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Who is the founder of McDonald's? The history of the McDonald's network. History of McDonald's

The company "MAK-DAK" is engaged in the trade of cosmetics and perfumery. The company's "portfolio" includes dozens of contracts with the world's most famous manufacturers. Currently, 10 branches and 5 representative offices of the Company operate in the regions of Russia. The mission of the company is to be the leading supplier of a wide range of quality products and the best service to meet the needs of people in beauty, youth, cleanliness and comfort.

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Company management

General Director: Dmitry Kamensky

history of the company

Date of "birth" of the company - October 1991. Almost from the very beginning of its work, the company began to trade in cosmetics and perfumes. The first supplier of the company was the domestic factory "Freedom". The first contract with a foreign supplier is a contract with Gillette. The following years showed that the company made its choice then extremely successfully. Today, the "portfolio" of the company includes dozens of contracts with the world's most famous manufacturers. The first warehouse is a rented sports hall converted into a warehouse on Volgogradsky Prospekt. Today, Trade House "MAK-DAK" has at its disposal modern warehouses and small wholesale centers in many cities of Russia. The first store of its own chain of retail stores "Capriz-M" was opened in 1997. In subsequent years, the number of stores in Moscow and the regions increased to 80. In 2004, it was decided to create a chain of retail stores of a new format "Ol! of which was opened in October 2004. The new network is developing rapidly, and by 2007 it is planned to open 400 All Good stores in the Russian Federation. The first branch of the company was opened in Yekaterinburg on August 23, 1998. The company began its participation in exhibitions from a small stand at the international exhibition of perfumery and cosmetics "InterCharm" in 1996. The very next year, 1997, the MAK-DAK pavilion occupied one of the central places. In the future, the Company's participation in this central event for beauty industry specialists became a regular event. The company's logo appeared in 1997. The red chamomile is a symbol of the rising sun, and the rays-petals, rounded clockwise, symbolize dynamism and constant movement, the desire for leadership. The smooth lines in the image highlight the flexibility with which the Company responds to market changes. The number of petals is six, according to the number of distribution channels, as well as in accordance with the six core values of the company, spelled out in its philosophy.

Company details

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In the life of a modern person, especially in the rhythm of the city, there is often not enough time even for an elementary meal. Sometimes every minute is valuable, so you don’t want to spend lunch time at cafes and restaurants, where it will take a lot of time to take an order, prepare, serve, and, in fact, the meal itself. McDonald's works specifically for such people and offers quality food that you can get almost immediately after ordering. This system has been worked out for decades all over the world and is loved by most people.

In our country, McDonald's is not just fast food restaurants, it is a whole philosophy that was previously banned. Now McDonald's can be found in many cities of Russia, and they are all popular. For example, McDonald's restaurants in the Moscow region are a bright, juicy interior for parents and their children, for office workers, for young people and their girlfriends in many cities of the Moscow region, such as Khimki and Krasnogorsk. All restaurants differ from each other in design and size, however, they have a common style in corporate yellow and red colors.

The quality of products is regularly checked by employees, so you can be sure that when you visit this chain, you will receive only high-quality nutritious food and good mood.

Today, McDonald's is the world's most popular representative of the fast food industry. This is a place for family holidays and romantic dates, meetings with friends and just quick snacks at lunchtime. At the same time, the presence of McDonald's eateries in our lives has become so familiar, and the system of their work and service is so flexible and streamlined that it is difficult for us to imagine that it was not always like this.

Meanwhile, the founder of McDonald's, whose biography is replete not only with successful ideas and realized desires, but also with a series of failures and crises, at one time made an incredible amount of effort to keep this system safely afloat. Of course, it's not just about Ray Kroc, who managed to adopt and improve the fast service system in the McDonald's restaurant chain. We are talking about those huge teams of workers who worked in this system. And of course, about the brothers Dick and Maurice McDonald, whose name and technologies Ray Kroc borrowed in his business.

Founder of McDonald's

The biography of Ray Kroc (1902-1984), an American businessman, the discoverer of fast food restaurants, is proof that you should always believe in success at any age, despite various vicissitudes of fate. The beginning of work on the organization of the McDonald's network fell on Ray's solid years. By that time, he already had several serious physical illnesses (diabetes was one of them). However, this did not stop the entrepreneur in his career. Activity, creativity and discipline are the main components of Ray Kroc's success.

Carier start

Ray Kroc was born on October 5, 1902 in Illinois (Chicago). He was the eldest of three children. The difficult financial situation in the family did not give the boy the opportunity to get a good education (Ray graduated from only ten classes). However, young Kroc believed that hard work would eventually lead him to success. He tried to start his first business at the age of 15, selling musical instruments and notes with his friends.

After returning from the front (the period of the First World War), Krok got married and began working as a seller of paper cups. During this period, his entrepreneurial spirit and creative approach to business begin to appear. So, the future founder of McDonald's comes up with the idea of organizing the delivery of water to the house. However, his idea is not supported. Then Croc arranges the first trial delivery of water for free. This marketing ploy not only worked, but was a huge success. Krok's next invention is the multimixer, a device that allows whisking five cocktails at the same time (1937). Ray even runs his own multifunctional mixer business. However, it took two years before the product began to gradually conquer the market.

Getting to know McDonald's

In 1954, Kroc met the McDonald brothers, Dick and Maurice, who owned a small restaurant in San Bernardino, California. Eight of Ray's multi-mixers were used in this establishment. But this is not what attracted the attention of the businessman. A feature of the restaurant was the system of high-speed customer service: serving fried potatoes, hamburgers, milkshakes, etc. For example, 40 milkshakes were prepared at the same time. High-speed service was built at the expense of an in-line production line for order servicing. In addition, all dishes were inexpensive, and therefore accessible to the general population. The restaurant itself was clean and tidy, all employees wore uniforms, which also made a positive impression.

What he saw surprised Kroc so much that he offered the MacDonald brothers cooperation. Dick and Maurice refused to expand production. But they agreed to an agreement according to which Croc gets the right to replicate the McDonald business using their name, and they receive 0.5% of the proceeds.

The rebirth of McDonald's

In the process of implementing a new type of eateries, Ray improves the system of high-speed service. Now each employee had to perform exactly one operation. Since the menu included a rather limited number of dishes, such a move was fully justified. In addition, strict discipline was required from all employees. The founder of McDonald's liked to repeat the phrase that would later become famous: "A man in himself is nothing. The main thing is organization.

Accurate calculation was also used by Croc in cooking. So, for example, a hamburger patty was made strictly according to specifications: weight - 1.6 ounces (about 45 g), diameter - 3.875 inches (about 10 cm), fat content - no more than 19%, etc. All burgers had the same size and high quality. In order to maintain the accuracy of the production process, Kroc even creates a special laboratory. And in 1961, the founder of McDonald's conducts classes on a special training program (the so-called Hamburger University). Licensees and vendors were introduced to new scientific methods for successful fast food restaurant management.

Ray introduces army-style white uniforms for his employees. The discipline in the organization also resembled that of the army. By the way, this was the main reason why Krok did not hire women for the first time, fearing amorous deeds that could violate the strict military order. Subsequently, the girls were still allowed to work, but they preferred to take less attractive ones.

In 1961, the McDonald brothers agree to completely transfer ownership of their brand to Krok, giving him freedom of control. It should be noted that the letter "M" (the famous McDonald's logo) was valued at $2.7 million.

The first Big Mac

The high performance of Kroc's restaurants, which could hardly have been different from the first McDonald's, nevertheless had its drawbacks. For fear of slowing down the pace of the distribution line, Ray was forced to refuse to include new dishes on his menu. Gradually, visitors began to complain about the monotony of the diet - they were tired of eating the same foods every day. All attempts to improve the quality of existing dishes have led to nothing. And this despite the fact that more than $ 3 million was spent on the secret of special frying of potatoes alone!

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