home » Cash transactions » How to open a shawarma: what you need for this. Interesting ideas for a business plan - opening a kiosk selling shawarma How much money do you need to open a shawarma

How to open a shawarma: what you need for this. Interesting ideas for a business plan - opening a kiosk selling shawarma How much money do you need to open a shawarma

The business of preparing and selling shawarma is very popular today among budding entrepreneurs. It’s not surprising - all the costs of starting a business, due to the high demand for “fast” food, pay off quite quickly. And even despite the high level of competition in this niche, anyone can build a profitable business. Start with drawing up - the price of equipment for shawarma must be taken into account, the right place of sale must be chosen, and a development strategy must be thought out.

How to open a shawarma from scratch? What does an entrepreneur need to take care of so that the business begins to bring consistently high profits over time?

Our business assessment:

Starting investments – from 120,000 rubles.

Market saturation is high.

The difficulty of starting a business is 7/10.

Choosing a business format

Choosing a business direction is the first thing a businessman should think about. All further steps - search, premises, equipment purchase, marketing policy - will depend on the format of the fast food establishment.

You can conduct shawarma production as a business in a mobile or stationary stall, as well as indoors. Each option has its own advantages and disadvantages:

Separate room. In this case, you will have to prepare numerous documents and obtain permits from Rospotrebnadzor, SES and Fire Supervision - the selected premises will be carefully checked by supervisory authorities for compliance with all rules and regulations. This option, in terms of business registration, is somewhat more complicated. But you can place your establishment in a pavilion of a shopping center, where there is a lot of traffic. The key to success is placement in a crowded place.
Stationary stall. There will be few checks when opening a “street” business - you only notify the supervisory services about the start of work. And Rospotrebnadzor and SES can conduct an inspection only after a year or based on a specific client complaint. But here problems of a different kind may arise - in order to set up a shawarma kiosk on the street, you will need to rent a plot of land from the city administration. As a rule, ground rent is less than renting a pavilion in a shopping center - the benefits from street trading can be quite significant.
Mobile stall. Shawarma on wheels will require registration of the van with the traffic police, because it, in fact, remains a vehicle. Such a business will have an important advantage when compared with other formats - you will be able to change the location of your trade at least every day, choosing a more profitable point of sale. It is better to start opening a shawarma shop on wheels with a rented van - the initial investment will not be that much.

Consider opening a shawarma outlet as a franchise – there are plenty of offers on the market. The options are: Uncle Doner, Lunch Express, FOODmix. But in some cases, the system of organizing a business through a franchise system will require larger investments - you pay for using the brand and comprehensive assistance from specialists when opening a retail outlet. Franchising a shawarma stall or a full-fledged fast food establishment, if you choose a brand known to consumers, can bring great profits.

We set up your business correctly

To save on initial costs, register your business as an individual entrepreneur - for a mobile or stationary stall selling shawarma or kebabs, this is quite enough.

After registering your business with the tax office, you notify Rospotrebnadzor, the fire service, the SES - government agencies, if necessary, conduct inspections. If no violations are detected, the shawarma tent can begin operating. Sometimes the process of obtaining all the necessary permits drags on for many months. Therefore, it is better to start collecting all the papers in advance in order to have time to open the stall in time for the spring-summer season.

Selecting the location of the outlet

Income from running a business will directly depend on which place you choose to conduct sales.

The main rule is that the place should be crowded. Evaluate several options before entering into a lease agreement with the owner of a pavilion or land plot - it is important to consider the level of competition. It’s great if there are no retail outlets nearby offering the same products - then the shawarma business will bring more profit. Can't find such a place? Then you will have to stand out from your competitors in some way - lower prices, a bright sign, noticeable from afar.

How much money you will pay for rented space in a shopping center or for a plot of land on the street will depend on the “demand” of the place - the closer to the city center, the higher the monthly fee will be.

Choosing equipment for making and selling shawarma

The business plan for opening a shawarma must include the cost of purchasing equipment - in fact, this is the main expense item. It is better not to save money on the purchase of devices - the quality of the finished product will depend on them. If your goal is to meet the minimum amount when starting a business, think about purchasing used devices.

You will need to purchase the following basic equipment for making shawarma:

grill,
industrial vegetable cutter,
immersion blender for making sauces,
fridge,
tables,
oven for heating (contact grill or regular microwave) ready-made dishes.

The most “main” apparatus for the production of shawarma is the grill. Approach his choice with all responsibility.

The equipment is a cabinet made of stainless steel with a heating element of a certain type. Depending on the specific model, the shawarma installation can be supplemented with auxiliary elements - a tray for collecting draining fat, a set of skewers, gastronorm containers, stands. The device operates from mains or gas.

The first option, despite the significant costs of paying for electricity, is most common among owners of establishments producing and selling shawarma. When you open a mobile kiosk, you can buy a gas-type shawarma preparation machine - you will need to purchase a cylinder with liquefied gas. But its operation requires compliance with fire safety - inspections by supervisory authorities cannot be avoided.

When choosing a grill, be guided by the following technological characteristics - performance, capacity, type of heating, presence of a drive for rotating the skewers. At first, you can purchase cheaper equipment - with low power. And when the shawarma shop gets going and begins to attract large flows of customers, you can “modernize” the technical equipment.

What is needed if an entrepreneur plans to offer customers not only shawarma and kebabs? Here everything will depend on the specific assortment of dishes. You may need the following equipment - a deep fryer, an oven for frying pancakes, a waffle iron, a blender for making cocktails.

It is quite possible to buy equipment for the production of shawarma for 50,000-70,000 rubles. But these will not be devices of the highest power. A complete set of equipment will require more significant costs - at least 100,000 rubles.

We hire staff and study the technology of preparing shawarma

Shawarma production is a simple process. Many chefs are proficient in technology. To sell a quality product, try to find a real professional - deliciously prepared dishes will attract customers to your stall.

A prerequisite is that employees have health certificates! It’s better not to take risks here - at the first inspection of the establishment by sanitary services, you will receive a fine.

You will need to regularly purchase fresh raw materials for making shawarma - chicken, pork, pita bread, carrots, cabbage, tomato, cucumbers, onions, mayonnaise, ketchup. The complete list of necessary products will depend on the developed menu and recipe for preparing the main dish. Initially, shawarma was a Turkish flatbread stuffed with beef, pork or lamb, and vegetables. In our country, almost every shawarma shop uses thin pita bread to prepare the dish.

In general, the technology for preparing shawarma looks like this:

The meat is cut into thin pieces and threaded onto a vertical skewer in the grill.
As the meat cooks, it is cut into small pieces into a tray.
Next comes the “packaging” of shawarma - vegetables, meat, sauce are placed on pita bread, which is then wrapped.
Ready-made shawarma can be additionally fried.

Take care to order branded bags and paper packaging - this will help you stand out among your competitors.

Selling shawarma will bring high profits if you begin to offer customers delicious dishes prepared from quality ingredients.

We calculate the possible profit from doing business

We figured out how to open a shawarma stall. How much profit will a stall selling “fast” food bring in?

When the business will pay off will depend on the investment made. To open a point of sale you will need the following amount:

Registration of a business – from 10,000 rubles.

Purchase of a cash register – from 5,000 rubles.
Purchase of equipment – from 50,000 rubles.
Purchase of products, packaging for the first month of work - from 30,000 rubles.
Rent of premises or land for the first month - from 20,000 rubles.

Average calculations show that opening a small stall for the production and sale of shawarma will require at least 120,000 rubles. To offer other dishes to customers, more costs are needed - up to 300,000 rubles.

Before opening a shawarma, think about the prices of the dishes. On average, shawarma costs around 100 rubles. In an hour of work with good traffic, it is possible to sell up to 20 ready-made dishes. If the retail outlet is open for 12 hours, you can earn up to 24,000 rubles per shift. Income will be greater from sales of related products - juices, lemonades, pies, kebabs.

Nowadays, most people are constantly moving forward and cannot spend much time on proper nutrition. In the frantic pace of the modern big city, many of us snack in a hurry, on the go. But the aroma of freshly prepared shawarma attracts more and more... Besides all this, there are also those who simply cannot afford to eat in a cafe. These are students, schoolchildren, seasonal workers, etc. etc. Opening your own mini-cafe that makes shawarma will not require you to make huge financial investments. And this business will bring you profit from the very first days of work. The most important thing in this matter is to wisely choose a location with high traffic. And then all that remains is to find a good cook and wisely choose a valuable policy. This type of activity is a great start in the catering industry. Opening your own small stall preparing and selling shawarma has many advantages compared to opening a cafe or restaurant:

Small investment.
The likelihood of finding a good chef who will prepare shawarma is much higher than finding a unique chef for a cafe or restaurant.
Easy registration procedure.
All checks in your stall will be much less frequent than in large restaurants and cafes.
Opportunity to scale your business.
The total amount of initial investment in this type of activity will be about 280,000 rubles.

And you can reach the break-even point in the first month of operation. The payback period is approximately five months. Monthly profit - 80,000 thousand rubles. return on sales is 22 percent.

Description of business, product or service

After reading this article you will learn how to open a shawarma. A business plan will be provided here, which will take into account all possible costs. Shawarma (shawarma) is an oriental dish. It is prepared as follows: meat cooked on a special grill is chopped into small pieces. Then herbs, fresh vegetables, and sauce are added to it. Then the filling is tightly wrapped in a flatbread or pita bread. All ingredients are prepared by the chef in advance. For this reason, preparing the shawarma itself takes only 5-10 minutes. This dish is eaten hot without utensils.

The cost of a dish that has a unique and original taste and quickly satisfies hunger is approximately 100-180 rubles. This will depend on the filling included in the shawarma sucking. All the advantages we have listed above make this dish the most popular fast food trend. A stall selling shawarma should be located in a place with a lot of traffic. The area of the selected room should be about 10-15 square meters. meters. Currently, there is a huge selection of stalls in the market. For this reason, finding a suitable stall just for you will not be difficult.

Shawarma range:

mushroom,
chicken,
cheese,
meat,
dietary,
vegetarian.

To be able to earn additional income, you can offer your customers related products: desserts, baked goods, drinks.

Beverages:

Coffee.
Chilled juices.
Sparkling water, lemonade.

Other baked goods:

Pizza.
Samsa.
Sandwiches.
Hot dogs.
Dessert:
Chocolate bars.
Ice cream.
Milkshakes.

The stall's discount schedule is as follows: from 9-00 to 21-00.

Description of the sales market

In this article it is worth finding out how shawarma is this event profitable or not? The turnover of the catering market in our country over the past 2016-17 exceeded 1,200 billion rubles. Rosstat data tells us this. In addition, the growth in the fast food sector is more noticeable: from May 2015 to May 2016, 409 new fast food chain restaurants were created in Russia. At the beginning of 2015, growth in this area was already 5.2 percent. In the region of our capital, in particular, fast food chains were able to distinguish themselves. For individual networkers, the growth was ten percent, as reported by CBRE analysts. Based on this, the fast food space holds enormous growth potential.

The target audience.

The main clients of establishments involved in the preparation and sale of shawarma are the following groups of citizens:

Students.
Pupils.
Middle level office workers and managers.
Representatives of various working professions (loaders, builders).
Lovers of street food and fast food.

Sales and Marketing.

Shawarma as a business idea is great. But here it is worth acting wisely. The huge advantage of this type of activity is that you do not have to spend a large amount of money on an advertising campaign. You just need to make colorful advertising that will be noticeable from afar. As part of an ongoing advertising campaign, in order to attract customers, you can arrange a festive opening of your mini-cafe with loud cheerful music, balloons, and free drinks. In addition, we advise you to register with well-known social networks. networks, hold a draw, inform your clients about promotions. From time to time you will need to distribute flyers on nearby streets. The best advertisement for a shawarma stall is, of course, your satisfied customer, who was fed very tasty food, and, moreover, also cheaply. There are very simple rules that allow you to create competitive advantages so that you can differentiate yourself well and profitably from the owners of other stalls:

Cooking needs to be tasty, but also healthy. It is necessary to change the oil intended for frying more often, try to use only high-quality products and fresh vegetables.

Try to add variety to the range of products offered. It is necessary to introduce vegetarian shawarma into the menu for those people who do not eat meat products, or children's shawarma, so that small children can enjoy their favorite dish without harm to their health.

The cook and part-time seller must provide customer service in a clean uniform, and all ingredients used in preparing shawarma must be stored in closed and clean gastronorm containers. In addition, you should be sure to maintain cleanliness in such a way as not to be afraid of an auditor’s inspection.

Under no circumstances should you deceive your clients. Often, the owners of these eateries selling street food, not wanting to incur losses, try to sell the product, even if it cannot be classified as fresh. Such games with human health are very dangerous and can lead to serious and sad consequences.

Provide discounts to wholesalers. For example, if a client buys five types of shawarma at once, then give the sixth one! In this way, it will be possible to encourage workers from nearby offices. Try to add pleasant bonuses to the shawarma sold, for example, chewing gum, or a portion of tea or coffee. Such small things will cost the owner very little, and as for the customers themselves, they will be pleasantly surprised and will visit your cafe more than once.

It is imperative to adhere to a reasonable pricing policy.

Production plan

Stage 1: Business registration.

If you are thinking about the question of how to open a shawarma, then find out what documents are needed in this matter. Let's talk about everything in order.

First, you should register as an individual entrepreneur (individual entrepreneur) and choose a certain form of taxation. Registration as an individual entrepreneur will allow you to sell food products and non-alcoholic drinks. After you register and are included in the unified state register, you need to receive the following package of documents:

Permission to open a stall selling shawarma in a selected area - as a rule, this permit is issued by Rospotrebnadzor. It concerns only sanitary and epidemiological issues.
Business permit. Issued by the municipality.
Sanitary and epidemiological conclusion from Rospotrebnadzor. this document is issued based on your company’s compliance with existing standards,
Sanitary and epidemiological standards and rules;
A document that serves as an annex to the conclusion of Rospotrebnadzor. it is called “Assortment list of manufactured products”;
A special program of production control over compliance with sanitary rules and the implementation of mandatory sanitary and epidemiological measures during the sale and production of catering products.
Agreement for the provision of dry cleaning and laundry services for washing staff uniforms.
Certificate of conformity of manufactured and sold products according to current regulatory documentation.
Agreement on disinfection of air conditioning and ventilation systems.
Contract for disinfection, deratization, disinfection.
Agreement for the removal of solid waste (solid waste), as well as organic waste.
Medical book for employees.

Stage 2: Selecting a location.

The best places to set up a stall selling shawarma:

The central part of the city (the ideal option would be to install a stall in one of the central squares, where it can be crowded on weekdays and also on weekends).

The location of the stall is near the market, bazaar.

Near the institute, or other educational institutions, office buildings, and hospitals.

Characteristics of the premises:

Availability of electricity and water supply.
The area of the room must be at least 10 -15 square meters.
Insulated walls in the stall.

Stage 3: Search for suppliers.

In all cities, without exception, there are wholesale companies or grocery stores that specialize in the supply of food products. You should choose one or several suppliers for yourself. This will help you minimize various force majeure events. For example, the main supplier sharply inflates selling prices, or simply cannot provide your company with uninterrupted supply. Only after you have secured business contracts can you safely count on offering additional discounts to your clients. Should be purchased frequently, but in small quantities. Yes, it is worth noting that you will pay more for delivery, but you will significantly save on food storage. You do not need special systems designed for long-term storage, such as a vegetable drawer. This will help you ensure the freshness of your food. Most wholesalers have ready-made sets of supplies in their inventory, or, more simply, they can completely take upon themselves equipping your stall with the necessary food products at a low cost.

Stage 4: Several events.

So, the next step is to do the following:

Conducting an advertising campaign.
Selection of working personnel.
Carrying out repairs in the premises.
Installation of necessary equipment.
Purchasing furniture.
Carrying out an advertising campaign for the network according to the plan of annual promotions.
Grand opening of the point.
Current operation of the point.

Organizational structure

Basically, at the start of this business, the owner himself acts as the manager of the point. Staff: two sellers/cooks. Working hours: 2/2. In a stall selling shawarma, the cook can also serve as a salesperson. But if there are a huge number of buyers, then in the future you can hire two people per shift. In this case, there will be a salesperson who can serve the client and calculate the price, and also a cook.

Main requirements for working personnel:

Mandatory presence of a medical book;

Experience as a cook.
Hard work.
Honesty.
Friendliness.
Responsiveness.

The seller's salary should be calculated as follows: RUB 10,000. Salary plus bonus (0.08 revenue).

Financial plan

Investment costs for opening this type of activity will be approximately 280,700 rubles. The main expense item is equipment. In the table below, we will describe it in detail by article. The sales plan according to the project will be provided in the following table. In the future, a gradual increase in sales volumes is predicted in the first four months of this project. Based on this, the base case scenario considered here is more realistic. In addition, this project has a reserve for sales growth in the event of an excellent entry into the market. Monthly expenses include both variable and incremental costs, which will depend on total sales. In the table below we have provided you with average monthly costs. The main cost item is the purchase of products. In our next table we will present a detailed procurement plan. The general markup on shawarma is approximately 150 percent. And for desserts and other baked goods - 100 percent. Fifty percent for drinks. For the first year of operation of the enterprise, the financial result will be presented in the table below. The net average income for the first year of operation of your company will be 91,000 rubles.

When planning for one year, we can safely highlight the following economic indicators:
The average payback period is approximately 5 months.
Net discounted profit will be 555,900 rubles.
The discounted payback period is five months.
Profitability index - 2.99.
The enterprise's internal rate of return will be 199 percent.

Risk factors

Now you can learn about how to open a shawarma and what you need for this. It is worth noting that this type of activity contains a number of disadvantages, which you must be aware of before you decide to open a stall selling shawarma:

Huge competition in this area. Trying to find a free niche is quite difficult, and staying in business and making it profitable is even more difficult. A shawarma point of sale is a small business. And as we know, it is always very difficult for small businesses to stay in the market.

Shawarma is made from perishable food products. It is necessary to carefully select and store products in order not to poison your customers.

Difficulties with personnel selection. The most important task is to find an honest chef who will work quickly and efficiently.

Increased cost of products. None of us, alas, are one hundred percent insured against price increases by suppliers. If you anticipate risks, you can be prepared for all sorts of negative consequences and thus minimize soybean losses.

Watch the video

Project Description
Subtleties of production
Shawarma in a mobile trailer
OKVED code
Step-by-step opening plan
Which equipment to choose
Opening permits
Production technology
- - - Similar business ideas:

The profitability of a “shawarma” or “shawarma” business is beyond any doubt. This is food, and it’s tasty, fast and relatively cheap. The demand for this product is always high, at any time of the year. The success of such a business, according to practitioners, depends on two main factors: the location of the point and the qualifications of the cook...

Project Description

The most common format in the shawarma trade is the installation of a kiosk or small pavilion in high-traffic areas. The most popular of which are: public transport stops, metro exits, markets, bus and railway stations, airports, universities and technical schools, shopping and entertainment centers, city beaches, cinemas, central streets of the city. Locations on busy roads are also profitable. You can even open a shawarma shop in a small village, if a federal highway passes through it. In this case, every truck driver and tourist is a potential client of the establishment. Most often, all responsibilities are handled on site by one employee who prepares the dish and accepts payment. The second person (administrator or supplier) monitors the availability of ingredients and consumables and supplies them on time.

How much can you earn as the owner of this business?

It is impossible to name the exact income of such a point, since many factors influence the final profit. For example, the location of the point, the range of goods, the presence of competitors, etc. One person can spend 50 thousand on rent, and another - 250 thousand. By the way, we recommend reading the article “ How to conclude a lease agreement correctly" To increase turnover, in addition to classic shawarma, the organizers include related products in the assortment: coffee, tea, chocolate, cold drinks, smoked meats, salads and grill. Depending on the location, there is an emphasis on either shawarma or grilling at certain times. For example, people may come for grilled chicken purposefully in the evening (after work), while shawarma is more often purchased spontaneously by people passing by during their lunch break. The sale of related products allows you to cover the costs of rent, utility bills, taxes, fuel and lubricants, while shawarma and grill bring the main profit to the point. In some cities there are popular “fast food” places where dozens of shawarma points are located on the same line. And everyone, you know, lives well. No one is closing, there are enough clients for everyone, and the place can only be bought for crazy money. One serving sells for an average of 190 rubles, and the average bill is 250 rubles. (due to the purchase of coffee, tea, etc.) Preparing one shawarma takes 1.5 - 2 minutes. The most successful outlets sell 300 servings per day, making revenue between 60 and 100 thousand rubles. Net profit per month reaches 250 thousand rubles. and more. And this is from just one point in a kiosk format. Individual organizers create a network of 5 - 10 similar objects and live very well.

True, as in any business, there is an important economic component. Because even the presence of clients cannot guarantee the profitability of a business. The main expenses of a shawarma point are rent and wages for the shawarma chef. Rent in a more or less advantageous location in Moscow costs at least 50 thousand rubles. And in especially busy places, for example near the metro, you will have to shell out more than 250 thousand rubles for rent. per month. A shawarma player’s visit to the point costs an average of 1,500 rubles. Plus, to motivate employees, it is customary to pay bonuses. For example, for each portion sold, the cook may be paid 10-15 rubles. Some workers manage to sell 250 units per day, thereby earning an additional 2,500 rubles.

Subtleties of production

The cost of shawarma can vary dramatically depending on the season. Thus, in summer prices for vegetables are much lower than in winter. And, as you know, one of the main components of delicious shawarma is cabbage, tomato, cucumber and greens. The approximate weight of the dish is 440 grams. 80 grams is meat, the rest is vegetables, Korean carrots, sauces and mayonnaise. Various meats are used for shawarma, including lamb and turkey. The most popular is chicken, as it is the most affordable in terms of price. The cooking principle for each type of meat is the same: the meat is cut into fillets, slightly beaten and marinated for 12 hours. The marinade contains cinnamon, cloves, coriander, black pepper, red vinegar, olive oil and parsley. In the classic version, the meat is cooked over an open fire, but some also use a regular frying pan. The juiciness of the dish is given by the orange, which is placed over the meat on a spit. The juice flows down and evenly saturates the meat. One of the basic rules is that pita bread must be absolutely fresh. Leftover pita breads tend to crack, which is why all the components of the shawarma can crawl out. The client will definitely not be happy with such a surprise. So you need to pay special attention to finding a stable supply of lavash, since almost every city has similar mini-productions.

How much money do you need to start a business?

At first glance, it may seem that large investments are not required here. However, a quick calculation shows that even with modest calculations, the investment to open one shawarma kiosk exceeds half a million. Approximate investment calculation:

Trading stall/pavilion - 250,000 rub. with installation
Approvals and permits, electricity supply - 80,000 rubles.
Commercial and refrigeration equipment, grill, coffee machine, etc. - 100,000 rub.
Purchase of products, ingredients and assortment of goods - 25,000 rubles.
Business registration and other expenses - 20,000 rubles.
Reserve capital for unforeseen expenses - 50,000 rubles.

Total - 525,000 rub. If you add design elements to the point, such as a wooden-style pavilion, a bright sign, good lighting and tables for snacking, the initial investment will approach a million. Those who are not interested in this business can choose another direction. For example, do profitable investments in cars or make money on real estate.

Shawarma in a mobile trailer

You can use a regular stationary pavilion or kiosk as a place for shawarma. But, you can also open a business in a mobile trailer-tonar, in the appropriate design. The mobile option has one big advantage - mobility. It didn’t work in one place, we move to a new one without any major losses. The stationary option may look more thorough, but still the subsequent costs of moving the point in the event of an unsuccessful start will be higher. Moreover, today there are many offers for commercial trailers fully equipped for preparing shawarma. At the same time, they are completely autonomous. The lighting and grill in the trailer are powered by gas, and water is taken from ordinary boilers (15 l.). The point can be installed even on the roadway, where there are no communications! The trailer area is 8 - 10 square meters. m. (and more, depending on modifications). The package includes: a refrigerator (Atlant type), chest freezer, gas compartment, sink with water heater, exhaust ventilation, electric meter, shelves, counters, lighting, compartment for clothes, etc. The asking price is 450,000 rubles. For an additional fee, the manufacturer can install a skirt on the trailer (covers the wheels for an aesthetic appearance) and make a full advertising design. It will cost approximately 100,000 rubles (we recommend reading the article “ Snack bar as a business»).

What documents are needed to open

No licenses are required to carry out such activities. The requirements for such facilities coincide with the requirements for a classic public catering outlet that has a kitchen. An employee, who is also a cook and a seller, must have a medical book, and issued according to the Labor Code of the Russian Federation. All ingredients must have certificates of conformity provided by their supplier. These documents may be useful during an inspection by law enforcement agencies or an unscheduled inspection by Rospotrebnadzor. Attention to such points is always special, since there are quite a few cases of fast food poisoning due to the negligence of the organizers.

OKVED code

As an organizational form for one or two points, a regular individual entrepreneur is more often registered. OKVED you can choose either 55.30“Activities of restaurants and cafes”, or 52.22.2 “Retail trade in meat and poultry products”. More precise advice on this issue will be provided by the tax service where the business will be registered. The most suitable taxation system: UTII (imputation) or simplified tax system, depending on the region. You can also look at the patent system, which is considered the most profitable and hassle-free in terms of reporting - pay once and “forget”.

Step-by-step opening plan

The field of fast food, the so-called fast food, attracts entrepreneurs with the relative ease of opening and the quick return on investment of the project. To get started, you just need to purchase equipment, find space for placement, hire staff and negotiate with product suppliers. The step-by-step strategy is as follows:

Selecting a location

First of all, you need to decide on the location of the outlet, since earnings depend on the number of potential customers. It is best to place such points in places with large crowds of people - markets, squares, near educational institutions, office buildings, enterprises.

Registration process

In order to start a business, you need register as an individual entrepreneur, or open an LLC if, in addition to the sale of shawarma, the sale of alcoholic beverages is expected.

Obtaining permits from sanitary and epidemiological inspection and the fire department.

The sale of food products requires the availability of these documents.

Search and rent a stall for selling shawarma.
Recruitment

After all stages have been followed, you can launch a business project. Don't forget about the advertising campaign. If you are looking for the most profitable options for promoting your products, you can contact the kwork freelance services store, where you can order the necessary content, promotion of a group or website .

Which equipment to choose

The main equipment for the production of shawarma is a grill machine. Choosing the right model should not be difficult, as there is a wide range of grills on the market from various manufacturers. At the initial stage, it is possible to purchase used equipment or from Chinese manufacturers. The price range varies from 15 to 30 thousand rubles; Chinese manufacturers provide equipment from $300. In addition to the grill, you also need to purchase a refrigerator, various kitchen utensils, a water heater, a washstand, a microwave oven and a double-sided grill to give the finished shawarma a golden brown crust.

Which tax system to choose

The best option for choosing a tax system is the Simplified Taxation System (STS), which implies the payment of 6 percent of revenue, or 15 percent of profit, the interest rate is chosen by the entrepreneur himself.

A business plan for making shawarma with all the necessary calculations is of interest to many entrepreneurs. And this is not surprising, since this type of fast food is currently very popular. In order to open your own stall producing and selling shawarma, you will not need a lot of financial investments, and it can pay for itself quite quickly, after which it will begin to bring you a stable income. Now let’s try to figure out how to open a shawarma stall from scratch.

Action plan

In this article we will talk about how to open a shawarma. Indeed, in this publication you can find a business plan, where all costs will be included. So, the launch of a stall for selling shawarma occurs in the following stages:

Procedure for registering as an individual entrepreneur.
Obtaining the necessary certificates and permits.
Drawing up contracts.
Purchase of necessary equipment.
Rent or purchase a stall.
Purchase of products.
Hiring of working personnel.
Conducting an advertising campaign.

First, you will need to start drawing up a competent business plan for a stall selling shawarma.

What documents are needed to open a shawarma?

To open a regular kiosk selling shawarma, you will first need to register as an individual entrepreneur. This procedure will simultaneously become a permit for the sale of drinks. After you register with the tax authority and are included in the State Register, you will need to complete the following documents:

Obtaining placement for activities.
A permit that is based on the sanitary and epidemiological condition of a particular shawarma stall.
Production control program.
Conclusion from Rospotrebnadzor and annex to it.
Certificates of conformity of manufactured products.
Drawing up contracts with laundry, disinfection centers, and utilities.

The entire package of documents listed above will give you the right to conduct legal activities. You will need to comply with all established norms and rules that apply to public food products. Otherwise, at the time of inspection of your facility, the regulatory authority may issue you a fine and close the outlet.

Selecting the location of the point

If you don’t know whether shawarma as a business is profitable or not? It is worth saying that with proper actions, profit will appear soon. Of course, a lot depends on the location where the stall will be located. The choice of location for a shawarma kiosk will directly affect the profitability of the business. Traffic and purchasing power have a huge impact on the profitability and payback period of this type of activity. The most successful places are the following:

Shopping centers.
Crossroads on busy streets.
Nearby surroundings of markets, educational institutions and stadiums.

There are always a lot of people on cross streets. As a rule, they are in a hurry to get somewhere, and not everyone has enough time to have a snack, and a stall selling delicious shawarma can sharply aggravate the feeling of hunger. As a result, a person simply cannot calmly pass by this kiosk. During the big break, most students and schoolchildren want to eat, and the food that is served to them in the canteen is not very tasty, as in the nearby stall. Large shopping centers experience huge footfall. For this reason, people want to snack on delicious shawarma while shopping. The stall itself is a small, compact structure. For this reason, you can choose any place for its location. But it is worth remembering that there is quite a lot of competition in this business. This means that a large number of profitable sites can be occupied. You will need to think everything over carefully and analyze all the places in the city, or provide your customers with products that are not available in the same shawarma outlets.

Stall decoration

The room intended for preparing shawarma is usually a stall or a transparent tent. This building should have a presentable and aesthetic appearance, and also make passersby want to buy food from you. A stall for preparing shawarma should include the following structures:

Water dispenser.
Ventilation.
Toilet (ideally).

This room can be either mobile or stationary. Shawarma on wheels will be unique for you in that it can be very quickly and easily transported to those places where many people gather at the time of celebrating any events. A stationary point, as a rule, is thoroughly equipped. In this case, you can simply open a stall, or you can place chairs and tables next to it so that your customers can eat in comfortable conditions.

What equipment will you need to purchase for shawarma?

Shawarma as a business idea is a great way to make money. A business plan for opening a kiosk selling shawarma must include the purchase of equipment. You can save on this purchase, but in this case the quality of the dish may suffer. If you do not have large financial resources, then you can purchase high-quality equipment second-hand, or buy original Chinese or domestic analogues.

Minimum set of equipment and its price:

After all the main expenses can be fully paid off, you can buy quality items or supplement your assortment with additional equipment designed for preparing new fast food.

Recruitment

The implementation of shawarma as a business lies in the presence of working personnel. In order to prepare Fast food, as a rule, it will be enough to hire 2 cooks who will work on a shift schedule. These same employees will necessarily perform the functions of a cashier. If the influx of clients is very large, then you will have to find an additional assistant. At the beginning of the opening of the stall, the owner of the business will act as manager. You can also keep accounting records, or contact an outstaffing company. Before opening a kiosk selling shawarma, you should take a very responsible approach to choosing a chef. The popularity of your stall will depend on how deliciously he cooks this dish and treats his customers with respect. The basic requirements for working personnel are as follows:

experience in the position,
availability of a medical book,
honesty,
ambition,
hard work,
politeness,
stress resistance.

The work schedule is standard: 10/12 hours every day, or 2/2. With a given work schedule, a ready-made business selling shawarma will bring you maximum profit.

Where to buy ingredients for shawarma

What will be required of you in order to open a shawarma stall? What should be done so that this establishment can attract a large number of customers? First of all, you should purchase only high-quality and fresh products for preparing fast food. In any city there are suppliers who specialize in delivering the necessary ingredients to catering outlets. You should approach the selection of these suppliers very seriously, and begin cooperation with a company that is conscientious and attractive with its price. If you regularly order food from the same place, you can get a discount in the future. It is best to have two or three suppliers for unforeseen circumstances. We advise you to purchase products in small quantities. Only fresh ingredients for making shawarma can positively affect its taste. In addition, you can save on the amount of space for storing food. Before opening a shawarma stall, you need to indicate this point in your business plan.

How can you diversify your assortment?

As a rule, stalls selling shawarma do not limit their range to just one type of product. These establishments also sell various related products that can significantly increase your income. Typically this is:

lemonade,
chilled juices,
Hot Dog,
pizza,
coffee Tea,
pies.

Soft drinks and carbonated water are offered to the client in small packaging up to one liter. In order to make coffee or tea at a kiosk, you will need to sign an agreement with a local company for the supply of water. Drinks are prepared from disposable bags. In addition to shawarma, the cook can also prepare hot dogs, sandwiches, or any other fast food. Standard semi-finished products, which are prepared by conventional heating in a microwave oven, stock up 6a and produce them. Cooking shawarma in any unusual way will arouse great interest among the client. Instead of regular pita bread, the cook can use Pita or flatbread. Those recipes that are taken from the cuisines of different nations of the world will be the main component of your varied assortment. Any buyer will definitely want to try a burrito or fajita from Mexico.

Smart marketing

Here we are talking about how to open a shawarma and what documents are needed in this case? But besides this, shawarma as a business will require you to use various marketing tricks and knowledge. A competent approach can make your stall famous and noticeable among existing competitors. How to open a shawarma stall from scratch so that it can immediately attract a huge number of customers:

It is necessary to carefully consider the design of the stall.
You shouldn't skimp on advertising.
To prepare shawarma, you should choose only natural, fresh products.
Carry out promotions.

A cooking demonstration can whet customers' appetites. Just imagine how the opportunity to see exactly how a chef fries tasty and aromatic meat, and then wraps it with various vegetables and sauces in golden-brown pita bread, can influence buyers. There is no need to try to cook shawarma using expired food, since word of mouth works great in many cities. The customer who eats expired and low-quality food will never, under any circumstances, return to this kiosk, and with him you may lose future customers in the person of his friends.

The outside sign of the stall must be bright and attractive, and the menu must be presented in an understandable form. You can print leaflets or flyers and distribute them near your stall, or paste them near a residential building or drop them in mailboxes. Advertising on well-known social networks is also very effective, taking into account the fact that they are used mainly by students and schoolchildren, i.e. potential buyers. You can hold various promotions for your regular customers. The price of shawarma for them will depend on the amount of fast food purchased.

How much does it cost to open a shawarma shop?

A business plan for selling shawarma involves expenses for opening a stall. The list would roughly look like this:

The largest expense item on the list of how much it costs to open a shawarma stall is the purchase of the necessary equipment. But you will only need it once. In addition, you will need to spend money once on completing the necessary package of documents. The remaining items should be paid either once every few days (food purchases) or every month. Promotions are carried out at your request.

Shawarma profitability

A kiosk selling shawarma can operate no more than 12 hours a day. Average. The price of the finished dish is approximately 150 rubles. If you sell 7-8 products per hour, then the total revenue per day will be somewhere around 12,800 rubles, and per month – 380,000 rubles. Monthly costs should be subtracted from this cost, and then you will get a net monthly profit of around 100,000 thousand rubles. It follows that 240,000 rubles were spent to open the stall. This business can pay for itself within 3 months.

Possible Risk Factors

Thanks to this publication, you learned about how to open a shawarma and what you need for this. Before you decide to open a shawarma stall, you should carefully study the information about possible problems that you may encounter in the process of running this business.

Big competition.
Responsibility for the sale of low-quality products.
Increased cost by suppliers.
Difficulties in recruiting personnel.

Shawarma is a food for not very rich citizens. For this reason, the price of one product should not be too high. In order to reduce costs, you should carefully consider the entire process of your work. A cook must approach his responsibilities with great responsibility. If the client gets poisoned due to a violation of the technological process of preparing the dish, then the owner will take full responsibility for this.