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What is the income from an already functioning nail salon. Recommendations and business plan for opening a nail salon

The beautiful half of humanity wants to look beautiful at any time of the year, regardless of the circumstances. A very profitable direction in this market segment is the provision of manicure services. It is very important for both a novice entrepreneur and an experienced businessman to draw up a clear and competent business plan for a nail salon with calculations and analyze the market and competition in order to have an objective idea of \u200b\u200bthe future enterprise that brings a stable income.

Market analysis

The number of salons providing manicure services is quite high. Many of them have already managed to gain a positive reputation among customers and take the lion's share of the profits. Here it is important to study to the smallest detail all the pros and cons of the most advanced salons. And try to make sure that your company has a distinctive feature and can somehow stand out from the rest.

Analyze the location of the salons. An important point is the price category of the services provided. It makes no sense to do a business-class manicure parlor in a residential area, because. purchasing power will be low. Accordingly, in an area with elite new buildings, economy services will not be held in high esteem. Perhaps you should pay attention to the shopping centers, which are the accumulation of a large mass of people, mostly women.

As numerous sociological surveys show, a great demand for these services is observed among the non-working female half of the population (these are housewives and young mothers who are on maternity leave, but prefer to look good). But going to the other end of the city to make up and process nails with a small child is quite problematic, but going to the nearest salon located in a local shopping center is quite convenient.

If you are targeting the other half of the female population, then it makes sense to think about a location near business centers and offices.

And you can attract both. Main - conduct a complete market analysis andchoose the right place.

Goals and objectives of the project

Project Goals:

creation of a client base,
obtaining net profit in the desired amount (depending on the desire of a particular entrepreneur).

Project objectives:

organization of jobs for a certain number of specialists,
increase profits through the introduction of additional services,
attracting new customers through innovations and an active advertising policy.

Decided to open a nail salon? What is needed for this?

To open a nail salon you will need:

registration with the tax authorities as you;
obtaining permission from the SES and the fire service. It is necessary to take care in advance of full compliance with all norms and standards of fire safety, as well as the rules of sanitary hygiene. To help you SanPiN 2.1.2.2631-10 "Sanitary and epidemiological requirements for the location, arrangement, equipment, maintenance and mode of operation of public utility organizations providing hairdressing and cosmetic services." All staff must have sanitary books;
obtaining a license of the established form for the provision of services of this type;
registration with the tax office;
print your salon.

Business for sports fans: we open our own fitness club from scratch. What you need, where to start, how much it costs - read.

The nuances of choosing a room for a salon

As noted earlier, it is advisable to choose places of mass congestion of people, mostly women. Namely: shopping centers, places near offices, central streets.
Buying or renting a room depends on your desire and financial capabilities. Of course, renting a space for a nail salon in the city center will not be cheap, just like buying a space. However, you should not rush into buying. In a few months of entrepreneurial activity, you will be able to understand how profitable the business is in this place. And only having won a certain client base, which will bring a stable income, you can think about buying out the premises for further expansion.
Do not forget about a small household. a room in the cabin where inventory will be stored, a work uniform for staff.
In addition, it is desirable to allocate a small room for employees to relax, where they can eat.
Do not forget that, according to the rules of SanPiN, at least 6 m 2 is allocated per master.

The cost of renting non-residential premises, for example, in Moscow in 2017 ranges from 250 thousand rubles to 700, depending on the area, location, proximity to the metro, repairs, etc. Thus, you will spend an average of 7-10 million on annual rent . rub. Whereas the purchase of premises will cost you several tens, or even hundreds of millions.

Equipment, materials

The purchase of equipment and materials should be taken seriously. The equipment must be of high quality, modern. Don't go cheap. Pick it up for the interior of the cabin. Now this can be done very easily.

On the modern market, various models are provided that can be selected not only in size, but also in color:

manicure tables costing from 3 to 15 thousand rubles,
lamps for drying - from 3 to 6.5 thousand rubles,
apparatus for manicure, wax makers - from 2 to 20 thousand rubles,
coasters and pillows - from 500 rubles. and higher,
sterilizers and accessories - from 500 rubles. up to 5 thousand,
chairs for the master - from 2 to 8 thousand rubles,
towels - from 50 rubles,
directly the working material itself (nail polish, wash, brushes, etc.) - from 50 rubles. and higher.

Buy all equipment only in trusted places, with a certificate.

Recruitment

Almost half of the success of your business depends on the selection of personnel. Approach this very seriously, with a lot of responsibility.

Master must meet several criteria:

have a good education in the specialty, it is not bad if he also has a medical education;
it is desirable to have diplomas and medals from various competitions and master classes, which indicates high qualification. All these trophies can be placed in the lobby of your salon to increase your reputation;
be polite and competent;
appearance plays a significant role when working with people. It is unlikely that a groomed master will inspire confidence.

In addition to the masters, you should also think about the attendants. Administrator who meets clients, takes calls and requests, cleaning lady. Do you need an accountant - decide for yourself, based on your requirements, the number of staff, monthly profit.

Are you a hairdresser? Start your business in this direction! Nuances and recommendations for doing business in the field of hairdressing services:

Nail salon services

In addition to the basic services, you can specialize in a number of others. Pedicure, solarium, hairdresser, make-up artist, beautician.

A children's room can become a feature of your salon. After all, a large part of the clients are young mothers who would be happy to visit the salon more often if they had the opportunity to leave a child with someone. Therefore, consider allocating a small area for children's leisure. For example, a dry pool can be a great solution. And the child is busy, and the mother is happy.

For a solarium, which is in demand all year round, you can purchase special equipment. Well, take care of a coffee machine, a terminal for paying for cellular services. All these not very costly activities will help to significantly increase the status of the salon.

Manicure business promotion

So, we have figured out how to open a nail salon from scratch. What to do next? Of course, promote your services and look for customers. Here you will come to the aid of advertising - a well-known engine of progress. Advertising of a nail salon can be different. Newspapers, radio or TV, flyers, banners, business cards. It all depends on your imagination and creativity.

Consider in advance the creation of your own website on the Internet. Bright, beautiful, concise - it will definitely attract the audience.

financial part

How much does it cost to open a nail salon?

Profit and payback

The cost of a classic manicure in Moscow and Moscow Region is approximately 500-600 rubles. We will take other types of services provided at the rate of 500 - 1500 rubles. Thus, one master per day is able to perform about 5 services in the amount of approximately 5,000 rubles. A total of 5 masters per day will bring about 25 thousand rubles. This amount will be about 750 thousand rubles per month. Of which, net profit minus rent, utilities, staff salaries, purchase of necessary materials will amount to 100-150 thousand rubles.

With such amounts, the payback period of the salon will be approximately 10 - 12 months. At the initial stages, this profit will be enough, but with an increase in the range of services provided, proper advertising and attracting a large client base, revenue will grow.

Summary

During the implementation of the business plan for a nail salon, a room of a certain area (at least 30 m 2) will be involved. Form of ownership - IP. According to preliminary calculations, the opening of a manicure parlor will cost 620 thousand rubles. excluding employee salaries. The salon will consist of the main premises, households. rooms and rooms for employees.

The main client base, according to our manicure studio business plan, will be middle-class females (office workers, residents of nearby houses, etc.).

Now you know how to open a nail salon with the prospect of a successful business.

In our time, and in any other, despite the crisis and various ups and downs, women and girls always strive to look great. That is why a business built in the field of the beauty industry is always in demand. Therefore, you can think about how to open a manicure parlor even in our difficult time.

Of course, most of the entrepreneurs involved in this business are female. But if you are a man, then this is not a reason to abandon the idea of \u200b\u200bopening a nail salon. Now many representatives of the strong half of humanity help ladies and not only ladies to bring beauty. In the end, you can open a salon for men, although they rarely resort to the services of manicure and pedicure masters, nevertheless, well-groomed hands are an indicator of high status for a person of any gender.

Business plan

In order to determine the upcoming costs and calculate the profitability of the business, you need to draw up a business plan for a manicure parlor with calculations. First, we will determine the initial investment and monthly expenses for a salon or office for 4 masters.

Registration of the form of ownership 800 rubles.
Equipment and furniture for the salon about 270 thousand rubles.
Room design from 50 thousand rubles.
Rent of premises from 30 thousand rubles. per month.
Consumables about 35 thousand rubles. per month.
Internet and television 3 thousand rubles. per month.
Utilities 11 thousand rubles. per month.
Treats for clients 1.5–2 thousand rubles. per month.
Staff salary from 50 thousand rubles. per month.
Advertising 5 - 10 thousand rubles. per month.
Unforeseen expenses 10 thousand rubles. per month.
Taxes.

As you can see, it is better to have an initial capital of at least 321 thousand rubles - this is subject to the lease of premises. If you decide to buy a room, then the amount, respectively, should be more. Monthly expenses will amount to at least 138 thousand rubles. Taxes must be added to this amount.

With successful placement and good advertising, the turnover of the salon, consisting of four manicure and pedicure masters, will be at least 350 thousand rubles a month. Accordingly, our salon will pay off and start generating net profit in 3 months, which is a wonderful result. But you need to take into account that at the beginning of the salon - the first 2-3 months, attendance will be lower than expected. But when a lot of customers find out about the existence of the salon, then you can count on a good flow of people. For us, this means that it is not worth waiting for payback earlier than in half a year.

Paperwork

Before you open a nail salon from scratch, you need to do all the paperwork. First, we draw up title documents and register with the federal tax service. The form of ownership is easier and faster to choose in the form of IP. To do this, you need to specify the following code of the all-Russian classification of economic activities - 93.02 - the provision of services by hairdressers and beauty salons.

In order to look decent, women spend long hours on procedures in beauty salons. But a stylish hairstyle and a tan will not be highly appreciated by others without a beautiful manicure, which is why many salons and hand care rooms are opening today.

Of course, you can do a manicure at home, but this often lacks the strength and skills, because the process of caring for hands is a laborious task and requires special skills. Therefore, most women, as well as some men, prefer to trust competent manicure specialists.

Despite the large number of nail salons, hundreds of entrepreneurs try themselves in this niche every year. If you are wondering how to open a nail salon, then we bring to your attention a list of recommendations and tips from experienced businessmen in this field.

Before you run to register your activities with the tax office, sketch out a business plan for a manicure parlor. How it will look like, how much money it will require, who will work there. A full-fledged picture of the future project should form in the head, the option “we will figure it out along the way” will not work here.

After the opening plan has developed in your head, go to register an IP. This registration procedure will not require large investments and waste of time. In addition, taxes on entrepreneurial activities will be lower than in an LLC. It is not at all necessary to hire a lawyer for registration, the package of documents is small, and the procedure itself is easy. You will need the services of a lawyer when you have to draw up lease and supply contracts. To do this, negotiate with a specialist who will provide you with well-formed documents for a fixed payment.

After that, decide on the source of financing for the project: a bank loan, investors or your own savings will be the starting point in the business.

Room search

The premises for a nail salon must comply with fire regulations and the requirements of the sanitary and epidemiological station. According to them, six to seven square meters should be allocated to each workplace, there should be access to water supply, and all personnel should have sanitary books.

For an average salon for four or five jobs, sixty squares is enough, they will accommodate manicure tables, a restroom, and a reception. The room must have access to the Internet (wi-fi) and there must be a waiting area (sofa, table with magazines and TV). Customers must be comfortable in the salon, otherwise they will be easily lured by competitors.

It is necessary to locate your future nail salon in a passable place: shopping and business centers, first floors of skyscrapers. The room should be a good cosmetic repairs. Perhaps it is worth inviting a designer in order to betray the "zest" and personality of the new salon.

Nail salon equipment

The main criteria for choosing equipment are its functionality and reliability. Buying cheap nail lamps or saving on chairs means burying your business in the first stage. Firstly, the client needs a comfortable place, and secondly, the master needs high-quality equipment for work, otherwise a dissatisfied client will not only leave himself, but also tarnish your reputation. In a niche with such high competition, there is no room for error.

In order to offer all possible manicure services, you must purchase:

a quartz sterilizer and a thin manicure lamp for a standard manicure;
fraser for manicure and pedicure;
paraffin furnace for hands;
professional UV lamp for nail extension.

In addition to these devices, you will need a lot of little things: baths, manicure and pedicure tool kits, napkins, gloves, cosmetics and consumables.

Remember: When purchasing everything you need, be sure to check the products for compliance. To do this, require certificates from sellers.

From the furniture you will need: specialized tables for manicure, comfortable chairs for pedicure, a sofa for those waiting, an administrator's desk, a wardrobe and a safe for documents. In addition, you need to purchase a music system or TV to create a pleasant atmosphere, a coffee table and a few hangers.

Remember: The manicure table must be at least 70 centimeters high, otherwise it will not pass according to sanitary standards.

It is very important to pay attention to the chairs of the masters, in which they spend most of their time. They must be adjustable in height, must have a back and armrests. The choice of masters' chairs will determine their performance, and therefore the profit of your nail salon.

Tip: For the safety of manicure services, purchase an ultraviolet sterilizer with which the masters will process their tools.

Staff

Nowadays, there are a lot of experienced manicure and pedicure masters, so it will not be difficult to find them. The main problem is the enticement of clients, that is, when the master secretly offers his services to the client at home for a lower price. In order to avoid this, all negotiations with clients are conducted by the salon administrator, who also monitors the work of the masters and their communication with clients.

Payment for manicure masters consists either of a small salary (7-10 thousand) and 10-20 percent of the work done, or only of interest, but then their rate is 40-50%. The administrator receives a salary of 15-18 thousand rubles and 2-3 percent of the total revenue.

Salon advertising

For the successful operation of the nail salon and the fight against competitors at the first stage, it is important to allocate an advertising budget. Order a light box so that the sign is visible to passers-by not only during the day, but also at night. Make a pillar to put it in front of the salon, order flyers with discount coupons, distribute them to mailboxes. Run promotions on social networks, raffle free manicures to attract the attention of potential customers. Over time, make discount cards for regular customers, congratulate them on holidays by e-mail, give gifts.

Service rates

Do not be afraid to initially set average prices for the services of the masters of your salon, too low a price will scare off reputable clients. Here are the approximate prices for manicure and pedicure services:

Hygienic manicure - 350 rubles;
Hardware manicure - 400 rubles;
Children's manicure - 250 rubles;
Paraffin therapy - 300 rubles;
Gel manicure (extension) - 800 rubles;
Manicure correction - 500 rubles;
Removal of gel manicure - 400 rubles;
Nail modeling - 1200 rubles;
Coating with medical varnish - 100 rubles;
"French" manicure - 250 rubles;
Nail polishing - 100 rubles;
Classic pedicure - 900 rubles;
Hardware pedicure - 1100 rubles;
Treatment of fingers and feet - 700 rubles;
Foot bath - 150 rubles;
Foot scrub - 100 rubles.

Expenses and income

Table 1.1

One-time expenses.

№	Name	Amount, rub.
1	Registration of IP	800
2	Quartz sterilizer, 4 pcs.	7 200
3	Manicure table set, 4 pcs.	60 000
4	Paraffin furnace, 4 pcs.	10 000
5	UV lamp, 4 pcs.	12 000
6	Fraser, 4 pcs.	30 000
7	Aprons and gloves for masters, 4 sets	10 000
8	reception desk	20 000
9	Armchairs of masters, 4 pcs.	16 000
10	Armchairs for clients	16 000
11	Chairs for pedicure, 2 pcs.	50 000
12	Sofa for those waiting	12 000
13	TV	18 000
14	Coffee table	3 000
15	Hangers	2 000
16	Phone for administrator	2 000
17	Filing Cabinets	3 000
18	Safe	2 500
	Total	274 500

Table 1.2

Monthly expenses

№	Name	Amount, rub.
1	Premises for rent	50 000
2	Consumables (varnishes, napkins, bases, etc.)	40 000
3	Employee salary	140 000
4	Taxes (STS, 15%)	40 000
5	Advertising	10 000
6	Internet, TV	3 000
7	Stationery	2 000
8	Water, tea, sweets for customers	2 000
	Total	287 000

With an average turnover of a nail salon (4 masters), the monthly income is 450 - 500 thousand rubles. In this case, the payback period of the salon will be from 8 to 12 months.

The nail business is considered feminine because they are better versed in the intricacies of the salon, as well as follow the trends in fashion and can rebuild in time. If our calculations for opening a manicure parlor have convinced you of its profitability, do not put off your dream for tomorrow. Hurry up to draw up your business plan and look for investors. Only courageous and determined people can count on successful business.

In the modern world, the beauty industry is developing at a rapid pace. Manicure services, as its component, are a highly demanded activity.

Today, both women and men strive to maintain their appearance in impeccable condition. Without well-groomed hands, this is not easy to do. That is why this type of business is gaining momentum so widely and everywhere.

Features and benefits of business - manicure studio

Despite the global financial crises, the share of small business in the economy continues to grow in Russia. can be found in the service industry. Let's try to figure it out in the service sector. - this is an agreement between the two parties, giving the entrepreneur the right to provide services using the brand of the promoted brand.

Like any type of business, nail service has its own advantages and disadvantages. Before you start your own business, you need to study them. Advantages:

business relevance;
year-round demand for services;
small initial investment;
the possibility of providing additional services;
the possibility of doing business, both at home and in a separate studio.

Peculiarities:

great competition in this area;
the risk of hiring a non-professional master - as a result, the loss of customers and damage to reputation;
increase in demand in anticipation of the holidays.

Provision of services at home

Often, nail service masters begin their activities by working at home (at home or traveling to a client). This is a good opportunity to start developing your business. There is no need to pay rent for the premises. You can work at your convenience. This is a good chance to develop your client base among acquaintances and recommendations before opening a professional studio.

However, this situation also has its drawbacks. Firstly, a simple passer-by will not enter your home, therefore, the influx of customers is limited. Secondly, many people are wary of using home services because not sure about the quality and responsibility of the master. Well, and most importantly - working without employees, your income is limited.

Home manicure services are a good opportunity for additional income and honing your skills. In the future, for development, it is necessary to open a full-fledged manicure studio.

Manicure and tanning studio

Artificial tanning services can be offered as additional services in the manicure studio. The solarium is currently very popular. Many seek to give the skin a bronze hue, not only in summer, but throughout the year.

But to open a solarium, additional investments will be required. The cost of one device starts from 200 thousand rubles. To retain its customers, it will be necessary to constantly monitor the quality of the lamps and change them in a timely manner.

The accompanying product here can be special cosmetics for and after sunburn, and this, in turn, is additional income.

A tanning studio is a good option for expanding your business. This will certainly attract new visitors who may want to use the services of a manicure.

Industry Analysis

Nail service is not a new industry. It has long been widely used among admirers of beauty. Despite the constant increase in supply in this area, demand is only growing. Every year more and more women, as well as men, strive to look well-groomed. This only says that the trend in the development of the industry is very positive.

The very quality of services is constantly being improved. New technologies and materials are emerging to provide a more professional and high-quality service. Well, design sophistication in this area is sometimes simply amazing - nail craftsmen create real masterpieces of art.

Target market analysis

The main clients of the manicure salon, of course, are the fairer sex. Moreover, from young people to women of honorable age. However, today, among men, there are more and more those who care about their appearance.

Therefore, the client base of your salon can become very diverse. Well, your task is to take care of each client and leave him a pleasant impression and a desire to return to you again.

Competition

As for competition in this market, it is quite high. The provision of manicure services can be found almost everywhere: in a residential area, in the city center, in any shopping center and even at private masters at home.

A huge number of new masters are trained in this profession every year. But not all of them become good professionals in their field.

If you are thinking about opening your own manicure studio, do not despair about the great competition. Another thing is important - not a one-time visit, but a long-term relationship with your visitors. If you take care of a favorable environment in your salon, the professional staff, the high quality of the materials used, you will definitely acquire a stream of regular customers.

High competition does not mean the hopelessness of undertakings in the field of manicure services. With a responsible approach, everyone has a chance to succeed. Risks are always present in any kind of business. In the field of manicure services, they can be as follows:

lack of customers due to an unsuccessfully chosen place;
loss of customers due to lack of professionalism of employees;
dishonest work of employees and non-compliance with sanitary standards;
unfavorable economic conditions, fluctuations in the exchange rate, which will entail an increase in the cost of consumables, rent of premises and, accordingly, the cost of the services themselves;
the risk of bankruptcy due to a poor-quality business project.

Before starting any business, it is important to foresee all possible risks and insure against them as much as possible.

We present an example of the optimal structure - on our own.

Profitability

The basic profitability of a typical nail salon is 20-25%. It is from this that we must turn away.

The better your salon will be presented to this market, the better the service and maintenance will be in it, the more comfortable customers will feel in it, the higher will be your potential opportunity to increase profits and increase profitability.

Estimated Cost Calculation

The costs, of course, depend on the scale of the planned salon and the range of services provided. Let's take a small salon with 4-5 masters. To rent a room, approximately 50 thousand rubles will be required. About 100 thousand rubles are needed for the purchase of equipment and furniture. Material for work will cost at least 20 thousand rubles at the initial stage. Documentation costs will be negligible.

The easiest way is to print flyers and post ads in nearby areas. It will not be superfluous to make business cards. Creating your own website is a big plus, although costly. However, about 50 thousand rubles. you have to invest in advertising. Learn more about this and other factors of a successful business in the video:

In total, it turns out that 250-300 thousand rubles will be enough to start a small salon. Well, then as you develop, you can invest additional funds to expand your business.

Where to start a business?

You should start by drawing up a detailed business plan. The more precisely all the components of the future enterprise are described in it, the easier it will be to achieve the desired.
A good business plan is half the success of a future enterprise.

The manicure business is a popular area in which many have already occupied their niche. Therefore, before making financial investments, you should carefully analyze the surrounding competition, a suitable location, and consider measures to promote salon services.

The financial part is a particularly important point. This requires a detailed calculation of all costs and expected profits. Only being confident in a positive result, you can start renting premises and purchasing equipment.

When all organizational issues are resolved, we formalize our activities properly. We register individual entrepreneurs, get registered with the tax office, obtain permits from the SES and fire authorities. Being a full-fledged entrepreneur, you can hire employees. Their selection should also be carried out in advance.

Summing up, we can conclude that a manicure parlor is a good investment, provided that everything is carefully calculated. In practice, a small salon with several masters pays off within 4-5 months. Then you start making a net profit. Such a prospect is not a bad incentive to think about opening your own studio.