What can you sell to make money? Ideas for profitable business. What can you sell on the Internet to make money - the most profitable options What is good for buying online

Many people subconsciously surround themselves with things: according to popular belief, accumulated property symbolizes wealth and indicates to others the wealth of its owner. At the same time, when faced with financial difficulties, citizens first of all try to get a loan or a loan, without thinking that the solution to the problem is already in their hands.

Indeed, before visiting the bank, you should think about what you can sell to make money. Almost every person has tangible or intangible assets, the implementation of which will help:

• Improve your personal financial situation;
• Cover costs associated with treatment;
• Accumulate funds for a large purchase;
• Find start-up capital to start a business.

What can you sell from home?

When studying possible ways to find the required amount, people first of all evaluate the material assets available to them - things, property or real estate. However, when choosing what is profitable to sell from household trash, you need to remember: unnecessary items in any home sooner or later run out, and therefore this method of earning money is a one-time use.

Furniture

People put old furniture in the garage or take it to the dacha, reasonably assuming that no one wants cabinets with fallen doors or sofas with worn upholstery. However, with some skills and a minimal set of tools, it’s not difficult to put things in order and then sell them at a profit.

A creative approach will additionally increase the cost of the item: there are a huge number of examples of designer furniture processing on the Internet. Of course, you will have to do some sanding and painting, learn the basics of texturing and decorative surface treatment, but as a result, the cost of an old cabinet or chair may exceed the price of a similar new product.

Jewelry

Trying to avoid inflation and depreciation of their savings, citizens buy products made of precious metals. When choosing what you can sell at a high price from home, you should pay attention to your collection of gold rings, earrings and chains.

Selling these jewelry is not difficult: pawn shops and jewelry workshops constantly purchase jewelry from citizens at the price of scrap. However, this price is unlikely to satisfy the seller, and therefore it is more advisable to try to find a client among private individuals.

Electronics

Advertising and the desire for prestige often force people to buy new devices, although the old ones are still fully functional. Smartphones, laptops and tablets in good condition are purchased by private clients and service workshops: for a powerful laptop from a well-known manufacturer in Moscow they give up to 15,000 rubles, and for spare parts, specialists will pick it up for 5–6 thousand rubles. What can be sold at a high price:

• A first-generation iPod in good condition sells for $15,000 on eBay;
• The Nokia 3310 mobile legend in good condition is valued at $300;
• The original Tamagotchi virtual pet costs up to $500.

Appliances

The demand for used household appliances is invariably high: students, young families and entrepreneurs who rent out apartments need old but working refrigerators, televisions, washing machines and microwave ovens.

How to find what you can sell from home: Almost every person has appliances that are rarely used or are simply outdated. For equipment from well-known manufacturers, you can actually get up to half the cost of new products. Some enterprising citizens are involved in this business: they buy faulty equipment, repair it, and then resell it at a higher price.

Ancient coins

Rare and ancient coins are of interest primarily to collectors: collectors are willing to pay over half a million dollars for the most unique specimens. Of course, such treasures are extremely rare in the homes of ordinary citizens. At the same time, more common coins of the Russian Empire or the USSR are sometimes found in grandmothers' chests or in parents' piggy banks, which experts estimate at 400–1000 rubles apiece.

Having decided what can be sold for a lot of money, you need to find suitable channels for selling coins. The most obvious buyers are:

• Specialized stores. They purchase coins of different types - USSR era, pre-revolutionary, foreign, investment and collectible;
• Numismatist clubs. They place high demands on the condition and uniqueness of the coin and require proof of ownership;
• Banks. Periodically, they hold promotions for the purchase of rare coins of modern mintage;
• Private collectors. Willing to pay a high price for a rare specimen;
• Internet auctions. Allows you to safely conclude profitable deals.

Old and collectibles

Sometimes a person doesn’t even realize what treasures are kept in his home: a nondescript figurine or plate bought a long time ago by his great-grandmother can now have enormous collector’s value. However, an unprepared owner of antiques is unlikely to be able to adequately assess its value: in such cases, it is better to consult an expert. What can be sold expensively from old things:

• Porcelain figurines from the Leningrad and Dulevo factories, made in the pre-war period according to sketches by famous artists. Cost up to 10,000 rubles;
• Busts, ashtrays and figurines made of bronze, cast according to a special recipe in the city of Kasli, Chelyabinsk region. Cost up to 5,000 rubles;
• Books and serial publications. They are evaluated not only by year of issue, but also by circulation, dedicatory inscriptions, and illustrations. They cost an average of 4,000 rubles per copy;
• Postcards from the pre-war and pre-revolutionary eras. Mass editions are valued at 300–500 rubles, while rare copies sell for 5,000 rubles;
• Vintage stamps of piece and mass series. Sets from the pre-war period cost up to 1,000 rubles, while rare stamps from Tsarist Russia cost about 10,000 rubles;
• Vinyl records from the USSR era. Rare copies released after the war cost up to 4,000 rubles, and common editions cost between 200–300 rubles;
• Soviet badges made before 1950. The average price for them is 1,500 rubles, while rare items with documents are estimated at 50–60 thousand rubles;
• Vintage mechanical toys. A children's pedal car made in the USSR can easily be sold for 6–10 thousand rubles;
• TVs KVN-49. A pioneer of domestic television in non-working condition costs about 15,000 rubles, a working device costs up to 100,000 rubles;
• SVD radios from the first batch. Even in a faulty condition, such a device is sold at auctions for 30,000 rubles;
• Christmas tree decorations of the pre- and post-war eras. Depending on its uniqueness, such a toy can cost 400–1200 rubles per copy.

Childen's goods

Children grow and mature at a tremendous speed, as a result of which parents are forced to constantly buy them new things. At the same time, mountains of old clothes and tired toys accumulate in closets and boxes: among these stocks it is easiest to find what can be sold from home to make money.

There is a strong demand for used children's products: not every young family is able to purchase a new multifunctional stroller or crib made from safe materials. Therefore, for 50% of the initial cost, literally within a few days you can easily implement:

• Children's outerwear and shoes;
• Toys are in good condition;
• Playpens, walkers;
• Strollers, high chairs;
• Changing tables, cribs.

Homemade products
It is easier for residents of rural areas to find goods for sale, since having their own plots allows them to grow various crops and raise birds. Farmers sell their own products to resellers or sell them themselves through markets and stores.

However, the range of subsidiary farming is not limited to vegetables, fruits, milk or meat.

What can you sell in the village to earn money:

• Forest and field herbs and flowers. Supporters of a healthy lifestyle buy them as raw materials for decoctions and herbal tea;
• Homemade products. In winter, villagers have time to knit, sew, make souvenirs or weave furniture from wicker;
• Flowers. Not only live plants are in demand, but also dried field inflorescences, which are used as components of home cosmetics.

Automobile

The service life of the car is limited. Therefore, every few years a car enthusiast is forced to think about buying a new car; the old one is left to rust in the garage or right in the open air. Meanwhile, an unnecessary vehicle can still bring profit: such cars are often bought by teenagers without driving experience or for use in rural areas.

Of course, before selling the car, you should put it in order - wash it, replace the most important faulty units, dry clean the interior. Experts say that a clean, neat car can sell for 25-30% more than a similar model with an unsightly appearance.

Real estate

Selling residential real estate is the last way to raise the required amount: this option is usually resorted to only when absolutely necessary, when all other sources of income have already been exhausted.

It is advisable to prepare for this operation in advance: find replacement rental housing, transport things, put the premises in order. You also need to understand that selling real estate at market price takes up to six months: even advice on that will help reduce this period, at best, to three to four months.

What can you sell on the Internet?

Since the majority of solvent citizens actively use the capabilities of the World Wide Web, questions about how and what can be sold on the Internet to make money should not be ignored. For people who have no experience in creating and promoting online stores, the easiest way is to publish their offers on free message boards and social networks. It remains to determine what goods are in demand here.

Information Products

A modern person understands the value of information, and therefore willingly pays for knowledge that will help him improve the quality of his life, save money or gain additional income. Using your own or experience, you can create a detailed guide on any popular topic - from car repair to creating a website. If you don’t have the appropriate skills, you should take advantage of the offers of other authors and start selling their products for a commission. What to sell to make money:

• Training courses;
• Master classes, videos with instructions;
• Consulting services.

Chinese goods

Foreign online stores often offer interesting products that are not available on domestic trading platforms. The largest range of such products is presented on Chinese portals. Here, entrepreneurs buy things in small wholesale to sell in their city. Using their experience, it’s easy to determine what to sell on the Internet to make money:

• Smartphones, smart bracelets, gadgets;
• Cases for mobile devices;
• Souvenirs and unusual gifts;
• Haberdashery, bags, belts, wallets;
• Cosmetical tools;
• Educational toys.

Computer games

Tens of millions of computer and laptop owners around the world enthusiastically play multiplayer online games. This community is united by special gaming services and platforms like Steam, which allow an enterprising person to find something to sell to make money:

• The rules allow the sale of game items. Quite real money is offered on trading platforms for virtual armor and weapons;
• Games are often put on sale with discounts. You can buy one of them inexpensively and then sell the account for the full price;
• Finally, experienced players often "level up" their character to a high level and then sell it off with an account.

Internet resources

Resources with a large number of visitors are expensive: thousands of site views or millions of group members on a social network are easily converted into big money through advertising. You can achieve such results in two ways: create a resource on your own and start promoting it, or purchase an undervalued website and bring it to the first pages of search engines. To determine what is profitable to sell on the Internet, you need to focus on the following numbers:

• An information site with 3,000 visitors per day costs 200,000 rubles;
• A VKontakte group with a million subscribers costs 500,000 rubles;
• An Instagram account with 300,000 subscribers costs 200,000 rubles;
• A YouTube channel with 200,000 subscribers costs 220,000 rubles.

Photos

When ranking search results, search engines take into account the uniqueness of not only texts, but also images on the site. Drawing a high-quality illustration or taking a good photograph is much more difficult than writing a four-paragraph article, which is why graphic materials are constantly in demand on the Internet.

The quickest way to learn how to take photographs is that there are dozens of detailed tutorials on this topic. Ordinary photographs are sold through photo banks and photo stocks, while it is advisable to offer documentary footage to news portals.

Handmade goods

Why are handmade goods so popular? Such things are absolutely unique, which is why clients willingly complement their wardrobe or apartment interiors with items that exist in a single copy. Among hundreds of areas of applied creativity, everyone can find a craft to their liking and realize their talents. What's in demand:

• Decorative candles. Many people produce candles at home, and therefore it is possible to attract the attention of buyers only thanks to a unique design;
• Handmade cosmetics. Women use handmade creams, masks, soaps and shampoos because they have doubts about the contents of factory bottles;
• Dolls. Exclusive dolls made of porcelain, textiles or wood are not children's toys, but expensive collectibles;
• Wooden souvenirs. Various crafts are made from wood - from pendants to furniture. The material is inexpensive, and its processing does not require complex tools;
• Bead products. Modern fashionistas prefer unique jewelry, and therefore willingly buy handmade bracelets, necklaces and pendants;
• Knitted products. Experienced craftsmen knit not only scarves and hats. Jumpers, sweaters and suits are popular among lovers of exclusive items;
• Sewing. You can sew anything at home - clothes, accessories, pillows, bed linen. Such products in certain circles are valued higher than factory ones;
• Bijouterie. To make jewelry, any available materials are used - wire, beads, leather, wood, steel, clay.

Electronics

At foreign online auctions, one constantly encounters electronic devices in good condition, which owners unnecessarily sell for pennies. Thanks to virtual payment systems, you can buy such goods and order their delivery to Russia for resale. However, when working with foreign suppliers, you should remember that the duty-free import threshold in 2020 is only 1,000 euros per month.

What can you sell quickly? Popular with buyers:

• Laptops and tablets;
• Gadgets and quadcopters;
• Smartphones;
• Cameras and video equipment;
• Gaming consoles.

Own services

It is most profitable to sell your own services: the experience of the contractor is an inexhaustible asset that only grows in the process of doing business. Each person has some professional or practical skills that can be used to create a source of income. In the end, even unskilled labor of a minor allows you to get a certain profit. What can you sell to a teenager to make money:

• Dog walking and pet care services;
• Courier or advertisement posting services;
• Experience in administering and promoting groups on social networks.

Other people's services

Enterprising people know what to sell in order to earn money quickly and without investment: they should agree on cooperation with specialists providing qualified services and start looking for clients for them for a fee.

When choosing a line of activity, you need to take into account the size of the target audience: it is obvious that finding customers for an elite auto repair shop is much more difficult than for a construction team renovating ordinary apartments. The amount of the check also matters: 5% commission on an order of 100,000 rubles looks more attractive than 30% on an order of 10,000 rubles. Finally, you need to take into account the preparation of the intermediary: in order to create a correct ad and negotiate with the client, you need to understand the subject of sale at least at an initial level.

Where can I sell things?

There are several platforms where anyone who wants to sell valuable items can quickly earn money without investing. However, it should be remembered that most of them are not suitable for selling vintage and antique items: it is better to put such goods up at specialized auctions:

• Commission shop. When handing things over to a store, you should first find out the rules for selling them. For example, some outlets allow the owner to set the price, while others bring in their own experts to evaluate. The store's commission for selling and storing an item may also vary;
• Internet. Publishing advertisements online allows you to reach a wide audience and sell items that are in demand only among a few connoisseurs. The client may well live in another city and even in another country, but thanks to delivery services this problem is easy to solve;
• Local newspapers. Free publications with large circulation cover the entire city and end up in the mailboxes of thousands of potential buyers. This is a better way to sell utilitarian everyday items: antique collectors rarely look for sellers through the media;
• Buyers. The market is occupied by entrepreneurs and organizations that buy certain items from the population wholesale and individually - old wristwatches, electronic devices, household appliances, mobile phones. You can find advertisements of such buyers at entrances, in free newspapers or on the Internet;
• Familiar. You can attract buyers by spreading information about the product through your friends. Perhaps some of them need a baby stroller, inexpensive clothes, furniture or household appliances: in an effort to save money, people often purchase second-hand items through friends or relatives.

Video on the topic

How to sell things quickly?

Knowing what they can sell to make money, most citizens immediately begin looking for buyers. However, experts advise not to rush things: some preparatory measures can further increase the cost of an item and guarantee a stream of profitable offers. So, it is necessary:

1. Put things in order. Items of clothing should be washed and ironed. Furniture - repaired and washed. Electronics - clean from dust and stains. The buyer must make sure that the owner treated the item with care and precision;
2. Take a photo of the item. It is recommended to choose a neutral background and diffused lighting. For a small item, 3-4 photographs are enough, while large furniture or a car must be presented in detail;
3. Create an ad. The text should describe the item in detail: what material it is made of, what dimensions it has, what functions it performs. There is no need to focus attention on defects, but one should not remain silent about their presence;
4. Determine the cost of the item. A price that is too low will make the buyer doubt the quality of the item, while a price that is too high will scare him away. The cost of a thing is determined by its actual condition, year of manufacture and level of market demand;
5. Post offers. First of all, you should use free methods - message boards, social networks, dating. After publication, it is advisable to analyze the statistics of customer requests from different platforms;
6. The advertisement must contain as much contact information as possible. Some people are reluctant to use the phone, so they try to find out details by email or Skype;
7. Calls and emails should be answered promptly. There are enough similar offers on the market, and therefore a potential buyer who has not received a response within several hours is unlikely to try to contact the seller again;
8. You should communicate with customers at any time of the day correctly and politely, answering their questions truthfully. If you keep silent about the defects of a thing, the truth will still be revealed when you meet. As a result, both sides will only waste time;
9. Customers love discounts and gifts. If you initially raise the price and provide for the possibility of bargaining, you can add some minor bonus to the offer - for example, an inexpensive accessory or free shipping.

Conclusion

An analysis of prices on various trading platforms and message boards shows that even selling absolutely all unnecessary things in the house (excluding antiques, a car or the property itself) will not bring a significant amount. On the other hand, the proceeds will be enough to buy a long-awaited smartphone or to pay for training courses on how to

According to enterprising people, the Internet is not only an information environment, but also a huge trading platform that allows you to find buyers for any product. Thousands and millions of businessmen are trying to productively use this virtual resource and offer visitors to their sites a wide variety of products, which naturally leads to active competition between them.

Therefore, entrepreneurs today are in search of current ideas for 2020 - what to sell in an online store: it is obvious that the choice of product completely determines the further strategy of action and the potential profitability of the business. Beginners usually rely on absolute hits and trendy new items, forgetting about the transience of fashion. Meanwhile, other products are also characterized by stable demand, which makes it possible to earn money from their sales not only during periods of rush, but also for many subsequent years.

Product evaluation criteria

Finding what to sell in an online store in 2020 is quite difficult not only for a novice entrepreneur, but also for virtual trade sharks. The process of choosing a product involves analyzing many seemingly insignificant factors that could potentially turn into a problem for an unprepared businessman. The attention of the creator of the trading platform requires:

1. Demand. The profitability of a particular niche is primarily determined by the presence of a clearly defined target audience. You can offer the highest quality products and still go broke if they are not in demand by customers;
2. Market volume. In some niches, the number of stores is measured in just a few - however, this does not mean that there is no competition in them. Perhaps there is simply nothing for more operators to do here. Therefore, you should make sure that the size of the audience is sufficient for normal earnings;
3. Presence of competition. You need to understand that virtual trading giants are already operating in some categories, and a newcomer is unlikely to be able to compete with them. On the other hand, new niches are created every day: a businessman who has managed to occupy one of them has the right to count on his share of the profit;
4. Entrepreneur qualification. As a business, reselling goods requires knowledge in the chosen field. As a last resort, the seller must quickly study the features of the product in order to professionally advise clients;
5. Investment sizes. In some categories, significant capital investment is required to create an acceptable range of inventory. When choosing a niche, a businessman should adequately assess his financial capabilities;
6. Profitability. In online advertising there is the concept of the cost of attracting a client. The profit from each order should at least cover these costs. In addition, it is necessary to take into account the costs of maintaining a warehouse and shipping goods;
7. Average check amount. The overhead costs for fulfilling each order are usually independent of the cost of the product. Therefore, it is more profitable for an entrepreneur to sell one expensive product than a dozen cheap ones for the same amount;
8. Product dimensions and weight. Goods that are small in size and weight are cheaper and easier to store and ship - there is no need to rent a large warehouse, hire loaders and vehicles for transportation;
9. Availability of suppliers. Reliable suppliers of the most popular products of 2020 should work in the chosen niche. It is advisable to have several of them - this way you can choose the most favorable terms of cooperation;
10. Duration of the transaction cycle. The maximum interval between completing an order and receiving payment for it is no more than two weeks. Otherwise, you can sell off all warehouse stocks and be left without working capital;
11. Frequency of purchases. Earning money from repeat sales to regular customers is easier and more profitable than constantly attracting new customers. An entrepreneur should choose a product that is ordered at least once every 6–12 months;
12. No obsolescence. You should be wary of new products on the 2020 market, which are often subject to rapid obsolescence. For example, women's clothing or smartphones are rapidly going out of fashion, while dishes or home textiles remain relevant for many years;
13. Seasonality. Of course, the sale of designer felt boots, New Year's souvenirs or Easter decorations looks extremely attractive in terms of profitability, but such a business is relevant for no more than a couple of months a year.

Product selection methods

How can an entrepreneur determine what is in demand in the market for services and goods in 2020? There are several available tools for measuring the level of demand for certain products, allowing you to indirectly assess the prospects of creating an online store in the chosen niche:

• Market research and statistics. Thanks to the analytical work of various agencies, you can find out what sells best on the Internet: 2020 statistics published on their websites make it possible to identify categories popular among consumers. However, the entrepreneur must choose specific types of goods independently;
• Google Trends. The service helps to assess the dynamics and number of requests for the name of a product or service in Google search and on YouTube over the past year. Accordingly, by increasing the number of user requests on a particular topic, you can find out what is profitable to sell in 2020;
• Yandex Wordstat. A similar tool that uses the capabilities of the Yandex search engine. Statistics for measuring the frequency of queries, based on keywords, contains results for the last two years, and geographic targeting allows you to refine the data for a specific city or region;
• Advertisement sites. Bulletin boards like Avito or Yandex.Market are used by a huge audience of buyers. Using these tools, you can also determine the demand for goods in 2020: you should create several competent offers for the sale of various products, and then measure the intensity of requests for each of them.

What can you sell online?

Theoretically, on virtual trading platforms you can sell anything - from souvenir magnets to industrial enterprises. However, an entrepreneur who wants to build a profitable business should know what is most often purchased on the Internet: 2020 statistics allow you to rank the most popular product categories and identify niches with high markups among them.

Small household appliances

Small household appliances top the top sold goods on the Internet in 2020. Buyers prefer virtual stores due to the price, which is 20–40% lower than in regular retail outlets, and a huge assortment consisting of hundreds and thousands of items.

The greatest demand is:

• Household appliances - vacuum cleaners, irons, steamers;
• Personal care equipment - electric shavers, epilators, hair dryers, curling irons;
• Kitchen appliances - mixers, blenders, coffee makers, meat grinders.

However, the level of competition in this segment should make a businessman think: large network companies have already divided the domestic market among themselves, and therefore the search for a free niche can turn into a difficult task for a beginner.

What should you do in such a situation:

1. Set a price lower than competitors;
2. Look for affordable analogues of products from well-known brands;
3. Provide the buyer with the opportunity of delivery, installation, and service.

Clothes and shoes

In second place in the ranking of the best-selling products on the Internet in 2020 are clothing and shoes. This looks somewhat unusual, since any client tries to study and try on the product before purchasing. Therefore, the demand is mainly for items of popular brands with a quality known in advance to the customer and an understandable sizing chart.

Most often, women's and children's clothing are purchased online; many buyers are also interested in various accessories - bags, belts, gloves. However, when working with such goods, it is necessary to carefully monitor fashion trends and update the assortment in a timely manner - otherwise the businessman risks filling the warehouse with illiquid goods.

Digital technology and accessories

People who prefer to buy phones and tablets on the Internet consider the main arguments in favor of such a decision to be a wide range, the ability to choose a model with the desired technical characteristics and a price, which is again 20–40% lower than in conventional electronics supermarkets.

Of course, the top sellers remain models from well-known brands - Samsung, Apple, HTC, LG or Sony. However, recently, thanks to the reasonable pricing strategy and quality control policy of manufacturers from China, the popularity of brands such as Xiaomi or Meizu has been growing, which allows many novice entrepreneurs to build.

Unfortunately, due to active competition, it is not advisable to set a markup on digital equipment higher than 6–10%. However, this does not apply to accessories: cases, headsets, headphones, chargers, protective glasses and holders are successfully sold with a markup of 150–200%.

Perfumes and cosmetics

The main target audience in this market niche remains women. When choosing decorative and everyday cosmetics, they are guided by reviews of friends about the product, brand awareness and personal experience in using certain products. The most popular products in Russia in 2020 are:

• Hair dyes and strengthening balms;
• Everyday cosmetics - mascara, nail polishes, lipstick;
• Depilatory compositions;
• Face masks and creams;
• Gift sets of cosmetics;
• Manicure tools.

The situation with perfumes looks similar. Since it is impossible to evaluate the advantages and disadvantages of a fragrance remotely, buyers prefer mainly popular brands and products that they use or have used previously. The following practice is also known: clients visit the nearest salon and choose perfume there, which they then buy much cheaper in an online store. Therefore, the assortment of a virtual retail outlet should consist of products that are widely represented on the domestic market.

Computer technology

There are not many well-known manufacturers in the segment of computer equipment and components, and therefore users are not afraid to order their products on the Internet. In addition, new models are constantly appearing on the market, reaching regular stores only after some time. The list of current products for sale 2020 includes:

• Processors;
• RAM, motherboards and video cards;
• Hard drives and SSD drives, flash drives;
• Power supplies and housings;
• Printers, scanners, MFPs;
• Monitors;
• Mining equipment;
• Laptops and netbooks;
• Keyboards, mice and other accessories.

At the moment, the niche is oversaturated with stores actively competing with each other. A beginner who wants to find his buyer will either have to offer a completely exclusive product (for example, Chinese mining equipment or industrial microcontrollers), or invest huge amounts of money in website promotion, while not forgetting to maintain the widest range.

Household products

The abundance of products in this category allows the entrepreneur to implement a wide variety of strategies. Some stores successfully sell products of a certain brand, others specialize in one type of product (for example, bed linen), and still others offer visitors everything you can imagine - from cutting boards to fireplaces for the country house. Among the best-selling products of 2020:

• Dishes and kitchen utensils. Chinese goods in this category are in demand due to their low prices, and European goods due to their high quality;
• Home textiles. The top seller in this category is bed linen. They also buy towels, tablecloths, blankets and even curtains well.

Goods for children

Obviously, parents who are busy caring for a child have no time to go shopping in search of the necessary goods. Therefore, many of them, who are among the most active Internet users by age, prefer to order everything they need on virtual platforms. However, such buyers choose products for children extremely carefully, focusing on:

• High quality and safety of goods;
• Availability of hygiene certificates;
• Possibility of returning some items from the order.

Many entrepreneurs start their activities by selling toys. However, the list of popular products for sale on the Internet 2020 includes other products worthy of attention:

1. Diapers, rompers and other knitwear for newborns;
2. Diapers, sanitary napkins, powders;
3. Baby food, milk formulas;
4. Pacifiers, feeding bottles;
5. Strollers, cribs, children's bedding;
6. Walkers, children's bicycles;
7. Coloring pages, educational and educational games.

Large home appliances

The sale of large household appliances seems to be one of the most difficult niches for beginners to reach, surpassing in complexity the sale of computers and smartphones. Indeed, a businessman has to invest a lot of money in filling the store with goods and creating an acceptable assortment.

In addition, clients who want to make an expensive purchase still prefer to check the equipment before paying, make sure it is functional and free of defects, and get advice on the rules and features of its operation.

Finally, the dimensions of the products significantly complicate their storage and transportation. The low price of an online store combined with costly long-distance delivery may actually turn out to be more expensive than the high cost of goods in a regular hardware supermarket plus a budget transportation service.

Therefore, large household appliances remain among the top products for sale mainly thanks to large retail chains that have the necessary resources for their purchase, storage and transportation.

Products for sports and active recreation

The sporting goods market is actively developing, mainly due to the fashion for a healthy lifestyle. Many city dwellers suffering from a lack of physical activity buy bicycles, start jogging, yoga or various types of fitness: each of them can become a client of an online store that sells sportswear, shoes and equipment.

Working in this segment requires certain preparation: an entrepreneur must not only have a good understanding of the specifics and characteristics of the products he offers, but also be able to choose something that will correspond to modern trends and be in demand. The assortment of a specialized online store may include such popular products for sale in 2020 as:

• Sports equipment and exercise equipment;
• Sports nutrition;
• Tracksuits, training clothes;
• Gadgets for supporters of an active lifestyle;
• Bicycles and spare parts for them;
• Tourist equipment.

Products for car enthusiasts

This category can be divided into two niches - the sale of spare parts and the sale of automobile accessories. The first of them requires in-depth knowledge of the nomenclature and interchangeability of parts, since the number of car models today is measured in thousands. Therefore, businessmen practice a narrower specialization, dealing exclusively with specific brands of cars or manufacturers from certain regions - for example, from Korea or Germany.

The second niche is more attractive for beginners: accessories are usually standard or universal without reference to a specific car model, and the markup on them reaches 100%.

What to sell in 2020 in an online store:

• Car tires;
• Navigators;
• DVRs;
• Radio and speaker systems;
• Child seats;
• Alloy wheels;
• Alarm systems;
• Motor and transmission oils;
• Batteries;
• Seat covers and floor mats.

Handmade goods

An entrepreneur planning to sell handmade goods can put up for sale both souvenirs of his own making and products of other craftsmen. Both options are interesting for a beginner due to the lack of competition in this niche and minimal investment in organizing trade. The top 10 most popular products for sale online in 2020 include:

• Paintings;
• Knitted products;
• Handmade toys;
• Leather bags, wallets, belts, purses;
• Figurines, vases, decorative items;
• Flower pots;
• Wooden cutlery;
• Jewelry and decorations;
• Designer clothes with painting or embroidery;
• Wedding accessories.

Moreover, it is not at all necessary to limit the range to handmade goods: raw materials, materials and tools for their production are also in high demand among craftsmen - yarn, threads, ribbons, beads, kits for the production of soap and candles, sheets of leather, paints, sets of cutters and much more other.

Food

A large number of supermarkets and small grocery stores today hinder the development of this segment of virtual trade. To avoid competition, entrepreneurs have to choose their target audience more carefully. So, the following are definitely interested in ordering food products online:

• Vegetarians, supporters of a healthy lifestyle, consumers of organic and environmentally friendly products;
• Working people who do not have time to go shopping;
• Customers buying pizza, sushi and national dishes with delivery.

However, there is a niche in which online stores have an undoubted advantage over conventional retail outlets - the sale of elite varieties of coffee and tea. The main advantages of these products are their high price, a clearly defined target audience, huge potential for repeat sales and the almost complete absence of analogues on the shelves of grocery supermarkets.

Goods for pets

To imagine the size of the pet products market, it is enough to remember that every third Russian family contains one or more pets. At the same time, in ordinary pet stores it is quite difficult to find specific food or a suitable cage for a pet - usually only the most popular products are presented here. What you can successfully sell online:

• Food for birds, fish, cats and dogs;
• Hygienic fillers;
• Flea and tick products;
• Cosmetics for animals;
• Toys;
• Collars, muzzles, leashes;
• Cages, carriers, houses;
• Clothes for animals.

With the exception of food and veterinary drugs, most pet products are produced in China, which allows budding entrepreneurs to buy them for literally pennies and resell them at a high markup. When looking for products in the mid-price segment, you can also turn to domestic manufacturers, who often offer good quality products.

Tickets

Users appreciated the convenience of ordering a variety of tickets on the Internet: for example, those who want to attend a concert of their favorite musician just need to go to the operator’s website and make a few clicks to pre-book the required number of seats in the desired row. In addition, online advertising allows customers to find out about an upcoming event much earlier than regular posters.

Popular products to sell online 2020 are:

• Railway and air tickets;
• Tickets for shows and concerts;
• Tickets for sporting events;
• Tickets for cinema shows and theatre.

Competition in this niche is low, mainly due to the complexity of organizing ticket sales. Indeed, transport companies and show business operators prefer to work with a narrow circle of partners, one of which can only be the owner of a popular and frequently visited website.

Chinese products

Due to minimal requirements for start-up capital and high profitability, China attracts many entrepreneurs. However, despite the high competition, such activities remain an excellent option for starting your own business on the Internet. and other Chinese trading platforms are:

• Shoes, clothing;
• Bags, belts and other accessories;
• Automotive Products;
• Souvenirs;
• Digital technology.

The main disadvantages of this niche are the strong variation in product quality among manufacturers and unsatisfactory delivery speed. Therefore, the owner of an online store should take the time to search for reliable suppliers and purchase a trial batch of products before placing a wholesale order.

On the other hand, these same disadvantages can be considered as advantages: it is thanks to them that a private buyer is afraid to order something in China on his own and prefers to use the services of an entrepreneur who has solved all the problems with the selection and transportation of goods for him.

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Trends in virtual trading

While studying, a novice entrepreneur should pay attention to current trends in the virtual trading market:

• The most compelling argument for customers is price. According to surveys by the Yandex.Market service, 64% of online store visitors primarily pay attention to it;
• The mobile commerce segment is growing. Customers appreciated the convenience of purchasing goods directly from a smartphone, and therefore trading platforms began to actively acquire mobile applications;
• The number of purchases from the regions is increasing. Of course, megacities like Moscow and St. Petersburg retain leadership in sales volumes, but recently there has been a significant influx of buyers from the provinces.

Accordingly, a businessman will have to not only find out what is in demand among the population in 2020, but also learn how to sell his goods correctly:

1. In the absence of experience and impressive capital, it is not recommended to start a business in competitive niches such as the sale of digital and computer equipment, household appliances, clothing and footwear of famous brands;
2. The segments of household goods, food products, car accessories, pet products and handmade souvenirs remain relatively free;
3. When selling an expensive product, you need to make sure that it is exclusive, rare or specialized;
4. The site should at least be displayed correctly on mobile device screens, although having its own application seems more desirable;
5. An entrepreneur who organizes prompt delivery to regions and small towns receives additional benefits.

Conclusion

Features of the virtual environment have a significant impact on the conduct of trading activities online. On the one hand, there are no geographical barriers for an online store, the assortment is limited only by the capabilities of the owner, and the absence of the need for personnel and production space reduces overhead costs. On the other hand, you have to work from scratch to attract customers and promote the site, while an ordinary stall to get a stable flow of customers can be placed in any place with high traffic.

However, the main reasons for failure are still the arrogance and overconfidence of the entrepreneur, his lack of desire to take into account any other opinion other than his own, as well as a lack of knowledge in his chosen niche. Therefore, the creator of an online store must clearly understand what exactly, to whom and how he is going to sell.
22 voted. Grade: 4,91 out of 5)

How to choose what to sell in an online store in 2018? This question faces hundreds of entrepreneurs who are planning to open their own online business. Let's consider the main criteria when choosing a product for online sales, and also offer ideas for business.

What you will learn about:

What criteria to consider when evaluating a product?

The process of finding a product that is suitable for distance selling is considered the most important step in creating a profitable business. When choosing the right product, you need to determine two things:

• demand for it;
• your financial capabilities and development prospects.

After all, theoretically, almost everything can be sold online, but not every product will bring good profits. For profitable sales, it is advisable to evaluate a number of factors that will affect the profit.

Potential market size

Most of the data on the possible market size is publicly available on the Internet. Pay attention to the figures from Data Insight, the Association of Internet Commerce Companies and individual market participants.

True, the volume of the Internet sales market of 1 trillion rubles, named by experts, will not tell you anything. But data on the most popular products is suitable ground for thinking about what is best to sell in an online store.

Statistics show that electronics, clothing, household and repair goods, etc. are well sold on the Internet.

To assess the market, analytics about its consolidation are useful. According to 2017 data, online trading already has highly consolidated industries that have serious leaders (for example, in the book segment there is “Labyrinth” and “Read the City”, in Moscow among online food supermarkets there is “Platypus”).

However, there are niches where there are many small online stores. For example, in the field of goods for holidays, sales of flowers, groups of building materials.

There are also universal niches where both large and small stores do well. These are electronics, clothing, shoes, accessories.

Analysis of search queries will also help to evaluate the market. Google Adwords Keyword is used for this. The information collected by the company allows us to determine whether there will be widespread demand for the product and how many potential customers are looking for this product on the Internet.

You can also determine specifically what to sell in an online store using the Wordstat service from Yandex by entering the phrase “buy + [name of the product intended to be sold].”

Level of competition

How to conduct a competitor analysis? You will also need the Internet for this. Enter the name of the product you plan to sell into a search engine and select 5-10 online stores from the first page. You can use the Yandex.Market service and look at those who sell this product there.

What is best to consider when performing a competitive analysis of online stores? It is considered advisable to look at:

• price level (how much potential competitors sell this or that product for);
• traffic of competitors (a counter from liveinternet can be publicly available on the site, if it is not there, the free Alexa service will do);
• where visitors to the site come from, channels and geography of users (SimilarWeb site analytics);
• what keywords do buyers use to move to competitors’ websites from search (features of the paid resource SpyWords);
• how much money is spent on contextual advertising (SpyWords).

In addition, before building your own website, it is advisable to understand how competitors keep customers on their Internet resources, how they encourage them to make a purchase, and what payment methods they offer.

Important! Analysis of other online stores will allow you to find out what else you can sell in your store (related products, services). You will definitely have ideas on how to increase your average bill.

Go to your competitor’s website and try to find a product, add it to your cart and place an order. Write down your impressions, think about how you can improve the service offered by another store. When analyzing, pay attention to the little things:

• are there any reviews;
• quick contact form;
• tips related to using the product, etc.

When opening an online store, use the CRM system from Business.Ru. With this online service, you can manage your product range, automate work with suppliers, quickly process orders, provide high quality customer service, run promotions and analyze sales.

Stability of demand for goods

We wrote earlier that not every product can be sold profitably in an online store. However, there is a group of items that sell well, but only at certain times. We will talk about seasonal goods and goods of impulse demand.

The first, for example, include flowers (peak sales on March 8 and September 1), goods for the garden (peak sales from April to June).

Everyone knows that selling seaside holiday products in an online store in the summer is much easier than in the winter. However, at this time you cannot sell goods for winter sports (peak sales November-January).

Impulse demand goods are those that a person saw by chance, but decided to take. A striking example is a small item no one needs for the kitchen, bought by chance on AliExpress.

Such goods include tea, coffee, chocolate, unusual household items, and accessories. Due to their low cost, their sales level does not fall during a crisis, but directly depends on the activity of the store’s advertising campaign.

Important! If you want to make a profit every month, choose to sell something that does not fluctuate significantly.

How stable the demand is can be found out from the keyword analysis services from Google.Adwords and Wordstat from Yandex.

In addition, before opening an online store, you need to perform a number of actions:

1. Decide on the size of the investment. The dropshipping system (when the supplier himself sends the goods to the buyer) allows you to work with virtually no investment, but you won’t earn much this way. If you work with customers directly, you will need funds to buy the goods from the supplier, because often the consumer pays for the goods when he receives them in person;
2. Find a supplier with pleasant working conditions and ask him for a price list. If the supplier is located abroad, you need to find out whether there are restrictions on the import of goods into Russia, whether it needs additional certification in our country;
3. Calculate what markup you can put (taking into account all expenses) in order to make a profit;
4. Consider delivery conditions (free delivery is undoubtedly an advantage for your online store);
5. Assess, using the conclusions about competitors made earlier, how you can plan an advertising campaign. This could be contextual advertising, promotion through social networks, or even guerrilla marketing. It all depends on the product you are selling;
6. Draw up a business plan for an online store based on the conclusions made earlier.

The business plan must include:

• type of goods;
• market analysis;
• analysis of the positive and negative aspects of the business, opportunities and threats;
• description of organizational and legal conditions;
• advertising campaign plan;
• calculation of revenue and other financial calculations.

What to sell in an online store: ideas and ways to choose a niche

Before presenting ideas for products that will sell well online in 2018, let us remind you of five ways to choose a niche:

1. Define the problem and identify products that solve it. For example, the rise in crime has caused demand for the so-called “anti-theft backpack.” Statistics from 2018 only confirm this:


2. Find products that you and those around you are passionate about. For example, if you love to run, you could open a running store. You can sell sports accessories, water and even comfortable jewelry for people involved in this sport. If you're excited about new gadgets, sell new products. Thus, there is still an increase in demand for robotic vacuum cleaners (not to mention quadcopters).

3. Look for a niche with branding potential. For example, in the wake of patriotism in Russia, stores with themed clothing and paraphernalia have developed well.

4. Identify a product whose demand has the potential to grow. So, it is now fashionable among men to grow a beard. Demand for beard care products has doubled over the past year. Great demand is observed in the autumn-winter period, as well as before the holidays (New Year and February 23).

5. Identify products that are popular right now: Ask your friends what they are going to buy. For example, many teenagers are now delighted with Bluetooth speakers. The growth in demand for them is confirmed by statistics:


The proposed niches should suggest what can be sold in an online store.

After opening an online store, try the CRM system from Business.Ru for in-depth sales analytics. The service allows you to receive detailed information about the profit and profitability of goods in real time, control the revenue and all expenses of the company, forecast sales and increase operational efficiency.

The list of 2018 trend ideas below will help you decide on your e-commerce product choices.

Goods for home and garden

Product options:

• little things that make life easier (like AliExpress products);
• bed linen and pillows;
• swing chair made of artificial rattan (the original ones are expensive, but inexpensive substitutes can be sold);
• hammocks;
• swimming pools and sun loungers.

Please note that gardening products are in seasonal demand.

Digital technology and electronics

Popular in 2018:

• mid-price smartphones;
• Bluetooth speakers;
• video cards (for mining);
• robot vacuum cleaners.

Childen's goods

This is a good option for an online store run by a woman with children. The owner of a trading platform must understand the main trends in demand and understand popular and fashionable brands.

Demand for children's products, according to search engine statistics, is falling in 2018. The reason is the decline in the birth rate and the fact that women do not use search services, but Yandex.Market and social networks to search for goods for children. So selling children's clothes in an online store is not so easy.

However, there are things for which the demand practically does not fall. Among them:

• child car seats;
• children's hammocks (seasonal demand!);
• scooters, balance bikes and bicycles;
• children's clothing and shoes.

Many children's products fall into the category of impulsive demand: women on maternity leave spend a lot of time wandering aimlessly through online stores, unnoticed by themselves, filling their basket with things for the child.

Auto parts and accessories for cars

Have you noticed that auto parts stores rarely sell car accessories? This is because those who sell spare parts specialize only in them, because you need to have a good understanding of parts, analogues, etc.

Often, auto shop owners deal only with certain brands, for example, “Koreans” or “Germans”.

Trading auto accessories is great for those who are just starting to understand cars. However, competition in this area is higher. Read about how to open an auto parts store.

Unique food products

Food products are not very often sold online, as it is easier for consumers to buy them in a regular store. However, by specializing in niche products, an online store of unique food products will have regular customers.

When we talk about niche products, we mean:

• farm products;
• products for vegetarians;
• special varieties of tea, coffee;
• sports nutrition supplements.

Sportswear and shoes

The number of people wanting to go in for sports in Russia is constantly increasing due to the trend towards a healthy lifestyle.

An entrepreneur who wants to open his own sports goods store must get involved in this area himself. After all, you need to understand the trends.

Popular in 2018:

• accessories for those who play sports (demand is growing even for banal yoga mats!);
• gadgets for runners and cyclists;
• sports nutrition;
• equipment for tourism.

Goods for pets

According to statistics, stable demand for animal feed remains in Russia. Veterinarians regularly remind cat and dog owners that feeding their pets food from the common table is prohibited.

To save money, people order pet food in large packages with courier delivery.

In 2018, the following are in demand:

• mid-price food;
• cat litter;
• carriers, leashes and harnesses.

Natural cosmetic

“Organic” cosmetics is a trend in the cosmetics market that was observed in 2017 and will clearly continue to be seen for several years.

Its main advantage is the absence of harmful ingredients and a low likelihood of allergies.

Selling well online:

• oils;
• herbal cosmetics;
• Korean cosmetics;
• Indian goods.

It is advisable to promote natural cosmetics through social networks and recommendation services.

Inexpensive goods from China

If you doubt the stable demand for the goods listed above, and are also afraid to start your own business because of expensive goods, start by selling goods from China. To do this, look at the trends of AliExpress, Taobao and other Chinese sellers. And create your own assortment.

The modern market is oversaturated with various goods and services, so many novice entrepreneurs find it difficult to choose a line of activity. If you want your business to bring good profits, you need to find an idea that will be in demand in any economic conditions. We will tell you in this article what is in demand among the population in 2019.

In-demand products

First, let's talk about goods that are in great demand among the population. First of all, these are, of course, food:

• Meat and sausages;
• Fish;
• Dairy products;
• Cereals;
• Pasta;
• Vegetables and stuff.

Household chemicals and personal hygiene items should also be mentioned separately. Such products are in high demand among the population even in conditions of economic instability. It never disappears from the market basket, which is why many experienced experts recommend that beginners open their own business in the food industry.

Regardless of income, people continue to buy:

• Washing powder;
• Toothpaste;
• Detergents and cleaning products;
• Shampoos;
• Soap;
• Cosmetics, etc.

When thinking about what product is in great demand among the population during a crisis, we should also mention alcohol:

• Vodka;
• Cognac;
• Wine;
• Beer;
• Ready-made alcoholic cocktails.

Such a product attracts the attention of buyers, not only on holidays, but also on weekdays. Don't forget about tobacco products. Despite the fact that recently the state has been actively fighting smoking, many citizens regularly buy cigarettes, thereby bringing huge profits to tobacco manufacturers.

The production or sale of seasonal goods can bring enormous success to a small enterprise:

1. Chilled juices;
2. Ice cream;
3. Hot drinks;
4. Fuel briquettes;
5. Seasonal clothes, etc.

When forming your own business model, pay attention to “impulse demand” goods. Many consumers do not perceive small things like candy, chewing gum or small chocolate bars as a purchase. But from the sale of such goods, which are in great demand among the population, you can make a good profit.

What is profitable to sell?

If you are planning to open a store, you first need to find out. The most important thing is to correctly determine what is currently in demand among the population. In this case, the business will flourish and bring excellent profits. So, let's try to figure out what sells well during a crisis:

1. Equipment and electronics - phones, laptops, tablets, video cameras. This . Such a business will require you to have certain knowledge and significant financial investments;
2. Products. If you open a grocery store in a good location, it will bring in a decent profit all year round. To increase the profitability of your enterprise, you can create a household chemicals department in your store;
3. Shoes and clothing. Buy inexpensive, high-quality goods in bulk and sell them at retail at attractive prices. You can also offer consumers luxury products, but they are rarely purchased in small quantities;
4. Stationery. Such a product is in great demand among the population at the beginning of the school year;
5. Sporting goods. Many modern people are trying to lead a healthy lifestyle, so recently the demand for various sports equipment, clothing and exercise equipment has begun to grow. If you are interested in what products are in great demand during a crisis, be sure to pay attention to this market segment;
6. Fabrics and accessories. During the crisis, many citizens sew their own clothes, so the demand for high-quality inexpensive fabrics, threads, needles, buttons, etc. begins to grow;
7. Flowers. People celebrate weddings, anniversaries and other special occasions in all economic conditions. As you know, the best gift for any occasion is flowers. The cost of bouquets is sometimes several times higher than their cost, so such a business brings a decent profit;
8. Kids toys. Parents try not to deny their kids anything, so the demand for children's products remains consistently high even during a crisis. In addition to toys, the assortment can include strollers, cribs, clothes, diapers and hygiene items.

We figured out which products are in demand during the crisis. Now let's talk about what services will be in demand in conditions of economic instability.

Most popular services

To determine what services are in demand among people in your region, you need to carefully analyze the market. This will allow you to assess the level of competition, as well as determine the profitability of the business and its approximate payback period. At first, you can provide services yourself, without hiring employees. Once you have formed your own client base, you can hire qualified staff.

The most popular services in demand by the population:

• Minor repairs (husband for an hour). This business idea is perfect for beginners who are looking for... The "husband for an hour" agency offers clients a wide range of services - repair of household appliances, installation of plumbing fixtures, replacement of electrical wiring, sockets and switches. Before you begin, you need to complete paperwork, purchase tools, and place advertisements in local media. Such activities will bring monthly 30–50 thousand rubles of net income;
• Freight transportation. This is a fairly popular area of ​​activity, since recently both legal entities and individuals have begun to use the services of transport companies;
• Service and repair of household appliances. If you hire qualified specialists and conduct an effective advertising campaign, you can earn 50–60 thousand rubles monthly. To increase your revenue to 100–150 thousand rubles, you need to constantly promote your business and expand the range of services;
• Hairdresser, cosmetologist. According to experts, this is a fairly promising type of commercial activity that can bring excellent profits. In order to open a small beauty salon, you will need approximately 300 thousand rubles. If the location of the establishment is successfully chosen, monthly revenue can reach 100 thousand rubles. The success of such a business also largely depends on the intensity of promotion and professionalism of the craftsmen;
• Shoe repair. Such a business will require minimal financial investments from you - for paperwork, purchasing tools and raw materials. If you work independently, without hiring employees, you can earn 40–50 thousand rubles a month;
• Organization of festive events. Services for weddings, birthdays, corporate parties and other celebrations are in greatest demand in large cities. If you provide an effective advertising campaign, the business will generate 50–150 thousand rubles of net income per month;
• Funeral services. If you include the production and installation of monuments in the list of services, you can earn up to 200 thousand rubles per month;
• Delivery of environmentally friendly products to your home. This business idea is perfect for rural residents who do not know. Many modern people care about their health, so they try to eat only natural, environmentally friendly food. If you organize regular delivery of fresh vegetables, milk, meat and other products to your regular customers, such a business will bring in 50-80 thousand rubles of net profit every month.

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Hello, dear reader! I am glad to welcome you to the expanses of our business magazine.

Recently, my colleagues and I thought about the question of what product is the most popular in Russia. I think every thinker sooner or later comes to mind this question. Personally, it began to torment me from the moment we decided to launch our online store, but that’s a different story.

Usually one question causes a series of subsequent ones, so today we will not only discuss the top selling goods in Russia, Ukraine and the CIS - we will also consider with you:

1. trending products in online sales;
2. what is in demand on bulletin boards (www.avito.ru);
3. top 10 purchased products worldwide;
4. which is currently being purchased by the Slavic brother in China (using the resource ru.aliexpress.com).

Purpose of this article– general development, expansion of consciousness. You will learn to analyze the demand for a product and its seasonality using publicly available Internet tools, and most importantly, you will be able to show off your new knowledge to your friends. Let's start!

Best selling product in Russia and Ukraine

This information is unlikely to help you find a niche for your store, but at least it is interesting. You have a minute to think for yourself which product is the best-selling product in Russia.

And no, the answer is not food, not cigarettes or even alcohol, but we buy it almost every time we go shopping at the store or market. In general, the purchase of this product occurs automatically. Did you guess it?

So, the title of the best-selling product in Russia goes to the usual plastic bag. Even on such a seemingly insignificant product you can make millions of rubles.

The world has already begun to realize that polyethylene products cause great harm to the environment. The problem is that polyethylene does not decompose for a long time, and this leads to the death of 1 million birds, 100,000 marine mammals and a huge number of schools of fish. In the USA and Europe, plastic bags have begun to be abandoned.

What to look for when choosing a product to sell?

If you are interested in a product for sale, you should go a different route. You should not look for the most popular product, which is bought by the population in “wagons”. We must first look at prospects and profitability - our product must also be prepared for unfavorable conditions, since economic crises are not uncommon now.

The list of the most purchased goods in Russia includes the following:

• small household appliances;
• electrical goods;
• sanitary products;
• everyday tools;
• household chemicals;
• clothing and shoes;
• childen's goods;
• other daily use products.

Let's go through the list of the most popular products:

• meat (beef, pork, chicken, turkey);
• semi-finished products;
• chicken eggs;
• frozen seafood (fish);
• vegetable and butter;
• cow's milk;
• flour and pasta;
• sugar and salt;
• Black tea;
• cereals (buckwheat, rice, millet, oats);
• vegetables (potatoes, carrots, onions, cabbage);
• apples, bananas.

Some things are in greater demand, some are in less demand. How to decide?

1. Focus on your interest and think about what is closest to your heart.
2. Everything is learned by comparison: in order to make a choice in favor of one product or another, analysis is needed (this will be discussed in a separate article).

This is beyond the scope of this article, so we will look at this problem in more detail another time. Now let’s start compiling a rating of the most purchased goods by Russians on the Internet. Go!

Top best-selling products on the Internet for 2017

The Internet is a large and interesting market, for three reasons:

1. Currently, Internet coverage in Russia is about 74%, with constant growth observed;
2. the share of users in the older age group is also increasing;
3. The mobile Internet audience is moving at warp speed (30-40% of people access our website from smartphones or tablets).

70% of all Russian Internet users accessed the network at least once from a mobile device – a year ago, for example, this value was 56%.

What is this rapid growth of the Internet leading to? Along with it, the demand for goods and services increases, and this is what you and I need. Next we will look at:

1. the most popular and popular products in online stores;
2. the most trendy and popular products on one-page websites today.

1. Search for goods in demand for an online store

In an attempt to track down the most in-demand and popular products in online stores that are best purchased by the public in 2016, we have come up with the following top 10 list.

1. Small household appliances are today the leader in online sales. The low price and compact size make this product almost ideal (but this product is not suitable for selling in your online store).
2. Perfumes and cosmetics .
3. Mobile devices.
4. Laptops and tablets.
5. Online gifts and toys.
6. Licensed software.
7. Clothes and shoes.
8. Books. Surprisingly, paper books are still popular. It would seem that they are expensive, and besides, there are many sites where you can download the literature of interest in electronic form for free. However, this does not prevent paper books from selling.
9. Book tickets online. You won’t be able to imagine how many planes are in the air right now (whenever you have a free minute, go to the website flightradar24.com - it will expand the boundaries of your consciousness).
10. Large home appliances.

Most of the products listed are not suitable if you are planning to open an online store from scratch. Problems and breakdowns can arise with equipment, and in order to make good money, you need to order in bulk. It is unrealistic to compete with large players who buy goods in bulk and sell them at prices typical for regular stores.

2. One-page website: what is it and why is it needed?

One-page website, landing page, landing page – these are all synonyms.

There is such a category as wow-products (in Russian wow = wow) - goods of impulse demand. Have you ever been walking past a store or kiosk, saw an advertisement for a product on TV or the Internet, and you immediately wanted to buy it, although before that you didn’t even know about its existence? There is a high probability that it was a product from this category. TV stores also often sell wow products. Let me give you examples:

• effortless weight loss belt;
• exercise machines that pump up muscles without your participation;
• all kinds of water, light, fuel, etc. savers;
• creams to enlarge something;
• copies of brand watches, iPhones.

Are you familiar with the concept of CPA networks, affiliate marketing and traffic arbitrage? If not, there will be a separate detailed article about this. In short, a CPA network is an intermediary between a webmaster (the person who works with websites and traffic) and advertisers who have a product. They are ready to pay a commission to the webmaster for promoting and selling the product. CPA networks sell wow products through one-page websites. Remember the phrase that demand creates supply? In the case of these guys, it's the other way around.

Here is one of the many pater networks - http://m1-shop.ru/. After registration, following the link http://m1-shop.ru/ofers, the offered products will be available, which you can familiarize yourself with (about 300 offers). I will give 10 of them, which were top at the time of writing.

So, we present to your attention the top most popular products that are sold through one-page websites in large volumes.

1. Black Mask mask for blackheads and acne.
2. Solar Powered PowerBank.
3. Amst military wristwatch.
4. AB Gymnic belt.
5. MAC corrector.
6. Waist Trainer Corset.
7. Mangosteen – slimming syrup.
8. Klev activator FishHungry.
9. Hair spray Ultra Hair System.
10. Titan gel.

Some data from Avito - the largest message board in Russia

I tried to find information for 2016, but only came across the official report from two years earlier. Since there is no fish and no cancer, then we will talk about 2014. However, the information is interesting and useful, so there will be something to think about.

Conducting a study, Avito analysts found that site users skimped on 34.4 billion rubles in such product categories as:

• personal belongings;
• goods for home and garden;
• hobbies and recreation;
• Appliances;
• goods for pets.

A third of the turnover was taken over by the categories “Personal belongings” and “Goods for home and garden” (6.5 and 5.5 billion rubles, respectively). Fun fact: Year-over-year sales in these categories grew almost identically, up 38.6% and 38.3%.

And the best-selling category of goods turned out to be “Consumer Electronics”: Avito sold laptops, computers, video and photo cameras, smartphones and other gadgets worth 15.2 billion rubles. The amount is not small, but when compared with the previous year, the increase is only 13.2%.

3.5 billion rubles were spent on “Hobbies and Recreation”, an increase of 47.4%. And they spared no expense on pets and spent 4.7 billion rubles: the annual growth was as much as 82%.

• fan;
• netbook;
• swimsuit;
• smartphone;
• prom dress;
• tent;
• Yorkshire Terrier;
• video card;

From this list we can conclude that demand is greatly influenced by the season.

How to analyze the seasonality of a product?

If you are reading this article because you are going to open an online store or start your own business, it is important not to make a mistake with the seasonality of the product.

Let's look at the product that is at the top of the list on Avito - a fan.

To analyze seasonality and demand, we will use the well-known service https://wordstat.yandex.ru/. It is designed to gauge user interest that can be applied to the product we have selected. Before you start, you must register/log in to the service. If you don’t want captchas to pop up all the time, it’s better to immediately disable adblock or its equivalent.

Next, we select the region that interests us (in my case, I look at data for Russia, Ukraine and other CIS countries). Next, I enter the request “buy a fan” into a special field, since it more accurately reflects the intent of users than just “fan.”

The service shows that over the past month there were 236,554 impressions for this request (wow, that’s pretty cool!). We can conclude that the product is in demand. Let me check the seasonality of this product! I just did a search “By words”, now I’ll switch the checkbox to “Query history” and see what happens. The graph shows that in 2016 the demand for fans doubled compared to last year (apparently, it is VERY hot this year). Thus, if you purchased fans and started selling them in the winter, most likely nothing would work out. Therefore, never buy a product without testing the demand!

Of course, the example I gave is obvious - it is clear that it is hot in the summer, and the demand for fans will be greater than in the cold season. However, not all products are so obvious. It is also better to look for niches where the graph is just starting to rise - it is better to prepare for the season in advance.

Rating of the most popular goods from China

It is difficult to determine the sales leader in the Chinese market, because everything is bought there in huge quantities. Have you ever ordered anything from China? Personally, I ordered a watch, scales, a case for an e-reader, a bag, a UV lamp and all sorts of other things. If anyone doesn’t know, here are 2 sites where the bulk of the population of Russia, Ukraine and the CIS orders goods from China:

1. Aliexpress is more designed for retail purchases - here you can easily order goods in one copy. However, sometimes it is more profitable to buy a product in a regular online store than here.
2. Alibaba is a large wholesaler: prices for goods are much cheaper, but you will have to order in bulk. Often, delivery of goods costs several times more than its cost.

1. Cell phones;
2. clothing and footwear, including copies of world brands;
3. laptops and tablets;
4. Appliances;
5. computer components and accessories;
6. goods for sports and recreation;
7. bed dress;
8. furniture;
9. electrical goods;
10. equipment and machines.

Of course, the data does not reflect reality 100%, but the truth is somewhere nearby.

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