Advertising and advertising slogans. We put together a slogan to attract customers correctly: a complete checklist

Words are often worthless, but sometimes they become valuable assets owned by large firms along with technology, equipment, trained personnel and world-famous trademarks. They acquire such value when they turn from simple expressions into advertising slogans, also called the English word “slogan” (slogan - motto, appeal).

It just seems that it’s easy to correctly, comprehensively and briefly express the philosophy of a product or company; in fact, from dozens, hundreds, and sometimes thousands of options, only one, the most biting and memorable, is selected. Almost every slogan has its own story, and sometimes a funny one. But this is all theory; it is much more interesting to consider real practical examples.

Metamorphoses of McDonald's slogans

We Do It All For You (“we do it all for you”) - this is how the product of the McDonald's franchise was advertised in 1975-1979. For five years prior to this, all clients “deserved a break today.” And the next slogan said that no one could do it like McDonald's. What exactly was not even worth clarifying. In general, many mottos have been invented during the history of the brand.

And about love

Young (or not so young) people used to talk about this high and bright feeling more often in connection with romantic experiences. Sometimes (most often in difficult moments in history) states reminded citizens of their love for their homeland. The launch of the McDonald's branding campaign in 2003 marked a revolution in the understanding of this word. It turned out that the hamburgers, cheeseburgers and other edible products offered by this world's largest chain of fast food cafes are worthy of love. Since then, the slogan I’m Lovin’ It has been translated into many languages ​​of the world, including Russian. Who this person is who claims that he loves all this is not specified in the advertisement. It is unknown how much the introduction of this slogan increased sales volumes. You can’t just like these dishes - they are worthy only of love. At least that’s what the slogan’s authors think (or pretend to believe).

Kentucky Fried Chicken is about finger licking

The Kentucky Fried Chicken chain is second in popularity in the world after McDonald's. KFC cafes offer chicken dishes, and many people like them, although taste is subjective. The complaints made about the quality of the products are, in general, typical for all fast foods without exception: even the most devoted fans complain about being overweight, although perhaps they should blame themselves for this - for excess. As for the culture of food consumption, judging by the slogan “You will lick your fingers,” it is not given any importance here at all. The slogan appeared a long time ago and by accident. Someone actually put their fingers in their mouth in the background during a television broadcast, and this was back in the 50s, when live broadcasting was mostly practiced (there were no VCRs yet) and this outrage happened just when they were praising “ Kentucky chicken." KFC has and has had other slogans, about “North American hospitality”, “Sunday lunch seven times a week”, “follow your taste”, but the advertising about licking fingers is heard most often.

“Soon there will only be two types of people left” - a prophecy from Apple

The long slogan was invented by Apple marketers in the 80s. The meaning of the phrase is that humanity will soon face a dilemma - either computers or an apple - this is a play on words. Despite the verbosity, the ad turned out to be quite effective. However, perhaps it’s not the motto, but the quality of the product and its attractive consumer properties. Otherwise, it would hardly be possible to convince someone to buy a computer at a higher price than competitors.

Pause with KitKat

The topic of a break with a snack could be considered hackneyed, but in favor of the slogan Have a Break, Have a KitKat, it’s not just rhyme, but at least consonance, at least in the English version. “Take a break” is also suggested by the Mars company with its Twix, but in fairness it should be clarified that the KitKat chocolate brand used this motto much earlier, in 1958. And this product is older: the brand has been known since 1935.

Refreshing break with Coca-Cola

The Coca Cola company has many slogans, and all of them, to one degree or another, reflect the attractiveness of the taste of soft drinks produced under this brand, but the motto The Pause That Refreshes is recognized as the most successful of all, despite its venerable age (and perhaps because of it) ).

The main message, again, is that this soda is associated with rest, albeit short, but refreshing, that is, as we say, “a short break,” and this is always pleasant. Regardless of what a person drinks.

What money can’t buy and why you need a MasterCard credit card

A wonderful idea for a slogan, as it allows you to build an almost endless number of options for advertising stories. There are a lot of things that money cannot buy, and in each specific case there is an opportunity to remind about a system designed for quick and convenient payment for everything else, that is, various goods available for purchase, and here, too, the list is huge. Since 1997, this motto has helped promote plastic card services. Even the word “priceless” is registered as the company’s brand.

1
College is for epic stories, not epic debt.
College is for epic stories, not epic stories.
NATURAL Light, beer. Slogan of the program to pay off debt to educational institutions, USA, 2019

2
Only what you can enjoy is valuable.
It's only worth it if you can enjoy it.
MICHELOB ULTRA, beer. Advertising in the USA, 2019

3
When everyone plays, we all win.
When everyone plays, we all win.
MICROSOFT. Advertisement for a game controller for children with disabilities, 2019

4
The wind has never felt better.
Wind never felt better.
BUDWEISER, beer brand. Slogan that announces the full transition of Budweiser breweries to renewable wind energy, USA, 2019

5
Ladies, the ball is in your court.
Women, the ball is in your court.
BUMBLE, dating app. Slogan calling on women to be more proactive in finding their other half, USA, 2019

6
Do more for the whole mouth.
Do more for your whole mouth.
COLGATE Total toothpaste. Slogan in the USA, 2019

7
Change the usual.
Change up the usual.
STELLA ARTOIS, beer. Advertising campaign in the USA, where the heroes choose Stella Artois instead of their usual drinks, 2019

8
Never just food. Devour.
Never just eat. Devour.
DEVOUR, frozen instant foods. Advertising in the USA, 2019

9
Dream about it. Do it.
Dream it. Make it.
SQUARESPACE, a platform for creating websites. Advertising slogan in the USA, 2019

10
Is Pepsi ok?
Is Pepsi OK?
PEPSI, soft drink. An image slogan-question, to which the answer follows: “Pepsi is not just fine - it’s completely fine!”

10 advertising slogans for Monday, August 8

1
It's hard to be taller.
VNUKOVO international airport. Image motto, 2015

2
Creating eternity since 1755.
VACHERON CONSTANTIN, watchmaker's House. Slogan of the Harmony chronograph collection, 2016

3
All of Russia grew up in them.
Advertisement for family panties at the clothing market, 2015

4
My Family should be at home.
MY FAMILY, juices. Advertising within the Russian Federation, 2016

5
Ideal children eat according to the rules, but real children eat with pleasure.
AGUSA, baby food. Advertising slogan, 2016

6
Greens from the garden, everything is fine.
MOSCOW AGROHOLDING. Image motto, 2016

7
Everyone carries it, and we deliver!
REGIONTRANS, cargo transportation. Image motto, 2016

8
At the center of the plot.
HYUNDAI Elantra, car. Advertising in the Russian Federation, 2016

9
The power of place.
DONSKOY, residential complex in Sergiev Posad near the Lavra. Slogan with an emphasis on location, 2015

10
Feel free to enjoy your food. Kleenex will take care of cleanliness.
KLEENEX, “the softest napkins in Russia.” Slogan on the territory of the Russian Federation, 2015

Slogans for the 2016 Super Bowl of the US National Football League

1
This car doesn't care what you call it.
MINI Clubman, a car that some call a “car for girls,” others call it a “gay car,” and others call it something else. Advertising in the USA, 2016

2
Live an unfiltered life
Live life unfiltered.
SHOCK TOP, unfiltered beer. Advertising slogan for the USA, 2016

3
Brewed for those who go a mile further.
Brewed for those who go the extra mile.
MICHELOB ULTRA, light beer. Advertising slogan in the USA, 2016

4
Stop knocking on wood.
Stop knocking on wood.
INDIANA FARM BUREAU INSURANCE, insurance company. Slogan in the USA, 2016

5
Sometimes you just want some Coca-Cola.
Sometimes you just want a little Coca-Cola.
COCA-COLA, carbonated drink. Advertising slogan in the USA, 2016

6
Free your skin.
Free your skin.
SCHICK Hydro, razors. Advertising slogan in the USA, 2016

7
Big loans for great people.
Great loans for great people.
SOFI, a company providing loans to students, aspiring professionals and parents. Advertising in the USA, 2016

8
PayPal is the new money.
PayPal is new money.
PAYPAL, electronic payment system. Advertising in the USA, 2016

9
The strong are beautiful.
Strongs is beautiful.
PANTENE, hair care products. International slogan

10
The future is beginning.
Future begins.
LG OLED TV, televisions. Advertising slogan in the USA, 2016

11
Let's hang out!
Let's go places!
TOYOTA Prius, hybrid car. Slogan for the USA, 2016

12
Football is a family.
Football is family.
NATIONAL FOOTBALL LEAGUE (NFL) is a professional National Football League that held its 50th Super Bowl in February 2016. NFL slogan, 2016

10 advertising slogans for Monday, February 1

1
Do you want grandchildren? Buy an apartment for your children!
Real estate agency advertising, 2015

2
Beautiful hair isn't all you need to be happy, but it's a start.
There"s more to life than hair, but it"s a good place to start.
AUSSIE, hair care products. Classic Aussie slogan in Russia

3
We pamper our own.
PEREKROISTOK, chain of stores. Slogan of a discount card with accumulation of points for purchases, 2015

4
140 characters will end, but not Yota.
Glory will end, but not Yota.
YOTA, unlimited mobile internet. Advertising in Russia, 2015

6
Beautiful, it's time! New collection.
Fitting mood.
PEARL PLAZA, a “wonderful shopping center” in St. Petersburg. Advertising slogans, 2015

7
Will you give birth? Smoking causes infertility.
Slogan of the social campaign “Whatever?!”, Moscow, 2015

8
Smoke! We will wait for you!
MEGALITH URAL, production of monuments. Slogan in the Urals, 2015

9
Big discounts are welcome.
EASY STEP, shoe store in Sergiev Posad. Advertising discounts on winter shoes, 2016

10
The sit is here!
Those who want to eat delicious food - eat!
Did you get some boos from your boss? Refresh yourself and drink some fruit juice!
Did you have a hangover in your head this morning? Pancake cure with strawberry jam!
Pancake with cabbage and egg - you will be well fed!
Don't have time to eat healthy? Run to us quickly! Why bend over?
Student, forgot to memorize your strength of materials? Take the pancakes to the dean's office as soon as possible!
By washing down a pancake with kvass, you will become an ace in science!
Finnish-style trout soup is hearty – Smirnova’s secretary is still as slender!
Do you dream of delicious healthy food? Your pancake is already in the pan!
Our pancakes are baked for health!
“Teremka” Rule No. 42: By addressing people as “sir,” you will not only become a pleasant conversationalist, but also find new friends among the nobility!
Take our soups and cereals with you!
Accountant, switch to simplified language - take kvass and pancake with condensed milk!
We don't drink strong drinks. We eat hot pancakes.
Diets were invented by those who couldn’t get enough of our pancakes.
Attention! If you bring your own food and drinks, our cashier will come to your home with his sofa.
Would you like to go to your mother-in-law's for pancakes? We'll bake them for you!
Pancake is a very simple dish. Water, flour and, of course, the talent of the cook. This is what we put in the most!
A friend stuffed his mouth full of high-calorie fast food. And I’m smarter - I’ll have lunch here!
Now this makes no sense. You ate everything! (at the bottom of the disposable plate)
Cleaning a tray burns 15 calories.
We wanted to write something here, but we forgot what. A! Here! Don't forget your things!
TEREMOK, a network of pancake shops. Advertising slogans for pancake shops, Russia, 2015

10 advertising slogans for Monday, June 15

1
Nothing feminine, nothing average, the best for men.
AMERICAN CREW, cosmetics for men. Slogan for the Russian Federation, 2015

2
Transfer from card to card in 0.453 s.
OPENING, bank. Slogan for the Russian Federation, 2015
Other banking slogans

3
Unforgettable moments of genuine love.
PANDORA, jewelry. Slogan for Russia, 2015

4
Fuck the prices.
BEAUTY DISCOUNT CENTER, online store. Slogan for cosmetics with discounts, 2015

5
Life becomes simpler.
Life simplified.
GORENJE, household appliances. Corporate motto

6
Necessary sufficiency. Sufficient necessity.
CHERRY FOREST, arts festival. Slogan in 2015

7
If the evening is going to be fun, you should order GetTaxi.
GETTAXI, online taxi ordering service. Headline in Moscow and St. Petersburg, 2015
Other taxi slogans

8
We do the shopping.
GAZPROMBANK. The slogan of bank cards “Gazprombank - Gazromneft”, when paying with which you receive bonuses for paying for gasoline at Gazpromneft gas stations, 2014

9
Do you want to visit Ogonyok more often?
OGONYOK, magazine of the Kommersant Publishing House. Slogan of the digital version of the magazine, 2015
Other media slogans

10
The ice will melt. BORK forever.
BORK, kitchen appliances. Advertising in the cold spring of 2015

10 advertising slogans for Monday, November 3

1
As a rule, there are no rules.
BMW 2 Series Coupe, car. Slogan for the Russian Federation, 2014
Other car slogans

2
Be special. Every second.
Your time is now.
MAURICE LACROIX, watch. International slogan, well translated into Russian, 2014
Other watch slogans

3
This is where the elite park.
OSTOZHENKA, 11, “the last exclusive house” in Moscow. Slogan for Moscow and Moscow region, 2014
Underground parking, where a thoroughbred black stallion stands among expensive cars.
Other real estate slogans

4
More room for love.
On the shore of the green sea...
EMERALD HILLS, a residential neighborhood in Krasnogorsk near Moscow. Slogans of the microdistrict, 2014
Other real estate slogans

5
The desire to do good is embedded in our code.
MOZILLA, a browser that is being developed by the whole world. Image motto

6
Sometimes there are simply no opponents.
AUDI Q7 quattro, car. Advertising in the Russian Federation, 2014
Other car slogans

7
Be a friend! Get 500 rubles!
Svyaznoy, a network of communication stores. Slogan of the promotion, where, by making a transfer of 15 thousand rubles and bringing two friends, you get a 500 rubles discount on any purchase, 2014

8
Take coffee regularly.
CHOCOLATE, a chain of coffee shops. Slogan for the Russian Federation, 2014

9
A fresh look at bread.
BONAPE, production of frozen bread. Slogan for the Russian Federation, 2014

10
For the beauty of your homes.
Siding advertising, Sergiev Posad, 2014
Other construction slogans

10 advertising slogans for Monday, October 6

1
Start with a clean face.
IKEA, shopping centers. Slogan for bath products, 2014

2
Everything is swept away by the mighty Huracan.
LAMBORGHINI Huracan convertible. Slogan for the Russian Federation, 2014
Other car slogans

3
One already, five in line.
MONTY PYTHON LIVE (MOSTLY), a series of concerts by the show group Monty Python. Concert slogan, 2014
Monty Python's Graham Chapman died of cancer in 1989
Other show slogans

4
Money is not the main thing. Is love.
We build for intelligent people.
GALS, development company. Slogans for the Russian Federation, 2014
Other real estate slogans

5
Consider them already yours!
MEGA, shopping and entertainment complexes. Sale slogan, 2014
The word SALE is lined with shoes, formed by the color and pattern of the clothes on the hanger
Other slogans for stores and shopping centers

6
Not like everyone else. Just like you!
NOKIA Lumia 930, smartphone. Slogan on the territory of the Russian Federation, 2014

7
You make a decision. He accepts the challenge.
BMW X3, car. Slogan for the Russian Federation, 2014
Other car slogans

8
Have an ideal.
MAZDA, cars. Slogan for loans to purchase Mazda, 2014

9
Order as a gift.
DYATKOVO, furniture. Slogan for the Russian Federation, 2014
Other furniture slogans

10
Convenient, anywhere!
HIPER, external batteries for digital devices. Slogan for the Russian Federation, 2013
Other mobile device slogans

10 advertising slogans for Monday, September 29

1
Come in yourself, bring the owner.
BEETHOVEN, a chain of pet stores. Image motto
Other pet store slogans

2
Smoking wastes you.
Smoking drains you out.
Anti-nicotine slogan

3
When the pulse is louder than the engine.
AUDI RS 6 Avant quattro, sports car. Advertising slogan in Russia, 2014
Other car slogans

4
Life without an apron.
KUDINOVO, agro-industrial complex. Image motto, 2014

5
Summer will pass, the gold will remain.
ADAMAS, a chain of jewelry stores. Slogan on the territory of the Russian Federation, 2014

6
A safe place for happy moments.
WD, hard drives. Slogan for the Russian Federation, 2014

7
Bring love to life.
VEGAS, shopping and entertainment center in Moscow. Slogan for Moscow and Moscow region, 2014
Other shopping center slogans

8
Hotel prices can be found by comparison.
Hotellook, hotel search site. Image motto, 2014

9
They say happiness flows like a river here. This is true.
SCARLET SAILS, residential complex. Advertising slogan in Moscow and Moscow region, 2014
Other real estate slogans

10
If the product suddenly turns out...
CARBOPECT, remedy for poisoning. Slogan for the Russian Federation, 2014
Other medical slogans

10 advertising slogans for Monday, February 24

1
We measure the hundredths of a second that separate the winner from the participant.
OMEGA, watch. Advertising slogan of the official timekeeper of the Sochi Olympics, 2014
Other watch slogans

2
Extra papers are out of the game.
UniCredit Bank. Slogan promoting the feature “cash loan and credit card with one set of documents”, 2013
Other banking slogans

3
The rest will have to catch up.
AUDI RS Q3 quattro, a powerful car. Slogan for the Russian Federation, 2014
Other car slogans

4
Learn to read road signs quickly.
BMW X5 M50d, car. Slogan for the Russian Federation, 2014

5
Destroy what destroys you.
Slogan of the fitness community, 2014
Other fitness club slogans

6
Every child is special. All children are equal.
Give a future to children with disabilities.
PERSPECTIVE, regional public organization of disabled people. Image motto, 2014
Other social advertising slogans

7
We even have something that doesn't exist yet.
GORBUSHKIN Dvor, techno-mall. Slogan of Gorbushkina Dvor, 2014

8
Rebellious. Asks for storms.
MERCEDES-BENZ GLA, car. Slogan for the Russian Federation, 2014

9
Close to home. Close to heart.
ATTACK, the essence of supermarkets. Image motto, 2014
Other store slogans

10
The house has grown, but the prices are still low.
MOSKOVSKY, residential complex in Sergiev Posad. Slogan to stimulate apartment sales, 2013
Other real estate slogans

10 advertising slogans for Monday, January 19

1
Not to manage, but to rule.
BMW X5, SUV. Slogan for the Russian Federation, 2013
Other car slogans

2
We do what we like, and we like what we have done even more!
EUROVAZON, production of ballot boxes, paving slabs, etc. from chips of natural stone. Image motto in Russia

3
Bad news with us is much more positive.
SOGAZ, insurance group. Slogan on the occasion of the 20th anniversary of the insurance group, 2013
The picture shows the headlines of newspaper articles talking about insurance payments from Sogaz.
Other insurance slogans

4
Buy at first sight.
BEELINE, telecom operator. Slogan of fashionable gadgets in Beeline communication stores, Russia, 2013

5
News is like a holiday.
BIMRU.RU, news portal in Kazan. Slogan for the New Year holidays, 2013

6
1000 grams of pure energy.
CHAIKOFSKY, refined sugar. Slogan on packaging, Russia, 2013

7
11% from deposit to income.
CREDIT BANK OF MOSCOW. Slogan of deposits, Russian Federation, 2013
Other banking slogans

8
Successful people don't look for the road, they pave it.
AUDI quattro, cars. Slogan in Russia, 2013

9
Business intelligence.

Other media slogans

10
Do you want more money?
MONEY, business magazine of the Kommersant Publishing House. Slogan for the digital version of the magazine, 2013

10 advertising slogans for Monday, January 6

1
It's easier to quit than to quit smoking.
It's easier to quit smoking than to get sidelong glances.
BRIZANTINE, a drug to reduce craving for nicotine. Advertising slogan for the Russian Federation, 2013
Other medical slogans

2
Our beer is as cold as your ex's heart.
Our beer is as cold as your ex’s heart.
Western beer advertising
Other beer slogans

3
Caring for the hands that take care of everything.
NIVEA hand cream. Slogan on the territory of the Russian Federation, 2013

4
Shock with your smile.
BLEND-A-MED 3D White Luxe Glamor, toothpaste. Slogan for the Russian Federation
The picture shows singer Shakira
Other toothpaste slogans

5
If you only have time for one novel in a year, read this one.
ABRAHAM VERGHESE. "STONE'S CUT". Slogan of the novel for the Russian Federation, 2013
Other book slogans

6
Happy H2O Year!
AQUAPHOR, water filters. Slogan for the Russian Federation on New Year's Eve, 2013

7
Purely symbolic.
IKEA, hypermarkets of goods for home and office. Slogan for gifts and things for the New Year, 2013
Other store slogans

8
Tygydym, tygydym, tygydym! Everything we want will come true!
RED CUBE, a chain of gift and interior stores. Motto of the promotion before the Year of the Horse, 2013

9
For those in the house!
SKY FORT, residential complex in Moscow. New Year's advertising slogan, 2013
Other real estate slogans

10
Getting your teeth ready for the New Year.
DOKA MED, dental clinic in Sergiev Posad. Slogan of the discount promotion in December 2013

10 advertising slogans for Monday, November 25

1
Tickled!
BOCHKA, restaurant. Advertising in Moscow, 2013
Glamorous lady tries on fried chicken as a mask
Other restaurant slogans

2
Same money, but cheaper.
Click on Money!
MONEY, business magazine of the Kommersant Publishing House. Slogans of the digital version of the magazine for tablets in the Russian Federation, 2013
Other media slogans

3
The same Power, but it doesn’t wrinkle.
Click on Power!
POWER, magazine of the Kommersant publishing house. Slogans of the digital version of the magazine for tablets within Russia, 2013
Other media slogans

4
The same “Ogonyok”, but with a battery.
OGONYOK, magazine of the Kommersant Publishing House. Slogan of the digital version of the magazine for tablets in the Russian Federation, 2013
Other media slogans

5
We are not afraid of fines for exceeding the speed of work.
YULMART, supply of office equipment for business. Slogan for the Russian Federation, 2013

6
Business class – period!
HYUDAI i40, car. Slogan for the Russian Federation, 2013
Other car slogans

7
Follow beliefs, not circumstances.
BMW 7 Series, car. Slogan for the Russian Federation, 2013
Other car slogans

8
For those who are in business.
For those who do.
LENOVO, computers. Global image motto, 2013

9
What could be more noticeable?
Outdoor advertising operator in Mytishchi. Slogan on a billboard that is for rent, 2013
Other slogans of the advertising industry

10
Mitsunami discounts.
ROLF, a network of car dealerships. Motto of discounts on Mitsubishi cars, 2013

10 advertising slogans for Monday, November 18

1
From good to great - one bank.
CREDIT BANK OF MOSCOW. Deposit slogan, 2013
Other banking slogans

2
Let's have fun!
Let's go dress up!
It's time to get married!
Let's laugh!
FRIDAY, "the last live television." Slogans for the Russian Federation, 2013
Other media slogans

3
It beats fine.
LENOVO, smartphone with Dolby Digital Plus. Slogan for the Russian Federation, 2013

4
Rumbling, Boring, Seasoned... We don't need that kind of cough!
OMNITUS, cough suppressant. Advertising in Russia, 2013
Other medical slogans

5
It's easy to follow rules when they coincide with desires.
ACTIVIA, yoghurts. Advertising in the Russian Federation, 2013

6
Having views and owning them are two different things.
VALLEY SETUN, luxury house in Moscow. Slogan from “Rules of Life in Premium Style”, 2013
Other real estate slogans

7
Nobody trains to lose.
Nobody trains to lose.
Advertising for a boxing club, 2013
Other sports mottos

8
From words to numbers.
MTS, telecom operator. Slogan for MTS data products, 2013
Other communication slogans

9
Be your boss's boss.
EF, English courses. Advertising slogan within the Russian Federation, 2013

10
We will take you there without any problems - 707-07-07.
Taxi slogan, 2013
Other taxi slogans

10 slogans for Monday, October 21

1
Plenty of space in the right place.
TECHNOPARK CHEMNITZ. Slogan on the occasion of the sale of a technology park located in Dresden, Germany, 2013
Other real estate slogans

2
The only modest thing is the price!
ADAMAS, a chain of jewelry stores. Slogan for the Russian Federation, 2013
Other jewelry slogans

3
Every detail matters.
What does the name say? About everything.
LEGO, children's construction sets. Slogans for the Russian Federation, 2013

4
Your business needs Ogonyok.
1,800,000 people will see what you need!
OGONYOK, magazine of the Kommersant Publishing House. Slogans within Russia, 2013
Other press slogans

5
We are preparing champions in English.
EF, English language course network. Slogan for the Russian Federation, 2013
Other educational slogans

6
Quality is 50% better. Visible on any TV!
TRIKOLORTV, satellite television, after increasing the average data transfer rate. Slogan for the Russian Federation, 2013

7
The closest place to the south of Italy is in Moscow.
PANE&OLIO, trattoria. Slogan of the establishment, 2013
Other restaurant and cafe slogans

8
The breed is immediately visible.
IKEA, a chain of hypermarkets. Wooden furniture slogan, 2013
Other store slogans

9
Based on a recipe from the village of Maasdam, where everything revolves around cheese.
The pride of Dutch cheesemakers. Since 1898.
MAASDAM Frico, cheese. Advertising slogans within Russia, 2013
Other food slogans

10
A new apartment will wake you up better than a kiss.
FALCON FORT, residential complex in Moscow. Slogan in Moscow and Moscow region, 2013
Other real estate slogans

13
The Motherland is calling you to take out a loan at 18% per annum!
Banking slogan that caused public outrage, Kaliningrad, 2013
Other banking slogans

10 advertising slogans for Monday, August 19

1
Who are you not to be great?
Who are you not to be great?
PLAYSTATION, game console. World slogan, 2013

2
Wok with you!
Slogan of street fast food, Sergiev Posad, 2013
Other slogans for restaurants, cafes and fast foods

3
Bath days.
CASTORAMA, a chain of hypermarkets. Slogan for the period of special prices for plumbing fixtures, 2013

4
“Darling, gain individuality!”
Darling, go buy a personality!
CLIMONA, clothes. Slogan for the Russian Federation, 2013
Other clothing slogans

5
Apartments with vitamins.
Pollimon as a gift. Time has passed!
ELOSINY ISLAND, residential complex in Moscow. Slogan for special prices for apartments, 2013
Other real estate slogans

6
A sharper knife means faster lunch.
BILLA, supermarket chain. Slogan for discounts on Japanese knives and knife stands, 2013

7
Take your mom shopping!
METROPOLIS, shopping and entertainment center in Moscow. Slogan for special children's programs, 2013
Other store slogans

8
More tiles at a big discount!
Advertising of floor tiles, Moscow, 2013

9
Big families rule!
FIAT Freemont, a roomy, safe car. Slogan for the Russian Federation, 2013
Other car slogans

10
Olympic. The main ones. Yours.
OLYMPIC GAMES 2014. Image motto of the Olympics in Sochi, 2013
Other sports slogans

10 advertising slogans for Monday, March 11

1
Give a gift from the heart, preferably from Braun.
BRAUN, household appliances. Slogan for the Russian Federation, 2013

2
Breaks stereotypes and hearts.
MERCEDES-BENZ, A-Class car, "made in futuristic design." Advertising slogan for the Russian Federation, 2013
Other car slogans

3
Put things on pause.
WEST, cigarettes. Slogan for the Russian Federation, 2013
Other tobacco slogans

4
4G is waiting for those who are not waiting.
MEGAFON, telecom operator. Slogan of the 4G mobile Internet, 2012
Other communication slogans

5
I bought more than I planned.
VOLKSWAGEN, cars. The motto of special prices for the 2012 model range

6
Air for sale.
VIFANSKIE PONDS, residential complex in nature. Slogan in Sergiev Posad, 2013
Other real estate slogans

7
You need it when you don't have it...
TELEPHONE DIRECTORY from Posad Info. Advertising in Sergiev Posad, 2013

8
Catch him if you have time!
VOLKSWAGEN Tiguan, car. Slogan for the period of special prices, 2013

9
Thinks about doing laundry when you don't have time to do it.
SIEMENS i-Dos, washing machine. Motto on the territory of the Russian Federation, 2013

10
City delicacy.
CREATURE BARS, glazed candy bars. Slogan for the Russian Federation, 2013

10 advertising slogans for Monday, January 14

1
Others will be ashamed of their prices.
ROLF, a network of car dealerships. Slogan for the Russian Federation, 2013
Other car dealership slogans

2
Meanwhile, in Jerusalem...the shrines of three religions are waiting for you.
ISRAELI MINISTRY OF TOURISM. From a series of slogans “And at this time in Israel...”, 2012
Other tourism slogans

3
Everything is possible together. Even buy an apartment.
ROSBANK, mortgage loans. Slogan for the Russian Federation, 2012
Other bank mottos

4
Bacongenial pancake.
The name of the slogan of a pancake house in Moscow, 2013
Other mottos of restaurants and cafes

5
Always expect something more from Scavolini.
SCAVOLINI, kitchens. Slogan on the territory of the Russian Federation, 2012

6
New wave of crisis...
ALPHA INSURANCE. Slogan of the investment and insurance product "Alfa Finance", 2012
The Alfa Finance sticker covers the end of the word “crisis”
Other insurance slogans

7
Fly to the waltz.
AUSTRIAN, air transportation. Slogan on the territory of the Russian Federation, 2012
Other airline slogans

8
Cough? This is not serious! Glycodin!
GLYCODINE, cough syrup. Slogan for the Russian Federation, 2012
Other medical mottos

9
Luxurious aroma of your things.
VERNEL Royal, washing conditioners. Slogan for the Russian Federation, 2012

10
14%. A big advantage for a big dream.
VTB24, bank. Slogan for cash loans, 2012

13
In 2013 without hemorrhoids.
MEDICAL ON GROUP, international medical center. Proctology slogan, 2012

10 advertising slogans for Monday, January 7

1
Samu, Bachelor of Climbing. 17 peaks conquered.
Yulia, Doctor of Winter Sciences. 386 snowballs were launched.
Johanna, princess of the snow castle. Construction of the castle took 15.5 hours.
Eeli, an outstanding polar explorer. 15784 steps on virgin snow.
Tested by children.
REIMA, children's winter clothing. Headlines and slogan for the Russian Federation, 2012
Children depicted in winter
Other clothing slogans

2
Just let men try not to kiss your hands!
LOCOBASE, medicinal cosmetics for hands. Slogan for the Russian Federation, 2012
Other cosmetics slogans

3
Buy yourself infertility.
Slogan of social advertising against smoking as part of the “Whatever?!” campaign, 2012
Other social advertising slogans

4
Winter has come! And you come out!
MERRELL, shoe collection. Slogan for the Russian Federation, 2012
Other shoe slogans

5
Oh, mein Golf!
VOLKSWAGEN Golf, car. Advertising slogan on the territory of the Russian Federation, 2012
Other car slogans

6
It's the end of the world and you're not wearing makeup?
AVON, cosmetics. Slogan on the territory of the Russian Federation on the eve of the “end of the world” 12/21/2012

7
I invite everyone to the porridge, mom cooks, I stir.
BYSTROV, instant porridge. Slogan for the Russian Federation, 2012

8
All folds are smooth!
BOSCH, irons. Advertising slogan on the territory of the Russian Federation, 2012

9
Ice to taste.
Each of us has a story to tell.
KINOVSKY, cognac. Advertising slogans for the Russian Federation, 2012
Other alcohol slogans

10
We don't promise anything. We guarantee.
RENAULT Logan, a car that comes with a 5-year warranty. Slogan for the Russian Federation, 2012

10 advertising slogans for Monday, December 4

1
The glorious Anton and Lena and their friends have been walking in this house for three hours now.
Live for the traffic jams to go away.
CINZANO Asti, sparkling wine. Headline and slogan for the Russian Federation, 2012
Board on the house about Anton and Lena - solid, marble
Other alcohol slogans

2
Your bonuses.
RUSSIAN STANDARD, “Bank in your pocket Platinum” cards with a number of bonus options. Slogan on the territory of the Russian Federation, 2012
Other finance and banking slogans

3
I didn't plan to invent deep sea diving. But I wasn’t going to leave three barrels of my whiskey at the bottom of the White Sea either.
In 1780 I was about to join the navy, but the Irish reminded me that my true duty was to make whiskey.
JAMESON, whiskey. Headlines for the Russian Federation, 2012

4
Sometimes in life literally anything goes.
LLOYD, shoes. Image slogan for the Russian Federation, 2012
Other shoe slogans

5
Popov is not ashamed of us.
SILVER RAIN, radio station. Slogan in Russia, 2012
Radio inventor Popov is depicted wearing a “Silver Rain” T-shirt
Other media slogans

6
A holiday story is great to share with friends, especially one that dates back to 1866 in Lynchburg, Tennessee.
JACK DANIELS, whiskey. International slogan, 2012

7
The future understands you.
TOSHIBA, computers, laptops and other gadgets. Image motto, 2012

8
New Year's Eve [image of a bottle of Myagkov vodka]
MYAGKOV, vodka. Headline in Russia, 2012
Other vodka slogans

9
"Scarlet Sails". New buildings.
SCARLET SAILS, luxury residential complex. Slogan in Moscow, 2012
Other real estate slogans

10
Brilliant ideas from Siemens for sparklingly clean dishes.
SIEMENS, dishwashers. Slogan for the Russian Federation, 2012

10 advertising slogans for Monday, November 26

1
Time is on our side.
HERMES, accessories. International slogan, 2012

2
Advertising in Ogonyok: 10 kopecks is not money, but the cost of an advertising contract.
OGONYOK, magazine of the Kommersant Publishing House. Slogan for advertising in a magazine, 2012
Other media slogans

3
Everyone is walking! In our shoes.
GRAND STYLE, shoe salon. Slogan in Sergiev Posad, 2012
Other shoe slogans

4
He doesn't need words to express himself.
BMW 7 Series, car. Slogan for the Russian Federation, 2012
Other car slogans

5
Life changes radically.
IMPAZA, a drug for the treatment of potency disorders. Slogan for the Russian Federation, 2012
Other medical slogans

6
The higher the stills, the more refined the taste of single malt whiskey. Our stills are the tallest in Scotland.
GLENMORAGIE single malt whiskey. Slogan for the Russian Federation, 2012
Other alcohol slogans

7
Fly in your sleep. Sleep in flight.
AEROFLOT, air transportation. Slogan for flights on the Airbus A330-300, equipped with seats that fold out like a bed, 2012
Other air travel slogans

8
Unreal camera. Real sound.
HTC One, a smartphone with photo and video capabilities in HD format. Slogan for the Russian Federation, 2012

9
Beautiful blogs will save the world.
OGOROD.RU, blog platform. Slogan for the Russian Federation, 2012
Other Internet slogans

10
Beautiful to look after. It's beautiful to love. It's beautiful to live.
MERCEDES-BENZ B-Class, car. Slogan for the Russian Federation, 2012

10 advertising slogans for Monday, November 19

1
Are you tired of fitness? Pinch yourself in the lard!
Amateur fitness club slogan, Russia, 2012
Other fitness slogans

2
The heart will be waiting for you.
Photo frames slogan, 2012

3
A small part of great happiness.
VOTCHINA, club village. Slogan for plots in the future village, 2012

4
The perfect place to multiply speed by time.
BMW, "the unrivaled new BMW 7 Series." Slogan for the Russian Federation, 2012
Other car slogans

5
Some stories last no longer than the paper they are written on. Our story begins on Jack's birthday and doesn't end there. September is Jack's birthday. For Jack! Without him there would be no Jack Daniel's.
JACK DANIEL'S, American whiskey. Copyline in Russia, 2012

6
Tomorrow brings us closer.
We can smile in 120 languages.
Hello, tomorrow!
Hello tomorrow.
EMIRATES, air transportation. Headlines and slogan of an international advertising campaign, 2012
Other aviation slogans

7
We are amazed by the harvest!
TEAHONA No. 1, cafe. Autumn slogan in Moscow, 2012
Other slogans for cafes and restaurants

8
Sponsors of the future.
INTEL processors. Image motto

9
Have you seen Pepe?
Have you seen Pepe?
PEPE, jeans. International slogan, 2012

10
Gadgets. The topic has been resolved.
NOMOBILE.RU, “the first glossy website about gadgets.” Slogan for the Russian Federation, 2012

10 advertising slogans for Monday, August 20

1
Talk radio.
MAYAK, talk radio station. Slogan within the Russian Federation, 2012
Other media slogans

2
Amazing food and nothing else.
The best view is the Moscow River, and no other.
The best live music from America and Europe, and no other.
RIVER, restaurant and club. Slogans in Moscow, 2012
Other restaurant slogans

3
Be smart - buy from people.
SLANDO, electronic private message board. Advertising slogan in Runet, 2012

4
Successful managers, after thinking about it, finally decide to open a salary project at Alfa-Bank.
ALFA BANK. Slogan for the Russian Federation, 2012
Other banking slogans

5
Don't skimp on emotions. Save on fuel.
VOLKSWAGEN Jetta with TSI engine. Advertising slogan on the territory of the Russian Federation, 2012
Other car slogans

6
What awaits your body...
KORPO, a chain of clothing boutiques. Slogan in Moscow, 2012

7
The taste is absolutely pure.
KHORTITSIA, vodka. Image slogan, 2012
Other vodka slogans

8
Saves on space, not on features.
PANASONIC KX-MB 1500RU, compact home printer-scanner-copier. Slogan for the Russian Federation, 2012

9
Low prices at your feet.
LEROY MERLIN, home and renovation products. Slogan "August laminate", 2012

10
Click with Ingrid in Europe from 8900 rubles.
CZECH AIRLINES, air transportation. Slogan for the Russian Federation, 2012
Interesting Ingrid is depicted with a camera against the backdrop of the Eiffel Tower
Other airline slogans

10 advertising slogans for Monday, August 6

1
You are attractive. Our conditions are very attractive. Why waste time?
ALFA BANK. Slogan for loans in the Russian Federation, 2012
Other banking slogans

2
They melt in your mouth, not in the heat.
M&M's, candies. Slogan for the Russian Federation, t 2012

3
Oh, has your bus left?
Looks like an advertisement for a private carrier - taxi or autoline, Khimki, May 2012
Other taxi slogans

4
Buy business class.
UNICREDIT BANK. Credit card slogan, 2012

6
The new Fiat Dukato wins the battle for profit.
FIAT Dukato, minivan. Slogan for the Russian Federation, 2012
Other car slogans

7
Be modern, go to Sovremennik.
CONTEMPORARY, theater. Slogan inviting you to visit the theater, Moscow, 2012

8
Repair from a brand new place.
DUFA, varnishes and paints. Slogan for the Russian Federation, 2012

9
New things are waiting.
BAVARIA, beer. Slogan for the Russian Federation, 2012
Other beer slogans

10
Start with small texts. Gradually increase the load. (Pushkin)
3 approaches of 7 pages daily, and the result is noticeable in a week. (Chekhov)
Do not give up. On the 500th page, a second wind will open. (Tolstoy)
Do some reading.
ROSPECHAT and the UNION OF BOOKSELLERS of Russia. Headlines of the Reading Campaign, 2012 Classics depicted as sports coaches

10 advertising slogans for Monday, April 16

1
Attention! An Audi R8 GT was sold in your city. Don't take the left lane.
Attention! An Audi R8 GT has been sold in your town. Slow traffic keep right.
AUDI R8 GT, sports car. Slogan in the USA, 2012
Other car slogans

2
Within the framework of freedom.
PROFILE, magazine. Slogan for the Russian Federation, 2012
Other press mottos

3
For those who are rich not only in money.
LITERATOR, elite residential area. Slogan in Moscow, 2012
Other real estate slogans

5
Leave boredom on earth! (children playing at sea)
Hello, tomorrow!
Hello Tomorrow!
EMIRATES, air transportation. Headline and slogan of a global advertising campaign, 2012
Other airline slogans

6
If literally everyone has tormented you with the question of which car to buy, send them to MotorPage.ru
MOTORPAGE.RU, automobile portal. Advertising slogan for the Russian Federation, 2012

8
In the spring you can lose your head, but not the interest on your deposit.
EXPOBANK. Slogan for the Russian Federation, 2012

9
Dear cultivator from Germany.
Slogan for a gardening equipment store, 2012

10
Religion is like a penis. It's normal when you have it. It's nice if you're proud of him. But please don't take it out or wave it around in public. And PLEASE don't try to push it on my kids.
Religion is like a penis. It's fine to have one. It’s fine to be proud of it. But please don’t whip it out in public and and start waving it around. And PLEASE don’t try to shove it down my children’s throats.
Atheist slogan, USA, 2011
Other church slogans

10 advertising slogans for Monday, April 16

1
Did you buy a German? Insure your delight!
ALPHA INSURANCE. Auto insurance slogan from Alfa Insurance in Russia, 2012
A hint at the 2011 BMW advertising campaign, which played on the word “delight”
Other insurance slogans

2
I make sure that Muscovites speak for free.
MTS, telecom operator. Slogan of the “Super Zero” tariff in Moscow (on behalf of boxer Nikolai Valuev), 2012
Other communication mottos

3
Our best article. Article 29 of the Constitution of the Russian Federation: Freedom of mass information is guaranteed. Censorship is prohibited.
VEDOMOSTI, newspaper. Newspaper advertising in the Russian Federation, 2012
Other press slogans

4
Everything you need for family happiness is included in the price of the apartment.
IN THE FOREST, residential village, “micro-city”. Advertising slogan of a “microcity”, Moscow and Moscow region, 2012
Other real estate slogans

5
For 20 years you risk nothing.
MAX, insurance group. Slogan on the occasion of the 20th anniversary of the insurance group, 2012

6
Click on the money!
Same money, but cheaper.
MONEY, economic magazine of the Kommersant Publishing House. Advertising of the electronic version of the magazine in the Russian Federation, 2012

7
It's quieter than flipping through this magazine.
SAMSUNG, inverter refrigerator. Slogan for the Russian Federation, 2012

8
The main thing remains.
VIDIM, operator of LED screens. Slogan in Sergiev Posad, 2012
Other advertising industry slogans

9
In the capital with the “Old Miller”, do what your heart desires.
OLD MILLER, beer. Slogan in Moscow, 2012
Map of Moscow with the icons of the “Old Miller” applied to it
Other beer slogans

10
They are again being sought across the country. Latest BMW 2011.
AVILON, official BMW dealer. Slogan in Moscow, spring 2012

10 advertising slogans for Monday, January 30

1
Vegetables are good for your diet.
FOR FAIR ELECTIONS, social movement. Slogan of the picket in Perm, January 21, 2012
Other election slogans

2
At night all thoughts are different.
RUSSIA 1, TV channel. Slogan of the talk program “Profilaktika”, broadcast after midnight, 2011
Other TV and press slogans

3
Much more than its price.
The dark side of the force.
VOLVO XC90, an SUV with the properties of a family car. Slogans on the territory of the Russian Federation, 2012
Other car slogans

4
Current, modern, dynamic, stylish, new design.
To see the world, you need to get a visa, buy tickets, book a hotel!
CHESTERFIELD, cigarettes. Slogans for the Russian Federation, 2011
Other smoking slogans

5
“If I were a coffee machine, I would already be finishing making coffee, and you would be just about to press the right button. But I'm a camera..."
I'm always one step ahead.
NIKON 1 J1, camera. Headline and slogan in Russia, 2011
Other photo slogans

6
In the Moscow region it is easier to say.
MEGAFON, telecom operator. Slogan of the “Podmoskovny” tariff, 2011
Other mobile communication slogans

7
An important brand for wet cleaning.
BISSELL, vacuum cleaners. Slogan for the Russian Federation, 2011

8
The best gift is a mobile phone.
GORBUSHKA, center for trade in audio, video and household appliances. Slogan in Moscow, 2012
Other store slogans

9
This is more than photography. This is the feeling of the moment!
SANDISK, memory cards. Slogan within the Russian Federation, 2012

10
Hikers needed to get in touch with the sun!
BIBLIO GLOBUS, tourist operator. Advertising in Moscow and Moscow region, 2011
Other tourism slogans

10 advertising slogans for Monday, January 16, 2011

1
Big things start with small businesses.
OPORA RUSSIA, all-Russian public organization of small and medium-sized businesses. Slogan of the program “Create your life”, 2012

2
Who if not us.
METROPOLIS, shopping center. Image motto, 2011
Other store slogans

4
Telephone chick.
Excellent features of a women's phone: sleek design and long conversations. What else does a woman need?
PHILIPS Xenium X519, a phone with up to 8 hours of talk time. Slogan and tagline in the Russian Federation, 2011

5
There is one key to all constipations.
FRUTOLAX, herbal laxative. Slogan for the Russian Federation, 2011
Other medical slogans

6
A gentle fairy tale for your feet.
INBLU, shoes. Slogan for Moscow and Moscow region, 2011
Other shoe slogans

7
We are 14 years old! 14% for you.
NIKKO, dry cleaning chain. Advertising in Moscow, 2011

8
– 40 is warmer than ever!
Such a minus warms the soul!
KIA Cee'd, car. Slogan of the season when the car became “more profitable by 40,000 rubles”, 2011

9
Miracles happen? Certainly! If you plan them.
Thanks to Santa Claus? Okay, I'll tell him!
It's not difficult to guess with gifts if you know where to choose them!
MEGA, family shopping centers. New Year's headlines and slogan, 2011

10
Let your colleagues think that you are wasting money. Special conditions for 2011 C-Class cars.
MERCEDES-BENZ, cars. Advertising for the Russian Federation, 2011

10 advertising slogans for Monday, December 26, 2011

1
I'll fight for Putin. (Churov tears up the Constitution of the Russian Federation)
Churov, where are our voices? State Department, where is our money?
I demand the dissolution of the Duma and new fair elections without Churov.
They stole our voices (the girl taped her mouth with this inscription)
4+9=49. Welcome to math lessons from the puppeteer and his bearded puppet.
We are not Banderlogs.
We don't have the law of the jungle! (on behalf of Mowgli)
Havel would have been with us.
We demand freedom for political prisoners, economic amnesty!
For Russia without Putin.
Get tired, go away! (to the portrait of Putin, to the portrait of Medvedev)
No to Putinism!
The best gift is not even honey, but a new adequate calculation!
Winnie the Poo fooled us all.
Vzho-Pu.
Vova, you're fired!
Enough! (Putin, Medvedev, Prokhorov are taken out of the Yeltsin doll)
We are for Navalny.
Wizard, how many fingers? (fak)
We will come again! There will be more of us!
We are 146%.
I am looking for a point for issuing small money from the State Department.
Putin has expired.
Stop feeding the boa constrictor.
Do not reuse a dirty tandem.
Prague is closer to us than Pyongyang. (to the portrait of Havel)
The white ribbon – V – is a symbol of your indifference to election fraud!
We weren't kidding! Falsifications will not work!
I'm here for free. I am a citizen of the Russian Federation, and I defend my constitutional rights.
Engineers are also for fair elections!
Russia will be free!
You don't even know us!
This election is a farce!
Russia is for russians! (a nationalist slogan that did not meet with majority support)
Slogans of a rally of thousands “For fair elections”, Moscow, Academician Sakharov Avenue, December 24, 2011
Election slogans

2
Russian Vodka Standard.
RUSSIAN STANDARD, vodka. International slogan, 2011
Other vodka slogans

3
Simplicity that goes beyond all boundaries.
Clients are close, even when you are far away.
ALL.BIZ, international online catalog of goods, services, companies. Advertising slogans in Russia, 2011

4
The steepest part of Mont Blanc has a slope of 70 degrees.
A hard-boiled egg can withstand pressure up to 25 kg.
Composer Krutoy wrote more than 100 hits.
Kommersant is cooler.
KOMMERSANT, national daily newspaper. Headlines and slogan, 2012
Other press slogans

5
For you, products are from the top shelf, and prices are from the bottom.
And good gifts are given to those who behaved well... well, or badly.
Give it to her. Give it to him. Or better yet, give it to yourself!
Who are you going to shoot this holiday? (advertising cameras)
WHITE WIND DIGITAL, a chain of electronics stores. Advertising slogans on the eve of the New Year, 2011
Other store slogans

6
Our freshness cannot be hacked!
GOLD MINE BEER, beer. Slogan of beer in new packaging, which “protects freshness 4 times more effectively”, Russia, 2011
Other beer slogans

7
Time to change gender.
OLD MAN KHOTTABYCH, chain of stores, goods for repair and construction. Flooring advertising, 2011

8
Has a love of discovery.
BARNEY BEAR, cookies. Slogan for Russia, 2011

9
If you fly in life, fly on the Internet.
MTS and SAMSUNG. Slogan of a promotion where they give a month of free internet when purchasing a Samsung Galaxy smartphone at MTS stores, Russia, 2011

10
Stop filming! It's time to buy!
MORTON, group of companies, developer. Slogan in Moscow and Moscow region, 2011
Men's shorts with polka dots with the inscription "Affordable Housing" hanging on a rope
Other real estate slogans

10 advertising slogans for Monday, December 12, 2011

1
You don't even know us.
Bring back fair elections!
Bring back snowy winter!
Observe the Constitution, damn it! Constitution of the Russian Federation, Article 3: “The only source of power is the people.”
Crooks and thieves, bring back the elections!
Where is my voice, wizard?
Churov, take me on the carousel!
Guys, it's time to move!
Moscow doesn't believe in eds.
They lie, eat and grin.
Some food in a bucket!
Leave the tricks to the circus!
I didn't vote for these bastards, I voted for other bastards!
Wizard Churov to Azkaban!
We don’t believe Churov. We believe Gauss.
You can't fool Gauss!
Putin, stop fooling around!
Churov, thank you for being funny.
Swindlers and thieves stole votes.
The Silence of the Lambs is over!
Stop lying!
Bring back our voices!
All power to the people!
We demand respect!
The authorities are afraid of fair elections!
The party of thieves and swindlers stole the elections!
Down with PZhiV!
Arrest those who nag and release Alexei Navalny!
Congress of ballet lovers.
Take me, riot police!
Slogans of a rally against fraud in the State Duma elections, Bolotnaya Square, Moscow, December 10, 2011
Other election slogans

2
Do you think bears drink whiskey? Yes! And, I'm afraid, they'll snack! (a conversation between two guys in a street cafe, towards which a bear is heading)
Mild taste, light character.
JAMESON, whiskey. Headline and slogan in the Russian Federation, 2011
Other alcohol slogans

3
Cold? “Lukhta” will warm you up beautifully.
LUHTA, clothes. Slogan for the Russian Federation, 2011
Other clothing slogans

4
High fashion for your eyelashes.
CLINIQUE High Impact Mascara, mascara. Slogan for the Russian Federation, 2011
Other cosmetic slogans

5
There is no luck, there is someone who creates it. Wait? Life is too short. I don't want to wait, I act. I find out, I feel, I try, I take risks, I love - I live! Who will I become? Where will I end up? Who will I be with tomorrow? I create my own world.
I create my own luck.
Luck is an attitude.
MARTINI, vermouth. Headline and slogan in Russia, 2011

6
There are many coffee recipes. There is only one button.
BOSCH Tassimo, coffee machines. Slogan for the Russian Federation, 2011

7
Drink positive.
Drink positive.
LIPTON, tea. International slogan, 2011
Other tea slogans

8
Don't be afraid to turn it up loud.
BOSE AE2, headphones. Slogan for the Russian Federation, 2011

9
More fun! Faster! Cheer up!
STOMP, show with acrobatics and drums. Advertising in Moscow, 2011
Other show and holiday slogans

10
No lunch break or other surprises.
ROBOKASSA, electronic payment system. Image motto, 2011

10 advertising slogans for Monday, December 5, 2011

1
indePENdent.
OLYMPUS PEN, compact and fast cameras. International slogan, 2011
Independent = "independence"
Other photo slogans

2
Business intelligence.
BUSINESS FM, “the first business radio”. Slogan for the Russian Federation, 2011
Other press slogans

3
We have no time for rest.
UBS, international financial group. Image motto, 2011
Other banking and finance slogans

4
If I were a radio, I would play your favorite song before you even think about it... But I'm a camera...
I'm always one step ahead.
I am life at its best.
NIKON 1 J1, camera. Headline and slogans in the Russian Federation, 2011

5
Last minute tours for money.
RAIFFEISEN bank. Slogan for fast money transfers, 2011

6
Fashionable smartphone and wall lamp.
Plasma screens and water taps.
Vegetable cutter, chisel and gold pendant.
For diving fins and a space blaster.
We give time for the present. Honestly. With love. As for myself.
A new way to buy.
Let's bring joy, create comfort.
To get a new wardrobe in your apartment, you don’t need to ask your neighbor for a screwdriver!
ENTER, an online store in the Svyaznoy network with product delivery, installation, and configuration services. Headlines and slogans, 2011
Other store slogans

7
For those who are not excited enough.
VOLVO S60, car. Slogan polemicizing against BMW advertising, where the word “delight” is played on, 2011
Other car slogans

8
It is better to store in meters.
MORTON, developer company. Advertising slogan in the capital region, 2011

9
125 years in power!
MERCEDES-BENZ S-Class, car. The slogan of the anniversary series Edition 125 on the occasion of the 125th anniversary of the brand. Slogan within the Russian Federation, 2011

10
People don't share like that.
MINISTRY OF HEALTH AND SOCIAL DEVELOPMENT OF THE RF. Slogan of the “Accessible Environment” program, aimed at creating a tolerant attitude towards people with disabilities, 2011
Other social slogans

10 advertising slogans for Monday, November 28, 2011

1
Your money will burn beautifully!
Fireworks advertising, Moscow, 2011

2
If you know the laws, they will recognize you!
PONTIFIC, competition for practicing lawyers. Competition slogan, 2011

3
Look differently.
CHESTERFIELD, cigarettes. Image motto in Russia, 2011
Other cigarette slogans

4
Nano for business, nano for life.
IV International Forum on Nanotechnologies. Advertising slogan of the forum, Moscow, 2011

5
And we are getting stronger.
KOMMERSANT, daily national business newspaper. Newspaper advertising slogan, 2011

6
Kill the boss? Will my hand rise to fulfill the American dream?
2x2, TV channel. Headline from Homer Simpson, 2011

7
Buy thanks.
SBERBANK. The slogan of the bonus program, in which for each payment by bank card the holder is credited with a “Thank you” equal to 1 ruble, 2011
Other banking and finance slogans

8
The dark side of the force.
VOLVO XC90 Black Edition, car. Slogan for the Russian Federation, 2011

9
When are you going on a date? And come to us once, already for money!
How many times are you going to take your license? And come to us once, already for money!
ALFA BANK. Slogans for loan processing services on the bank’s website, 2011

10
Time to choose a leader. The leader's choice is Mercedes-Benz.
MERCEDES-BENZ, cars. Slogan on the eve of the Duma and presidential elections in Russia, autumn 2011
Other car slogans

10 advertising slogans for Monday, November 7, 2011

1
So that there is money.
KOMMERSANT Money, weekly economic magazine. Slogan on the territory of the Russian Federation, 2011
Other slogans of TV, radio, press

2
...And the wolves are full!
KOZLOVICA, Czech restaurants in Moscow, 2011
Other restaurant slogans

3
Trust and Bruce are a plus.
TRUST, bank. Advertising slogan for banking services on behalf of Bruce Willis, 2011
Other banking and finance slogans

4
I don’t care about Putin!
Opposition slogan, Russia, 2011
Other political slogans

5
1 look. 2nd look. 3rd look. "I know you're looking at me."
DIVAGE, cosmetics. Slogan on the territory of the Russian Federation, 2011
Other cosmetic slogans

6
Every look is yours.
DIVAGE, cosmetics. Image motto, 2011

7
Millions read with us.
ROSPECHAT, a network of newsstands and stores. Image motto

8
From reality to dreams – one Golf.
VOLKSWAGEN Golf, car. Slogan for the Russian Federation, 2011
Other car slogans

9
It's time to take power.
KOMMERSANT Power, magazine. Magazine advertising slogan, 2011

10
Let's discuss!
KOMUS Furniture, sale of office furniture. Slogan for the Russian Federation, 2011
Meeting table and chairs shown
Other furniture slogans

13
Guys! You don't need this!
NO TO DRUGS!, All-Russian anti-drug campaign. Slogan on behalf of Vladimir Putin, 2011

10 advertising slogans for Monday, October 31, 2011

1
Better every day.
MAIL.RU, portal. Image motto, 2011
Other Internet slogans

2
Everything we've done - in everything we do.
HONDA Inc. Image motto, 2011
Other industry slogans

3
Live forever or die trying.
TIME, film directed by Andrew Niccol. Rental motto in the Russian Federation, 2011
Other movie rental slogans

4
Every evening is a luxurious evening.
JOHNNIE WALKER Gold Label Reserve, whiskey. Advertising slogan on the territory of the Russian Federation, 2011
Other alcohol slogans

5
A future with a pedigree.
JAGUAR XF, car. Slogan for the Russian Federation, 2011
Other car slogans

6
You can't change people, but you can change their workflow.
CEREBRO, “tools for advertising business.” Advertising in Runet, 2011

7
A star known on all continents.

The red star is an element of Heineken's identity
Other beer slogans

8
The police say. Shows "Star".
STAR, TV channel. Slogan of the series “Police Speaks” on the channel, 2011
Other slogans of TV, radio, press

9
Perfection of imagination.
FORMULA CINEMA City, IMAX Sapphire cinema. Advertising in Moscow, 2011

10
Book with Internet access.
INCH, e-readers. Slogan for the Russian Federation, 2011

13
Increase your contribution. Even small ones are big!
HOME CREDIT, bank. Deposit slogan, 2011
Other banking and finance slogans

10 advertising slogans for Monday, October 24, 2011

1
You are able to.
FOREX CLUB, foreign exchange market. Slogan to attract new traders, Russia, 2011
Other finance slogans

2
Look what's happening.
Kommersant turns on the TV.
KOMMERSANT-TV, 24-hour news channel. Launch slogan, 2011
Other media slogans

3
Occupy Wall Street!
Occupy Wall Street!
Take over the streets!
Occupy streets!
Take over your city!
Occupy your city!
Take over America!
Occupy America!
Let's take it together!
Occupy together!
We are 99%.
We are 99%.
This revolution will not be shown on TV. Get the information yourself.
The revolution will not be televised. Keep yourself informed.
This revolution cannot be privatized.
The revolution will not be privatized.
You have the right to remain silent. Your money speaks for you.
You have the right to remain silent. And let your money speak for you.
Money talks. 99% are coming.
Money talks. 99% walks.
Rise up on October 15th. Bring your own posters. Bring your own tools. Bring your own supplies. Come informed. Come with courage. Bring the noise with you. Answer the call!
October 15 rise up. Bring your signs. Bring your instruments. Bring supplies. Bring an informed mind. Bring a full heart. Bring the noise. Answer the call!
We are here. There are more and more of us.
We are here. We are growing.
This is democracy, stupid.
It's democracy, stupid.
OCCUPY WALL STREET, social movement. Slogans in the USA, autumn 2011
Other political slogans

4
Every tomboy has his own corner!
Mortgage for a family man.
URALSIB bank. Mortgage slogans, 2011

5
An airline whose punctuality is as good as your own.
SWISS, air transport. Slogan for Russia, 2011
Other airline slogans

6
Quality. When you don't have to pretend.
KITON, men's suits. Slogan in Moscow, 2011
Other clothing slogans

7
No friction between the drum and your items.
SAMSUNG, delicate washing machines. Slogan for the Russian Federation, 2011
Other household appliances slogans

8
Now you don't have to watch movies in your sleep.
MTS, telecom operator. The slogan of “Home TV” is movie channels for every taste at a time convenient for you,” 2011
Other communication slogans

9
Bank of the first.
SBERBANK. Slogan for premium financial services, 2011

10
Make way for your wishes!
PROMSVYAZBANK. Slogan for consumer loans, 2011

10 advertising slogans for Monday, October 17, 2011

1
I fall asleep with kefir, wake up with the Monarch!
DIXY, a chain of grocery stores. Jacobs Monarch coffee discount period slogan, 2011
Other store slogans

2
Real credit. The rest are surrogates.
TRUST, bank. Slogan on behalf of Bruce Willis, the hero of the film “Surrogates”, 2011
Other banking and finance slogans

3
There are many good people in the world who are optimistic about the future. But they sometimes back up (motorists)
There are many good people in the world, open and honest. But sometimes they flood (with water)
INGOSSTRAKH, insurance company. Insurance advertising, 2011
Other insurance slogans

4
So that all that remains of the car is not just a memory.
INTOUCH, insurance company. Slogan for car theft insurance, 2011

5
Our fish feels like a fish in water!
With us, every pea is a princess!
All our steaks are white bone!
We do not store potatoes in a long box!
All our cakes are worth the candle!
We don't have to blush for our fruits. (yellow pears)
We do everything so that you choose from the best!
ABC OF TASTE, chain of food supermarkets, Moscow and Moscow region, 2011

6
Sofas for home cinema. Premiere in Russia!
MOBEL & ZEIT, furniture, in particular sofas that adjust to a comfortable position for the body, 2011
Other furniture slogans

7
Undisguised superiority.
VOLKSWAGEN Jetta, car. Slogan for the Russian Federation, 2011
Other car slogans

8
Full of dynamics. Even in static conditions.
Created to be on the move.
BMW 6 Series. Slogans on the territory of the Russian Federation, 2011

9
Nothing will start without you.
BEELINE, telecom operator. Slogan for home digital television, 2011
Football referee hands the TV remote control to the viewer
Other communication slogans

10
Previously, it was inconvenient to find a husband with a residence permit and a car. Now it's convenient. Section "Dating".
Previously, selling my grandfather's library was inconvenient. Now it's convenient. Book section".
Previously, it was inconvenient to find an original tattoo artist. Now it's convenient. Section "Services".
Previously, buying a car cooler than the boss’s was inconvenient. Now it's convenient. "Auto" section.
Previously, it was inconvenient for a mistress to buy an apartment. Now it's convenient. Section "Real Estate".
Buying leather shorts used to be inconvenient. Now it's convenient. Section "Clothing".
Previously, buying a chainsaw along with a hockey mask was inconvenient. Now it's convenient. Section "Repair".
Selling wedding gifts used to be awkward. Now it's convenient. Section "Technology".
Feel free to live better.
FROM HANDS TO HANDS, IRR.RU, newspaper and free classifieds site. Advertising for the Russian Federation, 2011
Other slogans of TV, radio, press

10 advertising slogans for Monday, October 10, 2011

1
P...ts.
PEPPER, TV channel. Launch slogan, 2011
The contractor did not want to hang billboards with this slogan on Rublevskoye and Kutuzovskoye highways, because “he values ​​these billboards and is afraid that problems may arise”
Other slogans of TV, radio, press

2
Racing car on a chain.
A racing machine on a chain.
RICHARD MILLE, pocket tourbillon, brutal watch on a chain. International motto, 2011
Other watch slogans

3
Hearing on the case.
KOMMERSANT FM, news radio. Slogan on the territory of the Russian Federation, 2011

4
Adrenaline of victories, not mothballs of memories.
CITROEN DS3, car. Slogan for the Russian Federation, 2011
Other car slogans

5
Season of Rain.
RAIN, TV channel. Slogan at the beginning of the TV season, 2011

6
Are you on the list?
Are you on the list?
It's a private party!
This is a private party!
CAROLINA HERRERE 212 VIP, men's and women's fragrances. International slogans, 2011
Other perfume slogans

7
The road is ready, Your Majesty.
MERCEDES-BENZ RUS, official dealer of Mercedes-Benz. Slogan for special conditions for GL-Class cars, Moscow, 2011

8
Fueled by victory.
AUDI TDI, a car with a TDI diesel engine, created taking into account the experience of Audi racing cars. Slogan for the Russian Federation, 2011

9
Meet autumn with Hunting.
HUNT, beer. Advertising for the Russian Federation, 2011
Other beer slogans

10
For a Russia without swindlers and thieves!
A JUST RUSSIA, political party. Party slogan on the eve of elections to the State Duma of the Russian Federation, 2011
Other election slogans

10 advertising slogans for Monday, October 3, 2011

1
Washes washes twice as good twice as good.
BOSCH, "the world's first dishwasher with two rocker arms in the top bowl." Advertising slogan for the Russian Federation, 2011

2
We're 21! Now everything is possible!
ECHO OF MOSCOW, radio station. Slogan for the anniversary, 2011
Other slogans of TV, radio, press

3
The same money, only in profile.
Absolut Bank. Slogan for bank cards, 2011
Fingers holding a card show OK sign

4
Am I really the main decoration of the city?
MOSCOW JEWELRY FACTORY. Advertising slogan, Moscow, 2011
Other jewelry slogans

5
Change to juicy.
MY FAMILY, juices. Slogan for the Russian Federation, 2011
Other juice slogans

6
Taste and color comrade... yes! (Big Mac)
Maximum dipping! (Chicken McNuggets with sauces)
Everyone has their own McDonald's.
McDonald's, fast food restaurants. Headlines and slogan in the Russian Federation, 2011
Other restaurant slogans

7
We introduce your money to world markets.
CITIBANK. Slogan of investment programs, 2011
Other banking and finance slogans

8
Charcoal in Stakhanov style.
Slogan of activated carbon “new generation with chamomile and calendula”, 2011
Other medical slogans

9
Save the whole world and one love.
COUNTERPLAY, series. Advertising slogan for the series, 2011

10
Light up the sound.
BURN, energy drink. Burn slogan in support of DJ David Guetta's performance in Moscow, October 2011

10 advertising slogans for Monday, September 26, 2011

1
Vogue created a woman.
VOGUE, women's magazine. Advertising slogan for Russia, 2011
Phonetics game: "Vogue" resembles "God"
Other press slogans

2
You won't give us 15 years!
PROFILE, business magazine. Slogan for the magazine's anniversary, 2011
A hint at the famous slogan “For a real Kommersant, 15 years is not enough time,” inspired in turn by Khodorkovsky’s first term

3
For strong ears.
KOMMERSANT FM, “news radio”. Slogan on the territory of the Russian Federation, 2011

4
I love to lie down with Madame Bovary. (Artemy Troitsky)
I am personally familiar with “Hero of Our Time.” I recommend! (Olga Shelest)
I swallowed “Heart of a Dog” at the age of 14. (Ilya Lagutenko)
The night with "Martin Eden" was unforgettable! (Ksenia Sobchak)
Read books - be a Personality!
Headlines and slogan of a campaign featuring celebrities to support reading, Russia, 2011
Other book slogans

5
Rewriting worlds.
4th MOSCOW BIENNALE OF CONTEMPORARY ART. The name of the main program of the Biennale, which is used as an advertising slogan for the entire event, Moscow, 2011

6
It couldn't be easier!
URALSIB bank. Slogan for the period of reduced rates on consumer loans, 2011
Other banking and finance slogans

7
Nobody invited us to the Moon.
APOLLO 18, a mockumentary film directed by Gonzalo Lopez-Gallego. Rental motto in Russia, 2011
Other movie slogans

9
Smell better than you are.
Smell better than yourself.
OLD SPICE, deodorant. International slogan, 2011

10
At 17, everything is important! ...And your own apartment!
PIK, group of construction companies. Slogan for discounted apartments on the occasion of the 17th anniversary of the group of companies, 2011
Other real estate slogans

10 advertising slogans for Monday, September 19, 2011

1
Not everyone gets a modem as a gift.
YOTA, wireless internet. The slogan of the “Modem included” promotion, in which Yota gives a modem to those who buy 4G Internet for a month or two, 2011

2
There is such a demand for it that it is taken without asking.
McDonald's, fast food restaurants. Slogan French fries on the McDonald's menu, 2011
Other restaurant slogans

3
You can buy furniture from us without money.
LAZURIT, production and sale of furniture. Slogan for sales on credit with zero initial amount, Russia, 2011
Other store slogans

4
My silk chocolate.
DOVE, chocolate. Slogan for the Russian Federation, 2011
Other chocolate slogans

5
He will do everything for a luxurious debut... But the development of events depends only on you.
He will comfortably deliver your equipment anywhere... And a sea of ​​thrills is your choice.
Why do you need just a car when you can choose a Land Rover?
LAND ROVER Discovery 4, luxury SUV. Headlines and campaign slogan in Russia, 2011
Other car slogans

6
Engineering for men.
IWC watches. Slogan on the territory of the Russian Federation, 2011
Other watch slogans

7
Sensual form of the mind.
MERCEDES-BENZ CLS, car. Slogan on the territory of the Russian Federation, 2011

8
Wind is my playlist.
Hear many. Listen to yourself.
Be real. Be free. Be Marlboro.
Be yourself. Be free. Be with Marlboro.
MARLBORO, cigarettes. Headlines and slogan, 2011

9
Undisguised superiority.
VOLKSWAGEN Jetta, car. Slogan for the Russian Federation, 2011

10
The best gift is diamonds!
APPLE DIAMOND, Yakut diamonds. Slogan on the territory of the Russian Federation, 2011
Other jewelry slogans

10 advertising slogans for Monday, September 5, 2011

1
We don’t waste words.
We shed light, not water.
From news we make Izvestia.
IZVESTIA, newspaper. Headlines and image motto of the newspaper, 2011
Other press slogans

2
I've been everywhere, I want to go home.
PROMSVYAZBANK. Mortgage slogan, 2011
Other banking and finance slogans

3
All girls are his type.
FEAR NIGHT, a film by Craig Gillespie about a vampire. Rental motto in the Russian Federation, 2011
Other movie slogans

4
Aerobatics figure.
N-ERGO, a network of fitness clubs. Advertising in Moscow, 2011

5
It's a long road.
Everything is for your money.
OUTGATES OF RUSSIAN BUSINESS, a book about Berezovsky, Chichvarkin, Khodorkovsky... Advertising slogans of the book, 2011
Other book slogans

6
Not a prisoner!
Julia is cool!
Slogans of supporters of Yulia Tymoshenko during her trial, Kyiv, August 2011
Other political slogans

7
Decide to hug instead of shake hands.
Dare to say “Cool car!” when they take your parking lot.
Decide to send your boss an emoji.
Decide to be gentle.
MILKA, chocolate. Headlines and slogan in the Russian Federation, 2011

8
The point is clear that the beer is dark!
LOVENBRAU Dunkel, dark beer. Slogan for the Russian Federation, 2011
Other beer slogans

9
Kyiv. Sometimes clothing is an option.
Kyiv. Sometimes clothing is optional.
KYIV. Slogan of lovers in the city, 2011
Nude model against a brick wall

10
Come on, talking hollow, entertain!
OUR RUSSIA, comedy program on the TNT channel. Advertisement for new releases, 2011

10 advertising slogans for Monday, August 22, 2011

1
Less words. More running.
NIKE, sports shoes and clothing. Slogan of the Run Moscow race under the auspices of Nike, 2011
Other sports slogans

2
Pizza delivery faster than a bullet.
SOPRANOS PIZZA, pizzeria with pizza delivery to your home and office. Pizzeria slogan, Moscow, 2011
Other slogans for restaurants, cafes, pizzerias

3
The inevitability of change.
RIGHT CAUSE, political party. Slogan of a site close to her spirit, Made-in-Russia.ru, 2011
Other political slogans

4
By doing the robots' work for you.
Making robots work for you.
IROBOT, a manufacturing company of robots, including cleaning robots. Corporate motto

5
Hang out on your own!
JAPOSHA, restaurant chain. Slogan for waiter, cook, manager vacancies, Russia, 2011

6
Tasty in Russian.
Delicious in French.
Delicious Japanese style.
Delicious in any language.
McDonald's, a chain of fast food restaurants. Slogan on the territory of the Russian Federation, 2011

7
London in a cosmetic bag.
RIMMEL London, cosmetics. Name-slogan of the promotion, Russia, 2011
Other cosmetic slogans

8
Brighter style. Cooler temperament.
NISSAN Qashqai, car. Slogan of the new modification of Nissan Qashqai, Russia, 2011
Other car slogans

9
Yes, we set up camp.
Yes, we camp.
REAL DEMOCRACY, a worldwide movement. Slogan of a movement in which people go to squares and debate without holding any slogans in their hands, 2011

10
I'll fight for Putin!
PUTIN'S ARMY, community on the social network VKontakte. The name and slogan of the action, in which girls tore a T-shirt with a portrait of Vladimir Putin on their chests, 2011
Other election slogans

10 advertising slogans for Monday, August 8, 2011

1
No V's in this Vodka!
There is no V in Vodka.
WODKA WYBOROWA, Polish vodka. International slogan, 2011
Other vodka slogans

2
Live well!
PEPSI Lemon/Lime, soda. Slogan for the Russian Federation, 2011

3
We will buy your credit history.
CREDIT BANK OF MOSCOW. Slogan of the refinancing program, 2011
Other bank slogans

4
Taste rules.
BURGER KING, a chain of fast food restaurants. Image motto, 2011

5
Power is in the truth. Whoever is right is stronger.
Truth is the real power. Who is right is strong.
RIGHT CAUSE, political party. Party slogan, Russia, summer 2011
Other political slogans

6
Let's protect the ozone layer so as not to hurt the sky.
Protect the ozonosphere so that the sky is no longer injured.
GREENPEACE, an environmental organization. Slogan in China, 2011
A kite in the form of a band-aid was raised into the sky of Beijing, symbolically covering the “wounds” in the ozone layer

7
New addition to the family? We're lowering the rate!
URALSIB bank. Slogan for mortgages for young families with a reduction in interest rates upon the birth of a child, Russia, 2011

8
Overflowing with music.
FLY MC, telephones. Slogan for the Russian Federation, 2011

9
Power. Beauty. Soul.
Power. Beauty. Soul.
ASTON MARTIN, cars. Image motto, 2011
Other car slogans

10
For life, love and goodness.
To life, love ang loot.
CAPTAIN MORGAN, rum. International slogan, 2011
Other alcohol slogans

10 advertising slogans for Monday, July 25, 2011

1
Don't be afraid of fairy tales, life is scarier.
REN TV, slogan of the program “Russian Fairy Tales” by Sergei Dorenko, 2011
Other TV and press slogans

2
Don't worry, you're with us.
ADIDAS Climacool, ventilated sports shoes and clothing. Slogan on the territory of the Russian Federation, 2011
Other clothing slogans

3
Money in action!
AMT BANK. Advertising deposits for companies, Russia, 2011
Other banking and finance slogans

4
The envy of the neighbors will not take the family to the dacha.
Admiring glances will not take children out of school.
Someone else's attention won't drive you around the city.
High self-esteem will not go on a picnic with friends.
A feeling of superiority will not go shopping.
Closer to life!
CHERY Bonus, car. Headlines and slogan for the Russian Federation, 2011

5
No budget Porsches. There are Porsches within the budget.
Porsche Center Moscow. Slogan for loans for the purchase of Porsche cars, 2011
Other car slogans

6
Birds of high comfort.
Flying delight.
EMIRATES airline. Slogans within the Russian Federation, 2011
Other airline slogans

7
Filled with deep meaning.
HAIER, vodka. Advertising for the Russian Federation, 2011
Other vodka slogans

8
Yakimanka. Boring Garden. Sky.
SKY HOUSE, Premium class residential complex. Advertising slogan in Moscow, 2011
Other real estate slogans

9
I don't fight dandruff, I get ahead of it.
CLEAR VITA ABE, anti-dandruff shampoo. Slogan on behalf of football player Cristiano Ronaldo, 2011

10
In a fresh bottle.
COOLER, beer. Slogan for the Russian Federation, 2011
Other beer slogans

13
A refreshingly simple way to save.
BARCLAYS, bank. Deposit slogan: withdrawal and replenishment of deposit at any time without loss of interest, Russia, 2011

10 advertising slogans for Monday, July 18, 2011

1
Transformed bathroom.
Mebliro bathroom.
Bathroom furniture at low prices.
LEROY MERLIN, home and renovation products. Advertising in the Russian Federation, 2011

2
Valya, fuck off!
Valentina, repent.
The city is tired.
St. Petersburg without Matvienko!
Opposition slogans against governor Valentina Matvienko, St. Petersburg, spring and summer 2011
The slogan “The city is tired” was used to drive away predecessor Vladimir Yakovlev in 2003...
Other political slogans

3
We have known our clients for a long time. Some – for as long as we can remember.
REVIVAL, bank. Image slogan, 2011
Other banking and finance slogans

4
Ownership of desires.
GRAND PARK, residential complex in Sergiev Posad. Advertising slogan of the complex, 2011
Other real estate slogans

5
15 times closer to the most interesting.
FUJIFILM Finepix F550, ultra-zoom camera. Advertising slogan within the Russian Federation, 2011
Other photo slogans

6
It's not a star, it's a comet!
MERCEDES-BENZ SLK, car. Advertising slogan on the territory of the Russian Federation, 2011
Other car slogans

7
Your child is a blank slate. Whoever is nearby fills it in.
DOESN'T MATTER?! Slogan of a social program encouraging parents to communicate more with their children, Russia, 2011

8
Golden times - two pairs, one price!
Slogan for a discount promotion in a shoe store, Sergiev Posad, 2011
Other store slogans

9
At this price it won't hurt your figure! (mayonnaise)
They've already reduced the price! (processed cheese)
DIXY, a chain of grocery stores. Advertising slogans for the Russian Federation, 2011

10
Go to Xquest.
BB will cover xquest.ru
XQUEST, an integrated campaign, “the most interesting quest in the history of Russia,” in which the name of Prime Minister V.V. Putin was used. Advertising slogans of the quest, Moscow, 2011
The White House ordered the removal of “VV will cover” posters
Other slogans for promotions and holidays

10 advertising slogans for Monday, July 11, 2011

1
Let's crunch for the better!
CRUNCHTEAM, crackers. Advertising in the Russian Federation, 2011

2
London 2012 rules the future.
London 2012 fueling the future.
BP, oil company. Slogan for BP's sponsorship of the London 2011 Olympic and Paralympic Games

3
MacBooks for three grand.
YUTINET.RU, online electronics hypermarket. Name-slogan of a promotion in which you can buy a Mac Book Air laptop for 3,000 rubles, Russia, 2011

4
If a person cannot be cured, this does not mean that he cannot be helped. Find out what you can do on the website...
VERA, hospice relief fund. Slogan in Russia, 2011
Other social slogans

5
Thirsts to communicate in any language.
HEINEKEN, beer. Slogan for the Russian Federation, 2011
Other beer slogans

6
By receiving a salary while smoking, you are stealing my money.
Amateur anti-tobacco slogan on behalf of an ordinary citizen of the Russian Federation, 2011

7
Don't spend your evenings with yourself.
Don't spend your evenings on your own.
AMOUR.COM, dating site. Slogan in France, 2011

8
Enjoy the summer!
COCA-COLA, soda. Slogan for the Russian Federation, 2011

9
Summer is Pepsi time.
Summer time is Pepsi time.
PEPSI, soda. International campaign slogan, 2011

10
It will all end on July 13th.
HARRY POTTER AND THE DEATHLY HALLOWS, part 2, film. Advertising for the latest Potter film, the premiere of which is scheduled for July 13, 2011

An indispensable part of creating any brand, of course, is a slogan. The word itself came to us from the Gaelic language (sluagh-ghairm) and literally meant “battle cry.” With this battle cry, goods are still rushed into the market and into the hands of buyers. So, when we pass by a can of Sprite in a shopping mall, we remember that this drink will not let us dry out, and when we see the owner of a Toyota car, we know that he is driving a dream.

Slogans that we hear from TV screens or on the radio, read on packaging, stands and billboards quickly and imperceptibly enter our lives, are woven into our conversation and thereby do the bulk of the work of brand makers. Recognizable slogans attract attention, increase brand loyalty and, most importantly, sell.

The 90s in Russia generally passed under the sign of this previously unknown advertising wave, which covered the post-Soviet space along with new goods, products and services. In 1999, Victor Pelevin released a cult novel reflecting the decade, Generation P, using in the title one of the most famous slogans of the time, “The New Generation Chooses Pepsi.” The hero of his novel, Vavilen Tatarsky, as they say, caught the wave and took up a promising direction of the time - the creation of slogans. And there are thousands and thousands of such “Bavilens” all over the world, but some of them really make masterpieces of sorts.

“Euroset, Euroset - prices are simple... New Year”

As the owner of Euroset, the brave and eccentric Russian businessman Evgeny Chichvarkin was never afraid to play on the strongest feelings of his compatriots. For example, on their passionate love for strong and precise words. One of the network’s slogans, which appeared on New Year’s Eve in the mid-2000s, remains firmly in our heads to this day. This unobtrusive tune, playing from every iron with the words “Euroset, Euroset - prices are just... New Year,” both made Russians laugh and outraged. But the main thing is that he sold.

“If you have an idea, there is IKEA”

The first complex of the Swedish company IKEA opened in Khimki in March 2000. From now on, we all know perfectly well - “If there is an idea, there is IKEA.” The company’s image videos always clearly demonstrate to the public that this is precisely the brand’s specialty. So, for example, an ordinary chair from an IKEA store gave hundreds of ideas to this nice grandfather and changed his life.

"Yandex. Everything will be found"

Many of us see this slogan several times a day. Among other things, he taught us to look for a solution in the search bar in any incomprehensible situation. And why all? Because Yandex. Everything will be found."

"Sometimes it's better to chew than to talk"

This absolutely wild advertisement with one of the most popular Russian actors now, Igor Petrenko, reminded the whole country of the main thing - don’t talk! In Soviet times, a worker in a red headscarf taught us this, and then, oddly enough, Stimorol chewing gum. After all, “Sometimes it’s better to chew than to talk.”

“Tanks are not afraid of dirt”

This slogan became firmly established in our speech about 20 years ago. I can’t even believe that the expression “Tanks are not afraid of dirt” has an author and, most importantly, an owner. Just a few words, but sometimes they perfectly characterize our roads, our cars, and even ourselves. All that remains is to say thank you to KAMAZ for the catchphrase.

“Ovip Lokos! In the name of good"

Even now, when Sokol beer is no longer produced, you just have to hear this spell - “Ovip Lokos! In the name of good” to remember everything. It would seem that an absolutely meaningless move would be to read the phrase “Sokol beer” in reverse and present it as a slogan. However, it still works! Although after watching this video, for example, I just want to ask: what were they all smoking there?

“Trust” is like me, only a bank.”

One of the most popular slogans of recent times belongs to Trust Bank. True, here we have a successful combination of both the text of the slogan and, one might say, a media person involved in the bank’s advertising campaign. Some even have tears of tenderness welling up at the sight of a banner where, against the backdrop of a confident bald guy named Bruce Willis, “Trust” is modestly written - he’s like me, only a bank.”

"Pepsi - take everything from life"

Another slogan from Pepsi that has fit perfectly into our consciousness over the years is “Pepsi - take everything from life.” However, one logical question arises: why “everything” in our life can be contained in a plastic bottle with a dark, sugary liquid inside. And this once again proves the success of the slogan, because in a sense we were almost convinced of it. For example, in this video there is football, and western, and Pepsi, and even for some reason Siemens.

1. Material reward for work performed

High reward for quality work done.

(fair and decent wages for workers.

I "the rest of the welfare of workers should depend on the performance of the company.

1 "lbotnshs should be assessed on knowledge and experience.

Well done - good money!

Work conscientiously, receiving a decent salary.

f.i high-quality, well-paid work!

I earned it honestly - I got it in full!

Work to live!

The pile must be adequately assessed.

High well-being of every employee of the company.

Decent pay for the work done.

2. Quality, competitiveness of products
Quality and competitiveness come first!
Product quality is our prestige.

(improving products, reducing prices. From competitive products to high profits. Product quality is the key to the prosperity of the company! Greater returns at lower costs.

3, Attitude to work and taking into account the interests of employees
Efficiency, initiative and quality of work.
1"work, not earn extra money.

Personnel decides everything!

Our well-being is in our hands!

Get the employee interested - you will get results!

Think about your subordinate first, and then about yourself!

The priority of the company's interests over the personal material interests of management.

Do it your way!

The stability of the company is the success of the employee!

Professionalism and initiative are the keys to success.

High-quality and responsible work is the success of the company!

To live well, you need to work well.

Mottos first groups can be considered as internal Yuzungi; since they do not reflect the specifics of the company and are significant only for its employees, and not for clients and consumers. In addition to the desire to receive a stable and high salary, they also express the need to correlate the latter with the experience, knowledge of employees, as well as with the labor contribution and quality of task performance that they provide, i.e. revision of the current system of remuneration and labor incentives.

Mottos second groups show that employees are proud of their company and want their products and services to be of high quality

Own, reliable, competitive, thereby increasing the prestige of the company and creating opportunities for its further growth and development. Many employees identify their success and well-being with the success of the company.

However, for the success of the company and the achievement of its goals laid down in the mottos of the first and second groups, it is necessary to change the attitude of workers to their work and management to their subordinates, as evidenced by the mottos attributed to third group. Their formulations reflect the fact that the desire to successfully run a business is not enough - it is necessary to invest strength, knowledge, and skills in it. And if the company’s employees are required to have a more proactive attitude towards their duties and active participation in production activities, then the company’s management is required to create conditions in which employees would not benefit from the role of passive performers, as well as attention to the interests staff and the company itself. This requires a review and adjustments to the management style and, above all, the creation of a personnel information system in order to eliminate the emergence of negative myths regarding the activities of the company's management.

How does this work in practice?

The slogan “The customer is always right” will not say anything to an employee whose job responsibilities do not include working with the client. Therefore, it is a very effective practice when special slogans are created for each unit - so that everyone understands their ultimate goal.

This is what the Pyaterochka grocery store chain did. “Each department of the company has its own motto, which formulates the goal of its employee,” said the company’s chief executive officer. - For example, the purchasing service has the slogan “There is no limit to low prices!”, the directorate for operating the household network has the slogan “We’ll squeeze everything out of a square meter!”, and the audit service has the slogan “Not a penny past the cash register!”

A large network company operates on the principle of a conveyor belt. There are clear work standards and clear responsibilities for each employee. All this is formulated in clear slogans. If you formulate work standards more vaguely, then different interpretations will begin. And this will lead to a malfunction.”

At chain hotels Marriott I have my own experience in using slogans. “Our corporate slogans were developed by the American training office. They have been translated into all languages ​​and distributed to staff Marriott all over the world,” said the hotel staff training manager Marriott.- Every day at the hotel begins with a 15-minute meeting at which the “slogan of the day” is proclaimed. There is no initiative: he is chosen from 20 infected

I unborn options, collected in a small book, to carry
.... ||>every employee should. The slogans sound like this: “I welcome

I appreciate every client”, “I know how to work in a team”, “I always follow ■ nil safety rules.”

Nice President of the Central Office Samsung- the only ev-
i... a member of the company's top management. He was entrusted with the key task
niv, which deals with digital media technologies. Names
but i by their development Samsung binds its future: the company hopes
i and the advent of the era of “digital convergence”, which will allow
Samsung live up to your own slogan “Be a leader!” By-
Ieniya vice president, the main slogan of the company Samsung"Same
1C" is absolutely unacceptable! Which one in Samsung the fastest way
| mullion? Do the “same thing” as before. "If I come to
CPU Fu and I’ll tell you that we produce the same products and work according to
to the same programs as in the previous month, I will be fired immediately!

“I will fire my subordinates if they tell me this.”

How to correctly formulate a company slogan? Correct

III > iynr should contain no more than two or three simple words. In him
in- there should be a hissing sound. He must encourage, call,
Mm ive. “Just go and do it.” This is the only way to succeed.

As a rule, the development of slogans is entrusted to the YaL departments or internal affairs departments. PR However, the main idea should come from hi leadership. The main task of the person entrusted with the development of this kind of motivational tools is to figure out how to convey this idea to the middle and lower staff. Thoughts trained into an inaccessible form are ridiculed and ineffective.

As an example, we can cite a slogan that hung in one large wholesale purchasing company: “Our goal is to increase the turnover of goods so that the goods do not lie in the warehouse.” What was meant, Golko, the author of the slogan, the general director, could understand. And the employees absolutely mocked the slogan about i k.