What do you need to sell online. What and how to sell on the Internet: ways, tips

In contact with

Classmates

From this article you will learn:

• How to quickly sell online
• How to sell online on marketplaces
• How to sell online without a website

The most attractive type of commercial activity that brings a lot of income today is considered to be an online business. But what about a newbie in this field? How to start trading? Where can you quickly sell your products or services? In this article, we will look at how to sell over the Internet, what is in demand and what marketing options are best used.

What can be sold online

You have decided to organize an online business, but you can not decide what exactly you will sell online? Try to identify the needs of the people around you. Here are a few ways to help you choose the right niche for your online sales.

Focus on solving customer problems

Your task is to launch on the market not just another product, but a product that will solve the problems of consumers. Ideally, if you yourself have encountered this problem. Try to note everything that gives you inconvenience and takes time.

As a result, you will have several options for products or services that you can sell on the Internet, because they are simply necessary for others.

One example is an online store of baby carriers and slings for mothers. Natalia was puzzled by the search for a carrier for her child. She tried on different models, but they all had their drawbacks: either the straps put too much pressure on the shoulders, or the baby’s uncomfortable position, or uncomfortable fastenings and fasteners. Not hoping to find a suitable option for herself, Natalya sewed a backpack herself. He combined the necessary qualities and was very comfortable. Friends wanted the same for themselves, and Natalya began to sew backpacks for sale.

Any discomforting little thing in everyday life can inspire a promising idea.

Tired of thinking about what to cook every day? Create a menu for the week and sell it online. You can arrange delivery of food packages to him. Every time you think about what activity to come up with for your children on weekends or holidays? Create scenarios for holidays or thematic quests that are popular today and implement them.

Follow the trends

Start selling on the Internet already known and in demand products. It would be ideal if this product is only gaining popularity. How to define it?

Look at sales statistics for different products. For example, most searches on the Internet are carried out in the following categories:

• household goods, summer cottages, building materials;
• auto parts and auto accessories;
• Products for children;
• Food;
• goods of narrow specialization.

Pay attention to trends. What only a select circle of people use at first, will eventually be sold everywhere.

Turn your hobby into a business

Many people spend a lot of money on their hobbies. But you can make money on what you really like to do.

If you knit or know how and love to sew, open an online clothing store. If you are used to pampering your family and friends with pastries and cakes for all holidays, start baking for sale or making handmade sweets. If you like jewelry, create designer jewelry and sell it online.

It is not at all necessary to have talent and do something with your own hands in order to sell on the Internet later. If you are an expert in some area, earn on your knowledge. For example, Christina has her own Thai cosmetics store. It all started with the fact that the girl really liked Asian products, she began to study them in detail and try them on herself. Now she sells products on the Internet, which she is completely sure of.

Make a popular product better

Have you come across the fact that you really need some good quality product, you are ready to pay dearly for it, but you can't find it anywhere?

This often happens when choosing shoes. A beautiful pair in which the leg will be comfortable is very difficult to find. Sergey, the owner of an online store, found a solution to this problem and began to make shoes to order. His customers can come up with a design themselves or choose from the available range.

Another area for development is food. Farm products, handmade desserts, author's cuisine, and products for vegetarians are becoming increasingly popular.

How to quickly start selling online

Once you've chosen what you'll be selling online, you need to decide who's going to organize the distribution channels.

There are three areas of effective marketing:

1. On one's own. The responsibility for the business should be yours alone. You need to personally take care of the promotion. It is you who are interested in the growth of your business, so you will do everything as efficiently as possible.
2. Delegation. If you do not have enough time or experience for independent Internet marketing, you need to find a specialist. It is important that he is as interested in the success of your business as you are. It is only possible to motivate an outsider with money, so you will have to face tangible expenses on the salary of your employee, which should consist of a salary and a percentage of sales.
3. Immersion. Devote all your free time to learning the basics of Internet marketing. There are many sources of information on this subject. Master all the subtleties in the process of work, follow the trends, study effective technologies. This knowledge will help you grow your business.

After you have decided that you will sell on the Internet, who will be responsible for certain processes, you need to organize a trading platform. The main such platform will be the website. The question is what?

• One-pager. Designed for quick sales. This option is suitable if you sell a single product on the Internet, for example, tours to Altai or monopods. It also makes sense to start such an Internet page if you are in the information business, that is, you sell your experience and knowledge, teach people something.
• Multipage resource. If you have a large assortment with a wide range of products, it is better to prepare a full-fledged website. An online store of toys or children's clothing requires a convenient catalog.

There are various methods you can use to get your business up and running quickly. Now there are many options to start selling online, both paid and free. Let's consider some of them.

1. Niche aggregators. Sites where information is grouped by specific topics. Your task is to find aggregators that match the topic and place your ads there. So you immediately get the attention of several thousand users of this resource. The main thing is to choose popular ones, such as auto.ru, delivery-club.ru, Yandex.Market, cian.ru.
2. Lead generators. Resources on a specific topic where you can sell your product or service. Find sites on the Internet with offers similar to yours, and post information about yourself there. There is no distracting data, and users have the option to leave reviews, which will help you get good recommendations. Examples: tiu.ru, sravni.ru.
3. Contextual advertising. This is one of the most powerful online selling tools as it has lightning fast results. Such ads pop up in search engines depending on what a person is looking for. A potential buyer sees an ad with a product or service of interest to him, clicks on the picture and goes to your website, where he makes a purchase. If you learn the basics of contextual advertising, you can run it yourself.
4. Coupons. Interacting with sites that provide discounts and coupons is one of the tricks that will help you sell effectively online. By giving a customer a discount, you increase the number of orders and attract new customers. Read the reviews of those who have already collaborated with similar resources, find out what the real benefit is, whether the result met expectations. Study the cooperation agreement, seek the help of a lawyer.

All customers who come to you through the coupon site, try to transfer from the status of random to regular visitors. Examples of large coupon sites: Groupon, Biglion, KupiVip.ru, BigBuzzy.

Launching an online store does not imply big expenses at the start - in many ways, this is why this area is in high demand among start-up entrepreneurs today. And if you take into account the high demand for online shopping, it becomes clear that a business can be a great success. But do not rush to start developing a selling resource, you should first think over a strategy. It is important to decide on the format of the site and choose a product for sale. How to sell through an online store? Are there many organizational issues to be resolved?

The main advantage of the direction is that the sale of products through an online store can go in many directions. Analyze the market and choose the optimal development strategy.

How to trade through an online store?

Even those entrepreneurs who do not have impressive funds can launch a selling website. And it is important to immediately decide what format of the online store you will financially pull.

Selling goods through an online store can go according to the following schemes:

• Standard sale. Almost all online stores work on this "technology". Resource categories are filled with goods, the price is indicated on them. The organization of sales is based on the order made by the client, which you then send in one way or another to the desired address. In this case, the client and the buyer work directly, which sometimes facilitates cooperation.
• Dropshipping. The best option for those who do not have the opportunity to fill warehouses with a stock of goods. The method is less expensive and easier to implement. And how to sell goods through an online store using the dropshipping system? You fill the catalogs of the site with goods, but you will not have a stock of the products themselves. The client makes a purchase, and then you send the order to the final supplier, who passes the purchased product to the consumer. It is according to this scheme that the sale of goods from China from well-known trading floors is most often carried out. It turns out that 3 parties are involved in the transaction. And this can be associated with some problems - for example, in the case of a return of a purchase.

If there is such an opportunity, it is better to choose the "classic" - to sell products directly to customers, having previously provided a commodity stock.

It is too early to decide what is better to sell through an online store - first decide on the volume of sales. You can sell goods at retail and wholesale. The first option is much simpler - there will be less costs for organizing a business, since you do not have to fill warehouses with large batches of products. In addition, for wholesale sales, it will be necessary to maintain complex accounting, which will require hiring a specialist on staff. Selling a product piece by piece for beginner online businessmen is the best option. Here you can not conclude a sales contract, keep documentation, and even register your online store.

If you offer customers to make purchases in bulk, you can earn much more, since the average purchase check will be much more impressive. But this niche is more suitable for already experienced entrepreneurs who know how to conduct online trading.

You can run an online store that sells only one product. These are one page websites. As a rule, they sell products of dubious quality at a fictitious discount. Follow this path if you are 100% sure that the product will be in demand. But in order to increase sales many times over, it is better to trade not only one product, but to offer customers an impressive catalog with product names - the standard scheme of many online stores.

Keeping track of sales and shipping will be easier if you open an online store that sells only in a specific region. An entrepreneur can thus incur significantly less costs at the start. But this direction will require a thorough analysis of the market - whether consumers will need the product, whether there is high competition in the market. A good option for young sites - in the future, you can expand business opportunities.

If you have already outlined the direction of development in your business plan, you should decide which products are profitable to sell through an online store so that they bring consistently high income.

Rules for choosing goods for sale in the online store

The online trading market is crowded - there are thousands of trading resources on the Internet. And in order not to crash at the start, thoroughly approach the choice of the products that you will offer customers.

When deciding what you can sell through an online store, analyze the market, “peep” ideas from your direct competitors. It is hardly worth reinventing the wheel here - it is better to offer well-known products to everyone. Despite the high competition, offering buyers reasonable prices and excellent service, you can easily lure buyers to your site.

Sale of watches, accessories, appliances, furniture - there are a lot of options. The product you choose must have the following characteristics:

• Demand. You can also sell unique products that are completely unknown to consumers. But there is a high probability that the products will not "take root" in the market. Therefore, it is better for newcomers who are constrained by means to follow the path beaten by other online businessmen. The best way to find out what is the best-selling product today is to look in search engines or statistics systems - Wordstat, Adwords.
• Small dimensions. This does not mean that it is "forbidden" to sell furniture. Just large-sized goods are difficult to pack and ship. In addition, they are not so in demand among buyers - few people want to pay for the expensive shipment of goods.
• Sufficient cost. It makes no sense to sell only cheap goods - the taxation is high, and there is no profit! Income will only be tangible when each customer starts leaving at least 1,000 rubles in the online store. But excessively high prices will scare away customers - here focus on competitors.
• Unexpressed seasonality. Many categories of goods are in demand only in certain seasons - this mainly includes the sale of clothing and footwear. When opening such a site, it is worth offering customers different types of clothing, and not just winter ones, for example - seasonality can “kill” even a stable business. But this problem will not affect the profitability of the business in any way if you have several projects at once - while one "rests", the other brings profit.

What product to sell in the online store?

You yourself will be surprised how different products are offered by suppliers - it remains only to choose the appropriate option.

Sale of tea and coffee, gadgets, kitchen utensils, toys for children - choose any direction. It all depends on the previous analysis of the market and available finance.

• mobile technology,
• mobile accessories,
• women's clothing and footwear,
• children's goods (toys, strollers, clothes),
• bijouterie,
• Perfumes and cosmetics.

It is also possible to sell services through an online store. However, this direction has a slightly different specificity and features of promotion. But why not, if you know this or that area well.

At the peak of popularity is the sale of mobile phones. No wonder - the profitability is very high. Products can be purchased in China, and in Russia they can be sold with a 100% markup. And these will not be one-day phones, but quite decent devices. The same is with clothes - sometimes buyers give a lot of money to update the wardrobe. Trading things is a classic that will never lose its relevance.

But selling books is not the best idea. This niche is firmly occupied by the giants of the market - it will be almost impossible for a beginner to break through. In addition, it has become more difficult to sell books than even a dozen years ago - they are gradually being replaced by their electronic "brothers". The trend is slowly dying.

Selling auto parts is also not always profitable. It is better to open such an online store for real car services as an “addition” to your business. But the sale of auto chemicals and accessories for the car may well be a good option!

If everyone decides to sell interior items, you should think about an online store that sells them only in a specific region. So the sale of furniture will be break-even, since it will not be necessary to include the high cost of delivery in Russia into the cost of goods - low prices for goods will withstand customers more, and the site will be a success.

The sale of paintings through an online store is gaining popularity, especially those that are made by one's own hands. Analyze the market and evaluate this opportunity.

What's next?

When all organizational issues are resolved, you can begin to implement the plan. There is a lot of work ahead - to register a business by choosing OKVED, develop a website design, fill catalogs with goods, work out payment methods and think over delivery options.

It is not difficult to collect documents for launching an online store - you don’t need to invite a professional lawyer. Many entrepreneurs do not even register a business. But if you are serious about developing your business, it is better to do so.

Today we will learn how to sell online. In addition, you will have to generally understand this whole difficult process. For example, how to properly organize sales, where to apply for the implementation of your own ideas, and so on. In general, business on the Internet is found every day more and more often. But if you do not know the basic principles of work, your business will simply burn out. There is huge competition here, so it is not always easy to start your own sales. So what to sell online and how to do it?

Handmade

Let's start with ideas for your business. The Internet is a place where you can sell whatever your heart desires. The main thing is to know how to present the product and to what audience to present it. The most popular at the moment is an Internet business that allows you to promote the so-called handmade.

What it is? Everything you do with your own hands. Usually, this term refers to handicrafts - crafts, jewelry, jewelry. A very profitable occupation, especially if you know how to create something special. Handmade was highly valued and appreciated in the world. So it's worth a try. You can, for example, sell beaded goods that you made yourself: key rings, jewelry, costume jewelry, and so on. Quite a good option. Thus, if you know how to create something with your own hands, turn it into profit!

Food

What to sell online? Another very good option is selling food. More precisely, a variety of dishes. Unlike handmade goods of this kind are much rarer. Yes, this arrangement is not for everyone. Mostly, women on maternity leave are engaged in cooking to order.

In principle, the option is very profitable. Sometimes homemade food sells at a tremendous rate. Can you cook? Full of free time, energy and strength? Then you can try to engage in these sales. Confectionery and pastries are especially popular. But other dishes are also not inferior in sales.

Cloth

Go ahead. Many are interested in how to sell things over the Internet, and indeed, what exactly is better to promote using the Web. There are a lot of options, as already mentioned, any of your desires can come true here. Very often people sell clothes online.

This applies to both used and new items. For example, some sew suits and other clothes to order. Quite a profitable business, especially if it is related to the so-called cosplay. An online clothing business has a huge demand among buyers. Sometimes you don’t really want to look for something in stores, it’s easier to order everything on the Web. Many people use this. Thus, any clothing, new or not, can be sold online. About how it is better to bring the idea to life - a little later. To begin with, it is worth considering a few more options for sales.

Services

For example, services are a very non-standard product. That is, you have every right to promote your skills on the Internet, to provide assistance to those who ask for it on a reimbursable basis.

Here your imagination is not limited by anything. You can offer absolutely any service: from plumbing to programming. The main thing is that your actions are interesting to the audience. In fact, this is not a sale, but employment, the provision of certain services. A very profitable business, which is most often used by those who know computers well. The demand is usually for web programming (and the usual one too), the processing of graphic files, the configuration and repair of software and computers in general. So this is a pretty good option. Only after contacting you will have to work hard. After all, in fact, you offer services via the Internet.

Collections

Our list does not end there. The most sold on the Internet is, of course, something that cannot be purchased in principle. For example, antiques, as well as some collections. Perhaps, if you have any of these, you can organize quite profitable sales. Until the auction.

What exactly is for sale? To be honest, everything. From stamps to coins, from luxury items to any vintage fixtures. Even the furniture and appliances of old times. It is enough to find a collector who is ready to buy this or that thing from you. True, this option is not suitable for everyone, because not everyone has antiques and some collections. Therefore, in principle, sales of these take place, but they are not so common among ordinary users. Only special people have the opportunity to earn good money by this method.

Graphic arts

In principle, if you are interested in how to sell things over the Internet, it is not so difficult to figure it out. But once it comes down to figuring out product options, there's just too much to choose from. It has already been said that you have the right to sell anything on the Web.

For example, a good option for those who know video and photo editors is to sell graphics directly. People are eager to buy copyright photos and videos for one purpose or another. Many photographers and freelancers use this approach to make money. A very good option if you take a lot of pictures and work with graphic editors. The main thing is to know how to sell this or that product via the Internet. More on this later. Nevertheless, many do not believe in the profitability of this business, which does not allow us to consider the option as such.

Knowledge

Knowledge has always been valued in the world. And on the Internet too. So this is a very good option for sales. Everyone is able to sell their knowledge! What exactly are we talking about?

It's not a secret for anyone that for a long time, users have been doing a variety of theses and term papers via the Internet, solving control and tests. This is a great option for those who have knowledge in a particular field of science.

By the way, do not think that selling knowledge on the Web is a stupid thing. Not at all. It is here that many are able to earn big money without any problems. Of course, term papers and diplomas are very popular. They are paid well, and there are orders all the time. Great idea for an online business! Especially when it comes to mathematics and other exact sciences. Try it, you won't regret it!

Texts

What other ideas for business and sales can be found on the Web? Clothes and things are, of course, good. - Same. And selling your own knowledge via the Internet is not so difficult. But there is one more area worthy of attention.

What is it about? For a long time on the Web there is such a thing as "freelance". This is the so-called remote work. For many, it is associated primarily with the sale of texts. This includes copywriting and rewriting. Users write unique texts, which are then sold for further use on websites and pages on the Internet. A very profitable business, especially if you can write well and competently on a variety of topics.

The Web is one of the main areas of modern network business. So do not neglect this option. It is very profitable, in some cases it can replace the main job and bring in a lot of money. The main thing is to constantly improve your writing skills.

Cosmetics

How to sell certain things over the Internet? It's not really that much of a problem. The question is: what exactly can be put up for sale? Often, among the products on the Web (in addition to all of the above), users are able to find cosmetics. And household items. In general - anything, but this alignment is quite common.

Typically, a variety of companies use online sales to increase profits. Users with great pleasure buy this product directly on the Web. For new organizations, this type of business is not particularly suitable. It, as a rule, causes a lot of suspicion among users: what if we are being deceived? So it is better to sell cosmetics and household chemicals on the Web only after your product has been promoted on the market, when they know and hear about you.

Start of sales

Now directly about the organization of the process. Where can you sell online? Honestly, everywhere. But there are generally accepted rules and algorithms that will help you run your own business on the Web.

The first option that can only be advised is the use of virtual bulletin boards. Sales happen here every day, no matter what you offer. Find a board (you can even free it, for example, "Avito"), place your ad there and wait for the results. True, usually this alignment is suitable for one-time transactions. As a permanent business is not entirely suitable. Is that to attract additional buyers.

Social media

How to sell your product on the Internet? More precisely, where exactly to do it? The modern solution to this problem is the use of social networks. Here you can use a variety of thematic groups or even create a separate page. Or a community to do for a given purpose.

A very popular solution to the problem. In social networks lately, a lot of sales happen every day. So take a look. All that is required of you is just to write an ad that will attract users. Of course, as with all online sales, prepare a bank account in advance (or rather an electronic wallet), where you will have to transfer funds for the goods.

Online store

Have you decided to start your own online business? Then it's time to think about where to sell your goods on the Internet. A good approach is to create a personal website, an online store. Especially if you are really going to open (or have already opened) a store.

This option is used by many. Online stores, as well as conventional ones, but with the possibility of ordering goods via the Web, are full. And it's all very profitable. Especially when it comes to what will suit everyone and everyone: jewelry, toys, furniture. The virtual store inspires great trust among users. But creating and maintaining it is not an easy task.

Sites and groups

There are various sales services on the Web. They are somewhat like bulletin boards. Here you can easily promote any product you want. For example, pay attention to a variety of services from the "buy and sell on the Internet" series.

The principle of operation is simple: place an ad (preferably with a photo) and wait. Through the proposed systems, you can not only sell, but also buy any product. True, for a permanent business, this is also not the best approach. More popular in this situation is the use of social networks.

Exchanges

How to sell something on the Internet? The answer is simple: we find a sales service, place an ad and wait. This applies to goods, services, and knowledge. But if we are talking about texts or any other activity of freelancers, certain exchanges can be advised. These services are common, they are called exchanges of freelancers (copywriters).

How to sell here? You can either take orders and write texts on certain topics, or post your own texts and just wait until they are bought from you. Find an exchange, register, specify a virtual wallet (optional, it will come in handy later), place it - and that's it. A very good option. By the way, if you don’t feel like thinking about how to sell texts on the Internet for a long time, you can immediately join the Advego, TextSale and eTXT exchanges. They are in great demand on the web.

Organization

By the way, virtual business needs the right approach. So that you do not have problems in the future, you should properly prepare for the process of online sales. What will be required for this? Here are a few points to help you in the future:

• IP registration (mandatory for business, one-time sales do not require this);
• opening a bank account (cards);
• registration of a virtual wallet (preferably "WebMoney" and "PayPal");
• registration on freelance exchanges and bulletin boards (in your city).

In principle, after that you can take photos of the goods being sold and promote it on the Web. Remember to keep in touch with buyers. As you can see, you can sell anything. And wherever you can place an appropriate ad. Sometimes users are engaged in sales using thematic forums. Also a good scenario.

The global e-commerce market revenue for 2017 was $1.468 trillion. At the same time, China is the leader in the e-commerce market with an income of $496.8 billion. The second and third places are occupied by the United States ($421.1 billion) and Japan ($96.7 billion). And only then European countries follow: Great Britain ($95.1 billion) and Germany ($63.4 billion). In Russia, this figure was 1 trillion Russian rubles, which is equivalent to $16.59 billion.

According to the Ministry of Antimonopoly Regulation and Trade (MART), in Belarus, the income from online trading is $568 million, but in the total volume of retail this is only 2,8% . For comparison, in neighboring Ukraine, 3% of all goods are bought online, in Russia - 4%. And in China, the share of online shopping already exceeds 19%.

According to MARCH estimates, at the beginning of 2018 44% of Belarusians buy goods in online stores. At the same time, 21% of buyers order goods from China, 11% - from Russia. The remaining 68% of buyers purchase goods only in Belarusian online stores and marketplaces. 83% of consumers choose foreign online stores because they are cheaper there; 39% - because there are goods that are not available in Belarus; 17% - because they trust foreign stores more than Belarusian ones.

According to experts, in 2017, the turnover in e-commerce in Belarus increased by 25% compared to the previous year. According to experts, in 2018 the e-commerce market will grow by 20% and by the end of the year it will exceed 1.3 billion rubles or $681 million, provided that no new legislative restrictions are imposed on the online commerce industry this year.

Summary

These studies show that, despite the economic crises, the decline in the purchasing power of the population, the e-commerce market is growing both in Belarus and around the world.

Moreover, the growth of the e-commerce market in Belarus (25%) exceeds the growth rate of e-commerce in China (24%), and even more so in developed countries: the USA (13%), Japan (10%), Great Britain (10%) and Germany (eleven%). And this indicates great prospects for the development of e-commerce in Belarus and the need for offline retailers, manufacturers, local businesses, artisans and start-up entrepreneurs to go online.

If you want to have a profitable business in the field of trade or production, then, in the current realities, it will be very difficult to achieve this without online sales. There are many reasons for this.

1. The number of Internet users is constantly growing and will soon approach its limit in all developed countries of the world. Already now, as of the beginning of 2018, according to statistics, there are more than 95% of Internet users in Germany, the UK and the USA. In Belarus at the moment Internet users are 67.4% of the country's population.
2. The penetration of mobile devices into our lives has influenced the growth of "shopping on the go" from anywhere in the world. People value their time more and more and do not want to spend it waiting in line at the checkout. They manage to buy the necessary things online in a traffic jam, at lunchtime or in their free time before bed, when all offline points of sale have long been closed.

By the way, this is why all modern Internet sites must have a mobile version of the site or, or a mobile application that provides convenient shopping. In addition, already 10% of Americans buy goods using a voice assistant!

1. The volume of online sales is constantly growing. The growth is due to the creation of new businesses, the access to the Internet of offline players in the b2c and b2b segments, who are also actively starting to sell their goods wholesale and retail via the Internet.
2. Online stores take customers away from offline points of sale, gradually winning back a share of the income of the entire retail. With the improvement of the quality of service, the simplification of legislation for online stores and the development of delivery services, this share will grow rapidly.
3. different categories of buyersb2b, b2c and c2c) it is becoming more and more convenient to search for information about goods and services online. This is due to the growth in the number of Internet users and the emergence of a large number of sellers in the field of e-commerce.
4. Globalization means that distances and languages ​​are no longer a barrier to international trade. Internet translators and language versions of online stores localize the site page in a second, translating texts, units of measure and monetary currencies into familiar ones, so that it is convenient for a buyer from anywhere in the world to place an order.
5. Today, almost any product can be delivered to any country in the world. The presence of various types of delivery from postal and courier to self-delivery from parcel lockers provides the buyer with a choice of a convenient method of delivery of goods. Self-delivery from parcel lockers is becoming more and more popular, as it does not force the buyer to communicate with the seller or stand in line at the post office.

Postal machines came to Belarus just over a year ago. In February 2017, RUE “Belpochta” mailboxes were launched to independently receive registered postal items, and in May 2017, a network of self-delivery points for orders from Russian online stores PickPoint with its own mailboxes was opened in Belarus.

1. The Internet provides sellers with a huge number of tools to attract, retain and stimulate potential buyers to sell. inaccessible to offline channels. These are retargeting, instant messengers, on blog platforms and social networks, coupon sites, bonus programs, mobile applications and many other mechanisms that ensure continuous contact with potential buyers.

1. For modern buyers, the ability to order goods online is increasingly a decisive factor in the purchase. The presence of a brand on the Internet inspires user confidence in the company and helps to make a choice in favor of a particular seller.
2. Having an online presence allows businesses to remain competitive in today's marketplace. If you are not present online, your competitors intercept potential consumers of your products and services.
3. Increasingly, online payments and electronic money are used to pay in online stores. If you cannot provide an option to pay for an order online, you lose a buyer, especially when paying from abroad.

Therefore, it is legally approved that the website of an online store must have at least one online payment method protected by a secure data transfer algorithm.

1. The profitability of offline points of sale is reduced if they do not have their own representation on the Internet. It can be an online storefront or an account on a marketplace. Moreover, it is important that all online and offline points are connected with each other by a single database of customers and warehouse stocks to ensure well-coordinated work and high-quality service.

Summary

Thus, having a presence on the Internet will give your business:

1. The opportunity to be found by a huge audience of potential buyers located all over the world.
2. New tools for promoting business, manufactured goods, services and interaction with the client, new sales.

3. Choose and buy a domain name

To trade on the territory of the Republic of Belarus, the website of the online store must be hosted on Belarusian hosting and located in the domain zone.by or.bel.

4. Create an online store or online storefront

The site itself can be rented or developed based on .

The legislation of Belarus obliges all entrepreneurs who sell goods on the Internet to have an online store website or an online storefront for legitimate online trading. Unlike online store, which is not required to have an offline outlet, and can do all transactions online, Online online showcases you can see the products available offline, but it is impossible to put goods in the basket, checkout and pay online for the purchase. As a rule, on the websites of online storefronts, instead of a basket, there is a feedback form that allows you to send an application for a subsequent offline retail or wholesale purchase of the product of interest. You can read more about creating an online store website and.

5. Register an online store

According to the legislation of the Republic of Belarus, online stores must be registered in the Trade Register of the Republic of Belarus and the State Register of Information Networks, Systems and Resources. In order for the online store not to be refused registration, you need to comply with everything.

Internet storefronts do not have to be registered in the Commercial Register.

6. Create a product catalog

Based on the chosen niche and the range of goods from the found suppliers, you need to create a catalog of goods for your online store. You can find the guide on our blog.

7. Promote the offered products on marketplaces

To obtain a wider coverage of buyers of goods, it is recommended to place goods and services not only on your website, but also on third-party resources: (marketplaces).

8. Set up contextual advertising

9. Engage in search engine promotion of the site and create content that is useful for potential buyers

High positions in search engines will bring you targeted buyers from search engines, and high-quality content will inspire confidence in the resource and the desire to buy from you.

10. Promote your business, products and services on social media

Selling your goods through social networks is allowed if you have an offline point or an online store. Social media provides merchant accounts for online stores, through which it is easier for business owners to track visits and orders from social media pages.

11. Set up targeted ads and retargeting

Social networks and search engines provide marketers with comprehensive information about users, by which they can find their potential audience and direct ads only to them so as not to waste their advertising budget.

12. Post product information on classifieds sites

Bulletin boards and online auctions on the Internet are hugely popular and can also become a constant and inexpensive source of sales.

13. Build and optimize business processes

And to determine what will be needed at the very beginning of business development is also very important. After all, no one wants to hire a courier and pay him for a downtime in the first month of the online store.

What do you need to consider when selling online?

The biggest mistake newbies make in e-commerce lies in the fact that they spend all resources not on content, advertising and service, but on the expensive development of the design and functionality of the site.

Investing in a fancy site is pointless when:

• No market knowledge;
• No sense of niche;
• No experience with online advertising tools;
• No experience and analytics of online sales;
• No skills to work with an online audience;
• There is no understanding of the needs and pains of the target audience.
• Business processes are not built.

With this approach, you are likely to experience wasted time, money, and frustration.

Therefore, at the start, you need to invest money and time in studying:

• Presence format and promotion strategy for current and potential competitors;
• Possible options for creating online representations of your business (Internet sites), which are best suited to achieve your goals;
• Available tools for online advertising, promotion and online sales that give a quick effect and feedback: context in search engines, targeting in social networks, placement on trading floors;
• The prevailing stereotypes of behavior of potential b2b- and b2c-buyers;
• the needs of your target audience;
• Planning and building a sales and service scheme;
• Online and offline channels that users use to search for information and order online.

Summary

Useful content that solves the problems of the target audience, and service quality at all stages of interaction in your business - here are the main drivers for attracting customers and successful sales.

If you have high-quality photos, live videos, useful texts and real reviews on your site, then your product will be bought even at an inflated price.

But whether they will return for a second order will depend on the service: on the ordering process, communication with the manager, the availability of payment and delivery options, contact with the courier, the state of the packaging and the quality of the product itself. If you successfully lead the buyer through all stages of the purchase, then the grateful buyer will return to you more than once and bring more of his friends.

Useful and necessary information for starting sales has already been collected in groups in social networks.

Explore, open online storefronts or online stores and sell more!

And today we will talk about selling via the Internet, because creating your own business is half the battle, it is more important to learn how to sell.

How to start selling online?

When I started working on the Internet, I already had an understanding that the main thing here is to develop sales skills. And the first thing I did, I found unnecessary things at home and set a goal to sell them. Now there are a large number of advertising sites where you can place an ad for the sale of any product for free. For example, avito.ru, molotok.ru (Russia), second.by, www.onliner.by (Belarus). It is enough to enter the Internet, enter the query "Ad boards" and a list of various advertising sites will appear where you can place your ad. That's exactly what I did and soon sold the things I had planned.

Do you want to practice sales? Use my example, I think everyone will find at least one unnecessary thing in the house.

Rules for Selling on Bulletin Boards

1. In the title, write what product you are selling, its name, model, etc., also be sure to add that it is in good / excellent condition.
2. Below, indicate the advantages of the product, its benefits
3. Show the monetary benefit that the customer will receive compared to buying a new product.
4. If possible, attach a gift that the buyer will receive in addition to the product
5. Take good photos from different angles

It was by following these rules that I quickly sold unnecessary things.

Already at that time, I realized that the skill of selling is the highest paying skill and those who know how to sell will never have problems with money.

Trade has not yet ruined a single nation

Benjamin Franklin

And if you want to create a successful business, then without the skill of sales, nothing will work out. Therefore, especially for you, I wrote an article in which I tried to reveal in as much detail as possible all the important points in sales.

Nowadays there are more and more Internet projects. The thing is that it is much easier to create an online business than offline. You do not need to purchase equipment, rent a room, and it is not necessary to hire people. Also, an Internet business does not require large investments, just 500 or 1000 dollars is enough - and you already have your own online store. However, it is one thing to create your own project, but quite another thing is to learn how to sell on the Internet. And today we will talk about what is needed in order to develop the skill of selling online.

Of course, in order to sell online, it is best to have your own website. This is our representation on the Internet, our online office, if you can call it that, where people can get acquainted with the goods, as well as make payments.

How to create a site for sale?

This is not at all difficult to do. You can use services such as sales. en , net house. en , or create a site on a separate engine. For example, as in my case, I created my online store on the engine opencart. Also, if you want to create a website for the sale of some of your services or information, then the engine is best suited for these purposes. WordPress. It's free, it's very easy to use, so if you need a site for just such purposes, then I recommend this particular engine.

However, no matter what you sell: goods, services or information, creating a website is just the first step. In order to sell online, you need to make yourself known and present your product in an attractive way. For this, of course, all kinds of advertising channels are suitable. But it can happen that people go to your site but don't buy anything. Either you will have one or two sales. This suggests that it is not enough to create a website and attract people there, you need to promote your products competently. How to do it? This is what we will talk about today.

How to sell on the Internet competently?

1. Define your target audience. The target audience is a circle of people interested in your products, services, information offered on your website. It is necessary to define your target audience in order to know exactly who is specifically interested in your product. The portrait of the target audience is best drawn from a specific person. Imagine it. How he lives, what he wants, what he doesn’t want, what problems he has, how your product will help him solve his problems, what his financial situation is and much more. After you already have a clear portrait of your target audience, you can proceed to further actions.
2. Choose thematic advertising platforms where your target audience is located.
3. Any of your advertising should attract the attention of the client, be interesting and intriguing. Therefore, catchy and bright headlines are of great importance. For example. " Every fifth visitor to our fashion store becomes a regular customer”, “Want to get a free consultation on creating a style, I am at your service.” And leave a link to your site. " You didn't know about it and you probably never will know, access only today! And leave a link to your site. Any advertising headline should catch the eye and interest a person.
4. Show product benefits. After a person gets to your site, he immediately has a question why he should take advantage of your offer or why he should buy it. It is important here to show all the advantages of your product. And also show why it is profitable to buy from you. Otherwise, it will go to another site.
5. Generate a desire to buy. When a person realizes all the benefits of your offer, he develops a desire to buy your product or take advantage of some of your offers. Here it is important to “put a person into such a state” that he already possesses this product, so that he feels how great it is to have this product. You can offer to bring the goods home. For example, if you're selling clothes, offer to bring in a few dresses for the person to try on and choose the one that suits them best. When a person begins to be interested in your things, trying them on, he immediately unconsciously imagines that this thing belongs to him. He imagines where he will put it on, with what he will combine it. In this case, he is already forming the idea that he already possesses this product. For example, in our online store we always offer to bring several products to choose from, let us try them on. With this approach, we have virtually no failures. If you are selling some kind of service or information course, then with the text “introduce a person to the state”, that he has already solved his problem with the help of your service or course, write how great he will feel to have. In this state, a person quickly agrees to make a purchase.
6. Sale of goods. Make this process as quick and convenient as possible. And as a result, you will be happy that you made a sale, and your client will be happy that he bought such a wonderful product.

Here are the basic rules that help make sales.

All this works well, but each of us has his own niche, his own type of business, and in order to sell really well, an individual approach is needed. To do this, select five of the most successful and popular sites in your niche and see how everything works for them. Analyze what kind of site they have, how they serve their product, what is the structure of the site. When you analyze five of these sites, you will have a clear understanding of why these sites are in the top and what you need to do to make your site among them. Try to make your site better than your competitors. Test different approaches, see what works best. You need to learn to gain knowledge not only from the person you are studying from, but also from your competitors and partners. This will give you a distinct advantage.

How to sell information courses or trainings on the Internet?

And now let's talk a little about how to sell your information courses and trainings. I will say right away that you will never earn serious money if you do not conduct webinars. When you host webinars, you begin to understand your target audience more deeply. To do this, pay attention to the feedback, note which question people are most interested in, what they want, and what, on the contrary, they don’t want. Based on this, you will create the most useful product for your target audience, which will be able to solve the greatest number of their problems. Also, by conducting webinars, you become closer to people, they understand that you are a living person and really want to help them.

How to learn to sell on webinars?

To sell well on webinars, I recommend attending webinars of famous people. And it doesn’t matter what topic they talk about, most importantly, listen carefully to what they say, how they do it, how they present their paid courses. And then apply all the knowledge gained from them in practice. Since you will learn to sell on the Internet only if you apply all the knowledge gained in practice. You can read a bunch of books on how to sell online, but if you don't follow their advice, then your knowledge will be useless and will not bring you any benefit.

That's all for me. I shared with you the tips that I use myself. Analyze. Apply. Test. And get results. And I'm always happy to help you.

Video

I wish you success and a good income from your favorite business.

See you soon!

In contact with