How to open a pick-up point for orders from online stores? How to open a pick-up point for online orders: step-by-step instructions How to open a pick-up center for orders.

Every year, online trading offers more and more conveniences and guarantees. One of the additional features of many virtual stores is to receive an order at a special order pickup point for free or at a better price. It is not difficult to open it, and registration of activities does not take much time. The successful implementation of this business idea requires a minimum of financial investments, but it is important to ensure the relevance of the service and find a reliable partner.

Pickup point for orders from an online store as a business

By opening his own pick-up point for orders from an online store, the entrepreneur will find the optimal solution to the logistics problem for both the client and himself. For many entrepreneurs who have created an online trading platform, renting a warehouse in a small town, equipping your own pick-up point, or hiring a courier is not financially profitable, and the price list for transport company services often does not suit the buyer and makes online shopping less profitable. Therefore, the services of a private pick-up point for orders from many online stores will be relevant for both parties and will bring good income to the business owner.

For a business to gain momentum and develop dynamically, it is important not only to choose reliable partners, but also a transport company with reasonable rates and a good reputation. It is advisable not to agree to the supply of goods that require special storage conditions, since they are not ordered very often, and the costs will be significant. ? It is easiest for owners of online trading platforms to work with such product categories as cosmetics, children's clothing and accessories, car parts, souvenirs, and jewelry. In order for the point for issuing orders from an online store to be profitable, it is important to establish business contacts with one or two large (if the city is small) or a large number of partners. Parcels arrive quickly, and the cost of the service is usually lower or equal to the price list of private delivery services that take longer to deliver the goods or are located in an inconvenient location. Lower prices are achieved through consolidation of delivered cargo. If the cost of shipping its weight is divided by the number of recipients, then the final cost for each of them will be cheaper than in the case of individual registration of each parcel.

Advice: for the full and successful operation of the point for issuing orders from the online store, you will need to open a special payment agent account - account No. 40821. Tax must be paid on the amount of remuneration transferred by the partner.

The amount to be paid depends on the store’s pricing policy and the calculations indicated on the website, but the client sees this information before ordering. For some positions it is paid (approximately 150-200 rubles), for others it is free. As a rule, once a week the owner of the order issuing point deposits money with the bank and provides payment orders. The remuneration is transferred to him once a month, but the conditions of different partners may differ. To increase the number of sales, the creators of virtual trading platforms often provide in-store discounts, providing a second product from the same line for free, and sweepstakes.

One of the formats for organizing a point for issuing orders from online stores is a show-room. It has a small area and contains product samples from various online resources. The buyer can personally evaluate the product in all respects before purchasing. But the implementation of this business idea requires more significant financial investments (about 50% more). You can also open a pick-up point for orders from an online store in the form of parcel terminals. To do this, you will need to purchase special cabinets with cells that will be opened with a special code, and hire an operator. It is advisable to provide video surveillance and security. It is not necessary to look for a separate premises; you can rent space in a popular hypermarket or shopping center.

Advice: to increase profits, you can add courier delivery and the ability to carry out small orders for a fee to the basic function of the point for issuing orders from an online store

On average, the owner of the item receives 1-2% of the cost of the goods. This is not a lot of money, but with significant turnover, an entrepreneur can make good money. This indicator is directly influenced by whether the owner works directly with online stores. If you use the services of an intermediary, the profit will be significantly less. Based on the experience of the owners of such pick-up points, it makes sense to open one only in large cities or where such a service will be in demand in order to achieve a large turnover of orders. The main thing is to immediately organize the work correctly, and then only control its quality. To get higher income, you need to open several points or combine its work with your trading platform. quickly and absolutely free. ? To achieve good sales, it is important to find reliable suppliers, create a wide range and ensure quality delivery.

Where to find partners for successful cooperation?

1. Independently negotiate with the owners of online stores and trading platforms (cooperation in this format is already offered by Ozon, Wildberries, Aliexpress).
2. Work with delivery services for business clients and individuals who offer to open a pick-up point under their brand (for example, Boxberry, Hermes, Express Courier).
3. Cooperate with large companies that provide logistics services to online stores on a franchise basis; they will act as intermediaries, and the owner of the delivery point will act as a subagent.

How to open a pick-up point for orders from online stores?

The first step towards creating your own small business is registering your activity. When writing an application to the Federal Tax Service, you will need to correctly indicate the OKVED code (General Classifier of Types of Economic Activities). To indicate the type of employment of the point for issuing orders, use the value (OKPD 2) 47.91 - Retail trade services by mail or via the Internet information and communication network. The easiest way is to work as an individual entrepreneur. The opportunities of this status are quite sufficient for running a successful business. This will also simplify bookkeeping and save on the number of taxes and the amount of state duty.

Then you need to find a suitable room (the optimal size is 15-20 m², less is possible). There is no need for a large area, since parcels are picked up within 1-2 days, they do not have to be stored for a long time, and the arrangement and utility bills of a large room will not be cheap. It is advisable to open a point in the central part of the city or close to it. An additional advantage will be the creation of optimal conditions for self-pickup of goods, and, if funds are available, the arrangement of your own small parking lot. It is necessary to buy high-quality equipment for the work of the dispatcher, who processes orders and issues parcels: PC, printer, cash register, furniture. Its role can also be played by the owner. It is advisable to pay due attention to the facade of the building, the entrance or the design of the central counter (depending on where the point will be located), purchase a bright sign with a memorable name, make convenient steps and a ramp. Another advantage will be the opportunity to order courier delivery, albeit for an additional fee, and to create your own website with partners’ product catalogs (over time, the online platform will become a source of additional income, because after promoting the resource, the owner will be able to rent out space there for advertising). If you issue 40-45 orders per day, you will be able to return your investment within a few months. If you have financial investments, at least up to 300 thousand, you can, for example, try

Currently, a huge number of people in different parts of our planet prefer to make purchases in absentia. For example, using some online store. Finding an electronic store that interests you on the pages of the World Wide Web and ordering the product you like from it is not at all difficult. You just need to have an electronic device: a computer, laptop, netbook, tablet or regular mobile phone with Internet access - and not spend much time searching and placing an order. People experienced in this matter claim that this method of purchasing significantly saves effort and, of course, time. Precisely due to the fact that the popularity of virtual stores is very wide, opening a point for issuing orders made will be a very profitable business.

By starting a business for delivering orders placed remotely, you get the opportunity to work with customers who have already placed an order, as well as with those who could potentially become clients of your location. After all, in it you will be able to offer customers those goods that you will order yourself, having previously assessed the situation on the market.

Conditions for opening a pick-up point

In order to open one or another point of delivery of goods, you need to decide on a list of stores whose clients will become your clients. To do this, it is important to familiarize yourself with the sales data of a particular online store in your locality. And choose those that have the highest sales levels. The most popular, as you know, are the products of cosmetic companies, which the client can order on a special website or directly at your point using a product catalog. Good levels of profit are brought by those items that deliver to customers, for example, clothes from abroad from global manufacturers. In general, if you open a point of delivery of orders made mainly on women's sites, you will never go broke. Issuing electronics and household appliances ordered remotely will also be very profitable.

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Choosing a suitable room

Next, in order for your business to operate and develop, you need to find an area on which your point will operate. If you work in a large regional city, then it is advisable to find premises closer to its center. Not only do you not want to go to the outskirts, but sometimes it is quite difficult, because the traffic flow in remote areas is not as busy as in the center. But, on the other hand, you will be able to attract a larger number of customers who may not have previously known about the existence of a pick-up point in your city. Otherwise, when the city is not so big, it is not necessary to look for a central building where you could organize a point of delivery of goods purchased from an online store.

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Recruitment problem

Numerous experienced entrepreneurs who have encountered similar problems more than once often warn that running such a business is not profitable. How is this reflected?

Firstly, you have to look for an employee who must be a very responsible and reliable person. And if you can still find such people in small settlements, then in cities with a population of over a million this is almost impossible. Therefore, before opening a pick-up point, think several times about whether you are ready to trust a stranger with a product that costs several tens or even hundreds of thousands of rubles.

But if we discard all the negative conditions, then the advice of experienced entrepreneurs boils down to the fact that such a business is profitable only if the turnover of your (or any other online store) exceeds the amount of several dozen products per day. If you haven’t given up on your idea, then rent a not very spacious room. 3-4 sq.m. will be enough. In such a small space, both an employee of the delivery point and several dozen parcels can be completely accommodated. To ensure that the goods do not remain stale, it is better to allocate one more workplace on the staff - a courier one. Then there will be enough space for all newly arriving goods, and you will not have to rent a larger room (which, accordingly, will save your costs).

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Further steps to open a pick-up point

After you have selected a room that meets all your requirements, you need to renovate it (if required) and purchase the necessary furniture. Usually a table and a chair are enough for the employee who will be responsible for issuing orders. For all this you will need no more than 50,000 rubles. The employee’s salary will be 15,000 (plus a bonus from revenue), and the rent of such a small premises will also not be more than 15,000 rubles.

Next, we need to think about how to attract not only those customers who have never tried to deal with an online store, but also those who, for some reason, refused our services. This is only possible by reducing prices or improving quality. It should be said in advance that it is not recommended to skimp on the quality of delivered goods. Therefore, if you are counting on long-term and successful cooperation with potential clients, then be sure to ensure that the quality of the received product does not differ for the worse from the product on the “showcase” of the online store. That is why you must provide your customers with a lower cost of delivery of goods than would be organized by Russian Post.

Typically, when receiving goods at a pick-up point, customers pay 200-300 rubles less. This is not such a small amount to be neglected. Therefore, if you open a pick-up point in the city, you not only offer customers more comfortable, but also more favorable conditions for purchasing the goods they like. In order for your item to operate continuously and successfully, you need to take care of advertising. It should be not only external (near your establishment), but also internal - on the website of your online store.

So, if you open your own pick-up point for orders placed in your online store, you can attract a huge number of visitors to it. It's no secret that most visitors to online stores do not dare to purchase the product they like there. They simply walk through the pages of the site and consider the offer. As for purchases, they are not always sure that this or that model will suit them, that the size will match and in many other ways.

Today there are not many reasons why virtual retail outlets are losing out to real stores. So, before making a purchase, any buyer wants to hold the item in his hands, try it on, evaluate its quality or make sure it works. In addition, due to the imperfection of delivery services, goods purchased online sometimes have to wait several weeks.

That is why the question of how to open a point for issuing orders from online stores seems extremely relevant. Indeed, such a service not only reduces the process of delivering the parcel to two to three days, but also allows the buyer to clearly familiarize themselves with the advantages and disadvantages of the product, make a decision on payment or return the product that does not meet expectations, and receive all documents confirming the transaction. Entrepreneurs, in turn, are interested in the opportunity to earn money from a simple procedure for processing and issuing orders, as well as the prospect of using nationally known online store brands to promote their own business.

Business Features

Any entrepreneur studying can note that the stage of delivering goods from the warehouse to the final buyer is the weakest point of a network business. Indeed, there are few options here: the seller either reduces costs in the faint hope of the decency and integrity of the postal service, or eliminates risks and speeds up the transportation process by using the expensive services of transport companies.

Looking through the catalogs of competing trading platforms, you can find that their prices for similar products differ by no more than a few tens of rubles. Therefore, in the end, additional benefits and additional customers are received not by the store that sells cheaper, but by the one that is able to offer customers the best-cost delivery services in a reasonable time.

In such conditions, opening an order pick-up point looks like a reasonable solution to the problem not only for sellers who acquire their authorized representative in relationships with customers on the spot, but also for buyers who can:

1. Receive your parcel literally a few minutes after it arrives;
2. Choose the most convenient pick-up point from among those operating in the city;
3. Count on prompt notifications about the departure and arrival of your order;
4. Check the quality and completeness of the product before payment;
5. Expect to store the parcel at the place of issue for 7–14 days;
6. Refuse several items included in a composite order;
7. Receive a receipt for payment and a note on the guarantee sheet.

In order to understand the nuances of the pick-up point and provide customer service with maximum efficiency, the entrepreneur must clearly understand the mechanism of the business.

During the work cycle, you must:

• Receive a combined parcel directly from an online store (if it is located in the same city) or from a transport company;
• Disassemble the shipment into individual orders and pack them;
• Enter information about orders into the database and send notifications to recipients;
• Deliver shipments to customers personally or through a courier;
• Receive payment for the goods (if necessary);
• Transfer money to the seller's bank account;
• Expect the store to provide remuneration for customer service.

Franchise benefits

A novice entrepreneur who doubts his abilities can be advised to open a franchise point for issuing orders: today on the market there are offers not only from stores, but also from large intermediary companies. The activities of the buyer of a franchise product are organized as follows:

• A businessman studies the offers of franchisors and chooses the most interesting of them;
• A franchise agreement is concluded with the product supplier;
• With the assistance of the franchisor, the entrepreneur opens a delivery point;
• The parent company trains employees of the new service;
• The entrepreneur receives advertising materials from the franchisor, takes part in marketing events and consults with his leading manager on issues of ensuring the functioning of the delivery point.

Obviously, this method of opening an order pick-up point seems simpler than creating a business on your own. However, according to the requirements of the franchisor, the buyer of the product must fulfill certain conditions:

1. Register an individual entrepreneur;
2. Choose a room of sufficient size;
3. Install a cash register;
4. Provide space for installing a franchisor order pick-up counter;
5. Provide staff to process these orders;
6. Ensure the installation of a sign with the name of the corresponding brand.

The most famous franchisors on the Russian market today are Maxima-Express, Boxberry, Pick-Up, PickPoint, Hermes and Ozon.

Choosing a direction and finding partners

Many entrepreneurs have doubts about which pick-up point to open: the enterprise’s income is primarily determined by the popularity of the presented trading platform in the region and the demand for goods of certain categories. It is quite difficult for a beginner to make the right choice of direction and partners, so the service should initially represent three or four large stores with a wide range of products.

On the other hand, when determining the scope of activity, an entrepreneur must take into account his own interests and knowledge. Having qualifications and experience in any industry seems to be a significant argument in the question of whether it is profitable to open an order pick-up point, since such a specialist will be able to:

• Provide professional advice to clients;
• Freely navigate a wide range of products;
• Qualifiedly assess product quality and identify faults;
• It’s easy to find a common language with employees of specialized online stores.

Obviously, the popularity of a particular trading platform to a certain extent depends on what to sell in an online store: the ideas of 2018 can be divided into several large areas, each of which has dozens of companies of different sizes. The main players in the virtual trade market interested in cooperation with pick-up points are presented below:

Largest online stores

Direction	The shops
Women's and men's clothing	LaModa, WildBerries, Quelle, Otto, BonPrix, Witt, H&M
Children's clothes	LaModa, WildBerries, GloriaJeans, Mamsy, DochkiSinochki
Kids toys	Ozone, MyToys, DetMir.ru, DochkiSinochki
Household products	Ozone, Quelle, Top-Shop, BonPrix, Witt, H&M
Bijouterie	WildBerries, Ozone, KupiVIP, Avon, Rainbow of Gems
Cosmetics	YvesRocher, Ozone, LaModa, L’etoile, Faberlic, Avon
Bags, shoes, accessories	LaModa, Quelle, BonPrix, Witt, H&M
Appliances	Technopark, Citylink, Eldorado, Yulmart, 220Volt
Electronics	DNS, M-Video, Eldorado, Citylink, Svyaznoy
Handmade goods	Spinbo, Masters Fair
Books	Ozone, Labyrinth, My-Shop

As you can see, this list does not include. The reason is that the largest Chinese aggregator does not see any prospects in cooperation with private points for issuing orders in Russia, preferring to use the services of regular mail.

Official registration of business

It would seem that it could be simpler - open a pick-up point in your city and start earning money. However, in practice it turns out that all large online stores, being completely legal enterprises, require the same from their partners. In addition, buyers also want to have certain guarantees in the form of a cash receipt and a document with the seal of the entrepreneur.

Therefore, you will definitely have to register the point of issue. Like any service, the service can be registered either as an individual entrepreneur or as an LLC: the first option is not only profitable, but also more convenient, since the requirements for maintaining accounting records for individual entrepreneurs are somewhat more flexible. When registering, you must indicate OKVED code 47.91 “Retail trade by mail or via the Internet,” and also select the simplified taxation system with payment of 15% of profits.

Since the activity of the order issuing point involves regular receipt and processing of payments, you need to open a current account with a banking institution. Also mandatory for comfortable work with clients is the acquiring service - accepting non-cash payments using plastic cards. Finally, the cash register should be registered with the Federal Tax Service.

The list of other documents is standard for any type of small business related to customer service. This includes:

• Permission from Rospotrebnadzor to conduct activities;
• Permits from the SES and fire service;
• Agreements for the removal of solid waste, disinfestation and deratization, recycling of lamps;
• Work records of employees;
• Decorated consumer corner;
• Instruction log on compliance with fire safety measures.

Premises selection

An entrepreneur who has firmly decided: “I want to open a point for issuing orders from online stores,” must weigh his capabilities with the offers of landlords and choose premises that are not too expensive, but well located and pre-renovated. The location is even more important here, so if there are particularly successful options without repairs, it is advisable to consider the possibility of putting the property in order on your own.

On the other hand, not every newcomer can afford an office in the city center or in an elite shopping center. In such a situation, one should consider the prospects of opening a distribution point at some distance from the central streets or in large residential areas consisting of new buildings and populated mainly by young people. However, the main conditions still remain the availability of convenient parking nearby for customers arriving by car, and public transport stops or metro stations for those traveling on foot.

Service hours should be set according to location. For example, in the center or in the business district you can serve customers from 9:00 to 18:00, while in a residential area it is advisable to issue orders before 20:00 - this is the time when the majority of people return home after a hard day.

There is no need for a very large premises for the delivery point, since most customers prefer to pick up parcels within one or two days after they arrive. It is quite possible to place a warehouse, customer service area and fitting rooms on an area of ​​20 m².

However, the office must be:

• Dry, equipped with ventilation and heating;
• Well lit;
• Equipped bathroom for employees;
• Located on the ground floor with a separate entrance.

Equipment of the delivery point

For entrepreneurs who are planning to open their own business, the point for issuing orders from online stores is also interesting due to the small investments in equipping the enterprise. First of all, you will need strong multi-tiered shelving, a reception desk and a couple of tables with chairs.

The administrator's and accountant's workstations must be equipped with computers, a network printer must be connected to them, and Internet access must be provided. It is also recommended to install special software for tracking orders and warehouse balances.

For settlement and cash services, you need a cash register and a special POS terminal that allows you to accept payments from plastic cards. Over time, it is advisable to purchase an additional barcode scanner, which significantly speeds up the order processing process and reduces the likelihood of errors.

Finally, the business plan for the order pick-up point must include ensuring the safety of goods for which the entrepreneur bears full responsibility during storage. For these purposes, the premises must be equipped with security and fire alarm systems, as well as video cameras to prevent theft among both employees and visitors.

Equipment for delivery point

Name	price, rub.	Quantity, pcs.	Amount, rub.
Laptop	14000	2	28000
router	1200	1	1200
Printer	6800	1	6800
Cash machine	10000	1	10000
POS terminal	8000	1	8000
Video surveillance system	15000	1	15000
Security and fire alarm	25000	1	25000
Parcel rack	2500	5	12500
Reception desk	7100	1	7100
Electrical appliance testing table	3000	1	3000
Office table	1500	2	3000
Chair	1300	2	2600
Fitting room with mirror	5000	1	5000
Signboard	20000	1	20000
Stationery	5000	–	5000
Total:			152200

Staff

As a business, an online order pick-up point is characterized by loyalty to human resources. Theoretically, with a small amount of work, an entrepreneur will be able to independently serve clients, but this responsibility will certainly prevent him from doing other, more strategically important things - for example, developing the enterprise and finding new partners. Therefore, at least one hired administrator is still necessary.

The main characteristics for candidates for this position are honesty, accuracy and responsibility, since the reputation of the service is largely determined by the quality of the work of the employee processing orders. Errors in service, mixed up or lost parcels, refusals when processing returns can cause significant harm to the company's image and put the business on the brink of ruin, so the administrator must also be polite, extremely attentive and friendly.

Before opening a point for issuing online orders, it is necessary to resolve the issue of delivery of goods. This service is highly desirable, since many customers are already accustomed to receiving parcels without leaving their home. A courier is also needed if the service location is not the best - for example, away from the main pedestrian routes or at some distance from the city center.

Staffing of the pick-up point

Marketing events

According to reviews, the order pick-up point is a business that requires a specific attitude to promotion. Formally, the service does not need advertising, since the buyer, when placing an order in an online store, usually chooses the office closest to his home or place of work. However, if there are several enterprises of this profile in the city, competition for customers inevitably arises between them, since it is possible to make money at the point of delivery of orders solely by increasing the volume of deliveries.

How to take advantage of this market:

• The schedule should be as convenient as possible for customers, including those who would like to receive the parcel on their way to work or returning home in the evening;
• By negotiating with store management, you should try to get additional discounts or privileges that increase the comfort of cooperation for customers or help them save;
• Focusing on , the list of represented stores needs to be constantly expanded. First of all, you should pay attention to well-known companies with popular products in the region;
• Related services are often in demand - for example, delivery and assembly of purchased furniture, setting up electronic devices, installing household appliances and even gift wrapping of souvenirs;
• Unpacking products, checking the quality of items and the functionality of equipment on site is a mandatory and unconditional rule for delivery points. The service must also have the right to issue a warranty card from the store.

None can become one without marketing activities. However, in the case of a pick-up point, it is not online stores that should be promoted (they will take care of their advertising), but the service itself, its services and additional benefits. However, it is not forbidden to use the brand of a well-known and popular partner to attract the attention of customers to your enterprise.

An advertising strategy as part of a business plan for a pick-up point for online stores needs to be developed taking into account maximum coverage of the main target audience - young people who make purchases online. The most suitable sites for this are local forums, city and thematic groups on social networks, contextual advertising with regional targeting and your own website containing detailed information about the service, terms of service, work schedule, physical address and transport routes convenient for visitors.

Spending plan

When drawing up a business plan for opening a pick-up point, it is imperative to make some economic calculations in order to determine the payback period and the safety margin of the enterprise. How much will you have to invest in the business?

Initial costs

As a business, an order pick-up point will not be able to function without regular monthly costs, the largest share of which will fall on the wage fund of hired employees:

Monthly expenses

Now you can try to calculate how much a pick-up point earns, serving several popular online stores and receiving on average up to fifty parcels per day.

Revenues and profitability

First of all, an entrepreneur needs to understand how the order pick-up point makes money. The main source of income here is online stores, which pay for the parcel to be delivered to the client on the spot or delivered by courier to the specified address. The fee will be charged even if the buyer refuses the product or returns a defective product to the store.

However, delivery of goods is not the only way online order pick-up points make money. The entrepreneur receives additional remuneration for cash management services to clients, including accepting money from them in cash or non-cash form, issuing checks and subsequent transfer of the received funds to the account of the online store that supplied the products.

Finally, the service’s cash register is sometimes replenished by customers. The fact is that, according to the terms of service, the goods can be stored for free at the point of issue for an agreed number of days - for example, a week. After this period, a small fee is charged to the buyer for each day of delay for the safekeeping service.

Pick-up point tariffs

For those who are planning to open a pick-up point, reviews from other entrepreneurs and some statistics will help to get a correct idea of ​​the state of affairs in the industry. Thus, according to information provided by the owners of most large online stores, the average purchase price last year was:

• Less than 1000 rubles - for 2% of companies;
• 1000–5000 rubles - for 36% of companies;
• 5,000–15,000 rubles - for 46% of companies;
• Over 15,000 rubles - for 16% of companies.

These indicators indirectly help determine how much you can earn: according to the most pessimistic forecasts, an order pick-up point will work with an average check in the range of 3,000–5,000 rubles. Thus, for settlement and cash services for recipients of goods who wish to pay in cash, the entrepreneur’s remuneration will be 45–75 rubles for each parcel.

To determine whether it is profitable to open a point for issuing online orders, you should take into account the receipt of funds from the three sources of income described above.

Video on the topic

Pick-up point profit

Index	Meaning
Number of orders per day	50
Number of orders per month	1500
Average order bill, rub.	3000
Orders issued on the territory of the point	900
Orders delivered by courier	600
Profit from issuing orders on site, rub.	45000
Profit from delivery of orders by courier, rub.	72000
Remuneration for accepting cash, rub.	67500
Total gross profit, rub.	184500
Tax 15%, rub.	27700
Net profit, rub.	156800
Profitability, %	135
Payback period, months	1,5

Conclusion

The order pick-up point is exclusively an intermediary business, the profitability of which depends on many external factors. The reputation of such a service in the eyes of clients is determined not only by the actions of the entrepreneur, but also by the policies of the online stores represented. Difficulties in the work of virtual trade giants, hacking of servers, deterioration in the quality of goods, supply interruptions or inflated prices - any of these circumstances will immediately affect both the image of the virtual store and the number of customers at the point of delivery of orders. The entrepreneur will have to solve these problems on his own, as it is almost impossible for retail trading companies.

That is why you should not limit yourself to cooperation with one online store, no matter how attractive its assortment may be.
14 voted. Grade: 4,71 out of 5)

The modern format of trade is a convenient and quick execution of any purchases via the Internet. The buyer and seller only have to decide how to deliver and receive the goods. One of the most popular options is order pick-up points. An incredibly profitable business idea can become the main source of stable profit, you just need to understand the nuances of its implementation. Do you want to know why you should open a pick-up point? All the answers are in our article.

Order pickup points are an excellent way to organize a small (usually limited to one city or region), but very stable business. Want to try? Then, first of all, you should decide which online stores will become your main partners.

The choice is incredibly large, but you should focus not on the popularity of a particular Internet site on the Internet, but on the demand for the goods it offers in your locality.

Here are a few practically win-win options for product areas from which it makes sense to start developing your own business:

• women's and children's clothing;
• educational products and toys for children;
• cosmetics from popular brands that prefer online distribution;
• electronics and craft supplies.

The cloud service Business.Ru Ecommerce is perfect for managing and automating the order pick-up point. Convenient work with orders and clients, full trade and warehouse accounting, all primary documents.

Step 1. Assessing the main risks

The main risks of this project include:

• problems with regulatory authorities as a result of insufficiently competent financial and accounting records. How to avoid risk: outsource accounting and personnel records.

• loss of reputation due to breach of customer service terms. How to avoid risk: set customer service standards and strictly follow them.
• high competition with transport companies. How to avoid risk: organize a wide and convenient network of distribution points with the maximum range of bonuses.
• financial losses due to improper organization of delivery, accounting and storage of goods. How to avoid risk: think in advance where the products will be stored, test the delivery mechanism in small batches.

Step 2. Paperwork

When registering as a business entity, it is best to choose the most popular and simplest option - individual entrepreneur. Its design takes a minimum of time and money. When choosing an OKPD, it is best to focus on paragraph 47.91; it most accurately reflects the specifics of your activity.

Depending on the set of additional documents required in your region, registration and payment of state fees may require up to 20 thousand rubles.

Activities are taxed under the simplified taxation system. Additionally, you will need to open a paying agent bank account and purchase a cash register for accurate accounting and reporting.

Step 3. Selecting a location and premises

To save on office rent, you should focus on finding a suitable option in areas of the city that are remote from the center but have good transport accessibility. At the initial stage, 20-25 square meters are enough to organize a workplace and warehouse, because the parcels will not be stored with you for a long time.

Rich decoration is an unnecessary excess; it is enough that the room is clean and cozy, preferably located on the 1st floor, heated, equipped with a bathroom and high-quality ventilation.

Step 4. Technology and the Internet

As for the equipment of the premises, there will be no need for large expenses. All you need: racks for decorating the warehouse area and a stand for the operator handing out parcels to customers. In terms of equipment, you must purchase a computer or laptop, as well as a cash register that meets the minimum requirements.

Of course, since you work directly with online stores, you will also need a stable access to the Global Network. It is most reliable to use a fiber-optic connection from an operator that provides a wide range of tariffs and 24-hour technical support.

If desired, you can install CCTV cameras at the point to ensure security and control over employees; the system can be connected to a private security console.

Step. 5 Recruitment

To eliminate the risk of downtime and disruptions in the operation of the point, it is worth providing two operator positions with a shift work schedule. If you intend to deliver large or heavy cargo, choose stronger men, otherwise you will also have to pay for the work of the loader.

Your employees should be friendly and decent. After all, by organizing a pick-up point for orders from a specific online store, in the eyes of customers you become part of a specific brand or company. Your reputation directly affects the attitude of customers towards the store itself.

Ozon.ru is one of the largest online stores operating in Russia and neighboring countries. 18 years of work on the market, more than 1.2 million visitors and more than 4 million products. To start cooperation with Ozon.ru by opening an order pick-up point, you need to:

• have a certificate of registration as a legal entity or individual entrepreneur;
• rent a comfortable room in an accessible area of ​​the city with a daily work schedule of at least 19 hours, including weekends;
• purchase and register a cash register;
• organize stable Internet access and conditions for calling customers;
• provide for the possibility of returning unclaimed parcels and collecting profits.

You may be denied if your pickup location:

• is not on the first line or far from public transport stops;
• less than 10 square meters;
• not equipped with a burglar alarm and access system;
• not well enough ventilated;
• does not have the furnishings and necessary equipment, as well as a place for the customer to check the contents of the order.

The CRM system for an online store from Business.Ru has the ability to integrate with delivery services, which allows you to track the status of sent orders by track number. And the open API and our specialists will help you set up an exchange with the delivery services your online store works with.

Wildberries is another of the largest players in the e-commerce market. A million visitors and 120 thousand orders daily, more than 15 million products available for order.

The store management did not formulate any special conditions for those wishing to organize a point for dispensing goods from Wildberries. However, the list of main requirements for partners includes mandatory registration as a legal entity or individual entrepreneur.

Basically, the store focuses on the benefits of mutually beneficial cooperation, actively promoting the idea of ​​​​distributing a network of representative offices and expanding the customer base of wholesalers. At the Store Forum, those wishing to cooperate are invited to personally negotiate the terms with management.

Do you want to open a pick-up point for this store? We advise you to contact directly a specialist from the Wildberries Customer Service Quality Control team and discuss individual terms of cooperation.

How to open a Lamoda order pick-up point

About 2 million products, a thousand brands, prompt delivery and a unique service: “try, choose, pay later.” The popularity of the Lamoda online store is due not only to the fact that foreign specialists founded and promoted the project, but also to the fact that the store is completely autonomous. How to open a point of delivery of goods from Lamoda? You will not find such information on the official website.

A large list of vacancies and a list of existing pick-up points along with courier delivery call into question the relevance of the idea of ​​cooperation. But, if you want to know for sure how possible this is, contact the management. Firstly, get first-hand information and discuss individual conditions, and secondly, you will be able to accurately verify the company’s customer focus and the effectiveness of the B2B format declared by it.

How to open an Aliexpress order pick-up point

The issue of organizing a pick-up point for goods ordered on one of the world's largest online platforms, Aliexpress, was discussed on the Aliexpress for Professionals portal. Considering the delivery system to the recipient, which is mostly used by Chinese online stores, the organization of delivery points looks, to put it mildly, impractical.

The portal’s specialists answer such questions as follows: “Aliexpress is a Chinese company and they are unlikely to be interested in this; a person writes his address and post office code on the website. You need to open your own post office, but you won’t be able to do it - this is state territory.” And, nevertheless, it is worth noting that one similar point still exists in Russia. It is located in Moscow.

One of the most popular and largest online stores specializing in book products and stationery is “Labyrinth”. A huge range of books, the possibility of pre-ordering or exchanging, a convenient affiliate program designed for cooperation not only with legal entities, but also with individuals...

And not a word about the organization of distribution points. And all because the company has a wide partner network throughout the country and a well-organized courier delivery system. In addition, in almost every major city, Labyrinth has its own pick-up points for goods, which sharply reduces the chances of obtaining individual terms of cooperation with the store.

The CRM system for an online store from Business.Ru provides extensive opportunities for working with your own couriers. In a few clicks you can create a list of orders for delivery to a specific area for a courier and print a route sheet.

Unlike most network companies selling cosmetics of their own brands, Faberlic does not focus only on private distributors. However, managing your own Faberlic goods distribution point is not something anyone can do. To do this, you must be "in the system."

That is, you need to be an ordinary distributor of this cosmetics in the status of a private person. You will receive permission to organize an HTP only if:

• your group's catalog sales will be at least 600 points;
• you will be registered as an individual entrepreneur or receive permission from a superior mentor;
• rent an office in a place with good traffic (but not in a shopping center, and not in an apartment);
• your office area will be more than 10 square meters.

How to open a pick-up point for multiple stores

When planning cooperation with several stores at once in order to open a common point for issuing goods for them, it should be noted that:

1. Being direct competitors to each other, some companies may refuse to partner after seeing a list of alleged "neighbors". You will have to select stores in such a way that there is no conflict of interest.
2. Having received consent to cooperate with the declared composition, it will be necessary to carefully study all the requirements of each of the stores. Be prepared that some of them will contradict each other.
3. Trying to satisfy all requirements, it is worth taking the maximum performance as a basis, otherwise. When expanding your business, you may encounter serious obstacles and refusals to continue cooperation.
4. It is best to resolve organizational issues in this case directly with the managers or senior specialists of the stores, only in individual negotiations can a compromise solution be found to the issues that have arisen.

Opening a point of issue of orders for a franchise

Franchising is a very common practice not only abroad, but also in Russia. It is equally beneficial for those who work under a franchise, and for those who allow their brand to be used. The first gets the opportunity to quickly and successfully start, the second - the influx of new customers and expanding the geography of sales.

The benefits of using a franchise include:

• the opportunity not only to see the product the client is interested in in the picture, but also to touch, try on, and evaluate it live, which reduces the percentage of returns;
• simplicity and efficiency of processing replacement and return of goods that did not suit the client, which have a positive impact on the company’s reputation;
• reducing the cost of delivering goods to the recipient.

As for the minuses, there are not so many of them. Perhaps, only the need for additional costs for delivering goods to the point, which is easily covered by the high level of demand for goods. Such well-known brands as Boxberry, SDEK, PickPoint, and maxima-express are actively using the benefits of franchising.

Is it profitable to open a pick-up point?

You want to open an order pick-up point - what income will this business bring you and is it worth starting at all? The experience of many successful entrepreneurs who once bet on just such a project suggests: it’s worth it! The project can be considered successful if every day the point issues from 10 to 15 parcels costing from 1000 rubles each.

Taking into account the fact that the percentage for transferring goods to the buyer is small, only about 1.5-2%, the payback period can range from 3 months to a year and a half.

Research the demand for this service in your locality. Residents of large cities have the opportunity to choose the delivery method for purchases purchased via the Internet, because they have at their disposal the offers of many transport companies. These companies bypass small towns, since organizing a point with a low population and potential customers is simply unprofitable. But a small town can be a great start for a budding entrepreneur, because its residents are forced to travel long distances to receive their orders.

If you see prospects and decide to open your own order pick-up point, consider a system for delivering orders to your point. You need to study the offers of large transport companies and enter into a preliminary agreement with several of them. It makes sense to study trading platforms to find private entrepreneurs specializing in trading via the Internet. Small businesses cannot always afford to enter into an agreement with large transport companies, but they can handle cooperation with a small company on mutually beneficial terms. You can not only deliver goods, but also earn money as a sales agent in your area of ​​activity.

Main risks

You are financially responsible for the delivery of goods safe and sound. The imperfection of the accounting system and dishonesty of employees become a serious obstacle to development. The work of personnel, special programs, organization of activities - everything must function smoothly and without the slightest hitch. Laxity and faulty organization will lead to financial losses and destruction of reputation.

High risk of competition. Large transport companies with large capital are constantly expanding their sphere of influence. One day they may be interested in your city, and you will not be able to resist a major competitor. The only way to survive is to constantly improve the service, offer customers favorable prices and expand, occupying vacant settlements. A very reasonable option is to look for similar small business representatives and join forces, creating a developed network.

Location

An office in the center is the best option, but the rental cost may be unaffordable for a new entrepreneur. An alternative could be areas some distance from the center. The main criterion is convenient transportation and the availability of nearby parking or parking, because many clients will arrive in their own cars. The proximity of a public transport stop is important.

There is no need for a large premises, because most of the goods will not sit in your warehouse - the majority of customers prefer to pick up their order within 24 hours. For a warehouse and operator's workplace, 15-20 m² is enough. The requirements for the premises are as follows:

You don’t need special comfort and expensive interior decoration. Due to this, you get a higher chance of renting premises as close to the center as possible at a low price. There is an opinion that, if necessary, the client is ready to go to pick up his parcel even to the outskirts. But this is a big mistake. It is very important to find a point for the point that is equidistant from all areas of the city. It should be convenient for your customers to get to the pickup point; this dramatically increases the number of orders. If you are planning to offer a courier delivery service, this arrangement will help you save on transportation costs.

• 1st floor.
• Availability of a bathroom for employees.
• Heating and modern ventilation are important for proper storage conditions for goods.

Equipment

Equipping the point will not require large investments. You need simple but durable storage shelving and a parcel pick-up counter. If you have a familiar craftsman, the cost of making them will cost approximately 20,000-25,000 rubles.

To operate, operators need a reliable computer with Internet access and a cash register. 30,000 rubles is quite enough to purchase this equipment. You will not be able to work effectively without special licensed software that allows you to keep track of received and issued orders and warehouse balances.

Exterior equipment is not limited to a spectacular sign, the design of which will cost about 20,000 rubles. You are financially responsible for the safety of goods and are obliged to ensure the safety of the premises in accordance with the requirements. The cost of one CCTV camera starts from 5,000 rubles. The cost of installation, a full set of equipment and service of the system depends on the selected type of equipment and the prices of specialized companies in your city. On average, you should invest about 60,000. It is worth inquiring about the possibility of connecting your system to the remote control of your local security service. Despite the significant costs, there is no need to skimp on security.

If you plan to provide an additional service for delivery of orders, transport is required. At the start, you can enter into an agreement with a driver who has his own car.

Personnel

To ensure the uninterrupted functioning of one small distribution point, it is necessary to hire two operators who will go to work in shifts and replace each other in case of illness. At the first stage, it is better to hire men, although women also cope well with operator duties. The fact is that among the goods there is a certain proportion of oversized cargo. If you have women working for you, you will have to additionally hire a loader. During the period of creating a business, it is very important to minimize expenses, including wages.

But the most important criterion in personnel selection is honesty and work experience. The operator must understand how high his responsibility is. Losing a package can lead to financial losses, because you must not only reimburse its cost, but also pay a fine if the client decides to go to court. One incident is quite capable of completely destroying your reputation. Even in big cities, operators receive low salaries (about 20,000 rubles). If you count on honesty on the part of your employees, do not skimp on remuneration for their labor and set higher rates, think over a fair and understandable system of fines and rewards.

It makes sense to hire a courier. Many customers are willing to pay extra to have their package delivered to their home. Perhaps at the initial stage there will be few people willing, but the very fact of having such a service will work to increase your reputation and create a positive image for the brand.

Documents and licenses

Registration begins with the procedure for registering a business entity. The preferred form is individual entrepreneur, it is suitable for your line of business and can be completed at minimal cost. Choose OKPD 47.91, it covers a wide range of services: retail trade by mail or using the Internet. On average, the state duty is 10,000 rubles. But depending on the characteristics of a particular region, it may be necessary to prepare additional documents. It is better to set aside about 20,000 rubles for the registration procedure and obtaining the necessary permits.

Taxes are paid in the form of the simplified tax system. To conduct business, you need to open a paying agent account with a bank. All transactions are carried out through a cash register.

Due to the fact that you do not unpack orders and simply transfer them in the form in which you received them, the requirements of the SES will be minimal, but permission from this service is required. Also, you will need fire protection permits; it is advisable to find out the requirements for the premises in advance.

Marketing

A colorful sign, advertising in local media and advertisements will bring a certain number of clients to your company, but the most effective tool will be the Internet. Create a quality website. You will collaborate with online stores and gain access to their catalogs. By offering your services, you can advertise the products of your partners to your clients. The opportunity to buy the maximum number of things with minimal time and immediately arrange delivery on preferential terms will attract many people. The benefits are obvious to you.

Advertise your service through social networks, trading platforms, city forums. Be sure to create an opportunity on the site to leave reviews. This way you will receive feedback and be able to quickly correct errors in your work. Open reviews greatly increase trust in the company. Even if there are negative comments and complaints, but with answers and, if necessary, apologies, you will receive an increase in reputation.

Pay close attention to the development of transport logistics. If you do not have your own vehicles and are not responsible for delivering goods to a certain point, choosing a reliable and inexpensive partner in the form of a transport company becomes a very important task. Think through any possible scenarios and prepare for them. Neither late nor early delivery of goods should create inconvenience to your customers. In the first case, you must have a backup plan to speed up the process; in the second, you must have enough free space in the warehouse. Constantly study the offers of new carriers. New companies appear on the market regularly, and you will definitely find a worthy partner who will suit both you and online stores.

Don't stop at one city or one service. At the slightest opportunity, expand, master new directions in related fields. This is the only way you can resist large companies and create a successful business. At the same time, constantly improve the level of service, use new technologies, mobile applications and other interesting developments. This will help optimize costs and continuously increase the number of clients.

Summary

The point of delivery of orders is a very promising direction, because every day more and more people prefer to buy goods via the Internet. Profit directly depends on the number of orders and organization of work. It is very difficult to predict the return on investment, since your earnings are 1-1.5% of the order value. It all depends on your ability to attract and retain customers.