Hello, dear reader! I am glad to welcome you to the expanses of our business magazine.

Recently, my colleagues and I thought about the question of what product is the most popular in Russia. I think every thinker sooner or later comes to mind this question. Personally, it began to torment me from the moment we decided to launch our online store, but that’s a different story.

Usually one question causes a series of subsequent ones, so today we will not only discuss the top selling goods in Russia, Ukraine and the CIS - we will also consider with you:

1. trending products in online sales;
2. what is in demand on bulletin boards (www.avito.ru);
3. top 10 purchased products worldwide;
4. which is currently being purchased by the Slavic brother in China (using the resource ru.aliexpress.com).

Purpose of this article– general development, expansion of consciousness. You will learn to analyze the demand for a product and its seasonality using publicly available Internet tools, and most importantly, you will be able to show off your new knowledge to your friends. Let's start!

Best selling product in Russia and Ukraine

This information is unlikely to help you find a niche for your store, but at least it is interesting. You have a minute to think for yourself which product is the best-selling product in Russia.

And no, the answer is not food, not cigarettes or even alcohol, but we buy it almost every time we go shopping at the store or market. In general, the purchase of this product occurs automatically. Did you guess it?

So, the title of the best-selling product in Russia goes to the usual plastic bag. Even on such a seemingly insignificant product you can make millions of rubles.

The world has already begun to realize that polyethylene products cause great harm to the environment. The problem is that polyethylene does not decompose for a long time, and this leads to the death of 1 million birds, 100,000 marine mammals and a huge number of schools of fish. In the USA and Europe, plastic bags have begun to be abandoned.

What to look for when choosing a product to sell?

If you are interested in a product for sale, you should go a different route. You should not look for the most popular product, which is bought by the population in “wagons”. We must first look at prospects and profitability - our product must also be prepared for unfavorable conditions, since economic crises are not uncommon now.

The list of the most purchased goods in Russia includes the following:

• small household appliances;
• electrical goods;
• sanitary products;
• everyday tools;
• household chemicals;
• clothing and shoes;
• childen's goods;
• other daily use products.

Let's go through the list of the most popular products:

• meat (beef, pork, chicken, turkey);
• semi-finished products;
• chicken eggs;
• frozen seafood (fish);
• vegetable and butter;
• cow's milk;
• flour and pasta;
• sugar and salt;
• Black tea;
• cereals (buckwheat, rice, millet, oats);
• vegetables (potatoes, carrots, onions, cabbage);
• apples, bananas.

Some things are in greater demand, some are in less demand. How to decide?

1. Focus on your interest and think about what is closest to your heart.
2. Everything is learned by comparison: in order to make a choice in favor of one product or another, analysis is needed (this will be discussed in a separate article).

This is beyond the scope of this article, so we will look at this problem in more detail another time. Now let’s start compiling a rating of the most purchased goods by Russians on the Internet. Go!

Top best-selling products on the Internet for 2017

The Internet is a large and interesting market, for three reasons:

1. Currently, Internet coverage in Russia is about 74%, with constant growth observed;
2. the share of users in the older age group is also increasing;
3. The mobile Internet audience is moving at warp speed (30-40% of people access our website from smartphones or tablets).

70% of all Russian Internet users accessed the network at least once from a mobile device – a year ago, for example, this value was 56%.

What is this rapid growth of the Internet leading to? Along with it, the demand for goods and services increases, and this is what you and I need. Next we will look at:

1. the most popular and popular products in online stores;
2. the most trendy and popular products on one-page websites today.

1. Search for goods in demand for an online store

In an attempt to track down the most in-demand and popular products in online stores that are best purchased by the public in 2016, we have come up with the following top 10 list.

1. Small household appliances are today the leader in online sales. The low price and compact size make this product almost ideal (but this product is not suitable for selling in your online store).
2. Perfumes and cosmetics .
3. Mobile devices.
4. Laptops and tablets.
5. Online gifts and toys.
6. Licensed software.
7. Clothes and shoes.
8. Books. Surprisingly, paper books are still popular. It would seem that they are expensive, and besides, there are many sites where you can download the literature of interest in electronic form for free. However, this does not prevent paper books from selling.
9. Book tickets online. You won’t be able to imagine how many planes are in the air right now (whenever you have a free minute, go to the website flightradar24.com - it will expand the boundaries of your consciousness).
10. Large home appliances.

Most of the products listed are not suitable if you are planning to open an online store from scratch. Problems and breakdowns can arise with equipment, and in order to make good money, you need to order in bulk. It is unrealistic to compete with large players who buy goods in bulk and sell them at prices typical for regular stores.

2. One-page website: what is it and why is it needed?

One-page website, landing page, landing page – these are all synonyms.

There is such a category as wow-products (in Russian wow = wow) - goods of impulse demand. Have you ever been walking past a store or kiosk, saw an advertisement for a product on TV or the Internet, and you immediately wanted to buy it, although before that you didn’t even know about its existence? There is a high probability that it was a product from this category. TV stores also often sell wow products. Let me give you examples:

• effortless weight loss belt;
• exercise machines that pump up muscles without your participation;
• all kinds of water, light, fuel, etc. savers;
• creams to enlarge something;
• copies of brand watches, iPhones.

Are you familiar with the concept of CPA networks, affiliate marketing and traffic arbitrage? If not, there will be a separate detailed article about this. In short, a CPA network is an intermediary between a webmaster (the person who works with websites and traffic) and advertisers who have a product. They are ready to pay a commission to the webmaster for promoting and selling the product. CPA networks sell wow products through one-page websites. Remember the phrase that demand creates supply? In the case of these guys, it's the other way around.

Here is one of the many pater networks - http://m1-shop.ru/. After registration, following the link http://m1-shop.ru/ofers, the offered products will be available, which you can familiarize yourself with (about 300 offers). I will give 10 of them, which were top at the time of writing.

So, we present to your attention the top most popular products that are sold through one-page websites in large volumes.

1. Black Mask mask for blackheads and acne.
2. Solar Powered PowerBank.
3. Amst military wristwatch.
4. AB Gymnic belt.
5. MAC corrector.
6. Waist Trainer Corset.
7. Mangosteen – slimming syrup.
8. Klev activator FishHungry.
9. Hair spray Ultra Hair System.
10. Titan gel.

Some data from Avito - the largest message board in Russia

I tried to find information for 2016, but only came across the official report from two years earlier. Since there is no fish and no cancer, then we will talk about 2014. However, the information is interesting and useful, so there will be something to think about.

Conducting a study, Avito analysts found that site users skimped on 34.4 billion rubles in such product categories as:

• personal belongings;
• goods for home and garden;
• hobbies and recreation;
• Appliances;
• goods for pets.

A third of the turnover was taken over by the categories “Personal belongings” and “Goods for home and garden” (6.5 and 5.5 billion rubles, respectively). Fun fact: Year-over-year sales in these categories grew almost identically, up 38.6% and 38.3%.

And the best-selling category of goods turned out to be “Consumer Electronics”: Avito sold laptops, computers, video and photo cameras, smartphones and other gadgets worth 15.2 billion rubles. The amount is not small, but when compared with the previous year, the increase is only 13.2%.

3.5 billion rubles were spent on “Hobbies and Recreation”, an increase of 47.4%. And they spared no expense on pets and spent 4.7 billion rubles: the annual growth was as much as 82%.

• fan;
• netbook;
• swimsuit;
• smartphone;
• prom dress;
• tent;
• Yorkshire Terrier;
• video card;

From this list we can conclude that demand is greatly influenced by the season.

How to analyze the seasonality of a product?

If you are reading this article because you are going to open an online store or start your own business, it is important not to make a mistake with the seasonality of the product.

Let's look at the product that is at the top of the list on Avito - a fan.

To analyze seasonality and demand, we will use the well-known service https://wordstat.yandex.ru/. It is designed to gauge user interest that can be applied to the product we have selected. Before you start, you must register/log in to the service. If you don’t want captchas to pop up all the time, it’s better to immediately disable adblock or its equivalent.

Next, we select the region that interests us (in my case, I look at data for Russia, Ukraine and other CIS countries). Next, I enter the request “buy a fan” into a special field, since it more accurately reflects the intent of users than just “fan.”

The service shows that over the past month there were 236,554 impressions for this request (wow, that’s pretty cool!). We can conclude that the product is in demand. Let me check the seasonality of this product! I just did a search “By words”, now I’ll switch the checkbox to “Query history” and see what happens. The graph shows that in 2016 the demand for fans doubled compared to last year (apparently, it is VERY hot this year). Thus, if you purchased fans and started selling them in the winter, most likely nothing would work out. Therefore, never buy a product without testing the demand!

Of course, the example I gave is obvious - it is clear that it is hot in the summer, and the demand for fans will be greater than in the cold season. However, not all products are so obvious. It is also better to look for niches where the graph is just starting to rise - it is better to prepare for the season in advance.

Rating of the most popular goods from China

It is difficult to determine the sales leader in the Chinese market, because everything is bought there in huge quantities. Have you ever ordered anything from China? Personally, I ordered a watch, a scale, a case for an e-reader, a bag, a UV lamp and all sorts of other things. If anyone doesn’t know, here are 2 sites where the bulk of the population of Russia, Ukraine and the CIS orders goods from China:

1. Aliexpress is more designed for retail purchases - here you can easily order goods in one copy. However, sometimes it is more profitable to buy a product in a regular online store than here.
2. Alibaba is a large wholesaler: prices for goods are much cheaper, but you will have to order in bulk. Often, delivery of goods costs several times more than its cost.

1. Cell phones;
2. clothing and footwear, including copies of world brands;
3. laptops and tablets;
4. Appliances;
5. computer components and accessories;
6. goods for sports and recreation;
7. bed dress;
8. furniture;
9. electrical goods;
10. equipment and machines.

Of course, the data does not reflect reality 100%, but the truth is somewhere nearby.

For women

For men

For children

Electronics

Credit card flash drive

Waterproof IPhone Case

Convenient wallet for iPhone

Sport

What are the best small business products to sell?

Today, many people are thinking about starting their own business. Working in an organization and simply receiving a fixed salary is not so profitable. It is much more interesting to open your own small company, hire employees and start making a profit. But is it really that simple? And what needs to be done to ensure that the business prospers and brings more and more income every season.

The first stage of creating your own business is determining the scope of activity.

Conventionally, they can be divided into the sale of goods and the provision of services. Each type has its own advantages and disadvantages. Let us dwell in more detail on the sale of goods.

First you need to determine the product that the company will sell. In addition, you will need to rent a room, possibly make repairs there, purchase the necessary equipment, hire staff, develop a competent advertising policy, and register a legal entity. All these actions may take several months.

However, it is the definition of the scope of activity that can play a decisive role in the development of the company.

Products that are always in demand

Such goods include those that consumers will use regardless of the economic situation in the country and the income level of an individual family.

These include food, clothing, shoes, household appliances, cosmetics, and household chemicals.

Most often, grocery stores open in residential complexes, on the first floors of houses. In such stores it is most profitable to sell goods that are in demand every day. It can be not only bakery and dairy products. The assortment should include semi-finished products, soft drinks, groceries, sausage products, and confectionery.

If the location of the store allows, you can organize the sale of alcohol and tobacco products (there are a number of restrictions). In addition, you can allocate a separate area for consumer goods.

In order for such a store to develop successfully, it should be opened away from large shopping centers and hypermarkets. In this way, it will be possible to create a unique niche for customers living in nearby houses.

When opening a clothing store, you should first decide on the customer segment - for which segment the clothes will be sold. Thrift stores or stores for the middle class are in great demand. You should be very careful when opening an exclusive clothing boutique.

An interesting option is a store that sells holiday goods. These can be balloons, garlands, ribbons, cards, figurines. As a rule, the peak of sales in such stores occurs on pre-holiday dates and during weddings.

Children's toys are an equally interesting option. Few parents will refuse to regularly visit stores and buy goods for children. In a children's store, you can organize not only the sale of toys, but also add strollers, cribs, walkers, diapers, dishes and clothes to the assortment.

Something new and unusual

Undoubtedly, selling goods that are always in demand is an almost win-win option when starting a business. However, if you want to try to sell something new and interesting, you can organize a business selling innovative products. Such stores can be created not only in special premises, but also organize sales via the Internet.

A product will become innovative when new equipment, new raw materials are used for its production, and the product has new properties. In addition, the product will go to a new market.

The emergence of new business areas is directly related to the development of new technologies.

One of the most successful examples of such products can be the recently popular devices with information about sites. The item contains a code that allows any user of a mobile device using a webcam to access the desired site. These can be electronic pages of manufacturers, pages on social networks, websites of companies providing services to the population. Such links can be placed on clothing, printing, and accessories for mobile devices.

“Smart” menus have recently appeared in Asian restaurants. This is an interactive screen on which you can find a description of any dish you like. And while waiting for his order, the client can use the entertainment service contained on the device. Such devices may become popular in our country in the next few years.

Innovative devices do not always require a lot of expenses. A familiar thing that will perform new functions can be called innovative.

For example, a bench on wheels will be an excellent accessory to any country house or cottage. Its difference from a regular bench is the ability to move to any part of the site using special wheels. Even a child can cope with this.

Recently, many websites have appeared on the Internet where manufacturers offer various anti-stress toys. This product is in great demand, because it can be an excellent holiday gift or souvenir.

What products are best to start trading when starting your own business?

Undoubtedly, every aspiring entrepreneur asked himself this question. Unfortunately, there cannot be a definite answer here.

First of all, the geographical location of the region is of great importance. A product that sells well in cold cities most likely will not take root in the southern part of the country.

Secondly, the peculiarities of a particular city should be taken into account. In big cities, expensive services are in demand, which cannot be said about towns and villages.

Thirdly, you should carefully study the market. If it is overcrowded with any product, then it will be possible to gain a reliable position there only with a well-executed advertising policy and the presence of a good customer base.

By the way, word of mouth in many cases can significantly increase sales, and therefore profits. At the same time, if there is not yet a single organization in the region offering such services, you should analyze whether it will become in demand.

For example, a store selling fencing accessories will most likely close in the first months if it operates in a small provincial town.

Networking with people working in related industries can be invaluable when planning to start a company.

An online company can be an excellent alternative to a regular store. The advantages are obvious - there is no need to rent premises, you can significantly reduce the cost of hiring and paying staff, and besides, website advertising is built in a slightly different way than a stationary retail outlet.

Another advantage– such a store has no territorial reference. If there is an established transport system, it will be possible to sell goods outside the region. At the same time, not all categories of the population can use the services of online stores. Today, some of the country's residents do not yet have free access to the global network, which means they will not be able to make purchases.

Another type of business is the provision of services. This could be a car repair shop, a company providing photographic services or organizing holidays. Here everything depends only on the skills of the entrepreneur. If he does something well, a hobby can always be turned into a source of income. With good quality, such a master will quickly become in demand.

Where to find business supplies

After determining the scope of activity and opening a store, you should find suppliers. Ideally, there should be several companies so that a difficult situation in one of them does not affect the activities of the new company. In addition, when conducting certain types of business, you should choose suppliers from different countries.

Contacts of manufacturers can be found on specialized websites. Thematic exhibitions are organized several times a year, where it is possible to conclude an agreement on terms beneficial to both parties.

Valery Kirichek

# Business with China

Profitable goods for resale

Vacuum sealer for food, fashion clothing, gifts and decor items. The best products from Chinese stores in one article.

Article navigation

• Popular business products wholesale from China
• Cloth
• Tuning and car care
• Interior and home comfort items
• Unusual gifts
• Electronic accessories
• Top 10 best products from China
• Xthree baseball cap
• Hairpin
• Women's sweatshirt
• Men's shoes
• Vacuum food packer
• Glowing spinner
• 3D airplane constructor
• Silver ring with stone
• LED lamps for car
• Car air conditioner cleaning brush
• Interesting products from China
• Current products for sale

Popular and popular products for sale from China can be found not only on the Aliexpress website, which we all know. There are a huge number of online stores from China, each of which has its own advantages.

In this article we will look at what Chinese sites offer us and identify the most popular and best-selling products.

The review will feature products from the following:

• Aliexpress;
• GearBest ;
• Banggood;
• TomTop ;
• Buyincoins ;
• Rosegal;
• Milanoo;
• Dresslilly;
• Shein.

Each of these stores has items that are actively purchased by customers from all over the world due to low prices and exclusivity.

But since the material should be of interest not only to buyers, but also to entrepreneurs, we will highlight Chinese goods that are in demand in Russia. Which of them are profitable to buy on Aliexpress, and which, for example, on TomTop? This will be discussed further.

Popular business products wholesale from China

It doesn’t matter whether you are a buyer, the owner of an online store, a warehouse or a retail outlet. It is important for each of us to have a product that has the best price-quality ratio, preferably exclusive. Since most of the things we buy or sell are made in China, it makes sense to go directly to suppliers, bypassing domestic middlemen. Let's consider which Chinese goods are in consistently high demand in the domestic market. By clicking on the picture you will be taken to the product page.

The most popular products in Chinese online stores often reflect global trends. and it often happens that Russian buyers and entrepreneurs are not yet even familiar with the products that are gaining popularity.

Cloth

Perhaps the most popular product. Sales go on all year round, only the assortment changes depending on the time of year. Chinese online stores are ideal for purchasing wardrobe items. Here the prices are reasonable, the assortment is varied, and high-quality copies of famous brands are always in demand. Let's look at what Chinese sites offer us.

Dresslily offers a predominantly women's range of clothing and accessories. The site is interesting with its selections of costumes for every holiday (Halloween, New Year, Birthday, etc.). A wide range of all types of casual, sports and fashionable clothing is presented. Fashionistas should pay attention to the “Boutique” section. There is an interesting section "Dance Costumes". Branded Bleach Wash jeans for $17 or a fashionable pullover for $15 will not leave customers indifferent. The site presents a huge amount of clothing and jewelry for all occasions.

The Milanoo website presents a huge amount of clothing of a wide variety of styles. Here you will find at low prices tracksuits, evening dresses, underwear, erotic costumes, corsets, chemises... In general, everything you can wear on yourself. There are also products for men. If you need a truly exclusive and inexpensive product, the milanoo website will help you with this perfectly.

The Chinese online store Shein presents exclusively women's clothing. Interesting section “Trends”. In it you can choose not just a type of clothing, but a complete style: casual, elegant, attractive, feminine, formal, street, boho, 90s grunge and sporty.

Rosegal also has a huge range of clothing for men and women. A special feature of the site is bright items in the “Home Goods” and “Jewelry” sections. And for lovers of exclusives there is a section "Vintage Dresses"

Tuning and car care

Products for motorists are another popular category with stable demand. In Chinese stores you can find many unique products. Let's present the most popular of them.

There are more than two thousand accessories on the TomTop website. Here you can find security systems, video recording and entertainment. Prices and quality will please the buyer.

The Aliexpress website is also popular among motorists. Here are the most ordered items in the “Auto Products” category:

Hanger holder into the back seat. More than 16,000 orders. Price 140 rubles;

Digital car status scanner. More than 15,000 orders. Price 490 rubles;

Tire pressure control valve. More than 9,900 orders. Price 220 rubles;

Colorful headlight sticker. More than 7,500 orders. Price 177 rubles;

Vinyl film made of carbon fiber. More than 7,500 orders. Price 290 rubles;

Interior and home comfort items

Little things for owners are also always popular in our country. Separate, specialized stores are even opening on this topic. But in China, as always, you can find cheaper and more interesting things.

For example, on the Rosegal website you can find the following interesting things:

Wall tapestries. Price from 550 rubles:

Floor stickers. Prices from 300 rubles:

Rugs on different themes. Prices from 500 rubles:

On the site Buyincoins you can find thousands of little things for your home for a nominal price.

Popular 3D Wall Stickers:

Aliexpress also pleases customers with interesting interior and household items.

The most popular products in this category:

Pancake maker

Embroidered picture

Bag sealing device

Inflatable numbers from 0 to 9

Designer pillows

Unusual gifts

I'm sure most of you have seen similar gifts on display in shopping centers or in online stores. The vast majority of these products are made in China.

The following unusual gifts are presented on the Aliexpress website:

Turd. Here, perhaps, comments are unnecessary.

Exclusive deck of cards

The GearBest store has an unusual gift -

Electronic accessories

The Banggood store is known for its huge selection of popular electronics. Here you can find:

Wireless headphones for iPhone

Solar Electricity Panel

3D printers

Tablets

GearBest has a large selection of smartphones

Smart watches and bracelets

Headphones

But ahead, as always, is Aliexpress. Best Selling Products section "Electronics":

1. Professional in-ear headphones KZ ED2
2. Media player Xiaomi Mi Box
3. Portable HD Projector
4. Smartphone tripod
5. Xiaomi smart bracelet

Top 10 best products from China

If you don’t have time to surf the expanses of online stores, check out top selection popular products from China in 2019. Here are the best-selling items from well-known Chinese sites.

Xthree baseball cap

Hairpin

Women's sweatshirt

Men's shoes

Vacuum food packer

Glowing spinner

3D airplane constructor

Silver ring with stone

LED lamps for car

Car air conditioner cleaning brush

Go to Aliexpress

Current products for sale

No matter how attractive the product may be, any seller may have difficulty selling it. The reasons for this may be different: seasonality, region, dollar exchange rate, economic situation in the region, competition and many other components. It is important for the seller to do research and analyze the situation. There are many options for assessing demand, but we will consider the simplest and most accurate one - posting ads on websites (for example, Avito) and thematic groups on social networks.

For example, you decide to sell a glow-in-the-dark fidget spinner. First of all, we take a photo or download an image of the product. We write an accompanying text with contacts and place an ad.

Then there are two options - if you sell throughout Russia, with delivery by mail, then we will place an ad in the “Russia” region. If only in your city, then social network groups and message boards should be limited to your region. After these simple manipulations, all that remains is to wait for calls. You can tell clients in a conversation that the goods were quickly sold out, but there will be a new batch soon and we will definitely call you.

Increasingly, Russian citizens purchase the goods they need using the Internet. The best-selling product on the Internet in 2019 can be assessed according to various criteria ─ necessary to assess the market and demand, and properly build marketing.

Approximately 40% of Russian citizens made a purchase online at least once in six months of 2019. Every day there are more and more network users, which potentially increases the chance of effective sales through an online store. Experts note that the most active category of people in shopping is from 20 to 40 years old. Let’s consider how you can determine the saleability of a product on the Internet, which is what interests Russian citizens most in 2019.

The best-selling products on the Internet in 2019

There is no doubt that virtual sales are becoming popular; the best-selling product on the Internet in 2019 corresponds to marketing trends ─ in other words, ways to develop product advertising by business area. ACAR statistics for this year show that entrepreneurs invested the least in advertising their products in regional and federal print media, as well as banner advertising.

In addition to online advertising, business is also moving to the Internet, this is the opening of chain stores, a properly selected assortment will give you successful trading, but for this you need to make a correct analysis of what interests users now.

According to statistics for the past months of this year, the most requested and purchased products via the Internet are:

Name of product	Statistics sales (%)	Note
surveillance equipment		The product is gaining popularity and has moved from the military sphere to the household and security sphere. Great for panoramic shots.
Natural products		Selling your own products through a network grown without chemicals is a promising direction. Always a popular destination.
Medical equipment		Sales of medical equipment online for the treatment of various types of popular diseases (osteochondrosis, scoliosis).
Mobile devices		The product is constantly popular due to model updates and fairly affordable prices online.
Green tea)		It deserves attention as a developing area; supplies and partnerships in the network are organized almost automatically.
Home Appliances		Demand is gaining momentum so far only for goods presented by the manufacturer, high quality ratings.
Cleansing the body drugs		Detexes, decoctions, official licensed products, develop due to the natural need of a person for his own health.
LED lightening, equipment		A promising direction for sale, economical lighting. Long-term operation, business for beginning entrepreneurs.
		Products that are always in demand are cheaper online. Less risk of shopping, size and other parameters can be indicated from photographs.
Book publications		Sales of classic literature are especially popular.
Kids toys		This direction is developing as gifts for children on certain dates with personalized signatures, as well as the opportunity to purchase excellent gaming complexes.
Cosmetics		An excellent niche in which there is a lot of competition, but also great demand. The main thing is to conduct a sales policy correctly and set the real cost of products.
Software		Systems are being improved by leading companies; it is necessary to implement software implementation and support.
Courses taught		Access to learning remotely, you can learn any language, improve your knowledge in any specialization.
Automotive parts		There are many resources that offer spare parts, making it easy to choose the right part at the right cost. The direction always works in high competition; there is demand.
Cars		Specialized websites that buyers trust, transactions supported by lawyers, the demand for this area is growing.
Alcohol		An easy sales line that does not require special skills, but is a licensed activity.
		The sale of second-hand goods deserves attention, when an almost excellent item is sold online at a low cost; many simply do not need unworn items, or equipment.
Real estate		The niche in which real estate trade is developing, purchases are carried out both in absentia and in person through our own representatives, legal confirmation of transactions.

It should be noted that there is no way to describe all the products that are asked on the Internet as the best-selling product on the Internet in 2019. There are certain criteria for specialists, how they are determined, but all the products presented above require analysis and properly structured marketing.

Focusing on wealthy people, you can offer luxury perfumes via the Internet; it will be cheaper than buying them in specialized salons. Nowadays the purchase of expensive jewelry is intensifying, it is like an investment in savings and protection against inflation.

Experts recommend that an entrepreneur who decides to start an electronic business pay attention to mid-priced products. The most popular products on the Internet are those that are cheap from the point of view of regular stores.

Specific sales conditions and the absence of certain business encumbrances make it possible to set the cost of goods below the market price, and the demand for household appliances, furniture, and tools is growing.

A timely response to the demand for a particular product in the e-commerce sales market is very useful and increases sales. It is advisable to monitor the Internet according to user demand in search of goods.

Always analyze the regional market, what is the most requested by the population in the city now, and you should never betray the customer’s trust in e-commerce.

There should always be excellent service, attention to the potential buyer, namely:

there should be feedback on the site;

It is advisable to make a free call within Russia to clarify the delivery time of the goods;

Always provide the service of a consultant.

What to sell in an e-store in 2019

What is the best-selling product on the Internet in 2019? This question interests many e-store owners. A new entrepreneur is always concerned about the direction of online sales in popular niches. Experts advise that when a small online store is organized, sell in it what you understand more about, so finding the right product is the most important issue.

You must always remember that there is no absolute product that would 100% meet all requests and established after analyzing the work of many electronic stores and certain parameters. The meaning of identifying a successful product for sale cannot cover all sales ideas, but it does provide a certain direction for the search for a novice entrepreneur. Following the selection of the best-selling product according to the parameters presented below will help avoid the collapse of e-selling.

How to determine market potential

The volume of purchases of the selected product on the market should not be huge, just let it be sufficient; there is no need to use narrow sales niches. If you sell products to pregnant women, this is good, but a product for pregnant women engaged in physical activity ─ this can lead to a shortage of buyers, thus limiting the volume of the sales market.

Let's consider: an electronic store sells luxury goods for men (watches, cufflinks) ─ a limited trade niche, but here you can find the target buyer with certain investments, since watches or cufflinks always attract men.

How can you determine the target buyer in a trade (the actual market volume), this is a tool for determining queries from both Yandex and Google. The search will help determine the number of people looking for your products, plus the real price of the product, then you can predict the number of potential buyers of your products.

How to identify competitors

When choosing the best-selling product on the Internet in 2019, you always need to identify competitors. Using the search tool, you can analyze competitors in the selected sales niche; when there are quite a lot of requests, this indicates that the market is responding to this product with demand. The main thing here, according to experts, is to properly attract attention to your store.

How can this be done? Using Wordstat, we determine the volume of potential sales, as well as which sites offer the same products. Experts recommend that after identifying competitors, look at how they conduct their product marketing, offer more favorable conditions, and intensify advertising for your store.

Parameters that determine sales success

Success in electronic sales is a timely response to fluctuations in demand. Let's consider what parameters will help determine the best-selling product, this:

The product you have chosen is in constant demand on the market, or is it a seasonal hobby.

It is necessary to analyze regional sales in regular stores of the selected product, if sold, then at what cost. By selling effective knife sharpeners, you may not get demand for them, since they can be easily bought in a nearby store, a person does not need to go online for this. You need to convince people to buy them from you: increase the range, functionality, reduce the cost.

What age is your potential buyer is also important when choosing a product. Teenage products will not always be sold due to the lack of electronic cards, but they are advanced Internet users, and when clothes are sold for people of “age,” there may be a problem with adapting the store, along the lines of simplification, so that everything is clear. It is necessary to provide hints on where to press and explanations of how to operate the buttons.

Determine your own markup for the product.

Real cost of goods in the region. It is important not to set the price above the possible sales level. Experts note that goods costing over 3 thousand rubles, as a rule, are examined more closely by buyers, this applies to explanations and answers to customer questions.

Is it possible to sell the selected product for sale by subscription? These are personal hygiene items, creams, and gels. The meaning of selling is to regularly sell your products to the same customers.

It is advisable to choose a product for sale in small sizes, so that you can arrange home delivery, but when the product size is large, this is difficult to do.

One of the factors for successfully choosing a product is its durability. It is better to refuse fragile and breakable goods, or pay careful attention to their packaging and delivery.

Seasonal demand will also help you decide on a successful choice of “selling product”; this should be done before the New Year holidays, and in the spring it is easier to sell products for the summer.

Determine the characteristics of your product, what it brings to the buyer, in what form it is bought to make work easier, reduce pain, or to gain beauty and pleasure.

The need to determine the turnover of the selected product. When you sell products that may become obsolete due to fashion trends, you need to purchase a certain quantity of it, otherwise it will sit in the warehouse.

The basis of an electronic store is the correct choice of goods. There are no products that are always sold perfectly, but by searching for products using criteria recommended by experts, you can reduce the risk of going bankrupt in your chosen sales niche.

How to attract customers' attention using marketing

Electronic sales attract the attention of large businessmen more; the most sold product on the Internet in 2019, after the analysis, is the one that was previously correctly advertised, including on network resources. Let's consider what trends in marketing make products popular in sales, these are:

Advertising your own resource on the Internet with a selling page. Experts say that more and more people are switching to mobile versions of the Internet, so it is important that your website is clearly visible on any device. The demand for the position at the top depends on this.

Advertising products using video clips on Internet resources: YouTube, Bing. Many people don’t want to read, they want to watch, and you need to use this, show how your products work, why they are useful, and convince them to make a purchase.

Having a database of email newsletters, you can make excellent advertising of your product with good product conversion. Expert advice is:

the use of animation attracts more attention; you can simply add simple but high-quality animation to the proposal letter;

come up with a product logo, correctly visualize your offer in the newsletter.

Trend in product sales by consumption niches

Every year the Internet attracts more people to make purchases; increased employment makes this shopping in demand. An important feature of online sales is the unlimited number of offers.

Using Internet tools, experts identified the most popular products and made the top ten most popular sales areas for the rest of 2019, this:

household appliances, which occupy the last, tenth place in this ranking due to their large size and the cost of delivering them to your home, this is interconnected;

Sales for events (concerts, plane tickets, trains) occupy a stable ninth place;

in eighth place in popularity for six months of this year were services that provide online network services;

the seventh place is occupied by the sale of clothes, many users prefer stores, where they can try them on;

sixth place is occupied by the purchase of various software by Russians;

children's products, a large assortment, are gaining sales and occupy fifth place;

beauty for women takes fourth place in sales this year, these are: cosmetics, perfumes, various brands, other women's products;

The unstable economic situation has affected everyone differently: some types of businesses have suffered more, others less, and for others new prospects have opened up. Based on open statistics, you can trace the main trends and draw conclusions: in what area is it most profitable to open a business now, and what is it better to abstain from.

 

Crises come and go, but you always have to work. What business is in demand now, where to look for a promising niche? Despite the fact that the SME business activity index shows a decrease (Fig. 1), the number of individual entrepreneurs in Russia has increased. According to Kommersant: as of December 2015, their number was 3,643,911 versus 3,534,516 for the same period in 2014.

Figure 1. Dynamics of the entrepreneurial activity index in 2014-2015. According to the public organization SMB "Support of Russia".

The decline is mainly due to a drop in sales and investment: the share of trade in small businesses is more than 40%. You shouldn’t rely on the average “hospital temperature,” so let’s take a closer look at how the situation is developing in three areas:

Main directions in trade

The negative impact of the crisis on retail is obvious: a decrease in income, saving behavior, and the transition of buyers to cheaper goods. The last factor did not turn out to be negative for everyone. “All at one price” type networks are expanding, including actively moving into remote regions (“Fix Price” franchise); commission trade has revived. According to a study by the Magazin Shopping group, as of October last year there was stagnation in the retail sector (Fig. 2, 3).

What entrepreneurs complain about:

1. a drop in sales is noted by 76% of respondents;
2. 55% of retailers were forced to raise prices;
3. Rental costs and property taxes have increased.

In general, the mood is pessimistic; a revival in consumer demand is unlikely to be expected in the near future. But by sector, for industrial goods the decline is not the same, which is clearly visible in Figure 3. For individual product items, the index position is above average.

Summary. The market for luxury consumer goods (and services) shows little change. The economy class segment is not developed. It requires a special ability to organize profits on low prices, low costs and margins, which not many have (a successful example of "Fix Price"). In recent years, trade has been most active in the middle class segment, and the greatest decline in real incomes has occurred among this part of the population.

How does the current crisis differ from previous ones? Opinion of Evgeny Butman, a serial entrepreneur since 1990 (Forbes interview). "The crises of 1998 and 2008 were instantaneous - everything fell, depreciated, froze. Ah! We looked: it’s not so scary. We picked it up, washed it, glued it up and moved on. And now, it’s completely different. Imagine putting a frog in a pan, and raise the temperature by a degree every hour. The frog will cook without noticing it. There seems to be no crisis, but this very heating is happening. We and our business are like this frog."

Paid services market

In the service sector the situation is different. According to Rosstat, there was a general decrease in consumption in price terms, but it does not look like a “collapse” (Fig. 4). As of November 2015, the share of paid services in the total expenses of the population even increased - 20.8% (in 2014 - 19.9%).

Analyzing the indicators for individual types of services (Table 1), it is easy to see that the crisis has a positive effect on citizens’ desire for sports, culture and a healthy lifestyle.

Table 1. Distribution of consumer services in 2015. According to Rosstat.

Paid services
housing
utilities
transport
hotel
tourist
medical
health resorts
sports, physical education
educational
cultural
veterinary

Promising trends in the service sector

• Tourism- on internal routes, agrotourism. In order to save money, many go on vacation on their own: it is no coincidence that the hotel industry is experiencing growth. The niche for organizing mini-hotels, catering outlets, parking lots, and hostels is expanding - along highways and in places of mass “wild” recreation.
• Outsourcing of all types- large and medium-sized companies save on personnel, marketing, IT services, and education. Small businesses take advantage of these difficulties by offering inexpensive services, products, and services. The leader is the IT sector: mobile applications, website builders, analytics, landing pages.
• Medical, health, sports services- There is a clear increase in demand in this market. If anyone thinks that this is too narrow a professional niche, they are mistaken. Below is an interesting example.

Sale of medical services from Germany

Alexander Bortenev and Roman Prilipko organized an online service for medical consultation by doctors from Germany. Tests, MRI and CT images are sent for examination to doctors who carry out diagnostics and recommend additional examinations and a treatment program. Results arrive within 4 days.

In January 2015, a website was created, a month later they opened an office in Magnitogorsk, then in Chelyabinsk. In total, up to 50 orders per month are received through the offices and website, the revenue volume is up to 800,000 rubles per month. Entrepreneurs plan to recoup their investments (about 5 million rubles) within a year and a half.

Summary. People have not stopped using services, they are only making a choice in favor of cheaper ones, with children's needs being a priority. The cost reduction occurs due to the “cleaning up” of the main service: coffee breaks, bookings, and on-site consultations are excluded. Renting expensive machinery and equipment is gaining popularity: cars, bicycles, ski equipment, exercise equipment.

Production

The manufacturing business shows the most optimistic activity index compared to other activities. Sanctions forced large manufacturers to look for replacements for imported components, materials, and products. Opportunities are opening up for small businesses to serve large enterprises. According to the portal TIU.RU (trade of machines and equipment for SMEs), in the first 9 months of 2015, the total amount of sales income exceeded the level of last year by 20%.

1 Food production.

Large retail chains: Perekrestok, Pyaterochka (Retail Group) signed new contracts with 800 suppliers in 2015. The share of Russian goods has more than doubled compared to 2014. For many product groups it reached the level of 90 - 100%. "Dixie" - imports fruits and vegetables from the south of Russia, Tula, Moscow region; 90% of dairy products are Russian and Belarusian.

Russian "Camembert"

The family enterprise Nikolaev and Sons (Krasnodar Territory) increased cheese production 10 times in 2015. The business began 4 years ago, with plans to produce Italian and French “premium” varieties. In total, the line consisted of 12 varieties. With the introduction of the embargo, the company reduced them to 4, with Camembert Lefkadia becoming the main product in demand. Blue cheese was the first to leave the shelves - retailers stood in line. Selling prices start at 1.1 thousand rubles per kg; they have not increased during the year. Supplied to retail chains: "Azbuka Vkusa", "Magnit", "Lenta", "Perekrestok", geography - more than 10 cities.

2 Innovative technologies.

Investors and large enterprises are now more willing to support Russian developments that have been lying on the shelves of research institutes for years. Scientists are poor at promoting their new products, looking for customers, and organizing the production of prototypes.

Helmet for miners and rescuers with Wi-Fi

In August 2015, NPF "Granch" (Novosibirsk) announced a new development: a helmet for rescuers and miners, equipped with a search system, a thermal imager (allows you to see through smoke), a video camera, and means of communication with the control center. While an agreement has been concluded with the Ministry of Emergency Situations, the first samples are also being supplied to neighbors - to the mining town of Kuzbass. The high-tech development has no analogues in the world; Germany has shown interest in it. Is it worth saying what a foreign contract means now?

3 Highly specialized niches.

Many large industries need components, the production of which is unprofitable and troublesome for them. They willingly outsource such tasks to small businesses. There are always unoccupied spaces in this niche.

Necessary little things

An object that slightly resembles a toy excavator is a metal sieve for crushed stone. It is produced at the Gorny Tekhsnab Holding enterprise (Elektrostal). This crushing and screening equipment is in demand in the mining industry and quarries. Production began five years ago, and in 2015 they began supplying products to Belarus and Kazakhstan. In 2016, it is planned to conclude agreements with Uzbekistan and Tajikistan. Production is expanding, new equipment is being purchased.

4 Products for export.

Everything that can be produced for export must be produced and sold. What gets in the way is a lack of information and the problem of finding buyers. There are special structures where you can get advice on these issues: Russian Export Center, Excar.

The Export Insurance Agency (EXIAR) announced data for 2014. The number of exporters among small and medium-sized enterprises by the end of the year amounted to 13,500 firms, an increase of 27%. Of these, 85% are in remote regions. In the Primorsky and Khabarovsk territories the growth is about 2,000%, in the Murmansk region - over 4,000%, in Moscow - 139%.

Non-standard approach.

Importing goods from China is commonplace for many entrepreneurs. The small enterprise "Zaitsa" (Khabarovsk) has entered into contracts for the supply of the most common product - ice cream - to China and Korea. It is interesting that in the city itself, imported products from Moscow and Tomsk predominate. According to director Ilya Amirkhanov, the Chinese were very surprised by our initiative. However, 18 tons have already been exported to China, and 5 tons ($40,000) to Korea. The Chinese respect imported food products. According to surveys, more than 50% of buyers consider them to be of higher quality and are willing to pay for it.

The lower price segment of ice cream (locally produced) in China includes items up to $1.5 (per serving). About 30% of buyers choose more expensive, imported ones. The American brand "Haagen-Dazs" is sold at 2 times more expensive than in its homeland - $5-7. In 2015, the Latvian form of Food Union (after the closure of the Russian market) supplied 12 tons of product to China. The price per serving was set on the advice of the Chinese from $3 to $6. Sales figures exceeded the values ​​of European outlets by 300%.

Conclusions. There is no clear answer to the question of what business is in demand in Russia now. There are successful examples in different industries. Key positions are occupied by wholesale and retail trade in food products, inexpensive goods, food production; transport; services in the IT field, medicine, individual educational and cultural and sports projects. In any case, those leaving the market are being replaced by those who offer a new, more convenient, profitable solution.