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Shop fruit vegetables: business plan. Vegetable business: how to open a vegetable store

At a fruit and vegetable store, you can earn from $3.5-5 thousand per month, and in the season that falls on December-January, the profit can reach up to 10 thousand dollars.

$20,000 will be enough to open a greengrocer's shop.

The first stage is formal and documentary. It is necessary to register as an individual entrepreneur, obtain permission from the sanitary and epidemiological station, the fire service, and the state trade inspectorate. All these trips through the authorities will take at least two months.

For the conclusion of the state service of sanitary and epidemiological supervision that the premises meet the necessary standards and requirements, you will have to pay about 4-5 thousand rubles.

In addition, it is necessary to conclude an agreement for the maintenance of vegetable shop equipment (cash registers, scales, refrigeration units), which costs 2 thousand rubles a month. A complete set of store equipment will cost the owner $3.5-4 thousand and consists of showcases, slides, counters ($1 thousand), a refrigerated display case (- $1.5-2 thousand), a freezer ($400), scales ($15 ), cash register ($460).

Grocery shop space

It is better to open a fruit and vegetable store either in a residential area or not far from the metro. In this case, the flow of buyers is guaranteed to you - in the first case, these will be residents of neighboring houses, and in the second - a large flow of people guaranteeing high sales volumes.

An ideal option for an entrepreneur who is not limited in finances is to open one good store with a large warehouse and several outlets in shopping centers.

The area of the premises for a vegetable shop should be at least 50-6 square meters. m, of which 40 sq. m is allocated for the trading floor, and the rest of the area is occupied by warehouses and household. The cost of rent depends on the location and ranges from about $ 1 to 2.5 thousand per month. It is worth planning another $ 10-12 thousand for the repair of the store.

According to experts, the success of a grocery store depends on the details: from the smell in the store to the smile of the seller. An entrepreneur also needs to be prepared for the fact that at any moment a strong competitor may appear nearby, and then it is worth thinking about changing the format.

Organization of deliveries to the grocery store

The choice of supplier should be taken responsibly. It is better to first independently study the wholesale market for vegetables and fruits, purchasing products from different suppliers. And only then choose a few conscientious and with good conditions.

The daily purchase of goods will amount to 10-15 thousand rubles, which will be about 2-2.5 thousand dollars per month. The main condition is that the goods must always be fresh. Damage to unsold goods can reach about 15%. This product is sold at a 50-70% discount.

The minimum markup in the fruit and vegetable store is 30-40%, the maximum is 200-250%.

Formation of the assortment of a fruit and vegetable store

The assortment of a specialized vegetable store should have everything from traditional pumpkins to exotic fruits. The number of product names should be at least 70-80 units.

Exotic fruits are best placed on the top shelves to give the buyer the illusion of a rich choice. Fruits should not be hidden in closed glass cases, as they should smell. A fruity smell can be the highlight of such a store. To enhance the aroma, you can purchase special flavors.

You can supplement the assortment of a vegetable store with canned and frozen vegetables and fruits, as well as juices, including freshly squeezed ones.

Recruitment in a vegetable store

Friendly staff is the key to successful sales in a vegetable store. Since the main buyers of a store in a residential area are residents of neighboring houses, sooner or later all of them will become regular customers if they like the service and quality of goods in the store.

The salary fund of a vegetable store, which is served by three sellers and one loader, is $ 800-1 thousand.

Yakovleva Natalia
(c) www.site
materials of the Delovoy Petersburg newspaper were used in the preparation

Fruits and vegetables are in demand at all times, so there will always be a buyer for this product. There are many options to organize a vegetable business, so you can always find something for your starting capital.

Business organization options

Trade in vegetables and fruits can be organized in the following ways:

Through a tent or kiosk.
From a car on the street.
On the market from a point of sale or a car.
A complete store.

The most popular option is selling from a car. In which case, you can always move the outlet to another location if it turns out to be not very profitable. In addition, there is no need to issue various permits from the SES and the fire inspection when you set up a kiosk. A tacit agreement with the local authorities is enough. True, such trade will bring less profit than a stall. Therefore, having run in several options for mobile points, it is worth deciding in which place the trade is best and set up a kiosk there.

Legal registration of business

The business plan of a vegetable shop should provide for the registration of entrepreneurial activities. It is best to formalize it as an activity of an individual entrepreneur on simplified taxation.

In addition, trade can be carried out with a permit from the state trade inspectorate, after which the fruit trade kiosk must obtain permits from the electrical supervision, fire supervision and SES.

Place for a kiosk or shop

For street fruit trade, you need to find a passageway where a large flow of people passes during the day. These can be subway exits, pedestrian crossings, intersections of large streets, sleeping areas. Approximately in the same places you can install a kiosk.

It is a little more difficult to answer the question of how to open a vegetable store. In this case, in addition to the requirements described above, the room must have an area of at least 40 square meters. m. and be divided into the following zones:

room for sorting vegetables;
fruit picking room;
warehouse of goods with refrigerating chambers;
Utility room.

It is very important to equip it with good ventilation to eliminate the smell of rotten vegetables and fruits.

Product Suppliers

It doesn’t matter what you decide to open, a store or a stall, the first thing you need to start a business with is finding reliable suppliers. When the sale is organized from scratch, entrepreneurs travel to nearby villages and buy products from farmers or from farms. True, in this case it is difficult to get a document from them. Confirming that the products are grown without nitrates. It is difficult to conduct official trade without this document.

Therefore, most often the goods are purchased at vegetable bases. In this case, you can agree on the return of a certain amount of damaged goods, as well as receive all the necessary documents for the products. With reliable bases, you can conclude contracts for several years.

Logistics

The next important point in the question of how to open a vegetable store or stall is the availability of transport. The products you will be selling are perishable. It must be purchased in small quantities, but often replenish the goods. Therefore, you will have to travel quite often. In addition, different products may be located in different vegetable bases. And if you have several outlets, then fuel costs can be high. Therefore, it is important to study the demand in advance, think over the range and routes of transport.

Business risks

Before you open a tent, you need to think through all the risks of this business. Two factors can be attributed to them: commodity and human. Commodity is associated with the fact that vegetables and fruits quickly deteriorate, so the main risks associated with the sale of this product are:

rotting (15%);
shrinkage;
shaking;
breakage of glass containers (when selling canned products in glass containers).

The human factor is related to the conscientiousness of sellers. It is difficult to find a distributor who will not save part of the proceeds in his pocket. But all issues are resolved by thoughtful steps of business organization.

Price formation

The markup is set taking into account all the risks and the approximate sale of goods per day. This should also include related costs:

rent;
electricity;
public utilities;
taxes;
salary;
fuel.

The average margin is about 30-40%, and for certain groups of goods - up to 200%.

Staff

At least one distributor is required per outlet, and preferably two for shift work. We need a driver who will also unload the goods. If you open a store, you will need another person who will sort through vegetables and fruits. The functions of the driver can be performed by the entrepreneur himself, especially since it is desirable for him personally to purchase goods at the base.

Store Equipment

Another question is where to start trading, what is needed for this, besides the goods themselves? If it is carried out in the market from a car or on the street, it is enough to have trading scales and packages in which the goods will be released.

To start trading in a store, you will need to purchase special trading equipment:

showcases for displaying goods;
counter and racks;
cooling chamber;
scales;
refrigerating show-window for the frozen vegetables and fruit.

Product range

The outlet on the street should offer the most popular seasonal product. In the store, it is desirable to offer a wide range of not only seasonal vegetables and fruits. You can start trading at a stationary point with the following range of goods:

potato;
garlic;
carrot;
tomatoes;
eggplant;
cucumbers;
apples;
plums;
cherry;
pears;
cherries;
Exotic fruits;
frozen fruits and vegetables;
canned vegetables and fruits;
dried fruits;
water;
juices.

The success of the sale of goods in the store largely depends on the correct display of goods. It should be convenient for the visitor and attract his attention.

Small calculations

If you plan to start trading from a car, having your own car, business investments will be minimal. It will be more expensive to start trading in a stall. In addition to the purchase of goods and wages, you will have to purchase a kiosk, which costs from 43 thousand rubles. On average, a business will require a start-up investment of about $100,000, but it will pay off in 12-14 months.

Any fruit and vegetable shop can bring a very significant monthly profit, reaching up to 30 thousand conventional units. The profitability of a trading shop is directly related to seasonality. So, relative calm is observed from the end of July until October. The peak of sales falls on the first months of winter and, of course, the long New Year holidays. On average, the owner of a fruit and vegetable store receives a monthly income of 3.5 to 10 thousand USD. A number of simple tips will help increase the profitability of your business.

Step-by-step instructions for opening a fruit and vegetable shop.

Step one. Registration.

So, if you decide to open a fruit and vegetable shop, first of all you will need to register. About 8-9 weeks will have to be taken to issue all kinds of permits from state supervisory authorities (fire inspection, sanitary and epidemiological service, and others).

In addition, to open a fruit and vegetable store, you will need to register as an individual entrepreneur.

If the package of documents is formed correctly, at the next stage you will receive a conclusion on the compliance of the premises with the necessary standards from the State Service for Sanitary and Epidemiological Surveillance.

After that, it is necessary to conclude an agreement with a company that will set up and maintain the equipment necessary for the operation of the store (scales, cash registers, refrigerators, etc.).

Step two. Room selection.

Particular attention should be paid to the location of the store. Even the most unsuccessful choice of location may not be realized. It is best to open a fruit and vegetable shop in a residential area, in rooms on the first floors of houses, or near a metro station. The first option will provide a constant flow of local residents, the second - greater traffic and a constant crowd of people. Of course, it would be ideal to choose a room in a new building near the metro.

The optimal total area of the store is 50-60 sq.m. At the same time, 40 sq.m. is allocated for direct trade, and the rest is occupied by warehouses, a utility room, and a bathroom.

For those who are thinking about a larger business, opening a shopping pavilion in a shopping mall or supermarket, or a separate store with a warehouse, is suitable.

Step three. Supplier selection.

The most common mistake of those who decide is the refusal to make independent purchases in the first months. Only personal experience will allow you to choose a reliable wholesale supplier with good prices. And remember, it's best to buy from several suppliers at once!

With a good profitability of the store, daily for the purchase of goods will have to allocate from 30 to 50 thousand rubles. It is extremely important that you always have fresh vegetables and fruits. The volume of purchased products will have to include an additional 15% - the average percentage of damage to goods, but the figure may be higher. But do not be afraid of goods with a spoiled appearance! They can also be successfully implemented if you offer customers a discount of 50-70%.

Step four. Assortment work.

The assortment of a fruit and vegetable store should include both traditional and exclusive items. You need your own "zest" that will provide a competitive advantage. For example, if you place exotic fruits at the entrance, the consumer will think that the store really has a rich selection. A pleasant smell can also attract attention. Of course, it is not so easy to find products with a strong aroma, so you have to go for the trick. Purchase air fresheners with pleasant fruity notes. They will help to set the buyers in the right way.

It is better for a specialized fruit and vegetable store to refuse to sell goods of dissimilar categories (, gastronomy, etc.). But the assortment can include all kinds of juices and canned fruits and vegetables.

Step five. We recruit staff.

And finally open a fruit and vegetable shop and well-selected staff will help. It is the seller who is the face of the store, and his goodwill and courtesy ensure the flow of customers and regular customers. A good salesperson should be able to keep up a conversation, be active, quick and sincerely love his job.

Fruits and vegetables will never lose their popularity. After all, they contain so many vitamins, and not a single dish of a modern consumer can do without vegetables. Fruits have always been considered a decoration of the festive table. In winter, they are especially valued due to their high vitamin content. There has always been and will always be a high demand for these products. But to start a business in this direction, you need to learn some important points. The main thing is that fruits and vegetables quickly deteriorate, and also in the sales market, a novice businessman will face a large number of competitors, so you need to be prepared for some difficulties.

Prospects for the development of vegetable business

The first thing that a novice entrepreneur in any field faces is competition. A lot of people just can't stand it. There are enough competitors in the sale of vegetables and fruits. Here and supermarkets, and small shops, and vegetable market rows. But this is no reason to stop. Supermarkets do not always sell fresh and high-quality vegetables, the market is full of products without certificates. If you are serious about going into this business, then a competent business plan will lead you to success.

We need to understand why people visit supermarkets. Many are not satisfied with the quality of the goods, many with the assortment. It is worth noting that leads people to the supermarket lack of alternatives. Many microdistricts of the city are simply deprived of vegetable shops and stores, so buyers have no choice but to go to the nearest supermarket and be content with what is offered there.

Experienced entrepreneurs can say with confidence that the sale of fruits and vegetables is quite a profitable business. Even the most ordinary vegetable shop can bring a good income. The main thing is to correctly choose the location of its location and choose the range of goods corresponding to demand.

There are several options for trading fruits and vegetables:

A trading stall specializing in the sale of fruits and vegetables;
Vegetable shop;
Wholesale of vegetables and fruits, delivery to customers.

The type of activity may depend on several factors: the funds available to a novice businessman, competition in the area, demand for the proposed product.

How to choose the type of activity:

Wholesale base. Its opening is possible only if one or more trucks are available, as well as if you have the necessary connections and an established client base;
Shop or stall. The best option for a beginner. You can open a store if the entrepreneur has his own premises for the store or has the opportunity to rent it;
Counter. This is an option for those who do not have large amounts of money. In this case, it is better to start with several types of fruits or vegetables, and as the business develops and income increases, the assortment can be expanded.

But do not forget about the rules. Any trade must be authorized by certain authorities, the goods must have all the necessary licenses, and the entrepreneur must always have the entire package of documents. Otherwise, such an enterprise will be closed, and the owner will be fined.

Wholesale of fruits and vegetables

Starting a wholesale business is not the most profitable solution. To do this, you need to rent several premises that will serve as warehouses for large consignments of goods:

purchase equipment that will allow you to store products that quickly deteriorate;
complete all necessary documents;
to ensure timely delivery of orders to customers.

All this requires quite large investments. But in addition to money, extensive connections will also be needed here in order to establish a client base. If there are few customers, then the goods will deteriorate, and this will cause quite a lot of damage.

If you have already decided to do wholesale, then it is better to start with potatoes. This is not only the most popular product, but also a product that can be stored for a long time and does not deteriorate. While exotic fruits and vegetables are stored little and require special storage equipment. In addition, potatoes do not require as many permits and certificates as, for example, pineapple.

An entrepreneur who decides to open a vegetable store faces three main problems:

Room. It needs to be redeemed or rented, moreover, it is necessary to obtain the right to trade in this room with one or another product;
Have cash, the minimum amount of which should not be less than 500 thousand rubles;
Conclude agreements with wholesale bases for the supply of products.

The total area of the premises for a vegetable shop must be at least 60 square meters. m., where 30 sq. m. is allocated to the commercial premises, and 30 to the warehouse.

The assortment of the store should not be limited to those goods that are available at the nearest vegetable base. The list of suppliers needs to be expanded, choosing those goods that are not very common in your area and goods for which the demand is highest.

In many cities, trading in street shops is common. These are such trading counters that constantly change their location. Such trade is good in the warm season. People willingly buy fresh fruits and vegetables and the seller is comfortable being on the street. In winter, vegetables and fruits freeze, buyers are not satisfied with frozen goods, and the seller seriously risks his health.

Some entrepreneurs manage to earn so much money during the summer period that they can afford to close a street shop in the winter. But such trade is extremely unstable and does not bring constant income.

With this type of trade, you can start your own business. Thus, you can get acquainted with the demand, earn some capital, which you can then spend on developing a larger business. It is better to start with the most unpretentious vegetables: carrots, potatoes, apples. Gradually, the range can be expanded.

Many large firms now started with such street shops.

Business plan for opening a store

Decor

First of all, you need to register yourself as an individual entrepreneur. In the tax office, you need to write an application for simplified taxation. In addition, a number of other documents are required, namely:

SES permission;
Permission of state supervision;
Electrical supervision permit;
Permission of the State Trade Inspectorate for trade.

Before opening a store, it is necessary to find out which products are most popular among consumers, what is the demand for vegetables and fruits in a given area or region. It is also necessary to find out if the future store has competitors, their main direction of trade and pricing policy. Prepare and equip the premises, acquire transport and hire staff.

room

The premises for the sale of fruits and vegetables must correspond to their direction. It should be light, dry, maintain an optimal temperature, and be well ventilated. In addition to the trading floor, the store should have several more utility rooms:

For sorting vegetables;
For sorting fruits;
Warehouse with all necessary equipment;
Utility room.

It is better to locate your store in a place where more people live, but fewer stores have been built. It does not make sense to open a grocery store near a supermarket or across the street from a competitor store.

Supplies

Vegetable bases are usually engaged in deliveries. Contracts are concluded with them for the supply of fruits and vegetables. Depending on the content of the contract, the base delivers products directly to the store with a certain frequency, usually once a week. The number of deliveries can be agreed immediately, or you can specify the quantity of goods you need before each delivery. The second option is much more profitable, since each time the sale of certain fruits and vegetables goes differently.

Experienced entrepreneurs agree with the bases that they can return some of the damaged goods to them. This allows you to save some money.

One of the supply options is to purchase directly from farms. But these must be proven farms with all the necessary certificates and certificates for their products. If these documents are available, the entrepreneur completely disclaims responsibility for the quality of the goods.

In both cases, everything depends on prices and on the goods offered by suppliers. It is better to conclude an agreement with them for several years at once. It's profitable. After all, if prices rise, many contracts state that the entrepreneur will only purchase goods at a certain price.

It is better to independently go to the base for the selection of goods.

Transport

Transport is one of the main points when opening this business. When dealing with fruits and vegetables, you need to understand that these are products that do not lie for a long time. Therefore, you should not buy them in tons. It is better if you carry goods often, but in small quantities. It's a hassle, but your store counter will always have the freshest fruits and vegetables. This fact will certainly attract buyers.

Importation of goods must be considered. Some products are bought more often and more, such as carrots, potatoes, apples, and some less often and less, such as kiwi. Many products are seasonal, such as tangerines and pineapples. There is a group of fruits and vegetables "for an amateur", such products are bought extremely rarely or not at all in demand in a particular region.

Risk

There is always risk in business, especially for beginners. It is also present in the sale of fruits and vegetables:

Shrinkage of goods;
Shaking products;
Rotting, can reach up to 15%;

During the transportation of preservation, glass jars may break, which leads to damage to the product and your losses.

Personnel and equipment

From the staff in the store you must have:

One distributor;
One worker who could unload goods, sort through fruits and vegetables;
The driver, to save money, the entrepreneur himself can work as a driver.

Depending on the growth of the business, the staff should also be replenished.

The equipment must be of high quality and always in good working order:

Show-windows for a trading floor;
Racks and counters for displaying goods;
Baskets;
Refrigeration chambers for storing "capricious" goods;
Showcase with refrigerator for frozen products;
Scales.

For a store to be competitive, its assortment should not be worse than in other stores. A good store has in its assortment from 35 to 65 items of different goods.

What should be:

Fresh vegetables: potatoes, carrots, onions, garlic, eggplant, etc.;
Fresh fruits: oranges, apples, bananas, kiwi, etc.;
Dried fruits: prunes, dried apricots, etc.;
Frozen vegetables and fruits;
Exotic fruits: mango, avocado, pineapple, etc.;
Canned vegetables and fruits;
Juices;
Water.

Much depends on how profitable the product is located. Buyers are attracted by the beautiful design of the shop window, fresh and beautiful fruits and vegetables, bright colors on the front rows.

Benefit

Of course, the trade in fruits and vegetables is a profitable enterprise. The demand for them never drops. The only downside is seasonality. In summer, the demand for fruits and vegetables drops. This is due to the fact that many have their own dachas, where in the summer they are content with homemade vitamins. This must be foreseen and for this period to protect yourself from significant losses. It is best to reduce the number of products supplied and, if possible, reduce the price.

Expenses

The daily revenue of a street shop can range from 6,000 rubles to 21,000 rubles. Which is about 55 thousand rubles a month. From this money, you can immediately deduct 7%, which will go to the salary of the implementer. The average markup on a product is 50% of its wholesale price. It makes no sense to charge more, since the prices around the city are about the same, buyers will immediately notice the difference. Damaged goods is approximately 15% of all available, which is also included in the costs. A trading place needs to be rented, and this is another 1.5 thousand rubles. And another type of expenses that cannot be avoided is taxes, about 2.5 thousand rubles.

Based on these calculations, we can conclude that in order to open a vegetable shop, an entrepreneur must have at least 100 thousand rubles.

Shop

Renting a room will cost 13 - 15 thousand rubles, depending on the area. Repair, the most expensive part, from 500 to 700 thousand rubles. Purchase and installation of the necessary equipment - 250 thousand rubles. The goods will cost 150 - 200 thousand rubles. The margin in this case depends on the product and can range from 40 to 250%. Such a business will pay off after 6 months of work.

Not all fruits and vegetables keep well in the refrigerator. For example, bananas in the refrigerator quickly become covered with black spots, and cucumbers become damp. Therefore, these products are best stored at room temperature in separate containers. With such storage, they can lie for several days without losing their shape.

All other fruits and vegetables will do well in the refrigerator. But at the same time, it is necessary to observe the temperature regime, which should not go beyond +8 to +13 degrees.

Greens should not be stored in the refrigerator in an open form. It must be wrapped in cotton fabric, and then wrapped in foil or polyethylene. In this form, greens can be stored for quite a long time.

Do not require storage in the refrigerator potatoes and watermelon. These products take up a lot of space and feel great in a cool dark room.

Berries are stored for a short time, depending on their tenderness. Strawberries, raspberries, blackberries, etc. can lie in the refrigerator for no more than a day. Stronger, for example, sweet cherries will last about three days.

Do not put onions and potatoes side by side, this leads to rapid deterioration.

Tomato;
Cucumber;
Onion garlic;
Orange;
Tangerines;
Lemons.

As you can see, starting a fruit and vegetable selling business is not that difficult. A store with such a direction will never be left without customers. Of course, this business has its downsides, but with a smart business plan, none of that matters. In this business, you need to study the market, demand, prices well. It is important to take into account the specifics of the product. Fruits and vegetables spoil quickly, which means that in order to avoid serious losses, you need to purchase goods in a minimum amount. It is better to go to the base once again than to throw away kilograms of goods.

It is important to store fruits and vegetables properly. Improper storage or proximity also quickly leads to spoilage. All these points must be taken into account.

Beginners are not recommended to start with large purchases. It is worth starting with several types of fruits and vegetables, and as the business develops, it will be possible to expand the range. You should not buy exotic fruits and vegetables, such goods are in demand during the holidays, and on ordinary days there is a demand for the usual potatoes and carrots.

Food products are essential products that are in high demand regardless of the season. This type of product includes fruits and vegetables. It is the high demand in this area that pushes many aspiring entrepreneurs to open such a business. Below we propose to consider how to start a vegetable business and carefully analyze the nuances of this market.

Vegetables and fruits are desirable and necessary products in the daily diet of any person.

Market Review

Fruits and vegetables are in high demand not only in summer but also in the winter months. This category of products is rich in vitamins and nutrients necessary for the body. Despite the high demand at any time of the year, this business is seasonal. Such an enterprise brings the main income from the beginning of August to November.

It is very important that the sale of such products is often accompanied by various difficulties. When considering opening a greengrocery store, one must take into account the various complexities associated with constant checks by quality control authorities. That is why such an enterprise requires a thorough analysis of possible risks.

What to pay attention to

Before opening a retail outlet, it is necessary not only to draw up a business plan, but also to develop a business development strategy. In order for the store to become a source of constant income, many different nuances should be taken into account. It is equally important to attract the attention of a potential audience and achieve the location of buyers.

Before opening a retail outlet, you should carefully study the proposed location. An open outlet should be convenient for visiting residents of the surrounding areas. In order to attract a potential audience, you need a rich and rich assortment. The interior of the store also plays an important role.

You should also work out a customer acquisition strategy in advance. In order to increase the potential audience and not lose regular customers, you should sell only fresh and high-quality products. Poor product quality is a sure way to lose the bulk of customers, which negatively affects daily profits.

What products are in high demand

A profitable business selling vegetables and fruits is built on a constant analysis of consumer needs. An interesting, popular and wide assortment is a real guarantee of the company's payback. When developing an enterprise development strategy, seasonal demand for various products should be taken into account. The proposed range should include dozens of different positions, so that each potential buyer has a choice.

Vegetable business is very popular in different localities

Speaking about seasonal preferences, it should be noted that in the winter months, tangerines, lemons, apples, beets and potatoes are in high demand. In the summer months, berries, sweet cherries, cherries, watermelons and melons play the role of demanded goods. There is another category of goods that is popular regardless of the season. These commodities include onions, pumpkins, zucchini, eggplant, and cauliflower.

A competent approach to compiling the assortment and a thorough analysis of seasonal demand will not only increase income, but also significantly increase the reach of potential audience.

Where to get goods

There are several ways to obtain products, therefore, at the stage of creating a business plan, it is necessary to take into account the methods of obtaining goods. Let's look at the main ways to get an assortment:

Purchase from farmers. One of the most common ways to get the necessary goods. Most of the inhabitants of villages and villages willingly enter into contracts for the supply of vegetables and fruits. This option involves a low level of investment in the purchase of goods.
Import. This method is most often used to purchase exotic products that are grown abroad. These foods include mangoes, kiwis, pineapples, and bananas.
Own farm. One of the most expensive options, due to the need for a prepared land plot. A similar method is used by various hypermarket chains. It is important to consider here that own farming is significantly limited due to climatic conditions.

The business plan of a vegetable store is based precisely on the method of obtaining goods. All of the above methods can be combined, which will significantly reduce the cost of purchasing certain goods.

Sale format

There are also several formats for the appearance of the outlet. Below we offer you to get acquainted with the various formats of outlets:

Tent in the market. In order to interest a potential buyer, it is necessary to have a wide and rich assortment. A tent in the market should attract the attention of the audience, due to the high level of competition.
Sale from the car. This method is most often used by farmers who, after harvesting, take their products to markets and food fairs.
Stationary store. When opening such a point, one should take into account the future location of the store. It is very important that your store is located near sleeping areas and the roadway. A small shop should offer the buyer a rich assortment. In order to increase the number of regular customers, it is necessary to pay increased attention to the quality of the goods.
Wholesale. The last option considers the sale of existing products to catering establishments or small retail outlets.

Selling fruits and vegetables comes with many risks

Wholesale of fruits and vegetables as a business can become a source of constant profit and high income, given the presence of certain connections. Useful acquaintances with the authorities of public catering establishments will allow you to have a stable demand for your offer. Despite this, the most popular format of such a business is the opening of a full-fledged outlet.

Market analysis

Before opening a retail outlet, you should carefully analyze the situation on the market. Increased attention should be paid to possible competitors. An objective assessment of competitors' offers will allow you to correctly approach the compilation of the assortment. Also, this business plan should take into account possible risks.

Such an analysis allows you to get a lot of information that will serve as a kind of foundation for your business. At the initial stage, the location and number of competitors should be determined. Next, you should analyze the demand for various categories of goods.

The target audience plays an important role in this matter. At the stage of market analysis, you should identify the possibility of supplying unique or rare goods to your future store.
A business plan for fruits and vegetables should be based on a careful processing of the offer of competitors. In order to interest the buyer, your store must offer services and products that are not available from competitors.

Possible risks and benefits

It should be understood that, despite the profitability of this business area, such an enterprise is always accompanied by certain risks. That is why before opening a store, you should carefully weigh the various factors that negatively affect business development.

One of the highest risks in this area is the short shelf life of the assortment. If the received product is not sold within the first week, then most products will lose their aesthetic appeal. It is the loss of presentation - one of the most common causes of losses. Competition also plays a significant role, so you need to constantly monitor the price dynamics of competitors.

The purpose of opening a retail outlet specializing in the sale of vegetables and fruits is to obtain high profits.

The above risks, with the right approach to the organizational issue, can become a kind of advantage. The short shelf life of fruits and vegetables allows you to refuse to rent a warehouse with a large area. You can also refuse significant investments in the purchase of large quantities of goods, and purchase the necessary products in small bulk. At the initial stages of development, this approach allows you to assess the demand of the audience.

The main advantage of this area of trade is that the products in question are always in demand regardless of the region. Also, the low cost of the proposed range allows you to work for a wide audience.

Marketing promotion

When considering the question of how to open a vegetable store from scratch, it is necessary to emphasize the importance of a marketing plan. The right approach to the advertising campaign allows you to attract the attention of the general public. To do this, you need to equip the store with a bright sign. An important role is played by the aesthetic appearance of the room itself.

To attract the first customers, you should organize the distribution of leaflets and arrange "discount" days. In order to increase the potential audience, the products offered must be of only high quality. In addition, the level of service is of no small importance.

Choosing the right room

At the stage of developing a business strategy, it is necessary to take into account the location of the future store. You should also take care of suppliers and purchase of various equipment in advance. One of the most important aspects of development in this area is the right choice of location for trade.

When opening a small store, factors such as remoteness from possible competitors and location close to a busy highway should be taken into account. It is important that the store being opened is located within walking distance for residents of the nearest sleeping areas. The main requirement for vegetable shops is the location on the ground floor. You should also take care in advance of placing bright outdoor advertising, so that at the stage of equipping, the surrounding residents are looking forward to the opening of the outlet.

Creating an interesting and popular assortment is the key to the profitability and prospects of any trading enterprise.

How to properly equip a store

Grocery store equipment is one of the most important components of a profitable business. It is necessary to purchase freezers that allow you to increase the shelf life of the goods and maintain the presentation for a long time. In addition to industrial freezers, cooling chambers are also needed for fruits that require careful storage.

However, showcases for displaying goods have the first place in terms of importance. When purchasing equipment, you should give preference only to high-quality models from a trusted manufacturer. Proper display of fruits and vegetables is the key to increasing profits.

But in order to have a product, you need to choose a responsible and conscientious supplier. Most of these companies independently carry out the delivery of goods to retail outlets. However, some farmers do not have such opportunities, so you should take care of renting trucks and hiring appropriate personnel in advance.

In order to avoid possible financial losses due to the expiration of the product, the store must be equipped with a sufficient amount of cooling equipment. Compliance with storage conditions will significantly extend the shelf life of many vegetables.

Organizational plan and business registration

At the time of opening your store, your business must be officially registered. In addition, the necessary staff must be fully staffed. With a small size of the outlet, the staff can consist of four people. For the sale of goods, two sellers are needed, working in a shift schedule. For the supply of goods from farmers and villagers, it is necessary to hire a driver who can combine the position of a loader. Without fail, such an enterprise requires an accountant who will keep financial records.

One of the important requirements for hired personnel is the availability of a medical book.

When opening a grocery store, it is necessary to register with the tax authorities, in the status of an individual entrepreneur. Before the official opening, a number of certain documents should be collected. To open a retail outlet, you need to obtain permission from Rospotrebnadzor, the fire inspectorate and the sanitary and epidemiological station. The presence of such a package of documents will avoid various problems during inspections.

The opening of a grocery store is carried out in two stages, lasting several months. At the first stage, a search for suppliers is carried out and a more convenient location is selected. At the second stage, the purchase of goods and specialized equipment is carried out, employees are hired, and the goods are placed on display windows.

Competent compilation of the assortment in different seasons contributes to a significant increase in profits and attract customers

Business plan with calculations

The average level of initial costs for opening a retail outlet is about 1,200,000 rubles. The cost of monthly rent of the premises is 25,000 rubles. Repair work and outdoor advertising will cost an amount equal to 200,000 rubles. The approximate cost of purchasing fruits and vegetables is 200,000 rubles. The purchase of freezers and cooling chambers, as well as showcases, will result in 250,000 rubles. The cost of purchasing a truck will be about 500,000.

Next, consider your monthly expenses. To renew the sold goods, at least 200,000 will be required. The remuneration of personnel is about 55,000 (for regions). The cost of gasoline, payment of utility bills and taxes is about 20,000. It is also necessary to take into account unforeseen expenses - about 5,000 rubles every month. Thus, the amount of monthly expenses is about 300,000 rubles.

Let's evaluate the level of profitability of such an enterprise. The average daily income of a small outlet is 12,000. The average revenue for one month is about 350,000. If you subtract monthly expenses from this amount, you can get an approximate amount of monthly income - about 50,000 rubles. Thus, it is possible to recoup the invested capital within two years.

The business related to the sale of fruits and vegetables is a profitable enterprise suitable for both men and women. Due to the high demand for such essential goods, it is possible to recoup the invested capital in just a few years. In order to attract public attention to your store, you need to constantly analyze changes in this market.

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