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Store php notebooks brand zone. What are brand zones and how are they useful? How we are working

We carry out a full cycle of manufacturing turnkey brand zones:

Development of the concept and design of the brand zone.
Manufacturing of all components of the brand area.
Assembling and installing a brand zone.

Manufacturing cost from 100,000 rubles.

Examples of completed work

Brand zone case for Delonghi

Brand zone in large store household appliances... Large pool used marketing tools: illuminated columns with products, lounge areas, monitors, test stands, display stands for purchase. Main goals: presentation of a new product line, creation positive image brand, customer advice.

Brand zone case for Dyson

Brand area for new Dyson vacuum cleaners. Original design, spectacular lighting, product rotators. Main goals: presentation of a new product line, creating a positive brand image, advising buyers.

To solve these problems, the main advantages of brand zones are used:

Attracting heightened interest of potential buyers.
Focusing on a specific brand or brand product. The visitor is not distracted by other brands. This helps to better remember both the brand and individual products.
The use of several means and methods of influencing the consumer: static-visual, sound and others. Plus, in the brand area, as a rule, there is a trained employee who can answer questions about the product and hand over additional materials.
Encouraging action (purchases) and creating effective and long-term communications.
Mobility: placement in places with maximum traffic with the ability to choose the most optimal sites in a shopping center, store or exhibition complex.
A new level of informing interested consumers, subject to the involvement of competent managers and consultants.
The least costly way to "probe" the market, a new direction and get feedback from potential customers.
Increased information content for a particular product or brand product line. additional marketing materials - brochures, magazines, as well as specially trained employees.
Natural integration of the brand area into the store space, shopping mall or exhibition center.

How we are working

Processing request We clarify, advise, make calculations.

Measurements and layouts We leave for measurement and make layouts

In today's popular shopping malls and centers, it is often possible to replace a separate brand area of a fashionable manufacturer. As a rule, it is installed in a busy place of the retail space, viewed from all sides and decorated in accordance with the brand book of the presented company or product.

Here may be presented:

Product

Consultants

BTL-representative and more.

Of course, it is desirable that was installed in places of the highest potential traffic target audience... A skilled manager - a consultant will tell you about all the key advantages of the exhibited product, advise, answer your questions and try to evoke a positive attitude towards the product / brand.

There are different estimates for the increase in sales due to the use of the brand - zone: up to 30%; from 40%, 30% - 200 percent. Everything depends on the specific product, price and other marketing options. We will not be surprised by the numbers, we will only note that if the design of the brand zone did not pay off, then they would not have been done.

We offer:

Design

Production

Installation

Warranty service

Brand format - zones are often referred to as a shop-in-shop (shop-in-shop).

The correct approach to organizing a shop-in-shop helps in attracting new customers and increasing sales.

A little about the concept itself. The store format is a multipurpose concept, which includes not only the space of the point of sale and its organization, but also the following points:

Product nomenclature and pricing policy

The target audience point of sale(CA)

Social mission of the store

Supplier Relationship Policy

Point of sale area.

Let's list the main formats in retail:

grocery store, discounter, department store, supermarket and hypermarket;

and in terms of filling with branded products:

mono-brand, multi-brand, fashion-store (department store).

Immediately, we note that multi-brand formats are becoming the most popular now. From here on out

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