The business plan of a successful nail salon - from dream to profit is within easy reach. How to open a nail salon from scratch: what you need to open a business plan for a nail studio ready-made example

Almost all girls and women use the services of a beauty salon, because the beautiful half of humanity always wants to look beautiful and well-groomed. Every woman knows that her hands are her calling card. Therefore, neat or vice versa, a designer manicure is simply necessary for her. There will always be demand for manicure services, so opening your own manicure parlor is a profitable business that will always be in demand.

Where to start organizing a business and how to draw up a business plan for a manicure parlor?

First you need to solve the financial problem and find the initial capital. The next step is to find a room for a manicure room. The ideal option would be the central part of the city, where a large number of people pass, there is a large store or shopping center. Renting such premises can cost from 100 to 1000 rubles per sq. m., it is desirable that the premises be transferred to a non-residential fund so that you do not waste time and money on paperwork. Pay special attention to the area of ​​the rented premises. It should not be too small and cramped. You will have to spend from 1 thousand to 2 thousand rubles for the repair and decoration of 1 sq.m.

After repairing the premises, you can proceed to its equipment and the purchase of manicure supplies. Try to choose only the most convenient and high-tech equipment that would fit well into your interior design, your success in this business will depend on it.

But, and the most important component of your successful business are professional manicure masters. Hire not only experienced specialists, but also talented and promising newcomers, for whom you can arrange refresher courses or conduct master classes.

Summing up, let's move on to the financial part of the manicure parlor business plan:

1. Rent of premises - average cost - 600 rubles per sq.m per month. Room 50 sq.m - 3000 rubles. per month.

2. Repair of the premises, decoration, design - up to 130 thousand rubles.

3. Equipment (3 tables, 2 pedicure chairs, 2 lamps used for nail extensions) - 39-55 thousand rubles.

4. Accessories for manicure varnish, cream, etc. -28 thousand rubles.

5. Salary for masters - 50% of their earnings per day.

Your manicure office will pay off no earlier than in 1-1.5 years. And then you can already think about expanding the business.

The demand for manicure services is growing even under adverse economic conditions due to the increase in the stratification of society in such periods according to the criterion of income. A commercial business does not require large investments and, with a competent approach, pays off in just 4 months. To prepare a business plan for a nail salon, it is necessary to analyze the market in your city and calculate the possible costs and payback of the business.

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Services

The main services provided in the nail salon:

• classic/hardware manicure;
• hygienic manicure;
• nail extension;
• spa treatments for hands and feet;
• removal of the gel coating;
• paraffin therapy;
• pedicure with foot treatment;
• shellac pedicure.

Types and relevance

There are different formats of nail salons:

1. Manicure room. A small-sized room where a maximum of two masters can work. The advantage of this type of salon is low budget, the disadvantages are small space, a poor range of services.
2. Manicure studio. A full-fledged beauty salon, where they provide all types of manicure and pedicure. Highly qualified specialists work here. Pros - high price for services, generalists. Cons - large investments in business, longer payback periods.
3. Express manicure. Cosmetic points are located in shopping centers. Advantage - located in a place of high traffic of people, minus - the high cost of rent.

The popularity of nail services is due to fashion trends. Beautiful well-groomed hands are also a sign of a certain status in society. That is why the number of visitors to nail salons is increasing every year. In this field of activity, the average profitability is at the level of 20-25%.

Description and analysis of the market

Description of the Russian market of manicure services:

1. This industry is highly competitive.
2. The demand for manicure procedures is about 50% of the total volume of beauty salon services.
3. The market capacity in 2015 amounted to 232 billion rubles. Every year the quantitative volume of the market increases by about 40%.
4. The most filled niche is premium-class salons. Only 50% formed the mid-price segment of the market. Networks of nail salons are poorly developed.
5. Clients apply for manicure services approximately once every 2-3 weeks.
6. For a week, 42% of masters serve from 11 to 30 visitors, 23% - more than 30 clients.
7. Low barriers to market entry. Starting capital is 300-400 thousand rubles.
8. For implementation in business, it is necessary to provide high-quality services, regularly monitor the actions of competitors, and effectively promote services in social networks.
9. Manicure services are popular all year round. The largest influx of customers is observed on pre-holiday days.

The target audience

In large cities, about 20% of women aged 16 to 50 resort to manicure services. As a rule, these are busy people who pay close attention to appearance. They visit the salon from 1 to 4 times a month, depending on the desire and the amount of income. Only 5% of the target audience of the manicure business are men.

If you present a potential client in all details, it will be easier to decide on the set of services provided and ways to promote them.

It is important to consider the following characteristics of the target audience:

• Lifestyle;
• level of earnings;
• preferences;
• needs;
• life values.

After six months of work, it is advisable to conduct an in-depth analysis of the client base according to the following parameters:

• name, surname, contact number;
• date of first visit;
• date of last visit;
• total number of visits;
• the right time for the procedure;
• reviews about the salon and services;
• master serving the client.

Thus, they identify a group of regular visitors, the drivers of their loyalty. In addition, by paying attention to former clients, you can reduce the level of audience loss. Among other things, the manager monitors the quality of the work of the staff.

Competitive advantages

For business development, it is required to study the advantages and disadvantages of popular salons. To be competitive, an enterprise must outperform its competitors in the market in some way. To determine this advantage, an analysis of the competitive environment is carried out.

Competitive advantage - superiority over competitors, allowing you to get the desired profit and retain customers over the long term.

Analysis of the competitive environment includes the following steps:

1. Definition of a strategic group of competitors. You need to compare your services with those offered by other salons. Commercial organizations with similar characteristics (set of services, pricing policy, market advantages, location) are studied. The entrepreneur focuses on the present and future strategies of such competitors.
2. External communications of competitors. Lack of interaction or aggressive struggle with rivals in the market leads to the loss of potential customers. This happens because of the negative ratings that the target audience hears when visiting other salons. Joint projects and established communication, especially with reputable salons, on the contrary, help to attract new visitors.
3. Analysis of the offered services. Allows you to identify the competitiveness of the service, to determine the most promising services.
4. Review analysis. Identification of factors of satisfaction and dissatisfaction of consumers. Development of a strategy for poaching customers based on the knowledge gained.
5. Definition of the market map. Studying the market shares of other salons allows you to control the place of your own business in the market.

Market research allows you to make timely logical adjustments to the existing business plan for a nail salon. This will allow more successful implementation of the planned project.

Methods for obtaining information about competitors for start-up entrepreneurs:

• customer surveys;
• monitoring beauty salons under the guise of service consumers;
• study of the official website of competitors;
• reviews in social networks and on independent resources;
• contacting market experts;
• tracking industry ratings;
• thematic conferences, seminars.

Competitors are not only nail salons, but also “quick” manicure points, beauty salons and even private entrepreneurs who receive clients at home. A person will not want to go to another salon if he is regularly provided with quality services and provides a comfortable pastime.

The main competitive advantages of the salon:

• convenient location;
• availability of nearby parking, public transport stops, metro station;
• cozy waiting area;
• friendly staff;
• quality service;
• sterility of procedures;
• availability of subscriptions, as well as various bonuses for regular customers;
• the possibility of paying by card, from a mobile phone.
• playroom for children;
• unobtrusive sincere attention to the client;
• work schedule until 23.00.

When opening a business, the price is made slightly lower than that of competitors. This is necessary to attract regular visitors. You need to increase the cost gradually - a sharp jump in prices can scare away.

The video talks about how to make a client permanent. Filmed by the channel "Do Formula Profi".

Advertising campaign

To date, the most effective marketing tools are:

1. Contextual advertising. It is placed in Yandex and Google search engines, on websites and in mobile applications. Among the advantages - attracts the target audience. Payment is made for clicks on the ad. Specialists set up such advertising from 6 thousand rubles.
2. Promotion in social networks. Filling the page with content is carried out by the administrator. Photos of completed works, customer reviews, information about promotions and discounts, new services are published. When advertising on popular pages, the coincidence of the target audience is taken into account. The cost of a commercial publication depends on the number of subscribers and the type of advertising.
3. Page "capture" Lending-page. A one-page site created to attract potential customers and collect contact information. Here information about discounts, promotions and a form for ordering a callback is indicated.

The marketing strategy should contribute to the formation of a positive reputation of the company in the long term. Before popularizing the brand, you need to come up with the name of the salon, logo, and decide on the color palette of the corporate identity. A single branding concept evokes a positive response from a potential client and accelerates the promotion of a new brand name.

An important role is played by the administrator's ability to conduct a dialogue in a friendly manner. On special services, people leave a lot of both positive and negative reviews about the service personnel. The image of the salon directly depends on the level of communication of the person meeting guests at the reception.

Step-by-step instructions for opening

The activity of an entrepreneur to open a manicure salon from scratch goes through a number of stages:

1. Market research of manicure services.
2. Business concept development.
3. Definition of the list of services.
4. Drawing up a business plan for a nail salon.
5. Registration of a salon in the form of an individual entrepreneur.
6. Collection of necessary documents.
7. Finding a place and renting a room.
8. Personnel selection.
9. Repair and decoration of the premises.
10. Installation of security and fire alarms.
11. Procurement of equipment, tools and consumables.
12. Conducting a marketing campaign.
13. Salon launch.
14. Grand opening for clients.

Documentation

You should start with the solution of organizational and legal issues:

1. Registration as an individual entrepreneur and payment of a state duty in the amount of 800 rubles.
2. Submission of the necessary documents to the tax office. It is recommended to choose the Simplified taxation system. Under such a special regime, the fee will be 6% of the total income or the difference between profit and expense from 6 to 15%, depending on the subject of the Russian Federation.
3. Opening a current account in a reliable bank so that customers can pay for services by card. Monthly maintenance will cost about a thousand rubles.
4. Conclusion of a lease agreement. Before signing the papers, they turn to Chapter 34 of the Civil Code of the Russian Federation.
5. Examination of documents before checking Rospotrebnadzor (Resolution SANPIN 2.1.2.2631-10 and GOST R 51142-98 "Household services. Hairdressing services. General technical conditions").

Room and design

The success of the business directly depends on the location of the commercial organization. Also an important role is played by the harmonious color scheme and the atmosphere inside the cabin. If there is no desire to spend time and money on repairs, a room with a finished interior is rented. It should be borne in mind that when returning square meters to the landlord, the money spent on overhaul is not returned.

Salon location:

• city ​​center;
• well-maintained sleeping area;
• shopping and entertainment center.

The cost of the repair includes the interior decoration of the premises and the purchase of the missing equipment. According to technical standards, the area of ​​​​a full-fledged nail salon is at least 40 square meters. m.

Square meters are divided into zones:

• 2 equipped places for manicure;
• pedicure room;
• the waiting area;
• administrative desk;
• bathroom.

The interior of the cabin is best designed in accordance with fashion trends. The design depends on the target audience. The classic style is suitable for respectable ladies, modern - for young people.

When drawing up the interior, the following aspects are taken into account:

• functionality;
• safety;
• convenience.

For flooring in treatment rooms, parquet or laminate is chosen, for walls - glass, wood, stone. Traditionally, walls are decorated with photographs with nail design ideas.

• main - 70%;
• furniture - 25%;
• accent decorations - 5%.

Equipment and inventory

The equipment is purchased only from certified sellers. Given the dynamics of prices, the cost of the necessary goods will change.

Ready-made calculation of equipment and inventory for a nail salon.

Name	Quantity, pcs.	price, rub.
Manicure/pedicure machine	2	24 000
UV lamp	2	5 000
Hood	2	8 000
Desk lamp	1	5 000
Floor lamp	1	4 000
Double chamber UV sterilizer	1	4 000
Paraffin Bath	1	4 000
Bath for pedicure	1	15 000
Computer	1	20 000
Pedicure chair	1	10 000
Table for manicure	2	10 000
Master's chair	3	12 000
Chair for client	2	12 000
Drawer for consumables	3	30 000
Sofa	1	20 000
Administrative desk	1	15 000
Set of tools	3	4 500
Varnishes, gels	50	30 000
Consumables	30	3 000
Total:		212 500

Photo gallery

UV lamp 36W ASN Tunnel 2500 RUB Machine Strong 210/120 12000 rub Bath for pedicure SD-6605 15000 rub Paraffin bath SD-56 4000 RUB

Staff

The manager builds competent communications in personnel management in order to achieve an increase in the efficiency of his work and minimize personnel losses.

In the first days of work, when the client base has not yet been formed, it is enough to hire 4 people: 2 nail service masters and 2 administrators. With a shift schedule, the employment of each employee will be about 40 hours a week.

Responsibilities of a Manicurist and Pedicurist:

1. Keeping the workplace clean.
2. Sterilization of instruments.
3. Checking the serviceability of working tools, the presence of "consumables": paper towels, foil, gloves.
4. Manicure and pedicure care.
5. Knowledge of cutting edge nail services.
6. Friendly attitude towards clients. Informing them about all the nuances of the procedures.

The salary of the master depends on the number of services rendered. The interest rate, depending on the professionalism and the number of regular customers, varies from 30 to 50%.

Administrator job description:

1. Salon opening. Ensuring cleanliness and order.
2. Attentive attitude towards clients.
3. Incoming and outgoing calls, registration for procedures.
4. Consulting on services, promotions.
5. Maintaining communities in social networks.
6. Maintaining a customer base.
7. Cashier work.
8. Fulfillment of orders of the head.

The revenue of the administrator is 20-25 thousand rubles, depending on the results of the work.

Financial plan

The advantage of this business is that you can make money on a manicure without particularly large investments. The financial profitability of the business depends on the size of capital investments and production costs, their structure and implementation schedule. Profit is calculated as the difference between sales revenue and investment costs.

How much does it cost to open a nail salon

Cost calculation template.

Recurring costs

Monthly costs are the sum of fixed and variable costs.

Income

Calculated based on the cost of services and the average number of procedures provided to clients.

Name	Average planned volume of rendered services units/month	Price per one. in rubles	Revenue in rubles
Manicure without coating	30	500	15 000
Manicure+Shellac	120	800	96 000
Uncoated pedicure (foot treatment)	15	700	10 500
Pedicure (finger treatment) + "Shellac"	20	1 000	20 000
Pedicure (foot treatment) + "Shellac"	30	1 500	45 000
Gel polish design	170	+100	17 000
Rhinestones	120	+100	12 000
Nail extension	50	1 500	75 000
SPA manicure	15	1000	15 000
Removing the coating (by machine)	50	200	10 000
Hand paraffin	15	200	3 000
Paraffin feet	12	400	4 800
Total:			309 800

The calculations show average figures, they may vary depending on the region, as well as on the number of labor forces and orders.

Calendar plan

Planning of the most important types of work.

Risks and payback

Internal risks include:

• insufficient level of professionalism of employees;
• withdrawal of clients by a dismissed master;
• termination of the contract with the landlord.

They reduce the degree of risks by creating favorable conditions within the work team, organizing advanced training courses for craftsmen. Also, the lease agreement prescribes special conditions regarding the early termination of its validity.

External risks are as follows:

• changes in legislation;
• economic crisis;
• growth of competition.

Avoid business losses by improving the quality of services, an extensive base of loyal customers. The effectiveness of a commercial project largely depends on a quality marketing campaign.

The average payback period for a nail salon is 4 months.

Approximate data:

• Monthly income - 246,000 rubles.
• Initial costs - 318,400 rubles.
• Net profit - 43,860 rubles.
• Payback - from 8 months.

This business plan, like all others in the section, contains calculations of average prices, which may differ in your case. Therefore, we recommend that you make calculations for your business individually.

In this article, we will try to draw up a detailed business plan for a nail salon with calculations.

Market analysis

Today, in the market associated with the beauty industry, nail salons are increasingly opening. Over the past few years, their number has increased. They used to be part of beauty salons, but the trend has changed. Demand has increased due to the fashion for such procedures as nail extension with tips, gel extension, shell polish, classic manicure. About 20% of women use the services of nail salons all the time, men turned out to be less - only 5%.

Many private entrepreneurs are interested in opening such a business. This is due to high demand. Most often, the main advantage over competitors is not only the professionalism of specialists, but also the use of modern methods in work.

By the way, according to experts, more than 50% of all services of beauty salons fall precisely on manicure in its various manifestations.

According to the results of surveys of the owners of such salons, it turned out that most often the services of nail salons are used by girls aged 19-38 years. The age range is quite wide.

Adult women use proven techniques, young ladies prefer something new, bright, catchy.

Today, the average Russian woman wants to look beautiful and well-groomed. As you know, for a woman it is very important what condition her nails are in. At all times, their health and strength have been signs that a lady really cares about her appearance. In addition, fashion and the opinions of others have a huge impact on the fairer sex. Therefore, the demand for services can change very quickly and like an avalanche.

Women primarily evaluate the quality of procedures, their safety.

As the experts themselves note, the market for manicure services can expand for quite a long time, because it is no more than half full.

The highest level of competition is observed in the segment of premium manicure services, the situation is somewhat easier in the mid-price part of the market. It is this niche that is considered the most promising and free in terms of competition and barriers encountered at the entrance to the market.

In Moscow alone, income from manicure services is about 1.3 billion rubles annually.

There are no serious players in this market today. However, competition and the number of manicure service providers is growing very fast. Now there is the most favorable time to enter the market, when it is not yet fully formed.

SWOT analysis

Factors influencing the activities of the organization are divided into internal and external.

Internal:

Strengths:

• Offer of actual services.
• Good location.
• Competitive price.
• The presence of a developed marketing and advertising policy.
• Use of quality raw materials.
• Qualified specialists.
• Providing quality services.

Weak sides:

• Lack of work in this area.
• Dependency on the landlord.
• Narrow range of services (at first).
• Lack of related services.
• Lack of customer base.

External factors:

Possibilities:

• Growth in demand for the service.
• Opportunity to occupy your place in the market.
• Attracting highly qualified specialists.
• The use of state subsidies for the development of small businesses.
• Wholesale purchase of high-quality raw materials.

• Rapid market penetration by new competitors.
• Departure of some clients to other salons.
• Growth of utility and rent payments.
• Increasing the cost of raw materials.
• Decrease in consumer opportunities.

Opportunity Assessment

Nail salon services do not have seasonal demand. The only thing to remember is that during the pre-holiday period, the number of customers becomes more than usual, because women want to look beautiful. Work will be carried out according to the following schedule:

Total: 77 working hours per week. For maintenance, you will need four manicure specialists and 2 administrators. With a schedule a day in a day or two in two.

After developing a base of regular customers, it is possible to hire additional staff units, if the area of ​​​​the premises allows.

Solution of organizational and legal issues:

1. Initially, it is necessary to determine the organizational and legal form of the enterprise. It can be IP, LLC. From a legal and accounting point of view, the most profitable solution would be to choose an individual entrepreneur. Here . To register, you must pay a state duty in the amount of 800 rubles, submit an application, indicating the type of economic activity. The OKVED code will be 93.02 - Provision of services by hairdressers and beauty salons. The list of services provided includes a manicure.
2. The organization must be registered with the tax office. It's best to choose. In this case, the taxable base may be income (6%) or the difference between income and expenses (6-15% depending on the region).
3. If you accept card payments from your customers, you need to open a current account. To do this, read the article about.
4. Be sure to sign a lease agreement. It is worth considering that the minimum area for each master is 6 m 2.
5. Rospotrebnadzor is necessary in a certain area.
6. It is imperative to develop a plan-program for the production control of the sanitary condition of the premises.
7. All employees must have medical books without fail.
8. You can apply to government organizations for subsidies. This will be especially true for those who do not have sufficient start-up capital.

Some more information . Before you repair the premises, redevelop it, install furniture, you must definitely familiarize yourself with two very important documents that relate directly to the provision of manicure services:

• GOST R 51142-98 "Household services Hairdressing services General specifications".
• SanPiN 2.1.2.2631-10"Sanitary and epidemiological requirements for the location, arrangement, equipment, maintenance and mode of operation of public utility organizations providing hairdressing and cosmetic services."

Knowing all the nuances, it will be much easier to pass inspections of Rospotrebnadzor. You can also avoid fines for violations.

Rented premises:

It will be commercial property. 2 masters will work in the salon at the same time in one office. A place for the administrator will also be equipped to receive calls and work with clients. Additionally, a bathroom for visitors and employees will be equipped. The total area will be 40 m2.

Service Description

The nail salon will provide the following services:

• Classic manicure.
• Hardware manicure.
• Shell varnish finish.
• Gel extension.
• Nail correction.
• Extension using tips.
• Therapeutic removal of nails.

Any of these procedures lasts from 30 minutes to 1.5 hours. In some cases, more time may be needed. It all depends on the experience of the master, the speed of his work.

Standard appointments are made by phone. The operator answers the calls. Transfer is possible 12 hours before the appointed time.

After the project pays off, it is planned to actively invest in business development. To begin with, this will be the addition of several related procedures, such as dyeing eyelashes, eyebrows. Later, it is planned to expand the premises or open a new point. Pedicure services will be offered.

It is very important that the work is performed by an experienced and high-quality master. This will provide the necessary customer base.

After the opening of additional points, working masters train beginners, train them, and conduct courses.

Marketing Plan

It is very important to conduct geomarketing research before starting work, which will help you choose the most profitable place to work. Such an analysis is costly and time consuming. As a rule, entrepreneurs turn to specialized companies for help.

After choosing a place with a high traffic of potential buyers, it is necessary to place a salon sign. It should be bright, catchy, interesting, unusual.

• Leaflets. It is best to distribute them near the salon, in neighboring buildings, put them in boxes in residential buildings.
• Business cards. You need to distribute them to customers who have already arrived or right on the street.
• Adding information to bulletin boards, online catalogs of salons, maintaining your own group on social networks, contextual advertising - a full range of advertising on the Internet.
• Promotions, holiday discounts.
• Discount cards for regular visitors.
• "Word of mouth radio". This type of advertising is free, it works by itself. To achieve the greatest effect, you need to provide the client with only high-quality services.

It is better to make the price at the very beginning slightly below average. This will attract more buyers. As the number of customers increases, you can increase the cost. It is very important not to do it abruptly.

Planned revenue:

Name	Price per procedure	Quantity per month	Total income from the service
Classic manicure	350 r.	60	21 000 rubles
Hardware manicure	450 r.	70	31 500 rubles
Shell varnish coating	700 r.	90	63 000 rubles
Gel extension	1000 r.	50	50 000 rubles
Nail correction	750 rubles	70	52 500 rubles
Extension using tips	800 r.	30	24 000 rubles
Therapeutic nail removal	400 r.	10	4 000 rubles
Total	—	—	246 000 rubles

In total, there are 341 working hours per month. Provided that two masters always work together, the total hourly output per month will be 682 hours.

Therefore, the monthly income will be equal to 246,000 rubles.

Production plan

It is best to immediately find a suitable premise with a major overhaul so that the investment is minimal. After all, square meters will not be owned, which means that it is not worth investing a lot of money in them.

The cost of the repair will include equipment for a bathroom, sinks, and bringing the appearance into a pleasant look. Most likely, you will have to install additional outlets. It will cost 100,000 rubles.

For the work of masters, you will have to buy special manicure tables, lamps, baths, shelves, chairs for clients and specialists. You will also need a chair and desk for the administrator. The total cost will be 90,000 rubles.

You will also need a phone, a laptop for working on the Internet, maintaining a database and customer records. You can also install a music center or TV for a non-boring pastime for customers. All this will cost 45,000 rubles.

To get started, you will have to purchase raw materials. It will include: varnishes, gels, wipes, creams and much more. The total cost will be 30,000 rubles.

The salon will have:

• 4 masters. 2 per shift. Work day after two, day after day, or two after two. Piecework salary - 40% of income (including insurance premiums and taxes). When applying for a job, you need to pay attention to experience and qualifications. It is possible to revise the terms of payment if the master has his own client base.
• 2 administrators. Work in two days. Fixed salary - 18,000 rubles, including insurance premiums and taxes. With the growth of sales, an increase in wages based on performance is possible.

Masters clean their workplace on their own. Administrators carry out wet cleaning as needed and free time.

organizational plan

	1 month	2 month
IP registration	800 r.
Conclusion of a lease agreement	+
Geomarketing and marketing research	+	+
Advertising	30 000 rubles	10 000 rubles
Repair	100 000 rubles
Purchase of equipment and furniture	90 000 rubles
Purchase of equipment	45 000 rubles
Purchase of stocks of raw materials	30 000 rubles
Purchase of a cash register	10 000 rubles
Phone connection, Internet	1600 r.
Careful search and selection of personnel	+	+
Starting work		+
Total	318 400 rubles

Financial plan

• Monthly income is 246,000 rubles.
• Initial costs amounted to 318,400 rubles.

Let's calculate the monthly costs:

Profit before tax will be: 246,000 - 194,400 = 51,600 rubles.

When calculating the tax, we select the formula (income-expenses) * 0.15 \u003d 7,740 rubles.

Net profit will be equal to 43,860 rubles.

The payback period will be 322,400/43,860 = 7.37. Therefore, after about 8 months, the business will be able to pay off and will bring real profits.

These are average calculations. When changing the amount of working time, the number of employees, orders, etc. numbers can change significantly.

Risks

It is worth highlighting external and internal risks.

External risks include changes in legislation, a possible crisis, and increased competition. All of them ultimately have a negative impact on the level of profits and the prospects of the organization. In case of serious problems, the enterprise may simply become unprofitable. To avoid possible losses, it is necessary to use risk insurance, to increase the quality of services provided.

The onset of internal risks can also have a rather serious impact on the level of income and net profit. Such risks include: inexperience of the staff, their incompetence, unwillingness to work, dismissal of an employee. It is worth working with your masters, administrators, sending them for advanced training, creating favorable conditions. You should not chase profit, you need to involve the employees themselves in the process, to interest them in the development of a nail salon.

To more accurately determine the risks and conduct an expert assessment, it is worth contacting the appropriate organization, which will help develop a company policy that will help avoid possible troubles.

1. After the initial costs have paid off, it is not worth actively withdrawing money from the business. It is better to invest them in the development of your own offspring.
2. You don't need to open many jobs. The most effective would be the distribution of several salons throughout the city. So the coverage will be greater and efficiency. In one salon, 2-3 simultaneously working employees are enough.
3. Provide an additional service for customers - free coffee, movies, or something else. You need to make sure that the consumer is as comfortable as possible in your salon.
4. Engage your employees in development. To do this, you can set bonuses for the implementation of the plan or increase in interest. For the holidays, you should please them with at least small presents. Offer to partially or fully pay for advanced training courses.
5. Organize coaching within the organization. Let experienced masters teach new ones, receiving part of their proceeds, for example. The continuity of generations will be very important both for collective unity and for the working qualities of all employees.

For the most part, a lot depends on the ability of an entrepreneur to build relationships with his subordinates, to competently manage work resources.

Useful video on opening a nail salon

Important: Remember that you can write a business plan for your business on your own. To do this, read the articles:

Last request: We are all human and we can make mistakes, ignore something, etc. Do not judge strictly if this business plan or others in the section seem incomplete to you. If you have experience in this or that activity or you see a defect and can supplement the article, please let us know in the comments! Only in this way can we jointly make business plans more complete, detailed and relevant. Thank you for your attention!

In order to look decent, women spend long hours on procedures in beauty salons. But a stylish hairstyle and a tan will not be highly appreciated by others without a beautiful manicure, which is why many salons and hand care rooms are opening today.

Of course, you can do a manicure at home, but this often lacks the strength and skills, because the process of caring for hands is a laborious task and requires special skills. Therefore, most women, as well as some men, prefer to trust competent manicure specialists.

Despite the large number of nail salons, hundreds of entrepreneurs try themselves in this niche every year. If you are wondering how to open a nail salon, then we bring to your attention a list of recommendations and tips from experienced businessmen in this field.

Before you run to register your activities with the tax office, sketch out a business plan for a manicure parlor. How it will look like, how much money it will require, who will work there. A full-fledged picture of the future project should form in the head, the option “we will figure it out along the way” will not work here.

After the opening plan has developed in your head, go to register an IP. This registration procedure will not require large investments and waste of time. In addition, taxes on entrepreneurial activities will be lower than in an LLC. It is not at all necessary to hire a lawyer for registration, the package of documents is small, and the procedure itself is easy. You will need the services of a lawyer when you have to draw up lease and supply contracts. To do this, negotiate with a specialist who will provide you with well-formed documents for a fixed payment.

After that, decide on the source of financing for the project: a bank loan, investors or your own savings will be the starting point in the business.

Room search

The premises for a nail salon must comply with fire regulations and the requirements of the sanitary and epidemiological station. According to them, six to seven square meters should be allocated to each workplace, there should be access to water supply, and all personnel should have sanitary books.

For an average salon for four or five jobs, sixty squares is enough, they will accommodate manicure tables, a restroom, and a reception. The room must have access to the Internet (wi-fi) and there must be a waiting area (sofa, table with magazines and TV). Customers must be comfortable in the salon, otherwise they will be easily lured by competitors.

It is necessary to locate your future nail salon in a passable place: shopping and business centers, first floors of skyscrapers. The room should be a good cosmetic repairs. Perhaps it is worth inviting a designer in order to betray the "zest" and personality of the new salon.

Nail salon equipment

The main criteria for choosing equipment are its functionality and reliability. Buying cheap nail lamps or saving on chairs means burying your business in the first stage. Firstly, the client needs a comfortable place, and secondly, the master needs high-quality equipment for work, otherwise a dissatisfied client will not only leave himself, but also tarnish your reputation. In a niche with such high competition, there is no room for error.

In order to offer all possible manicure services, you must purchase:

• a quartz sterilizer and a thin manicure lamp for a standard manicure;
• fraser for manicure and pedicure;
• paraffin furnace for hands;
• professional UV lamp for nail extension.

In addition to these devices, you will need a lot of little things: baths, manicure and pedicure tool kits, napkins, gloves, cosmetics and consumables.

Remember: When purchasing everything you need, be sure to check the products for compliance. To do this, require certificates from sellers.

From the furniture you will need: specialized tables for manicure, comfortable chairs for pedicure, a sofa for those waiting, an administrator's desk, a wardrobe and a safe for documents. In addition, you need to purchase a music system or TV to create a pleasant atmosphere, a coffee table and a few hangers.

Remember: The manicure table must be at least 70 centimeters high, otherwise it will not pass according to sanitary standards.

It is very important to pay attention to the chairs of the masters, in which they spend most of their time. They must be adjustable in height, must have a back and armrests. The choice of masters' chairs will determine their performance, and therefore the profit of your nail salon.

Tip: For the safety of manicure services, purchase an ultraviolet sterilizer with which the masters will process their tools.

Staff

Nowadays, there are a lot of experienced manicure and pedicure masters, so it will not be difficult to find them. The main problem is the enticement of clients, that is, when the master secretly offers his services to the client at home for a lower price. In order to avoid this, all negotiations with clients are conducted by the salon administrator, who also monitors the work of the masters and their communication with clients.

Payment for manicure masters consists either of a small salary (7-10 thousand) and 10-20 percent of the work done, or only of interest, but then their rate is 40-50%. The administrator receives a salary of 15-18 thousand rubles and 2-3 percent of the total revenue.

Salon advertising

For the successful operation of the nail salon and the fight against competitors at the first stage, it is important to allocate an advertising budget. Order a light box so that the sign is visible to passers-by not only during the day, but also at night. Make a pillar to put it in front of the salon, order flyers with discount coupons, distribute them to mailboxes. Run promotions on social networks, raffle free manicures to attract the attention of potential customers. Over time, make discount cards for regular customers, congratulate them on holidays by e-mail, give gifts.

Service rates

Do not be afraid to initially set average prices for the services of the masters of your salon, too low a price will scare off reputable clients. Here are the approximate prices for manicure and pedicure services:

• Hygienic manicure - 350 rubles;
• Hardware manicure - 400 rubles;
• Children's manicure - 250 rubles;
• Paraffin therapy - 300 rubles;
• Gel manicure (extension) - 800 rubles;
• Manicure correction - 500 rubles;
• Removal of gel manicure - 400 rubles;
• Nail modeling - 1200 rubles;
• Coating with medical varnish - 100 rubles;
• "French" manicure - 250 rubles;
• Nail polishing - 100 rubles;
• Classic pedicure - 900 rubles;
• Hardware pedicure - 1100 rubles;
• Treatment of fingers and feet - 700 rubles;
• Foot bath - 150 rubles;
• Foot scrub - 100 rubles.

Expenses and income

Table 1.1

One-time expenses.

№	Name	Amount, rub.
1	Registration of IP	800
2	Quartz sterilizer, 4 pcs.	7 200
3	Manicure table set, 4 pcs.	60 000
4	Paraffin furnace, 4 pcs.	10 000
5	UV lamp, 4 pcs.	12 000
6	Fraser, 4 pcs.	30 000
7	Aprons and gloves for masters, 4 sets	10 000
8	reception desk	20 000
9	Armchairs of masters, 4 pcs.	16 000
10	Armchairs for clients	16 000
11	Chairs for pedicure, 2 pcs.	50 000
12	Sofa for those waiting	12 000
13	TV	18 000
14	Coffee table	3 000
15	Hangers	2 000
16	Phone for administrator	2 000
17	Filing Cabinets	3 000
18	Safe	2 500
	Total	274 500

Table 1.2

Monthly expenses

№	Name	Amount, rub.
1	Premises for rent	50 000
2	Consumables (varnishes, napkins, bases, etc.)	40 000
3	Employee salary	140 000
4	Taxes (STS, 15%)	40 000
5	Advertising	10 000
6	Internet, TV	3 000
7	Stationery	2 000
8	Water, tea, sweets for customers	2 000
	Total	287 000

With an average turnover of a nail salon (4 masters), the monthly income is 450 - 500 thousand rubles. In this case, the payback period of the salon will be from 8 to 12 months.

The nail business is considered feminine because they are better versed in the intricacies of the salon, as well as follow the trends in fashion and can rebuild in time. If our calculations for opening a manicure parlor have convinced you of its profitability, do not put off your dream for tomorrow. Hurry up to draw up your business plan and look for investors. Only courageous and determined people can count on successful business.

Opening a nail salon is a popular type of business that brings a steady income and pays off quickly. A reasonable approach and a well-thought-out plan will allow you to create a nail salon in a short time. Below is a business plan for a nail studio with calculations for the city of Novosibirsk.

a brief description of

Starting investment: 718000 rubles

Payback period: 8 months

Profitability: 35%

Annual net profit: 1688400 rubles

Project description

Idea: organization of a nail salon from scratch, estimated break-even point - 1 year. .

Organizational form: individual entrepreneur or LLC.

Project goals:

• creation of an economy-class manicure studio.
• satisfaction of the consumer market by providing a wide range of services at affordable prices.
• receiving monthly income.

Prospects: Opening a network of nail salons a year after the launch of the project.

Target audience: 95% - women aged 15 to 60 years, 5% - men of different ages.

Average number of clients per month: 350 people.

Services:

• Manicure of any complexity;
• Children's manicure;
• Removal of gel coatings from nails;
• Festive and everyday nail design;
• Pedicure;
• Caring procedures for the skin of hands and nails.

Location: residential area of ​​the city.

Working hours: 7 days a week, from 09.00 to 22.00. The total number of working hours per week is 90 hours.

The project is financed by investing personal funds in the amount of 520 thousand rubles.

Niche in the market

In Novosibirsk, professional nail services are mainly provided on the basis of hairdressing or beauty salons. They account for 70% of the market. At the same time, the trend to open highly specialized nail studios and offices is actively increasing momentum. Their task is to fill the niche of nail service, to make it inexpensive and of high quality.

The most common type of service in the nail studios of the city is everyday manicure and pedicure. Given this specificity, a finished business plan for a nail salon should include an extended list of services.

Important! There is no high competition in this business segment in Novosibirsk. An entrepreneur can become competitive and recoup investments in a short time

Marketing strategy

When developing a business plan for a manicure studio, special attention should be paid to an advertising campaign. The demand for the salon and the number of visitors directly depend on this item. In the first two months, 10% of the total initial investment is allocated for marketing. Over time, the popularity of the studio increases, and monthly advertising costs decrease.

Item of expenses	Quantity	Cost in rubles
Banner printout	1 PC.	1700
Placing an ad on local radio stations	1 ad on one radio station per month	2500
Placement of ads on TV channels	1 ad on one channel per month	15000
Flyer printout	800 pcs.	600
Making a name sign	1 PC.	15900
Placement of printed ads	1500 pcs.	900
Site creation	1 PC.	27000
leaflet distribution	800 pcs.	3400
Total	-	67000

* The calculation is made taking into account the costs in the first two months of the project. Monthly advertising costs do not include the production of a sign with the name, a banner, the creation of a website.

Organizational and legal base

The manicure business begins with the choice of the legal form of the company. It can be an individual entrepreneur or an LLC. The first option is preferable, as it is easier to register. You can avoid paperwork, save time and get a free consultation on registering an individual entrepreneur by using the service.

Important! In the process of filling out documents, in the paragraph "OKVED code" indicate 93.02 ("Provision of services by hairdressers and beauty salons"). Manicure services are part of this activity

You also need to decide on the taxation system: UTII or STS. Most entrepreneurs choose USN. In this case, a tax of 6% is levied on income or the difference between income and expenses. For UTII, a cash register is purchased and registered. Before opening the salon, you must submit a notification to Rospotrebnadzor.

The organization of a nail studio requires compliance with SES standards and coordination with the fire service. Therefore, it is worth familiarizing yourself with SanPiN 2.1.2.1199-03 in advance.

Production plan

Finding suitable premises, purchasing equipment, determining the cost of services is an important part of the business plan for opening a nail salon. These stages allow you to correctly distribute the costs and the amount of the initial investment.

room

For a nail salon, a room with an area of ​​​​35-45 square meters is selected. This is enough to accommodate two rooms (manicure, pedicure), a reception desk, a bathroom and a waiting room. It is mandatory to comply with SanPiN norms:

• the office should be on the ground floor;
• an isolated entrance is required;
• you need to have a separate place for disinfection of instruments;
• communications and ventilation systems must be in good working order;
• each office needs a separate room;
• one workplace should occupy 7-9 square meters.

Equipment

Equipment is purchased from specialized companies. In total, the purchase of inventory takes from 30 to 40% of the total investment. The cost of additional consumables is not included in the calculations. They are purchased separately every month.

Equipment costs

organizational plan

The optimal number of nail salon employees is 5 people (2 manicure masters, 2 pedicure masters, 1 administrator). The amount of salary and duties of the staff depends on the experience and qualifications. Salary data (payroll) is one of the points of the manicure parlor business plan.

payroll fund

Important! Employees of a nail salon must undergo regular medical examinations and refresher courses

Accounting services can be outsourced. It is convenient, economical and does not require an additional workplace. Professionals of the Glavbukh Assistant Service will help you to keep accounts remotely.

Financial plan

The start-up investment estimate is based on the cost of the production part, advertising campaign and consumables. The amount of the initial investment may vary depending on various factors: increase or decrease in prices for equipment, rent, marketing.

A one-time investment in a nail salon with an area of ​​35-45 square meters looks like this:

* The estimate does not include the cost of utilities, Internet, household goods.

One of the key stages in drawing up a business plan for a nail salon is the proper distribution of investments. 45% of them go to payroll, 15% - to rent premises and utility bills, 15% - to equipment inventory, 10% - to insurance premiums, 10% - to advertising. To understand what net income the salon will bring, it is necessary to calculate the amount of monthly investments.

Monthly costs

The daily production capacity of the nail studio is 17 procedures. The average check for one procedure is 900 rubles. Every month, the nail studio brings the owner 459 thousand rubles. Net monthly income will be 140,700 rubles.

Risk management

The risks that negatively affect the successful implementation of a project in the field of nail service include:

Staff dishonesty. Some employees try to lure customers in order to earn extra money. A well-established corporate culture within the team, a stable salary level, trusting relationships with employees will help prevent the "leakage" of customers.

Insolvency of the population as a result of economic changes. This risk is overcome with the help of a flexible pricing policy, the provision of quality services at an affordable cost, the availability of promotions and discounts.

Decrease in profit in case of change of premises. In order to reduce this risk, a long-term lease agreement is concluded with reliable partners. In addition, it is better to always have a fallback option for renting a room.

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