home » Trading » How to open a kids club? Kids club business plan: necessary equipment and license. How to open a children's development center from scratch without a license

How to open a kids club? Kids club business plan: necessary equipment and license. How to open a children's development center from scratch without a license

In our country, development centers have not yet become widespread, so there is no high level of competition in this area. But this is a rather specific business, the development of which will require special knowledge and pedagogical experience. In this article, we will try to figure out how to open a children's development center from scratch, where to get money and what teaching methods to use in the process.

Start-up capital

Many beginners who want to open a children's club or a development center often ask the question, where can they get money if they don't have their own start-up capital? This is a difficult but completely solvable issue. No need to rush into debt or loans. The fear that you might lose other people's money will prevent you from working and developing normally, so you need to try other options:

Get partners involved. Ask your acquaintances or friends, maybe they will want to work with you as a share. In this case, you can receive 20-30% of the profits, and give the rest of the money to partners, and this will be fair, since they risk their own money. But working with loved ones can lead to the fact that you quarrel if something suddenly goes wrong. You can give a lot of examples when friends who ran a common business, forever remained enemies. But there are also quite successful tandems, so if you are sure, then you can take a chance;
Contact local authorities for help. The biggest expense in such a business is the rent of the premises and its equipment. If you are provided with a room for free, you can significantly reduce costs and get by with your own money. Do not think that you will be welcomed with open arms at City Hall. Such communication does not always give a positive result, but it is worth a try. If you can convey that your cause can be of great benefit to the city, officials can meet you halfway;
Small Business Support Center. Such organizations operate in all regions of our country. Theoretically, they can give you a gratuitous subsidy to open a center, but for this you will have to collect a lot of documents, develop a business plan, etc. But if you wish, everything is possible;
Home children's center. If you have tried all the options and have not been successful, try organizing a kids club in your own house or apartment. This is a great idea. Register an IP, recruit students and start working. When the client base increases, you can rent a larger apartment, and eventually open a full-fledged development center.

Activity registration

So, you have thought everything through and made a decision, I want to open a children's development center. The first thing you need to do is register as a sole trader. By law, individuals can engage in tutoring or organizing children's leisure activities without a license, only if they have the appropriate pedagogical education.

If you have experience in this field and all the necessary documents confirming your qualifications, at first you can do without hired employees and conduct classes on your own. All teachers you invite to work must be self-employed. This is the easiest way to open a children's development center legally. If you want to immediately register a legal entity, you will have to obtain a license and open a full-fledged educational organization.

Consider step by step how to open a children's development center according to the law:

We register an individual entrepreneur or LLC;
We indicate the activity codes - “providing personal services” or “club activities”. Another option is "childcare";
We choose a taxation system, preferably the simplified tax system.

The following documents are required to obtain a license:

A contract for the lease or sale of premises;
Permission from the fire inspectorate and SES;
Registration certificate;
Teaching aids and teaching methods;
Teaching Staff.

All documents must be submitted to the education committee and wait a certain time until the license is approved. This is a complicated and rather troublesome business, so it is better to wait with obtaining a license until the time when your children's development center as a business gets on its feet and starts to make a profit.

Location

You thought for a long time and still decided to open a children's development center, where to start? Of course, with the choice of premises. According to experts, such an institution is one of. In a small village, you can rent any suitable space.

When choosing a location for a development center in a large metropolis, it is necessary to take into account the location of competitors and the target audience. Children's clubs cannot be located near the industrial area or in the working area. It is best to open such an institution in a residential area so that it is convenient for parents to take their children to classes.

Equipment

When compiling a business plan for a children's development center, you need to consider that the premises must meet certain requirements:

The institution should be equipped with separate rooms for games and activities, as well as a locker room and a bathroom;
The walls are painted with water-based paint or pasted over with moisture-resistant wallpaper;
Ceilings should be covered with whitewash or water-based paint;
There must be no defects on the floors. It is advisable to cover them with anti-slip material.

After you make repairs, you need to carefully consider what you need to open a children's development center? Make a list of necessary furniture, toys, sports equipment and educational materials. When you make purchases and put everything in its place, you need to coordinate the use of the premises with Potrebnadzor. After this organization issues the appropriate permit, you can start working. Now your institution is ready to receive the first students. Do not forget that all equipment and toys must be certified.

Business plan

Proper planning will help budding entrepreneurs avoid serious mistakes in the process. Before opening a children's development center, it is advisable to show the business plan to specialists so that they check all the calculations and give an expert assessment. Try to include in this document all the necessary information about the work of your institution, calculate the costs and demonstrate profitability in order to understand whether it is profitable to open a children's development center.

Financial investments and profit

Now let's try to calculate how much it costs to open a children's development center. As mentioned above, the largest expense item is the rent of the premises. You will have to pay 20-35 thousand rubles a month, depending on the area and condition of the premises. Another important point is nutrition. Basically, the diet of children should consist of dairy products, cereals, pasta and sweets. For a group of 15 people, meals will cost 10-15 thousand rubles. The cost of maintaining the premises and staff salaries is 50 thousand rubles.

In addition, you need to take into account the cost of acquiring equipment and arranging the premises.

The total cost of starting a business is about 200 thousand rubles in the first month of operation. In addition, you will have to lay out another 5-10 thousand rubles a month for current expenses. If you buy a ready-made business for a children's development center, it will cost you much more. But in this case, you do not have to worry about anything, since the work of the institution will be adjusted to the smallest detail.

In order for your business to generate income, you need to recruit several groups of 13-15 children. The cost of one monthly subscriber is 5 thousand rubles, respectively, you will receive about 200 thousand rubles or more every month. Of these, 100 thousand rubles is net profit. If you seriously engage in advertising your establishment and attract more customers, your income will increase significantly. According to the optimistic scenario, such a project pays off within 1 year. But in practice, not everyone manages to achieve such results, so it is better to increase the payback period to 2 years.

Here are some tips to help you achieve success in this difficult task:

If you want to open a children's club or development center without a license, you should not write "teacher" in the work books of employees. In this case, the wording "instructor" is more appropriate. You can also write "consultant";
Your center should have some distinctive features, a “zest” that will attract customers. For example, you can invite clowns to the birthday of each child or make good discounts on the subscription this month;
Ask parents to fill out monthly questionnaires in which they can indicate what skills their child needs to develop and what additional services they would like to receive. Maybe parents want their children to take dance classes or learn foreign languages;
To reduce the cost of renting a room, sublease several rooms to a child psychologist or speech therapist;
Enter a system of bonuses for each attracted client. For example, if a kid brought three of his friends, he can get a 50% discount on a subscription. Thanks to this, you will be able to attract new customers.

conclusions

Nowadays, small businesses are not going through the best of times, but institutions such as children's development centers are in demand in any economic conditions. When you figure out how to organize your business from scratch and find where you can make money, such an institution will begin to bring good profits. Everyone knows that a business in which the soul is invested will never become unprofitable.

In this material:

Many people think about how to open a kids club to make it profitable. Such a business idea can be very fruitful. The creation of a popular children's center, a creative studio for children is a promising line of business. A business plan for creating a commercial children's center will help outline a plan of action, see problems and ways to solve them.

It is important to understand what your goal is in this business. In the eyes of potential customers, this will make your center necessary for the development of children, attractive to parents.

Competitive advantages

They are as follows:

no need to obtain a license;
today, a rapid growth in the birth rate is observed in the country;
the idea of early development is becoming more and more popular;
expensive equipment is not required;
many parents plan to develop their child in the commercial sector of education;
there are no problems with debtor-creditor troubles and suppliers;
children's studios and circles are liked by children and parents;
relatively small investment;
excellent results can come from the efforts invested in the development of children;
an entrepreneur does not need professional training, you just need to love children;
this is a very pleasant thing, since the entrepreneur brings tangible benefits to society.

The problems of developing this business are as follows:

different preparation and level of development of children;
the seasonal nature of this business activity;
turnover, change in the composition of the children's team;
this business may be profitable, but is not very profitable;
various obstacles - objective circumstances in the form of workload of children at school, flu epidemics, childhood illnesses, trips of children during the holidays and other conditions.

The peculiarity of this business is a significant socially oriented component.

The concept of business in the commercial sector of education

The target audience of this segment of entrepreneurial activity is truly huge.

The necessary conditions for a successful children's club are as follows:

it takes a great conscious desire to implement this business plan;
it is important to set goals correctly, realizing the expectations of children and parents;
professionalism in this area is required;
you need to use all the accumulated experience of working with children;
you should strive to reveal all your creative potential;
willingness to risk losing all your savings;
it is necessary to follow new trends in this area and move forward;
it is important to have fun implementing this business plan.

Components of success of a good children's center

When people start their business, they often have only an abstract model. You need to be very clear about what you will be doing in this process. Working in the children's business is multifaceted. You need to communicate with parents, conduct classes with children, do marketing, work with finances.

It is important to find some area in which you have great pleasure. You need to be part of this process. If an entrepreneur thinks only about the prosperity of his business in order to earn money, such a project may turn out to be a failure.

Only such a project of work with children, in which you put your soul, turns out to be successful. With the design of the children's center should work first of all.

Consider the following points carefully:

the daily schedule of the educational institution;
the length of stay of children in the kids club;
programs and teaching materials for use in work;
the main direction of development;
the principle of the formation of a children's team;
availability of individual lessons;
children's age;
composition of qualified specialists.

How to start a commercial children's club project? To open a children's development center, you need to conduct a little marketing research. It is better to get professional advice from a specialized organization. About 1.5 million rubles. is the amount of investment in the creation of a commercial children's center.

Registering a business

You can open a kids club on a franchise or on your own. In the first case, under a well-known brand, a ready-made idea is acquired, a plan for the effective promotion of a children's development center and cost reduction at the start. A well-known trademark costs about 800 thousand rubles. If the brand is little known, then the franchise can cost from 80 thousand rubles.

To open a children's center, you need to register as an entrepreneur by registering as an individual entrepreneur or LLC without a license. You'll have to make an effort. During registration, numerous approvals are required in the relevant state bodies. It is required to provide the program developed by you to the department of education. This educational institution will be constantly subject to inspections.

Services of hired personnel, premises in a residential area will cost a modest amount if your category is economy class. Be prepared to make a serious investment if your center caters to children from wealthy families. The best teachers, renting expensive premises will require a significant amount of money.

Selection of premises and staff

Several training rooms can be rented in an office building or a shopping center located in the area of your target audience. To keep the cost of educational services low, you can rent a suitable room in an urban residential area.

A children's center can be created on the ground floor of a residential building. Your financial capabilities should be carefully assessed. To create a children's club, a room with a small area of \u200b\u200babout 50 m² is suitable. It is very expensive to rent premium premises.

The staff of the children's club determines the effectiveness of the business. A qualified administrator will be able to properly organize the work of the center. The most pressing issue is the choice of a teacher.

The results and the atmosphere in the classroom are completely dependent on his personal and professional qualities. Demonstration of professional skills is a necessary condition for the work of a teacher.

Opening a children's center can be a profitable business idea. The guarantee of quality training is the professionalism of the staff.

This actively developing business brings a small but stable income.

	Investments: from 1,500,000 rubles. Children's club "Umnichka" is a modern center for the development of the child. Our club provides unlimited opportunities for self-realization and comprehensive disclosure of the personality of the baby. The developing children's center is built according to a fundamentally different scheme than other children's clubs. When you bring your little ones to our kids club, you can be sure that they will take care not only of revealing their mental and creative…

	Investments: 2,500,000 - 8,000,000 rubles. The Baby Club is a play space where children develop intellectually, prepare to enter adulthood, saturated with a lot of information. Preschool children take an active part in interactive games and increase their ability to acquire various kinds of knowledge, develop logical thinking, speech and creative skills. The Baby Club network includes more than a hundred children's early development centers. Franchise representatives are adherents…
	Investments: Investments 3 000 000 - 3 500 000 ₽ International Language School is a language school of English, French, German, Spanish, Italian and Chinese with deep systematized education, where there is a program for each age and level. ILS is also a network of children's clubs for early learning of foreign languages for children (from 2 years old). ILS is an opportunity for franchisees to become a training and…
	Investments: Investments 190,000 - 250,000 ₽ LilyFoot is an all-Russian network of children's football schools. Lilifoot not only teaches children an excellent sports game, but also develops in them such important qualities as endurance, determination, and the ability to act in a team. With us, your child will be able to join the sport much earlier than in any other sections or specialized structures: as early as 3-4 years old, he can…
	Investments: Investments 25,000,000 - 40,000,000 rubles. The idea of opening a children's project, different from the stereotyped entertainment and scientific centers, came to its founders - Alexei and Elena Tikhonov in 2012. The main concept of the project was the creation of a unique play space, where any child has every opportunity for creation, creativity, fantasy, and the realization of his dreams. The task of employees is to monitor and support, create comfortable and safe conditions…
	Investments: From 4,500,000 rubles. "Fingers" is a unique format of beauty salons, which first appeared in New York, where guests come with friends to be able to communicate, while manicure and pedicure masters provide them with professional services. The company "Fingers" was founded in 2007, currently there are 36 salons and a school-studio in the network. Network geography: Moscow, Moscow Region, Yekaterinburg,… Investments: 780,000 - 2,800,000 rubles. Baby Way is an association of private kindergartens created by the American psychologist John Wiltonos, which has been successfully developing around the world for more than 25 years. Over the years, under the Baby Way brand, more than 380 branches have been opened in 35 countries. The integrated approach of Baby Way is based on the Smart way program for working with children, fully adapted to the Russian mentality, climate,…
	Investments: from 4,000,000 rubles. The network of private kindergartens SunSchool has been operating since 2014. We open modern private kindergartens, with a capacity of 30 children. This requires small investments, the business reaches operating profit and reaches the monthly profit margin in 5-6 months. Now we are actively developing our own network in Moscow and the Moscow region, as well as a franchise network in the regions and…
	Investments: 500,000 - 3,500,000 rubles. Since 2004, Marmalade Media Licensing Agency has been managing the Smeshariki brand and promoting products under the Smeshariki brand on the children's goods and services market. During this time, more than 4,000 names of licensed products have been developed, mutually beneficial agreements have been reached with 40 leading manufacturers of children's goods, including in the food market. Project "Smeshariki" - ...

There are three topics in which almost every resident of our country considers himself an expert - these are politics, medicine and parenting. In order to become a politician, you need money, and a lot of it, healing requires an extensive knowledge base and a diploma, but teaching and raising children is within the power of anyone who is interested in it and who is ready to spend time and effort on minimal preparation.

My story began with the fact that I went to “early development” for a year with my eldest daughter (and we didn’t like everything there), then I gave birth to the youngest and worked with the children at home ... And after half a year, tired of being on maternity leave and thinking, how to fix all the shortcomings of such activities, I decided that it was time to open my own business!

I already had an education, however, non-core, a master's degree in "applied mathematics", but we listened to the basic course of pedagogy. Those who do not have a higher education or it is completely “off topic” will have to complete at least courses. Then I designed an IP, came up with a name and ordered a logo. And I started looking for a place where it would be possible to conduct classes. Since I didn’t have any initial capital, and for the first time there weren’t many clients expected for months, I immediately dismissed offers with monthly rent. I managed to negotiate with a family coffee shop that opened 3 months ago that I would rent tables from them for 30% of my revenue. By the way, the offer turned out to be successful both for me (many of my clients once just dropped in for coffee and saw my classes in action), and for the coffee shop (the parents, waiting for the kids, ordered tea, coffee, cakes, and the children, having worked out, asked to satisfy hunger and thirst right here and now)!

I set the prices for my first classes simply ridiculous, only to cover the cost of consumables, but after half a year I raised them twice, then another one and a half - and was surprised to find that there were no fewer children coming - which means , and they and their parents like what I do!

Mandatory costs

For about $100, I bought educational toys and cards, as well as pencils, paints, plasticine, colored and white paper and cardboard. Another $50 was spent on creating the logo and business card. And then for half a year I collected all the proceeds that I had left after paying the rent, and bought benefits and supplies.

Getting ready for classes

I immediately wrote a general approximate lesson plan, based on which I then prepared for each specific lesson. For example, the general plan for the younger group (1.5-2 years) looked like this:

finger games and speech therapy gymnastics;
outdoor games;
creative task;
learning (colors, plants, animals, home, etc.);
development of fine motor skills;
card games.

Then I built each specific lesson according to this scheme, constantly alternating activities. It is advisable to think over the option when the kids may not like something, they will simply refuse to do what you have prepared for them today and have at least one or two games or “training books” in reserve. For each age group, the scheme was approximately the same, only the training was already different, and instead of developing fine motor skills, starting from the age of 3, we draw prescriptions.

Are large recruit groups?

Practice has shown that when 5-6 people per teacher come to classes, this is the optimal number of children for fruitful work. When there are fewer of them, they are not very interested in working, and when there are more, there is no way to pay attention to everyone and maintain discipline.

Where to get materials?

Today, you can find everything on the net - from coloring books and copybooks to detailed notes of classes. Yes, and there are plenty of literature and didactic aids these days. I took my first lessons from the Internet, and today I have plans for groups for several months in advance - I just follow the preschool development program, and alternate the games I have.

What can you save on?

It is quite possible to get a logo for free, by ordering it from web design course graduates who need an object for their thesis or graduation work. Unfortunately, I myself thought of this much later, but I gave the idea to a colleague, who thus saved quite a lot.
At first, you can do without business cards, anyway, most customers will come to you thanks to word of mouth
Do not buy a lot of games and "consumables" at once, replenishing stocks gradually, with each profit

What is absolutely impossible to save on?

On the quality of purchased materials. When buying, pay attention not only to the fact that they are safe, but also comfortable for babies. A paper-tearing pencil or paint-staining cards can greatly frighten a baby and for a long time discourage the hunt for “developers”.
On the education received - 90% of the success of the children's club depends on this!

Is there an opportunity for growth?

Opportunities to move forward are always there, you just need to want to see them. You can limit yourself to early development, or you can add preparation for school, music classes, early English, children's creativity ... In two years, my club has grown from "maternity entertainment" into a full-fledged source of income, and, in addition to early development, there are math lessons for preschoolers and English for children from 3 to 9 years old. And we are seriously thinking about music and rhythm lessons, you just need to buy an instrument!

What can't be done without? Does a children's development club need a license?

Without the desire to constantly grow and develop, to do your job better and better, to find new interesting methods and implement all ideas. And also - without a huge, unconditional and boundless love for children. Everything else, as practice has shown, will come with time!

The most important and important licensing. A license is not needed if the club is positioned as a place of recreation and entertainment for children. That is, if the club will mainly provide care and supervision services, without purposeful additional preschool education. It is enough to obtain approval and permission to open from a number of inspection bodies. However, if you still want to conduct a series of educational courses, for example, a pre-school course, then you already need a license to operate. Since there will be targeted training. But, if your teacher is an individual entrepreneur conducting tutoring activities, then he has the right to conduct educational classes without a license. And the parents of your wards have the right to conclude a tutoring agreement with him. With you, the teacher will conclude an agreement on the lease of premises for carrying out his activities, or a one-time agreement on the provision of services. But, you do not need to conclude an employment contract with him. Also, you do not need to take into account and fix the hours of classes with this teacher.

Now, both an individual entrepreneur and an LLC can obtain an educational license. Requirements that only non-profit organizations can obtain such a license are outdated.

Also, according to the new sanitary standards that came into force in 2014, the opening of a children's club is allowed in a residential building and apartment, and the conditions of detention are also simplified in it:

Children can be in such a center (club) up to 4 hours a day;
A shared bathroom for children and adults is allowed;
For one child, you need 2 square meters in the playroom (for example, if the playroom is 14 "meters" - up to 7 children can be in it at the same time);
It is allowed to install three-level beds. They can be placed directly in the game room;

600 000 ₽

Minimum starting capital

2 000 ₽

Monthly subscription cost

40-50 sq. m.

Min. square

20-25%

Profitability

Today, goods and services for children are gaining more and more popularity. One of the first places is preschool development centers. Due to the catastrophic lack of places in public institutions, developmental centers for toddlers are a great idea.

Modern parents are increasingly using the services of children's development centers. According to surveys conducted in large cities among parents of children from 8 months to 7-8 years old, more than half of mothers already take or are going to take their children to developmental classes. At the same time, if earlier visiting commercial centers was not cheap, now such pre-school education and development is available even to people with an average income level.

More and more new moms are thinking about opening their own kids club and turning it into a permanent source of income. Despite high competition, business in this area remains attractive and profitable, as the number of children increases every year, and there are still not enough good childcare facilities for preschoolers.

Classification of children's centers

There are children's centers of various types. The owner of such a center himself determines the areas of work he is interested in, the level and list of services provided. Regardless of whether you plan to take funds to start your own business or are going to make do with your savings, before you start, experts advise you to draw up a detailed business plan. Such a plan for a preschool institution, which aims to develop the intellectual and creative skills of children aged 1 (less often younger) to 8 years, includes several sections: an overview with a description of the specifics of the industry, a description of the enterprise itself, a list and description of the services that you plan to render, analysis of the modern market, production plan.

If you do not have the funds to consult specialists, conduct your own market research of similar organizations in your city and in the area where you are going to open a center. Interview potential clients - parents of children (respondents can be found at playgrounds, children's clinics or kindergartens). Ask them questions about the location of the club, where they would like to take their children, about the program and teachers they are interested in. Find out what they look for in the first place when choosing a children's center for their little ones.

First of all, in order to organize your own children's center, you need to find the optimal premises. Most entrepreneurs do not aim at large areas, preferring rent a small establishment with an area of about 40-50 square meters. meters. The main selection criteria: convenience of location (in the city center or at least in a large residential area, in a place with high traffic), the minimum need for repair work (although, most likely, you can’t do without it), the availability of a separate bathroom and space, where parents will wait for the end of classes.

Let's return to the question of choosing the area where your center is located. It does not depend on your preferences and amenities, but on the target audience you are targeting. Assess your financial capabilities. A children's center that claims to be in the high price segment, with excellent repairs, the most qualified teachers, a professional administrator and demanding clients, will be very expensive. Such an institution should be located in the city center, where the rent will cost a pretty penny.

For a simple kids club with a low cost of classes, even the first floor of a multi-storey building in a residential area is suitable. Decide in advance on those areas that do not suit you uniquely in terms of remoteness (you will also have to travel to work every day) and / or according to the contingent and solvency of the population, competition and other factors. The area of your premises also depends on the goals and objectives. The study room (if there is one) should be at least 30 sq. meters. Some children's clubs open in office buildings or shopping malls. Ideally, they should be located on the ground floor so that the little ones do not have to climb stairs or take the elevator. In this case, there may be several study rooms, but most likely they will be small in size.

In any case, your center should have a waiting room. Often, the heads of the centers try to save on rent and do without it. However, many parents will wait for their children while they study. If they have to stand all this time on the street, they are unlikely to go to your center for a long time, no matter how good it is.

Taking into account the study rooms, the waiting room (or hall) and the bathroom, the area of the children's club should be about 50 square meters. meters. If you don't have the money to rent a large space and can only afford one study room, of course, and such an institution can be profitable, but you greatly limit the choice of courses you offer. With all the desire to “score” the whole day with classes, it will not work. Kids come to practice in the morning - before lunch and daytime sleep.

Older children attend classes after 17-18 hours (when they are picked up from kindergartens). The period from 13 to 17 hours (in fact, half a day) simply falls out of the schedule, as older children spend this time in the kindergarten, and the kids sleep.

As an option, you can offer discounts for classes during this time, but this is unlikely to completely solve the problem. On the other hand, the main rule of the rented premises is that each meter of it should bring you profit. Therefore, renting or buying a large area that you simply have nothing to occupy is also not worth it. The list of classes in your center and the schedule of lessons in each of the rooms must be drawn up at the stage of choosing a room.

When searching for premises, it is necessary to take into account the norms of the SES and the Fire Supervision authorities. For example, a children's center cannot be located in the basement, semi-basement or basement. The premises should be well ventilated, have a separate entrance and a separate bathroom. Of great importance is the convenient access to your center, and the availability of a place to park a car (this is especially true for the city center, where it is very problematic to find a free place during rush hour).

One of the main conditions for the success of your institution is its staff. Moreover, it includes not only the teachers themselves, but also administrators. True, it will be easier to find a good administrator than a teacher who loves and understands children, knows how to find an approach to them and captivate them with any activity. For the position of administrators who will answer phone calls, receive visitors, schedule classes and solve other organizational issues, you can take students or recent graduates. Administrators usually work in shifts. At first, you can take on their duties, unless, of course, you yourself are going to conduct classes.

It is much more difficult to find good teachers. Qualified teachers with extensive experience in kindergartens or even schools will cost a lot, but worst of all, having a diploma of special higher education, certificates, diplomas and other documents does not at all guarantee that your teacher will be able to find a common language with children, and not beat they have a desire to learn. It also happens that recent graduates of pedagogical faculties turn out to be better teachers who are liked by both children and their parents.

Conduct face-to-face interviews with potential employees of your children's center. Pay attention to their appearance, communication style, evaluate their passion for their work, initiative and innovation. Sometimes even mothers of toddlers who do not have a special education, but who are very passionate about various methods of developing children, constantly attend various courses and seminars, are interested in new phenomena in the field of preschool education, and, most importantly, understand what their children need. On the other hand, the presence of a diploma of pedagogical education for your employees, of course, will be useful, but still this cannot be the only criterion for choosing an employee.

Do not forget also that the services of your center must be advertised. Your target audience, first of all, is mothers of preschool children. It is they who, as a rule, choose clubs for their children. Undoubtedly, the best advertisement is your favorable reputation, thanks to which parents themselves will recommend your center to their friends and acquaintances. However, the reputation still needs to be earned. To attract customers at the first stage of work, you can use standard advertising methods: posting ads, distributing leaflets, advertising on the Internet on forums and websites dedicated to the topic of raising children.

Consider a free (or heavily discounted) first trial class where mom and baby can decide if your center is right for them or not. As a rule, the centers offer two options for paying for visits - a one-time visit at higher prices and a monthly subscription. In the latter case, the cost of the lesson is 15-20 percent lower.

Let's say a few words about the legal side of the issue. Until recently, many children's centers that provided services in the field of preschool education tried to avoid explicit mention of this in their names and documentation. This was explained by the fact that obtaining a license to carry out educational activities is a rather complicated and costly business. Therefore, most of the small centers and courses for preschoolers were opened as individual entrepreneurs (IE), and not as a non-state educational institution (NOU) and did not license their activities. They positioned themselves as leisure centers, clubs, private tutors, etc. However, now the situation has changed.

According to the new Federal Law "On Education", an individual entrepreneur has the right to officially conduct educational activities with the involvement of other teachers, but for this he needs to obtain an appropriate license before January 1, 2014.

In the near future, by-laws are expected to be released that will clarify the procedure for obtaining a license for an individual entrepreneur and the conditions that such a preschool educational institution and its employees must comply with.

Calculate the cost of opening a children's center. This includes the rental of premises (depending on the location and area), repairs if necessary (from 150 thousand rubles and more), purchase of the necessary equipment and materials (about 200 thousand rubles), purchase of furniture (minimum 80 thousand rubles), wages teachers, administrators, cleaner, advertising and promotion (at least 25 thousand rubles per month). The cost of one subscription for 8 visits is from 2000 rubles (depending on the city, target audience, program). The payback period for such a project is one year.

Profitability calculator for this business

The amount of initial investment for opening a flight attendant school may be different, but a very small school can be opened for an amount within half a million (but this is practically the very minimum, and that ...

Dmitry Tolstyakov, director of the Virtuosi music school, shared his practical experience in creating his own music school from scratch with the readers of the website project.

High demand for educational services, relatively low start-up costs (from $15 thousand) and good profitability (30-40%) make this business attractive for beginners and experienced entrepreneurs...

Today, goods and services related to children in one way or another are gaining more and more popularity. One of the first places in this area is occupied by preschool development centers. Due to the catastrophic lack of places in the state, as well as their widespread dilapidation and impoverishment, various developmental centers for kids are a great idea.

That is why many mothers, who are concerned about the lack of quality development of their children, and who are also looking for opportunities to earn money "on the job of a child," are increasingly thinking about how to open a children's center. What needs to be done for this in the first place and how much effort and money will have to be spent at the initial stage. We will try to answer these and many other questions in this article.

We analyze the market

So, you have decided to open a children's development center. Where to start and what to pay attention to first of all? As in any other business, it is best to start with an analysis of the existing service market. In order for the upcoming enterprise to be successful, first of all, you need to carefully look around and soberly assess the presence of potential competitors. Before opening a child development center, find out if there are such institutions in your area:

State kindergarten. The advantages of such an institution include the relatively low cost of services and the fact that children are supervised all day long. Disadvantages - a large number of kids in the group, which negatively affects the quality of assimilation of educational material. In addition, the qualifications and level of interest of educators often leave much to be desired.
From the good - small groups and high interest of teachers. The negative is the high level of pay.
Sport sections. A rather narrowly focused development, besides, children are usually accepted there no earlier than from the age of three or four.
Fitness clubs. Approximately the same as sports clubs, but the cost of attending them is much more expensive.
Circles in various interest clubs. The advantages include low pay and the ability to often change direction - if you didn’t like one thing, we’ll try another. The disadvantages include the “age limit” - such institutions usually accept children no younger than 4-5 years old. In addition, the pedagogical level of the team does not always meet the expectations of parents.

If you already have enough of the above in your area, consider whether you can offer your customers something that will withstand quite a lot of competition.

How to open a children's development center: a business plan

As you know, any good business begins with careful planning. Of course, it will not work to draw up a detailed business plan within the framework of this article, because each region, city and village has its own prices, and everyone has different starting opportunities. But a few general recommendations can be considered. Before you open a children's development center from scratch, you need to:

develop the very concept of the business - think about what services you will provide;
prepare and issue all permits;
select and issue documents for the premises in which the center will be located;
purchase the necessary equipment, teaching aids, toys, and so on;
determine which specialists can help you in your work, arrange a casting for recruitment;
conduct a competent advertising campaign, arrange a presentation of a new development center;
establish a workflow, eliminate minor problems that cannot be clarified until the center has started working;

Now let's dwell on some of these points in more detail.

Choose a room

Of course, the choice of premises will primarily depend on your financial capabilities and the availability of proposals. However, those who already know exactly how to open a children's development center from scratch can confirm with confidence that there are several mandatory requirements that must be met when choosing a room.

If you do not plan to open a full-fledged kindergarten, even with a mini prefix, then a room with a total area of 50 to 100 m 2 is quite enough for you.
Pay attention to the height of the ceilings - at least 3 m.
The room should be divided into several isolated rooms: a locker room / reception area, a place for conducting classes, a games room, a toilet / washbasin. If your center is designed for long stays of children, you should also provide a separate room for sleeping and eating, as well as a room for attendants.
The decoration of walls and ceilings in all rooms should be such that regular wet cleaning can be carried out. Ordinary paper wallpapers will not work, you will have to make repairs.
In bedrooms and playrooms, the temperature regime must be observed - 19-21˚С.
All switches and sockets must be located at least 1.8 m above floor level.
The room must have a fire exit and be removed from the housing stock.

Hiring staff

Before you open a children's development center from scratch, think about what services you will provide. We can say that recruitment is the most important step in the opening process. How skilled and dedicated your employees are will determine whether your center will be successful and popular. The minimum set of employees you will need looks like this:

director/manager;
accountant;
teachers / educators by the number of selected areas;
assistant teacher / nanny;
nurse;
security guard;
cleaning woman;

If you plan to organize meals, you will also need a cook and a dishwasher. Of course, in order to save money, employees can work part-time: a security guard, for example, can perform the duties of a plumber and electrician, and a nanny can combine babysitting with the work of a dishwasher. If at first relatives can help you as attendants, then the selection of teachers (educators) should be treated with special attention. If the kids are bored in the classroom, and the mothers remain dissatisfied with the level and speed of development of their child, your center will very soon be left without a clientele.

Advertising

Now let's move on to the next step. What else needs to be done to open a children's development center? How to start attracting clients? Well, of course, with advertising, it is known to be the engine of trade.

Of course, it all depends on your financial capabilities, but in general terms, methods for attracting customers can be as follows:

colorful leaflets-invitations (distribution on the street, you can agree with the teachers and leave them in the locker rooms of kindergartens or in clinics);
banners and banners on the streets of the district;
advertising in transport (routes passing through your area);
events with the invitation of animators for residents of the microdistrict, at children's playgrounds;
creation, development and promotion of your own website;
creation of a group in social networks and forums of the region;
viral advertising;
advertising on a local TV channel or radio station;

Payback period and profitability

Before opening a children's development center, it is necessary not only to study the activities of competitors well, but also carefully calculate the costs. The main monthly expenses will be as follows:

rent of premises, utility costs;
wages of hired personnel;
taxes;
security during the day and at night;
There are also one-time costs:
indoor repairs;
purchase of furniture, toys and sports equipment;
the cost of processing a package of documents and permits from various authorities (SES, firefighters, etc.);
purchase of household and office equipment (boiler, TV, computer, music center, etc.);

Based on the experience of people who have already opened such centers, we can say that, depending on the region in which you live, the total costs can range from 50-70 thousand rubles (UAH 20-25 thousand) to half a million (UAH 150-160 thousand). UAH). The payback of such projects is estimated at the level of 2-3 years, and the profitability is 20-25%.

So if you dream of quick profits and high incomes, you should look for another way to achieve what you want.

How difficult is it to open a children's development center for a franchise

If all of the above seems too complicated for you, and you are still afraid to take the first step, you can consider purchasing a franchise. This means that for a certain fee, an already existing and successfully operating company will provide you with all its developments. You will only have to repeat the path you have traveled step by step. The specialists of the franchisor (the one who shares their experience) will accompany the opening of the center from the first to the last day, they will bring you, so to speak, “to the result”.

So, what does it take to open a franchise children's development center? On the Internet you can find a lot of offers, it remains only to carefully study them and choose the most suitable for yourself. At the same time, be sure to carefully study the terms of the franchise, as some companies may put forward conditions that may subsequently be unacceptable. For example, it may be too large monthly deductions (royalties).

What you need to open a center in Russia

Before you start your work, you need to formalize everything and obtain the appropriate permits. Here is a list of what you need to open a children's development center:

register individual entrepreneurship;
choose the OKVED codes that suit yours; these can be: 93.05, 85.32, 92.51, which means personal services, childcare and childcare and the organization of club-type establishments, respectively;
register and open a bank account;
become registered (register) with the tax service at the place of residence;
choose a taxation system - in this case, many advise choosing the simplified tax system, this allows you to significantly save on the services of an accountant;

If the activities of your institution will be related to education, then in order to open a children's development center, you will additionally need to obtain a license. This is a rather troublesome business, but there is one unwritten rule here - if the full official name of your center does not contain the words "educational", "educational", you can not issue a license. But it is best to get the advice of a qualified lawyer for each specific case. It is not so expensive, but it will allow you to avoid troubles and fines in the future.

Features of opening a center in Ukraine

To be honest, the opening of such a center in Ukraine is not much different from the Russian counterpart. The biggest difference is that it is quite difficult to open such a center without issuing a license. Therefore, before opening a children's development center in Ukraine, it is necessary to get legal advice. Most often, it is advised to choose the following OKVED codes:

47.90 - retail sale outside the store;
96.06 - provision of other individual services;
93.29 - organization of other types of recreation and entertainment;

In Ukraine, you will also have to register a private enterprise, or rather, an FLP - an individual entrepreneur. For work, it is best to choose the second group of taxation, so you have to pay less taxes. And one more small nuance: in Ukraine, the contract for hiring employees is tripartite - they must be registered at the employment center.

Now you at least in general terms know how to open a children's development center from scratch. At the end of the article, I would like to add some useful tips that will help you save some money and reduce the payback period of a young enterprise.

If you have chosen "unlicensed" OKVED, do not write "teacher" or "teacher" in the work books of employees. It is better to use the wording “consultant” or “instructor”, the same applies to the employment contract.
Come up with a zest for your center - something that will distinguish it from other similar establishments. For example, let only you have clowns performing every first day of the month, or in the month when the child has a birthday, he will be given a discount on the subscription. Anything, as long as people remember it.
Conduct monthly/quarterly parent surveys. Find out what other skills they want to develop in their children, for which they are willing to pay extra. Maybe moms want to invite a children's yoga instructor, but they are not interested in classes with a French teacher.
In order to partially recoup the cost of renting a room, you can sublease part of it hourly for classes with a psychologist or speech therapist.
Introduce a bonus system of invitations according to the principle: "bring 3 friends and get a discount for the next month." This will allow you to provide your center with an additional influx of visitors.

And, of course, love your new undertaking. Remember: in order to open and successfully develop such a center, first of all, you need to love children.