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What to sell online? What can be sold online. What products are not sold online.

Hello, dear reader! I am glad to welcome you to the expanses of our business magazine.

Recently, my colleagues and I thought about the question of what product is the most popular in Russia. I think every thinker sooner or later comes to mind this question. Personally, it began to torment me from the moment we decided to launch our online store, but that’s a different story.

Usually one question causes a series of subsequent ones, so today we will not only discuss the top selling goods in Russia, Ukraine and the CIS - we will also consider with you:

  1. trending products in online sales;
  2. what is in demand on bulletin boards (www.avito.ru);
  3. top 10 purchased products worldwide;
  4. which is currently being purchased by the Slavic brother in China (using the resource ru.aliexpress.com).

Purpose of this article– general development, expansion of consciousness. You will learn to analyze the demand for a product and its seasonality using publicly available Internet tools, and most importantly, you will be able to show off your new knowledge to your friends. Let's start!


Best selling product in Russia and Ukraine

This information is unlikely to help you find a niche for your store, but at least it is interesting. You have a minute to think for yourself which product is the best-selling product in Russia.

And no, the answer is not food, not cigarettes or even alcohol, but we buy it almost every time we go shopping at the store or market. In general, the purchase of this product occurs automatically. Did you guess it?

So, the title of the best-selling product in Russia goes to the usual plastic bag. Even on such a seemingly insignificant product you can make millions of rubles.

The world has already begun to realize that polyethylene products cause great harm to the environment. The problem is that polyethylene does not decompose for a long time, and this leads to the death of 1 million birds, 100,000 marine mammals and a huge number of schools of fish. In the USA and Europe, plastic bags have begun to be abandoned.

What to look for when choosing a product to sell?

If you are interested in a product for sale, you should go a different route. You should not look for the most popular product, which is bought by the population in “wagons”. We must first look at prospects and profitability - our product must also be prepared for unfavorable conditions, since economic crises are not uncommon now.

The list of the most purchased goods in Russia includes the following:

  • small household appliances;
  • electrical goods;
  • sanitary products;
  • everyday tools;
  • household chemicals;
  • clothing and shoes;
  • childen's goods;
  • other daily use products.

Let's go through the list of the most popular products:

  • meat (beef, pork, chicken, turkey);
  • semi-finished products;
  • chicken eggs;
  • frozen seafood (fish);
  • vegetable and butter;
  • cow's milk;
  • flour and pasta;
  • sugar and salt;
  • Black tea;
  • cereals (buckwheat, rice, millet, oats);
  • vegetables (potatoes, carrots, onions, cabbage);
  • apples, bananas.

Some things are in greater demand, some are in less demand. How to decide?

  1. Focus on your interest and think about what is closest to your heart.
  2. Everything is learned by comparison: in order to make a choice in favor of one product or another, analysis is needed (this will be discussed in a separate article).

This is beyond the scope of this article, so we will look at this problem in more detail another time. Now let’s start compiling a rating of the most purchased goods by Russians on the Internet. Go!

Top best-selling products on the Internet for 2017

The Internet is a large and interesting market, for three reasons:

  1. Currently, Internet coverage in Russia is about 74%, with constant growth observed;
  2. the share of users in the older age group is also increasing;
  3. The mobile Internet audience is moving at warp speed (30-40% of people access our website from smartphones or tablets).

70% of all Russian Internet users accessed the network at least once from a mobile device – a year ago, for example, this value was 56%.

What is this rapid growth of the Internet leading to? Along with it, the demand for goods and services increases, and this is what you and I need. Next we will look at:

  1. the most popular and popular products in online stores;
  2. the most trendy and popular products on one-page websites today.

1. Search for goods in demand for an online store

In an attempt to track down the most in-demand and popular products in online stores that are best purchased by the public in 2016, we have come up with the following top 10 list.

  1. Small household appliances are today the leader in online sales. The low price and compact size make this product almost ideal (but this product is not suitable for selling in your online store).
  2. Perfumes and cosmetics .
  3. Mobile devices.
  4. Laptops and tablets.
  5. Online gifts and toys.
  6. Licensed software.
  7. Clothes and shoes.
  8. Books. Surprisingly, paper books are still popular. It would seem that they are expensive, and besides, there are many sites where you can download the literature of interest in electronic form for free. However, this does not prevent paper books from selling.
  9. Book tickets online. You won’t be able to imagine how many planes are in the air right now (whenever you have a free minute, go to the website flightradar24.com - it will expand the boundaries of your consciousness).
  10. Large home appliances.

Most of the products listed are not suitable if you are planning to open an online store from scratch. Problems and breakdowns can arise with equipment, and in order to make good money, you need to order in bulk. It is unrealistic to compete with large players who buy goods in bulk and sell them at prices typical for regular stores.

2. One-page website: what is it and why is it needed?

One-page website, landing page, landing page – these are all synonyms.

There is such a category as wow-products (in Russian wow = wow) - goods of impulse demand. Have you ever been walking past a store or kiosk, saw an advertisement for a product on TV or the Internet, and you immediately wanted to buy it, although before that you didn’t even know about its existence? There is a high probability that it was a product from this category. TV stores also often sell wow products. Let me give you examples:

  • effortless weight loss belt;
  • exercise machines that pump up muscles without your participation;
  • all kinds of water, light, fuel, etc. savers;
  • creams to enlarge something;
  • copies of brand watches, iPhones.

Are you familiar with the concept of CPA networks, affiliate marketing and traffic arbitrage? If not, there will be a separate detailed article about this. In short, a CPA network is an intermediary between a webmaster (the person who works with websites and traffic) and advertisers who have a product. They are ready to pay a commission to the webmaster for promoting and selling the product. CPA networks sell wow products through one-page websites. Remember the phrase that demand creates supply? In the case of these guys, it's the other way around.

Here is one of the many pater networks - http://m1-shop.ru/. After registration, following the link http://m1-shop.ru/ofers, the offered products will be available, which you can familiarize yourself with (about 300 offers). I will give 10 of them, which were top at the time of writing.

So, we present to your attention the top most popular products that are sold through one-page websites in large volumes.

  1. Black Mask mask for blackheads and acne.
  2. Solar Powered PowerBank.
  3. Amst military wristwatch.
  4. AB Gymnic belt.
  5. MAC corrector.
  6. Waist Trainer Corset.
  7. Mangosteen – slimming syrup.
  8. Klev activator FishHungry.
  9. Hair spray Ultra Hair System.
  10. Titan gel.

Some data from Avito - the largest message board in Russia

I tried to find information for 2016, but only came across the official report from two years earlier. Since there is no fish and no cancer, then we will talk about 2014. However, the information is interesting and useful, so there will be something to think about.

Conducting a study, Avito analysts found that site users skimped on 34.4 billion rubles in such product categories as:

  • personal belongings;
  • goods for home and garden;
  • hobbies and recreation;
  • Appliances;
  • goods for pets.

A third of the turnover was taken over by the categories “Personal belongings” and “Goods for home and garden” (6.5 and 5.5 billion rubles, respectively). Fun fact: Year-over-year sales in these categories grew almost identically, up 38.6% and 38.3%.

And the best-selling category of goods turned out to be “Consumer Electronics”: Avito sold laptops, computers, video and photo cameras, smartphones and other gadgets worth 15.2 billion rubles. The amount is not small, but when compared with the previous year, the increase is only 13.2%.

3.5 billion rubles were spent on “Hobbies and Recreation”, an increase of 47.4%. And they spared no expense on pets and spent 4.7 billion rubles: the annual growth was as much as 82%.

  • fan;
  • netbook;
  • swimsuit;
  • smartphone;
  • prom dress;
  • tent;
  • Yorkshire Terrier;
  • video card;

From this list we can conclude that demand is greatly influenced by the season.

How to analyze the seasonality of a product?

If you are reading this article because you are going to open an online store or start your own business, it is important not to make a mistake with the seasonality of the product.

Let's look at the product that is at the top of the list on Avito - a fan.

To analyze seasonality and demand, we will use the well-known service https://wordstat.yandex.ru/. It is designed to gauge user interest that can be applied to the product we have selected. Before you start, you must register/log in to the service. If you don’t want captchas to pop up all the time, it’s better to immediately disable adblock or its equivalent.

Next, we select the region that interests us (in my case, I look at data for Russia, Ukraine and other CIS countries). Next, I enter the request “buy a fan” into a special field, since it more accurately reflects the intent of users than just “fan.”

The service shows that over the past month there were 236,554 impressions for this request (wow, that’s pretty cool!). We can conclude that the product is in demand. Let me check the seasonality of this product! I just did a search “By words”, now I’ll switch the checkbox to “Query history” and see what happens. The graph shows that in 2016 the demand for fans doubled compared to last year (apparently, it is VERY hot this year). Thus, if you purchased fans and started selling them in the winter, most likely nothing would work out. Therefore, never buy a product without testing the demand!

Of course, the example I gave is obvious - it is clear that it is hot in the summer, and the demand for fans will be greater than in the cold season. However, not all products are so obvious. It is also better to look for niches where the graph is just starting to rise - it is better to prepare for the season in advance.

Rating of the most popular goods from China

It is difficult to determine the sales leader in the Chinese market, because everything is bought there in huge quantities. Have you ever ordered anything from China? Personally, I ordered a watch, a scale, a case for an e-reader, a bag, a UV lamp and all sorts of other things. If anyone doesn’t know, here are 2 sites where the bulk of the population of Russia, Ukraine and the CIS orders goods from China:

  1. Aliexpress is more designed for retail purchases - here you can easily order goods in one copy. However, sometimes it is more profitable to buy a product in a regular online store than here.
  2. Alibaba is a large wholesaler: prices for goods are much cheaper, but you will have to order in bulk. Often, delivery of goods costs several times more than its cost.
  1. Cell phones;
  2. clothing and footwear, including copies of world brands;
  3. laptops and tablets;
  4. Appliances;
  5. computer components and accessories;
  6. goods for sports and recreation;
  7. bed dress;
  8. furniture;
  9. electrical goods;
  10. equipment and machines.

Of course, the data does not reflect reality 100%, but the truth is somewhere nearby.

For women

For men

For children

Electronics

Credit card flash drive

Waterproof IPhone Case

Convenient wallet for iPhone

Sport

What to sell in an online store: TOP 5 product categories in the Russian Federation + studying demand and choosing a niche + 5 tips from sales experts + 4 steps to start sales.

The popularity of the Internet in recent years has simply gone through the roof! We spend a lot of time in front of the computer monitor and other gadgets.

Most people simply relax: watch movies, listen to music, chat with friends.

For others, the World Wide Web has become a place of work that brings excellent income.

There are many options, but the majority of people on the Internet are engaged in sales.

What to sell in an online store to get real income? And how to build a successful business on this?

What to sell in an online store: rating of popular products

The first step is to study the statistics of products that are most often purchased in online stores.

Statistics show that the most popular are companies selling real estate, as well as clothing, footwear and children's accessories stores.

Of course, working with real estate is an area for specialists and owners of large investment capital. But selling souvenirs or clothes for women is an activity available to anyone with the Internet.

When you are just starting to “explore” the field of online stores, it is best to start selling one type of product.

It will be easier and more interesting if you choose an industry that is closer to your type of activity or lifestyle. For example, young mothers will be interested in selling children's clothing or toys.

What categories of goods are more profitable to sell in an online store?

A novice businessman should direct sales to his hometown and region.

Think about what people are missing. You may not have a good sportswear or outdoor supply store in your area.

Walk through supermarkets, study the assortment, interview people (and at least your neighbors), listen to their opinions.

The products you want to sell to customers must be in demand, be relevant today, and have a target audience in your region.

Let's say you decide to sell souvenirs, but there is already a similar store in the city. It is unlikely that in this case they will order products from you. After all, in an online store it is impossible to touch a thing or study its advantages and disadvantages.

On the other hand, if the price is an order of magnitude lower, then buyers may make a choice in your favor.

So what to sell in an online store?

  1. Real estate.
  2. Clothes and shoes.
  3. Childen's goods.
  4. Digital and household appliances.
  5. Recreation and sports.

These are the most popular product groups today throughout Russia.

In order to decide what exactly you want to do, you need to consider each option separately.

No. 1. Property For Sale.

A very profitable idea is to create a website about real estate. This category includes the sale of cars, apartments, houses, land, etc.

Of course, for this type of employment it is good to have experience as a realtor or at least a basic understanding of this profession.

Since the price for this category of goods is high, the owner of such an Internet project will have considerable income.

A real estate office that operates online places all advertisements for the sale or purchase of real estate, most often for free. Income will be accrued to the owner from the placement of related products, and most importantly, from completed transactions.

You can increase your profit if you hire 1-2 realtors in your mini-staff, who will be able to visit real estate sites and sell real estate.

In addition to the website, you can also create pages on social networks to increase your reach of potential clients.

No. 2. Online store of clothes and shoes.

Increasingly, people began to order clothes and shoes via the Internet. You can find many different models online at a lower cost than in regular retail outlets.

There is a risk of making a mistake with the size or encountering poor quality service in the online store. However, people continue to buy new things online.

If you decide to start selling clothes, then decide on your target group. You may want to sell men's clothing or clothing for curvy women.

The next step is to conclude a deal with the supplier. During the course of cooperation, he will send you photos from the collection, which you will post on your page on social networks or on the website.

We remind you! Analyze the pricing policy of other online stores, as well as clothing markets. Your price should be slightly lower than your competitors, but you should still make a profit.

No. 3. Childen's goods.

Young mothers simply do not have enough time to go shopping to buy clothes or toys for their baby. They turn to the same online stores for help.

If you have children, you can sell your baby’s used items along with new products. Online thrift stores have become especially popular in recent years due to the crisis in the country.

You can recruit friends and relatives to sales, who in this way can help themselves and you (for example, on the condition of selling “at a percentage”).

No. 4. Digital and household appliances.

On the Internet you can find many offers for the sale of digital and household appliances. There is a lot of competition, but the profits will also be high.

To become a leader in equipment sales, you need to spend a lot of time and your own resources.

Opening such a project will not be easy. It is imperative to hire a consultant who knows all the nuances of equipment sales and understands technical innovations.

He must always be in touch and be able to answer all customer questions.

Due to the oversaturated market of digital and household appliances, it is unrealistic to quickly become a successful entrepreneur.

No. 5. Recreation and sports.

Products for active recreation and sports are popular. As a rule, products of this category are much cheaper on the Internet than in ordinary stores.

As for provincial cities, they often lack high-quality sporting goods and recreational products.

In such an area, if potential buyers have the opportunity to purchase similar products, opening a specialized online store will be very useful.

Where to start selling online?

Typically the work flow looks like this:

  1. You are looking for a good supplier who will supply products in bulk at the lowest price.
  2. Create your own online store based on social networks, trading platforms, or as a separate website.
  3. Next, you will display the product on the website with a “inflated” price. This difference in cost will be the store's income.
  4. After your business begins to develop, you can add some other product categories to your assortment (for example, accessories will be a good “batch” for women’s clothing).

Note! Before increasing the price, study the policies of your competitors.
To attract buyers, it is important that your price for the same product is slightly lower than that of your “rivals”.
Reducing the cost even by 5-10 rubles can make a difference.

Often people, dreaming of how much money they will make, open a business without a business plan. This is a big mistake!

A well-drafted business development plan is the key to success, even if you just want to sell jewelry online.

The approximate structure of creating a business plan looks like this:

If after several months of operation the business is not profitable, think about where you made a mistake. Perhaps there was a bad advertising campaign or your product range is simply not suitable for sale in a particular region.

To draw up a business plan, as well as determine the vector of development of your online store, answer yourself the following questions:

QuestionAnswer
How much will you have to invest in the project? Decide how much money you have. You won't be able to open a store without any money. You need to spend the first months purchasing products + creating and promoting a website. Only after “things are going well” will you be able to make a profit and use it to develop your business.
Where do you plan to sell your products? Decide for yourself which regions of the country or perhaps the world you hope to cooperate with. It’s better to start with your city and regional center, and then expand and sell products throughout the Russian Federation + abroad.
Do you have experience in sales or website promotion? If you're new to this, don't worry. There are many useful lessons and seminars on the Internet that will help you understand the basics of online trading.
Will there be demand for the product? Analyze the ratings of products that are sold through the World Wide Web. It’s better not to take risks, but to follow a proven path (at least when this is your first business and there are no unique ideas).
What about delivery? Decide how you will send packages to customers. This is one of the most important points for any online store.

What to sell in an online store to make your business profitable?

When choosing products that are profitable for sale, let’s turn to 5 tips from successful online store owners:

    If you have a limited budget, it is better to sell inexpensive products.

    It requires less + they will be cheap to ship to the buyer.

    It is worth comparing the pricing policies of online stores and markets in your region.

    Every seller understands: a customer on the Internet is looking for something that is cheaper than in a regular store.

    During a crisis, it is worth selling mid-price products in an online store.

    After all, those who have money will buy anything in an expensive boutique. People of average income (there are many more of them in our country) will look for where to buy cheaper.

    It is best to sell products that you understand.

    If you can easily provide advice to your customer, this will be a significant competitive advantage.

    If your online store sells only in a specific region, then conduct a survey on the topic: “What can’t be bought in our city?”

    Based on the results of a survey of people, add to your product range those products that many potential customers in your city are looking for.

If you decide to open a store on the Internet, then feel free to take action. Don't be afraid that there are already a ton of projects online.

Statistics confirm that the number of online shoppers in the world is only increasing, so there is and will be demand.

How much can you earn from sales through an online store?

It is difficult to name a specific figure that you will receive from your online store.

Income depends on the following factors:

    Project scale.

    The larger the assortment, the higher the income.

    Contribution of own funds to the business.

    Owning your own business is always a risk. It happens that an entrepreneur invests a large sum, but the business idea “burns out”.

    It is better not to act so rashly at the initial stage of opening an online store. Develop the project gradually.

    Site traffic.

    Unfortunately, many are still afraid to order online, especially in new stores. According to statistics, out of 500 people who visited the site, 1-2 people make a purchase.

It's one thing to answer the question what to sell in an online store, and another thing is to make buyers appear.

What is better to sell in an online store?

Find out what's in demand right now:

At the initial stage, on average, earnings will be 5,000-7,000 rubles. Successful projects that have been running for years can already generate profits in the millions, but this requires a lot of work and investment of effort and money.

You probably already know that the Internet is ideal for sales, since its audience is not limited to a region or city, like a regular retail outlet. By opening your own online store, you can increase your well-being and earn money by selling a variety of products. But what exactly is profitable to sell via the network? Let's look at what is better to sell in an online store, why, and how much you can earn this way.

Introduction

There are two options for opening an online store:

  1. You are already running a regular business, and now you have decided to increase your sales online. This is a very practical solution, and with the right approach you can increase your sales by 50-70%. The main thing is to ensure fast processing of placed orders, instant dispatch and convenient payment.
  2. You have decided to open a business from scratch by launching your own online store. This is also a very popular practice among young businessmen. The hardest thing about opening a store is choosing the right niche.

An online store is an excellent choice for your first business

In the first option, everything is clear - you don’t need to think about where to get the goods, what you will trade and what pricing policy to follow. You already have everything you need, so all that remains is to create a store and properly promote it to attract customers. The second case is more complicated - you will need to start everything from scratch.

How to choose a product to sell

So, you open a store from scratch and you still have no idea what exactly to sell. We recommend that you use the following tips:

  1. Review sales analytics. The network constantly publishes fresh analytics on sales already made and forecasts for the future. Focus on these materials if you want to be trendy.
  2. Choose a product category in which you are well versed. If you worked with plumbing, then sell plumbing, if you sold shoes, then work with shoes.
  3. Consider your assortment. Remember the Pareto rule - 20% of the product brings 80% of the profit. Select products as wisely as possible. For example, if you sell flashlights, then you should have replacement batteries, chargers, spare buttons, housings and LEDs on sale.
  4. Study your key competitors and see if you can fight them. Usually the most profitable and interesting niches are already occupied, but there is always room for new business.
  5. Check how many people are interested in your product. This can be done through Yandex Wordstat. If there are less than a thousand requests in your region or the entire country, then your product is unlikely to be popular.

What's popular

Let's look at what is profitable to sell in an online store and why. We open the statistics for 2016 and see that the following is popular:

  1. Household and kitchen appliances - 28% of total sales.
  2. Electronics, cameras, flash drives - 15%.
  3. Phones, smartphones - 15%.
  4. Films, music, books - 14%.
  5. Shoes, clothing, sports accessories -12%.
  6. Souvenirs, handmade goods, gifts - 8%.

The remaining 8% is divided between food, furniture, medicines and other small items.

Note: This list is provided for informational purposes only. Do not think that it is most profitable to sell household appliances and electronics. Yes, it is bought most often, but in this area there is very high competition with large retailers and distribution networks. See if you can compete with them and set a lower price.

You can purchase almost any product in the online store

Product requirements

Do you want to open a successful online store? The main thing is to choose the right assortment. Your product must meet the following criteria:

  1. Compactness. There is no need to start trading with barbells, pianos or cabinets - your product should be freely sent by postal companies. If you are starting with a bulk product, then you will need a warehouse, loaders, etc.
  2. Marginality. You shouldn’t start selling cameras that cost $300-500, and the markup on them is a maximum of 10%. The situation is approximately the same with tablets and cell phones - the margin on them is minimal due to high competition. You must fully pay for the product in 3-4 sales. This is possible when the markup is 25-35%. Otherwise, you will find yourself in the red due to force majeure: breakdown, defects, customer refusal, loss of parcel, etc.
  3. Price. The price of the product should be tangible. Of course, you can start selling needles and threads, but in order to make a profit, you will need to sell at least 1000 of them, which will be difficult for a young business. Therefore, it is best to sell expensive goods. The ideal option is a profit of 1,500 rubles or more from one sale.
  4. Uniqueness. Your product should be difficult to compare. For example, if you are selling an iPhone 6, the buyer will simply enter its name into a search engine and receive hundreds of links from well-known online stores, where the price will probably be lower than yours. Therefore, choose a product that cannot be easily compared.
  5. Stability. Your product should not depreciate in value. A new model of phone or video card loses up to 30% in price in 6 months. Not sure that you can sell the batch during this time? Don't take risks. Only stores with an already established customer base can operate such goods.
  6. Non-competitiveness. Choose a product so as not to immediately get involved in competition with large retailers and stores. You're unlikely to be able to sell cameras or smartphones (unless you have a serious price advantage) because the market is crowded.
  7. Provider. You need a high-quality supplier who will not only constantly supply you with goods without delays, but also provide discounts, accept back unsold products, and deliver goods without payment. For example, a client came to you and placed an order for the same 10 Parker pens that you sell. You only have 2 pens in stock, so you ask the supplier to send you 8 more, promising to pay you from the sale. The supplier sends you pens without payment, you sell them and return the money to him.

Read also: Business plan for a household goods store

You probably already understand what kind of product can be sold in an online store - it should be as monopolistic as possible. Do not get involved in the battles of competitors, because from the start you have no margin of safety and no room for maneuver.

Compact product will not require a lot of storage space and a full-fledged warehouse

Key points

Above we have already described how to choose a product and what it should be. Now we list the main points of what you need to consider before opening an online store. The points described below can be considered as step-by-step instructions for opening a store.

We estimate the market volume

You need to find a middle ground between highly competitive products and products that are sold in single copies. It is unlikely that you will be able to ensure a serious level of sales in the niche of sportswear for pregnant women - weightlifters. It's better to choose something more marketable. For example, men's cufflinks. You can determine interest in a product by studying the number of key queries in search engines via Google Adwords or Yandex Wordstat.

We study competitors

A large number of competitors indicates that the product is selling well. But here you need to correctly calculate your strength. In the tools described above, you can see the number of competitors who offer content on the selected topic. Keep in mind that you will have to fight them.

Note: study competitors' websites, determine their key advantages and disadvantages, think about how to make the store better and more convenient.

Studying the market

What is popular today may become useless tomorrow. It is necessary to predict how popular the product will be in a month, quarter, or year. Perhaps this is just a passing fad, or perhaps it is an emerging trend that is not yet taken up by anyone. This is exactly what happened with quadcopters - at first no one understood what they were needed for, but now they are used almost everywhere. Other examples: selfie stick, personal dosimeter and breathalyzer.

Be sure to study the market well before you start trading

Product Availability

Products are purchased online when they are not available in the nearest store (or when the prices for them in the store are very high). You should not sell screws and self-tapping screws online, because they can be purchased at any construction supermarket or hardware store.

It begins with a thought, an image. And opening a store online requires from the organizers a detailed analysis, a well-structured business and a clear trade policy. The number of online stores is increasing every day. Therefore, today in this publication we will tell you about what goods and services to sell in online stores? We will also talk about what is profitable to trade? Indeed, in this article we will talk about the most popular goods and services that are sold online. We will also offer options for trading in small cities, and determine what is more profitable to trade during an unstable economy.

Assortment of frequently visited online stores

It's no secret that you can buy almost absolutely everything through the Internet. Thus, the online store Amazon.com, which is the most visited online store in the world, sells goods from 36 product categories (from clothing, shoes, toys to household appliances, jewelry). In the Russian Federation, the most popular store is Ozon.ru. Products from 17 product categories are sold here, including the sale of tourist vouchers. Also here you can see tickets for sale to: cinemas, concerts or exhibitions.

What to sell in an online store

If you don't know then we will try to answer this question. Day after day, hundreds, thousands, millions and billions of people access the World Wide Web. Therefore, there is a huge chance that they will visit your page (store). Hence the conclusion: you can sell anything in an online store. But first, we recommend focusing your attention on 2-4 product categories. And if the trading process takes off, the range can be expanded as needed. Let's give an example. Let's say you sell clothes and shoes. In this area, let’s say you have achieved a certain level of profit. Therefore, at this stage, feel free to expand your range of watches and jewelry. Profit growth will not be long in coming. But remember, an increase in demand for one group of goods is not always accompanied by an increase in demand for another.

Selling exclusive goods in an online store

There are also online stores that specialize in selling one product, which can also be sold at a good profit. For example, these are sites that sell handmade products. All things that are made with your own hands, with the addition of individuality and creativity, are extremely popular and bring long-awaited profits. Therefore, you can also trade exclusive goods in your online store and get a good profit from this activity.

The more often they trade, and accordingly, what more often they buy via the Internet

Next, we will figure out what products people most often buy via the global Internet. We have compiled a list for you after studying the conditions of the Russian Internet market. It presents groups of products that are in greatest demand, indicating the number of online stores specializing in their sale. Perhaps this list will help you and you will decide on the choice of a particular product for your store.

  • Gifts, souvenirs, flowers 196,
  • Children's products, toys 180,
  • Everything for the interior 169,
  • Auto parts 159,
  • Fashionable clothes, shoes, bags 158,
  • Sports and travel equipment 149,
  • Household appliances 147,
  • PCs and accessories for them 129,
  • Building materials 126,
  • Perfumes, cosmetics 108,
  • Adult stores 106,
  • Household chemicals and household goods 102,
  • Supplements 99,
  • Mobile phones and accessories 97,
  • Discs of audio and video format 93,
  • Books and magazines 89,
  • Food, alcohol, cigarettes 87,
  • Equipment for production and trade 79,
  • Medicines 77,
  • pet stores 75,
  • Computer software and games 72,
  • Jewelry 68,
  • Antiques 65,
  • Air conditioning systems 62,
  • Stationery 59,
  • Photo and radio products 52,
  • Watches and accessories 49,
  • Musical instruments and equipment 29,
  • Virtual goods 25.

Based on the examples given, we draw conclusions about which products are sold the most and vice versa. Of course, whatever sells more, demand comes, but at the same time there is competition. We have provided a large list of examples of product categories, so choose the one you need, conduct an analysis in this segment, and take your rightful place among your competitors.

What influences the choice of a particular product for an online store?

Several factors influence the choice of a particular product category:

  1. how much do you plan to spend on starting a business;
  2. level of demand for the product;
  3. what information do you have regarding the product;
  4. scale of market coverage;
  5. main trends in Internet business.

Currently, the economic crisis dictates new rules. And entrepreneurs either rearrange their work, look for new methods, or leave the market completely. So what is worth trading in an online store? Of course, the product you choose should be in high demand among the population. If the initial starting capital is small, then you should not choose an expensive or large-sized product, as difficulties and high transportation costs may arise in the future. In this case, choose a product that you know well so that you don’t have to waste precious time studying it. If the online store will operate in a certain market segment, for example in one city, then carefully study the needs of its population.

How to decide on the current product

To answer this question, you need to clearly know the trends in the Internet market. Thus, competent entrepreneurs earn decent money by being able to predict, in the near future, the demand for a particular group of goods. In the current economic situation, the need for some goods has fallen, while others have increased. So what products are best offered for sale during a crisis? Let's figure it out.

What goods do we trade during a crisis?

From this article you will learn what is profitable to trade in an online store. Oddly enough, during the crisis there is an increase in demand for expensive and exclusive goods. Regular buyers of this category of goods are rich people. During a crisis, they try to invest money in antiques, jewelry and other expensive things. But goods in the middle price category, alas, are falling in demand. This is due to the fact that during a crisis, consumers' wages decrease, and, trying to save money, they buy a lower quality product at a price that is affordable to them at the moment. And accordingly, they artificially increase the demand for cheaper goods (cheap clothes and shoes, budget holidays.) Based on the above, we draw conclusions about choosing a product for your online store:

  • We begin to sell expensive, exclusive things, focusing on the wealthy contingent;
  • We ensure uninterrupted supplies of cheap goods for middle-income consumers.

What should you trade in a crisis?

We bring to your attention ideas of what you can still trade in an online store in the conditions of the modern crisis.

Equipment for industry and construction. At this time, many new enterprises are opening in Russia, and everyone, of course, is trying to invest less money, considering purchasing used equipment as an option.

Home appliances, electronics. Today, the population of our country buys inexpensive used goods. Therefore, buy broken equipment, repair it and make a profit from sales.

Food. Of course, inexpensive, set prices lower than your competitors and everything will work out.

Spare parts for cars. Again, people in crisis do not spend money on new cars, but repair old ones, turning to you for inexpensive auto parts.

Jewelry. This is always a great investment. Elite, exclusive and expensive jewelry is always in demand among wealthy buyers.

Inexpensive clothes and shoes. And this is what people have to save on during a crisis. Therefore, organize an online store with low prices on clothes, shoes and you will be guaranteed a flow of customers.

I would also like to note the growing demand for such groups of goods as cosmetics and ready-made food.

We earn money in an online store without investing money

It also happens that the budget of your online store is limited, and there was only enough money to develop a website. Then we will tell you what you can trade without any costs. Start selling discounts on products! This business is very profitable. Indeed, in conditions of economic instability, people pay great attention to goods and services at discounts. You negotiate with a certain store, display their goods on the website, enter 100% prepayment, and send part of the money for the order to the supplier.

If you live in a small city and are planning to open an online store there, then take into account the fact that the population in such cities has an income lower than in large cities, so it is not worth selling goods with a higher price, they definitely will not use demand. People will give preference to inexpensive, but more or less high-quality goods. Here are some examples of what you can trade in a small metropolis.

What is profitable to sell on the Internet: realities and trends + 8 best ideas for online business.

It’s worth starting with the fact that to develop a successful business on the Internet in our time, creativity is necessary.

The period when people considered online marketing as a curiosity has already passed. What is needed now is a rigorous assessment of opportunities and the constant generation of new ideas.

If you are ready for this, welcome to the worldwide sales network.

We will look at who were the pioneers on this path, as well as 8 specific ideas for online business that are profitable to pursue.

Where did the idea of ​​selling online start?

With the development of the Internet, people began to think about selling products using it.

Entrepreneurship, sooner or later, had to spread to the world wide web.

This would allow us to reach a larger number of potential buyers and save money on selling goods, that is, it would be profitable in all respects.

Jeff Bezos - this name will forever remain at the origins of business on the Internet.

He was the first to begin building his Amazon “empire” on the still unstable and empty global network.

1994 - Jeff Bezos founded Amazon.com. At that time, the online store had not yet been opened, but the foundation for entrepreneurial activity had already been laid.

July 16, 1995 – Amazon's first online store opens. The first product sold online was a book.

This is very symbolic, because, based on the opinion of many ordinary people, it was the Internet that became the killer of the book market.

By 2000, the Amazon online store was able to sell $4 billion worth of products per year!

At one time, this method of selling goods became a curiosity and forced many people to reconsider their attitude to the Internet.

Over the past 10–12 years, Internet business has undergone a qualitative transformation, and competition has increased significantly.

The Internet has become an integral part of life. It is impossible to imagine the modern market without online commerce. She took her absolutely rightful place.

What is profitable to sell on the Internet: realities and trends

The Russian market, as well as the global one, is being filled with new online markets so rapidly that if you sell banal clothes, it will not be able to attract new customers.

To better demonstrate the situation, it is necessary to analyze the diagram below.

So, what is profitable to sell online at the moment?


Based on the data in the diagram, you can determine the main areas of business that have already moved online.

The leading position is occupied by equipment and clothing. This is easily explained by the fact that such goods are easy to transport and do not require special storage conditions.

But the Internet market is also open to new solutions.

What will be profitable to sell in the future?

The trends have not changed for many years.

But we cannot help but remember the new trends that are conquering the market in tiny steps.

These include food sales, online consulting, hand-made products and many others.

Aspiring online businessmen understand that breaking through the wall of competition is not so easy. You can find your way in new business trends. Don't dwell on trivial decisions.

The future of online business lies in the originality and versatility of ideas!

8 business ideas that will tell you what is profitable to sell online

In this section you can choose your path among an “ocean” of options. Below we have selected only the most unusual business ideas that are profitable to sell on the Internet.

1. Freelancing - how to use it profitably?

Everyone has already repeatedly heard about freelancing. But most understand this as independently completing assigned tasks.

What if you become an intermediary between the camp of customers and performers?

Freelance exchanges are very profitable if you consider them as a business.

Having a huge base of customers, as well as performers, you can establish constant work for all participants + keep a percentage of financial transactions.

The best examples of how to profitably engage in online mediation on the Internet:

  • https://www.fl.ru/
  • https://www.weblancer.net/
  • http://1clancer.ru/
  • https://joby.su/
  • http://devhuman.com/
  • https://freelansim.ru/

These online resources occupy leading positions in the RuNet space.

Why is freelancing a business for active people?

To achieve profit, you need to acquire a huge number of exchange clients.

The process of website promotion takes a lot of time, money, and effort. Therefore, you cannot do without high activity and dedication!

2. Healthy lifestyle market on the Internet

Have you often thought about going to the gym and eating right? The trend of our time is a healthy body.

Many people are ready to invest money in their physical fitness, and you just need to take advantage of this!

The idea of ​​an online store for a healthy lifestyle is to implement a whole range of online services on one portal:

  • drawing up a training plan;
  • provision of sports nutrition;
  • organizing sports activities for resource clients;
  • motivational work with subscribers;
  • online trainer service.

The essence of the idea is an integrated approach. After all, there are already many services that provide sports nutrition.

You need to attract a potential client to your networks by the volume of services, as well as their quality.

In the twenty-first century, society is moving towards selling not goods, but a way of life. Given this fact, the idea is worthy of attention and is doomed to success.

3. Restaurant on the Internet

You can sell food not only in a restaurant or cafe.

If you have great ideas for preparing unique dishes, but the high cost of organizing your own establishment makes you forget about your dream, an online restaurant is profitable.

The development of a restaurant on the Internet proceeds in several stages. Each of them has its own characteristics:

StageImplementation
Creation of a restaurant websiteIf a professional web studio is involved in solving the problem, the process may take a month.
Organization of working conditionsAt the second stage, it is necessary to design a work area (kitchen), rent a room, purchase equipment, hire employees (a few cooks and delivery people are quite enough).
Aggressive MarketingWebsite promotion on the Internet + attracting the maximum number of customers.

If you doubt the profitability of a business, consider one important detail: a person has several basic desires.

The desire to eat deliciously is one of them. The opportunity to order your favorite dish online and have it delivered to your home will not leave anyone indifferent!

4. Is it profitable to be a psychologist on the Internet?

Selling knowledge and skills is a twenty-first century approach.

Business activity on the Internet can be built not only by selling goods or engaging in financial transactions.

Developing your own psychological support center on the Internet is an excellent, and most importantly, promising idea.

All you need in the first stages is your own website, a good webcam + a lot of time to work.

Modern living conditions provoke constant moral breakdowns and chronic fatigue. Lack of communication gives rise to complexes.

The task of an online psychological center is not to prescribe medication to patients.

First and foremost, a consultant must listen to people's problems and have a lot of life experience to give advice.

5. Hand-made market on the Internet

Do you know how to make exclusive things with your own hands?

Start making a living from this. Open a shop on the Internet where you can profitably sell your own creations.


The idea is not new, but very popular. Ordering a small detail that will decorate the interior of any room is the desire of many potential clients.

What are the advantages of a handmade shop on the Internet:

  • Free schedule, putting your hobby into practice.
  • Work from home or in your personal workshop.
  • Working in your own format – no strict boundaries.

Considering all the positive aspects, starting your own small business will not be a big problem.

If you are a brave and skilled craftsman, make your dream come true - make money on the Internet doing something that brings you pleasure (and is also profitable).

6. Library of documentation forms - profitable and useful

For any beginning entrepreneur, finding the current suitable form of a particular document is quite problematic.

Organize your own service, the main task of which will be to collect package documentation for legal processes.

For example, registering a business activity is a complex process.

Offer the client a ready-made package of documents on the Internet, which only needs to be filled in with data.

Naturally, for a fee.

Paperwork requires experience and care + constant updating of information.

Work in this format is suitable for people with higher legal education. And, whatever one may say, such a business is profitable.

7. Remote technical support is a profitable idea

Do you know how many people cannot turn on their laptop after removing the battery?

Help in such situations will seem ridiculous for experienced system administrators or experienced users.

But even this can make money!

Plan for organizing online support service:

  • Design and development of your own website.
  • Promoting the resource, searching for a client base.
  • Work on organizing qualified assistance online.

To operate such a service, 2-3 qualified employees are enough.

Their task is to constantly support clients, solve their problems, by providing clear guidance for action.

You will also learn how to find a product for sale on the world wide web from the video:

8. Is it profitable to sell furniture online?

You say that this is trivial? In general, you will be absolutely right.

But even this type of activity can be presented from an advantageous side. Take your competitors' platitudes as an opportunity to beat them.

The main idea is to finalize and implement furniture designs created by clients. You will need your own furniture design application.

Yes, initially this is not the cheapest option. But you gain superiority over other market players, and find yourself in the top industry of modern Internet business.

Furniture will always be in demand. The main thing is to provide the consumer with the opportunity to design a design and an extensive selection of materials.

What is profitable to sell on the Internet?? Literally anything if you can find the right marketing approach.

Otherwise, you won’t be able to create even an ordinary bedside table.

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