How to open a fishing shop? Practical Action Plan

Fishing is an occupation that is in great demand in Russia. For many of our citizens, it is fishing that is a real vacation, a way to relax.

Since this type of occupation is popular with us, it will be useful to open a store that provides services to fishermen. Goods for fishing will always be in unquenchable demand. This is a very profitable investment.

The owner of his own business, who himself understands all the intricacies of the business, will open a point of sale for fishing products that will flourish all the time. Therefore, if fishing turns you on, then it will be relevant to do this particular type of business. It will be a little more difficult for amateurs, as they will need to understand the intricacies. This type of business is very promising, and the risks are small.

Top notch customer service is the basis of prosperity. Some people who are not versed in fishing are successful in their business.

This is facilitated by sellers - experienced and professional anglers. These people, who have been engaged in professional fishing for many years, are ideal helpers. They will easily help the buyer, give the right advice, reveal many secrets of fishing. After all, it has long been known that customer service at a high level is the success and prosperity of any type of business.

The feature of your future store is professional sellers. No one is better than them can understand the goods. Therefore, the first thing you should do is find the right workers.

So, having decided to open a fishing tackle shop, you need to start with the following. You will need to complete several documents. But first, you should decide for yourself what kind of store format you will have. Usually, many people open a typical department in sports stores using a sublease agreement.

If you still want to open a specialized fishing store, then this is a more costly option. Although, it is not recommended to open a branded large store for a start. Try your hand at the department. If you succeed, then you can open a large specialized store.

The department is convenient, economical and safe. There you will be able to sell fishing tackle from various manufacturers. In large stores, specialized and expensive goods are sold. For example, spinning rods for 1500 rubles. Rent a department in the store. An ideal room is considered to be 50 sq.m. Unless, of course, you will trade in large goods, such as a tent or a boat. In this case, you will need twice as much space.

Having dealt with the room, you need to start decorating it. Get racks, shelves and install them on the walls. Mount the shelves firmly, leaving more space between them to fit fishing tackle.

Fishing rods can not be put on shelves, but hung on walls or placed at the entrance to the store. This is such a publicity stunt. The best bits, with colorful decorations, are displayed at the entrance to attract the attention of buyers.

After the racks are framed, you need to make a purchase of goods. All experienced store owners will tell you that you should buy a product that is considered the most popular for fishing - these are:

• Spinning rods
• floats
• Hooks
• Weights
• Coils
• Fishing line of various sizes
• Sleeping bags
• Paddles and more.

You can also stock up on fishing clothes, such as canvas. It is lightweight and well protected from the rain.

The next step in the fishing business- This is an advertising campaign. As you know, advertising is the engine of trade, so try to be careful about this. Every advertisement starts with a sign.

Think about how to arrange it, involve professionals in the work. A specialist who understands advertising is able to attract much more customers with one, correctly composed slogan, than a hundred signs combined. You can use various media and the Internet. The main thing - do not save on advertising!

We conclude an agreement with an importer of fishing products in our country. These may be firms in Japan, Western Europe or the USA. You can also find so-called "left" suppliers who do not have exclusive rights, but the goods are sold much cheaper.

Time and experience will tell which of them to conclude an agreement with. It will not be superfluous to get recommendations regarding this issue from friends. Recommendations given by an experienced specialist are valuable information.

When opening a fishing goods store, you should pay attention to competition. This is an important point. Not too high competition in the city where you live is a symbol of a successful career. Although, if your store will provide quality customer service, they can only reach out to you.

As mentioned above, sellers must be professional fishermen. But that is not all. The seller must be a polite person, able to find a common language, even with the most picky client. You can hang a sign in the store - "The customer is always right."

Sellers of your store do not have to understand the specifics of fishing, but he is obliged to know which lure goes for a certain fish. The specialist knows all types of spinning rods, their purpose for types of reservoirs.

They must know what kind of fish bites and easily distinguish between a reel and a multiplier. If you are not familiar with professional anglers, then you can use the following method. Ask your fishing friend to do the interview for you. People who have passed this control will become your potential employees.

Usually, in a medium-sized fishing store, one or two salesmen will suffice. One of them can be registered as a consultant. As for accounting, it can be entrusted to a special firm.

Any type of business, including fishing, needs paperwork. The most famous are sanitary-epidemiological and permitting documents. Their registration can take a long time, for example, about two to three months.

This time can be usefully used for organizing the premises, purchasing goods and networking.

Permits are as follows:

• Permit from the prefecture of the city concerning the operation of the store or department
• The decision of Rospotrebnadzor, allowing you to use your store
• Documents on sanitary production control. They are designed to ensure that all sanitary norms and rules stipulated by law are carried out at the enterprise. These documents come into force after they are agreed with the authorities of Rospotrebnadzor
• Conclusion issued by the Sanitary and Epidemiological Center of Rospotrebnadzor conducting the inspection. This check determines the compliance of the premises of the store with applicable laws and regulations.

In addition to the documents for permission, you will need to issue a number of the following:

• A document confirming the permit for the export of solid household waste and various waste
• Agreement regarding the performance of dry cleaning and laundry services, which will carry out laundry and cleaning of special uniforms of store personnel
• An agreement confirming the right to systematic cleaning and disinfection of the premises, ventilation and air conditioning systems

Regulatory documents required to open a fishing store should include in their list:

• A document confirming the regular implementation of sanitary and epidemiological procedures regarding the extermination of rodents, as well as pathogenic microorganisms and insects
• Official document confirming the permission to dispose of fluorescent lamps

Knowing all these subtleties of paperwork, it becomes easier to conduct business. Useful information will help you maximize the process of opening a fishing store without wasting time.

If all this red tape with documents scares you, then you can use the services of special companies involved in quick service.

They will prepare all the necessary documents instead of you, and you will only have to use the time to improve your business.
It is difficult to say how much money will be needed to open a fishing store. Everything will depend on the specific case.

But in conclusion, I would like to note that only by sincerely loving your work, your business, you can achieve significant success in any field of human activity.

Hello friends.

I want to enrich the moneymaker's blog with another useful article, as always - on a commercial topic. Have any of the readers seriously thought about how to open a fishing store from scratch? Has anyone considered this niche as their own, calculated investments and payback, real prospects for trading in fishing equipment?

I must state the fact that with proper organization, the sale of any product will be profitable. And fishing - including, despite their specificity and non-belonging to the group of wide consumer use.

Fishing Shop Features

I must immediately warn businessmen from the countryside that this type of business is suitable only for big cities. Even the most avid fisherman from the outback, who knows everything about fishing and knows how to open a fishing store, will not be able to achieve the number of buyers necessary for such an outlet.

But if a store for anglers is the dream of your life, and the city is far away, there is an option for online trading. This is in the current conditions of "internetization" of sales - successful.

One of the features of the fishing store is the possibility of organizing a non-standard format. For example, shop-club. If the owner himself is not indifferent to fishing, he, in addition to selling tackle, fishing rods and hooks, can periodically organize collective fishing trips, deliver thematic magazines about the angler to regular customers, and teach the art of catching fish to beginners. And during events, demonstrate and test new tackle or related products from the store.

good location

The first thing that is necessary for successful sales in a fishing store is to “catch” buyers. Taking into account the fact that the vast majority of target customers are men, it is customary to organize shops with a fishing assortment near car markets, city markets and on the outskirts of the city.

Do not underestimate the stores on the road - if you create an assortment according to the principle "you need to buy more, otherwise you forgot", then you can count on a very high income.

Advertising campaign - constantly

When opening a fishing store, designate the purchase of goods and the promotion of the store as the largest expense items.

Considering the seasonality of the goods and the average frequency of equipment renewal by fishermen 1-2 times a year, the need to attract new customers is always relevant. This means that the need for constant advertising of a fishing store is also relevant.

Tell and announce your store wherever possible: in print and online publications, on forums and announcements on boards, hand out flyers and organize interesting events (mentioned above). Your goal is to ensure that the store is always heard and recognizable.

Another way to promote is to create a unique concept. Before starting fishing from scratch, familiarize yourself with the principle of operation and the assortment of fishing stores near you. There is no point in opening the “same” one, since fishing goods are not essential products. In this segment, it is difficult to develop a completely new concept, but if you think about it, you can offer the buyer something that competitors do not have.

Now - about the amount of goods. The minimum number of positions when launching a store is 7-8 thousand. In the future, you can increase to 20 thousand (I'm talking about the foreseeable future - 2-3 months of trading).

When purchasing goods, consider the fact that small fishing gear is quite expensive. Therefore, do not be surprised that a lot of money was spent, and the goods take up only a couple of shelves.

Fishing shop staff

A store with a fishing assortment is not the place where the buyer comes to quickly acquire the necessary thing and retreat just as quickly. And fishermen are not the people who are used to making purchases in silence.

They need to know exactly, down to the smallest detail, everything about both a small lure and a large boat. Therefore, it is quite reasonable that in such stores consultations develop to the level of fishing stories, and the purchase can last from an hour or more.

Now the question is: can at least one long-legged young lady be able to withstand such a purely masculine theme? Will a woman be able to tell an experienced (or inexperienced) fisherman in detail about all the intricacies of the latest gear? Will she have the patience to listen to several long stories in a row?

Female salesgirls, as a rule, do not get along in stores with a purely male assortment. When recruiting staff for a fishing shop, use the following tips:

1. Take on this role if you are good at fishing.
2. Hire men whose hobby is fishing (this is ideal).
3. Learn the nuances of how to open a fishing online store (you can recruit girls who understand the product, they won’t have to listen to stories on the Internet).

Range

The most popular product in the segment of fishing accessories, the so-called consumables: shoelaces, floats, baits, sinkers, lures, bait. This product must always be present in the warehouse in the required quantity - it makes up a third of the store's turnover.

Offer gear and accessories either branded, if the store is located in the city center and pretends to be some kind of fashion, or budget Chinese, if the store is in a microdistrict.

Related products: there are two categories - small (dishes, nets, clothes, fishing rod covers, bags and backpacks) and overall (boats, tents, sleeping bags). It is reasonable to divide the section of related products into subsections - for a small and large assortment.

Where to buy goods?

This is a very difficult question, to which I cannot give a specific answer, since it mainly depends on where you live.

You can search for suppliers either using the Internet, or you will have to ask around with existing owners of fishing stores.

In both cases, the answer to this question can be obtained quickly and easily, as there are now more manufacturers than shops.

Payback and profit

It all depends on the general economic situation - according to statistics, during recessions, sales in stores with a specific range of sales can be halved.

• Market prospects
• Description of products and services
• Room selection
• Staff selection
• Marketing plan
• Step-by-step plan for opening a fishing store
• What equipment to choose to open a fishing store
• What documents are needed to open a fishing store
• What taxation system to choose for registering a business selling fishing equipment
• Do I need a permit to open a fishing shop?
  • • • Similar business ideas:

Sample business plan for a fishing shop open in a 25 sq. m.

Market prospects

Despite the presence of high competition in the fishing tackle sales market, opening your own fishing store is a profitable business. According to some reports, the Russian fishing tackle market is estimated at $1 billion. At the same time, the annual growth of the market is no less than 15 - 20%. All this is taking place against the backdrop of growing prosperity of the population and an increase in the culture of fishing. In large cities and metropolitan areas, more and more private ponds appear, and fishing services are actively advertised. There are more and more fishermen, which means that the demand for fishing tackle is growing. And if the demand grows, then the supply will also grow.

How much money do you need to open a fishing shop

According to the preliminary plan, you will need to invest at least 1,320,000 rubles to organize a fishing store:

• Cosmetic repairs of the premises - 100,000 rubles.
• Purchase of commercial equipment (racks and showcases) - 120,000 rubles.
• Creation of an assortment of goods - 800,000 rubles.
• Advertising budget - 100,000 rubles.
• Business registration and other organizational expenses - 50,000 rubles.
• Reserve fund - 150,000 rubles.

Description of products and services

The assortment of our store will include the following items of goods:

• rods
• Coils
• Wobblers
• Spinners
• fishing line
• soft lures
• Hooks and weights
• Swivels, fasteners
• Bait and bait
• floats
• Leashes
• Clothing and footwear (boots)
• Fishing accessories (thermoses, cages, echo sounders, quokies, etc.)
• Ice screws
• Boxes and boxes
• Balancers

Particular attention will be paid to the range of spinning gear. It should be as diverse as possible and include all price categories: from the most expensive to budget equipment. It is known that about 70% of the store's profit is made by the sale of spinning rods and tackle for them. The rest of the "small things", like floats and sinkers, although sold in large quantities, but it will not work to make a good profit on this. To understand how much you can earn, let's calculate the approximate capacity of the fishing tackle market in our city. According to some data, every sixth adult man in Russia is an amateur fisherman. If we take into account that in a city with 500 thousand inhabitants there are approximately 150 thousand adult men (both workers and pensioners), then there are at least 25 thousand fishermen in such a city. Statistics also show that the average fisherman in Russia spends about 4,500 rubles a year on the purchase of fishing products. It turns out that in our city the market capacity is: 4500 rubles. * 25,000 (number of anglers) = 112 million rubles. The amount is not small. The average trade margin in our store will be 70%, and the average check will be 500 rubles (there will be purchases for 50 rubles and 5,000 rubles). It is difficult to calculate the approximate number of visitors. However, given the lack of competition within a radius of 700m, it is safe to say that there will be visitors from the first days of the outlet opening. According to our estimates, in the first three months, about 30 people a day will visit our point. The planned attendance figures are 60 people per day. The average revenue per day will be 15,000 rubles.

Download a business plan for a fishing store

Room selection

To accommodate the store, it is planned to rent a room of 25 sq. m., located in a residential area of ​​the city. The leased retail space is located right behind the entrance to the building, which is a big plus. The building where our store will be located is located on the first line of houses, right next to the roadway. There is a tram stop nearby and there is always an increased traffic of people. The rent will be 25 thousand rubles per month. A number of domestic wholesale companies and manufacturers will be suppliers of goods to our store. We will look for them throughout Russia. Some of the goods are planned to be imported directly from China - this is profitable. Chinese fishing products (goods) are several times cheaper than European and Russian ones. In China, mainly fishing line, reels and rods will be purchased. Attachment, bait, bait, weights will be bought at the local Russian market. In general, those products that are not profitable to carry over long distances (due to weight or short shelf life). It is planned to spend at least 800 thousand rubles to create an assortment of goods.

Staff selection

As a staff, it is planned to employ two salespeople to work in shifts 2/2. Strict requirements will be imposed on sellers: good knowledge of the assortment, the ability to find a common language with anglers (it is desirable that they themselves be fishing enthusiasts), courtesy and responsibility. Accordingly, the salary will be normal for our city: the salary is 15,000 rubles. + % of daily revenue (5%). The average salary of one seller will be in the region of 20 - 25 thousand rubles. The project manager will personally deal with the purchase of goods and accounting.

What OKVED code to indicate when registering a fishing store

The legal form of our store will be ordinary individual entrepreneurship. OKVED code - 52.48.23 "Retail trade in sports goods, fishing accessories, camping equipment, boats and bicycles." Taxation system - UTII (single tax on imputed income).

Marketing plan

In view of the presence of great competition among the fishing points of our city, the issue of advertising and promotion of the newly minted store becomes relevant. Among the effective methods are:

• Placing information in the media;
• Distribution of leaflets at the entrances of apartment buildings and in the private sector;
• Placement of outdoor advertising;
• Participation in sponsorship events. For example, in the competitions of the city in sport fishing.

We plan to spend at least 30,000 rubles on advertising purposes every month. What can distinguish our store from many other similar points is the presence of its own website. To be more precise - an online store. Our city is large (more than 500 thousand inhabitants), so investments in the creation of the site should pay off with interest. The site can be advertised in popular fishing communities, through contextual advertising and by posting unique articles.

Financial calculation and payback

Let's proceed to the calculation of the main indicators of economic efficiency according to the business plan. Fixed monthly expenses of a fishing store:

• Rent - 25,000 rubles.
• Salary - 40,000 rubles.
• Deductions to off-budget funds - 12,000 rubles.
• Transportation costs - 20,000 rubles.
• Tax (UTII) - 7,000 rubles.
• Advertising - 30,000 rubles.
• Other expenses - 15,000 rubles.

Total - 149,000 rubles.

The break-even point of sales at a trade margin of 70% will be 361,857 rubles.

With a monthly revenue of over 500 thousand rubles, the profit will be at least 140 thousand rubles.

How much can you earn by opening a fishing shop

Net profit, as can be seen from the calculations presented in the table, will amount to 71 thousand rubles per month. The profitability of the store according to the business plan is 19%, which is a good indicator for such a business. The payback of the initial investment will come in 18 - 20 months.

Recommended download a fishing store business plan for only (banner_bi-plan), from our partners, with a guarantee of quality. This is a complete, ready-made project that you will not find in the public domain. The content of the business plan: 1. Confidentiality 2. Summary 3. Stages of project implementation 4. Characteristics of the object 5. Marketing plan 6. Technical and economic data of the equipment 7. Financial plan 8. Risk assessment 9. Financial and economic justification of investments 10. Conclusions

A shop for fishermen is a rather specific business. If you are a private entrepreneur and do not understand anything in this matter, it is better to immediately abandon such an undertaking and open, for example, or. Otherwise, it is advisable to find someone who knows a lot about fishing and can bring you up to date. Having certain knowledge and experience with an investment of 2.5-3 million rubles, you can go to zero in 7-8 months.

Unique concept

Before you open a fishing shop from scratch, you need to study the points of competitors that operate in your area. Since fishing tackle is not an essential item, choose an original concept for it. Your outlet should not be like others. Only in this case it will attract the attention of buyers.

For trade in fishing goods, you can choose one of the directions:

1. profile;
2. Branded;
3. Multidisciplinary;

The most popular, the last option, because people are always attracted by low prices and a large assortment. But if such outlets are already operating in your area, you should not bet on it.

Equipment and location

Since 99% of buyers in fishing shops are men, they need to be opened near city markets or near automobile or. The best option is a store on the outskirts of the city. On how to open a fishing store, you can consult with avid anglers. They will help you to choose a hot product and make an assortment.

If the business plan of a fishing store provides for low prices, then there will be a lot of goods. Therefore, you need to choose a spacious room for the store, with an area of ​​​​80 square meters. meters. It is desirable to divide the trading zone into two parts. Thanks to this, customers can easily choose the product they need.

Place in the first room:

• Fishing lines;
• Fishing rods;
• Bait.

The second hall can be used for sale:

• Tents for recreation;
• rubber boats;
• sleeping bags;
• backpacks;
• Clothing and footwear for fishing.
• Don't forget to consider that you will also need storage space.

Range

Before you open a fishing store, you need to understand the sales cycle. Experienced anglers renew their gear a couple of times a year. If you provide effective advertising, the influx of buyers will be constant.

You can only trade gear from well-known brands. To expand the range, use inexpensive Chinese products. There is always an increased demand for cheap goods. The ratio of branded and Chinese goods should be 50:50.

Registration

Before you open a fishing store, you need to officially register your business. Choose the appropriate taxation system, as well as obtain all the necessary permits and certificates to conduct such activities.

To avoid any problems, you should:

• Register an individual entrepreneur. Of course, you can open another form of enterprise, for example, an LLC, but for this case, an individual entrepreneur is an ideal option;
• Open a bank account. It is used for all reporting to the tax office. Personal accounts cannot be used for business projects.
• Obtain special codes from the statistics department.
• Pick a room.

Staff selection

People come to the fishing store not to quickly buy something and leave. This is a kind of club of interests, so buyers need practical advice from an experienced seller. They, no doubt, will buy a lure, on which, according to his stories, a 15-kilogram carp was caught. Therefore, only real fishing fans who have extensive experience and certain skills in this business should be hired.

Many are interested in whether it is profitable to open a fishing store? Yes, it is profitable, but only if it employs experienced sellers who can tell everything about the product.

It is desirable to make two shifts, in which two sellers will work. They should help the client to make a choice, know the whole range and be pleasant in communication. In order for sellers to be interested in sales growth, encourage them more often with bonuses.

In addition, to open a retail outlet, you need to hire an experienced manager and a good accountant. Entrust your affairs only to knowledgeable people who understand all the intricacies of working with clients and reporting.

Important production points

Of course, in any store, the most important thing is the product. But it is also worth remembering that the outlet must be prepared for opening. It is necessary to repair the premises, as well as to install all the necessary equipment.

It is important to choose the right boxes and racks on which equipment will be laid out and fishing tackle will be placed. You will have to buy special counters and showcases with numerous drawers in which you can place all the fishing accessories.

Start-up capital

Now we have to deal with the financial issue.

How much does it cost to open a fishing shop can be calculated taking into account the following costs:

• Premises rental;
• Repair;
• Retail store equipment;
• Purchase of goods;
• Advertising.

You will have to spend about 850 thousand rubles on opening. Since the fishing tackle trade is a fairly profitable business, you will return the initial capital in the shortest possible time, literally in 3-4 months.

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Summarize

It is quite difficult to say how much you need to invest in this business. Therefore, it is impossible to accurately answer the question of how to open a fishing store from scratch. It depends on the specific situation and the specific case. Therefore, for each outlet it is necessary to develop an individual business plan.

Despite the fact that there is a constant demand for such a product, in order to get a good profit, you need to love your job very much and invest your whole soul. The main drawback of the fishing tackle trade is seasonality. Before embarking on such a business, you need to carefully consider everything and carefully study the market. Only then can you be successful.

Fishing is the favorite hobby of millions of men. And this means that opening a fishing store is a good idea for a business. But from the idea to the implementation of the plan in practice is a long way. How to open a fishing shop and how much will it cost? We answer questions.

Business classification

To begin with, having decided to open a fishing store, it is worth deciding on the level of business. What exactly do you want: to start simply with the fishing department in the Sporting Goods store or open a large specialized store where the buyer who comes for the hook ends up buying a spinning rod, a set of mormyshkas, and an inflatable boat? The size of the required premises, and the quantity, as well as the range of goods depends on your choice at the initial stage.

But you can go on a different principle of organizing trade: choose one or two brands of a similar product and engage only in their implementation. In this case, you can conclude an agreement with a specific company for the wholesale purchase of their goods and sell tackle of certain brands at affordable prices. Another example of such a business is fishing supermarkets, in which several specialized outlets with different fishing equipment are collected under one roof.

Registering a business

So, once you have decided which outlet you will open, you need to complete a number of formalities:

1. Decide what you will have: or, and go through state registration. In practice, it is easier to register an individual entrepreneurship. In addition, IP is easier to keep records. And in this case, experts recommend choosing from taxation systems (if for some reason it is impossible to use UTII in your region, then you should choose the simplified tax system of 15% - income minus expenses).
2. Select codes : 52.48.23 Retail sale of sporting goods, fishing equipment, camping equipment, boats and bicycles
3. Register with the territorial office of the Pension Fund.
4. Buy or rent a space.
5. Obtain a work permit from Rospotrebnadzor.
6. Obtain a work permit from the State Fire Supervision Authority.
7. Make a list of goods and order a wholesale supply.
8. Select personnel (unless, of course, you plan to use hired workers).
9. Order a sign and organize advertising.

By the way, a license for a fishing shop is not needed, since the sale of fishing accessories is not licensed.

Shop to be!

Choosing a location for a future store is an important moment. After all, profit directly depends on how convenient the location of the outlet will be. Therefore, it is worth giving preference to premises located in places of constant human flow: public transport stops, large parking lots. It can be a small boutique in a shopping center, where there are always a lot of people, or a cozy shop in the basement of a residential building, where there are shoe repair or key making workshops nearby.

As for the area of ​​\u200b\u200bthe outlet, it should be such that it can easily accommodate the entire assortment of the store. At the same time, it is worth paying attention to the fact that all goods must be neatly laid out and clearly visible to the buyer. This means that the area of ​​the store should be at least 80-85 square meters.

Market analysis

Everyone understands that fishing tackle is not bread or matches. And no one will buy them in the first place. But, nevertheless, there is a category of people who annually spend a substantial amount on fishing tackle and accessories. Based on statistics, for every 300,000 population, there are approximately 25,000 potential fishermen who regularly purchase goods from fishing tackle stores. And if we take into account that each of them will spend about 4,000 rubles a season to update their gear, it turns out that stores will earn 100,000,000 rubles from customers. Are you encouraged and inspired by these numbers? You should not rejoice ahead of time, because you also need to take into account the presence of competitors who are already working on the market. Again, let's turn to the statistics: in order for the store's income to be at the level of 4,000,000 rubles, there should be no more than 25 fishing stores for every 25,000 potential buyers. Now count the current competitors in your city. If the market situation allows you to occupy a free niche, then you can open a business.

Range

As for the assortment of a fishing store, it is better to combine the sale of goods directly for fishing with the sale of tourist supplies. It will be convenient for customers who can buy fishing rods, floats, hooks, spinners, barbecues, tents, tourist furniture, and even inflatable boats in one place.

If you approach the selection of goods from a scientific point of view, then you should ensure the sale of at least twenty groups of goods. At the same time, fishing tackle (rods, spinning rods) should be the main product, and consumables (bait, fishing stuff, fishing line, floats, etc.) and related products (equipment, tourist equipment, clothes and shoes for fishermen) should be additional. As a percentage, it will look like this:

• basic goods - 60%,
• consumables - 30%,
• related - 10%.

Pricing

As for prices in a fishing store, not everyone knows that all goods are sold there with fairly decent margins. For example, the sale of basic goods at retail involves a markup of 25 to 75% depending on the product, while consumables are sold, as a rule, with a markup of 100%. If we are talking about the sale of goods from well-known manufacturers, then the margin can reach 300%. Agree, with such pricing, it is not difficult to recoup the costs of wholesale supply. Of great importance is the choice of suppliers of goods. These should be reliable firms with a good assortment. You can also select several suppliers of different product groups with the most suitable prices.

Staff

The issue of personnel in this case is extremely important, since you are going to open a fishing goods store and trade in a specialized assortment. This means that sellers should at least understand it, and it is better if they are amateur fishermen. On the one hand, in a store where the overwhelming majority of customers are men, a female sales assistant should be taken. But in this case, this will be justified only if she is well versed in the product and can advise the novice fisherman on all issues of interest. Unfortunately, such applicants for the vacancy of a consultant are quite rare, so it is better to choose several men who are well versed in the topic. A small retail outlet will require three or four salespeople.

production moments

Of course, for any store, the main thing is the product. But do not forget that the outlet needs to be prepared for opening: make repairs and install retail equipment. In this case, it is important to choose the right showcases, racks and boxes, where the entire assortment will be laid out and all the tourist equipment will be placed. Be sure to take into account that all goods must be available to sellers and buyers in order to be able to consider the proposed gear and quickly find small consumables: hooks, fishing line, floats, sinkers, and more. For small goods, you will need special counters with numerous drawers and display cases in which you can lay out various fishing accessories. In addition, it is necessary to correctly place tourist equipment so that it is convenient for buyers to view and evaluate it.

Ideally, all store equipment should be in the same style. Then the view of the outlet will be attractive, and it will be easier for sellers to navigate the assortment, and the impression of buyers from the establishment will be positive. Therefore, you should not save on the repair and arrangement of the store.

financial question

And now let's calculate how much money will be required to open a fishing store.

The calculations show that the opening of the store will require 830,000 rubles. . But, given that the angler store as a business is a fairly profitable enterprise, the initial investment will return pretty quickly. Indeed, taking into account the trade margin, which will average 100%, the initial wholesale purchase will bring 450,000 rubles of income. It follows from this that the full payback of the initial investment will occur in three to four months.

We will calculate the necessary costs and potential income of a fishing store with an area of ​​80 square meters, which employs three sales assistants and a director / owner (with the function of a chief accountant).

Based on the calculations, it can be seen that the profitability of such a business is very high, and if the assortment is constantly expanded, then the profit will grow.