business has many of its own characteristics, and with proper planning, it will bring a high and stable income.

The payback period will be from 3 to 6 months.

It is advisable to open an institution in cities where there are a large number of tourists, or in places where there are no fast food cafes. Choosing a passable place is already half the success.

In addition, you can organize a delivery service to your home or office. This event entails additional costs, but also increases profits.

In contact with

Stationary fast food. Own business: the art of fast food

Business features

Trade Format

Documentation

Location selection

Range

Equipment

Fast food equipment

Staff

Promotion

Investments

Capital investment

Monthly expenses

Income and profitability

Fast food profit

Conclusion

Important questions for opening a profitable fast food business

Fast food from scratch: real?

Business plan for the future of fast food

Format and type of future fast food

Fast food equipment

Recruitment

In a small, zest is important

Force Majeure

Documentary Issues

Business seasonality

Cafe opening

How to choose a place for a cafe

Smart customer acquisition

Registration

Competition

room

Menu

Staff

Advertising

How much money will you need to spend initially?

How to calculate income?

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