Festivals, fairs, markets. Handmade exhibitions: from hobby to business Fair of handicrafts

MAY

MARKET "4 SEASONS" IN ARTPLAY

Where: Moscow, metro station Kurskaya, Nizhnyaya Syromyatnicheskaya, 10, building 7

About what: In two days, about 130 craftsmen will be presented at the market. You will see the work of designers of clothes and accessories; get acquainted with the work of subject designers; visit fashion showrooms, etc.

How to get: Free admission

How to participate: http://www.msk.foursiz.com/). Participation is paid.

The "4 Seasons" market is taking place at different venues - this spring at the Artplay Design Center. Photo: https://vk.com/foursiz

8th SPRING FESTIVAL "DESIGN-SUBBOOTNYK" SEASONS PROJECT

Where: BAKERY FACTORY (Moscow, Dmitrovskaya metro station, Novodmitrovskaya st., 1)

About what: Fresh and creative musical projects, design projects, films, gastronomic projects, aspiring illustrators will be brought together on one platform, and performances by students of theater institutes will also be shown. Traditionally, together with the guests of the festival, they create art objects, plant flowers and plants in flower beds, plant trees and shrubs and decorate the surrounding area.

Map of the festival "DESIGN-SUBBOTNIK" SEASONS PROJECT. Photo: https://vk.com/designsubbotnik2017

The program of activities of the festival "DESIGN-SUBBOTNIK" SEASONS PROJECT from the official website http://seasons-project.ru/

BIG ARTFLECTION HANDMADE FAIR

Where: Moscow, Central Telegraph, Tverskaya street, 7 (entrance from Gazetny lane)

About what: The fair will bring together craftsmen from 25 cities of Russia, where they will present their works. Masters are competitively selected. For each fair, a theme for creativity is set, on the basis of which the craftsmen create their works - this time the theme is "The Same Fish".

How to get: Free admission.

How to participate: Fill out an application on the organizer's website (https://artflection.ru/registration). Participation is paid. Links: www.artflection.ru https://www.facebook.com/artflection/ https://www.instagram.com/artflection/ https://vk.com/artflectionevent

Works of masters-participants of the fair from instagram @ARTFLECTION. Photo: https://www.instagram.com/artflection/

The Telegraph building is gloomy, but it is located in the very center, a stone's throw from Red Square. Photo: https://vk.com/artflectionevent

LAMBADA-MARKET

Where: Moscow, Danilovsky market, st. Mytnaya, 74

About what:"Lambada Market" began with a small friendly flea market, and eventually transformed into a large city market. Each time the composition of the participants changes - experienced participants work together with small shops with a big future. Lambada Market brings together local fashion designers, small shops with a personal choice of brands and young entrepreneurs.

Participants of the Lambada Market project are carefully selected. Photo: https://www.instagram.com/lambadamarket/

The works of the participants of the Lambada Market. Photo: https://vk.com/lambadamarket

JUNE AUGUST

4 SEASONS MARKET in SOKOLNIKI park

Where: Moscow, Sokolniki Park, the market is located to the left of the main entrance.

About what:“The market will present the works of talented clothing and accessory designers, product designers, small fashion shops and showrooms, masters of author's hand-made, owners of unusual vintage, musicians and everyone who is not afraid to be bright and a little crazy” (Katerina Pavlova, organizer of the 4 Seasons market)

How to get: Free admission

How to participate: Fill out an application on the organizer's website (http://www.msk.foursiz.com/). Participation is paid.

The traditional venue for the 4 Seasons market is Sokolniki Park. Photo: https://vk.com/foursiz

LAMBADA-MARKET

Vkontakte group "Lambada Market" https://vk.com/lambadamarket

SUMMER FESTIVAL More Amore ("Sea of ​​Love") SEASONS PROJECT

When: summer 2017 (date and time to be confirmed)

Where: Moscow city, embankment of the park of arts MUZEON(m. Oktyabrskaya, Park Kultury)

About what: Musical summer holiday Seasons with its own dress code (vest) for children and adults, there is a design market.

How to get: for a fee, children under 10 years old, pensioners, subscribers Seasons of life magazine (during the subscription period) — admission to the festival is free.

Links: http://seasons-project.ru/festivals/seasons-festivals/design-subbotnik http://seasons-project.ru/ https://vk.com/designsubbotnik2017 https://vk.com/seasons.project

The dress code "Vest" is not mandatory at all, but it's more fun with it. Photo: http://seasons-project.ru/

SEPTEMBER

COSTUME JEWELERY FROM VINTAGE TO THE PRESENT DAYS (EXHIBITION-FAIR)

Where: Moscow, shopping center Tishinka (Tishinskaya square, building 1, building 1)

How to get: Entrance is paid, a ticket can be bought at the box office at the entrance (estimated cost: 200 rubles) How to participate: For a fee. You need to fill out an application on the organizer's website: http://bijou-moscow.com/uchastnikam

NEEDLEWORK FORMULA MOSCOW. AUTUMN 2017

Working hours: from 28.09 to 30.09 from 10.00 to 19.00; from 01.10.2016 from 10:00 to 17:00

Where: Moscow, Sokolniki Exhibition and Convention Center (in Pavilions No. 4 and No. 4.1 (entrance No. 1), 5th Beam Prosek, 7/1, Sokolniki Park).

About what: The event will bring together more than 500 craftsmen and about 32,000 visitors. You can get acquainted with the event plan on the organizer's website (http://www.formularrukodeliya.ru/exh/formula_rukodeliya_moskva__osen_2017/events).

Visitors will be able to take part in various master classes, watch a fashion show and an exposition of competitive works, buy ready-made hand-made products, as well as listen to business seminars and participate in thematic competitions.

How to participate: Participation is paid. It is necessary to fill out an application on the organizer's website (http://www.formularrukodeliya.ru/exh/formula_rukodeliya_moskva__osen_2017) Links: http://www.formularrukodeliya.ru/

A large-scale event for those who love needlework not only as a hobby, but also as a job. Photo: http://www.formularrukodeliya.ru

AUTUMN FESTIVAL "Great Guests" SEASONS PROJECT

When: September 2017 (date and time to be confirmed)

Where: Moscow (the exact venue of the festival is being specified)

About what: The festival program includes special projects of museums, theaters, children's art studios, workshops for adults and children, performances, open-air cinema, delicious seasonal food.

"Big harvest" from SEASONS PROJECT http://seasons-project.ru/

OCTOBER

XIII INTERNATIONAL DOLL SALON 2017

Where: TVK "Tishinka" Tishinskaya sq. d.1

About what: The International Association of Doll Authors (MOAK) gathers talented craftsmen of author's dolls and designer toys on Tishinka.

How to get: Ticket price: 350 r, preferential 200 r, children under 7 years old free of charge.

The exhibition - a fair of works by Ukrainian craftsmen, as well as materials for needlework and creativity, takes place several times a year. This is one of the major events in Kyiv, on the topic of needlework.

In this article, I will write what I liked, what I didn’t like, both as a participant and as a client. Useful information for those who think (dream, plan) to participate, as well as for those who are interested in needlework, owners of exclusive handmade gifts stores.

A year or two ago, I participated in such events as a craftsman, prepared my products, toys, bags, dolls, souvenir magnets, jewelry and presented them at such fairs and exhibitions. But over time, I realized for myself that I myself am not ready to do this on a large scale, for a long time and constantly, and the second conclusion is that it’s not about competition, you will always find your client, but that needlework is a hobby for more than half of Ukrainian women, so selling this product is much more complicated, although it all depends on the intention, desire, of course, and on the efforts made.

Useful!

Every woman, of course, visits such exhibitions and events in order to find something beautiful for herself, to please herself. And also master needlewomen take the time to look chic. What is important to do for each of them, in addition to make-up and clothes, is hands, well-groomed hands and nails! Nails Mania provides such an opportunity, varnishes and everything you need for a manicure can be found there. Beautiful hands are the key to good sales for craftswomen-needlewomen.
For visitors!

Worth going for sure:

• a lot of goods for needlework, you can buy and create beautifully at home, goods for embroidery, knitting, making dolls, jewelry, painting, decoupage, soap making;
• there were interesting jewelry that you can’t find in the store for sure, exclusive;
• souvenirs for a gift, you can find cute little things (toys, embroidery, ceramics, dolls, soap, cosmetics, etc.) handmade.
• clothes, bags, purses, embroidered shirts were also presented, but to a lesser extent than jewelry.

It is worth going on the first day if you want to see everything and if a large number of people do not scare you. It’s worth going on the last day, you can buy goods at a discount, bargain and there are fewer people, but some of the craftsmen leave early, you can simply not see some goods.

For participants, craftsmen, handmade.

Worth participating:

• the opportunity to show your products, in a couple of days, to thousands of people;
• sell your goods, earn;
• the opportunity to meet, get acquainted with the owners of stores that they take for sale, useful contacts;
• see, meet, communicate with the same masters, gain inspiration, see other techniques, goods;
• distribute your business cards, contacts, recruit new customers;
• analysis of the market demand for you and your products, to see in yourself and develop the ability to sell;
• useful experience, conclusion, understanding what customers like and see your customer in the face, communicate, talk about your product;
• well, an important conclusion can be drawn that all this is not yours ... and take off rose-colored glasses, if any, that needlework is priceless, the goods are in demand, since they are handmade;
• experience to further change the strategy of presentation, marketing, sales, design, product quality.
• see if it is possible to provide for yourself and your family, profitability, cost pays off, or leave it as a hobby.
• the experience of other craftsmen can give new ways to sell goods.

After all, making, making something with your hands is only half the way if there is an intention to sell it. Declare your product, surprise the client, interest in its exclusivity, quality, and still make a sale, recoup costs, earn money - this is another separate topic that a novice master should master if he intends to do business on this.

Cons of this event, my opinion as a client:

• many masters, either tired or upset, did not show interest in a suitable client, obsession scares away, yes, but ignoring and indifference is also not a plus.
• too much, as for me, with the Ukrainian theme, already just hauntingly screaming from everywhere ... there were decorations that a priori have nothing to do with embroidery, but the craftsmen, like masters, managed to cram folk there too ... they didn’t like it, everything has its place;
• well, I didn’t like the organizational moments, and plus it didn’t work to see the smile and friendliness of the master, organizer, biliter at the entrance, I take it offhand that it was the evening of the exhibition day, but this is not an excuse.

I have something to compare with, in addition to my experience of visiting and participating in these events in and not only, next to the HandMade exhibition, the ECO-Expo exhibition of goods was held. The sellers did not let a single person pass by, they lured everyone, smiled, offered to see, try, listen, chat for free. It’s just that the environment is completely different, one space, but such a difference, I didn’t find the reasons for this ... So, basically, the browsing smoothly moved from the needlework section to eco-products.

Handmade fairs are held to sell handmade goods. Handmade-fairs of a festival nature have gained great popularity in Moscow, when the direct trade during the fair with the products of masters fades into the background, giving way to theatrical performances, charity events, master classes and simple communication of creative people.

Come here with children to show them a sperm whale tooth, teach them how to make an Indian "dream catcher", feed them homemade arancini.

At the fair you can paint a gingerbread, learn how to draw, burn, felt and melt. The handmade-fair is in many ways a hangout of people who are consonant with each other.
And further: Goodwill is the main quality for each participant of the fair-festival. And for the seller, this is also the main condition for successful trading.

Handmade fairs in Moscow, 2019

Past fairs - at the end of the article
(part of past fairs - removed from the schedule)

June 22 - 23, 2019
happy market"
Where does it take place:
www.vk.com/happymarket_hm
www.facebook.com/happymarket.hm
12:00-20:00, Admission is free

13 - 14 July 2019
handmade fair
Opening hours: Saturday, Sunday - 12:00-20:00
Where does it take place:
m. Kurskaya, Chkalovskaya. Nizhnyaya Syromyatnicheskaya street, 10 building 2, entrance 2A

"Triad Bazaar"
Location:
Time: from 12:00 to 22:00
Venue: "Cube"
Free admission
In the market area, more than 100 participants will present designer clothes, designer jewelry, handmade toys, natural cosmetics, original interior items, dishes and other handmade goods. The fair will also host a food court with snacks and creative spaces with workshops.

bohemian bazaar
Bohemian fair, boho market
Venue: Izmailovsky Kremlin
address: Partizanskaya metro station, Izmailovskoye shosse 73Zh, Kremlin, Tsarsky hall
Opening hours: 11.00 - 20.00
Free admission
Contacts by phone: +7(968)711−28−98 and +7(909)920−83−29
Official website www.boho-market.com

April - the fair did NOT take place!

Exhibition of needlework, creativity, art and folk crafts
Venue: Myakinino metro station, Crocus Expo IEC, pavilion 3 hall 12
Official site www.artandcraftexpo.ru
The exhibition of handicrafts takes place simultaneously with the international exhibition Moscow Hobby Expo.

Cancel!
"Paradise apples" former "Blue Apples"
Fair of unusual things and gifts. From 12 to 20 hours.
Where it takes place: address - Moscow Maly Konyushkovsky lane, building 2. Center for modern design and innovation for life About MOD. Site www.modmoscow.com
Official site www.applezzz.ru

Design lab.Market
Where does it take place:
Website designlabstudio.ru

Miracle Market- Fair of craftsmen and designers
Venue: ZIL Cultural Center

Official site www.4udo-market.com

good market
Where it takes place: "On Strelka" - the center of non-modern art
Bersenevskaya embankment, 8/1, 1st floor
Official website of the Center: nastrelke.ru
Vkontakte fair group vk.com/handmsk

christmas kitchen
Venue: ZIL Cultural Center, Winter Garden
Address: Moscow, st. Vostochnaya, 4, building 1, m. Avtozavodskaya
Official website: loskitchens.ru

Fair "Lambada Market"
Where it takes place: Tsvetnoy department store, address Tsvetnoy Boulevard 15, building 1, 4th floor
Website of the fair lmbd.ru
Vkontakte group vk.com/lambadamarket
Department store website www.tsvetnoy.com

Design market "Handmade" №2
Where it takes place: Moscow, Bolshoi Ovchinnikovsky lane, 24, building 4
Site: dom.com.ru

Good day, dear friends!

Today I would like to touch upon a rather exciting topic for many needlewomen - participation in exhibitions and fairs of handicrafts.

I was inspired to write the article by a conversation with Alisa Luchinskaya - at that moment she was busy writing her book about making money on decoupage. Having discussed the issue of participating in "live" fairs, I realized that it makes sense to arrange all these sketches and thoughts into a single whole.

I Types of exhibitions-fairs

First of all, it is worth realizing the scale of the “disaster”. Exhibitions-fairs can be conditionally divided into large, medium and small.

1) Large fairs have a lot of advantages, but the disadvantages are even more significant.

They are held on a grand scale - in large rooms, with many masters and visitors.

The premises are well equipped - stands for your gizmos, more like a room where you can place your products even on the ceiling; bright lighting, it is possible to choose the place where you will live during the exhibition.

Fair "Craft Bazaar"

It seems to be so far everything is very worthy, right? But there is no barrel of honey without a weighty fly in the ointment - the cost of participation in such fairs is not just high - it is very high! There is no guarantee that you will at least win back participation. This level of exhibition is good for studios and needlework shops that want to show themselves to the general public. Well, or for the wives of oil rig owners who were bored. =)

It is also worth noting that there are a lot of visitors, but very few people buy anything. For visitors, such fairs are more like entertainment or a museum - come to see the beauty that others make with their own hands.

One of the stands of the fair "Craft Bazaar and Teddy Fun"

Also, about half of the visitors do not reach the second floor, so it is better not to choose places on the second floor (if the exhibition is located on several floors).

3) And, finally, quite small hand-made fairs.

Small fairs are usually held in shopping centers and small shops. Now a huge number of them are being held - in St. Petersburg there is not even a weekend without such fairs. The organizers are counting on people passing by walking or going about their business. The most unfortunate type of fairs in terms of sales - there are no conditions for holding, the tables are set very closely, they are very small, there is no additional lighting, and also, by blocking the passage, the participants of the fair annoy people passing by, hurrying about their business. At such fairs, if something is sold, then something quite inexpensive and souvenir.

ll What you need to find out from the organizers before deciding to participate in the fair.

First of all, you need to find out from the organizers: of course, the cost of participation, is it possible to participate not all days (sometimes it is convenient if you can participate not all week, but only a few days), is it possible to take an assistant with you and under what conditions - sometimes you really want to move away from your place (see the fair, drink coffee, etc.); is it possible to choose the location of the table, is it possible to bring any furniture and lamps for lighting with you, is it possible to inspect the premises in advance, what time is the arrival on the territory for the craftsmen (you need to stay, spread out your beauty), and what time the end of the fair.

It is worth asking if there are other masters in your type of needlework, as these are your direct competitors.

Photo from one of the "Mirkwood" festivals

Some organizers give the opportunity to share one table for two masters. This only makes sense if you have small pieces like jewelry and they all fit on a vertical stand. In other cases, do not settle for this option - it produces a stunningly sad feeling of crampedness and a bazaar on buyers when the master huddles somewhere in the corner. Often they won’t even be able to properly approach you, let alone examine something.

Separately, I would like to dwell on the choice of a place on the territory of the fair. It makes sense to take into account the peculiarities of people's perception - corner tables often pass by in an arc, gliding over them with their eyes - simply because it is not convenient or there is no way to get closer. They also very often pass by the first tables and stands - they tend to go further, because people also follow, and no one has the desire to create a “traffic jam”. Often they pass by places located behind the turns and bends of the walls - being impressed by what they saw, they simply may not notice that they missed something else. It is also worth paying attention to the places next to the entertainment stands - quite a lot of visitors will stop here, involuntarily looking around while waiting for their turn (for example, face painting, mehendi). At the same time, it is worth evaluating whether this queue will impede approaches to your place).

Mirkwood Festival, photo - Alisa Luchinskaya

lll What needs to be thought out in advance, before the exhibition?

Be sure to find out the size of your table or the area allotted to you. I strongly recommend that you arrange things at home in advance on this square as they will lie at the exhibition itself. Believe me, it takes an unacceptably long time, and before you start launching visitors, you simply won’t have the opportunity to think about how best to decompose your beauty. (For convenience, you can take a picture of the layout).

The successful arrangement of things on a stand or table is of great importance.

Sometimes one purple monster on the edge of the table can bring you more customers than an evenly filled booth.

Large expensive things should be in a conspicuous place - it’s not a fact that they will be bought, but they will serve as a table decoration and attract the attention of visitors passing by.

Arrange things by topic, color, shape - all this is best thought out in advance.

You should definitely think over the packaging for each of your things, and not just for especially large ones - after all, the buyer still has to walk around the fair, and it will hardly be convenient to do this with a box in his hands.

If buyers will try on your products, do not forget to take a mirror with you, and sometimes it is convenient to have two mirrors, so that it is more convenient for the buyer to see the product on himself.

Pictured is Tatyana Redsonya, wire jewelry maker

And further. The tension and density of visitors are completely different, often the visitor is rolled in "waves". It would be nice to think about what you will do in moments of calm. If your kind of needlework allows it, you can create something, combining business with pleasure - the sight of a working needlewoman always attracts attention.

In the photo - Inga Moiseeva, felting master

lV What should I take with me to the fair?

1) Business cards! You can forget your head, but business cards - by no means! They will be able to find you after the exhibition, they will return to you for personal orders. Don't miss your chance!

Business cards should be in direct access - the corner of the table farthest from you and closest to the buyers.

2) Exchange of money. How many potential buyers were lost at fairs when the master simply did not have change ...

3) Price tags. Many potential buyers, not seeing the price tag, pass by for fear of being in an awkward situation. Well, if the price tag will indicate the name of the work and the most basic materials used in the work.

4) Tablecloth (if not provided by the organizers). The tablecloth should be plain or match the style of your work and design. On a colorful tablecloth, some things will simply be lost.

The list can, of course, be continued at your own discretion.

V What products sell best at fairs?

It is very difficult to give a definite answer to this question. Sometimes completely different things are taken apart at two fairs of the same type - once at one of the fairs all my notebooks were taken apart, and at another - all the notebooks were left on hand. Therefore, you can only notice some patterns, for example, the work should be of different price categories. Small souvenirs and useful gizmos find their buyers faster, but large and bright ones, as I already wrote, draw attention to your table.

And the last thing I would like to mention is the behavior of the master at fairs. As little obsession as possible! You should not run headlong to the visitor who came up to the exhibitions and pounce on him like a kite, saying that your product is the best! For many, this is intimidating and repulsive. It’s not bad if calm goodwill becomes your motto: smile, making it clear that you see a buyer, nothing more. If you see close attention to a particular thing, you can give some comment on it. Answer the questions asked, but don't ramble on for a half-hour speech.