The most reliable and profitable business. The most profitable business in Russia

Any private entrepreneur faces the question: how to make his first money? Which business will bring profit rather than losses? You have a million options: you can seize several factories, oil rigs, or become an official. But let's look at the question realistically. What is the most profitable business in Russia? In this article we will try to briefly and concisely outline the most cost-effective options for beginning businessmen that can bring real income. Let's look at what type of earnings is the most realistic!

Turn your hobby into a profitable business!

Numerous researchers have proven more than once that 100% of all rich people achieved success because they did what they loved, devoting themselves entirely to it. This applies to all areas of business - restaurants, clothing (boutiques, shops), large factories and factories. We can conclude that the most profitable types of business are different for everyone, it all depends on your hobby. There are hundreds of types of entrepreneurship, but the easiest way to make money is through your hobbies.

Here are some example ideas:

1. Are you a sports fan? Why not create your own club or section. This option is suitable for all athletes – past and present. You can gather groups of different ages. Have you noticed that children's sections are popular now? Russian parents try to instill only good things in their children, to introduce them to sports: football, basketball, karate, even dancing.
2. Do you sit at the computer for hours? Why haven’t they started getting paid for it yet? Internet entrepreneurs are beginning to actively capture the Russian market, so they urgently need to connect while not all niches are occupied.

Here are some ideas:

• Promotion of a group on a social network (then you can earn money from advertising and promotion of other communities, stores, organizations);
• Chain store (trade everything you like - souvenirs, clothes, products);
• Information services, education (Do you know how to raise raccoons? Teach others! There will always be clients!).

1. People love unique and exotic things! Do you know how to weave toys, embroider pictures, make a Brazilian bermbau in a couple of days, or carve a Ganesh figurine? There will be more than enough clients:

• Write, embroider pictures;
• Caskets;
• Pendants and any other handmade jewelry;
• Clay products.

1. Do you have a “DSLR” (DSLR camera) and can you take beautiful and professional photographs? It is quite possible to become a photographer. You can work in the studio, travel to weddings, concerts, festivals. Romance, not life. You might think about opening your own studio, where you don’t have to work for your “uncle”, but take photographs for your own pleasure!

Business with minimal investment

Many aspiring entrepreneurs face the same problem - no money! That is, there is not even the minimum starting capital to start your own business. One needs $2,000 to start, the other needs 500,000 rubles! But it’s impossible to find that kind of money quickly, even if the bank agrees to the loan! So what business brings good income with minimal investment?

1. Earning money from weddings. You will have several good options:

• You open your own wedding agency and start preparing the wedding yourself - searching for a toastmaster, photographer, ordering a hall, restaurant, ceremony, cars, decorations, etc.;
• Do you have a camera? Go take photos at a wedding!
• Are you good at design and art? Start decorating your wedding halls.

1. Establish your own production. The business is very profitable, but requires good investments. But not always! Start producing your product at home if you want to make a quick income. Have you heard about American families who organized mega-profitable businesses producing sauces, marmalades, cakes, and cookies? They even grow all the ingredients themselves in greenhouses and seal the ketchup jars with their own hands.
2. We make money on cars. You will need: a car, a desire to earn money and the ability to organize, or knowledge and experience in repairs. If you have your own car, this is the business for you. Here are ideas for truly profitable earnings:

• Car service repair, installation;
• Cars for rent;
• Start selling spare parts:
• Have you seen the movie "Diner on Wheels"? Why not an idea? Pay for yourself quickly! You can even just drive around with a coffee machine!

Now consider which business is the most profitable for providing services and selling goods in Russia.

But what do you think is the most profitable type of business in our country? Right! Which provides people with something important and necessary. And now we are not talking about factories, plants and ships of the oligarchs. Let's look at the statistics of recent years: what else?

What do we see everywhere in cities? Vending machines! They are on any street. They appeared relatively recently - that’s the beauty of it. Machines that will prepare you a cup of cappuccino are no longer so popular, but in this niche there are more interesting options that attract the attention of potential customers.

Which?

Here's an example: buy massage chairs and install them in large shopping centers, on crowded streets! Install a classic bill acceptor in such a chair and maintenance costs will be minimal.

Earning money from growing plants and animals

There is no need to talk about the profitability and relevance of such a business - vegetables, meat and milk and fruits have always been and will be in demand, even in times of crisis.

There are many examples: grow seedlings, flowers, strawberries, raspberries, cucumbers, tomatoes, peppers, onions, potatoes, raise animals and birds for meat and eggs (pigs, cows, chickens, pheasants, turkeys and geese).

Your task is to decide on your niche and take it on time! You can make money on any idea! All that is required of you is efficiency, faith in your strength and actions!

Before you start talking about what kind of business to open now, I recommend reading about unsuccessful attempts to start your own business; we previously discussed this with people on Blotter Ru.

So, what business is relevant now? To understand this, you need to understand what happens during a crisis, and not only during a crisis - but the following happens - the rich become richer, the poor get poorer.

Consequently, promising areas of business are either for the very poor or for the very rich. The middle class always suffers the most.

Opening a profitable business for the rich

Washing

Very relevant for Moscow and other large cities of Russia. Self-service car washes are especially popular.

Banqueting hall

Crisis or not, there will always be holidays, weddings, and birthdays. We rent a hall, do renovations, decorate everything, find a photographer or toastmaster among our friends, advertise in the media and on the Internet. Ready.

Apartments for rent

A fairly risk-free and stable type of business, but it requires large funds at the start. Relevant for large cities and resort areas. We buy real estate and rent it out.

Network Marketing and Franchise

Well, let's take McDonald's as an example, there are always lines there! A franchise costs about $1 million, payback period is 2-3 years.

Domestic tourism

Due to the rising dollar, many people have given up traveling abroad. For foreigners, our country has become more attractive in terms of tourism. Demand for domestic tourist routes has increased.

Tailoring

This is especially true for children's clothing. Go to a children's online store and look at the prices there; many things cost more than for an adult. The demand in this area is high.

Current business for the poor with minimal investment

Pawnshop

At all times, pawnshop activity flourished. This has always been considered a fairly profitable business with minimal investment.

Funeral services

People always die and always do not save on funerals. The only problem with this type of business is that all the good places in the cemeteries are already occupied and it will be quite difficult to enter there. But a funeral is not only a cemetery, it also means transport, coffins, wreaths, etc. This is where you can make money.

Food trade

People are always hungry, no matter whether there is a crisis or not. Therefore, you can make money by selling food: homemade, greenhouse, pickled vegetables, pies, jam, etc. all this can be done at home.

Fast food

Shawarma, samsa, shish kebab - a small stall in a bread place and there will be a lot of customers, the income is good, especially if you don’t hire a seller, but stand behind the counter yourself.

Commission shop

Or, more simply put, second-hand, especially for children's and branded items. The demand in this type of business is good and, most importantly, stable.

Rental services

This type of business is relevant in both small and big cities. What can be rented out, almost everything, for example:

• Carnival costumes
• Baby baths and car seats
• Strollers
• Bicycles and more

Earning money on the Internet

Without having any skills, you can make money on the Internet. Did everyone write essays at school? We find a content writing exchange and offer our services. For one article you can get from 100 to 3000 rubles.

Business on traffic jams

This business is especially relevant for large Russian cities, for example, Moscow. I often drive along the Moscow Ring Road and get stuck in traffic jams, and recently I saw small vans that stand in traffic jams and sell coffee, sandwiches and other food, and they have quite long lines of customers.

Salon

Well, everything is clear here! The main problem is the price of renting the premises.

Business on avito.ru

This is a very interesting type of business. Simply put, buy cheaper and sell more expensive. There are categories of goods with a very high demand among the population, for example, iPhones or winter tires before winter. People want to sell quickly and are willing to lower the price a little, this is where you can make money.

Home kindergarten

This type of business can be organized right at home. Clients can be found in your area among friends.

home kitchen

Very good profit from baking cakes. Dumplings are also in good demand, etc. The main thing is to find a stable buyer for your product.

Car repair

We rent a garage in a large parking lot and there is already a minimal flow of clients.

Tutoring

If you have certain knowledge in a certain area, you can sell it. To become a tutor, there is quite a good demand in this line of business.

How to calculate profitable promising areas in business

1. We look at what is around us, what kind of business is working. A simple example: I live in Moscow and regularly observe huge queues at car washes, and not at all, but at self-service car washes (this is where you wash your car yourself), and the queues are constant. Conclusion: there is a demand for these sinks and not a small one.
2. We watch TV, listen to the radio, read newspapers, look at advertising posters on the street. The area of ​​business that is actively advertised is profitable; if there is money for active advertising, then the business is profitable, there is demand, there is money.
3. We open a large job search site and for about a week we monitor where the most vacancies appear and look at what the companies that posted vacancies are doing. If a company has a lot of new vacancies, it means in this area of ​​business MONEY , there is demand for goods and services.

If you have your own thoughts, ideas about what type of business is relevant to start now, write in the comments, it will be interesting for me and site visitors to read the site.

Failed business ideas
Stories of the most unsuccessful business projects from the first person.

• Pharmacy business
• Bakery products
• Auto repair shop, service station
• Anti-crisis car wash
• Microfinance organization
• Export of goods abroad
• Funeral services
• Cinema
• Driving school
  • • • Similar business ideas:

The bad economic situation in the country is not a reason to hang your nose and lose heart. There are many examples of large companies starting their journey at the most unfavorable time for business. A crisis is a time of great opportunity, a time of real “cleansing”. Weak entrepreneurs who did not think about business development leave the market, making room for new players.

Today we will look at 11 of the most profitable and “unkillable” business ideas that work great and bring profit to the owner, despite the crisis in the economy.

Lotteries and bookmakers

When there is a crisis, people begin to believe in luck more. The state of low income and lack of work forces people to make adventurous decisions and literally throw the remaining money down the drain. Therefore, any business related to the sale of lotteries, bookmakers, auctions - all this works with super profits. To organize a business on sports betting, it is not at all necessary to have a lot of capital and go through a strict registration and licensing procedure. Today, many large bookmakers are developing their own franchise networks in Russia and the CIS. Therefore, for a symbolic fee of 200 - 350 thousand rubles. you can join the network and open a betting office in your city. The only significant pitfall is strict regulation by the state. Here you can’t guess when the government will decide to close the “shop” by issuing another law. I think everyone remembers what happened to gambling clubs that brought hundreds of percent of profits to their owners.

Pharmacy business

The pharmacy business, despite the oversaturation of the market, shows high profitability during an unstable economic situation. In our city, many well-known pharmacy chains have only increased the number of retail outlets over the past couple of years. The reason is clear - people are starting to get sick more because of stress and frustration (they were fired from their jobs, their salaries were lowered, they are afraid of layoffs). The number of people with heart problems, diabetes, digestive disorders, etc. is growing. Accordingly, trips to the pharmacy are becoming more frequent. Investing in a pharmacy business can be intimidating. However, it is not at all necessary to open a large store. At the start, you can limit yourself to a small pharmacy kiosk. Another option is to open as a franchise.

Bakery products

Food is an eternal topic. It has long been known that when people's incomes decrease, they switch to cheaper food. The number of bakery products in the diet increases: bread, pies, rolls, donuts, cookies. I noticed that in our city the number of kiosks selling bread and flour products has increased significantly. In the place where I buy bread, instead of one kiosk, there are now four. And, you know, there’s enough for everyone. After work, you have to stand in line to buy bread.

How much money does it take to open a bread kiosk?

To open a bread kiosk you will need to invest approximately 300 - 500 thousand rubles, or even less. It is not necessary to rent or buy a permanent structure. You can, for example, purchase a mobile trailer (Kupava) and arrange outbound trading by obtaining permission from the local administration. There is less paperwork, and you can earn money almost immediately. You can purchase goods from local bakeries or open your own production. True, this is a completely different investment.

Auto repair shop, service station

Like products, car repair is a “hard-to-kill topic.” Despite the crisis, there are more and more cars, and those that exist are getting old and breaking down more often. In our city there are service stations and auto repair shops at every turn. At the same time, everything works successfully, and you can only get in by appointment. I haven't heard of anyone closing or leaving the market. Tire fitting, body repair, auto electrics - all this is relevant. And at the same time, these ideas do not require large initial capital. You can start even in a “garage” environment. The main difficulty is to find good craftsmen. Well, if you know how to work with equipment yourself, you’ll have the flag in your hands.

Anti-crisis car wash

Self-service car washes- a new type of services in the automotive theme. The idea came to us from the West, but before the crisis it did not develop very much. Now that people are thinking more about saving, such services will flourish. Many people will prefer to wash their car themselves, since the savings are almost double (about 150 rubles instead of 300 rubles). Read business forums, many people there talk about good prospects for self-service car washes. Some people post photo reports showing a queue for such a car wash.

How much money do you need to invest to open a self-service car wash?

The only disadvantage of this idea is the high investment required to start a business. To open even a small car wash with three bays, with all approvals, you will have to pay at least 1.5 million rubles. Not everyone has that kind of money, especially during a crisis.

Microfinance organization

According to some data, over the past three years the demand for microloans up to 30,000 rubles. increased threefold. There are a number of reasons for this, including those related to the economic situation in the country. Interest rates on loans from large banks have increased since they were received falsely. While a microloan can be applied for without leaving home, without certificates or proof of income.

How much money do you need to invest to open microloans?

To open your own microfinance organization it is enough to invest no more than 500 - 1000 thousand rubles. And the investment pays off quickly. Judge for yourself. Loans are issued at an average interest rate of 2% per day.

How much can you earn with microloans?

That is, taking a loan of 30,000 rubles. in a month the client will have to return 48,000 rubles. Profit 18,000 rubles! It is clear that not all clients are conscientious. But, as practice shows, only 15% do not repay the debt. At the same time, debts can always be sold to collectors. In any case, the company remains in good profit.

Export of goods abroad

During the period of an “expensive” dollar, a business selling certain types of goods abroad is quite profitable. For example, recently our citizens have begun to actively sell honey and other food products to China. There is good news for traders of various small items on the Internet: ebay is agreeing with Russian customs and post on simplified rules for the export of goods from Russia to the USA and Europe. That is, selling felt boots, hats and handicrafts to the “bourgeoisie” will be many times more profitable. The only danger is that someday oil will rise, the ruble will rise in price, which will reduce the export benefits of some goods.

Funeral services

Business in providing funeral services does not depend in any way on the crisis phenomena in the country. People can save on expensive purchases, entertainment, vacations, and food, but they will not refuse to spend on a decent burial. At any time of the year, the demand for funeral services remains high. Oddly enough, the worse the times, the higher the profits in this area. It is not necessary to open a funeral service bureau with all the difficulties of conducting this activity. According to some data, more than 80% of funeral companies are not manufacturers. That is, they buy the same coffins from manufacturers or resellers. In this case, organizing your own coffin production would be a great idea. For example, from fiberboard using the hot molding method. The entrance ticket to such a business is 300,000 rubles, and the number of personnel is only 4 people. Production can be organized even outdoors. There are companies that can supply ready-made blanks from which coffins will be put together. The markup on products is 100%.

Economy class hair salon

Hairdressing services are always relevant. Well, who can refuse a haircut or hairstyle, except perhaps a very poor person. Therefore, we can say with confidence that such a business is not subject to crisis. However, it is precisely the crisis that may affect elite hairdressing and beauty salons. And here economy class hair salons, where for only 150 - 200 rubles. you can get a high-quality haircut - they will be in high demand. It may not be a super profitable business, but the idea is definitely not a failure and will work regardless of the situation in the country.

Cinema

Despite the fact that the entertainment industry is going through hard times, such mass budget entertainment as watching films in cinemas, on the contrary, is in good demand. People are tired of gray everyday life, problems at work, negative news and want to get something magical for the soul. And they find this peace in the movies. A budget 3-D cinema is a good business idea in a crisis. Such activities are not subject to licensing. You just need to purchase permission to rent films. Rental companies, as a rule, work on a 50/50 basis. That is, you keep 50% of the box office receipts for yourself, and give the rest to the license holder.

Step-by-step plan for opening a small cinema

Large investments are not required to start a business. You can open a very small cinema for 12 spectators. The required room area is only 18 square meters. m. In fact, a cinema can be opened in apartment conditions (on the first floors of apartment buildings). If at least 50 people visit such a cinema every day, and each leaves 300 rubles, then the monthly revenue will be 450,000 rubles. Of this amount, half will go to pay for film rental, approximately 10% for rent, 15% for labor and 5% for other expenses.

How much can you earn by opening a small cinema?

That is, the net profit will be approximately 90 - 100 thousand rubles. per month. This is not a bad amount, considering that the cost of opening a mini-cinema with 12 seats does not exceed 1 million rubles. Moreover, you can earn money not only from entrance tickets, but also from selling strong drinks, popcorn, chips, etc. I would also like to mention an idea related to the cinema - opening a cinema cafe. In such an establishment you can not only show movies, but also give you the opportunity to play video games, smoke hookah, play board games, and sing karaoke. Payment, however, is not for a specific service, but for the duration of your stay in the establishment. On average, it is 100 rubles. per hour per person.

Driving school

Another business that is not afraid of crisis and competition is driving schools. No matter how bad the income is, the flow of young people in need of a driver’s license does not dry up. Moreover, if 15 - 20 years ago, for the most part, only men went to training, today exactly half of future drivers are women. Naturally, this only increased the number of clients for existing driving schools. Moreover, due to innovations in the law, the minimum period of training in driving schools has increased, which has resulted in an increase in prices. Today, to obtain a license you will need to spend at least 50,000 rubles. only for training (theory and practice). This is a lot of money. It turns out that from a small group of 20 people you can earn 1,000,000 rubles! How many people want to study in your city? These are thousands of people.

Step-by-step plan for opening a driving school

To open a driving school, you will need to rent premises, accreditation with the traffic police and a staff of instructors (with whom you can negotiate for a percentage). A room with an area of ​​35 - 50 square meters is suitable as a student classroom. m. There is even an option to open an online driving school. You can learn theory remotely, and practical classes will be conducted by licensed driving schools in a specific region (you can negotiate with them for a certain percentage). This will allow you to save on renting premises and setting up a student classroom. In fact, a business can be started from scratch. The main thing is to properly advertise the service and find good performers (teachers and instructors). There are companies that offer to open an online driving school as a franchise. But you can invest not only in business or start your own business. Even during a crisis, it is possible to invest money in real estate or cars, while receiving passive income. You can learn what to invest money in and how to do it by reading new book Territories of Investment. Do you want to establish a stable cash flow, but don’t know how? You have the opportunity to become a completely financially independent person in a few years. Find out, how to invest money wisely and take action.

There are a lot of profitability indicators (more than twenty), so it is important to decide what profitability should be discussed when assessing the efficiency of a small business. Most often, in the case of small businesses, they talk about the profitability of production. This is the ratio of profit to the sum of the cost of fixed assets and working capital. It is precisely this kind of profitability (unless the use of another concept is specifically indicated) that we will talk about in this article.

We know from classical literature and crime chronicles that the most profitable type of modern business is a simple robbery on the street. Even an income of ten rubles completely pays for zero costs. Profitability is infinite! But seriously, it is impossible to answer exactly the question of what type of business is now the most profitable. This follows from the very nature of entrepreneurship - a novice businessman strives to engage in the most profitable type of small business, and this increases competition and, as a result, reduces profitability.

The main advice on which promising business to choose can be formulated as follows: come up with a new human need and satisfy it.

The greatest profitability comes only from a completely new type of business. However, few can make such a discovery. If you are not a genius, then you still don’t need to despair. You can analyze the current market situation, local conditions, your capabilities and conduct successful business activities. It is the question of which types of businesses with minimal investments that provide the best returns today that this article is devoted to. Now everything is in order.

Forms and types of business

From the school curriculum we know what types of business and its forms exist. A lot of them. However, as for small businesses, production activities, services and trade should be distinguished. These are the types of activities that 90% of individual entrepreneurs engage in. As for the forms of running a small business, these are individual entrepreneurship or a limited liability company. The advantages and disadvantages of these forms of entrepreneurship in relation to small businesses are described in special articles, so we will not dwell on this. Let us only note that if you want to work with industry, then it is better to be a VAT payer.

Economic crises, military conflicts, political instability and other negative factors do not have a significant impact on them. The world's most successful companies are the backbone of the global economy, some of which have profits equal to the GDP of small developing countries.

Ideal marketing, financial foresight, non-standard management techniques - which recipe helps them take leading positions in all existing ratings year after year - is the biggest secret of big business. They are the best, time, money and millions of first-class specialists work for them.

The success of a company is assessed by three indicators:

1. profit;
2. asset value;
3. capitalization size.

For young, fast-growing companies, experts have introduced an indicator that evaluates how much their assets have increased since their founding.

The figures appearing in the annual reports of the world's largest corporations produce a stunning impression. To paraphrase a famous expression, we can say: “Corporations rule the world.” The world's most successful companies feel comfortable at the top of the financial Olympus, rarely and reluctantly allowing ambitious newcomers onto the pedestal.

1. Drive your dreams. Toyota

The assets of the automobile giant Toyota are estimated at $406 billion. It is the largest automaker in world. The company began operating in 1924 with the sale of weaving machines and over almost a century of history has become a global auto giant. In addition to the production and sales of cars, the company conducts business in several directions. Toyota Motors Corporation owns a financial structure, an insurance company, and carries out real estate transactions. The success of the Toyota brand was brought by 14 commandments of doing business, which, with truly Japanese scrupulousness, reflected all areas of life of a large corporation. “Make decisions slowly, look at everything with your own eyes, educate your leaders” - truisms work great, especially if they are written down in the “production system of the corporation” and are mandatory for everyone - from workers to directors. Over the three quarters of 2016, more than 8 million cars were sold – this is an absolute world record.

2. Black gold. ExxonMobil

Oil is not called black gold for nothing. One of the most valuable companies in the world ExxonMobil is a giant oil refining industry. The company has assets worth $395.4 billion, and net profit in the first half of 2016 amounted to $16 billion. The history of ExxonMobil began in the century before last, when Standard Oil, owned by the Rockefeller family, was divided into several companies. As a result of many transformations, divisions and mergers, the public company ExxonMobil appeared in 1999, which today owns shares of oil refineries in 45 countries, a network of gas stations in 100 countries and is engaged in oil production around the world. ExxonMobil's performance is the best illustration of its long-term success. Throughout its existence, the corporation has not had a single unprofitable period.

3. Investments and insurance. Berkshire Hathaway

Warren Buffett and his Berkshire Hathaway with a capitalization of $360 billion are the most successful investment holding in the world. The main activity is investment and management. Warren Buffett, the permanent chairman of the board of directors, began building his empire by organizing a small insurance company. By investing his profits in stock purchases, Buffett began to earn enough to buy entire companies. Berkshire Hathaway now owns businesses in many different industries—retail, railroad, food, appliances, publishing, and, of course, all types of insurance. The subsidiary media holding BH Media Group includes seventy newspapers and one TV channel.

4. IT geniuses. Microsoft

Microsoft is almost 100 billion behind the leader, its assets are valued at $303.5 billion. Since last year The company's profit increased by 10%. The corporation practically monopolized the market for office programs and software. In addition, Microsoft produces computer accessories and its own tablet computer model. Microsoft products are sold in almost a hundred countries around the world, and their office suite is the most used on the market. The closest competitors remain far behind from year to year. APPLE is an exception, but its profits are driven by successful sales of iPhones and electronics. Microsoft's recent successes are attributed to a change in leadership. New CEO Satya Nadella is a proponent of a tough business style and an aggressive marketing policy.

5. China is always in the lead. Industrial & Commercial Bank Of China

No economic rating is complete without representatives of the fastest growing economy in the world. The Chinese Industrial & Commercial Bank Of China has a capitalization of $275 billion. This is one of the youngest financial leaders - the bank began operating in 1984. The Chinese government owns 50% of the shares. In 2006, the Bank carried out the most successful placement of shares in history - then a record $22 billion was raised for the global economy. The financial business remains one of the most profitable. The most successful of the product manufacturers, APPLE, occupies only the 7th position in the ranking of the most successful companies in the world.

6. Universal sales. WalMart

Retailer Wal-Mart, which owns the WalMart supermarket chain, has assets worth $200 billion. The company owns more than 10 thousand stores around the world, the number of employees is 2.5 million people. Retail trade is one of the most difficult types of business. Wal-Mart succeeds because of its tough business practices and cost-minimizing strategies. Many suppliers to WalMart stores testify that the company is forcing them to reduce selling prices, and representatives of small businesses are unhappy that the huge chain monopolizes the retail market in many countries. In addition, Wal-Mart has become famous for violating workers' rights and constant conflicts with unions. Since 2000, the company began a period of instability, during which two large projects were closed - in South Korea and Germany. In the first case, the department store format did not appeal to Korean consumers, and sales in Germany resulted in annual losses of $100 million.

7. Apple records. APPLE

The record holder for increasing profits among technology companies – APPLE is valued at $154.1 billion. 2015 alone brought APPLE owners $53.1 billion in net profit. During its existence, the brainchild of Steve Jobs increased its value by 50,000%. The corporation managed to do the impossible - turn the use of smartphones and computer equipment into a real cult of worship of products with the Apple logo. It's not just about its own software and high quality, APPLE has created an ideal marketing model, the cornerstone of which is the prestige and impeccable image of the company. “If you own APPLE, you own the best” - this idea continues to bring billions in profits for APPLE.

8. Internet business. Google

Another representative of high technology, Google, ranks second eighth in the ranking. richest corporations in the world. Google is valued at $82.5 billion. Last year was not the best for the company, but even though profit growth was less than predicted, the increase reached 16%. Google receives more than a billion search requests every day, and the company operates more than a million servers. In addition to the search engine itself, the Google brand owns an email service, a social network, a browser, an image processing program and several sites that are in the top 100 by traffic. Every year Google introduces new applications to users, improves and updates existing ones.

9. Timeless classic. Coca-Cola

Coca-Cola lost ground somewhat. The most popular soda in the world began to lose its leadership position retail sales of soft drinks in 2010. Since then, the company's profits have been gradually declining. Some analysts attribute this to the fashion for proper nutrition and a healthy lifestyle. Others see a connection between falling sales and the merger of The Coca-Cola Company and Coca-Cola Enterprises. Despite the disappointing statistics, especially the disastrous one in 2014, the company is valued at $58 billion. A decline in sales does not always mean unprofitability, which is why the Coca-Cola brand is traditionally included in world rankings of the most successful companies.

10. Business on communication. Facebook

The Facebook brand is valued at $52.6 billion. It is the most popular social network in the world. Every year the company increases profits and, accordingly, the value of assets. Last year alone the growth was more than 50%. Facebook shows excellent results, but this is not surprising - almost 1 billion people use the network every day. In 2011, a fantastic figure was achieved - in one month the number of network visitors exceeded 1 trillion. In August 2015, the billionth personal page on Facebook was registered. We can say that today Internet communication is one of the most popular goods on the world market.

The main assessment is consumer confidence

Another interesting indicator by which the success of a company is assessed is the trust index. This criterion was introduced by the American consulting firm Reputation Insitute. The index shows the ratio of customer trust to the company's reputation. All enterprises included in the top ten are large transnational holdings, most of which are based in the USA.

Top 10 companies with the highest consumer confidence index:

1. automobile concern BMW;
2. the largest representative of the entertainment industry, The Walt Disney Company;
3. watch brand Rolex;
4. transnational corporation of Internet resources Google;
5. the Daimler concern, which owns the MERCEDES brand;
6. one of the market leaders in electronics and household appliances Sony
7. software manufacturer Microsoft;
8. Cannon company – manufacturer of optical, printing and television equipment;
9. food concern Nestle;
10. Apple is a manufacturer of original smartphones, personal and tablet computers, and software.

There are several ratings ranking the world's largest businesses. Each of them evaluates profitability, assets, sales growth and other objective economic factors. If you look closely at any TOP of the best, you will notice the most successful types of businesses. Oil refining, Internet technologies, software development, automotive manufacturing and retail are the areas in which the largest resources are deployed and the most high-profile fortunes are created. Most of these companies began to build their business empires at the beginning of the last century. The 21st century is the time of IT technologies and electronics. It is in these areas that newcomers have the highest chances of making it to the top of big business.

2016.11.29 by