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Own business: business plan for a coworking center. How to open a coworking center: a business plan with calculations

The article discusses the main elements coworking center business plan. Coworking centers in Russia are only gaining momentum, although in foreign countries this is a well-known concept and a popular type of organization of activity. In this regard, the level of competition in the Russian market is low, which will allow a novice entrepreneur to find his niche.

However, it is necessary to focus on a detailed demand analysis. This is best done within coworking center business plan. It structures all the necessary information, substantiates further steps, and also makes the necessary calculations and builds a financial model for the future company.

Key features of a coworking center business plan with calculations

Features of a coworking business plan

As mentioned above, one of the main steps in the process business planning coworking centers is to study the demand from the population for this type of service. Since the circle of consumers is limited, before opening, you should study the number of potential customers and how much they will be willing to pay for it.

In addition, you should focus on calculating the efficiency and profitability of investments, as well as on the profit forecast.

Well crafted marketing plan business plan integral part of the launch coworking space.

Description

Files

Coworking business involves the opening of a space where people work, renting a workplace for a certain time. This space involves the provision of the following services:

Providing a workplace with all necessary equipment;
Ability to use meeting rooms;
Organization of educational courses and seminars;
Coffee and drinks are included in the price.

Thus, a territory is organized in which a working atmosphere reigns, which is important for the target audience, which includes:

Freelancers;
Businessmen;
Self-employed.

In a word, people whose work is not tied to a specific place, however, they need the infrastructure for meetings or they are simply not comfortable or not able to carry out their activities from home.

1 - Summary

1.1. The essence of the project

1.2. The volume of investments for launching a coworking center

1.3. Work results

2 - Concept

2.1. Project concept

2.2. Description/Properties/Characteristics

2.3. Goals for 5 years

3 - Market

3.1. Market size

3.2. Market Dynamics

4 - Staff

4.1. staffing

4.2. Processes

4.3. Wage

5 - Financial plan

5.1. Investment plan

5.2. Funding Plan

5.3. Sales plan for the development of a coworking center

5.5. Tax payment plan

5.6. Reports

5.7. Investor income

6 - Analysis

6.1. Investment analysis

6.2. The financial analysis

6.3. Risks of a coworking center

7 - Conclusions

The business plan of the coworking center is provided in MS Word format - it already contains all the tables, graphs, diagrams and descriptions. You can use them "as is" because it's ready to use. Or you can adjust any section for yourself.

For example: if you need to change the name of the project or the region where the business is located, then this is easy to do in the "Project Concept" section.

Financial calculations are provided in MS Excel format - parameters are highlighted in the financial model - this means that you can change any parameter, and the model will automatically calculate everything: it will build all tables, graphs and charts.

For example: if you need to increase the sales plan, then it is enough to change the sales volume for a given product (service) - the model will recalculate everything automatically, and all tables and charts will be ready immediately: monthly sales plan, sales structure, sales dynamics - all this will be ready .

A feature of the financial model is that all formulas, parameters and variables are available for change, which means that any specialist who knows how to work in MS Excel can adjust the model for themselves.

Rates

Feedback from our clients

Feedback on the business plancleaning company

We express our gratitude for the work done on the creation of a business plan for a cleaning company. With this business plan The bank approved a loan for 18 million rubles for 6 years.

Elizaveta K.L., Kazan

Feedback on a business plan for opening a pawnshop

The business plan downloaded from the site contains a very clear and accessible description of both the business in general and its financial component in particular. Calculations show a fairly clear picture of actions and are convenient to use: make changes, adjust investments, sales, expenses. All formulas are editable and transparent.

Ivan Nekrasov, city of Pskov

Feedback on a business plan for home delivery of food: pizzas, sushi, lunches, rolls, pies

The business plan was prepared by a website consulting company in accordance with the requirements, with high quality and even a little ahead of the agreed time. As a result, funds in the amount of 50 million rubles were received from a private investor.

Oleg Alexandrovich, city of Sarov

Feedback on the business plan of the typography

Extremely sound business plan. He helped our printing house get a loan from Sberbank necessary for expanding production (21 million rubles), for a period of 4 years.

Sergey V.V., Nizhny Novgorod Region

Benefits of coworking

The main alternatives to coworking centers are working from home, as well as in various cafes and anti-cafes. The benefits of using coworking are:

Communication with like-minded people;
Everything for meetings and negotiations;
Ability to use a scanner, printer and other equipment;
Cheaper than renting an office;
No distracting elements;
Comfortable conditions and creative atmosphere;
Good location.

It is also worth noting that, as a rule, drinks are included in the price, in addition, a separate area for meals is organized, which creates optimal conditions.

Also, specialized co-working centers are becoming very popular, where representatives of the same profession unite, for example, designers, copywriters, website creators, etc.

Mentioned advantages coworking center should be reflected in the program of marketing activities within the framework of business plan.

Premises for a coworking center

The key to success coworking business is a properly selected room, the main requirements for which are:

Good location. It is best if it is the central part of the city or a business district.
Design. The more attractive the design solution, the more people will tend to work in this place, this is especially important for creative professions.
Various zones are provided. For example, a work area, meeting rooms, conference rooms, a kitchen, a recreation area, administrative premises.
Good ventilation system, natural light.
Availability of free parking. This is especially true when located in the city center, since, as a rule, customers arrive for several hours.

Startup stages in the business plan of a coworking center

To start coworking center business you will need to go through the following steps:

Analysis of the market situation. Competitors, demand, pricing procedure, environmental factors influencing development.
Description of the concept, including ideas, goals, list of services, creation of a price list, etc.
Determination of the list of advertising and marketing activities.
Drawing up a financial plan, calculating the feasibility and effectiveness of an investment.
Registration as a legal entity or individual entrepreneur, registration with the tax authority, selection of a taxation system, opening a current account.
Search for premises, approval of the design project, implementation of repair work.
Procurement of necessary equipment and furniture.
Conducting an advertising campaign.
Selection and hiring of personnel.

Thus, in the end, based on a pre-compiled business plan opens coworking center.

Investments foreseen in the coworking business plan

For start coworking business the following investments will be required at the initial stage:

Premises rent - xxx rub.
Design and repair work - xxx;
Purchase of equipment - xxx;
Registration and opening of a current account - xxx;
Advertising and marketing - xxx;
Stock of money - xxx.

Total from 5 to 50 million rubles. depending on the premises, since it is its rent and equipment that accounts for the bulk of the initial investment.

To do this, you can use both your own and borrowed funds. To get loans or attract investors, you need a professionally written business plan. Ready coworking business plan can be downloaded from the link below. The financial model is calculated there and all the necessary information is structured.

Another promising option for business development is cryptocurrency mining. will help you understand all the nuances of this direction.

Coworking equipment

To organize a comfortable space coworking space the following equipment should be procured within the framework of business plan:

To create jobs - computers, printers, scanners, copiers, office equipment, speakers, headphones, webcams.
For conference rooms and meeting rooms - a projector, a plasma panel, a magnetic board.
For the recreation area - a coffee machine, a cooler, a microwave oven, a refrigerator, a kettle, a toaster, etc.
Furniture - tables, chairs, sofas, poufs, cabinets, etc., provided by the design project.

In addition, it is important to provide for the mandatory connection of high-speed wireless Internet and a charging device. Expenses coworking center for the purchase of equipment are included in the financial plan business plan with calculations.

Promotion of the coworking center

The main task of the entrepreneur at the initial stage is to attract as many visitors as possible. To do this, you can perform the following steps. These activities and the budget for them are recorded in coworking center business plan.

First, create a selling site and groups in social networks for coworking business and engage in their promotion with the target audience, since customers are active Internet users.

Secondly, the presence of a bright sign and the distribution of leaflets near the nearest coffee shops and anti-cafes will become another channel for influencing potential customers.

Thirdly, it is important to provide a bonus system for regular visitors or a discount when buying long-term subscriptions. You can also do a free trial visit.

Finally, organizing several large educational conferences and webinars will allow you to introduce the maximum number of people to your coworking center.

Coworking income and expenses in a business plan

They show up financially. business plan and serve as the basis for calculating the profit forecast coworking center.

Costs of coworking centers

Costs are necessary to maintain the coworking space and ensure its development and include:

Premises rent – xxx rub.;
Utility payments and communication services - xxx;
Tax deductions - xxx;
Salary - xxx;
Maintenance of equipment - xxx;
Organization of drinks and meals - xxx;
Advertising - xxx.

General operating expenses business coworking centers will be from xxx rub. monthly and will be covered by the payment of services by visitors.

Coworking Profit Forecast in a Business Plan

Profit is projected based on revenue, the bulk of which is service fees coworking center:

For renting workplaces - from xxx rub. per month;
For an entrance ticket to events - from xxx rub. per month;
For additional services - from xxx rub.

Total total monthly revenue can reach xxx rubles. Then, with existing costs, the net profit in coworking business plan will be from xxx rub.

Staffing in the business plan of coworking centers

The organizational plan of the coworking center provides for the following positions:

Administrator;
Marketer;
PR manager;
Accountant;
Hall employee;
Worker.

In addition, when creating a design project, a designer will be required. Total population by scale business coworking center will be 7 or more people.

The structure of the financial model of the coworking center

The financial model is a separate file in MS Excel format - in fact it is
a separate product designed for business planning and calculation of all its
indicators. Each of the parameters of the financial model can be changed manually.
There are no macros in the financial model. All formulas are transparent and accessible to
changes.

In the process of working on a business plan, we look at dozens of different sources
information. These are data from equipment suppliers, and industry portals, and interviews with market experts, and official statistics - such a systematic data analysis gives a complete picture of all project parameters: prices, equipment costs, premises costs, costs, etc. .

Should you open a coworking space?

The presence of a low level of competition and the demand for this product on the market create favorable conditions for the development co-working center business and making a profit.

This will require a well-built system at the planning stage in the format of a business plan. We have already prepared coworking center business plan, which included all the necessary information and all the calculations. You can download it from the link below and start implementing the idea right now. If you need additional funding, this document will help you negotiate with bankers and investors. At your request, we can also draw up an individual turnkey business plan, where we will take into account all the wishes.

Detailed study of customer needs and taking them into account in the project creating a coworking space will ensure the necessary customer flow to maximize profits.

Coworking is regarded as a specific public space where people come to spend their personal time. The purpose of pastime can be different! The potential audience consists of active and creative people who are engaged in the practical implementation of their ideas.

The coworking center provides an opportunity to get a personal workplace, the period of use of which depends on the service package chosen by the user. Among the packages provided, you can choose both one-day (trial version to get acquainted with the service provided), and booking your favorite workplace from one to three months. Thus, the user's "symbolic" payment for the services provided becomes the main income from the functioning of the coworking center.

Workplace rental. Coworking monetization model.

Renting a workplace in any coworking center requires some payment. In some cases, such payment is more or less democratic. It all depends on what the potential user wants to see in their workplace.

Usually, such payment for one month of renting a workplace ranges from 8 to 12 thousand rubles. In some cases, coworking centers provide the opportunity to pay per minute, which varies from 1.5 to 2 rubles. Income from the per-minute use of the workplace brings a significant increase in the first days of the center. You also have to pay for the introduction! In the future, as the experience of predecessors shows, the most popular are monthly subscriptions with a full booking of a workplace.

Thus, if the coworking center accommodates 150 people, then the monthly income will be from 1,200,000 million to 1,800,000 million rubles. The monthly subscription is taken into account. The maximum income was 1,800,000 million rubles. Net monthly income is calculated based on the calculations of rent, utility bills, Internet, goods purchased for the kitchen and salaries to co-owners.

Renting a meeting room also increases the level of monetization of an innovative project. The cost of renting such a hall is about 1500 rubles per hour. If the rental time exceeds 3 hours, then the cost drops by about 150 rubles. Thus, we get another source of income generation for the innovative structure of the coworking center. But even this source of generating passive income has costs for the implementation of the rental process itself, namely: the purchase of water, coffee breaks, etc.

Start of active work.

The first thing to take into account is the creation of a price list with a detailed description of the services you provide. Also, opposite the name of each of the services, it is necessary to indicate the minimum and maximum limits of the pricing policy of the coworking center.

Second. This stage consists in close cooperation with lawyers, who, in turn, will help to create an application form for renting out space. The practical implementation of various cultural events or training courses will also be appropriate.

Third. No need to insist on a fixed rate for renting a workplace. Flexibility in a new business is quite a useful trait, which, in turn, is hinted at by experienced businessmen. It is they who advise adapting this type of business for thematic lectures and training courses.

Fourth. A clear distribution of work areas in relation to the scope of employment of visitors. Thus, you will be able to give the opportunity not only to perform the work quickly and efficiently in an environment of appropriate conditions, but also allow specialists in the same field to share solutions and various news. This approach can also be regarded as an option for monetizing a new business.

Calculations of income and expenses.

Profitability from the activities of the coworking center.
Renting out space is the main income, and as a result, after deducting the above items of expenses, net income. Additional events, educational courses, leasing of conference rooms allows you to achieve the maximum return on the activities of the carpeting center, and as a result, increase profits.

Based on the above, and what has been said, calculations can be made. The capacity of the considered coworking center is 150 people.

Calculation of income through the purchase of monthly subscriptions for renting a workplace;
150 * 12000 = 1800000 million rubles;
. Calculation of income from renting a conference room (with an approximate intensity of 10 times a month);
4500 * 10 \u003d 45,000 thousand rubles;
. Income from conducting educational courses and lectures (approximately 50,000 thousand rubles per month).
Thus, the income of the coworking center, subject to the intensity of stakeholders and the implementation of activities related to the implementation of additional programs, is 1,895,000 million rubles.

Costs of a coworking center.

Payment for renting a room depends on many factors and may vary depending on the area of the area and its geographical location - 400,000 thousand rubles;
. Payment for the Internet and related communications (television) - 5,000 thousand rubles;
. Salary to employees - 120,000 thousand rubles;
. Payment for utilities (electricity, water, etc.) - 15,000 thousand rubles;
. Purchase of essential goods (medicines, etc.), as well as tea, coffee, biscuits, etc. - 30,000 thousand rubles.

Thus, the net profit of the coworking center is 1,433,000 million rubles.

Payback of this business within 8 months. If the target audience in your region is not large enough, then the payback may be delayed for 1 year. In large cities, coworking centers pay off in six months.

In large cities in the West and in Russia, co-working spaces for representatives of office specialties are successfully operating. What determines success and how to open a coworking center?

What is coworking

The term coworking comes from the English co-working or coworking - joint work. This is the name of the workspace, which replaces the office for independent specialists of various office specialties. Programmers, journalists, copywriters, designers and specialists of other profiles work in co-working spaces. In fact, coworking is a collective office, the rent of which is paid by each client.

A typical coworking space has a spacious open workspace. The minimum set of equipment and furniture necessary for work is installed here. These are tables and chairs, lighting, electrical outlets, WiFi routers. Also in coworking spaces there may be other utility and work rooms:

Wardrobe.

Restroom.

The meeting room.

Bathroom. Some coworking spaces have showers.

Sports or game compartment.

Conference hall.

For a relatively low fee, a specialist can rent a workplace. Renting a coworking space is much cheaper than renting an office. Even startups and young IT companies use this. It is more convenient for them to rent several jobs in a coworking space than to rent an expensive office.

One of the most famous co-working spaces in New York, NewWorkCity, is located in the center of the metropolis. It features a large open workspace as well as five isolated mini-offices for teams. The comfort of this coworking space will be envied by employees of many large companies. The first contribution of the founders of NewWorkCity was $17,000. The guys raised funds to start a business on Kickstarter.

NewWorkCity: one of the most famous co-working spaces in New York

How coworking earns

The coworking project involves the receipt of income from the rental of workplaces by specialists. However, this is not the only source of financial income.

Coworking centers also make money by renting conference rooms and training rooms, holding paid events and training courses. New coworking spaces receive more than half of their income from paid trainings and conferences.

The premises of coworking centers are rented out for holding press conferences, filming TV shows, and photo shoots.

Some centers offer related services, such as chargeable use of office equipment. However, a more promising business model is one in which the cost of office equipment is included in the rent for the workplace.

Coworking "Kavardak" in Yekaterinburg

To attract tenants, the coworking team must be very active at the start. In addition to investing in equipping the office space, you will have to invest and organize promotional events for specialists. It can be:

Free trainings and workshops.

Concerts.

Creative evenings like "Hello, we are looking for talents."

Fairs of handicrafts.

Exhibitions of creative works.

Themed parties.

In order to conduct business effectively, the coworking team must create an active community based on the center, which constantly participates in various events and even organizes them itself.

With a successful combination of circumstances, the initial investment in coworking pays off within a few months. However, most Russian centers pay off within about a year.

How to open a coworking center: a step-by-step plan

To open a coworking space, the owner team must solve the following tasks: rent or buy a suitable space, renovate and equip the center, organize marketing services to attract partners and customers. More about solving these problems below.

1. What kind of space is needed for coworking

Renting a space is the best solution for future coworking owners. First, it will cost less than buying. Secondly, if necessary, the center can be moved to another building. However, if you are confident in the success of the project and the good location of the building, it can be purchased.

What to look for when choosing a room? Here are the main ideas:

Coworking should work in the city center. It is good if there are universities, entertainment venues, shopping centers, cafes or canteens nearby.

The area of the room should be sufficient to organize an open space type workspace for several dozen specialists. Ideally, it should be possible to organize several zones with different functional purposes. At a minimum, a coworking space should have a conference room, a kitchen, and a seating area.

A separate entrance would be a huge plus. It will simplify the possibility of functioning around the clock.

Ideal spaces for coworking should be sought in closed or opening shopping centers, abandoned industrial facilities, and educational institutions.

2. Repair, furnishing and equipment of coworking space

Investments in equipment and renovations will be the main cost item for potential coworking owners. The room should look decent and be comfortable for coworkers at any time of the year.

What you will need to buy:

Office equipment: multifunctional devices, projectors, screens, audio system.

Furniture: tables, chairs, wardrobes for clothes and things.

Kitchen appliances: coffee machines, microwave ovens, refrigerators. You will also need furniture.

Equipment and furniture for a recreation area or room. It can be sports equipment, computer consoles, board games.

Quality lighting. It is necessary to install modern LED luminaires with a neutral color temperature and a high color rendering index. They will positively influence the well-being and performance of coworkers.

Organizers need to take care of high-quality high-speed Internet connection. It is also worth considering the feasibility of equipping several workplaces with desktop computers.

3. Project marketing

The coworking center project is most profitable to promote on the Internet, since the target audience is among the active users of the Network. The site of the project should be in the center of Internet promotion. It should be sure to publish a description of the possibilities of the coworker, photos and videos of the premises. You can also publish regular photo reports from educational and entertainment events on the site.

Coworking MatrixOffice in Moscow

The coworking center website should be socialized. Connected communities on Facebook and Vkontakte should be lively, interesting and beneficial for subscribers. Half of the success in social networks depends on the activity of the coworking team. Visitors to the site and communities can be attracted with the help of useful publications, contextual advertising, retargeting.

As noted above, offline marketing should try to be built around the coworker community. Potential clients should learn about the project from satisfied freelancers who have become regulars at the center.

Instead of a conclusion, or is it difficult to open a coworking space

Technically, opening a collective office is simple. However, the success of the enterprise will depend on a number of factors. In addition to having start-up capital and a good team, you need to think about suitable premises, the format of the center, and related services. Coworking will work successfully and make a profit if you can constantly maintain activity and arouse interest in the center through certain events.

Coworking is a space designed for the joint work of several people at once. Its dimensions can be different, it all depends on the type of activity that will take place in the room. The space is equipped with the necessary equipment, comfortable furniture, everything that is necessary for comfortable activities. Coworking center can become a promising business in the future.

Often freelancers and people who make money on cryptocurrency need a room, they are free, independent, and need a common place to work. In appearance, coworking can be compared to an ordinary office. There is also a well-equipped workplace, furniture for relaxation. But the main difference is independence. Here at the same time there can be completely unfamiliar people who are not connected by anything.

There are situations when a person simply does not have the opportunity to work at home, and renting an entire office for this is very irrational. Then the coworking center will be the best solution to finish your project, and at the same time do it with the necessary comfort. It may become .

Coworking center: advantages and disadvantages

In this place, everything is as free as possible. A person is not assigned to his desktop, a constant change of scenery is beneficial. Also, the room is equipped with a special lounge, a conference room, and sometimes even a gym. Everything is based on the fact that the person who paid the rent should get the maximum comfort from his work.

Coworking has become a good outlet for young entrepreneurs who don't yet have enough money to rent an entire office. Indeed, in addition to this, it is necessary to think over its protection, cleaning, but here everything is much simpler. A good way to save a decent amount.

Recently, many companies have resorted to coworking. But in order to finally understand this concept, one should consider all its advantages and disadvantages. Advantages:

The opportunity to make friends, or just chat with new people. And if representatives of various fields of activity have gathered in the room, this will be a good chance to slightly expand your circle of knowledge.
In the course of work, you can easily identify real professionals who can be called in the future with your own project.
Pleasant atmosphere, everything is created so that it is in the room, it becomes as comfortable as possible.
Lack of control, each person feels free, it is much more pleasant to work when you understand that your actions are not strictly controlled. People often come here.
Efficiency. People agreeing to rent understand that they are paying money for it, which means that it is in their interests to approach the project as responsibly as possible. Otherwise, you will have to renew the contract, and these are unforeseen expenses.

The coworking center has disadvantages:

Waste of time. If a person works at home, he does not need to spend time on the road and back.
Not reliability. Being in a team with strangers is dangerous to leave your belongings unattended.
Lots of distractions. There are many different people nearby who can distract, ask questions, and sometimes it is distracting. Also, the lack of silence, conversations, can seriously harm the work.

But even these shortcomings do not stop people, because every year the number of coworking centers increases all over the world.

Coworking as an idea for a business.

In this place you can meet people of different professions at the same time. It can be translators, designers, programmers, artists, musicians, and many others. All those people who want to retire and work away from their usual environment.

Due to their popularity, these centers have the opportunity to constantly improve. If initially it was an ordinary room, equipped with the necessary furniture, today everything is much larger. There are coworking centers that have not only lounges and a conference room, but also workshops, gyms and even children's rooms, for those who have no one to leave their kids with. Conditions are becoming more comfortable and convenient every year. Coworking centers in Moscow are opening more and more often.

Many people use coworking not as a place to work, but as a business idea. After all, if it is so popular, the chance to get profit from it is huge. However, deciding on this idea, you need to carefully consider the following questions:

Room selection. It is worth understanding how it will be, the profitability of the entire project depends. People around should want to come to this building, which means that it must fulfill the following characteristics: be conveniently located, have a good repair, enough free space and adhere to a business atmosphere.
Purchase the necessary equipment, there should be everything that is required for comfortable work.
Recruitment, it is necessary to hire people who will guard and clean the premises.

Business center coworking will be beneficial in big cities. As well as organized on their own. Coworking is an interesting idea, both for organizing a business and for people who temporarily need an office.

Coworking center plan

How much money do you need to open a coworking space? For this you can. Approximate calculations can be done as follows:

rent of a large room - from 150,000 rubles;
repair and purchase of furniture - 300,000 rubles;
staff costs - an administrator and a cleaner, this is another 50-100 thousand rubles;
purchase of computer equipment - 120-150 thousand rubles.

Initially, you will have to spend about 800,000 rubles, the net profit for the month will be 50-150 thousand rubles. If your business does not attract you, then you should study.