In this article we will talk about how to open a dental office and what is needed for this. We will also consider what difficulties await the future owner and what is taken into account when drawing up a business plan.

Today, private dentistry is presented in three formats. 60% of the market are cabinets equipped with 2-3 units. More often they are located on the first floors of residential buildings. According to experts, this format is “unstable”: players leave the market as bankrupt or open a dental clinic. There is a third type - that provide an extensive list of services in various areas.

The classification is also carried out from the point of view of the approach to doing business. Some clinics are focused on providing continuous patient care (they offer low-quality services at appropriate prices). These centers have many points of dental equipment (they work around the clock).

Such clinics focus on voluntary insurance contracts. The third group is small institutions with one or two installations; mainly VIP clients come to them.

The amount of initial investment (excluding ongoing costs) depends on the premises - your own or taken under a rental agreement.

Rent

To operate an office with one installation, you will need 2-2.5 million rubles. Clinic for three chairs – 7.5 million. Repair – 500 thousand. With X-ray equipment – ​​700 thousand rubles. The rent for a premises of 100 square meters will be about 300 thousand rubles per month. A security deposit is also made.

Own area

The cost of the premises is affected by the area of ​​the city. It is 80 thousand rubles per square meter.

Purchasing an existing business

The amount is affected by:

• market price of real estate;
• investments in repairs;
• book value of dental equipment;
• materials and tool kits;
• customer base, business reputation, duration of the institution’s activity in the market. This factor directly affects the payback period.

About pitfalls

To work successfully, you need to know all the nuances.

How to open a dentistry: necessary documents

You will need a certain set of official papers. Register as an individual entrepreneur (submit your passport and document confirming payment of the duty to the relevant authority) or an organization. Read the federal law about the procedure.

Obtain a certificate of tax registration at your place of residence or location. The clinic operates on the basis of a license to practice medicine. To obtain permission, the following documents are submitted to the certifying authority:

1. Completed application form;
2. Certificates for dental equipment, medical records of personnel, a copy of documentation on education and qualifications.

All equipment in the dental office is arranged as indicated in the BTI plan.

Business profitability

One chair brings in 400 thousand rubles per month. The net profit of the installation is 120 thousand. The numbers are higher when services are provided on-site.

Taxation

More often than not, clinics operate in a simplified manner. You will pay the government 1 percent of your income. Optimization occurs in terms of reducing official salaries and increasing prices for materials. Business in the field of dentistry is profitable with qualified medical personnel.

Private medical services are in great demand among the wealthy population. One of the most expensive procedures is dental care. How to open a dental office and how much does it cost? To answer this question, you need to draw up a business plan with calculations of investments and profitability of the project.

It is possible to organize a dental office both with a medical diploma and without specialized education. In any case, it will not be possible to carry out activities on your own - you need assistants, nurses, and specialists in various types of manipulations.

Business plan

You need to start opening a dental office by writing a business plan:

1. Concept development.
2. Search for premises.
3. Study of regulatory requirements.
4. Purchase of equipment and materials.
5. Personnel selection.
6. Registration of an enterprise.
7. Business advertising.
8. Calculating the amount of investments, expenses and income.

A detailed business plan with calculations performs several functions - it helps an entrepreneur launch his project, and will be required in case of attracting credit funds or working with partners.

Concept

All other stages of opening a dentistry depend on the basic decision - what range of services will be provided. Usually in Russia they open either a small office or a clinic.

The office requires a minimum area, one assistant and a limited range of services:

• installation of seals;
• whitening;
• stone removal;
• gum treatment;
• prevention.

This choice is made by specialists from public hospitals. With an established client base and established reputation, the dentist has a good personal income.

The clinic has a large selection of equipment and specialists who see patients at different times. Due to this, a wide range of services is provided in two or three offices:

1. Treatment of teeth and gums.
2. Tooth extraction.
3. Surgical operations.
4. X-ray.
5. Hygienic and aesthetic procedures.
6. Prosthetics.
7. Children's dentistry.

Clinics are more in demand and profitable, as they give the patient the opportunity to solve several problems in one place. Opening a clinic from scratch will cost much more than an office.

To avoid promoting your own brand, you can purchase a franchise. However, in the dental business, this option does not have the same benefits as in other industries, because specialists bring income to the company. The franchisor does not provide employees; the entrepreneur recruits the staff himself. If a patient does not receive quality services in a well-known clinic, the reputation will be damaged and the investment will not pay off.

You can download it here for free as a sample.

Room

When searching for a suitable premises to house a dental office, it is important that visitors have convenient access by both personal and public transport. Often, when there is an urgent need, people first go to a hospital near their home or work, and then become regular clients.

A common location for an office is the first floor of a building or residential building. If an ordinary apartment is purchased for business purposes, then it must be transferred to non-residential stock and obtain the consent of neighbors for arrangement.

The procedure for re-registering an apartment for a dental clinic is multi-stage and lengthy:

• Urban architecture compiles a list of documents that must be provided.
• BTI, SES, traffic police, housing department, city council issue certificates of the established form.
• Based on the collected package of documents, the architecture makes a conclusion and architectural planning task.
• The project is carried out by a specialized organization.
• The architectural department approves the reconstruction project, for which it is necessary to obtain permits from a number of city organizations.
• After completion of the repair work, it is necessary to issue a commissioning certificate. It is signed by: fire supervision, sanitary station, state traffic inspectorate, committee for nature protection and environmental management, service for the protection of cultural heritage sites.

Purchasing the property is the most correct decision, since dental equipment is rigidly mounted and communications are connected to it.

If the entire structure is located in a rented building, and the contract is terminated, then you will have to spend a lot of time and money on dismantling, transportation and installation in a new location. In conditions of lack of start-up capital, it is better to take out a loan than to expose your business to the risk of relocation.

Standards

The premises must comply with the following regulatory requirements:

1. To accommodate one chair you need 14 sq.m.
2. For an additional chair in the same room you need another 7 sq.m.
3. Reception room - 10 sq.m.
4. Bathroom - 5 sq.m.
5. Sterilization room - 6 sq.m.
6. X-ray room - 17 sq.m.
7. Offices of other specialists - 15 sq.m.
8. The height of the room is more than 3 m.
9. The distance from the window to the opposite wall is no more than 6 m.
10. Availability of running water with hot and cold water, sewerage, electricity, ventilation.
11. Finishing materials must be certified and comply with sanitary, hygienic and fire safety standards.

Water, sewer and power supplies are connected directly to the dental chair under the floor. It is important that this work is done efficiently, because it will be problematic to correct defects.

The minimum allowable area for a dental office for 1 chair is 30 sq.m. To locate the clinic, you will need a large three-room apartment or a separate building.

Equipment and materials

Modern, high-quality equipment attracts professionals to the clinic, who, in turn, attract patients. As in the case of premises, it is better not to save money and purchase new equipment.

The minimum list of equipment needed to open includes:

• A dental chair with a set of hoses connected to it, providing manipulations: water and air supply, micromotor with straight and angled handpieces, turbine, ultrasound for removing plaque and tartar. A fully equipped installation from well-known manufacturers costs 10-20 thousand dollars.
• Replaceable spare nozzles. For each procedure, a wide variety of tips are used in shape, materials, and coating.
• Instrumentation - mirrors, clamps, tweezers, pens, diagnostic probes, spatulas, syringes, needles, trays.
• Solar-curing lamps for fixing the composition.
• Apex locators for determining the working length of the tooth root canal.
• Autoclave for processing and disinfecting instruments.
• Sterilizer.

In dentistry, it is often necessary to take x-rays of the problem area. It is expensive to equip a separate office, so you can purchase a radiovisiograph, which is a simplified compact version of an x-ray and is connected to the dental chair.

The clinic needs furniture:

1. Cabinets for storing tools, materials, clothes.
2. Mobile cabinets on wheels.
3. Tables.
4. Chairs and armchairs.
5. Shelving.

The smallest share of costs consists of consumables:

• filling compounds;
• personal protective equipment and hygiene (masks, caps, goggles);
• disinfectants;
• medications.

If you intend to provide a wide range of services, then more equipment and working materials will be required.

Staff

How to open a dental office without employees? You can't do without salary costs - even a small project founded by a dental entrepreneur needs to hire a nurse to assist in receiving patients and a cleaner. All other functions of accounting, purchasing materials, and general business management are usually performed by the owner of the dentistry.

The clinic recruits specialists of various profiles, depending on the list of services provided. The qualifications of doctors determine the popularity and profitability of the establishment, so they select employees long and carefully. In addition, it is necessary to take into account that the license is issued separately for each type of activity, which means that cooperation must be long-term.

Licensing requirements for personnel:

1. Medical worker - secondary medical education, certificate “Preventive Dentistry” or “Nurse in Dentistry”.
2. Doctor - higher professional education, residency, internship, certificate in his field of work, 5 years of work experience.

According to labor safety regulations, the working day of dentists and nurses should not exceed 6 hours. If the office plans to receive patients from morning to evening, then the staff should have 2 doctors and 2 nurses for shift work.

Before the clinic gains fame and a constant flow of clients, it will be necessary to pay for the work of highly qualified dentists from the start-up capital. Typically, doctors receive a salary plus a percentage of revenue, nurses and other personnel - a salary and incentive payments.

Registration

Providing services in a dental office without permits is illegal. After the premises have been prepared, equipped, and agreements have been concluded with the staff, it is time to register the business and obtain licenses to provide dental services.

The sole owner of an enterprise formalizes an individual entrepreneurship, several founders choose the form of a limited liability company. The most favorable form of taxation for dentistry is a simplified system of the “income minus expenses” format. To accept cash payments, you will need to purchase and register a cash register; to use non-cash payments, you will need to open a bank account.

After registration with the tax office, other permits are obtained - from Rospotrebnadzor, fire supervision, SES, and the Federal Service for the Supervision of Social Security. Licenses are issued for an indefinite period if specialists have medical certificates, and if the equipment, premises and materials meet the standards.

The documentary stage of putting the business plan into effect requires from 3 to 9 months and 70-80 thousand rubles.

To attract the attention of clients to new dentistry at first, it is necessary to invest considerable funds in advertising:

• create a website on the Internet and promote it;
• lead groups on social networks;
• place advertisements in the media;
• provide services at dumping prices in the first month of work;
• provide discounts to pensioners, schoolchildren, and regular customers.

Video: mistakes when opening a dental clinic.

Economic calculations

The cost of purchasing a premises is the most significant part of the costs and depends on the square footage, condition, and area. If you go through the procedure of transferring from residential to non-residential, the costs will increase further.

To calculate the profitability of the project, the amount of fixed costs is determined and planned income is calculated. Annual operating costs are approximately:

The average revenue of similar establishments in the industry is 4,000,000 rubles. in year. After deducting expenses, the profit is RUB 2,550,000. in year. The initial investment in the business will pay off in 2.5 years.

There are 3 ways to increase the profitability of a dental office:

1. Reduced costs.
2. Price increase.
3. Attracting clients.

The first two methods are not always used. You can expand your audience by studying demand and offering services that competitors do not have.

The owner of a dental practice, who simultaneously performs the functions of a doctor and an entrepreneur, must not only monitor medical news, improve his professional qualifications, but also actively develop his business. In this case, the project will become stable, profitable and successful.

Reading time 10 minutes

Many entrepreneurs want to open a private dental office in Russia. It is not surprising, because this business format can bring good profits. Dental services are always in demand. And if a doctor does his job well, then he will be guaranteed an influx of clients.

The greater the range of services the clinic’s specialists can provide, the greater the profit that can be made in the end. For example, some of the most popular procedures are: caries treatment, teeth whitening and cleaning, gum treatment. Responsible citizens visit the dentist 2 times a year, even if nothing bothers them - such prevention allows you to notice dental diseases in the early stages.

But starting a dental business is not so easy. Opening an office is impossible without obtaining the appropriate permits and licenses. Not to mention the investment in professional equipment and the difficulty of finding truly qualified employees.

Market analysis

Today, in almost any large city there are a dozen places where dental services are provided. Therefore, it is necessary to assess the market situation before investing in a business. The main competitors may be:

1. State clinics. They are now becoming less and less popular among the population. The weaknesses of such institutions are old or low-quality equipment, cheap materials. And the level of service is often very low. Although, there are also very good specialists in such clinics.
2. Private clinics. These are perhaps the most serious competitors. Such institutions have all the necessary equipment to provide a full range of services - from diagnostics to orthodontics and orthopedics. There are usually 5-10 dentists on staff. Citizens are attracted to such clinics by the possibility of comprehensive treatment and name recognition. But the cost of services in these dentistries is quite high.
3. Dental offices. These are institutions staffed by one or more doctors and a nurse. Typically, the profile of services provided is quite narrow. Diagnostic equipment is not purchased for dental offices, with rare exceptions. To undergo such procedures, patients are sent to public or private clinics.

It is better for an inexperienced entrepreneur to start by opening a dental office. Thus, he will be able to get rid of many difficulties. For example, you will need a small room instead of a whole building. It will also take much less money to purchase equipment. In addition, to provide each service you need to obtain a license, and this is a labor-intensive process.

Before completing the documents, you need to decide on the organizational and legal form of your dentistry. If an entrepreneur plans to provide services personally, then it is enough to register as an individual entrepreneur. If he wants to open a full-fledged clinic, then it is better to opt for an LLC.

Each employee providing dental services must first obtain a license in his name. Otherwise, such a specialist does not have the right to conduct dental activities.

Before going to the local tax office, you will need to decide on OKVED codes. In the case of opening a dentistry, code 86.23 is used - “Dental practice”.

It is very important to choose the most suitable and effective tax system for yourself. If you open a dentistry, the following options are possible:

1. BASIC. It is better to eliminate this option immediately. It should be used only if all other taxation systems cannot be used. The difficulty lies in the need to account for all income and expenses. In addition, you will have to report to the Federal Tax Service on all taxes, including VAT and income tax.
2. simplified tax system. This option is very convenient, but not everyone can use it. For example, if the clinic employs more than 100 people, then the “simplified” version cannot be used. This tax format allows you to report on only one tax, which significantly simplifies the accounting and tax accounting of the enterprise. There are two formats on the simplified tax system - “income” and “income minus expenses”. The first option for dentistry will be extremely unprofitable, since the profitability level in the industry is 30% on average.

Unfortunately, the use of UTII in dentistry is impossible. Therefore, it remains to choose between OSNO or simplified tax system “income minus expenses”. When drawing up a business plan for a dental office, it is worth considering the “simplified” version.

The clinic should take care of opening its own account and ordering printing in advance. Additionally, you will need to buy a cash register and register it with the tax service. It is necessary for cash payments to clients. In small offices, the use of cashless payment is not necessary, but in large dentistry it is impossible to do without it. Otherwise, you may simply lose most of your visitors.

Finding suitable premises

A full-fledged clinic or dental office requires specialized premises to provide services to the public. Finding a suitable option is not easy, since the location must meet many requirements and standards. When choosing a room, you can go one of the following ways:

• rent;
• buy with your own money;
• buy on credit or lease.

If there is no money to buy a building, then you can choose to rent at the initial stage. By the way, you can even agree with the owner on the subsequent purchase of the premises.

When concluding a lease agreement, you need to specify the terms. It is not worth renting premises for a short period, since moving the clinic will cost a pretty penny. The contract is concluded for a minimum of 5 years.

Where to start opening a dentistry is a question many entrepreneurs ask themselves. It is necessary to bring the premises into compliance with standards. There is the following list of necessary communications:

• sewerage;
• cold and hot water;
• electricity.

Moreover, dental chairs must be positioned so that there is a free space of 14 m 2 around them. If the room is equipped with several chairs at once, then next to each of them there should be 7 m2 more.

If an entrepreneur does not find non-residential premises, he can buy an ordinary apartment on the ground floor, and then transfer it to non-residential premises. But this procedure will require a lot of time, effort and financial investment.

Regulatory requirements

When opening your own dentistry, you will have to study a lot of regulations and legal documents. This will avoid numerous fines or even closure of the organization. First of all, an entrepreneur should pay attention to the following documents:

• SanPiN 2.1.3.2630-10. It sets out the sanitary and epidemiological requirements for medical institutions.
• SanPiN 2956a-83. This document is dedicated specifically to dental institutions. It sets out the rules for the use of equipment, labor protection and personal hygiene of personnel.

A number of regions have internal regulations. Therefore, you should contact your local SES with this question.

Rospotrebnadzor sets requirements for the premises. So, to open a dentistry, even a small one, you must follow the following rules:

• total area - from 30 m2;
• ceiling height - from 3 m;
• from the window to the opposite wall there should be a distance of no more than 6 m.

It is imperative to equip the clinic with a dental office (14 m2), a reception (10 m2) and a toilet (5 m2). The institution may also have other specialized premises, namely:

• Place for sterilizing instruments. At least 6 m2 should be allocated for it. The presence of this room is mandatory for those clinics that have at least 3 dental chairs.
• X-ray. Additionally, you will need a room for developing photographs.
• Specialized rooms. Each of them must have an area of ​​at least 15 m2. Separate rooms are equipped for the orthodontist, orthopedist, implantologist, pediatric dentist and other specialists.

In large clinics, auxiliary premises are also equipped - an administration reception area, a rest room for staff, warehouses, etc.

One of the most difficult tasks will be finding highly qualified personnel. More than half of the success will depend on this. In addition, you cannot hire just a gifted specialist. To obtain a license in a particular area of ​​dentistry, the doctor must meet a number of requirements:

• having a certificate in his field (for example, if he is a dentist, then he must have a certificate in therapeutic dentistry);
• diploma of internship and residency;
• Experience in the specialty - from 5 years.

In addition to doctors, nurses will also be needed. They can also provide a number of services to clients. For example, carry out hygiene procedures such as teeth whitening. But for this, the employee must have the appropriate certificate and secondary medical vocational education.

In addition to doctors and nurses, other staff will be required. The administrator will be responsible for recording and initially receiving patients, maintaining a client database, calling and informing them. It will not be possible to do without a cleaning lady - the premises must always be clean. A large clinic may require a security guard or watchman.

Purchase of necessary equipment

Any entrepreneur thinks about how much it costs to open a dental office if he wants to work in this direction. Before purchasing equipment, you need to make repairs to the premises and bring them into compliance with established standards.

Purchasing equipment will require serious investment. This will be the most significant cost item. If the initial capital is small, you can get by with used equipment at this stage. But even here it is necessary to take into account the requirements of the law. The minimum list of equipment will look like this:

• dental chair with sleeves;
• tips;
• tools;
• lamps;
• autoclaves;
• sterilizers;
• cabinets and racks;
• furniture.

If X-rays are taken in dentistry, then a visiograph will also be required. It costs at least 250,000 rubles. In total, about 800,000 rubles will be required to purchase the necessary equipment and consumables.

Financial results

The equipment will require 800,000 rubles, no less. Additionally, the premises will need to be renovated, which will cost another 100,000 rubles. The licensing procedure will also require investment. You will need at least 50,000 rubles. It turns out that 1,000,000 is the minimum amount for opening a small dental office. If you immediately purchase high-quality new equipment, then this amount can increase to 2,000,000 - 2,500,000 rubles.

Over the course of a year, a dental office can bring in about 600,000 net profit, provided that it has 2-3 jobs. The profitability of such a business is about 30%. It turns out that for every 2,000,000 rubles earned, there will be 1,400,000 rubles in expenses.

What risks might you face?

Opening a dental office is a risky business. Therefore, possible dangers need to be sorted out in advance.

	What is the danger?	How to avoid?
Insufficient demand	Clients do not know about the clinic; as a result, the company suffers losses due to low demand for services	Choose the right location, hire qualified and experienced staff, advertise yourself correctly
Lack of licenses	You can get bogged down in fines	Seek help from specialists, order an audit of the enterprise
Bad service	Clients will no longer come to the clinic	Develop a system of bonuses for the administration, give doctors piecework-bonus wages
No name for the clinic	People will be distrustful of the clinic
Discrepancy between price and quality	Customer dissatisfaction, their gradual outflow	Monitor the quality of services, purchase good consumables, update and timely maintain equipment

A competent entrepreneur must anticipate dangers, then he can make his dental office profitable and recognizable.

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The decision to open a private practice often arises among practicing dentists. If you have start-up capital and organizational skills, it is not difficult to create a successful business in dental treatment and prosthetics. Typically, this may also include bleaching. Before opening a dental office, it is recommended to study all the intricacies of doing business, plan finances correctly, and find qualified personnel.

Specifics of the dental business

Despite the decrease in the number of public dental clinics and the increase in the number of private offices and clinics, the level of competition in the industry is low. This is explained by the great need for treatment services, dental prosthetics, and preventive examination of the oral cavity.

In the field of providing such assistance, three types of private organizations can be distinguished:

• Small rooms equipped with 2-3 dental devices. By opening such an account, you can start a business; a minimum level of investment is required. They account for 60% of the market.
• As the business develops, the small office expands and turns into a dental clinic with a wider range of services provided.
• Large medical centers require maximum investment. They provide all kinds of services: whitening, restoration, treatment, implantation, production of prostheses, sinus lifting operations, pulp removal, treatment of chronic periodontitis.

Depending on the focus of the dental business, it is possible to distinguish organizations with continuous service, with a focus on corporate or VIP clients. You can come to such a clinic with continuous service around the clock, the prices are low.

Institutions aimed at a small circle of VIP visitors have high prices corresponding to the level of service.

Choosing a room for a dental office

Such a business does not necessarily require location in the city center. The exception is expensive medical centers. The specificity of the services provided ensures the greatest flow of clients in residential areas.

The operating mode is also important. Such an office should close several hours later than other organizations or work around the clock. Then more clients will be able to use the services.

To start a business, it is better to own the premises for such an office. This will minimize the risk of losing your license and having your case closed due to a rental refusal. The minimum office area for 1 working chair is 30 m2: 14 m2 for placement of dental equipment according to SanPin, reception room 10, bathroom approximately 6 m2. The ceilings of the room must be at least 3 m, one-way daylighting is mandatory. For each additional installation, the area of ​​the workroom must increase by 7m2.

For this clinic with 5 workplaces, a premises of 180–200 m2 is needed, including: a sterilization room of 6 m2, an X-ray room with a darkening room of approximately 17 m2, warehouse, administrative, and household premises of about 30 m2.

Repair and communications

All rooms of such an office must be in good repair and have the necessary communications: water, sewerage, ventilation. It is not recommended to involve unskilled workers in repair work. Supervisory authorities will need to provide copies of licenses of organizations performing design and finishing work.

Construction materials must be certified. You shouldn’t spend too much money on repairs; it’s better to purchase better equipment. The average cost of finishing 1 m2 is about 6–12 thousand rubles. It is recommended to use neutral light colors in the interior, decorate the walls with paintings, and hang a TV. This will create a relaxed atmosphere and minimize the discomfort that visitors often experience during dental therapy.

Obtaining a license

Before opening your own office, you need to obtain a license from the authorized executive body of the region. There are various areas of dental activity:

• general practice;
• pediatric dentistry;
• orthopedic;
• therapeutic;
• preventive;
• surgical;
• orthodontics.

For each line of business, it is necessary to obtain a separate license certificate. Required documents:

• charter, amendments, registration documents;
• the conclusion of the SES on the satisfaction of the sanitary requirements of all services provided and work performed;
• documents of employees that confirm their qualifications, experience in the field of treatment and dental prosthetics;
• documents of the manager, confirming qualifications, work experience in the field of dentistry for at least 5 years:
• documents for ownership or lease of premises, BTI floor plan;
• copies of certificates of conformity, registration certificates for purchased and operated medical equipment.

It is not easy to obtain a license to provide such services, so many entrepreneurs use the service of specialized organizations that will prepare the necessary set of documents and send them to the appropriate authority. The cost of services of such organizations is 40–80 thousand rubles, whereas if you apply on your own, you only need to pay the cost of certificates and the state fee - 7,500 rubles.

You can lose your dental license even for minor violations.

Necessary equipment

The basic rule for choosing equipment is that its cost corresponds to the level of the clinic. The most high-tech equipment requires expensive maintenance. An average doctor may not be prepared to work in such a facility, which will require training. The cheapest installations fail in the first year of service.

Popular mid-level dental equipment models are presented in the table:

In addition to purchasing installations, the following equipment is required (in thousands of rubles):

• Autoclave for sterilization – from 150.
• Dental chair – from 200.
• Dentist instruments – more than 50 per set.
• X-ray installation – from 300.
• Radiophysiographs, helioreflecting lamps, apex locators – from 30.
• Furniture and cabinets for tools – from 40.

The cost of medicines and materials for one workplace is 60–100 thousand rubles.

Recruitment

Dentistry as a business can only exist successfully if there are qualified personnel interested in their work. For one such installation, 2 doctors are needed, their working day is no more than 6 hours. A nurse works in tandem with a dentist. The cleaning of instruments and premises is carried out by a nurse. The dental hospital additionally hires an administrator, a security guard, and an accountant. In a small office, responsibilities can be combined.

The salaries of doctors and nurses are piecework-bonus. Receiving a percentage of business revenue motivates staff to provide quality work and service. It is necessary to attract specialists with specialized education. A dentist must have more than 5 years of experience in dentistry, an intern and resident diploma, and a certificate.

Stress resistance, balance and tolerance are the necessary qualities of a dentist in dental therapy.

Marketing and advertising

An active business advertising campaign will help make the clinic recognizable. In the first months of operation, incentive promotions, discounts, and additional free services are held: teeth whitening, tartar removal.

For a successful business in dental services, you need to choose the right pricing policy with a focus on the average income level of residents of the surrounding areas. Too expensive services will scare off customers, cheap ones will make you doubt the quality.

In the first months of work, it is necessary to increase confidence in the dental hospital, for which copies of specialist diplomas, certificates, certificates of advanced training, and internships are placed on the walls of the reception area and work room. All this allows you to quickly recoup your business.

The book of reviews and suggestions will allow clients to be convinced of the high quality of dental care, and the owner to take into account all the wishes and shortcomings of the business.

Business payback

In order to estimate how much it costs to open a corresponding office, it is necessary to draw up a plan for the income and expenses of the business. The table shows the approximate costs of opening a small institution with 3 installations. Prices are indicated in rubles in the last column, current for 2016.

Years	1	2	3	4
Total business income, incl.	9800	11500	13000	13000
Dental therapy (20 people per day from 2 years)	8800	10000	11000	11000
Additional dental care	1000	1500	2000	2000
Business expenses, total, incl.	16200	7670	8370	8370
registration, dental license	30
purchase of premises, 80 m2	6000
repair	400
purchase of equipment: installations with chairs, x-rays, etc.	3300
furniture	100
Consumables	2100	2500	2700	2700
communal payments	170	170	170	170
salary (5 doctors, 3 nurses, 2 orderlies, administrator)	3100	3500	3800	3800
Insurance premiums, taxes	1000	1500	1700	1700
Profit, cumulative	-6400	-2570	2060	6690

Full reimbursement for a dental business occurs after 2.5 years. The profitability of the business in the 3rd year of operation is 16%, subsequently it increases.

Alternative business option

If you do not have enough funds to open a therapeutic premises, then you can use the business idea of ​​opening a teeth whitening office as a franchise. To open such a business you do not need a license. Starting capital from 150 thousand rubles. goes towards the purchase of specialized equipment, dental cosmetics, and dental consumables.

For example, let's take the company White&Smile™. According to the franchisor’s forecasts, the profitability of the business is 150%, payback occurs in 3–5 months. The required area of ​​the dental facility is from 10 m2. Technically, whitening occurs as a result of the breakdown of coloring pigments from tooth enamel. The main component of White&Smile™ dental products is sodium perborate at a concentration of 0.16%. Cold cycle LED lamps and atomic oxygen are used in the bleaching process. The average cost of this service is 3,300 rubles. In 30 minutes, the enamel will lighten by 2–8 tones. The procedure is painless and safe for tooth enamel.

Business on these services is one of the most profitable areas of paid medicine. High-quality service and the use of the latest technologies will allow you to recoup the business within 2 years and make a good profit in the future.

Dentistry is perhaps one of those areas of medicine that will always be in demand, because every person has had dental problems in their life. A dentist exists to solve these problems, but he needs to work somewhere. An analogue of a public clinic is a private dental office.

To operate a dental office successfully, you need to know and have a well-thought-out business plan.

This article contains a comprehensive answer to the question that concerns many aspiring entrepreneurs: “How to open a dental office?”

Dentistry, for quite probable reasons, is one of the most, not inferior to other medical areas. As you know, demand creates supply.

Patients use dentists more often than physicians, although the cost of care for dentists is much higher. This is why developing a dental business can be a successful and promising endeavor, despite a fiercely competitive environment.

The activities of private dentistry can be divided into three branches:

• First direction– this is the work of a single dental office with two or three installations. This area accounts for about 60 percent of the dental services market. Most often, such offices are located on the first floors of residential buildings.

Despite the demand for this area, this format of operation of a dental office is extremely undesirable due to its instability. Typically, such dental offices face bankruptcy.

• Second direction activities of a dental office is a network of dental clinics. The level of financial stability of such offices is several times higher than single ones.
• Third direction– this is the work of large medical centers that provide a wide range of not only dental services, but a number of other medical ones.

Dental business can be classified according to different approaches to customer service:

1. You can organize the work of a clinic, for which the main guideline will be servicing the flow of clients. A distinctive feature of the work of such a dental office is satisfactory quality and inexpensive prices. This type of office uses many dental chairs and is open 24 hours a day.
2. You can bet on corporate client service or create small dental clinics targeting VIP clients, with one to three installations.

Dental office business plan

To start a dental office, you need to calculate all the costs:

1. Premises: renting or purchasing premises affects financial costs. The choice of a locality or even a district of one city significantly affects the price of real estate per square meter. Therefore, it is very difficult to name any specific amount. For a rented premises, monthly rent of 100 sq. m. m will be about 300 thousand rubles.
2. Equipment: according to data for 2015, it will be spent on the purchase of equipment minimum 600 thousand rubles.
3. Repair it will cost at least 100 thousand rubles. and depends on the parameters of the room, as well as on your imagination.
4. For registration licenses will be needed 50 thousand rubles.
5. personnel usually includes the rate and interest. Naturally, at the start the salary will not be as high as we would like, but with growth it will gain momentum.
6. Current expenses for utilities, advertising, etc.

Calculating the final amount of expenses requires an individual approach. Typically, an amount of 1–2.5 million rubles is required, excluding expenses for the purchase of premises. Regarding profit, if the forecast is successful, it will be about 600 thousand rubles.

To start a dental office, you will need to complete a number of documents:

• or (depending on self-employment or hiring employees);
• document confirming your place of residence;
• license for the type of medical activity;
• permission from the fire department.

Obtaining a dental license

List of required documents for issuing a medical license:

• application to Rospotrebnadzor;
• sanitary and epidemiological conclusion (Rospotrebnadzor);
• documentation of premises rental or ownership;
• certificates for installed equipment, availability of personnel medical books, copies of diplomas of specialized education and qualifications, etc.

The period for reviewing documents for issuing a dental license usually ranges from 30 to 45 days.

The period for issuing a sanitary-epidemiological certificate is 30 days.

You can apply for a license yourself or pay a specialized company for services, adding 60-80 thousand rubles to the main expenses.

Choosing a room for a dental office

After analyzing the layout of the office and the possible location of the equipment, you can begin to select the premises. The arrangement in the office is carried out according to the BTI plan.

The area of ​​the office must correspond minimum 14 square meters for one installation, plus 7 meters for each additional one.

So, for an office with one workplace there is 30 square meters of area. This area includes a hall of 10 and a bathroom of 5 square meters.

In the future, if the question arises, it will be necessary to take into account the following data:

• sterilization room (with three or more units) – 6 sq. m;
• X-ray room – additional 11 sq.m. m. and 6 sq. m. for a darkroom;
• orthodontic office – 15 sq.m. m;
• children's office - 15 sq. m;
• implantology room – 15 sq.m;
• premises for administration, storage room, bathroom, etc. - 30 sq. m.

The height of the cabinet should be three meters or more, the depth should be a maximum of six meters. Each office must be equipped with one-way daylighting.

Dental offices are opening both in central and residential areas. It is desirable that the location of the office is adjacent to a bus stop or metro station.

If the selected premises do not meet the required standards, then it will not be possible to avoid redevelopment, which will affect costs.

It is necessary to take into account the fact that a license is issued for a specific premises, and if the tenant refuses to extend the lease, you risk starting all over again, but in a different place. And the cost of rented premises for 2 years is equal to the cost of the apartment.

The best option would be to purchase premises with subsequent redevelopment into a dental office. When purchasing an apartment, you will need to register it as non-residential premises.

Why will you need to order? architectural and technological project, replace communication systems, coordinate design documents with expert and fire services, Rospotrebnadzor and the architectural planning department.

Purchase of equipment and recruitment of personnel

The choice of dental equipment is carried out on the basis of SANPIN standards.

Mandatory dental office equipment:

• complete dental chair;
• hygiene products, medicines, filling materials;
• medical instruments with cabinets for them, furniture;
• gels reflecting lamps, apex locators, radiovisiograph;
• autoclave sterilizer.

Dental office specialists must have education in accordance with their work profile. The dentist must have a certificate and diploma of completion of the internship, and at least five years of professional experience.

The presence of one such employee on staff ensures that medical license.

According to the standards, the work of the dentist and nurses should not exceed six hours a day.

When planning staffing, it is necessary to take into account work in two shifts. Consequently, the staffing will consist of two dentists, two nurses, an orderly and an administrator.

Profitability of a dental office

One chair brings profit every month about 500 thousand rubles. If the work is carried out on your own area, the indicator will be higher.

Nuances of the dental business

Opening a dental office is fraught with some nuances:

• In case of a negligent approach - penalties.
• Attracting clientele and raising prestige is the cost of an advertising campaign.
• Few patients – unqualified staff and poor location of the office.
• The price does not correspond to the quality of work - strict control over the work of employees and communication only with trusted suppliers.
• Lack of initiative and rude staff – insufficient financial and other incentives for employees.

Obtaining a license is not an easy process. Therefore, conscientious conduct of business will only strengthen your business, but careless conduct will possibly lead to its loss. You may lose your license if, for example, you are found to have filled out the autoclave sterilization log incorrectly.