Hello! In this article, we will talk about such a promotion tool as social media promotion or SMM promotion.

Today you will learn:

• What is SMM;
• What tools exist;
• How to implement SMM marketing.

What is SMM promotion

Many entrepreneurs shrug it off with skepticism when they hear the phrase “social media promotion” or SMM. Each of them is sure that social networks are not able to bring customers, as they are not aimed at sales, but at entertainment. They are right, but only half. Social networks can attract customers and increase sales.

• Sell;
• Inform;
• Teach;
• Entertain.

The choice of tools for promoting a page on a social network

white promotion tools in social networks - all officially permitted tools for promoting groups and pages on social networks. Each social network is represented by its own promotion tools.

But the most common are the following:

• Targeted advertising- small advertisements in various areas of the resource page, as a rule, they consist of an image and a caption to it. Such advertising is displayed only to a specific target audience, the parameters of which can be selected in the settings of this type of advertising on a social network. Almost all social networks offer targeted advertising. The average cost of a month for placing such an advertisement is 5-10 thousand rubles, payment is made both for impressions and for clicks (your choice).

• Advertising in other communities and social network pages. Almost every social network has a community platform where an advertiser can advertise their group. Each community sets the price for advertising on its own, but on average, a one-time placement will cost you from 100 to 500 rubles.
• Contests is a great tool for promoting your company group. Arrange a contest in which a random lucky person who reposts a post will receive a free gift from you, and users themselves will spread information about your company on a social network.
• SEO—group optimization. Yes, yes, pages on social networks also need to be optimized for results both in search engines and in the issuance of the social network itself. But in the case of a group, we need to optimize the following elements: the name of the group - affects the issue in the social network and in the search engine; group description - affects the place of issue in the search engine; URL - affects the place of issue in the search engine.
• Communication with users. The most laborious and useful way. It allows you to better understand the consumer and win his trust.

gray tools – tools for promoting groups and pages, the use of which is prohibited by the rules of social networks.

These include:

• Cheat subscribers. Not approved by any of the social networks. It allows you to rise in the search results on a social network, but at the same time there is a high probability that the social network will “bite” you and block your page. The average cost for 1000 bots ranges from 100 to 1000 rubles.
• Spam also prohibited by social media rules. However, it can bring positive results. To do this, you just need to send promotional messages only to those who may be interested in your offer.
• Mass following - following someone on a social network in the hope that they will follow you back.

black tools – those promotion tools that are prohibited not only by the social network, but also by Russian law. Such is the hacking of pages with the subsequent distribution of spam.

Content Creation

The main thing here is not to forget who your consumer is and that your ultimate goal is to sell the product.

This means that you must adhere to the following rules:

• Create content that the user would like to place on their page. Your content should revolve around a product, brand or company and at the same time be of interest to the target consumer. Everyone knows that a person “reposts” a record when it reminds him of some situation from his life or himself, use this fact. So did the Coffee House cafe chain, which posted pictures with a funny owlet and the captions “Cheerful morning”, “Sometimes coffee is the only reason I still have friends and a job.”
• Brand graphic content and videos. Brand your images and videos or you won't be recognized.
• Teach. Show users other ways to use your product, don't be afraid to come up with something unusual.
• Open comments, let users discuss you.
• Create a plan for posting new entries. You need to consider exactly when during the day your target customers usually visit social networks. But in any case, the publication of new entries must be done at least twice a day.

23 min

23 min

Text by Valery Svirskaya

Cover photo: Firestock.ru

A large team can work on SMM, but in a small business, and especially for start-up entrepreneurs, the budget for promotion in social networks is usually small. In this article, we tell you what specialists are, which of them to hire, and what functions you can perform on your own.

1. What is SMM?

SMM (social media marketing) is the attraction of the target audience (potential customers) through social networks.

Key areas of SMM

Who is an SMM specialist?

Understand what SMM is. When we talk about an SMM specialist or an SMM agency, we mean that one person or team takes on all these functions. In practice, it happens that part of the tasks is completed by the entrepreneur himself, while the other part is taken over by SMM specialists. To understand what kind of people you need on your team, let's look at what each of them does.

Content manager

A person who creates and publishes content. Depending on experience, it can perform completely different functions: from simple technical tasks (publishing ready-made posts) to more complex ones (drawing up a content plan, writing posts, selecting pictures).

What functions can a competent content manager perform?

Will write a concise post with a call to action and help with the creation of visual design. Organizes photography and gives the terms of reference to a graphic designer or does everything himself.

Often, a blogger with a professional camera or a good phone is taken to the role of a content manager. This person knows how to create viral and eye-catching content, and can also combine the functions of a copywriter, photographer and graphic designer in one person. He will also lead social networks and invite other bloggers to cooperate.

This is almost a universal soldier who will remove a lot of social media tasks from you. If you are not ready to give the entire strategy of maintaining your pages to another person or you have a small budget and your content manager is inexperienced, you can give him routine actions - publishing content, tracking all processes (readiness of text, photo).

Decor Studio Anna-Maria Decor - one content manager works on the project

copywriter

If your brand has many platforms: a blog, a website, a mailing list, several social networks, it is better to hire a separate copywriter. He will quickly create texts in the style of your brand, and will also give the terms of reference to the content manager to work out the visual part. Ideally, if these two specialists work in pairs.

As a rule, the texts turn out to be good when the copywriter is immersed in your project - he is familiar with the product, has access to the internal "kitchen", knows about the processes taking place inside. It is possible to write about tea that you have never tried, but it is unlikely to be sincere and intriguing for the reader.

What distinguishes a competent copywriter?

He will not only write posts, but also help shape the tone of voice and prescribe the redaction policy. In general, this means that a copywriter will help you decide whether you will take the position on social networks of “your boyfriend” giving advice, or a nerdy friend asking the right questions and guiding users along the right path.

Targetologist

Graphic Designer

There is no universal state for the development of projects in social networks. What works for Elena's beauty salon in Moscow may not work for Svetlana in Tula. A universal working scheme exists only in a parallel universe, so you have to focus only on your tasks in a certain period of time. But here are some examples for better understanding.

Examples of SMM commands

3. What functions can an entrepreneur perform independently

If the budget is very limited or it is scary to give certain tasks to strangers, almost everything can be done independently. If you are willing to take the time to learn.

Photo and video shooting

To feel like an iPhoneography genius, you don't have to work as a photographer for many years. It is enough to acquire a certain arsenal and master the basic principles of shooting.

My advice to entrepreneurs is to go to a photography school. You can go to our network of photoschools PIKCHA) to the most basic course. How to shoot near a window, how to shoot in general - we have it all. Such knowledge greatly helps with the subject and photography in general. Go yourself or send one of your employees. Spend one time on such training, as a result, save a lot of money on photography.

What can be useful for self-shooting

Camera

You don't have to buy an expensive DSLR and a mountain of lenses, start small - your smartphone. And if there are no funds for the latest version of the iPhone, this does not mean at all that making Instagram beautiful will not work. The photo below is proof that even on the iPhone 5 you can make a beautiful picture.

Tripod

If you plan to shoot layouts, selfies and photos with hands, buy a tripod.

I advise you to be inspired by the works of gurus: from Borges to Kandinsky. Trends change, but classics are eternal. In this way, you will be able to consistently train your artistic taste.

If your ultimate goal is not to become a pro in this area, use sites with ready-made templates: Freepik - to choose a layout where you can add inscription in Photoshop or Illustrator, Canva - if you need to quickly design social networks.

Writing texts

Maria Ovseec

website editor-in-chief

If you want to write texts on your own, I recommend subscribing to Maxim Ilyakhov's mailing list and reading his blog. To save time, you can buy his own book “Write, Reduce”, which contains the most important things. And be sure to read the book "Contagious" by Jon Berger, about how products and ideas become popular. Learn the basic rules of the Russian language will help

What is important in my business is to move slowly, slowly, in small steps, test your audience, test the cases that we offer, understand whether all this is necessary for our target audience (CA) and whether our target audience is exactly the one that we imagine painted in my head. Analytics and statistics are great things.

For our Instagram, I myself write texts that the audience likes, encourage subscribers to go to the site and order products. Together with a marketer, we select fitness bloggers (Aliona Hilt, Marina Vovchenko) to whom we give our products. They try it, everyone really likes it, so their feedback is sincere and detailed. This has a great effect on sales, people go to our profile, learn more about products and order.

Photos for the account were taken by professional photographers. But it didn’t work the first time, I tried to work with several teams until I got the desired result. It’s difficult with photographers, you must definitely try, you can’t predict in advance what the photos will turn out to be.

We also do targeting and content plan ourselves with the help of the project marketer. I am very glad that we met, because we understood a lot on the shore, without draining large budgets. Now we are developing in small but confident steps.

Vertical photos do not work well on Facebook and the main Instagram feed, but for Stories it is necessary to prepare such layouts. Also, do not forget about the tone of the text and creatives - on Instagram you can and should flirt with customers, and on Facebook a more formal tone is welcome. Another important point is that on Facebook you can put an active link in a post and attach a product card with a link to the site, Instagram does not yet have such a function.

Don't rush to hire professionals.

Think carefully about what you are ready to do and what you can give to other people.

Even 10 years ago, social networks existed in their infancy, no one understood how to make money on them, and no SMM simply existed. Today SMM is one of the hottest topics, along with, but you just won’t be trained as an SMM specialist in any university.

All SMM specialists on the market are self-made, they all learned from scratch from their own mistakes, tested hypotheses, pointed their fingers at the sky and stuffed their bumps. “But how can I get into the SMM topic from scratch?” - you ask.

In this article, we will talk about how to learn SMM promotion on your own. Many are frightened by the scale of the task - how to get a lot of subscribers into the group? For any SMM tasks, there are automated solutions. Questions about how to invite friends to a group in VK in the conditions of 2017, with strict anti-spam algorithms and blocking accounts for several invitations a day, how to gain thousands of subscribers and start making money from advertising in your community, will no longer belong to you mathematics.

Reconomica found for you a cool specialist in Social Media Marketing, who agreed to talk about his profession and how he builds his online business - in detail, based on his experience. Whether you want to become a social media specialist, be highly valued in the job market, or start your own online business, there is no better practical guide for you! We give the floor to the expert, and don't forget to give the article a bold lois!

Let's first define the terminology and the subject of the article, for those who read from the tank.

What is SMM promotion?

What is the abbreviation SMM?

If everything is more or less clear with audience retention for any person with social media profiles - a couple of offset pictures, thematic infographics, collections of interesting informational materials, articles, photos of events, interviews with people from your industry - then audience recruitment is a headache and a real SMM item. The methods of recruiting an audience and promotion in social networks will be discussed in this article.

Training in SMM promotion at the moment practically does not exist as an independent educational service, but after reading this material you will have a good base for an independent start, and maybe in a couple of months you will be able to post your resume on hh.ru for the position of an SMM specialist .

How I got into Social Media Marketing

My name is Ridvan Arifmemetov, I live in the Crimea and I want to tell you about my personal experience of making money on SMM promotion. I am and I work for myself. In principle, a smm worker can get a good salary in an office, or. At the moment I have my own website offering services on social networks Intagram, Vkontakte, Odnoklassniki and Facebook. It has been operating not so long ago, but it already brings a stable income, it suits me. We are talking about the amount of 40,000 rubles of net profit per month.

I plan to tell you how, with the help of programs and services, I managed to set up work on adding real and offer subscribers to groups, cheating likes and polls, video views and. But we will start with the very basics.

Step one - the path to the unknown

I entered the SMM promotion market in 2015. At that time, I noticed that the Internet is developing rapidly. and every day the number of people interested in promoting their groups and pages is growing inexorably. I took a look at the existing auto narkutka services, and realized that they make good money. I already had a certain understanding of the process of promotion in social networks. It remains to understand how to implement it and where to start?

Search for tools to achieve the goal

To automate monotonous and labor-intensive processes, programs were needed (in other words - “software“). Good developers always “hang out” on reputable forums. For example, such as searchengines .guru , antichat .ru, okclub.biz, smmok .ru, etc. I registered on sites and started looking for a software developer. First I found one programmer, he had special templates that were used to add real people to groups. On it, I first burned myself and lost my hard-earned 20,000 rubles.

The fact is that such programs need constant updating, because social networks do not stand still and regularly change their algorithms. This affects the operation of the software. So, I bought the templates from the developer. I tried them, tested them.

The first month everything was fine - the program worked properly. I promoted my own non-profit groups (themes were humor and cooking) and slowly looked for people who would be interested in my services (I will describe how and where I did this below). But, then the patterns “got up”. I wrote to the programmer, reporting the essence of the problem. And now two full years have passed, he still did not answer me :). In general, after a week of active SMS attacks, I realized that the person had deceived me. But, during the time that the program was working, I saw all the delights of SMM promotion and realized that this is a very profitable topic.

These two groups were the first to be promoted by me (later they were sold):

Humor group in Odnoklassniki.

The culinary team is there.

Where to get working software for automating promotion in social networks

What to do now? I lost 20,000 rubles and did not receive any profit. Then I found another programmer (I work with him to this day). Ironically, he also turned out to be a resident of the Crimea. A cool developer who helps with all the breakdowns and errors of the program. Corrects them even at night. I will write his Internet nickname at the end of the article, if you wish, you can quickly find it on the forums listed above.

Palyu interface of professional software for SMM

I bought programs from him for 50,000 rubles. Not immediately, but in parts, over the course of two months I bought it. Here are some of them:

Program interface.

There is a large array of different settings.

The interface is tailored to my needs.

Request intervals are automated.

Accounts in social networks and proxies - nowhere without them

Further, we needed accounts from which we had to send out invitations, put down classes, post comments, watch videos and join groups. I needed a lot of accounts, as I planned to take several orders and do them at the same time. I found two services where the price of one activation was 2 rubles.

He invested 20,000 rubles on accounts for various social networks.

Now we need proxies. This is a numbered computer address assigned by the ISP. The system of Facebook, Odnoklassniki, Instagram, YouTube and Vkontakte does not allow doing many similar actions from one proxy address. To get around this limitation, it was necessary to constantly rent proxy addresses from trusted sites.

I found these resources on all the same thematic forums. I made contact with one of these services and to this day I work with them. The price of renting one Russian proxy for a month is 90 rubles. I planned a large scale of work, so I immediately bought 100 proxy addresses for half a year in advance. Site administrators made a discount.

In total, I invested 45,000 rubles in this business. Everything is ready, and now I needed orders to recoup the investment and make a profit.

The second step is the soul in search of work. Where can an SMM specialist get clients?

I immediately created accounts on social networks and started looking for groups where administrators and community moderators gather. There were few of them, but those that were - remained quite active and were considered authoritative. I started advertising there with my services, and orders gradually began to appear.

To begin with, I only worked with Odnoklassniki and Vkontakte. One real person in Odnoklassniki, added by me to the group, cost 1 ruble. If the client was interested in a specific contingent of people (that is, they needed participants in a group from a certain city, a certain gender and age), then the price for 1 participant was 3 rubles. Vkontakte prices varied - 2 and 5 rubles per person, respectively.

First earnings

Let me remind you that I invested 130,000 rubles in this business (this is taking into account the advertising of my own services on the Internet). The first two months I didn’t earn so much - 10,000 rubles and 18,000 rubles, respectively. I did not have a reputation on the network and many customers did not trust (this is understandable, because they do not know me at all).

It was the third month of my work, and things were not moving forward. Regular customers appeared, but they ordered very little. Among them were:

• distributors of fashionable clothes and jewelry;
• sellers of knives and accessories for them;
• bloggers;
• travelers;
• sellers of children's toys and shoes;
• and even implementers of Orthodox icons.

The level of income remained within 15,000 rubles. Development has stopped. And I had to urgently find out why it happened and where did I go wrong? Great, another challenge on the way to success :)

How to overcome the plateau of low incomes? Step three - analysis of the mistakes made and their correction

Based on my research, I found several reasons for the low profitability of the SMM business:

• competitors appeared who brought down prices significantly (there were guys who were engaged in the promotion of groups according to their mood - that is, for the sake of 300 rubles for beer they ordered at low prices, while not spending money on buying a proxy and a large number of accounts; they did not have scale, they were just spontaneous promoters);
• scammers began to operate, which changed the attitude of customers towards SMM managers (it became difficult to persuade new customers to place an order, they were afraid of deception on my part);
• services were not advertised to the maximum (then I did not understand that the more advertising posts I made on numerous non-authoritative and less popular forums, the more I would attract the attention of customers).

Reputation in the professional environment is everything!

It was decided to improve their status and increase the confidence of potential customers in their own person. At that time, I was an ordinary user who did not have any feedback on the work done. The reputation on thematic forums and groups was low. Nowhere was my contact details and other official information that would inspire confidence in a stranger.

As a result, I chose two vectors of development:

The first one is “auxiliary” (I offered my services to moderators and administrators I didn’t know with free execution of the first order, so that, so to speak, a person saw the quality and understood that I could be trusted; this method was needed to attract more clients and increase income).

The second is the main one (creating your own site with an automated engine; this requires additional money, so an “auxiliary” development vector was invented).

I invested another 30,000 rubles to create the site and set it up. The result is such an automatic service for promotion in social networks.

This is what my site looks like.

This has significantly increased the interest and confidence in my services on the part of moderators, administrators and webmasters.

Step four - stable income achieved

There were orders and at the moment I have a stable income from the site is 35-40 thousand rubles a month net. I will even show what these numbers add up to.

My costs

Number of activations.

SMS costs.

These are services that provide phone numbers for one-time activation on social networks. I work with them through a purchased program that automatically registers accounts, uploads photos and statuses to a profile.

The second point of consumption is proxy addresses - here is a site with current prices. I buy at a discount.

Proxy prices.

And income

Now about the profit: I provide a history of wallet replenishment through the site by my clients:

Yandex money. Period (last 2 months):

These are all translations for work.

Total approximately 29,000 rubles.

Qiwi wallet (same period):

Total 28,000 rubles.

WebMoney wallet (last two months):

Total 16 640 rubles.

Total earned in two months from the site: 73,640 rubles.

Step five - as recommended by professional SMM managers

Of course, many reputable people with a high reputation in the SMM field recommend immediately investing a large amount in this business in order to instantly gain customer confidence and quality order fulfillment. My process from the idea stage to the stage of the first impressive earnings dragged on for six months. He paid back his investment only after another six months. Now there is a confident and stable income.

As in any other business, you need to invest a certain amount of money in order to immediately receive a return.

And, of course, it is recommended to work exclusively with trusted people who will not deceive you, and with long-term cooperation, they will even make good discounts. I got burned on some programmers and services, lost money, but gained invaluable experience.

For a complete immersion in this topic, you need to spend a couple of weeks studying the forums where the masters of this business gather and discuss pressing problems. I provided a list of these resources above.

Step six - I advise how to act best. Step-by-step instructions for starting an SMM business

1. You need to buy a program - for starters, one that will send out invitations to the group and put down classes on photos and posts. The best software is made by a programmer named Vendue. There is a lot of information about him on the net. He is also a Crimean (From Kerch). Very conscientious and honest developer. Makes discounts, explains in detail all the nuances and promptly corrects errors.
2. Next, you need to register accounts for work, you can do this through the 5sim.net service. Very convenient and cheap resource.
3. Then we buy proxy addresses. I cooperate with the guys from proxyseller.ru. Adequate, give out clean and not exposed to social networks proxies at affordable prices.
4. We invest in website development- cheaper and best done by Izet Alibaev, he is also Crimean (the gang looms straight :)). His pages are on Instagram, Vkontakte. A man of his word and a true professional. Quickly and efficiently creates websites of any complexity.
5. The last stage is advertising your SMM services. I advise you to advertise in groups where administrators and moderators of communities gather (VK, FB, OK), as well as on the Searchengines .guru, OK-club forums.

* Calculations use average data for Russia

Relatively recently, a new online business has appeared that allows you to promote the company's services or products on the market. It is called SMM - social media marketing, and as you can guess from the name, it implies promotion in social networks. Often, SMM acts as some kind of assistance in SEO promotion, but it can also be a separate direction for developing your marketing campaign. This type of business is very relevant, and a competent marketer can create a good source of income for himself. Just keep in mind that SMM is a progressive type of activity that requires the most up-to-date knowledge and skills.

Professional kit for creating business ideas

trending product 2019..

Today, there are already a considerable number of companies that provide this kind of service. This is due to the rapid growth in the number of registered users of social networks, with the development of such sites, which are no longer just a means of communication, but also information platforms. The opportunity to reach such an audience, in which it is very easy to sample according to the specified criteria, is not worth missing, and many companies understand this. However, not every company has specialists of this profile, and not even every marketer can engage in marketing directly on social networks, because this is a rather complex and extensive area of ​​​​knowledge that needs to be studied further. And now there are few universities that give their students knowledge about SMM. That is, a significant part of the specialists working in this area simply learned all the features from their own experience and came to their level. This can be difficult when entering the market, because the personnel issue is very important here, and a competitive organization that employs good SMM specialists can be a very serious competitor. Here you can’t even play on providing cheaper services, the price for your work may be lower at first to attract customers, but they need the same good result that they can offer in other companies.

To get started, you need to register as a business entity. Here you can also register as an individual entrepreneur, because it will require small financial and time costs. If there is a need to register a legal entity, then the preferred form is a limited liability company, because in this case, as in the case of individual entrepreneurship, a simplified taxation system will be available, which involves transferring no more than 6% of income to the state or 15% of operating activities as taxes, the form of deductions is calculated depending on profitability indicators. Activities can be classified in different ways, codes such as: (OKPD 2) 73.12 Media representation services, (OKPD 2) 73.20 Market and public opinion research services, (OKPD 2) 73.11 Services provided by advertising agencies, (OKPD 2) 63.12 Content of portals in the Internet information and communication network, (OKPD 2) 63.11 Data processing, accommodation and related services.

It must also be said that it is not always advisable to engage exclusively in SMM, it is optimal to engage simultaneously with the promotion of sites and pages on social networks and simple optimization and promotion of sites - SEO. There are, of course, companies that deal exclusively with SMM, but still this tool, although it has its own distinctive features, is very close to SEO, and many clients are interested in the general “promotion” of their portal, and not just representation in social networks. Therefore, initially it is better to count on opening a studio that deals with both SEO and SMM, so you can outsource most of the services without significantly increasing your capacity. It will usually be enough to attract one or more staff positions to add SMM to the SEO activity. You can read more about opening an SEO studio. In this regard, if an entrepreneur already has a website optimization studio, it makes sense for him to think about expanding his business online.

It should be noted that this market will only increase, today a significant number of businessmen work exclusively through social networks, and many newcomers start at first only from a page on a social network, creating their own website much later. Therefore, if you offer a client quality services at normal prices, be able to resist competitors, then you can count on the fact that there will always be plenty of customers. And now is the time when the market is not oversaturated in many cases, but this will almost certainly change soon - too promising direction.

Of course, you will have to find a place for your office. There are, of course, companies that actually work from home or are represented by a network of remote workers, and in this case they do not need an office, but this is more likely for very small companies or generally enthusiasts who are just starting to do business. But for a full-fledged studio, you will have to look for an office, and it is best to look for premises somewhere in the city center or in business districts, just where there are most potential customers. After all, the clients are predominantly organizations, so their representatives should be convenient to get to the place of negotiations. It is best to be located in some business center, then a significant part of the clients will be recruited from enterprises that are located in the same building. If possible, you can buy the premises into the property, although this is usually not advisable, because it will require too much investment right away. Therefore, most often such enterprises manage to rent a small room (about 30 square meters), although its size can be large if the organization is engaged in a huge number of projects, and a large staff is simultaneously involved in the work.

The cost of rent strongly depends on several factors, the most important is the location, just in the center and business centers in particular, rent is often the most expensive. In addition, you need to rely on the fact that some funds will be required for the equipment of the premises, as well as for its repair, at least cosmetic. Together with the purchase of furniture and equipment, the amount can reach 100 thousand rubles, and for large offices it is much more.

Ready-made ideas for your business

In this business, however, the determining factor for success is not the equipment of the enterprise with any production or other capacities, but the presence of employees in the staff who can most effectively perform the tasks assigned to them. It has already been noted that for work you will have to find marketers who are well versed directly in SMM techniques and have sufficient experience to deal with a project of any complexity. The entrepreneur himself, if he has sufficient knowledge, can become the head of the group that is responsible for promoting websites and pages on social networks of clients, otherwise it is better for him to concentrate on fulfilling the duties of the head of administrative and organizational issues. SMM specialists can be hired, including lured from other companies, but sometimes it is more expedient to train your employees by allocating appropriate funds and time for this. It should also be noted that each specialist should do their own thing, so people who are engaged in general marketing should not study and conduct SMM at the expense of their main job. At the same time, SMM tools also differ from each other, and here you will need to have several professionals at once who are engaged in different areas.

So, programmers will be needed - these are people who know how to create sites, and despite the fact that representation in social networks is provided by creating pages directly on the social network site itself, sometimes it takes a lot of knowledge to make this page beautiful and functional. Plus, it may be necessary to provide support for third-party or just complex code. And finally, SMM involves working not only (albeit mainly) within the social network, sometimes you need to post materials and maintain portals on third-party resources or even create your own website. Further, there should be SEO specialists on the staff who are able to optimize a site or page to get a higher rating and to place customer information in top positions in search engines. In general, of course, this is not such a deep and professional work (and sometimes it is not required at all), but without specialists in this area it may be impossible to take on some orders or deal with certain categories of projects. Further, we just need marketers who are directly involved in advertising - that is, writing (creating) advertising material, studying market conditions, collecting statistics, analyzing, that is, they do everything necessary from the advertiser. Then there are the SMM specialists themselves, who know about social media marketing technologies, who understand everything about creating and placing pages, about attracting people, about representation and so on. It does not make sense to describe all the techniques here, because it will take too much time, and at the beginning of work you will still have to absorb a large amount of information. Finally, we need people who will promote the services of their company, contact potential customers, offer them a product, convince people that SMM will really make it possible to conduct their marketing campaign more effectively and increase their sales / demand for their services among the population. Their responsibilities also include working directly with potential consumers, that is, they communicate with people on social networks, find them, increase the number of views, and engage in technical implementation. In a small company, the staff rarely exceeds 10 people, some close, but still different duties can sometimes be performed by one person, but in a large organization that has to work with a large number of consumers, whole groups are created, each of which leads its own projects.

Ready-made ideas for your business

All business processes that are not related to making a profit by the organization can be outsourced, this includes bookkeeping, advice on legal and tax issues, as well as the security of your office, if it is located in a separate building and is not provided with security initially. Working with outsourcing companies allows you to significantly reduce your costs due to the fact that the staff will not include additional units whose work does not affect the final result of the activity in any way. It is also worth noting that a certain percentage of full-time employees can work remotely, or people can be involved only as needed, who are engaged, for example, in writing advertising texts and / or creating simple pages that are used in the further promotion of the customer company.

As you can understand, the personnel issue is the most important in organizing such an enterprise, because here it is people who are the main value that forms the profit of the enterprise. Employees not only fulfill the order, but also find consumers. The organization itself must create its own website to post information about itself, through the site you can directly contact potential consumers, while if the studio itself is engaged in SEO, it can optimize its Internet portal in such a way that it has a large traffic. It’s not bad if a company employs a person who understands and knows how to conduct lead management, then it will be easier to look for your customers. Otherwise, you can contact a company that purposefully deals with this, that is, contact an outsourcer. And, of course, it makes sense to post information about yourself on social networks in which the work will take place.

Currently, the Vkontakte website is the most popular in Russia, it is through it that you can most effectively promote the goods / services of the customer. To the credit of this portal, it is worth noting that it supports this direction, and the advertising sphere on it is developed to one degree or another. The next site that is also worth considering is the foreign Facebook, despite the fact that now it is the most popular social network in the world, and it is developing quite quickly in Russia, and there are relatively many Russian users of this social network, there will be no work through it be as efficient as Vkontakte. Facebook is a very promising direction, but not yet a priority, although it also has online business support, in some aspects even more powerful and effective. A page on this site can become a full-fledged site, which will at least allow using it as an advertising and information platform for the client. Finally, organizations that aim to work with clients from other countries (hereinafter referred to as the CIS) should consider Facebook precisely as the main direction for promoting their goods and / or services; thus, the SMM studio needs to be able to work on this resource. Next, it is worth developing your work in such social networks as Instagram and Twitter, they have their own specifics (roughly speaking, one is a site for posting photos, the second is a microblog), because they do not involve the provision of full support in an advertising campaign, they have not so wide functionality, but as additional resources are required. Given the general integration and gradual merging of these services (or rather, the synchronization of one user's profiles with each other), you can also find a fairly large number of customers through these social networks.

There are some other social networks that are worth considering for your work, but they will be needed for somewhat non-standard tasks, for example, when searching for clients in a certain region or a certain contingent of users. In general, an SMM studio should be able to work with any task, even if we are talking about a social network or representation in general in another country, so you need to develop in your employees not only the ability to work with specific sites, but also understand the principle of work and the scheme for developing and promoting portals. Then it will be possible to cope with a completely non-standard task, for example, the representation of the customer company on a dating site.

Ready-made ideas for your business

The amount of initial investment for opening a very small studio may not exceed 100 thousand rubles, but then we can only talk about opening a home business, which employs several people (if not one at all), offering the simplest services to a small number of clients at the same time. Now it is not worth considering this a full-fledged business, and without further development, such an undertaking is doomed to failure. But even if we consider the option of opening a large company, you will not have to count on a million-dollar starting budget, because a simply equipped office is enough to start. Significant funds, however, will be spent on their advertising campaign, which will still have to be paid, regardless of how smart employees are at the enterprise. Summing up, we can say that this type of online business is very promising and promises great profits, this direction is still developing, and a company that can offer something completely new will receive a very important competitive advantage.

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