home » Permission procedures » Business from scratch: dress rental. Business idea - rental of evening dresses and carnival costumes Business rental of children's dresses

Business from scratch: dress rental. Business idea - rental of evening dresses and carnival costumes Business rental of children's dresses

Evening dresses for hire

For the holidays, everyone wants to be beautiful and at the same time dress up, firstly, in something new, secondly, in something far from everyday clothes, and thirdly, it is desirable that it does not hit the pocket too hard. For these three reasons business idea for women clothing rental for festive events will always be cost-effective. I myself had to rent an evening dress for the New Year for my teenage daughter, and I still remember with pleasure that for a very small fee (about 200 rubles) we received a wonderful dress for the evening. He was immediately adjusted in height, at the choice of his daughter, they added trim to the corset, a necklace around his neck and a diadem on his head.

Fortunately, after the publication of this material, a specialist in this field, Natalia Ionova (DressRent), responded to it. She commented on the main points. I have added these comments, unchanged, highlighted in red.

Evening dress rental

For implementation evening dress rental business ideas it is enough to buy 30-50 evening dresses and gradually increase their number.

Natalia's comment: “Initially, there should be at least 200 dresses, 50% of them should be black or dark, 30% short and at least 30 pieces with sleeves. This is the minimum you should start with, a smaller number of dresses does not make sense, the cost of promotion will not pay off. Clients will leave with nothing.

While trading in women's clothing, I noticed that having 7-9 women's dresses of each size, you can be sure that in 95 cases out of 100 the buyer will choose something for himself. We count - 42, 44, 46, 48, 50, 52, 54, 56, 58, 60, - 10 most popular sizes for 7 dresses = 70 pieces. This is what you need to strive for in order for the business to bring a stable profit.

Natalia's comment: The very popular size 40 is not taken into account, these are usually young slender girls who are extremely interested in beautiful dresses, but without the means to buy them. 50-60 sizes is a failure, buying if you really love people, a dead end, such ladies simply don’t reach the rental, they usually have some kind of kit for going out, but they no longer believe that you can find something new and not expensive .

My comment: Apparently in different places, different sizes are popular. Where I had stores, high school girls, that is, girls from grade 8 already have at least 42-44 sizes. I can count all the dresses and suits of size 40 sold in three years on the fingers of one hand :).It seems that before buying dresses for hire, you need to find out more precisely about the most popular sizes in the location of the outlet.

Gradually, you need to add smaller and larger sizes, clothes for children and men, etc.

Natalia's comment: “It makes no sense to expand the line including children and men, it greatly smears the audience of possible customers, but does not give profit, demand is minimal, among children prices are minimal.

What can be rented besides evening dresses? Collecting material for this article on the Internet, I found that there are a lot of options, and therefore, quite often, salons start a business with just one thing, gradually expanding the range.

Rental of wedding dresses

There was a previous one on this topic, I just want to add that of course it is not necessary to specialize only in them. It would be perfectly reasonable to offer outfits for bridesmaids, relatives of the bride and groom, girls participating in the wedding ceremony, etc.

Rental of children's carnival costumes

Rental of carnival costumes

Of course, carnival costumes are most in demand for the New Year, but do not forget that morning performances, concerts and other costume events are not uncommon in kindergartens. Therefore, try to establish a permanent relationship with children's institutions, make friends with companies that organize children's parties and centers for children's creativity.

Fancy dress rental

This type of clothing brings the greatest profit for the New Year. But little by little masquerade costumes are always ordered. After all, schools and universities host KVNs, discos and theme nights, nightclubs arrange costume parties. Do not forget that Halloween is gaining popularity every year, which means that costumes of zombies, skeletons, witches and other evil spirits are needed not only for the New Year's carnival.

Rental of theatrical and historical costumes

They are in demand for school performances, KVN and amateur troupes that cannot afford to sew or buy new costumes. In general, this is rather an opportunity to expand the range and circle of consumers of your services by buying cheap costumes left over after a performance or filming.

Rent costumes for role-playing games

The role-playing movement is quite popular with us and is often carried away by young people who cannot afford to often buy or sew the necessary clothes to order. Moreover, not only clothes are required, but also shoes, hats, weapons, armor, jewelry, etc. What should a student who in this game depicts an orc in skins, a horned helmet and with an ax do, in two months he intends to turn into an elf with an elegant sword, in chain mail and high boots, and in six months he will portray a Polish pan in a caftan with a fur trim and red boots? Do not hesitate, when he sees your advertisement, he will run running :)!

Rental of erotic costumes

Role-playing games are not only in the forest, but also in bed, and the rental of such outfits, as well as accessories for them, can bring a stable income with good advertising and a constant clientele. After all, these things are very expensive.

Rental of erotic costumes

SHOW costume rental

Such clothes are needed for exhibitions, fairs, presentations, professional holidays and cooperatives, these are suits for sailors, builders, medical workers, etc. Let these outfits be first ordered from catalogs, then you will gradually increase your assortment without entering into extra expenses.

Accessories for rent

In addition to renting clothes, you need to gradually acquire a sufficiently large variety of accessories for her. It can be shoes, belts and belts, hats, fake weapons, jewelry, wigs, face painting, etc.

The price range in this business is quite large. After looking through a bunch of ads, I saw that the minimum was 350 rubles (for a children's carnival costume), a maximum of 12,000 rubles (for a branded evening dress). Take care of cooperation with manufacturers of evening dresses and carnival costumes, even if you sew outfits yourself. The client, having looked through their catalogs, may well choose something interesting for him, and you, having received money from him for rental, recoup the costs and the next rental of this outfit will already bring a net profit. By the way, you should not focus only on the rental, if the client wants to buy a dress, let him buy it, the main thing is that this also makes a profit.

Natalia's comment: “The aspect of cleaning is also not taken into account, and in connection with this, the ratio of buying a quality dress, increasing the price of the deposit, but the ability to clean at least 10 times before being written off. It is also better to include the cost of cleaning directly into the rental price, otherwise customers strive to rent a dress “very clean” and do not clean it themselves.

Read about how to prescribe payment for services in the picture, in my opinion, a very good option:

Rules and cost of rental. Example from secret-agent.ru

seasonal fluctuations

The peak of work is the New Year - about ten days, starting from December 27th. Although they start booking suits much earlier. Everything is needed here - evening dresses and carnival costumes, both for children and adults.

Natalia's comment: « On the 27th of December it is already almost a dead season, the maximum peak is the beginning of December until the 22nd.

The number of those wishing to rent clothes in June, before graduation balls at schools, is also very increasing. Moreover, evening dresses are needed not only for graduates, but also for their mothers, so you need to take care of updating the assortment of clothes of all sizes. In general, the activity of customers increases before most holidays, so you should try to have some updates for any of them.

The success of this business ideas for women largely depends on advertising. Therefore, it is absolutely necessary to acquire your own website, establish partnerships with those involved in organizing holidays and other events where your services may be needed, as well as with schools, kindergartens, theater studios, creative teams, etc. Advertising in the media also does not hurt, at least at first, when there is still a catastrophic lack of regular customers.

Natalia's comment: “Advertising in the media will gobble up all the income, it is very expensive and practically does not form targeted customers. It makes sense to cooperate with magazines, TV and Internet projects, only on the basis - you are material about us - we will give you a dress for free for your event, but there is a bottleneck, if it is free, then the dresses are often spoiled, the deposit usually disciplines customers very much.

My comment:“Actually, when I mentioned advertising in the media, I was thinking rather not about business in Moscow, but about. I myself had to place advertisements in local newspapers and on the radio more than once, like “A new batch of goods arrived at the salon such and such ...”, it was very inexpensive and brought good results.

Also, don't forget to nurture and nurture loyal customers when you have them. Give them discounts, tell them about new products, offer bonuses, etc.

Natalia's comment: "It's all right. Clients are our Everything, mostly very nice ladies. And how nice it is to see how their eyes light up (both times) the first time they take the dress, the second time the deposit is returned.

Thanks again to Natalia for the useful advice, I hope they will really help someone avoid mistakes when organizing such a business.

Who needs a dress rental?

Do not think that such an idea will not find its consumer. Think of dance schools, circles in which dozens of girls study. And they all need outfits. And, of course, it is more profitable for them to rent them. And it is you who can help them with this.

But besides dance studios, there are also theater studios and cinema. For the organizers of theatrical productions, it is important how much it will cost to buy clothes for the characters. To rent such clothes on the day of the performance means to save on the production budget.

Secrets of starting a dress rental business

To implement the idea of creating your own business - an enterprise for renting dresses, two conditions are necessary. It's the dresses themselves, and the way those dresses will be marketed. Here, species, sizes, and age groups should be taken into account.
The easiest way to start this type of business is to create your own website. That is, creating a virtual clothing store for hire. This will greatly facilitate your task at the initial stage. Anyone, in comfortable conditions for themselves, will be able to choose for themselves the necessary model, size, and place an order for a specific date.
But this does not exclude the need to create a real salon, which will be equipped in such a way that customers have the opportunity to both view all the models and try them on.

Of course, you can’t do without investments, but the income will be quite good. You can come up with a system of discounts, a system for providing additional carnival costumes.
Over time, you will have your own clientele, and the business will go uphill.

The first thing to do is register with the local tax office. For these purposes, the classical organizational and legal form - individual entrepreneurship - is ideal. When filling out an application for registration, you should indicate OKVED 71.40.9 - “rental of other household products and personal items for households, enterprises and organizations”.

Room selection

Next, it is important to consider the issue of office space. You can start a business without it by organizing a warehouse at home, but still it is better with an office than without it. Receiving a client at home is not convenient and not solid. Fortunately, you will need to rent nothing at all - from 15 m2. The only conditions for choosing a room are a busy place and the availability of convenient access roads to the building. The cost of office equipment (office equipment, upholstered furniture, TV ...) will be about 50 thousand rubles.

Purchase of rolling material

The next question is the purchase of rolling material. Ideally, the higher the range of the rental point, the better. The most popular are: plush costumes, disney costumes, clowns, pirates, animals, superheroes (spiderman), New Year's costumes, fairy tale characters, heroes of popular films and life-size puppets. This is the first thing to have.

It is not recommended to buy in China, despite all the attractiveness of the price (a Chinese suit can be 4-5 times cheaper than a domestic one). The quality of the Chinese material, appearance and tailoring in most cases leave much to be desired. Such suits will not last long and can fail at the most inopportune moment.

Suits for rental should be purchased in different sizes: adult women's suits in sizes from 42 to 52, adult men's suits from 46 to 56 and children's suits from 2 to 9 years old. To organize a rental, you will need to purchase at least 50 units. With an average wholesale price of 2000 rubles per unit, the total cost of purchasing costumes will be about 100 thousand rubles. rubles. The total cost of starting a business will be at least 150 - 200 thousand rubles.

Legal side of the issue

Suits, like any clothing, are rather “unreliable”. A lot can happen at the box office. Somewhere there will be a hole, somewhere a greasy stain. Therefore, it is important to consider all issues of customer relationship. Before renting out a suit, most distributors enter into a written agreement with the client, in which, first of all, they indicate: the elements of the suit, its condition and cost, the rental start date and the security deposit. The client himself must present his passport and indicate his passport data in the order form.

As for the security deposit, it should be taken in full from the cost of the costume. No documents replacing a pledge, in accordance with the legislation of the Russian Federation, are valid in this regard. That is, if the client takes the suit and does not return it, it will be extremely difficult to prove something.

How much do costume rentals earn?

How much can you earn renting costumes? There is no single answer, of course. However, the decisive factors may be: the range of costumes, a competent advertising company and the size of the city's population. If the first two points are completely solvable, then nothing can be done about the size of the population. No matter how hard the organizer of the case tries, it will be impossible to make money on renting costumes in a village with 30 thousand inhabitants, due to the low flow of customers. Experts advise opening such a business based on the calculation - one rental point per 100 thousand inhabitants.

In fact, in order to earn 50 thousand rubles of net profit per month, you need to rent about 150 suits, with an average rental price of 400 rubles / day. The figure is quite serious and not always achievable, especially in the off-season. Therefore, most often costume distributors offer additional (or basic) services to customers, including: tailoring of costumes to order, sale of costumes, animation services. This allows you to significantly increase the turnover of the company, although it requires a little more cost to start a business.

Advertising

The traditional season in the rental of costumes begins on New Year's Eve. It is by this period that you should plan to open a business in order to recoup most of the start-up costs. At the same time, a competent advertising company is also important. The more target customers you reach, the better. First of all, this is advertising in kindergartens and schools, theater studios, photo studios and nightclubs. It will not be superfluous to create a group in social networks, as well as a business card website of the organization. On the site you can post colorful photos of costumes, publish information about promotions and discounts, as well as new arrivals of goods. This greatly increases the credibility of the company in the eyes of the client and increases the number of orders.

Weddings, corporate events, family celebrations and even luxurious photo shoots are great occasions to show off a chic new outfit. That's just to lay out a tidy sum for a dress that can be worn at best several times - not the most rational decision. Especially in a crisis, when clothing prices are skyrocketing, and salaries are not keeping up with them. Therefore, clothing rental services are becoming increasingly popular.

This area is not new: we all remember wedding dresses and accessories rental shops. But in recent years, such a business has become more modern, for example, today it is actively promoted through the Internet and, especially, through social networks. This is partly why clothing rental is a good fit for aspiring entrepreneurs, because promotion through social networks does not require serious budgets.

When organizing the business itself, you can also get by with little bloodshed. For example, at first, you can offer clients your own outfits or dresses that your girlfriends have stopped wearing. Also, chic dresses and tuxedos can be purchased relatively cheaply in China. Even so, the amount of investment will be several times less than, for example, when opening a clothing store. An entrepreneur from Moscow, Nelly Matlakhova, claims that when opening such a business, you can meet 10 thousand rubles.

By the way, you can also not spend money on renting a room and its repair. At first, trying on outfits can be organized right in your own apartment.

Another advantage of such a business for beginners, in addition to low costs, is its simplicity. There are not so many "pitfalls" and difficulties in this area. The scheme of interaction with clients is very simple: you give an outfit and receive money.

But it is worth remembering that customers are interested in the quality of the fabric, the purity of the thing, the style and fit on the figure. In order for the thing to be returned to you after the rental in the same condition as before the return, it is worth concluding an agreement with each client in writing.

The document must include information about the item of clothing provided for rent, including its color, size, manufacturer information, a scrupulous description of the state of the outfit - whether it has minor defects, what trim details are present and in what quantity. It is also important to prescribe the terms for using the clothes and the penalties for their disruption, information about the cost of the clothes and the estimated costs of restoration if the item is returned damaged. It would also not be superfluous to prescribe the possibility of resolving disputes in pre-trial or judicial proceedings.

Even though the clothing rental business is quite simple, you should not rely on luck when starting one. Write a simple business plan. To do this, first decide on the organizational and legal form of the business and resolve all legal issues. It is unlikely that you will want to be held responsible for illegal business activities.

Assess the competitive environment. Too many offers in this area, especially in the immediate vicinity of your salon - a minus. Of course, during peak periods - preparation for the New Year holidays or graduations - there will be demand, but the rest of the time you will have to look for ways to cope with competitors.

According to Nelli Matlakova, who is developing her own dress rental business, originality is necessary for successful work. The outfits themselves can be unusual. In this case, they will quickly become popular, while the same type of dresses can be “untwisted” for years. In addition, the presentation of the dress can also be unusual. Customers generally love a good dressing up.

Well, of course, before starting a business, it is important to decide on your target audience and style. Ultimately, business development will also depend on this, because if you rent wedding dresses, you need one approach, and if carnival costumes, then a completely different one.

Try to work not only in those segments that immediately come to mind. You can rent out not only things for celebrations. Maternity clothes, children's clothes or work clothes may also be in demand. In a word, everything that a client may need only for a certain limited time.

Friends, hello! After the wedding euphoria, which tends to end quickly, brides usually face a dilemma, what to do with the dress? After all, they say it’s impossible to sell, give away too, but it’s a pity to leave such beauty to gather dust. And quite expectedly, the thought arises: maybe rent a wedding dress?

And how to do it right? How much and where to donate? Do I need any paperwork to do this? If needed, then which ones, and what to do in case of severe damage to the product or not returning it at all? I will try to answer these questions and more in this article. If you are interested please join...

And yet where?

Of course, every owner would like to implement this process as simply and quickly as possible, without encountering real tenants, without making appointments, etc. And ideally: register in some boutique and regularly receive a good percentage of each lease.

But this is not so easy to implement, a lot will depend on the place where you are going to sell your dress. And it could be:

commission;
wedding salon;
showroom;
Internet resources (websites, forums, social networks);
ad in the paper.

Most importantly, before the final decision, bring the product to the maximum original condition, giving it to dry cleaning and, if possible, eliminating all defects. Make sure that it is steamed and steamed so that you can ask for a more reasonable price.

Watch the video of how wedding dresses are cleaned:

If there are unremovable defects (traces of wax, coffee, some sewn, but barely noticeable fragments), be sure to report them and stipulate in the initial agreement, making a 5-10% discount on this.

So you will demonstrate your responsible attitude to this issue and win over, perhaps, a real tenant.

What does the cost depend on?

Style and condition.
Dry cleaners.
Lease terms.
Pledge.

As I said above, your task is to bring the condition of the dress as close as possible to its original appearance. And here is further already, lean on:

the real price (for which you purchased);
colors (as it is not banal, but white is more in demand);
style - Empire or - consumer requests are very selective;
size - large in priority;
decor - corset, lace, embroidery, beautiful drapery, bow, belt, etc.;
status - if branded, then there is a real chance to rent for 50-70% of the initial price.

I want to immediately draw attention to the fact that even if you have an expensive high-status wedding model costing around 150,000 rubles, then for 90,000 it will be quite difficult to implement it.

Do not be afraid to lower the price, if you don’t want, of course, that she just lies and waits in the wings, which is not known when it will come - at least 50%, given that while lying down, most likely, you will have to repeat the cleaning procedure again.

How the cost is calculated

I advise you in advance to find out as accurately as possible how much dry cleaning of your particular style will cost in order to correctly calculate.

Remember that people turn to rentals not from a good life. Average brides usually look for an outfit in the range of 2000-3000 rubles, sometimes a little more or even less, depending on the possibilities.

So, if the model initially cost within 8000 rubles, then you can set it up for 1600 (20%) + 1000 (for dry cleaning) = 3600 rubles. But calculate the deposit taking into account the residual amount 8000 - 3600 = 4400 rubles. If you wish, you can reduce the deposit by another 2000 rubles, then it will be 2200.

In any case, if the product is not returned on time, with some defects, you can always deduct the amount necessary for its restoration from the deposit. Up to no return, if there is severe damage that cannot be restored.

What needs to be done

Enter into a contract.
Draw up an act of acceptance.
Write a receipt for the money taken from the client.

Despite so many formalities, sometimes only thanks to them many unpleasant situations can be avoided.

As for the timing, it is purely individual. Usually the dress is rented a couple of days before the wedding, plus another 2-3 days after, but if the return is delayed, then a fine agreed in advance and prescribed in the contract will be charged. By the way, in the amount of the fine, you can add the cost for this or that damage, point by point, in order to return the deposit in full.

Where can I submit

Of course, not many people want to deal with this red tape: each owner has her own worries, work, and simply no time. It is also clear that the outfit will not be beautiful for a long time - any product tends to turn yellow over the years. But what then to do and where to take it, if there is a desire, but there is no time to do it.

Look, you can apply to the commission, but every month you will be charged 10% of the initial cost, and the rent will be 25-30%, if, of course, it is carried out. And the storage of the product here is only up to 6 months. You can, of course, take it to the salon. True, this is quite problematic, given that not all salons want to deal with rental from their hands. But, if you find such a salon, and they take your goods, then that's great. They usually pay about 50% of the rental price.

If you choose an ad in a newspaper, then you will have to decide the rest of the organizational issues yourself, including personal meetings with tenants. But the percentage will be higher than in the same commission.

How about an alternative

There is a good alternative - this. Where you can use various sites, forums and social networks to offer your product in advance:

taking photos from different angles;
indicating the exact dimensions and actual condition;
if so, what are the distinguishing features (brand, for example);
what growth is calculated;
bonuses, if any, offered (free accessories: purse, gloves, shoes, ring pillow…).

Forums, social networks, free sites for posting ads (Eve, Avito, Slando, Olkh) are convenient platforms where you can set a price that meets your needs. Moreover, brides from other cities of Russia can also become tenants: Chelyabinsk, Simferopol, Voronezh, Nizhny Novgorod and even the former CIS countries.

It is important here to take a responsible attitude to the preparation of the dress (appearance), since your further rental reputation will be built on this. In this case, it is enough to add your ad to the catalog to activate the search for customers.

The main difficulty is the need to monitor the condition of the thing yourself, personally conclude an agreement with the tenant, stipulate various nuances, and then take this thing back, carefully examining:

The easiest option

Let's summarize

In any case, you have two options:

Engage in the placement of ads, the conclusion of contracts and the search for clients on their own. At the same time, having 25-30% from each transaction, and possibly more.
Give your "brainchild" into the hands of a showroom, or, in a used wedding salon, and receive 40-50% of the actual rent. That is, if it is 2000 rubles, then you will receive 1000.

There is one big plus in the second option - you will no longer be the one to monitor the state of the outfit and search for clients.

I hope the article was useful, and you will make the most correct decision for yourself. Write comments on this topic, perhaps you have your own solution, not voiced by me, then share. Other readers, I think, it will be no less interesting.

Be sure to leave comments and subscribe for updates. See you!

Business from scratch: dress rental. Business idea - rental of evening dresses and carnival costumes Business rental of children's dresses

Evening dress rental

Rental of wedding dresses

Rental of children's carnival costumes

Fancy dress rental

Rental of theatrical and historical costumes

Rent costumes for role-playing games

Rental of erotic costumes

SHOW costume rental

Accessories for rent

seasonal fluctuations

Who needs a dress rental?

Secrets of starting a dress rental business

Room selection

Purchase of rolling material

Legal side of the issue

How much do costume rentals earn?

Advertising

And yet where?

What does the cost depend on?

How the cost is calculated

What needs to be done

Where can I submit

How about an alternative

The easiest option

Let's summarize

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