home » Companies » Business in a city with a population of 50,000. Business ideas for small towns: how to make money away from the metropolis

Business in a city with a population of 50,000. Business ideas for small towns: how to make money away from the metropolis

What you can open in a small town: weighing the pros and cons + 3 tips for choosing your own business + 40 business options in a small town.

Do you live in a small village or town and have a commercial background?

At the same time, you think what to discover in a small town?

Then this article is written for you.

Of course, there will be fewer potential buyers, but the cost of opening the project will also decrease (compared to the metropolis).

Competition in small towns and villages is usually low.

A small town is a settlement in which 50,000-100,000 people live.

There are more than 80% of such settlements, towns and villages in Russia.

Experts believe that it is more profitable to open a business in such towns than in megacities.

What to open in a small town: we take into account the pros and cons

Let's look at the advantages and disadvantages of starting a business in a small town:

pros	Minuses
Less investment than in a metropolis: lower rental costs, advertising costs.	Low purchasing power, this reduces profits.
Lower wages for employees.	It is difficult to find qualified specialists.
Word of mouth will reduce advertising costs.	Word of mouth can quickly and ruin a reputation when "punctured". Also, a negative personal reputation can affect the business.
Cheap local raw materials.	Expensive imported raw materials.
The competition is lower: it is easier to open something that is not yet in the locality.	Higher competition for the main, traditional groups of goods.
With low competition, the demand for goods and services is higher.	Fewer buyers means less profit.
Starting a business has fewer hurdles than in a metropolitan area. There are benefit programs.	A narrower choice of ideas for business due to the conservatism of tastes. It is better to refuse exotic ideas.

Let's analyze the table and try to decide on the choice of case:

Are there not many entrepreneurs in the city who sell basic consumer goods (food, clothes, shoes)?

Choose this line of business.

Under the main goods should be understood products that are indispensable in everyday life.

There is always a demand for it.

To occupy this niche is to ensure success for yourself.

Let's say the niche of traditional goods and services is relatively occupied.

Then you need to determine what is in demand, but what competitors do not yet have.

You can offer these products to fellow countrymen, along the way expanding the range of consumer goods.

The highest profit can be made by organizing a small factory or production using local raw materials.

But it is worth immediately considering one very important point characteristic of.

The main end consumer is not the residents of the city.

Such an undertaking will bring profit in the manufacture of large batches of products focused on delivery by region.

This is the most capital-intensive type of business in a small town.

Options for starting your own business in a small town

You are not the first to think about the question of what to open in a small town .

Let's look at various projects that have already been successfully implemented more than once in different settlements of Russia.

Maybe one of these business options will appeal to you, and will fit the area.

Own business in food and agriculture

"A person who is lucky is a person who has done what others were only about to do."
Jules Renard

Therefore, the sale of food products is an eternal business.

If you are near a major city, you can arrange deliveries there.

Sell surplus products in your village.

What business can you do?

Harvest pickles, marinades, canned vegetables, fruits and berries.

They are sold to factories, cafes, restaurants.

Engage in milk processing (cottage cheese, cheese, cream are in demand).

Open a small cheese making shop.

Business in a small town can be easily positioned as an eco-farm.

And this topic is now popular.

Semi-finished products are also in demand today due to the total employment of people in large cities.

Good quality minced meat, dumplings, chebureks, pancakes, dumplings, meatballs, meatballs, meatballs, dough is the key to your income.

Start baking bread and baked goods.

The service will definitely be in demand.

Grandmothers are not what they used to be: working and not in a hurry to burden themselves with grandchildren, knitting and sitting at home.

A young mother often has no one to entrust to look after the child.

Service station with driving school services.

This undertaking can be combined with an auto parts store, car resale services.

Photo salon.

Business can be combined with the organization of registration and holding of solemn events (video and photography, production of booklets, photo books, portraits, toastmaster for parties, corporate events);

Studio of sewing and repair of clothes.

Additionally, you can open the holding of paid training courses.

Shoe workshop.

An institution that in times of total price increases is only becoming more popular.

Business can be combined with tailoring shoes.

Creative activities for children.

Fitness, yoga for kids, foreign languages, drawing.

"Green tourism".

If a small town is located in a picturesque place.

Internet cafe.

With the services of a photocopier, printouts of photographs and texts.

Additionally, you can open a training on using a PC.

Service for the repair of household appliances and appliances.

Like a shoe shop, a business is sure to be in demand.

Workshop for upholstery, repair and manufacture of furniture.

Household service.

An analogue of the “husband for an hour” business: chop wood for a client, dig a garden, hang a chandelier, fix a tap, an electrical outlet.

The demand will be not only from single women, but also from pensioners, busy young people.

Bookkeeping.

This business can be done without any initial investment.

It is only important to have sufficient qualifications.

Vet clinic.

It also requires a specialized education.

A big plus if customers will be able to contact around the clock.

Indeed, in small towns, few people have such a competitive advantage.

What kind of business to open in a small town in the field of trade?

Trading is a simple and sought-after line of business.

Often in small towns and villages, different segments of goods are presented in one store at the same time.

In this business niche you can open:

Flower shop.

In addition to the design of bouquets, they organize the sale of indoor plants, seeds, household and garden chemicals, tools, and related literature.

The organization of banquets and celebrations can be combined with the services of a toastmaster.

Shop for baby food and goods.

In especially small towns, it is better to present this product segment in a regular store.

Classic store (food or clothing, ).

Online store.

You can organize the delivery of large equipment and other goods, and the buyer will not need to go to another location to pick them up.

Your own handicraft business

You can try to make money on your hobby or skill, teach your craft.

But here the final consumer of the products will definitely be in large settlements.

You will have to participate in fairs, outdoor events.

This will incur shipping costs.

If you have no idea what to do, take a look at these ideas:

Vine weaving.

There is a prospect of expansion to the production of furniture.

Demand, however, cannot be called high.

Pottery.

You can present products not only at exhibitions and public events, but also in online stores.

Blacksmith craft.

A promising business that can be combined with welding work.

At the moment, the trend is voluminous scarves - snoods.

They are easy to manufacture, and the demand for the product is high.

Making soap, candles.

It has become especially popular in recent years.

It implies the manufacture of original blankets, pillows, bags, patchwork panels.

Making jewelry and bijouterie.

They use the techniques of cold porcelain, quilling, soutache embroidery, wool felting, wood carving, beading, tatting, a traditional set of jewelry made of beads and stones.

Leather production.

Such products (saddles, harnesses, belts) are sold only to special categories of buyers.

Finding outlets is not so easy, and this must be understood.

What else to do in a small town and how to generate business ideas,

explained in the video:

An example of what you can open in a small town: your own apiary

Capital investments (30 hives): 130,000 rubles.
Payback period: from 1 year.

Let's consider visually how to open your own business on the example of an apiary (for central Russia and to the south).

For starters, you can purchase 10 hives and work without helpers.

Such an apiary will allow you to get acquainted with the case, especially if you have never dealt with it.

You will pump out honey for yourself, and sell the surplus.

But in fact, such a volume of production is not yet a business, but only an additional income.

An apiary of 20-30 beehives is the minimum amount for self-employment status.

Such an enterprise can become the main source of your income.

Typically, this is a family affair.

Apiary staff

You can talk about, from 50-100 hives.

Such a business cannot be opened without additional labor.

You will need at least 2 people for every 20-30 hives in honey harvest season to look after them.

You need to organize shifts.

What tools will the business need?

overalls (gloves, suit, mask with mesh);
frames, wire;
foundation;
beekeeping chisel;
apiary knife;
smoker;
fork;
drinkers, mother liquors;
preparations for the treatment of bees;
honey extractor;
wax melter;
hives.

From the second season, the apiary is able to bring an average of 20% to 150% of net profit.

It should be noted that beekeepers earn not only on honey.

Wax, pollen, propolis, royal jelly, zabrus, perga, wax are in demand.

You can also sell young families of bees - branches.

The list of 40 ideas provided is far from complete.

However, it can help guide how to open a business in a small town, and is it even worth it to get down to business.

Useful article? Don't miss out on new ones!
Enter your e-mail and receive new articles by mail

In a small town, too, you can successfully conduct your business and prosper. But you can also burn out or just not earn anything. And everything depends not only on the will of chance, but also on yourself. How you conduct your business, what line of business you choose, how you organize your business - all this is of great importance.

Let's take a closer look at what the pitfalls of your business are, where you can find benefits and how to organize everything.

Pros and cons of a small business in a small town

Before you open your own business, you need to realistically assess the situation and think it over well. The advantages of running your own business in a small town are as follows:

The absence of competitors (or a small number of them). If you have carefully chosen the field of activity for yourself, then you may find that no one else is doing this in your city.
Ensuring that there are no competitors in the future. This option is possible if you decide to start selling products of a well-known company, whose representative office is not yet in your city. You should sign an exclusive supply agreement, and then you will be protected from the appearance of competitors.
Rental prices. Whatever you decide to do, in any case, in a small town it will cost you much less than in a metropolis. This applies to the price of renting a room, salaries to employees, and even advertising your business. It will be enough for you to complete one or two orders with high quality, and people will learn about you. If you are engaged in trade, then you should trade in high-quality and not very expensive goods - then customers will advise their friends and acquaintances to visit your store.

Cons of opening such a business:

Fewer clients. Since the population of your town is small, there will be fewer people who need your services.
Low level of income of the population. In smaller towns, salaries are much lower, which means people are willing to spend less money.
Lack of qualified personnel. There may be such a situation that there are no specialists in the city who are oriented in your chosen niche. Or your competitors have already got them.
Word of mouth can work not only in your favor, but also against you. If you once made a mistake (sold low-quality goods, poorly completed the order or did not have time with its deadlines), the rumor about this can quickly spread throughout the city. Then you will get a bad reputation, which you absolutely do not need.

Other nuances of starting your own business

Before starting your own business, you need to think carefully about its details and take into account such nuances:

your business should not require the recruitment of first-class specialists, as this may cause problems;
make sure that your business will have at least some demand in your area. Otherwise, there is no point in opening it;
creating your own business, you must be 100% confident in your abilities. If later you can change your mind and close the business because of the difficulties that have arisen, then in a small town it will become public. And then it will be much more difficult for you to open another business - people will not be able to trust you.

What to look for when choosing a field of activity

When choosing what exactly you will do, you need to consider the following factors:

Your experience in this area. It doesn’t matter if you work on your own or hire staff - in any case, you must be well-versed in your chosen business and be able to train employees.
Your interest in the business. If there is no such interest, then there is no point in doing it.
Demand for your services in the selected area. Even if you organize everything at the highest level, purchase high-quality goods, order a chic sign and perfectly train your staff, but the local population will not feel the need for your goods - you should not expect much profit.
Your willingness to devote most of your time to the business. Having opened a store and hired a salesperson, you still have to pay attention to the case.

Examples of Profitable Small Business Options

It is important to remember that in a small town, copying other people's ideas most likely will not work - you will have to come up with something original. To do this, you must be interested in your business, you must be well versed in it, and not just receive income from it.

Here are some ideas for things to do:

Shop. Very often, entrepreneurs in small towns decide that it will be most profitable for them to engage in trade. If you are one of them, then you need to decide what goods will be in demand in your locality (groceries, pastries, confectionery, stationery, household goods), provide a wide range of products and set reasonable prices. You also need to remember that your store should be located in a suitable location - in a residential area that does not have the same store.
Kindergarten, development center. In small towns, preschool institutions are often closed, which the authorities considered unnecessary. If you have some experience and knowledge, you can restore justice by teaching children. For this purpose, you can rent a room or arrange a kindergarten in your apartment, if possible.
Delivery of sushi or pizza. If no one in your city is doing this business yet, you can be the first. Having certain skills in preparing such products at home, you can deliver them to customers at home. At the same time, you don’t even have to spend money on renting premises and salaries for employees (of course, if you don’t develop your activities to such a scale that there will be no end to orders).
Repair of small household breakdowns and appliances. This area is more suitable for men who understand repair work. Surely in your area there are not enough such enterprises, but there are more than enough customers. This is what can do you good. It is enough just to do your job well, be loyal to customers and ask for a reasonable price - and people will reach out to you. To start such a business, you will need to purchase the tools you need in your work, post ads - and you can start taking orders. With the right approach to business, your business can easily expand over time, bringing more and more income.
Furniture upholstery services. Since the incomes of people in a small town are low, then, accordingly, they acquire new furniture much less often, and old furniture has an unpleasant tendency to wear out. And then people call a furniture restoration specialist for help.
Beauty saloon. With the necessary knowledge, and preferably experience, and subject to low prices for services, you can easily acquire regular customers. After all, even in small towns, girls and women want to have a well-groomed appearance and a stylish hairstyle.
Flower shop. In any city, in any country, young people, going on a first date, buy flowers. The same thing happens during various holidays. You can also provide florist services, decorating rooms for celebrations with flowers.
auto repair shop. With your own garage and experience in car repair, you can open your own workshop without spending money on renting a room. This type of service is always in demand.

In general, this topic can be developed endlessly. There are no specific standards on what exactly you can easily make money on. Each area has its own characteristics and needs.

The main thing to consider when starting your own business is having a minimum experience, a small capital to start and choosing a suitable place to work. Everything else will follow with time.

From the following video you can get some more good ideas for your business:

Internet business

There is also an option to organize a business online. This type of activity has a lot of advantages:

no need to spend money on renting a room;
there is no need to hire staff, at least at first, when there are few orders;
You can work in your free time on a schedule that suits you.

Internet business options:

Website development and popular SEO-optimization Internet resources, which allows them to occupy higher places in search engines - if you have certain knowledge that can be acquired using the same Internet, you can earn pretty good money.
Online store. Having chosen the type of product that will be widely popular, you can start selling it through the network.
Copywriting. If you are well versed in any field (real estate, construction, design, makeup, hand-made, etc.) and have writing skills, you can make money online by selling your texts. With high quality material, you can regularly get good earnings.

home business

If you are tired of going to a low-paying job every day, which also takes up all your free time, you can organize your own business at home. To do this, you need to determine what you can do so well that people will pay for it, and get down to business.

Here are a few options for what you can do:

Making salads, pastries, cakes. By devoting evenings to cooking, you can trade for several hours a day in places where people, going to lunch (for example, near office buildings), will want to buy something tasty from you. Since the demand for finished products is very high, you will not end up with customers.
Growing vegetables and fruits. If you have your own garden or several fruit trees, then a trade in grown products would be an excellent option for you. The same applies to the sale of homemade milk, cheese and other dairy products - if you have a cow. Maintaining a greenhouse is also a good business idea. In this case, you can sell vegetables even in winter, when their prices increase significantly.
Private cab. At a convenient time for you, if you have your own car, you can engage in the service of transportation. To do this, you just need to know your city well.
Raising Muscovy Ducks. This type of poultry is quite unpretentious, grows quickly and without much hassle. Subsequently, ducks can be sold: to restaurants, wholesalers, in the market. The end result is a pretty decent income.
Tutoring. If you are well versed in any school or university subject, then you can teach this to schoolchildren and students for money.
Tailoring of bed linen under the order. If you have a sewing machine and the ability to sew, you can make exclusive underwear.

Small business for women

Going on maternity leave, many women are faced with the fact that they are sorely lacking money. But, not daring to entrust a small child to the care of a kindergarten or not being able to do this, they cannot go to work. Then a business at home can come to their rescue, which would allow them to devote time to the child and at the same time earn money.

For example, a woman on maternity leave can do the following:

Nanny at home. Since you have a small child, babysitting with another one will most likely not be a problem. The main condition is love for children. Be sure that working mothers who have no one to leave their child to will appreciate your idea. You set the price yourself, depending on the average cost of such services in your area.
Needlework. Being on maternity leave, you have enough free time that you can devote to creativity. Which one depends on your preference. Knitting or crocheting, sewing original sofa cushions, beading, soap making, cross-stitching, creating soft toys - even if you don’t know how to do something, you can learn everything on the Internet if you wish.
photography. With the ability to take beautiful and original pictures and process them with the help of programs, you can post them on photobank sites - there they will surely be noticed by the site creators and purchased for a certain amount. Of course, these amounts are small, but with the regular placement of high-quality images, you can make good money.
Online consultant. If you don't mind interacting with people on a daily basis by phone or online, you can get a job at one of the online sales companies.
Provision of manicure services at home. With the necessary knowledge (you can take special courses for this), you can host clients at home who want to improve the condition of their nails.

So, we looked at the various options for starting your own business in a small town, as well as a business that you can do at home or on the Internet. As you already understood, it all depends on your skills and customer needs. After carefully studying these needs and choosing a field of activity, you can open your own business. The main thing here is to believe in yourself, devote enough time to the cause and treat your customers well. Then the success of your undertaking will be guaranteed.

Do you live in a small town and want to start your own business, but don't know where to start? In fact, everything is not as scary as many used to think. It is important to know some features of provincial cities, to take them into account when choosing your business.

In small towns, there is often a shortage of basic goods and services. For example, an inexpensive cafe with delicious food will be popular among locals. But it is unlikely that the turnover in an unusual boutique with handmade designer clothes will become high. Therefore, we advise you to initially focus on the needs of future buyers.

🎓 Features of small towns for starting a small business

Geographical position. For example, in a northern city, a 24-hour tent selling beach slippers is unlikely to be popular. And in the southern resort - a salon of elite fur products
The solvency of the population. It is unlikely that people with an average salary of 15,000 rubles will be happy to open a restaurant with an average check of 2,000 rubles.
Availability of the required personnel. If you open, for example, a complex production, you should understand that among the local population there may not be the necessary highly specialized specialists
Needs for specific goods and services. In a metropolis, you can open the thirtieth eatery in a row, but in a small city there may simply not be visitors
Limited growth. When a business reaches a certain “ceiling”, you will have to develop it not by increasing the average check, but by opening branches or developing a related area

⚖ Pros of starting a business in a small town

For business development in the provinces, there are many positive aspects that may not be in a large city.

The opportunity to occupy a free niche. You can become the first in your industry or identify the weaknesses of competitors and profitably rebuild from them.
Savings on basic expenses. In small towns, the rent of premises or land is much lower than in the metropolis. Salaries for staff can also be calculated according to local tariff scales.
Support for private businesses. In small towns, various loyalty programs for new businesses often operate, grants and preferential subsidies are issued.
Easy understanding of customer needs. When all customers are literally in plain sight, it is not too difficult to understand their requests.

🏆 Best small town business ideas that will work

It is not necessary to come up with a mega-unique idea that no one has implemented before you. But set yourself apart from competitors in the service. For example, free shipping or a cumulative bonus system.

It is necessary to focus on the needs of the majority of the population of the city. In this case, you will not work at a loss.

It might be worth looking into a complementary business. For example, the area has an excellent butcher shop, but lacks farm-based dairy products. In this case, you will easily occupy your niche.

And we offer you a large catalog of business ideas for small towns! More than 150 options for developing your business. Explore, apply and discover what you like!

Not only residents of the metropolis want to make good money. The inhabitants of the province also hold their own business in high esteem. For a small town, of course, there are not so many suitable ideas that help. However, there is always a way out. And you need to start by finding a business with low competition that will provide the right boost at the start.

A small town is characterized by a small number of inhabitants, usually from 15 to 60 thousand people. In such settlements, retail trade is highly developed, there are small markets and small wholesale networks. The range of services provided by small organizations and private entrepreneurs occupies the bulk of all business areas.

Very often, a newly minted private entrepreneur who does not know what business is the most profitable in a small town and does not have a clear plan of his own begins to test himself in a competitive area, which in many cases turns out to be a failure for his activities. To prevent this from happening, you should first of all familiarize yourself with the main advantages and disadvantages of such a business, as well as identify an unpromoted, but profitable area of \u200b\u200bactivity.

Profitable business in a small town - your profitable plan

First, you must give an objective assessment of the modern market. What new product or service would you like to see in your city? What do consumers need and want? What weaknesses characterize your future competitors? And, of course, the main question: “What is the most profitable business in a small town?” Each locality may have its own, different answers, so it would not be entirely correct to advise something specific in this case. A sparsely populated city is good because all its inhabitants are more or less familiar with each other, so finding out what your neighbors and acquaintances want and are willing to pay for innovations is the easiest thing. You can do a little research: interview the townspeople about what is missing in the city and what they would like to see. Perhaps in this way they will give you an idea and open your eyes on how to choose a profitable business for a small town.

You cannot open a business if you are not familiar with the subject of its activities, if its specifics are far from your interests. As a rule, such enterprises never end in success. On bare enthusiasm far, as they say, you will not leave.

The main disadvantages of doing business in a small town

First of all, I would like to focus on the disadvantages that affect the potential and profitability of a working business. Perhaps, after reading them, you will get scared and lose interest in the topic “What is the most profitable business in a small town”, but do not rush, it is better to read the article to the end.

The main disadvantage of such a business, of course, is a small cross. So, if, for example, we take a more passable place in a city with a population of about 20 thousand people, then it will still have less efficiency than an ordinary ordinary place in a large settlement, for example, with a population of 150 thousand people. Therefore, the most passing places of a small town should be considered.
The second - no less significant minus - the small salary of the townspeople. It is no secret that the inhabitants of the provinces receive less for their work than their counterparts in larger settlements. Therefore, we can draw a fairly simple, but logical conclusion: the lower the salary of people, the less likely it is that part of the money earned will go to the purchase of your goods and services.
Do not forget about the competition, without it anywhere! The city is small, profitable areas offering essential goods are already packed, there are enough people who want to have a good income. And yet, on top of that, large regional and federal chains are everywhere climbing with their goods and ruining the lives of local merchants.
The last disadvantage is the widespread shortage of qualified personnel. Of course, professionals are everywhere and always, but finding them can take a long time, and sometimes you even have to poach them, promising a higher salary.

...and pluses

Of course, there are a lot of minuses, but each drawback can be turned into an advantage if desired. If you are still wondering what business is better to open in a small town, then you are ready to fight for your place in the sun.

The main advantage, which in its importance takes the first place of honor, is a rather low price per square meter of rented premises. A profitable business with minimal investment in a small town implies a reduction in the costs of entrepreneurial activity, and therefore an increase in the potential income of the entrepreneur. And this plus just contributes to this alignment.
In order to turn competition into a big plus, you need to become a beginner in your business. Find a business area that is not yet in the city. No competitors - no headaches.
To make the working staff a plus, you need to determine which business (the most profitable in a small town) does not need professional staff. In fact, there are a huge number of niches that require conventional labor to operate. And usually cheap.
Finally, I would like to highlight a plus, which is quite difficult to get, but it is possible by providing the population with quality goods or services. This is the trust of citizens in your business. It is necessary to plan correctly and offer residents the optimal ratio of price to quality of goods and services provided. And laudatory popular reviews will not leave you without a good monthly income!

As mentioned above, a sparsely populated area is characterized by a minimum level of demand, a small average check amount, a limited number of potential buyers and a limited area for business expansion. However, in such towns there is a stable demand for products and services of mass consumption.

You can start a business in any city. But in order to succeed, you must consider the following features:

Properly choose a niche for your business in a small town. Opportunities and implementation of the idea in the metropolis are more real. And what is lucrative in a large community may not be as profitable in a small town.
Approach correctly to planning your activities: optimize costs, let incomes develop.

The most important thing is to have a desire to work, to work tirelessly, without being distracted by various holidays and weekends, to learn to ignore various ridicule, especially in case of possible failures at the start. If your activity is focused on the population, then you can build a profitable business in a small town. The main ideas will help you with this.

Business idea number 1. Private kindergarten

Today, in the current demographic situation, in small towns there are often problems finding a kindergarten for a child. This is due to the fact that the number of open state institutions is extremely small, and some of them are also closed. Working parents will be happy to entrust their child to you if you offer them the best price tag and quality service. The amount of start-up capital here is quite large, and the payback will take some time, but this project has repeatedly confirmed its success. The main thing is to do your job with high quality, and reviews of a good private kindergarten will instantly spread around the city, you can be sure.

Business idea number 2. Solving small household problems

This idea can be safely attributed to the category "The best business ideas for a small town." After all, the opening of an agency called "Man for an hour" or "Wife for an hour" is a quickly paid off activity, the organization of which does not require large finances. The activities of such firms are related to solving household chores, for example, cooking, washing, assembling / disassembling furniture and other household chores. It is very convenient that for this business you do not need to rent a room and immediately hire staff. It will be enough at the first stage to buy the necessary tools, register an IP and place an advertisement so that as many people as possible learn about your service. In principle, you can get by with a financial investment of 25,000 rubles. It should also be noted that this business is ideal for people who love to work and are not afraid to do the work themselves, agree to a small but very stable income.

Business idea number 3. Bakery

Starting a small bakery business is another good business idea in a small town as quality bakery products are always in high demand. True, expensive equipment and the necessary collection of a whole package of permits can be a strong argument to make a choice in favor of another business project. But if you still decide to open your own bakery, then you will need start-up capital, the amount of which will be approximately 1.5 million rubles. At the same time, it should be expected that the project will pay for itself in full not earlier than in a year. If you correctly invest this amount in a bakery, you will achieve a truly high-quality line for the production of bakery products.

Business idea number 4. Organization for the repair and production of keys

In order to open such an organization, you do not need to be a great specialist. And all because the latest equipment in the form of a key cutting machine will do all your work on its own. You can work in the workshop yourself, besides, a small room is enough. Such a business allows you to save both on employee wages and on rent. If desired, you can engage in the production of keys at home. This will completely save you from the rental expense item. If you are more or less skilled at repairing things like irons, umbrellas, food processors, and other small things like that, then you might consider providing a repair service as well. This will increase the client flow and the amount of revenue received. The cost of opening a workshop will be approximately 70,000 rubles.

Business idea number 5. Online store of handmade goods

If you are a creative person and have good skills in sewing, knitting and other types of needlework, then you can easily answer the question of which profitable one your creative nature will tell you. After all, you can put your abilities to use and make good money on it. The problem of a small town in this situation lies in the small demand for the results of your creativity. But modern technology helps to solve such nuances. It is enough to create an online store where you will take orders for the manufacture of exclusive hand-made products and sell those that are in stock. Sending to other cities should be cash on delivery by mail, while the price tag for shipping must be included in the cost of the goods. The demand for quality and creative products is always high. All that is needed to organize an online business is a website, you can order it from a professional or you can take care of creating it yourself, if, of course, you have some skills. You should also pay due attention to the promotion of the resource in search engines to increase the number of customers. The required amount of starting capital in this case may be limited to 25,000 rubles.

Business idea #6: Opening courses (dance, martial arts, etc.)

Today, many parents are thinking about where to attach their child so that the child not only learns the school curriculum, but also develops additionally, gaining new knowledge and skills. This contributes to a fairly high demand for all kinds of courses. When choosing a direction, you should be guided by what you understand and what classes you can conduct on your own. Dance courses are very popular at all times. The initial capital for such a business project is highly dependent on the planned number of students and on your teaching abilities. For example, by agreeing on cooperation with the House of Culture, you can significantly reduce the cost of renting a room. You should also not neglect fashion trends, you need to teach current areas of dance. You should also develop a good advertising campaign to recruit the required number of students in the group that you can handle.

Summing up

As can be seen from the article, there are more than enough opportunities for active residents of small towns. And the above list of ideas is far from definitive. If you think about it, everyone is likely to find many more relevant entrepreneurial ideas that can solve the problem. Several of the project options given in this article have already proven their viability more than once. However, if you still haven't found a business you love, then there is a great opportunity to start your own business on the Internet. Here you can simply work, sell, enter into contracts with online customers. In addition, knowledge of English makes it possible for you to interact with citizens of other countries.

Perhaps your path lies a little different from the usual route. And it is you who will be able to open a different, unlike anything profitable business in a small town. New business ideas appear at an enviable rate. Who knows, maybe you can come up with something that no other person has thought of. Don't be afraid to step aside. And do not try to find a commercial component in every idea. Just start changing the reality around you. At first mentally, and over time in practice, and then it will become much more interesting and brighter, and your life will become richer. In all senses.

Thus, it is quite possible to find a profitable business idea and implement it in your small town. But in order for the idea to succeed, it is necessary to take into account the location of your settlement. And by making some effort and making an accurate calculation, you can benefit not only yourself, but also make life easier for your fellow countrymen.

Starting a business in a small town is often more difficult than in a big city. A novice merchant needs to take into account the specifics of working in a small town. How to choose a line of business? What to consider in order to withstand the competition? What benefits can you expect? Answers to these and other questions, as well as fresh ideas for business in a small town - in our article.

What will you learn about?

Features of business in the province

In a small town for 52,000 inhabitants, a custom-made kitchen salon was opened. The first months there were many clients, the investments paid off, but a year later the company turned out to be unprofitable and went bankrupt. Why did it happen? Perhaps the entrepreneur did not take into account the specifics of doing business in a small town. Families who need a custom-sized headset purchased it in the first months of the salon's operation. The rest go to order kitchens in the regional center or buy inexpensive mass-produced furniture.

To open a business and not burn out, consider the features of a small town:

Low purchasing power. The level of wages in the province is low, so essential goods and services are in demand.
Low level of competition. There are two reasons for this: either local entrepreneurs have lost sight of a promising direction, or the products are not in demand among the population of a provincial town.
Minimum costs for opening and maintaining a business in a small town. Rent and advertising are cheaper than in large settlements. Staff salaries are also low.
Lack of qualified personnel. High-class specialists do not see growth prospects in a small town and leave the provinces.
Rapid dissemination of information (word of mouth). In a small town, word of mouth about your company spreads instantly. If you pay attention to the quality of service and service, you will quickly gain a good reputation and increase the flow of customers.

In addition to the general rules, other features must be taken into account: proximity / remoteness from the regional center, local traditions and established habits of residents.

Choosing a business area and market niche in a small town

When choosing a direction for a small business in a small town, they rely on the same rules that are everywhere:

Income. Activities that cover the needs of people will bring money faster.
Professionalism. It is easier to develop a direction in which the entrepreneur is an expert.
Interest. A business that does not cause pleasure to the owner is more likely to fail.

A successful business lies at the intersection of three areas

The choice of field of activity is not limited. The status of a small city makes only some adjustments to the business project.

Trade: food, clothing, household goods

It is necessary to identify products that are in demand in a small town. If there are chain stores in the region, it will be difficult to compete with them, so you need to come up with your own "chip" of your business. For example, a 24-hour convenience store or convenience stores, so that the buyer can purchase daily demand goods within walking distance.

The approximate amount of investment to open a grocery store in a small town:

Premises - from 50 sq. m at 300 rubles = from 15,000. Equipment (racks, refrigerators, shop windows, online cash desk) new or used - from 400,000. Staff salary - 2 sellers of 15,000 each, a cleaner 7,000, a loader 10,000. Insurance deductions - 30% in the PFR, FOMS, social insurance. Total: 47,000 salary + 14,100 taxes. Goods - at least 300,000. At the start, the entrepreneur is unlikely to be shipped goods with deferred payment, so the assortment must be paid immediately.

TOTAL: at least 776,000 rubles.

Services: hairdresser, tire fitting, handyman for an hour, laundry, coffee shop, taxi

Exclusive business offers in the provinces are unpopular. At the same time, standard services in a small town are always in demand. For example, a spa with salt caves and silk baths will be empty most of the time, but a good manicurist or an experienced hairdresser will not be left without work.

The approximate amount of investment for opening a tire fitting:

Premises - you can use your own garage. Equipment (balancing stand, pneumatic wrench, tire changer, rolling jack) - the cost of the kit is an average of 100,000 rubles. Staff salary - two shifts of 2 masters on a piecework salary of 10-15% of the order. Contributions to funds - 30%. The amount of deductions depends on the money earned by the staff: in the season - more, in the off-season - less. Consumables (sealant, rubber cleaner, patches, cargo, etc.) - from 50,000. Utilities - 5000-7000 per month.

TOTAL: 150,000–200,000 rubles

Manufacturing: building materials, furniture, windows, doors, food

The scope of business in a small town is chosen, focusing on the needs of local residents or for sale to other regions. In the second case, the cost of delivery must be included in the pricing. With expensive shipping, the product will lose to competitors in price. In a small town, you can start processing local resources, which will allow a businessman to save on the cost of raw materials. For example, the release of bottled water from a source or canned food from forest mushrooms and berries.

Director of the Russian School of Management Anastasia Borovskaya

Work through three possible scenarios: negative, realistic, and optimistic. You need to plan your every step and assume that not everything will go according to plan. In this case, you need to have a financial and temporary airbag, as well as the ability to attract employees whom you did not originally intend to take on the team.

The approximate amount of investment for the opening of a workshop for the production of foam insulation (insulation and noise insulator):

Premises - 60 sq. m for 150 rubles. \u003d 9000 Preparation of the premises (ventilation, lighting) - 20,000 Equipment (gas-liquid installation, forms) and tools - an average of 110,000 Staff salary - 3 masters of 15,000 each. Deductions - 30% to funds. Total 45,000 salary + 13,500 taxes. Transport for finished products - we need a GAZelle 2012–2014. for 350,000–400,000. Materials for production (urea-formaldehyde resin, phosphoric acid) - from 100,000 TOTAL: from 700,000 rubles.

Farming: breeding farm animals and birds, growing flowers, seedlings, vegetables, fruits, berries, herbs

The popularity of farm products is growing. Therefore, buyers are easy to find. On the basis of an agricultural enterprise in a small town, you can open processing shops (sausage, ham, canning, meat semi-finished products, and others). This is a great business option with costs up to half a million rubles.

The approximate amount of investment for the development of a rabbit farm in a small town:

Land - from 5 acres. Renting land for a year costs 30,000–100,000 depending on the region. You can adapt your own plot for a rabbit farm. Cages for rabbits - fattening cages for 6 heads - 20,000 each, mother cells for 2 rabbits - from 10,000. If you make the cages yourself, the consumption will be 2–2.5 times lower. Livestock - 50 monthly rabbits at 500 rubles each = 25,000 Feed (hay and compound feed) - from 70,000 TOTAL: 350,000–500,000 rubles.

Online store: any goods with high demand

Starting an online business from scratch is cheaper than a physical store. The owner does not pay for the rent of the retail space, does not order outdoor advertising and does not hire salespeople. The main thing is to think about delivery. If you sell food and children's goods to residents of a small town, you need a courier. By regions, parcels are sent by a transport company or Russian Post.

Alexey Zagumennov, Managing Director of the Avira Group of Companies

An entrepreneur's best friend is good analytics. This applies to both a small town and a business in a metropolis. If you want money, arm yourself with statistics and look for an unoccupied niche. Analyze competitors to offer something new to the market. According to experts, hostels, convenience stores and children's entertainment centers pay off most quickly today.

Two ways to choose a product to trade:

View the popular range on the Amazon website. The "Bestsellers" section contains the most purchased items.
Enter a search query (words that users use to search for a product on the Internet) in the Yandex.Wordstat service.