Private medical services are in great demand among the wealthy population. One of the most expensive procedures is dental care. How to open a dental office and how much does it cost? To answer this question, you need to draw up a business plan with calculations of investments and profitability of the project.

It is possible to organize a dental office both with a medical diploma and without specialized education. In any case, it will not be possible to carry out activities on your own - you need assistants, nurses, and specialists in various types of manipulations.

Business plan

You need to start opening a dental office by writing a business plan:

1. Concept development.
2. Search for premises.
3. Study of regulatory requirements.
4. Purchase of equipment and materials.
5. Personnel selection.
6. Registration of an enterprise.
7. Business advertising.
8. Calculating the amount of investments, expenses and income.

A detailed business plan with calculations performs several functions - it helps an entrepreneur launch his project, and will be required in case of attracting credit funds or working with partners.

Concept

All other stages of opening a dentistry depend on the basic decision - what range of services will be provided. Usually in Russia they open either a small office or a clinic.

The office requires a minimum area, one assistant and a limited range of services:

• installation of seals;
• whitening;
• stone removal;
• gum treatment;
• prevention.

This choice is made by specialists from public hospitals. With an established client base and established reputation, the dentist has a good personal income.

The clinic has a large selection of equipment and specialists who see patients at different times. Due to this, a wide range of services is provided in two or three offices:

1. Treatment of teeth and gums.
2. Tooth extraction.
3. Surgical operations.
4. X-ray.
5. Hygienic and aesthetic procedures.
6. Prosthetics.
7. Children's dentistry.

Clinics are more in demand and profitable, as they give the patient the opportunity to solve several problems in one place. Opening a clinic from scratch will cost much more than an office.

To avoid promoting your own brand, you can purchase a franchise. However, in the dental business, this option does not have the same benefits as in other industries, because specialists bring income to the company. The franchisor does not provide employees; the entrepreneur recruits the staff himself. If a patient does not receive quality services in a well-known clinic, the reputation will be damaged and the investment will not pay off.

You can download it here for free as a sample.

Room

When searching for a suitable premises to house a dental office, it is important that visitors have convenient access by both personal and public transport. Often, when there is an urgent need, people first go to a hospital near their home or work, and then become regular clients.

A common location for an office is the first floor of a building or residential building. If an ordinary apartment is purchased for business purposes, then it must be transferred to non-residential stock and obtain the consent of neighbors for arrangement.

The procedure for re-registering an apartment for a dental clinic is multi-stage and lengthy:

• Urban architecture compiles a list of documents that must be provided.
• BTI, SES, traffic police, housing department, city council issue certificates of the established form.
• Based on the collected package of documents, the architecture makes a conclusion and architectural planning task.
• The project is carried out by a specialized organization.
• The architectural department approves the reconstruction project, for which it is necessary to obtain permits from a number of city organizations.
• After completion of the repair work, it is necessary to issue a commissioning certificate. It is signed by: fire supervision, sanitary station, state traffic inspectorate, committee for nature protection and environmental management, service for the protection of cultural heritage sites.

Purchasing the property is the most correct decision, since dental equipment is rigidly mounted and communications are connected to it.

If the entire structure is located in a rented building, and the contract is terminated, then you will have to spend a lot of time and money on dismantling, transportation and installation in a new location. In conditions of lack of start-up capital, it is better to take out a loan than to expose your business to the risk of relocation.

Standards

The premises must comply with the following regulatory requirements:

1. To accommodate one chair you need 14 sq.m.
2. For an additional chair in the same room you need another 7 sq.m.
3. Reception room - 10 sq.m.
4. Bathroom - 5 sq.m.
5. Sterilization room - 6 sq.m.
6. X-ray room - 17 sq.m.
7. Offices of other specialists - 15 sq.m.
8. The height of the room is more than 3 m.
9. The distance from the window to the opposite wall is no more than 6 m.
10. Availability of running water with hot and cold water, sewerage, electricity, ventilation.
11. Finishing materials must be certified and comply with sanitary, hygienic and fire safety standards.

Water, sewer and power supplies are connected directly to the dental chair under the floor. It is important that this work is done efficiently, because it will be problematic to correct defects.

The minimum allowable area for a dental office for 1 chair is 30 sq.m. To locate the clinic, you will need a large three-room apartment or a separate building.

Equipment and materials

Modern, high-quality equipment attracts professionals to the clinic, who, in turn, attract patients. As in the case of premises, it is better not to save money and purchase new equipment.

The minimum list of equipment needed to open includes:

• A dental chair with a set of hoses connected to it, providing manipulations: water and air supply, micromotor with straight and angled handpieces, turbine, ultrasound for removing plaque and tartar. A fully equipped installation from well-known manufacturers costs 10-20 thousand dollars.
• Replaceable spare nozzles. For each procedure, a wide variety of tips are used in shape, materials, and coating.
• Instrumentation - mirrors, clamps, tweezers, pens, diagnostic probes, spatulas, syringes, needles, trays.
• Solar-curing lamps for fixing the composition.
• Apex locators for determining the working length of the tooth root canal.
• Autoclave for processing and disinfecting instruments.
• Sterilizer.

In dentistry, it is often necessary to take x-rays of the problem area. It is expensive to equip a separate office, so you can purchase a radiovisiograph, which is a simplified compact version of an x-ray and is connected to the dental chair.

The clinic needs furniture:

1. Cabinets for storing tools, materials, clothes.
2. Mobile cabinets on wheels.
3. Tables.
4. Chairs and armchairs.
5. Shelving.

The smallest share of costs consists of consumables:

• filling compounds;
• personal protective equipment and hygiene (masks, caps, goggles);
• disinfectants;
• medications.

If you intend to provide a wide range of services, then more equipment and working materials will be required.

Staff

How to open a dental office without employees? You can't do without salary costs - even a small project founded by a dental entrepreneur needs to hire a nurse to assist in receiving patients and a cleaner. All other functions of accounting, purchasing materials, and general business management are usually performed by the owner of the dentistry.

The clinic recruits specialists of various profiles, depending on the list of services provided. The qualifications of doctors determine the popularity and profitability of the establishment, so they select employees long and carefully. In addition, it is necessary to take into account that the license is issued separately for each type of activity, which means that cooperation must be long-term.

Licensing requirements for personnel:

1. Medical worker - secondary medical education, certificate “Preventive Dentistry” or “Nurse in Dentistry”.
2. Doctor - higher professional education, residency, internship, certificate in his field of work, 5 years of work experience.

According to labor safety regulations, the working day of dentists and nurses should not exceed 6 hours. If the office plans to receive patients from morning to evening, then the staff should have 2 doctors and 2 nurses for shift work.

Before the clinic gains fame and a constant flow of clients, it will be necessary to pay for the work of highly qualified dentists from the start-up capital. Typically, doctors receive a salary plus a percentage of revenue, nurses and other personnel - a salary and incentive payments.

Registration

Providing services in a dental office without permits is illegal. After the premises have been prepared, equipped, and agreements have been concluded with the staff, it is time to register the business and obtain licenses to provide dental services.

The sole owner of an enterprise formalizes an individual entrepreneurship, several founders choose the form of a limited liability company. The most favorable form of taxation for dentistry is a simplified system of the “income minus expenses” format. To accept cash payments, you will need to purchase and register a cash register; to use non-cash payments, you will need to open a bank account.

After registration with the tax office, other permits are obtained - from Rospotrebnadzor, fire supervision, SES, and the Federal Service for the Supervision of Social Security. Licenses are issued for an indefinite period if specialists have medical certificates, and if the equipment, premises and materials meet the standards.

The documentary stage of putting the business plan into effect requires from 3 to 9 months and 70-80 thousand rubles.

To attract the attention of clients to new dentistry at first, it is necessary to invest considerable funds in advertising:

• create a website on the Internet and promote it;
• lead groups on social networks;
• place advertisements in the media;
• provide services at dumping prices in the first month of work;
• provide discounts to pensioners, schoolchildren, and regular customers.

Video: mistakes when opening a dental clinic.

Economic calculations

The cost of purchasing a premises is the most significant part of the costs and depends on the square footage, condition, and area. If you go through the procedure of transferring from residential to non-residential, the costs will increase further.

To calculate the profitability of the project, the amount of fixed costs is determined and planned income is calculated. Annual operating costs are approximately:

The average revenue of similar establishments in the industry is 4,000,000 rubles. in year. After deducting expenses, the profit is RUB 2,550,000. in year. The initial investment in the business will pay off in 2.5 years.

There are 3 ways to increase the profitability of a dental office:

1. Reduced costs.
2. Price increase.
3. Attracting clients.

The first two methods are not always used. You can expand your audience by studying demand and offering services that competitors do not have.

The owner of a dental practice, who simultaneously performs the functions of a doctor and an entrepreneur, must not only monitor medical news, improve his professional qualifications, but also actively develop his business. In this case, the project will become stable, profitable and successful.

For many years, work in public clinics, clinics and hospitals has not brought the desired material results. Doctors do not have the pleasure of working for low wages. Most quit and go to work in a private clinic or open their own business. One of the most profitable medical industries is dentistry. Owning a luxury car is prestigious, just like having a beautiful and healthy smile.

There is an increasing trend in the opening of dental offices. Figures say that more than 60% of doctors engaged in private practice open just such a business. It is generally accepted that the most important thing in business is the location; it determines the profitability of opening. Most often, dental offices are opened in residential areas of the city, where the population density is higher. This allows you to fill your client base in the shortest possible time, which accelerates the influx of clients. The remoteness of the clinics also speaks in favor of the small format of the dental office, because a person with acute toothache is more likely to go to his place of residence or to a neighboring area rather than look for a private multidisciplinary medical clinic somewhere in the center. Another argument in favor will be the fact that prices for services in a dental office are several times lower than in private medical centers and clinics. So how to open a dental office?

Cost calculation for opening a private dentistry

Let's consider the question in more detail. Mini-dentists are opening in residential areas of the city. This applies to both the capital and the regions. This means that the future owner will need office space. Let us note that the sanitary and epidemiological service is not asleep, demanding that entrepreneurs strictly comply with the regulations regarding the squaring of the office. For one dental chair - at least 7 meters, for the second - 14, and so on by analogy. For medical centers and medical clinics, the calculations are twice as high. Work will require communications, so it is more convenient to rent or buy premises with provided amenities; for this, renting an apartment on the ground floor is suitable. The second factor is cost. For example, the average cost in Moscow is 90 thousand rubles/sq. m, in the regions - from 52 thousand rubles/sq.m. The cost of renting housing in Moscow is close to 30-35 thousand rubles for a one-room apartment, the price may decrease depending on the area and distance. Let's ask ourselves how much it costs to open a dental office. As a result we have the following:

1. Dental chair - 180-360 thousand rubles,
2. A set of tools at the rate of one set per one chair - 45-75 thousand rubles,
3. Consumables - 60-90 thousand per month,
4. Enclave for sterilizing instruments - 150-210 thousand rubles,
5. Equipment for a prosthetic laboratory - 450-750 thousand rubles,
6. X-ray installation - 300-450 thousand rubles.

For comparison, in order to do so, you need to spend four times more money than on an office. Equipment is a key point in the work of a dentist. It is not recommended to save on equipment, because the quality of the services provided depends on it. Many practicing doctors open their own business with an established client base.

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Legal aspects and registration

You need to start working by submitting documents for registration as an individual entrepreneur or legal entity. The registration procedure is established by the Federal Law of 08.08.2001 “On State Registration of Legal Entities and Individual Entrepreneurs”.

According to the Federal Law of 08.08.2001 “On licensing of certain types of activities”, it is necessary to obtain a license to engage in medical activities. To obtain it, the following must be submitted to the licensing and certification body:

• application for a license (application form approved by letter of the Federal Service for Surveillance in Healthcare and Social Development dated July 27, 2005 No. 01I-374/05);
• certificates for installed equipment, personal medical passports of employees, copies of documents on their education and qualifications.

PS. In an office or medical clinic, equipment must be located with strict requirements prescribed by the BTI.

Let's imagine for a moment that you have opened your own clinic. We purchased equipment, rented or purchased premises, carried out repairs on it, and received the necessary certificates for work. The moment of licensing comes. It is strongly recommended to study all government documents, acts and regulations before submitting to the SES to purchase a license. Please note that when expanding the range of services, you need to go through the procedure for obtaining a license again. You can obtain a license yourself or entrust the labor-intensive process to a specialized company. If you are not confident in your abilities, trust the professionals. For a nominal fee of 30 thousand rubles. the company will prepare and carry out all the necessary activities to obtain a license.

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Personnel and advertising are powerful business assistants

In every enterprise, employees play a key role. The most expensive resource is personnel. You need to select people carefully; the quality of the services provided and your future profit depend on this. Personnel selection is carried out on the basis of one dentist per dental chair. The doctor may need a nurse. The standard working time for a doctor is about 6 hours. If you plan to open a 24-hour office, you will need at least 4 doctors per chair. The clinic requires more staff, based on this, the figure will be proportional. When hiring a person, check whether the employees have documents on education, qualifications, international internships and trainings. Introduce a competitive basis into the company's charter; before employment, test practical skills based on the competitive principle. The higher the qualifications of the employee, the higher the quality of his work, and, accordingly, the more positive customer reviews.

When starting your business, you will need an effective advertising campaign. You shouldn't skimp on advertising. You can promote it in different ways, using different marketing moves and strategies. You can publish an advertisement in a newspaper, run a slogan on television, order banners and hang them around the city. Keep a journal of suggestions and reviews so that visitors to your office respond to the quality of the services provided to them. It would be a good idea to display diplomas and certificates (if any) in the reception area. People gain confidence in a company with a name. The system of discounts will be no less effective. For example, 5-10% discounts on various dental services. The clinic can also introduce a system of discounts aimed at VIP clients. Promotions have a positive effect on the flow of people; clients, having heard the word “promotion,” will definitely come to you, this cannot but affect the attendance of your dental office.

The opening of private dental clinics and offices is becoming increasingly popular.

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They are equipped with the latest technology and can offer the most modern dental services. And the presence of fierce competition forces them to tirelessly improve, introduce innovative methods of treatment and diagnosis, create favorable psychological conditions and a cozy interior.

Therefore, public clinics are gradually fading into the background.

If you are interested in how you can open a dental office from scratch, you need to create a detailed business plan. To do this, you will need to study all the nuances of this business idea, but, first of all, decide what type of private dentistry interests you.

Types of private dentistry

Most dentists who have worked for some time in the State Clinic eventually open their own business. There are two options: a small office and a dental clinic. Which one you prefer depends on your financial capabilities and personal ambitions.

Small office

This option is suitable for entrepreneurs with small start-up capital and provides one dental chair.

It is easier to open a small office, but its profitability is lower compared to a clinic, because the choice of services is much narrower than in a full-fledged dentistry with diverse offices.

People turn to such institutions for a specific service or their favorite specialist whom they trust. Most often, a doctor in a private dental office deals only with basic treatment and teeth whitening or tartar removal.

Clinic

Dental clinics can provide a wide range of services:

• Consulting, diagnostics.
• A variety of therapeutic services.
• Surgery.
• Dental cosmetology.
• Periodontist services.
• Orthodontics.
• Dental prosthetics.
• Implantology.
• Children's dentistry.

One doctor cannot provide all the services listed above at the same time, because each of them requires a separate diploma and license. The presence of specialists in different fields, and, consequently, the ability to provide a huge selection of dental services, leads to the fact that private dentistry is in greater demand than small offices.

Opening planned

To open your own dental office or clinic from scratch, you need to prepare for a long organizational stage. It includes opening a bank account, ordering printing, purchasing a cash register, a cashier’s journal, as well as books for monitoring income and expenses. But first of all, you will face a rather grueling process of preparing documentation and obtaining many different permits.

Registration

The documentation required depends primarily on how you plan to provide dental services.

If you are opening a dental office in which you personally plan to provide services, then you will need to register as an individual entrepreneur.

If you plan to hire staff and set up a full-fledged clinic, you need to register an LLC. Depending on the services offered, you need to enter all the necessary OKVEDs into the documentation. By medical practice, select 85.12 , and in dental terms – number 85.13 . Separate registration with the tax office and the pension fund is required.

Licensing

You will need to obtain a license for each individual medical specialty. To do this, you need an appropriate employee, for whom there are clearly defined and rather stringent requirements. He must have work experience, certificates and diplomas.

Once you have selected personnel that meet the requirements for each planned service, you can apply for a license.

Remember, it is quite difficult to get it, but you can lose it in the blink of an eye. The reason for this can even be an incorrectly filled out sterilization log.

Search for premises

The choice of premises is an extremely important point. It is desirable that the place be sufficiently crowded and with convenient access.

As for big cities, take care of convenient transportation, because not all clients have their own car. And the convenience of placing your dentistry for many people can be a key factor in their choice. In addition, the future dental office should be located on the ground floor in a private house or, alternatively, in an administrative building.

The ideal option is to buy it. After all, firstly, the license is issued for a specific address, and secondly, you will have to make repairs and install many special communications. If the contract with the landlord is terminated, you will have to start a dental business from scratch, which will lead to significant financial losses.

In addition, the two-year cost of renting a suitable space for dentistry is equal to buying a small apartment.

If the premises are located in a residential building, there are several nuances. Firstly, it must be transferred to non-residential stock. To do this, you need to contact the city hall, namely the department of architecture and urban planning. There you will receive a list of organizations from which you will need to obtain the relevant certificates. They are paid, and there are usually no problems with obtaining them.

And secondly, before purchasing a premises or signing a lease agreement, you need to talk with the owners of adjacent apartments. Because later you will need to provide the relevant authorities with their written and notarized permission to set up a dental office.

Repair

First you need to order projects of a technological and architectural nature.

They must be approved by a number of organizations:

• Consumer supervision,
• traffic police,
• Zhiltreste,
• Non-departmental examination,
• Compriroda,
• Fire inspection,
• Protection of monuments.

After receiving all permits, you can begin repair work. It is advisable that each office have one dental unit. This will make your patients much more comfortable and calm. If the layout does not provide for this possibility, it will need to be changed.

Consider the costs of water supply, sewerage and wiring.

Communications must be routed under the flooring directly under each dental chair. It would be a good idea to think about replacing the ventilation system in time, as well as installing an alarm system.

High-quality modern repairs are the face of your dental clinic or office, so you should not skimp on it. The design should not only be beautiful, but also create the most comfortable and pleasant atmosphere.

Equipment

Opening a dental clinic involves the purchase of special modern equipment. All equipment and medical supplies must have a certificate of conformity and meet sanitary rules.

Staff

In a dental clinic, qualified personnel are the most important thing. This applies to both doctors and assistants. Then the work will go smoothly. The daily work rate for dentists and nurses is six hours, so the best solution would be to hire employees to work in two shifts. And the salary for a medical worker will be minimal 1-2 salaries.

When choosing, focus on appropriate education and work experience. For example, a dentist must complete his residency and internship. In addition, he must have at least five years of work experience.

Without meeting these requirements, you will not receive a license.

In addition to specialists, to open a dental clinic it is also necessary to find health workers who will provide hygiene services and assist doctors during various dental procedures. They must have secondary vocational education and a certificate.

You will also definitely need an administrator. If desired, you can hire a security guard, accountant, caretaker and manager. But, as practice shows, most often these duties are performed by the owner himself in order to reduce costs, especially if the clinic is small.

Watch a video about the main mistakes of a dental office administrator

We are seeking permission

Opening a dental office or clinic from scratch is possible only after obtaining the appropriate permits. It is necessary to ensure compliance with fire safety standards, Rospotrebnadzor and SanPin.

To do this, submit the following package of documents:

1. Statement.
2. Extract from the Unified State Register of Real Estate.
3. Certificate of registration of an individual or legal entity.
4. TIN certificate.
5. Passport.

Rospotrebnadzor requirements

According to the requirements of Rospotrebnadzor, for one dental unit the area must be at least 14 sq.m., and for all subsequent ones - seven. Therefore, for a small dentistry with one chair it will be quite enough 30 sq.m. with fairly high ceilings (from 3 meters) and one-way daylight.

The footage is allocated for the office itself with a dental chair, approximately 10 meters provided for the hall and 5 - to the bathroom. The room should be no more than 6 sq.m.

According to the requirements of Rospotrebnadzor:

• For three or more dental chairs you will need a sterilization room measuring 6.k.v.
• 11 squares allocated for the X-ray room, and also 5 - for the developing room.
• For the office of an orthodontist and orthopedist you will need approximately 15 sq.m..
• 15 sq.m. necessary for opening a children's room, as well as implantology.
• Additional funds should be allocated for the toilet, administration and other auxiliary premises. 30 squares.

SanPin

To open a private dental office, you need to know the relevant SanPin standards for placement, interior decoration, medical equipment, microclimate, heating and much more. To obtain permission from this authority to open a private dentistry, it is necessary to provide a list of prepared documents in a private house or administrative premises.

Required to submit:

• BTI plan.
• Certificate of ownership/lease agreement.
• Agreements on disinsection, deratization, disinfection, laundry, recycling of fluorescent lamps and garbage removal.
• Expert opinion regarding air, water and flushes.
• Indicators for measuring microclimate and lighting.
• Explication.

Financial issue

The threshold for entry into the dental business is approximately 80-200 thousand dollars. In addition to the start-up capital, which is described in detail in the business plan, in order to open a private dental office from scratch, you need to take into account a number of fixed monthly costs.

The main ones are:

• Payment to dental clinic staff.
• Consumables and components.
• Stationery.
• Advertising.
• Payment of rent and/or utilities.

How much does it cost to open a dental office?

The cost of premises for a private dental office or clinic can vary greatly.

This depends primarily on whether you buy it or rent it, as well as on the location - the cost of real estate differs significantly, for example, in the capital and a small town.

The remaining points can be approximately calculated, but the final amount will be different for each individual entrepreneur who wants to open a private dental office from scratch.

Article title	Cost, USD
Equipment	from 15000
Repair	120-250 per 1 sq.m.
Licensing	from 1300

Benefit, payback

In the field of medicine, dentistry has always been one of the most highly profitable industries, since all people periodically have to have their teeth treated, as well as undergo a routine examination twice a year.

As practice shows, a dental office or clinic begins to pay for itself in about a year and a half.

Analysts claim that both hired doctors and owners of private dental clinics receive high incomes. However, you should not expect a crowd of customers from the first day of opening. If you have your own base of potential clients, then things will go better. But even in this case, success is a matter of time and professionalism.

• Is special education important?
• Equipment
• Documentation
• Recipe for success
• Profitability calculation
• Useful tips

Dentistry is a popular type of medical service. Today people pay a lot of attention to the health of their teeth and keeping them in perfect condition. Opening your own dental office or small clinic with the right approach will allow you to make a significant profit, because treatment and preventive procedures are not cheap, not to mention prosthetics. But creating your own business from scratch will require significant investments and rational approach to organizing its activities. You should figure out step by step where to start on this path. Next, we will try to tell you in as much detail as possible how to open a dentistry from scratch in Russia and how much it will cost.

Is special education important?

There is a common misconception that without education, opening even a modest dental office with one chair is impossible. Most likely, on the contrary, a specialized diploma in a certain sense will become a hindrance, because it is difficult to combine professional growth and business development - a dental office. Here the benefit of such a phenomenon as the division of labor, where everyone does what they know how to do well, is manifested to a large extent. Some deal with the commercial part, organize the work, others carry out treatment, extraction, and prosthetics. This is the only way dentistry will become a successful, profitable business.

To open your own clinic or office you need premises. It is better if it is owned; renting creates certain difficulties for doing business, such as:

1. The need to create a financial reserve in case of sudden relocation and retention of staff.
2. Costs associated with finding and renovating new premises and transporting equipment.
3. Costs for an information campaign aimed at notifying clients about the relocation of dentistry to a new location.
4. Launching advertising to promote a dental office in a new location and attract clients.

In fact, by renting premises, you will have to start the business from scratch every few years. This is due to the impressive financial costs that can be spent on business development - expanding the clinic, opening a new office.

Separately, I would like to talk about calculating the area for opening a dentistry. On average, one chair requires 10 m 2 of space to ensure full functionality. In this case, the need to equip a reception desk, a sanitary facility, a utility room and a waiting area should be taken into account. As a result, to open a modest dental office you need to use a standard one-room apartment with an area of ​​32–36 m2.

Most often, dentistry opens in remodeled apartments on the first floors of residential buildings or small detached buildings are built. It is very important that the premises are removed from the housing stock and equipped in accordance with the requirements of the Sanitary and Epidemiological Station. To open a clinic, it is recommended to buy several nearby apartments.

Attention! A common mistake is to invest significant funds in renovating the premises. Most entrepreneurs are driven by the desire to create an exclusive design. Expensive materials are used for this, but this is not the secret of success in the field of dentistry.

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Equipment

The next important stage in opening a clinic or office is the selection and purchase of equipment. Its standard set consists of:

1. Chair, its cost is 1,200,000 – 1,500,000 rubles.
2. Additional equipment, tools – 370,000 rubles.
3. Furniture – 200,000 rubles.
4. X-ray, the cost of which starts from 1,500,000 rubles.

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In total, it turns out that from 3,270,000 to 5,570,000 rubles must be spent in 2019 to open a dentistry for 1 chair. It is not difficult to calculate how much an average clinic with 5-6 chairs costs, and this does not include the cost of turnkey repairs.

Download more detailed dentistry business plan You can make calculations from our partners. The quality of the business plan is guaranteed!

At the same time, before purchasing equipment, it is worth engaging a specialist for consultation so that the investment is balanced and optimal. Ideally, you need to recruit staff before opening a private dental clinic and order equipment based on their wishes. This will significantly improve the level of service.

Documentation

Another step that requires time and nerves will require registration of the clinic. To open a dentistry you will need many permits:

• for the redevelopment of the premises - the architectural department;
• sanitary organization of the enterprise - SES;
• fire safety of the premises;
• medical license allowing dental practice;
• permission to use an x-ray machine.

You can find out what documents are needed to register an enterprise with the fiscal authorities by going to their official resource. In short, if you need open an individual entrepreneur on your own, and also assign OKVED codes to the following types of activities: 85.13. “Dental practice” and 85.12 “Medical practice”.

Recipe for success

Opening your own business is the beginning of a difficult path to achieving success in the form of a high level of profitability. It is important for dentistry to provide the highest class services, and this is impossible without a team of professionals. Therefore, if you can save on repairs and equipment, you cannot save on personnel under any circumstances, otherwise all investments will be in vain and the business will turn into a burden.

Due to this specificity, you should begin selecting specialists before opening a dental office. It should be taken into account that a significant portion of the profit will need to be spent on personnel. How much does it cost to employ professional staff?

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Dentists work for a percentage of revenue, it varies from 20 to 25%. Nurses, orderlies, and administrators receive a flat rate of $100 to $400. Approximately, about a quarter of the profit must be spent on staff every month. But it should be taken into account that it is the staff that makes a dental office or clinic profitable.

The optimal profit level is up to $20,000 per month from one chair. Provided that the business is promoted. This is the average for the capital region.

Profitability calculation

How much profit does successful dentistry bring? Let’s assume that a private clinic is equipped with five chairs, hence the total monthly income is $100,000. Of these you need:

• Pay staff salaries – 25%;
• Purchase consumables – up to 10% of profit. You cannot save on this, otherwise customers will go to competitors;
• Current expenses, including business expenses - up to 5% of profit.

In total, you need to give 40% of the amount earned. Accordingly, the profitability of the business will be about 30%, which is a good indicator.

What does it take for opening a dentistry to become the first step towards creating a brand, a well-promoted, successful network of clinics? The main requirement is a rational approach to investment. This will create a powerful base for the business and build its foundation. Secondly, you should not be afraid to start a business from scratch, just as you should not completely trust it to third-party people - managers, especially if they are specialized specialists. It is necessary to remember the division of labor and understand that dentistry requires attention; it is not enough to just open a business, it needs to be developed and promoted.

Speaking of promotion, a private clinic from scratch will quickly be brought to the top by experienced specialists who have their own client base. Therefore, you should lure them into your dental office to work by any means.

Attention! Opening a dental office under a franchise is a waste of money, since most projects use the standard scheme, which is described above. The exception is marketing moves, but most of them can be found using specialized literature or the Internet.

Dentistry is perhaps one of those areas of medicine that will always be in demand, because every person has had dental problems in their life. A dentist exists to solve these problems, but he needs to work somewhere. An analogue of a public clinic is a private dental office.

To operate a dental office successfully, you need to know and have a well-thought-out business plan.

This article contains a comprehensive answer to the question that concerns many aspiring entrepreneurs: “How to open a dental office?”

Dentistry, for quite probable reasons, is one of the most, not inferior to other medical areas. As you know, demand creates supply.

Patients use dentists more often than physicians, although the cost of care for dentists is much higher. This is why developing a dental business can be a successful and promising endeavor, despite a fiercely competitive environment.

The activities of private dentistry can be divided into three branches:

• First direction– this is the work of a single dental office with two or three installations. This area accounts for about 60 percent of the dental services market. Most often, such offices are located on the first floors of residential buildings.

Despite the demand for this area, this format of operation of a dental office is extremely undesirable due to its instability. Typically, such dental offices face bankruptcy.

• Second direction activities of a dental office is a network of dental clinics. The level of financial stability of such offices is several times higher than single ones.
• Third direction– this is the work of large medical centers that provide a wide range of not only dental services, but a number of other medical ones.

Dental business can be classified according to different approaches to customer service:

1. You can organize the work of a clinic, for which the main guideline will be servicing the flow of clients. A distinctive feature of the work of such a dental office is satisfactory quality and inexpensive prices. This type of office uses many dental chairs and is open 24 hours a day.
2. You can bet on corporate client service or create small dental clinics targeting VIP clients, with one to three installations.

Dental office business plan

To start a dental office, you need to calculate all the costs:

1. Premises: renting or purchasing premises affects financial costs. The choice of a locality or even a district of one city significantly affects the price of real estate per square meter. Therefore, it is very difficult to name any specific amount. For a rented premises, monthly rent of 100 sq. m. m will be about 300 thousand rubles.
2. Equipment: according to data for 2015, it will be spent on the purchase of equipment minimum 600 thousand rubles.
3. Repair it will cost at least 100 thousand rubles. and depends on the parameters of the room, as well as on your imagination.
4. For registration licenses will be needed 50 thousand rubles.
5. personnel usually includes the rate and interest. Naturally, at the start the salary will not be as high as we would like, but with growth it will gain momentum.
6. Current expenses for utilities, advertising, etc.

Calculating the final amount of expenses requires an individual approach. Typically, an amount of 1–2.5 million rubles is required, excluding expenses for the purchase of premises. Regarding profit, if the forecast is successful, it will be about 600 thousand rubles.

To start a dental office, you will need to complete a number of documents:

• or (depending on self-employment or hiring employees);
• document confirming your place of residence;
• license for the type of medical activity;
• permission from the fire department.

Obtaining a dental license

List of required documents for issuing a medical license:

• application to Rospotrebnadzor;
• sanitary and epidemiological conclusion (Rospotrebnadzor);
• documentation of premises rental or ownership;
• certificates for installed equipment, availability of personnel medical books, copies of diplomas of specialized education and qualifications, etc.

The period for reviewing documents for issuing a dental license usually ranges from 30 to 45 days.

The period for issuing a sanitary-epidemiological certificate is 30 days.

You can apply for a license yourself or pay a specialized company for services, adding 60-80 thousand rubles to the main expenses.

Choosing a room for a dental office

After analyzing the layout of the office and the possible location of the equipment, you can begin to select the premises. The arrangement in the office is carried out according to the BTI plan.

The area of ​​the office must correspond minimum 14 square meters for one installation, plus 7 meters for each additional one.

So, for an office with one workplace there is 30 square meters of area. This area includes a hall of 10 and a bathroom of 5 square meters.

In the future, if the question arises, it will be necessary to take into account the following data:

• sterilization room (with three or more units) – 6 sq. m;
• X-ray room – additional 11 sq.m. m. and 6 sq. m. for a darkroom;
• orthodontic office – 15 sq.m. m;
• children's office - 15 sq. m;
• implantology room – 15 sq.m;
• premises for administration, storage room, bathroom, etc. - 30 sq. m.

The height of the cabinet should be three meters or more, the depth should be a maximum of six meters. Each office must be equipped with one-way daylighting.

Dental offices are opening both in central and residential areas. It is desirable that the location of the office is adjacent to a bus stop or metro station.

If the selected premises do not meet the required standards, then it will not be possible to avoid redevelopment, which will affect costs.

It is necessary to take into account the fact that a license is issued for a specific premises, and if the tenant refuses to extend the lease, you risk starting all over again, but in a different place. And the cost of rented premises for 2 years is equal to the cost of the apartment.

The best option would be to purchase premises with subsequent redevelopment into a dental office. When purchasing an apartment, you will need to register it as non-residential premises.

Why will you need to order? architectural and technological project, replace communication systems, coordinate design documents with expert and fire services, Rospotrebnadzor and the architectural planning department.

Purchase of equipment and recruitment of personnel

The choice of dental equipment is carried out on the basis of SANPIN standards.

Mandatory dental office equipment:

• complete dental chair;
• hygiene products, medicines, filling materials;
• medical instruments with cabinets for them, furniture;
• gels reflecting lamps, apex locators, radiovisiograph;
• autoclave sterilizer.

Dental office specialists must have education in accordance with their work profile. The dentist must have a certificate and diploma of completion of the internship, and at least five years of professional experience.

The presence of one such employee on staff ensures that medical license.

According to the standards, the work of the dentist and nurses should not exceed six hours a day.

When planning staffing, it is necessary to take into account work in two shifts. Consequently, the staffing will consist of two dentists, two nurses, an orderly and an administrator.

Profitability of a dental office

One chair brings profit every month about 500 thousand rubles. If the work is carried out on your own area, the indicator will be higher.

Nuances of the dental business

Opening a dental office is fraught with some nuances:

• In case of a negligent approach - penalties.
• Attracting clientele and raising prestige is the cost of an advertising campaign.
• Few patients – unqualified staff and poor location of the office.
• The price does not correspond to the quality of work - strict control over the work of employees and communication only with trusted suppliers.
• Lack of initiative and rude staff – insufficient financial and other incentives for employees.

Obtaining a license is not an easy process. Therefore, conscientious conduct of business will only strengthen your business, but careless conduct will possibly lead to its loss. You may lose your license if, for example, you are found to have filled out the autoclave sterilization log incorrectly.