The first spread of the magazine. Unusual magazine spreads top best

Designers are well aware of the important role mockups play, especially when they need to demonstrate to the customer how the work will look, as they say, “live”. At the same time, many designers, especially beginners, find it difficult to draw a layout, especially if it is a magazine or book layout. Today on the Internet you can find many free layouts, or rather, mockups of various magazines. With the help of mockups, you can very quickly embed an already laid out page or photo into a PSD file. In this case, the finished illustration will look as if the viewer is looking at a real magazine.

In addition, the use of ready-made templates also helps the designer himself - looking at his work from the outside, it is very easy to notice flaws and errors. FreelanceToday brings you 15 free magazine mockups to showcase your work.

A very interesting pattern. Its main advantage is that the magazine looks as natural as possible - shadows fall on the pages, everything is very realistic. There are 3 layered PSD files with smart objects in total. Size - 2000x3000 pixels.

Created by designer Alejandre Cordozo, the mockup allows you to showcase your work from a variety of angles. This is one of the best templates and at the same time the easiest. To place your file in the template, just double-click on the green Smart Object and paste your work there. Excellent work by the designer, which has received many enthusiastic comments on Behance.net.

A simple layout of a magazine spread. After your image is inserted into the layout, all effects and styles will be automatically applied to it, so that the finished illustration will look very natural.

Free magazine layout by designer Daniel Zajatz. Includes 3 PSD files high resolution. Very interesting angles - this is sure to be noted by customers. In addition, the mockup can be used as the basis for creating an illustration for a portfolio.

Magazine spread by Chris Scholten. An excellent option for demonstrating the inner pages of a printed publication. The file size is 2500x1500 pixels. Mockup can be used in both personal and commercial projects.

This layout is suitable for those who need to show how the magazine will look like when you pick it up. Mocap is different high quality- The resolution is 300 dpi.

Photorealistic layout of a magazine spread. You can present your work in a very interesting perspective. A falling page spread is a very interesting idea. The file size is 3500x2300 pixels.

Another magazine spread. To insert your image into the layout, just double-click on the smart object, place your image and save the file. Everything is very simple, even a beginner can handle it. The layout is completely free and can be used in personal and commercial projects.

By downloading this mockup, you can show not only the magazine spread, but also the front and back sides of the cover. The layout is multi-layered, with smart objects. If you wish, you can change the background to one more suitable for your design. The size of the PSD file is 1920x1280 pixels.

Photorealistic magazine layout. Perfect for the presentation of glossy magazines with large illustrations on the pages. The file size is 3200x2300 pixels.

One of the most popular and sought-after advertisements is advertising in the press.

As you know, the most profitable placement of information about a product or service is on the first and last pages. To place your advertisement there, you need to pay a lot of money, but manufacturers and firms are ready for a lot, if only their product becomes popular and recognizable.

And the spread of magazines is not only a profitable place for advertising, but also provides a wide field for imagination and activity. The photos on spreads can be placed in such a way that they will look very unusual and original. According to studies, advertisements placed in the press have a slightly more positive effect on consumers than advertisements in other places. Advertising in the press is unobtrusive, and at the same time effective.

We have selected the most original and interesting, in our opinion, ways of placing advertising information on spreads of glossy magazines.

1. DHL (postal company) advertisement.

This advertisement focuses on how quickly and without problems you can receive your package. "Chip" advertising in a transparent sheet, which depicts the package. Flipping this sheet back and forth, the painted package, as it were, passes into the hands of the recipient.

2. Advertising Smuckers (manufacturer of jams).

3. Advertising MacBook.

The creators of this ad used two unusual ideas, and both were successful because this advertisement became very popular. The image of the ultra-thin MacBook laptop advertised here has been printed almost life-size. First, thin magazine pages suggest that the laptop is very thin. Secondly, the images of the display, lid and keyboard are arranged in such a way that everyone can try on how this laptop will look on your lap.

4. Advertising Sul America (insurance).

The insurance company Sul America makes sure that its customers do not spend money where it can be saved, and offers medical insurance. Turning over the page with this advertisement, it seems as if you have torn the banknote, which is depicted in a certain way, so to speak, piece by piece. The company's slogan is: "Even if you accidentally broke a dollar, Sul America will not let you go broke."

5. Advertisement for Thinh Furniture (furniture manufacturing).

And this ad will surely appeal to those who love a variety of paper crafts. Turning the page, you get miniature models of a chair, table or wall shelves. Perhaps Thinh Furniture wanted to show that making furniture for them is as easy as turning the page of a magazine.

6. Advertising Adidas (sportswear).

This advertisement is very simple, but also very original. Pictures of girls in sportswear are located exactly in the center of the turn. Since the athletes are depicted in certain poses, when flipping through, it seems that they are doing physical exercises.

7. Advertising Clinique (production of cosmetics).

Every woman knows that the main property of a good mascara is the ability to make eyelashes long and thick. Advertisers came up with the idea of ​​simply cutting the page into strips, thus imitating beautiful eyelashes. Whether it is convenient to read such a “cut” magazine is unknown to us, but the advertising idea is interesting in any case.

8. Advertisement Arcor (chewing gum).

Gum chewers often blow bubbles during this process. The creatives decided in this way to show what size a bubble inflated from Arcor chewing gum can be.

9. Solarium advertisement.

This advertisement is not placed on a spread, but on two pages, going one after another. This method is also often used when advertising information should not be presented all at once, but in portions. The reader looks at the first page, the information on which is designed to intrigue. Typically, the first page of an advertisement does not include either the name of the company or the name of the product being advertised. You turn the page and see the "Clue".

This tanning bed ad made good use of this concept. On the first black-and-white page it says: "Look at this page - it is directed towards the light of the sun." On the second page, the image is already in color (the poppies have turned red, the sky is blue, the grass is green), and the inscription: “Look what use you can get from it.”

10. Advertising WMF (manufacture of tableware).

Every chef in the kitchen knows that beautiful cuts require perfectly even and uniform pieces. The front page of the magazine features two mirror-image photographs showing the precision with which products can be cut with WMF knives.

11. Advertising car Seat.

The principle of this advertisement is based on the same principle as the MacBook advertisement described above. The reader is invited to try for himself how this or that product will look in his hands. If you get a magazine containing such an advertisement, you can literally "take the wheel" and feel like driving a car.

T3 art editor Luke O'Neill offers ten rules of thumb for improving the design of any publication.

The fundamental skills required to be a good layout designer are much like those required for any other form of graphic design, but like any specialized field, this area requires the application of special tasks and general rules.

In the next 10 paragraphs, I will briefly describe some general rules and good book design approaches to help you come up with a new headline or just consider a career as an editor.

1. Define your audience and personal design style

Anorak, an independent publication, has filled a market niche with a truly creative, sometimes anarchistic magazine for children. This is actually the most important rule, whether you are releasing a new edition or designing an existing one. It is very important that you know your audience and sketch for them accordingly.

In the same way, the reader must identify with the style of presentation of the material, the format of the publication must be addressed to him - both verbally and on a more subtle subconscious level.

2. Cover first

Whether you are a national consumer publication, a small publication with a narrow target audience or an online resource, the reality is that the cover is the most important page in a magazine and should be the focus of most of your time.

The cover needs to work on multiple levels - it needs to be unique enough to grab attention on the crowded newsstand shelves and at the same time not alienate existing readers. It should arouse curiosity and intrigue, tell a story, revealing to a potential reader the contents of the materials. Always try to design covers for digital publications ahead of time, as what works with a newsstand and print is unlikely to work on screen or as a small thumbnail.

3. Choose the Right Cover Approach

Without the limitations of print publications, digital covers should still make some impact - as Esquire Weekly's Scarlett Johansson cover does so successfully. There is no single template for designing the perfect cover (although some may tell you otherwise). First of all, it is a combination of an excellent worked out idea and a kind of magic.

The joint approach of the editor and the team to the idea is important. Take advantage of their experience, discuss new idea together and don't be afraid to step back if you think something isn't working, or just ask them to come up with some alternative cover ideas. Most importantly, never try to create in a vacuum.

4. Stick to a modular grid (but don't overdo it)

Grids are the basis for all areas of graphic design, but they are most important in editorial design. It is important that you always have a modular grid ready to use, as it will form the basis of your sketch, structuring the pages.

A modular six-column grid with two symmetrical columns of text looks very different from a seven-column grid with two columns of text and an irregularly shaped column. Try inserting your body text first and then building the grid, as the font size and line height you choose will fill the grid later.

You might think that I'm contradicting myself by saying that the use of a grid is important, but it seems to me that such restrictions can sometimes be avoided. A somewhat free-form sketch can be a welcome relief from the overall rigor of the modular grid.

5. Typographic hierarchy

You'll find some of the most beautiful and experimental typography in magazines, but that's not the limit. All excellent editorial design should have a strong typographic structure - from body copy to bold headings - size selection will not only help the headline stand out perfectly, but also help the reader navigate the structure.

There are too many different approaches, it's impossible to describe them all, but I personally found for myself that when it comes to choosing a font size - the smaller the better. A couple of fonts (or even fonts of the same type) can be much more impressive and effective than trying to fit everything possible into the text, plus a kitchen sink to boot. Too many elements - and your sketch can be perceived negatively and give the impression of a mess and lack of a single position.

6. Don't be afraid of spaces

Master of restraint Matt Wyllie demonstrates skillful use of size and spacing in Independent Magazine While space is a luxury of sorts for many of us, resist the temptation to fill every inch of extra space you have.

A stunning photo can have more impact if it's scaled down and framed in white space, or the focus can be on a headline in the middle of the page surrounded by whitespace before the body text starts.

7. Inserts

In the first volume of the Computer Arts Collection, for convenience, we provided empty decorative inserts between the bookmark and list sections. Inserts are incredibly important in any journal, a structured flatplan with section breaks can really help, allowing the publication to breathe freely and the reader to navigate through the publications.

Usage various kinds paper inserts are a great way to let the reader know they're in a different section and it will immediately add a different vibe. If you don't have that option, then just use a full-page borderless photo, or position it on the right rather than spread, which can be a welcome departure from the norm.

8. Hierarchy of elements and initial positions

When confronted with a number of different elements or stories of varying size and importance, it is easy to feel overwhelmed. Make it clear which story or element is top of the rankings by using placement, title size, and image size. Drop caps, pointers, and simple introductory graphics can orient the reader.

Be careful with these components in digital editions, as decorative graphics can be seen as clickable buttons. When designing an iPad layout, try to think of it as a layout, where each graphic has its own function.

9. Always think cross-platform

Magazines need to be truly cross-platform - that's what T3 came to when they made their publication the best-selling iPad magazine in the UK. Whether you're working on print, tablet, or both, it's important that your projects work across all platforms in the same way without feeling siloed in design and visual language.
Good practice is to develop a sketch first for the digital edition in order to achieve usability, since it is often much easier to translate a project to a printed page than vice versa. Also, think about how your illustration can work across different platforms. Is it possible to add some animation for the digital version? Perhaps the speaker in the print edition can become animated in the iPad version.

10. Be unique

"Net a Porter" and the Kickstarter-funded "The Great Discontent". Both launched innovative projects.

Finally, and possibly the most important thing is to be unique in ideas and design. With everything in the publishing industry in flux, it's more important than ever to stand out from the crowd.

Evidence of this is the seemingly never-ending stream of new, beautifully designed and well thought out independent publications that continue to thrive. Not to mention companies that were originally digital and blogs like Net a Porter, which brings magazines to market - and not just digital consumer editions, but a full-blown high-end glossy publication that sits next to Vogue on newsstands. I thought print media was dead, no?

Layout is a very unregulated environment. On the one hand, there is a set of rules that must be followed and with the help of which the layout is formed. printed matter. But the severity of these rules varies easily, and the rules are often blatantly violated. No matter how sad Tschichold and all the fathers of the Swiss style may be, often even one of the best publications arrange anarchy.

1. Photo on photo

The main thing here is to choose the right pictures. They must have a common integrity, at the same time, one of the images must be a logical continuation of the other. The main thing is to choose the desired dominant - the picture on which the text block will be located should in no case outweigh the composition and carry more semantic load.

2. Dice

You need to be extremely careful here, otherwise your modest and cute spread can suddenly become rampantly vulgar. If you decide to use a plate, then it may turn out to be a good move that the color gradation between the substrate and the plate will be weak, creating a single tone tandem. You can also play with transparency or layer order.

3. Cropped photo

A photo cropped along the contour often causes indignation. The reception is hackneyed, often ugly and destroys all the charm of the grid and structure. Looking at the example below, you might think that everything said earlier is completely absurd. If you use this technique, then you need to introduce good idea and spice it up with the old canons of Alan Helbert.

4. Everything on its own

Even with minimal funds and expense, your spread can look like a top-notch piece of work. One has only to abstract slightly from the realization that you are working with text, and try to work as with some kind of geometric object. For example, let everything “run its course” diagonally, in a circle or back to front.

5. Title

The so-called pictures are an integral part of any publication, be it a magazine, a newspaper or the simplest booklet. And the way you present them can play both a plus and a minus. Do not take it too seriously and conservatively, irony and naivety will not hurt here, imagine, sometimes even a simple contour graphics next to a harmonious stylistically consistent headline will win the reader's attention a hundred times more than a colorful image. Any headline can become a good illustration on the page and get all the laurels and praise.

Modern glossy magazines literally crammed with ads. However, over time, we get so used to annoying ads that we automatically turn pages without noticing the efforts of advertisers. And they, for their part, are doing everything possible to catch our attention. For example, they are designing such unusual turns, which will be discussed in our today's article on the site of the top best

Reversals from Adidas: Sport forever.

Greenpeace

Deforestation continues with every new page

Macbook Pro

Super thin Macbook Pro laptop.

wonderbra

Actionable advertisement for Wonderbra push-up bras. Just pull the string!

DHL

Creative spread from international courier service DHL. Timely delivery is guaranteed.

Arcor

Arcor chewing gum is the best bubble gum in the world.

EPILDOU

EPILDOU depilation strips - just peel off the spread pages and make sure they are 100% effective.

SulAmerica

SulAmerica Spreadsheet: "Our insurance won't let you do that with your company's resources"

Hawaiian Tropic

Advertisement for Hawaiian Tropic sunscreen. Just hold the spread up to your face and “enjoy the sun”.

Clinique

Spread from the cosmetic company Clinique. You can have the same eyelashes!

Ikea

Folding closet concept

Repromed

Creative spread from Repromed in support of the campaign to attract sperm donors. The magazines were handed out to potential donor candidates who found that some of the pages were glued tightly together. When the pages were torn, the guys' eyes opened beautiful girl in underwear that says "Don't Waste Your Cum".

Garmastan

Advertising spread in a magazine about motherhood. As soon as you separate the glued pages, the baby's mouth tears a piece from the mother's nipple. This ad shows Negative consequences breastfeeding, from which Garmastan lotion helps.

Styx

Men's underwear from Styx has a unique design, thanks to which you can not be afraid that the fabric will cut between your buttocks. The inscription on the card reads: "This is the only time Styx crashes into your ass"

Hombre Magazine

You can see the ad only by tearing the glued pages. Men's magazine Hombre: This is us.

WMF knives

MiraDENT

Creative advertisement for Miradent dental floss from German advertising agency Philipp und Keuntje

bikini advertisement

Thin, like this ribbon. It's almost impossible not to pay attention.

McDonald's

Extra large coffee at McDonald's

Subaru

Sunsilk

A striking difference between the two facing pages. The slogan reads: "Without Sunsilk, you're only doing half the job."

Viasat

Advertisement for the television show "For Money, I'm Ready for Anything", in which cash brings pain.

Seat cars

This promotional spread makes you feel like driving a new Seat.

Furniture by NHA

The spread reveals that NHA furniture can be assembled in seconds!