How to open a children's playroom from scratch. How best to open a playroom for children

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Many are interested in how to open a playroom for children, because this is quite an interesting type of business. The issue of spending a child’s vacation is quite acute not only in large cities, but also in small towns.

A children's playroom is a well-chosen and equipped room where parents can leave their child to play for a while, and he will be under the close supervision of adults. Such gaming zones are most in demand in large shopping centers. While parents are shopping, children at this very time can have fun under the supervision of adults. This is a good investment of money, since the demand for such a service will not decrease even during a crisis. At the same time, there will be no need for particularly significant costs for the implementation of such a project.

Benefits of arranging a play area as an idea for doing business

A playroom designed for children is considered to be a fairly popular and promising business idea. An entertainment area like this is an economical substitute for a babysitter, so this type of business has a quick payback. To arrange an entertainment zone for a child, you need:

• carefully consider all the nuances;
• draw up a business plan;
• develop an advertising concept and measures to promote the project.

When planning the opening of a playroom, you need to remember the full responsibility for the safety and life of young guests. This type of business is specific, and its organization must be treated very carefully.

When compiling a business plan for organizing a game room, you need to consider the following aspects:

• choice of idea;
• calculation of project profitability;
• analysis of competitors and demand for the service provided;
• organizational matters;
• development of advertising and promotion of the project;
• business payback.

A well-thought-out business plan will help solve almost all organizational issues and determine the feasibility of arranging an entertainment place for children.

How to register an entertainment zone

Before organizing your own business, you must first draw up a business plan, as well as register your business in a strictly defined manner. First you need to choose the material and legal form of activity.

It is possible to register as a private entrepreneur, or as a legal entity. You need to select the required codes for OKVED, and then register with various organizations, in particular, in the pension fund.

When all the documents are prepared, you need to draw up a lease agreement, taking into account the fact that the premises must fully meet all the requirements of Rospotrebnadzor and the fire safety service.

It is worth considering the fact that all employees of the children's entertainment area must have the appropriate health books. In addition, it is important to obtain permission to carry out the arrangement of the premises from the sanitary and epidemiological service.

Features of renting a room for arranging an entertainment area

Before organizing the activities of the children's entertainment area, you need to choose the most suitable room. It is best to organize this kind of business in fairly crowded places. Well suited for this purpose:

• shopping centers;
• cinemas;
• restaurants.

The entertainment zone located in the shopping center will be quite popular and in demand. If it is available, parents will not need to look after the child when shopping.

When choosing a room, you need to take into account the size of the area of ​​\u200b\u200bthe entertainment zone, as well as your financial capabilities. The minimum area of ​​a room intended for children should be at least 30 square meters. m. Then it can accommodate up to 20 children at the same time.

If you need to open a gaming area with special machines and attractions, then you need to select a room whose area will be at least 200 square meters.

Particular attention should be paid to the selection of equipment intended for arranging the entertainment area. Such costs will be the most significant, but you do not need to save on equipment, as it must be reliable. Be sure to purchase only high-quality toys, as they will not provoke the occurrence of allergic manifestations in children.

As equipment intended for the entertainment area, you can purchase:

• labyrinth;
• inflatable trampolines;
• Stuffed Toys;
• dolls, constructors, cars;
• slot machines, consoles;
• board games, drawing sets;
• tables, chairs, sofas;
• lockers.

This environment guarantees comfortable activities for employees and excellent rest for children and parents.

It should also be taken into account that in the entertainment area you need to take off your shoes or put on changeable shoes, so it is additionally necessary to equip special lockers to ensure the safety of things.

Organization of the activities of the children's play area

When organizing the activities of a children's play area, you need to select competent, proven employees who must have a specialized education.

They must be able to quickly find contact with children.

Employees of the children's entertainment area must certainly have a special medical sanitary book, and undergo periodic examinations.

For a comfortable stay and organization of children's recreation in the entertainment area, it is imperative to introduce general rules of conduct in the children's room.

Children's entertainment areas usually have a convenient opening hours for visitors. They start their activity from 8-9 am and end at about 21 pm. A particularly large influx of visitors falls on holidays and weekends, so they work at this time as well.

The time of visiting the center is limited, and the owner has the right to determine how long the child can stay in the institution. It is worth remembering that if a parent wants to leave a sick child in the entertainment area, then there is every reason to refuse such a visitor, since there are certain risks of infecting other children.

On weekdays, in particular in the morning, the influx of visitors will be much less, so you can temporarily attract guests by organizing various promotions and discounts. Thus, it is possible to get the desired profit by loading the premises for the whole day.

Advertising is considered a very important issue in organizing a children's play area. A colorful sign will help attract additional customers. If the entertainment area is located in a shopping center, then you need to place bright colorful signs, as well as posters indicating its location, so that visitors can quickly find it.

Arranging a children's play area as a business is a very profitable area of ​​\u200b\u200bactivity that can bring significant permanent income with moderate capital investment.

Order a business plan

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The appearance and special popularity of children's playrooms are due to the need of parents to keep the child busy, for example, during a long trip to shopping centers. The organization of children's indoor playgrounds in the country was also affected by the lack of preschool institutions. As a result, it appeared related to the entertainment and development of children.

Before embarking on the implementation of the idea, it is necessary to draw up a competent business plan for the children's playroom and equip it so that any child wants to come there.

Choosing a place to open a children's playroom

It is important to remember that the location of the playroom for children affects the successful development of this business. Therefore, before proceeding with the implementation of the project, it is necessary to consider possible accommodation options and approach the choice quite seriously.

As practice shows, the most profitable places for organizing game rooms are exactly where there are many potential customers who come for recreation and entertainment. For example, a large shopping center or a cinema can be a great place to open. A good profit can be brought by a playroom located on the basis of a store that specializes in selling goods for children.

You can organize a room for games in the sleeping area. Then the business will be profitable only if there are no places nearby for children to entertain.

It is worth noting that the level of profitability of the playroom drops somewhat in the summer season, since at this time children walk more on outdoor playgrounds. Therefore, it is better to start a business in the fall.

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Registration and coordination of activities with government agencies

It is much easier to open a place for entertainment where children will spend their leisure time than, for example, a private kindergarten or a development center. This type of activity does not require a special license, thanks to which it is possible to carry out educational work. In order to legalize your activity, you will need:

• register your business as an individual entrepreneur or LLC (an individual entrepreneur is better because individual entrepreneurs have certain tax benefits and the registration process in this case will require less money);
• select the OKVED code, usually 92.7 is used (organization of recreation and entertainment);
• register with the Pension Fund and other, in particular, extra-budgetary funds;
• purchase a cash register (it can be replaced with strict reporting forms);
• equip the premises in accordance with the norms and requirements of Rospotreb and Gospozhnadzora.

At the moment, there are no official requirements regarding the organization of a children's playroom, therefore, in practice, the inspection bodies are guided by the regulations governing the work of children's institutions. Some of the basic rules read as follows:

• the room should have good lighting and ventilation, be cleaned regularly with wet cleaning;
• employees must have medical books and, if possible, pedagogical education;
• children with signs of colds should not be allowed into the territory of the play complex.

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Equipment for a children's playroom

This stage of organizing a business can take the most time - about 2 months. Therefore, it is better to start it while choosing a place to place the game room. The size of the ordered equipment will also depend on the selected area.

If you choose a standard complex, its manufacture and installation will take several weeks. But if the future entertainment venue will correspond to a certain theme, the period can be significantly extended.

The main target audience is children, so the equipment used must be safe. Therefore, you need to choose a professional manufacturing company that manufactures equipment for children's playgrounds. Savings and the purchase of a handicraft complex are not appropriate in this case.

The manufacturer must be selected based on the following criteria:

• the company must be known in the market of manufacturers of children's play equipment;
• have your own website with a detailed catalog;
• provide certificates for all their products.

It is also desirable to place special equipment for video surveillance in the game room.

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Recruitment

The duration of the selection period for suitable personnel is unpredictable - you can find the right people quite quickly, but it also happens that by the time the complex opens, the entire staff is not yet staffed. Therefore, it is necessary to select employees immediately after making a decision to engage in such a business.

Students, housewives, young pensioners are suitable as employees. The main thing is that employees have the appropriate qualities: they know how to work with children and be responsible people. They must also monitor the condition and safety of play structures, ensure order in the children's room. It would be great if the staff would have a pedagogical education. It will take at least two workers who can work in shifts.

Playground personnel usually have a salary and a certain percentage of the revenue (3-5%). This is necessary so that employees are interested in their work and actively offer additional services, if any.

It is necessary to decide who will clean the premises at the end of the day - a cleaner or cleaning company personnel and provide in the budget the amount to pay for this type of work.

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Calculation of the profitability of the game room

As an example, you can take a children's playroom with an area of ​​​​30 square meters. m, with an approximate attendance of 20 children per day. At the same time, the monthly costs are approximately 40-50 thousand rubles, and the net profit is 50-60 thousand rubles. To organize a gaming complex of this size, you will need approximately 320,000 rubles, which will be distributed as follows:

• purchase of equipment - 200,000 rubles;
• wages to employees - 55,000 rubles;
• repair costs - 10,000 rubles;
• rental payment - 40,000 rubles;
• registration with state bodies - 15,000 rubles.

Accordingly, the payback of the business, in case of successful operation of the playground, taking into account seasonal characteristics, will come in about 7-9 months.

Are you thinking of opening a children's playroom in a mall or large store, but not sure if it's a good idea? Are you afraid to burn out? This business idea has its risks, like many others. If everything is calculated and do it right, then in a few months you will receive the first income.

• Short review
• Business plan: step by step instructions on how to open a children's playroom
• Where to begin
• Registration, documentation
• How to choose a room for a game room?
• Equipment for a children's playroom
• Staff
• Economic efficiency of business
• Risk factors
• Taxation system
• Business Opportunities
• Conclusion

This direction is popular, because the state strongly supports young families in their desire to have children.

Why is it beneficial: the pros and cons of children's playrooms

Every business has pros and cons. First, let's look at the pros:

1. Demand. Parents sometimes have no one to leave the child with, so the playroom is a great way out. And it will cost much less than a private nanny.
2. Payback. This form of business does not require huge expenses and quickly pays for itself.
3. Small financial investment. Of course, this is not . But investments can be minimal compared to other areas of business.
4. Ease of implementation. It is much easier to open a children's playroom than a private kindergarten or a play center for children. This does not require a special license to conduct educational activities and a staff of qualified employees.
5. Business combination.You can provide additional services to increase revenue. For example, the organization of holidays and parties.
6. Extension. The business can be expanded. You can open other similar points.

Short review

Playroom for childrenis a room with special equipment where parents can leave their baby to have fun for a certain period of time. The child is under the supervision of adults all this time.

The income is formed from the main profit - the cost of staying in the game room is from 100 rubles in remote areas to 200 rubles per hour closer to the center.

The size of the settlement also matters. Influences income generation and additional services.

Children's playroom is not a highly profitable enterprise. Having taken care of it, the businessman will not pay back the money that he invested in 2-3 months. However, this business is quite stable. The number of visits is affected by seasonality. Note that the flow of customers in the summer is reduced and it is best to open a game room in early autumn.

The cost of opening a children's playroom depends on many factors: the size of the room, in what area the room is located, whether it is a walk-through place, etc.

All costs will be detailed below.

This type of investment may be of interest primarily to young parents. They most often face the problem of where to "attach" the child while shopping, waiting in line, or simply with the desire to entertain him. The children's playroom is a great way out.

Working with children is both beautiful and responsible at the same time. Goods and services for children are traditionally highly valued, so any kind of business in the field of education and development of the younger generation will be successful.

As a rule, parents are ready to fulfill all the wishes of their child, and do not spare money for this. However, it is important to remember that working with children requires special training, pedagogical and psychological skills.

The relevance of the development of this business

It is doubly pleasant to receive income from organizing a playroom for children: firstly, it is working with children who bring positive emotions, and secondly, this is a business in the entertainment industry, which also always involves having fun.

At present, the rapid development of shopping malls and other public recreational areas, the content of the children's playroom can bring high and regular profit.

This type of income can be called passive, that is, requiring moderate effort from the entrepreneur: it is enough to equip the playroom in accordance with all the rules and hire staff to work with children. Many parents who are keen on shopping, relaxing in cafes or visiting salons are ready to pay for the entertainment and development of their child and peace of mind for a few hours.

Variety of types and locations of playrooms

Before launching a project for a playroom for children, one should decide on its type and location, on which the success of the business begun depends to a large extent.

Options children's playrooms:

• Playroom with various equipment and toys (mazes, slides, trampolines, cars, dolls, cubes, etc.). The best place is a shopping center where parents can safely leave the baby and go shopping. The key to prosperity will be an intensive flow of visitors, as well as discounts on rent. It is better to place the room near the entrance to the center in a cozy safe place.
• A children's corner with a small labyrinth and tables for creativity will be relevant in dental clinics, beauty salons, hairdressers, banks. It is supposed to have a mini-format room for children, since there may not be very many visitors in such places at the same time.
• A play club for children of different ages with several zones will become an important part of the cafe. While parents are relaxing comfortably over a cup of tea or coffee, children get their portion of entertainment. Toddlers can frolic in a cozy corner with small soft modules, preschoolers can draw and sculpt at the tables, and teenagers can play computer or board games. Tea parties are organized in a separate area.

For shopping centers and cafes, this business is seasonal, in the cold season the number of visitors is higher than in the summer months. In dental clinics, beauty salons, hairdressers, banks, the flow of visitors is year-round.

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Sequence of registration and opening

This type of business activity, as generating income, must be registered.

The preferred form here will be, which involves significant benefits for, as well as an easy and inexpensive way to formalize.

The organization of the children's playroom corresponds to - 92.7 (entertainment and recreation).

You will also need to register the company with the Pension Fund of the Russian Federation and other non-budgetary funds. Profit accounting can be conducted by or through. Availability of a license for the implementation of general educational work for the maintenance of a children's playroom is not required.

room for a game room, you can or. Each entrepreneur determines a convenient option for himself in accordance with his preferences and capabilities. If the room is located in a shopping center, cafe, etc., it is better to start a business in the autumn, since in summer most kids walk in open areas.

Organization of the game room space

Primary requirements to the children's playroom:

Rules for choosing gaming equipment and equipment

Equipment set for a children's playroom will depend on the focus of the project on a specific age category or on the size of the room.

Suitable for children from 1 to 3 years old soft children's playroom, where all parts are made of stuffed material. It can be a corner in the common room, where there are tables for drawing, a dry ball pool, a children's trampoline, textile houses, constructors with large details, soft puzzles and toys.

For children from 3 to 7 years old place for drawing and sculpting from plasticine with tables, chairs and other devices for creativity. Suitable easels and cabinets with the necessary materials. Some guys will be interested in board or wall games, which also needs to be considered. A wardrobe or a shelf with bright educational books will complement the room.

Teenagers will be interested computer attractions and consoles, books, board or wall games, sets for creativity - drawing, modeling, needlework.

According to the size, cost and variety of equipment, can be identified types of a small soft playroom and voluminous jungle for outdoor games with labyrinths and obstacles, tunnels, slides, ladders, ropes, etc. Kids will like a dry pool with plastic balls, where they can roll down, which is also useful for body massage. Also, soft inflatable trampolines and sports nets for jumping will cause delight.

labyrinth most often made to order, you can choose any size and configuration, as a rule, it is 15-20 square meters. m. Trampolines come in different sizes, the main requirement for them is the presence of safety fences. Size dry pool with plastic balls depends on the area of ​​the room.

A good option would be to equip the room with various soft toys-modules.

Furniture for a children's playroom - tables, chairs for creativity, sofas and easy chairs for parents, cabinets for personal belongings, shelves for shoes, a table and a chair for staff - should harmoniously fit into the interior, be bright, comfortable, functional.

All toys, attractions and devices must be of high quality and tested, comply with international standards, state standards, be safe and not cause allergic reactions.

For an entrepreneur, it is obvious that the richer and more varied the equipment of the room, the more visitors can be attracted to the playground.

An overview of the work of the children's room is presented in the following video clip:

Thinking through the design of the premises, recruitment

Game room design is focused on the age category of children under 7 years old, which means it should be bright, colorful, attracting attention. In addition to classic children's stories on the theme of friendship, games, nature, plants, animals, insects, you can also depict fairy-tale characters, cartoons, and popular children's computer games. The creative solution is full styling rooms for your favorite popular cartoons (Luntik and his friends, Fixiki, Smeshariki, etc.).

The design of the room should provide room division into two main zones: active play and recreation. The popularity of the institution will be added by the allocation of additional space for celebrating birthdays, children's theme parties, tea parties and other events. At some children's playgrounds there is a division into rooms according to age categories, which is also quite justified. Design, first of all, should meet the convenience of the kids, be creative and functional.

Recruitment for a child's room is not an easy task. As a rule, two people working in shifts are needed to look after children. The working day in the game room lasts from 9.00 to 21.00, and the main influx of visitors falls on the period from 16.00 to 21.00. At the same time, the employee must be able not only to organize the leisure of the kids, but also be able to keep track of 20-70 children at the same time, to prevent the children from getting injured or lost.

The main requirements for employees will be: no criminal record, passing a periodic medical examination and having a medical book, the ability to communicate with children and diversify their leisure time, attentiveness, responsibility and accuracy. Higher education in a pedagogical or psychological profile is welcome, but not required. Suitable categories are young mothers, senior students of pedagogical universities, active pensioners with a pedagogical education.

Main responsibilities children's playroom employee:

• Maintaining cleanliness and order in the premises (personally for an additional fee or with the help of cleaning company employees);
• Monitoring the operation and serviceability of equipment, the availability of the required number of toys, books, materials for creativity;
• Ensuring the safety of children in the children's room;
• Conducting play and educational activities with kids;
• Familiarization of children with toys and equipment of the children's room.

The best option for monetary compensation for employees would be a salary plus a certain percentage of revenue (usually 3-5%).

Marketing plan

Opening any commercial enterprise requires preliminary analysis the respective market segment. In this case, it is necessary to study the niche of children's entertainment in a particular city or locality. A carefully conducted marketing analysis will allow you to assess the feasibility of entering this business.

To do this, it is recommended to answer a number of questions:

1. What is the total population of the region;
2. What activities are available for children, and at what age are they designed;
3. Are there game rooms in the city, and what type, what is their target audience;
4. What is the pricing and marketing policy of establishments already available in the region and their popularity among customers;
5. The level of income of the population and their purchasing power (to a large extent affects the development of the children's entertainment market).

Justified and such a way to study the market: posting announcements about the opening of a new children's playroom and waiting for a response to them. According to the results, it may turn out that this market in the city is oversaturated and the entrepreneur needs to either change the profile of his activity or offer unique services and promotions to customers.

Since opening a business for organizing children's playrooms is not difficult, then competition in this area is traditionally very high. And this means that the entrepreneur is required to conduct a flexible advertising and marketing policy in order to attract customers. Seasonal promotions, "happy hours" with various discounts, subscriptions for favorite customers, a unique set of entertainment, educational and educational services will bring success. All this will allow you to differ from your competitors and gain the trust of young visitors and their parents. Of course, the semantic content of the room itself, the quality and variety of equipment, toys, materials for creativity also matter.

Security measures

It must be remembered that working with children brings not only joyful emotions, but also troubles, requires increased care, since the caring employee is responsible before the law for the life and health of children.

On the playground, be sure to comply with the following requirements:

Financial part: costs, profit, payback

Basic costs the organization of a children's playroom depends, first of all, on its size and the amount of equipment. Business plans for a room of 20-30 sq. m with a labyrinth and a table for creativity and for rooms over 70 sq. m with the installation of the game jungle will naturally differ. If in the first case serious start-up capital is not required, then the second option involves significant investments, which can be found, including through registration. However, the financial return from maintaining a large playground is incommensurably higher.

Consider approximate financial plan for a children's playroom measuring 30 sq. m in a shopping center, which can accommodate up to 20 children at the same time. 2 employees help organize leisure activities.

From 30 to 70 children can visit the room per day.

Cost of 1 hour stay in a room for children from 3 years old: on weekdays - 80 rubles, on weekends and holidays - 150 rubles. Children under 3 years old visit the room for free, accompanying ticket for parents - 30 rubles. Subscriptions and promotions are available.

: six months.

Business in the field of children's entertainment provides a stable income and at the same time brings joy, communication, positive emotions. In the playrooms, children are not only supervised, but also actively spend time with other children, play and develop. The main components of success for the entrepreneur will be the organization of recreation for children in accordance with all the rules, ensuring their safety, as well as conducting interesting entertainment and educational programs for kids.

An example of the work of a large children's entertainment area is presented in this video story:

As soon as adults become parents, the question of how to organize the child's leisure begins to haunt them constantly. And how to combine your business with children's leisure as efficiently as possible for both parties? That's what children's playrooms are for.

While parents go about their business, children are supervised, communicate, play and learn something new. For parents, this is help, and for the owners of the room - business. And it can be profitable if you get all the key points right. How to open a children's playroom? The business plan is discussed below.

Registration

To register a children's playroom, you do not need to obtain any additional licenses.

The package of documents regulating this type of activity is reduced to a standard package of registration of a legally operating enterprise providing services to the public.

In this case, individual entrepreneurship is quite enough.

Such registration takes a minimum of time, and the level of costs here is quite small - within the limits of official taxes.

You can deal with registration issues yourself, but then you must be prepared to spend some time in the queue for filing and issuing documents, but you will be able to fit into the minimum budget.

If you are not ready to register yourself, doubt the correctness of filling out the registration forms and do not want to waste time on unproductive activities, you can hire a person who will complete this step for you. The cost of such services today is not so high, but it greatly simplifies the life of a future entrepreneur.

You will receive the documents at the same time as in the case of self-registration (and sometimes even earlier), but during this time you will be able to do for your future business what requires your direct participation.

Equipment (equipment) of the children's playroom

This moment is perhaps the most costly and responsible for this type of business.

You will have to work with children, and they are the most ruthless critics. If a child does not like your playroom, he will not come there again, and no mother will be able to convince him. But if you like it, then he will be your most grateful and regular visitor.

Children's room interior

The main elements of the equipment of the children's room may look like this:

1. Elements for mobile recreation. Children's town, slides, ladders, swings, wall bars, balls.
2. Stationery, objects for drawing and crafts, appropriate furniture.
3. Books for children of different ages.
4. Board games, puzzles.
5. TV, a set of cartoons and children's films.
6. Toys (only those that can be handled easily).

This list is not mandatory for every game room. You can vary it at your discretion, based on the possibilities of the budget and the technical capabilities of the room.

Playroom equipment for children

So, if you have a small room, you should not squeeze a huge town into it, you can completely get by with a small element. Common sense should be the main determining criterion in matters of room equipment. There are only two prerequisites:

1. The child should be comfortable and spacious enough to have enough space to play.
2. Your visitors must be safe. This is the most important requirement. All toys and pieces of furniture must have appropriate safety certificates, be made only from materials that are safe for children (it’s good if they are natural), and be able to be easily washed and processed.

It is also worth noting that high-quality children's equipment is quite an expensive pleasure. However, such things last much longer, they can be subjected to minor repairs if necessary, without replacing them entirely.

This is a smart investment compared to buying cheap pieces of furniture and toys that you will have to change after a short time.

Organizational moments

Speaking of organizational issues, we will again return to security issues in the first place.

Regardless of where the children's room will be located, both must comply with the most stringent sanitary and fire safety standards.

The same criteria must be met by all the items with which the room is equipped.

It is worth taking care of the availability of a first aid kit (we are dealing with children, and they often know how to do the most unexpected things), as well as a sufficient amount of drinking water, disposable tableware and wet and dry wipes. The presence of a bathroom and a place for washing hands is also required.

When preparing your game room for the opening, make sure that as many of your potential buyers as possible know about this event. If the room is located in a shopping center, it is a good idea to place information on the center's notification system (almost every modern mall is equipped with it), as well as place advertising information in nearby houses.

If you're opening a game room elsewhere, it's worth spending a little more time on ads. Specific activities and ways to communicate with potential customers are determined depending on the specifics of your game room and the general traffic of visitors.

Children's playroom in the sports complex

Speaking about the format of the children's playroom, it is worth noting that along with the already familiar forms that can be seen today in almost every large supermarket, today the form of coworking is becoming more and more popular, which has already reached children's establishments.

More and more young mothers want to lead an active social life, while remaining together with their children. Coworking is ideal for such cases. Any mother can come here with her child. Each of them can do what he is interested in, the mother can work, negotiate or communicate with other mothers, and the child at this time can play with peers.

At the same time, a relaxed and creative atmosphere motivates them to constantly visit such spaces. Yoga, drawing and creative development classes for children and adults are perfectly combined in such spaces.

In the summer, coworking can be organized right on the street, in a park or square, because then your visitors will enjoy communication and fresh air at the same time.

Staff

Cheerful and interesting employees are the main value of the game room.

There are no clear criteria for age and professional education.

The main thing is that the person working with children in your playroom should be psychologically balanced, educated enough, and have the ability to establish contact with any child.

Naturally, the presence of a health book and regular medical examinations are a prerequisite for every employee dealing with children.

For everything else, you can rely on your own discretion. Both young animators and nannies of age can do their job equally well, corresponding to the tasks set, as well as the level you declared. In some cases, mothers themselves are also involved in working with children in the playrooms, who have a desire to communicate with the child as much as possible.

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Profitability and place

The profitability of a playroom for children is closely related to its location. Therefore, it would be good to initially worry about finding a room located in a place with good traffic for your target audience. Traditionally, the best places to organize such places are large supermarkets, shopping centers and shopping malls.

Here, parents are ready to spend a significant amount of time, and they are interested in organizing leisure activities for their child during this period. Children visit such places with pleasure, and it is they who initiate the trip to the shopping center.

Game complex in a supermarket

The malls themselves have an interest in the good performance of the children's playrooms, as both parties benefit mutually from a well-organized process.

If you are not satisfied with the profitability of hourly rates, you can provide a number of additional services that will attract more visitors to you.

So, we can talk about organizing holidays for children, holding birthdays and theme parties. Children are also interested in various creative workshops that can be held on a regular basis. So you will have a regular source of additional income.

Business plan for opening a children's playroom

The organization of a children's playroom can be a good business and bring a stable income to its owner, if you approach the matter thoughtfully.

There are several key points that should be carefully considered at the stage of drawing up a business plan:

• questions related to registration;
• how to equip a children's room;
• where to find a room;
• selection of employees;
• advertising.

Each of these stages requires a certain amount of time and money. Having correctly calculated them, you can draw up a detailed action plan for yourself and calculate the payback period and the level of profitability of your business project.

It should be noted that the need for children's playrooms in big cities is much higher than in small ones. However, here the level of competition will be much tougher than in a small town.

When preparing the launch of a new project, it is worth starting traditionally with an analysis of the existing competitive environment. Look around the area that interests you, find out where children's playrooms are already operating, what services they provide. In this way, you can identify the clear needs of potential buyers and offer them exactly the service that will be expected at a given time and place.

This approach will help you start successfully, bring the payback period of investments closer and reach the expected level of profitability.

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