Benefits of plastic bags. Why do we need packages for car wheels How is the production of branded packages with a logo

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Plastic bags are used everywhere: in supermarkets and shops, for standard and gift packaging, for food storage and garbage disposal.

All areas of application of plastic bags and do not list. Gone are the days when our compatriots preferred to use rag bags, and plastic bags were carefully folded and stored. Today, a plastic bag fulfills its main purpose - to be a disposable means for packaging and comfortable transportation of products. And this means that the demand for them will be stable and not prone to decline.

In addition to the obvious functions, packages have become a means of effective mobile advertising.- after all, almost every large company, boutique or supermarket has a branded package with the company's logo, a list of services and contact details that are distributed as a gift. And the client is pleased, and there is never too much advertising.

Analysis of the demand for products (plastic bags) and the sales market

According to statistics, there are enough unfilled niches in the market of domestic production, because 20% of polyethylene products continue to come from foreign manufacturers. At the same time, the main competitors of domestic entrepreneurs are Turkish and Chinese-made bags, which are distinguished by an extremely low price and appropriate quality. Torn handles, not completely soldered seams, falling out bottoms - just a small list of "charms" from buying such products. But for our consumer, the price has always been a decisive factor, so there is such competition, especially in the border regions.

However, this applies only to direct wholesale sales of finished products. It is much more profitable to work on order, concluding contracts for the supply of packaging material and ready-made packages for various trade, manufacturing, construction and agricultural enterprises. This is where the “company image” rule comes into play: no self-respecting company will offer the buyer a product in low-quality packaging.

Polyethylene products are in demand in any region. Moreover, even if a large plant is already operating in your city, medium and small businesses will freely find their niche by studying the offers of competitors. There are many types of plastic bags: banana bags, T-shirt bags, garbage bags, gift bags, promotional packaging with a logo, single-layer, multi-layer, various sizes, colors and shapes. The task of the entrepreneur is to find products with the highest demand, or to occupy a niche not covered by other manufacturers.

Choosing a strategy and legal registration of a business

Opening the production of plastic bags, you can go in two ways:

• full-cycle production (from film production to the production of packages of any configuration);
• partial production (from the purchase of finished film, applying images, cutting into forms with subsequent soldering).

Consider the full cycle as a more promising type of business. Although such an enterprise will require more capital investments, the marketing opportunities, the diversity of the products produced and, accordingly, the profitability will be much higher. In addition, such an enterprise can thus become a supplier of finished film for part-time production.

Possibilities of using the finished film:

• universal packaging material,
• building waterproofing,
• material for greenhouses, greenhouses and other needs of the agricultural sector,
• protection against pollution during construction or repair work.

The optimal organizational form for the production of polyethylene products is a legal entity on a simplified taxation system.

When registering an enterprise, you must specify the following OKVED codes:

• 25.2 - Manufacture of plastic products
• 25.22 - Manufacture of plastic products for packaging
• 51.47 - Wholesale of other non-food consumer goods.

To start the workshop, you will need a certificate for production, permits obtained from the local administration, sanitary-epidemiological and environmental services, energy supervision, and fire protection. The production of film for plastic bags must comply with GOST 10354-82 (food film certification is required to be confirmed every 3 months). But in order to obtain such a certificate, you must run production line(of course, after obtaining all permits for production), and provide the received samples for an expert opinion.

Plastic bag production facility

The production of plastic film is an environmentally harmful production, so there are a number of specific requirements for choosing a room:

• the production workshop or mini-factory should be located in an industrial or suburban non-residential area;
• the presence of supply and exhaust ventilation, heating and humidity control in the workshop and in the warehouse;
• three-phase electrical connection, grounding of batteries; - ceiling height of at least 8 m (extrusion machine height ~ 6 m), interior decoration of walls, floor, ceiling - from non-combustible materials;
• placement of production equipment in the workshop premises must comply with GOST 12.3.002-74;
• the presence of a fire-fighting system, the possibility of safe evacuation in case of fire;
• the organization of workplaces must comply with the requirements of GOSTs 12.2.061-81 and 12.3.002-74, as well as ergonomic characteristics in accordance with GOSTs 12.2.033-78, 12.2.032-78.

To accommodate a complex of production equipment, a room of 300 square meters will be needed, which will be divided into three parts: a production workshop (180 m 2), a warehouse for raw materials and finished products (80 m 2), an office and an exhibition hall (40 m).

Equipment for the production of plastic bags

For the production of polyethylene film with the subsequent formation of bags, it is planned to purchase a production line consisting of the following equipment:

1) extruder– converter of raw material granules into a film (300-550 mm wide, 0.009-0.10 mm thick), by bottom-up blowing method. Productivity - 40 kg / hour;

2) Flexo printing machine– for printing drawings, logos and other images;

3) Plastic clip making machine for packaging;

4)Bag Making Multifunctional Machine, with a built-in punching press, equipped with a servo drive, a photosensor, a conveyor, thermal needles, and allowing the production of packages of various modifications, incl. T-shirt, banana, double-bottom bags, trash bags, food packaging with a plastic clip, etc.

The cost of the production line with delivery, setup, staff training and signal launch is 3,840,000 rubles.

In addition to machine tools, it is planned to purchase office, exhibition and warehouse equipment (racks, boxes, boxes, tables, stands) for placing raw materials, finished products and equipping workplaces for staff. The cost of additional equipment for the workshop is 60,000 rubles.

Raw materials for the production of polyethylene bags

Polyethylene film is made from first grade or recycled polymer granules.

Two types of raw materials are used:

• HDPE (low pressure polyethylene, GOST 16338-85), for contact with loose and dry products;
• LDPE (high pressure polyethylene, GOST 16337-77), designed for food packaging).

South Korean granulate is recognized as the cheapest raw material (~ $ 380 per ton), but there are many other types of domestic or foreign production, with a price range from $ 420 to $ 750 per ton. To produce a color film, special dyes are added to the raw material ($ 15-50 per 1 kg).

At production of garbage bags or other types of non-food film, you can also use secondary granulate, which is much cheaper, because it is made from polyethylene waste, but the quality of such raw materials is correspondingly low.

Technology for the production of plastic bags

1. Polymer granules are loaded into extruder hopper from where the feed auger picks them up. Here, the temperature is maintained from 180 0 C to 240 0 C, and as they move, the granules are heated, melting into a homogeneous mass. As a result of extrusion, a polyethylene film is formed in the form of a pipe (sleeve). One extruder makes it possible to produce a film of various thicknesses and widths by special adjustment.

2. The polyethylene "pipe" is gradually cooled, then rolled out with rollers.

3. The sleeve is cut with an automatic knife so that two identical strips of the desired width are obtained.

4. The winder winds the film into rolls (cuts are packed separately for recycling). When the width of the roll reaches the set size, the roll is moved away by the operator and the next one starts to be wound. And so on until the end of the produced film.

5. Drawing a picture. The paint is diluted with alcohol and constantly mixed so as not to lose viscosity.

6. With the help of a dispenser, the dye goes to special ink rollers, which print the pattern. After printing, the film is rewound into rolls.

7. The finished roll enters the bag making machine, where a template for future bags is formed, the bottom fold is highlighted.

8. The stamping press makes holes for the handles (cuts out the “shirt”, cuts off the top to attach the plastic fastener - it all depends on the template).

9. The welding surface connects the edges, sealing with heating up to 180 0 С. Finished packages are formed into packs of 100 pieces.

10. Quality control. Checking seams and fasteners.

Business plan for the production of plastic bags

The cost of manufacturing plastic bags is calculated individually for each order, since in addition to the price of the used granulate, it depends on a number of additional factors:

• size, shape, package design,
• film density,
• the presence of a reinforced handle and bottom folds,
• color printing (the number of shades used, the area of ​​the pattern, the presence of complex combinations, one-sided, two-sided printing, etc.).

To calculate the payback of a business project, let's take the production of white opaque bags with a die-cut handle, 40 cm wide, 60 cm high and 16 microns thick side fold.

The cost of such a package made from HDPE granules is 0.13 kopecks, and the wholesale price is 0.70 kopecks. Considering that the production capacity allows to produce about 70 pieces / minute, then with one-shift work and 22 working days, the profit will be: 60 minutes * 8 hours * 22 rubles / day * 70 pieces (0.70 - 0.13 rubles) \u003d 421 344 rubles / month.

Expenditure part:

• rent of a production workshop (300 m 2 * 150 rubles / m 2) = 45,000 rubles / month,
• electricity - 8,000 rubles / month,
• heating (for 6 months of the heating season, divided in equal parts for all months of the year),
• water and other utilities - 12,000 rubles / month,
• staff salary (6 people: director, accountant, technologist, 3 workers) - 128,000 rubles / month.,
• income tax (15% of profit minus expenses) - 34,252 rubles per month.

Total expenses: 227,252 rubles / month.

Net profit: 421 344 – 227 252 = 194,092 rubles/month.

Profitability calculation:

Initial investment (3,930,000 rubles):

• purchase of equipment - 3,840,000 rubles,
• additional equipment - 60,000 rubles,
• the cost of documenting the production (opening a law firm, obtaining the necessary permits and certification of products) - 30,000 rubles.

With an estimated profit of 194,092 rubles / month, the initial investment will pay off in 1 year and 9 months.

It should be borne in mind that the calculations were based on one of the simplest options for finished products, and everything depends on demand and sales opportunities in your region. For example, the sale price of color packages of the same parameters will be 15% higher, with one central one-color image - by 34% (with an increase in cost by 5 and 10%, respectively). In addition, the company can accept orders for the manufacture of LDPE or HDPE packages according to individual layouts, and the profitability of such projects is much higher.

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From this article you will learn

• What are the benefits of using branded bags with a logo
• How branded bags with a logo are made

Often from the lips of customers you can hear such remarks: “Why do I need to buy packages with a corporate logo?” or “I’d rather buy a regular package without a picture, because it’s cheaper,” etc. But really, why overpay, is it necessary? Let's figure out what branded packages with a logo are and what their role is in the business processes of the company that purchases them.

What business benefits can branded bags with a logo provide?

Today, branded bags with a logo are an important and integral part of any organization, whether it is a small local company or the largest retail chain, whose points of sale are located all over the world. The original color and design of the packages can become a business card for your company, besides, they will provide additional advertising and attract new customers.

Therefore, the production of bags with your organization's logo is an important marketing move that should never be neglected.

Business owners have long noticed that in the modern world, advertising on paper or in the media does not bring the expected result. Therefore, every businessman seeks to popularize his company using other advertising methods, including branded packages with a logo.

Think carefully about the design, make the packages bright and stylish, then they will surely attract the attention of many people. But each of them can be a potential client of the company. Therefore, branded packages with a company logo are a simple and effective way to spread information about new services or products of a company among the population.

You can order branded bags with a logo at any company specializing in the production of packaging products. Before placing an order, it is important to analyze the reviews about the plant and its ratings. This is very important, because the quality of the packages will partly reflect the quality of your goods.

Companies that have mastered the modern technology of applying images to various materials are engaged in the production of branded bags with a logo. The price of products will depend mainly on the quality of the raw materials. The production of bags with a logo is a well-established, fast process, and it is so thanks to the high qualification of the manufacturer's employees, innovative technologies used in production and a well-functioning production mechanism.

Not so long ago, branded paper bags with a logo have become the most common type of packaging. High demand is explained by the attractive appearance of products and their practicality.

By ordering branded packages with a logo, the company receives not only attractive packaging for its products, but also additional advertising, and also increases its status in the eyes of customers.

Logo bags have proven to be a good way to convey information to customers and are therefore used by every successful company. They are practical and easy to use, emphasize the style and solidity of the company, and most importantly, for all their merits, the cost of them is minimal.

Branded bags with a logo are used as packaging for bulk, piece and weight goods, they are able to maintain an attractive appearance and freshness of products.

Branded packages are widely used in all types of businesses. They are used not only by companies involved in the sale of goods, but also by companies that specialize in the construction, reconstruction and decoration of various objects.

The use of branded packages with a logo is a guarantee of a constant influx of new customers interested in the company's services and products.

Based on all of the above, we can conclude that the production of branded bags with a logo is in demand. The fact that the company has not only high-quality goods, but also original packaging for them shows its high status and interest in good customer service.

How is the production of branded bags with a logo

Choosing the style, design and material for branded bags with a logo should be in accordance with the tasks that the packaging is designed to "solve". For example, if bags are needed to deliver simple goods used in everyday life to customers, then practical and inexpensive polyethylene can be used as a material for them.

If branded bags with a logo will be used as packaging for gifts to business partners, work colleagues, customers, then you should not save on them. In this case, it is better to use designer paper as the material. Packages made from it will look expensive, stylish and original.

You can process the source material and apply a corporate logo to it using one of the following methods, such as:

1. Flexography.
2. Silkscreen.

Flexography is a machine way of applying an image. It is fast and economical, and therefore is used for the production of large batches of branded bags with a logo.

Silk screen printing is a method of printing images, which, in comparison with the previous one, is characterized by high material costs. And all because the method of applying the image to the surface of the product is more laborious and time consuming, but at the same time the quality of the finished product is much higher.

In the production of branded bags with a logo using silk-screen printing, the paint is forced through a special mesh that is attached to a frame with edges of a given width. This option of applying logos and images on packages is used for small orders, but with high requirements for the quality of the goods.

In addition to these methods, the following methods are used to design branded packages with a logo:

- branded bags with a logo are covered with a special polymer solution, which literally freezes in a split second when exposed to ultraviolet rays. Due to this, the surface of the product becomes smooth and acquires a glossy sheen. Such a coating looks original and stylish if it is not applied to the entire package, but is used only for the logo. Due to the contrast of glossy and matte texture, the desired effect is achieved.

Thanks to this method of decorating branded bags with a logo, an interesting texture and metallic sheen can be given to the image. The foil is placed on a special cliché and, by exposing it to high pressure and temperature, is combined with the material used, as a result of which a stylish metallic imprint remains on the package. Embossing is done with silver, gold or colored foil.

– a method of applying a logo on a corporate package without the use of paints and foil. The relief image on the product is obtained by embossing paper between the matrix and the counter matrix, as a result of which the material used is deformed, and the logo on it becomes convex.

Logos can be printed both on branded paper bags and on packages made of PVD, PSD or HDPE. Of the last three options, it is most practical to use a high-pressure film - LDPE. It is more durable and stretchable, moreover, in comparison with PSD and HDPE, it looks more presentable. LDPE bags do not wrinkle during use, do not rustle, look beautiful, have a shine and smoothness, and most importantly, they are very reliable.

Due to the increased strength and stretchability, branded LDPE bags practically do not tear, even if they have already been partially damaged. This is very important, both for the convenience of the buyer and for the image of the company. For example, if the bottom of the package is accidentally pierced, then it will not tear to the end and will allow you to carry purchases safely to your home.

Printed images on LDPE bags do not bleed, which ensures a clear and attractive appearance of the printed company logo.

Branded bags with a logo can be made according to ready-made stamps or by an individual order of a company. Each company has the right to independently choose suitable materials, the variety of which will satisfy even the most demanding customer:

1. Coated paper.
2. Efalin.
3. Imitlin.
4. Various design papers.
5. Polylith.
6. Craft paper and other materials.

All existing types of packages are classified according to several criteria.

Depending on the shape and orientation, packages are:

• vertical;
• horizontal;
• square;
• narrow, designed for bottles.

Depending on the type of fastening and handles:

• branded bags with rope handles;
• pouches with punched handles.

What to be guided by when ordering a circulation of branded bags with a logo

So, the dimensions of the goods presented in the store can vary widely, so you need to answer two main questions:

1. What products from the entire range are the most popular?
2. What is the maximum size of a product that must fit in a branded bag with a logo?

A fragile and unreliable package can deal a serious blow to a company's image. Excessive savings on packaging materials can lead to massive financial losses in the future.

In the production of branded bags with a logo, you must be guided by common sense and respect value for money.

• The price of the package is directly related to its thickness.
• If light and soft goods, for example, textiles, are included in the package, then dense branded packages are rather a payment for the status and image of the company, rather than for usefulness and practicality.
• But if the product or its packaging has sharp and hard edges, then a tight bag will be an ideal option.
• To increase the load capacity of the package, order branded bags with reinforced handles.
• The reliability and durability of products directly depends on the selected material.

And, in conclusion, a number of weighty arguments in favor of purchasing branded packages with a logo:

1. In any case, purchases are given to the client in packages, which means that the company still spends part of the budget on them. Only here, in addition to the capacity for goods, such packaging does not perform functions. So the money was wasted.
2. A branded package with a logo is an effective and inexpensive way to attract new customers through constant "walking" advertising.
3. A corporate package with a stylish design and high quality will raise the status of your company not only in the eyes of customers, but also of competitors.

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Do you know what is the best-selling product in the world? Plastic bag. They wrap food, medicines, clothes, something for the household - I personally accumulate 20-30 different bags in a week! There is no need to store them - the bags are sent to the trash.

It seems to be logical, but not environmentally friendly: a bag thrown into a landfill does not decompose for more than 100 years. It turns out that every bag that you once used will exist for many more decades. Now imagine: about four trillion bags are used worldwide every year. They have already accumulated so much that it is possible to wrap the entire Earth, and not even in one layer.

Even giant garbage islands are formed in the oceans. For example, the Great Pacific Garbage Patch - in terms of area it is like 8 territories of the Leningrad Region - and almost a third consists of packages. The saddest thing is that many birds and marine animals mistake polyethylene for food: every year, about a million birds, hundreds of thousands of marine animals and fish die from this.

It is logical and environmentally friendly to reduce your consumption of polyethylene, and do not throw away the one that you have already bought, but find a worthy use for it.

For example, at one of the enterprises in St. Petersburg they are very willing to accept any used bags, film and other plastic. It turns out that this is a valuable component for the production of paving slabs.

This technology is not new, but it has received mass application right now, when there is really a lot of unnecessary plastic. A huge number of bags and films must first be crushed to a state of flakes, and then added to the sand mixture, from which ordinary paving slabs are made. The product becomes several times stronger and more durable.

According to a factory representative, this tile is hygroscopic. If moisture gets into the concrete tile in winter, it will absorb this moisture into itself, the frost will hit - it will begin to crumble and break. This will not happen with polymer sand.

Such a tile can be given various shades and any shape - it is mounted in the same way as a traditional one. And most importantly, plastic raw materials for it do not need to be mined from the bowels of the Earth or bought. Unnecessary garbage gives products unique properties.
One such tile holds about a kilogram of packages. In appearance, it is not very different from ordinary, plastic-free tiles, but in terms of strength it will give a hundred points ahead. In addition, it is much lighter than the traditional one.

And such products are not afraid of moisture, alkalis and acids, mold and fungi, frosts down to minus 70 degrees. It has a 20 year guarantee. And instead of lying in a landfill, old packages continue to benefit people.

Do you want your packages to end up not in the Ocean, but in such a wonderful stove?

It's more than possible! All you need to do is not to throw polyethylene into ordinary garbage, but to recycle it. And there are several ways to do this:

1. You can donate plastic separately to special containers and collection points. They are in many cities of Russia, all are marked on the map.

2. You can hand over polyethylene for processing in St. Petersburg, Moscow, Veliky Novgorod, Cherepovets, Saratov and Lipetsk at the "Separate collection" campaigns - they are held every first Saturday of the month in each district of the city, the addresses are indicated

Retail trade is actively progressing. Today, in every market, in every store, it is possible to meet special conditions for customers, and this is absolutely normal. They try to do a lot for clients / buyers, because everyone makes a profit. Some more, some less, it doesn't matter. The main thing is to provide the maximum number of customers for your store or company. And today, in order to stand out from the rest, you have to implement various marketing moves. The ideal option is bags with a logo.

Today, a number of companies, firms, large stores are known that have their own logos. The logo is the face of the company. It does not matter what the company produces or sells: products, household appliances, and so on. It is important that all customers/customers know the brand by sight.

Today, every company is trying to do everything in order to get the maximum number of customers (this is normal). No client will work with an unverified organization. Here, you either need to create your own trend for years, or make numerous marketing moves that can attract real customers, respectively, profit.

So, for example, they do it in numerous large stores (in chains). Many buyers take packages of stores and do not see the logo / company name in front of them at all (also a very common occurrence). How to solve a problem? In this case, you should work on the design, on the packaging. If a person holds in his hands not just a quality product, but a product that attracts with its packaging, he receives much more loyal reviews in general.

Why do brands put their logo on the package today?

• there is an increase in the recognition of the firm / store / company in the eyes of people;
• the enterprise with the help of the logo emphasizes its own individuality;
• due to the original logo, it is possible to attract new customers;
• the logo will indicate that the organization officially began to exist;
• the logo was created to draw attention to new products/services;
• the logo can indicate/tell about the activity.

1. Polypropylene;
2. Paper;
3. Polyethylene.

This is just a minimal list of package types that can be used in general.

Actually, the quality of the package (material) is chosen by the customer independently. When it comes to creating a logo, either professional web designers work on it, or the company independently offers its own options, then chooses the best one.

In addition, it should be noted that the package is a very, very cheap advertisement (it has the lowest cost and high efficiency on the market). Each person passing by sees the client of the store / company with the package, sees the logo, name, everyone notices. From the point of view of psychology, the image is a very powerful "irritant". More than 80% fall for this "irritant" without problems.

The package is convenient, it's beautiful, it's simple. From an advertising point of view, it is a very powerful tool. Packages bring certain benefits to both customers and stores. So, for example, each package is advertising (effective advertising), plus the store receives money for each package, selling them at retail.

If you want to start your own business, you need to take care of a quality advertising campaign. Enough marketing moves. The main thing is to choose the best one for yourself.