Sponsor check. Which football clubs earn more and on what exactly? Sponsors of the club So that the suit sits

Table

Russian Championship Youth Championship of Russia

1 Krasnodar 8 15-7 17 2 Zenith 8 10-3 17 3 Rostov 8 14-11 17
4 PFC CSKA 8 10-6 16
5 Lokomotiv M 8 13-8 14 6 Spartak M 8 10-8 14 7 Arsenal T 8 11-10 13 8 Ural 8 14-18 10 9 Ruby 8 5-8 10 10 Ufa 8 10-10 10 11 Dynamo M 8 6-6 9 12 Akhmat 8 5-12 8 13 Wings of Soviets 8 10-11 7 14 Sochi 8 5-10 6 15 Orenburg 8 9-14 5 16 Tambov 8 7-12 5
1 Zenith 8 12-9 18
2 PFC CSKA 8 11-3 17
3 Dynamo M 8 14-4 16 4 Lokomotiv M 8 12-6 16 5 Wings of Soviets 8 21-11 14 6 Ural 8 16-11 14 7 Arsenal T 8 12-9 13 8 Tambov 8 9-5 13 9 Rostov 8 12-17 13 10 Akhmat 8 11-10 10 11 Krasnodar 8 13-10 10 12 Spartak M 8 10-20 7 13 Ruby 8 4-12 7 14 Sochi 8 8-13 5 15 Orenburg 8 6-12 4 16 Ufa 8 3-22 2

Partners

General partner

Open Joint Stock Company "Russian Grids" (JSC "Rosseti") is the largest energy company in Russia and the world that provides transmission and distribution of electricity.

The Company's property complex includes stakes in 43 subsidiaries and affiliates, including stakes in 16 interregional and regional grid companies. The controlling shareholder is the state, which owns a share in the authorized capital in the amount of 61.7%.

The length of the Company's transmission lines is 2.3 million km, the transformer capacity of 463,000 substations is 726 gigavolt-amperes. The number of personnel of the Rosseti Group of Companies is 213 thousand highly qualified specialists.

Official Sponsor / Official Air Carrier PFC CSKA

Aeroflot is a company with a 95-year history, the leader of Russian air transport, a member of the SkyTeam global aviation alliance. The total route network of the alliance consists of 1074 points in 177 countries. In 2017, Aeroflot carried 32.8 million people, and including subsidiaries, 50.1 million. Aeroflot Group is among the top 20 global air carriers in terms of the number of passengers carried.

Aeroflot is one of the global industry leaders in terms of quality of passenger service, having been repeatedly awarded a four-star rating by the British consulting company Skytrax for high quality service. Named the best airline in Eastern Europe six times by the Skytrax World Airline Awards. In 2017, it was awarded the highest five-star rating from the American Aviation Association APEX.

In 2017, Aeroflot was recognized as the strongest brand in Russia and the strongest aviation brand in the world according to the international agency Brand Finance. Aeroflot was also recognized as the best airline in Europe according to the world’s largest travel site TripAdvisor and received the title of “Favorite Foreign Airline in China.”

In 2017, Aeroflot took first place in terms of air traffic volume in the most competitive global civil aviation market – the transit route between Europe and Asia.

The company's fleet is one of the youngest in the world. The fleet includes 232 airliners - aircraft of the Airbus A320, A330, Boeing 737, Boeing 777 and Sukhoi Superjet 100 families. In 2017, a firm contract was signed for the supply of another 20 Russian Sukhoi Superjet 100 aircraft, and at the beginning of 2018, an agreement on the operating leasing of 50 Russian passenger aircraft of the new generation MS-21-300.

Aeroflot is based at Sheremetyevo Airport. In Russia, the airline has 4 branches: in St. Petersburg, Kaliningrad, Perm and Vladivostok.

Aeroflot has the largest Flight Control Center in Eastern Europe. He created a high-tech Situation Center and put into operation a Hub Control Center, unique for Russia, to coordinate the provision of connections for transit passengers and baggage and control the turnover of aircraft at the Sheremetyevo base airport.

Aeroflot complies with the highest international safety standards. In 2017, as a result of recertification audits, it once again successfully confirmed compliance with the standards of the International Air Transport Association (IOSA - IATA Operational Safety Audit) and the operational safety of ground handling ISAGO (IATA Safety Audit for Ground Operations). The integrated quality management system is certified according to ISO 9001:2015 and ISO 14001:2004.

Official Sponsor

OOO"Hyundai Motor CIS"
https://www.hyundai.ru/

Hyundai Motor CIS, established in 2007 and becoming the exclusive distributor of Hyundai cars in the Russian Federation, has one of the largest dealer networks in Russia, with 186 dealer centers throughout the country.

In 2010, Hyundai Motor opened a full-cycle plant in St. Petersburg and introduced its first Russian model, the Hyundai Solaris. The second generation of the model was presented on the Russian market in February 2017.

In July 2016, the company presented the Hyundai Creta compact crossover, which has been the undisputed leader in the SUV segment since the first months of sales.

Since its founding, Hyundai Motor CIS has increased sales from 80,000 to 170,000 vehicles per year. In 2018, this figure was 178,269 units. The company's lineup includes 8 models.

The company actively participates in the life of Russian society by implementing various social projects.

Official Sponsor

EKA Fuel Company is the largest independent operator in the regional oil products market. In the oil business since 1997, the company has gained credibility among partners and wholesalers and enjoys well-deserved respect from its individual and corporate clients.

  • 90 gas stations, with a share of about 15% of the fuel sold in the Moscow regional market;
  • High level of service, quality of fuel and related services of filling stations;
  • Fuel coupons and cards for private and corporate clients;
  • Own fuel trucks for fuel transportation;
  • Wholesale of fuel at competitive prices and prompt delivery throughout Russia.

Official Sponsor

BETCITY is one of the leaders in the betting business, in particular, in 2018, the company, the only bookmaker, was included in the list of "Top 500 largest Russian companies" according to RBC. Reviewers point out the advantages of a wide line with unique events, high-quality work with clients, successful marketing campaigns and generally characterize BETCITY as a reliable and reputable company.

In 2019, the company received awards in the nominations "Best Betting Company" and "Best Online Bookmaker" according to Login Casino, "Best Customer Service" according to BR Awards 2019, and "Best Betting Line" according to Russian Gaming Week 2019.

Since 2017, BC has been an official partner of PFC CSKA, one of the leading football clubs in the country.

In addition to its main activities, BETCITY is actively involved in supporting children's sports sections and schools, and is also involved in charity work in orphanages and boarding schools.

How many times the budget of Arsenal is lower than that of Zenit? How many private clubs are in the Premier League? How much will they spend in the new season? Soccer.ru finds answers!

The total budget of the RFPL teams for the new season is estimated at 49 billion rubles, or 726 million euros. So over five years, even if current budgets are maintained, expenditures will amount to around 3.6 billion euros– almost a billion more than the annual budget of Armenia for 2017. But who sponsors such expendable Russian football clubs - private companies or the state? Follow the financial trail and find out.

16th place. "SKA-Khabarovsk"

Budget: 400 million rubles.*

Sponsors: Khabarovsk Territory (state budget), BC "Leon" (title sponsor).

Starting with a state club with growing spending. They lived in the FNL for 200 million rubles a year (actively increasing debts, of course), and after entering the RFPL they rose, so you can roughly estimate their new capabilities at 400 million rubles. This is mainly the regional budget, although in the summer SKA-Khabarovsk boasted of signing a title sponsor - BC Leon.

But around six million euros for a top-flight club is not much money. As well as 400 million rubles for the Khabarovsk Territory, where the total expenditure for 2017 is set at 92.5 billion rubles. There is only one "but" - a budget deficit of 10.3 billion rubles. Roughly speaking, 4% of the amount of future debts of Khabarovskedges make up spending on football. On average, we get 300 rubles per inhabitant of the region - SKA-Khabarovsk must earn 400 million to justify its existence.

15th place. "Tosno"

Budget: 540-600 million rubles.

Sponsor: Fort Group (private company).

Tosno is one of the poorest Premier League teams. To find money, they even thought about renaming the club. They did not rule out the stupid name "Alexander Nevsky" - "wot so wat"! But the expenses growing every season (we started with 75 million) do not affect the state budget. Club with a private sponsor, and the company is engaged in the rental of premises. However, there is a funny nuance.

One of the philanthropists called Zenit a "snobbish club", suggesting that St. Petersburg residents root for Tosno. And his business partner is a former manager of a Gazprom subsidiary. Pluralism of opinions is welcome, because even the club's budget in the FNL was estimated differently by the owners. One said 400, the second - 500. The RFPL dreamed of 1 billion rubles for the season, but rather more modest expenses - in the region of 8-9 million euros.

14th place. "Anji"

Budget: 600 million rubles.

Sponsors: personal funds of Kerimov and Kadiev, Flodinal Limited (Cyprus), Deneb, Arsi-Group (private companies).

They play in T-shirts without a title sponsor, and one of the recent assistants is registered in Cyprus for a young lady whose full namesake is an ordinary teacher from Dagestan. The second sponsor is a manufacturer of mineral water. The third is a construction company. Simply put, Suleiman Kerimov was going to cover Anji, but he suggested that Osman Kadiev get involved in a thankless job to save the club. And he agreed.

Kadiev is a man with a rich biography. He earned his first millions in the USA, in the FBI at one time he was considered the third in the list of Russian gangsters in America, although they could have been mistaken. The person is catchy, but the direction of financing pleases - put on private sponsors, do not milk the budget. Businessmen allocate their money, but there are fewer of them, they planned to reduce the club's budget by 40% compared to last year.

13th place. "Amkar"

Budget: 870 million rubles.

Sponsors: Perm region, Perm (state budget) and the New Ground company.

Each resident of the Perm Territory must be paid 334 rubles in order to completely close the budget of Amkar. We know this because the Permians named the expenses - 870 million rubles (approximately 12.85 million euros). During the year, spending was increased by 70 million rubles. At the same time, there is no money for newcomers, the topic with the stadium is “raw”, the search for a new general sponsor is “99% loading”. But they always praise the owner of the New Ground construction company, but this is not the general sponsor.

Unfortunately, there is little reason to believe in the “50% private - 50% state” fairy tales, because large Perm assets have been seized by people from St. Petersburg and Moscow. And they don't care about Amkar. Basically, the club distributes accumulated debts, begging for new money from the state. At the same time, Amkar will be closed if there are no subsidies, because the record for earnings from paraphernalia and the like is 7 million rubles, and the club's annual budget is 124 times higher. Even provincial clubs are not cheap pleasure.

12th place. "Ural"

Budget: 900 million rubles.

Sponsors: Sverdlovsk region (state budget), Renova, TMK (private companies).

Only 300 million rubles out of 900 million are allocated from the regional treasury. The rest of the money comes from two very large enterprises. Ural can easily be turned into a serious fighter in the RFPL with such sponsors, but there is no second Grigory Ivanov among the key figures in Renova and Pipe Metallurgical Company.

On the other hand, if Ural is supported by companies with a turnover of a billion, then there is nothing to complain about. They can spend 15-18 million euros. And if they prove that Ural is able to compete for high places instead of Rostov, they may get more. Ivanov did not complain about funding, but the club needs to think about attracting people - there are few fans.

11th place. "Ufa"

Budget: 1 billion rubles.

Sponsors: Republic of Bashkortostan (state budget).

Each resident of the republic conditionally “throws off” 250 rubles a year. So "Ufa" is a rich middle peasant, it is not worth it for them to fight for survival. But Gancharenko left, and Semak does not always beat the favorites of the season, like Lokomotiv did yesterday. But they spend money quite generously in the club, and the summer rumor that 600 million rubles will be taken away in favor of the hockey team has not been confirmed.

They just optimized the transfer budget - cut it in half, they want to spend the saved money on children's football. Will we get 2.5 thousand Russian players brought up in the Ufa school? This is a cunning plan. So far, Ufa is doing well, and the salaries in the team seem to be decent. After all, almost 15 million euros is not a penny, but half of the annual budget of Basel from the Champions League - the rival of CSKA.

10th place. Arsenal (Tula)

Budget: 1.2 billion rubles.

Sponsors: Rostec, SPLAV, Rosneft, Gazprombank (state capital).

Arsenal and Zenit have a common sponsor, which did not prevent the middle peasants from beating St. Petersburg, as they used to beat Spartak. In two years, the budget jumped from 320 million rubles almost four times. Where does the money come from? Alenichev's luggage. And the curators of the club are reliable. It turns out that a number of state-owned companies chipped in. There are 100 million, here 100 million - that's a billion a year.

Wherein about 600 million rubles go to salaries. Money for Arsenal is provided by manufacturers of missile systems and weapons, Rostec, Rosneft, and even Gazprombank, the latter helping Zenit at the same time. Here, there are completely state-owned companies, and structures where 50% and 1 share belong to Russia. Do Arsenal beat back 17 million euros a year on the field? To judge the taxpayers of the region and country, they live for their money.

9th place. "Dynamo"

Budget: 1.26 billion rubles.

Sponsors: VFSO "Dynamo" (public-state association) and VTB Bank (60.9% of the shares are state-owned).

Muscovites were helped to survive by a state-owned bank with less than 40% private equity, which earned $51.6 billion in net profit last year. A the club is now owned by the public-state society "Dynamo". But while the court is sorting out their financial affairs, they are trying to get those who used to spend crazy 9 billion rubles a year, managing to squander 70% on salaries. The salary of those same stars that then left for free.

But there were billions before. And now, in order to estimate the Dynamo budget, we need to solve the riddle. It is stated that the costs have been reduced by 60% compared to the last season in the RFPL. At the same time, after the FNL, nothing was increased due to a reduction in spending on flights. At the same time, the club has about twice as much money as the RFPL outsiders - a statement by Strzhalkovsky, the new head of the Dynamo society. In total, we get about 18.6 million euros per year.

But already without external obligations, because in a couple of years, wild debts were paid off - from 120 to 300 million euros, according to various estimates. Only the UEFA auditors counted 164 million, but this was not the whole amount. At the same time, in the summer, the general director of Dynamo Muravyov boasted that there were no more large loans. But internal debts will appear - for bonuses, for example. Simply put, in the coming years they will live within their means, hoping for an increase in income after the opening of a new arena.

And before that, VTB representatives helped out. First, they bought a 74.99% stake in FC Dynamo, and last year they transferred them to the VFSO Dynamo for 1 ruble. In addition, the bank will pay 430 million rubles for the rights to name the new arena, and VTB estimated its contribution to the budget for 2017 at about 10 million euros. But it was not specified where they were spent, on the team or on debt distribution? But money is tight, because there were a lot of Pogrebnyakov, and they themselves paid extra to Ionov to leave and not burden the budget.

8th place. "Rostov"

Budget: 1.7 billion rubles.

Sponsor: Rostov region (state budget).

Approximately 400 rubles per resident of the region per year. But since Rostov has debts, and strange partings, and bonuses from UEFA, then no one will tell you exactly their budget. Various amounts were mentioned - from 22 to 30 million euros. Based on Yaroslavna's crying about financial problems, we take into account how lucky the club is with the success of the first team in Europe - they should not disappear.

For example, Rostov received 18.2 million euros from UEFA, at least two-thirds of the annual budget. We recruited a new team - we didn’t spend money, we saved money. They sold football players, again. In a word, this time less investments will be required from the Rostov region, although since none of the Russian billionaires has acquired the Rostov club, it’s better not to stutter about great success yet. As well as about financial stability, because governors in Russia change at the drop of a hat.

7th place. "Akhmat"

Budget: 2 billion rubles.

Sponsor: Akhmat Kadyrov Foundation (NGO), Sat&Co Holding (Kazakhstan).

Terek has been a state club for a long time. Money was allocated to him on the way from Moscow to Grozny from the deceased state office, which was managed by Anatoly Chubais. That enterprise was engaged in energy, but it has not existed in nature for almost ten years. Where does the club get the money from then? Now “Akhmat” lives on donations.

The main sponsor of the Akhmat Kadyrov Foundation is a charitable organization that receives money from private entrepreneurs. Is there money in Akhmat’s expenses that people gave from their salaries? unknown, but 30 million euros is a good donation. And the contribution to this amount from the Kazakh brother remains a mystery. But entrepreneur Rakishev is friendly with the honorary president of Akhmat, apparently, he also helps.

6th place. CSKA

Budget: 4.3-4.5 billion rubles.

Sponsors: Rosseti, Aeroflot, Russian Helicopters (state-owned companies with private capital), CROC (IT industry) and EKA (fuel company).

The Army Men receive money, which is constantly in short supply, from both private sponsors and state-owned companies. Giner himself estimates the annual budget at 4.3-4.5 billion rubles. And the club's debts as a result of the construction of the arena, which brings much less profit than planned, were estimated at UEFA at 224 million euros. The situation is not easy, because it is necessary to stay afloat by repaying loans.

So it’s understandable why CSKA doesn’t sign contracts even with free agents or those who can be picked up from RFPL clubs for little money. Giner said last year that the club was close to breaking even and when you spend zero euros on newbies, it's easier to balance. After all, CSKA does not have royal sponsorship contracts, like the same Zenit. In addition, Muscovites themselves borrowed money for the stadium, they did not receive it for 1 ruble.

Rosseti (60% a state-owned company) gives the club good money - 820 million rubles. Initially promised more, but then changed their minds. Aeroflot and Russian Helicopters (Rostec, only in profile) are also chipping away. It turns out that the state also pays for CSKA's performances in the Champions League? Giner will say that there is only private money, but the companies are not entirely private. Therefore, rumors are spreading about the sale of CSKA to rich private hands. For example, the son of Roman Abramovich.

5th place. "Ruby"

Budget: 4.7 billion rubles.

Sponsor: TAIF (private group of companies).

The name of Rubin's general sponsor stands for "Tatar-American Investment and Finance", and the net annual profit is twenty times higher than the club needs. Passed under the control of TAIF in the summer. Consequently, Berdyev was returned and the budget was revised. Previously, Rubin spent indecently a lot, but now there are financial problems - since Jonatas was sold to Germany.

But even if it has fallen from 100 million euros to 70 million, Rubin has more money than CSKA, and enough to build a team with an eye on a future return to European competition. While they play average, but they are a private club, they do not spend the budget of Tatarstan. They say that 7 billion rubles were thrown into the Gracia project, and the current budget looks more decent. Moreover, it may turn out to be even a little less than 4.7 billion euros. But not much less - salaries in the club are big.

4th place. "Krasnodar"

Budget: 4.7-5 billion rubles.

Sponsors: TS "Magnit" and its suppliers (private companies), title sponsor - "Constell Group".

Everything is simple and transparent here. The budget of FC Krasnodar was not increased this year. And revenue is growing, according to the CEO. Last year, they declared losses of 98.7 million rubles, but at the same time, revenue increased in two years - from 115 million rubles to 3.84 billion. Simply put, the bulls no longer want to deal with UEFA and their strange implementation of the idea of ​​​​financial equality, which is not in sight.

In general, Krasnodar's expenses can be safely called smart and even thrifty. Firstly, Galitsky spends the money earned by his company, which excludes the admission of theft from the state and a strange overstatement of costs. Secondly, 70-80 million euros - this is how various sources estimated the budget of Krasnodar in recent years, it can even be called low for a high-level club. Thirdly, the "bulls" as a club are growing, even if the first team loses.

3rd place. "Locomotive"

Budget: 5.4 billion rubles.

Sponsors: Russian Railways JSC (state-owned company).

Above "Krasnodar" - majors! And the state club. It turns out that each employee of Russian Railways gives 6,467 rubles a year to support Lokomotiv? We hope that the company's employees did not divide the budget by the number of employees. After all, they spend on the club an amount commensurate with half of the net profit of Russian Railways in 2016. Not surprisingly, it is instructed not to increase football expenses, and Herkus began to look for third-party sponsors, which they had not done before.

Lokomotiv's current budget is four-fifths of Lazio's, for example. And Tarasov's salary is higher than that of Immobile. The players of the “railwaymen” have solid salaries - Chorluka, Igor Denisov, Tarasov and Farfan receive a total of much more in a year than SKA-Khabarovsk or Amkar can spend. But Lokomotiv at least successfully played in the Russian Cup. And now he is beating the favorites in order to lose to those who are much poorer, like Ufa and Tosno. This is how they live – they earn millions and spend billions of public money.

2nd place. "Spartacus"

Budget: 8.1 billion rubles.

Sponsors: Lukoil (nominal holder of 61.8% shares - Bank of New York), IFD Kapital (private investment company).

About five years ago, the head of Lukoil said that foreigners owned half of the assets of the Russian company. It turns out that this oil “national heritage”, if it is a national property, is it American or Swiss? There are enough foreigners on the board of directors, but it’s hard to divide the assets exactly, given the listing on the stock exchange. And nominally, a certain "Bank of New York" held a controlling stake.

Is this the same bank through which 10 billion money of the Russian people was laundered at the turn of the century? There was a big scandal, courts in the USA. But the Russian prosecutors for some reason stopped the case, went to the world. However, this is true - a touch to the portrait, a long history, has nothing to do with Lukoil. The world giant can afford a lot, even sponsor a football club. AND Fedun spent crazy money on Spartak, and he has about 10% of Lukoil shares.

Exotic sponsors also help Spartak- a giant of network marketing, or important ones - the investment company Kapital. Fedun recently complained that he was psychologically tired of spending so much money on football. And such an assessment is easy to decipher - IFD "Kapital" was included in the fresh sanctions list. Spartak itself, according to rumors, has long been owned by some offshore company in glorious Cyprus, but any financial problems of a serious sponsor are a nuisance.

Fedun joked that they were rooting for CSKA in Washington, but in fact, the partner of the “red-whites” suffered because of the hotels in the Crimea. It turns out that there are no guarantees that 160 million euros a year will continue to be spent on Spartak? Time will tell but for Lukoil with revenue for the first quarter of this year of 1.4 trillion. rubles such expenses are not unrealistic. Plus, the fortune of Fedun himself, according to Forbes, has increased over the year.

Let Spartak be an extremely stupid project, it's nice that they don't get fed directly from the budget. And to close the annual expenses of the champions of Russia, Lukoil needs to give only 4% of the net profit for the past year. Muscovites receive a lot of money, but not all funds from one source - Spartak has dozens of sponsors. And the revenue reaches 5 billion rubles. Better than other clubs, which even in theory cannot earn either half a billion or even three hundred million rubles a year.

1 place. "Zenith"

Budget: 10.8 billion rubles.

Sponsors: Gazprom and its subsidiaries are a bank and oil producers (minimum 50% owned by the state).

As soon as Zenit entered into a settlement agreement with UEFA after the fine, the unprofitable club quickly became profitable. A miracle happened - the issued shares scattered like a hot shawarma. And Gazprom Neft unexpectedly wished to give Zenit a mountain of money. In total, the club has three dozen sponsors (even bakers and optics manufacturers), and foreign auditors for 2016 counted income - 196.5 million euros.

Here, Gazprom’s money is often used in different ways, but Zenit’s patrons have to blur the structure of spending on the club. We also remember that they built a stadium for about 45 billion rubles and leased them for 49 years for 1 ruble - so the club does not have huge debts, like CSKA. Although in the income structure a measly 5% was obtained on match days (now the share will increase), and television rights were sold to another subsidiary of the sponsor.

Even if we take the calculations as loyally as possible, at least 200 million euros over 5 years, with differently set priorities, could go to the state treasury. If you count disloyally, 760 million euros of public money will run up. Plus, "Krestovsky" is a generous gift from Russia, because it is difficult to call a profitable lease for 1 ruble of an object for 43-45 billion. But now, Zenit, which has become dramatically successful financially, cannot be removed from European competitions for violating UEFA laws.

It is also important to understand - you can always say that the club is spent strictly on the income of private shareholders of the general sponsor, and not on the state's share. Formally, you don't dig. But it was no accident that UEFA fined Zenit. Until a tidy sum was added from the polluted air due to the issue of shares, the club was unprofitable. And now profitable - blooms and smells. But over the summer they spent 85 million euros on transfers, so it’s not a fact that the budget was not increased from the usual 160 million euros.

How many private and public clubs are in the Premier League?

Only five private clubs, and eleven sit on the neck of the budget or state-owned companies with independent shareholders. And Zenit stands out. In a year it spends 9 times more than Arsenal, and 18 times more than Anji, 27 times more than SKA-Khabarovsk. But with all these teams had problems on the field. And CSKA was often higher than Zenit, although the budget of the army team is twice as modest. At the same time, their terrible spending did not help Spartak, like many others, like Rubin. And if we sum up all the budgets, then on the map of Russia we spread almost 50 billion rubles per season, and there are about 20 billion from the treasury.

But Zenit will not really earn 10 billion rubles without the help of a sponsor. Amkar will not be able to collect even a tenth of the 870 million rubles. And Lokomotiv, a club at the mercy of the state, will not pay off the players’ salaries on its own. The RFPL has been living for years, wasting the budgets of entire states. But if money does not guarantee the quality of football, why not optimize costs? No one is even looking for financial sense in the existence of RFPL, no plans, no audit. And the league’s annual budget is now 13 times lower than that of the participating clubs. Spartak spends 8 billion to get a bonus twenty times lower - they live brilliantly!

General sponsor of FC Lokomotiv

JSC Russian Railways

Open Joint Stock Company "Russian Railways" is one of the largest railway companies in the world with huge volumes of freight and passenger traffic, high financial ratings, qualified specialists in all areas of railway transport, a large scientific and technical base, design and construction capacities, significant experience of international cooperation.

Official technical partner

under armor

Under Armor is an international brand of high-tech sportswear, footwear and accessories, one of the leading manufacturers of sports equipment in the world. 10 brand stores have already been opened in Russia.

The company's main priority is the continuous search for innovative technologies and materials to create equipment that would help athletes achieve their best results.

On the football arena, the company cooperates with the clubs Southampton, Sao Paulo, Toluca, Cruz Azul, FC Lokomotiv (Moscow).

OFFICIAL SUPPLIER FC "Lokomotiv"

PepsiCo Company

PepsiCo is Russia's largest food and beverage manufacturer*. More than 20,000 employees work in the company's offices and in its many manufacturing plants. In 2011, Wimm-Bill-Dann, a company founded in 1992, which occupied a leading position in the dairy products and beverages market in Russia and the CIS, joined the PepsiCo family.

Partner

Joint Stock Company "Federal Freight Company" (JSC "FGK")

Joint Stock Company "Federal Freight Company" is one of the largest freight railway operators in Russia. FGK JSC is one of the top three operators in the INFOLine RAIL RUSSIA TOP rating.
The main activity of the Company is the provision of rolling stock for the carriage of goods, as well as the provision of forwarding services. The wagon fleet operated by FGC JSC includes 136 thousand units of rolling stock (as of April 1, 2018).
There are 7 branches and 8 transport service agencies of FGK JSC, as well as representative offices in Moscow and the Republic of Kazakhstan, at the range of Russian railways.
The mission of the Company is the guaranteed and high-quality provision of rolling stock for consignors on the 1520 gauge area.

CEO, Chairman of the Board: Alexey Romanovich Taicher

Partner

Railways Logistics

Joint Stock Company "RZD Logistics" was established on November 19, 2010 as part of the development of the logistics business of the holding JSC "RZD". The company provides high-tech and reliable services for the transportation, storage and forwarding of cargo around the world, organizes supply chains, provides comprehensive logistics services for industrial enterprises, as well as transports small consignments. RZD Logistics is represented in Russia by 33 branches and separate subdivisions, five subsidiaries and joint ventures abroad. About 1,000 people work within the Company's perimeter.

Partner

JSC "NIIAS"

The Research and Design Institute of Informatization, Automation and Communications in Railway Transport (JSC NIIAS, a subsidiary of Russian Railways) is a leading industry institute. Engaged in the development and implementation of intelligent control systems, traffic safety systems, geoinformation technologies, interval control, the construction of the "Digital Railway", transport and cyber security systems, geoinformation and satellite technologies.

Partner

PJSC TransContainer

PJSC TransContainer is a Russian intermodal container operator operating the largest fleet of containers and flatcars in Russia on the entire 1520 standard railway network. The Company has a unique experience in efficient fleet management on more than 300,000 routes in Russia and abroad, as well as implementation of integrated transport and logistics solutions "from door to door" that allow delivering container cargo to any destination in Russia, the CIS countries, Europe and Asia, using our own transport assets and / or with the involvement of partner companies.

Partner

Joint Stock Company "Wagon Repair Company-3"

Provision of a full range of services in the field of repair of all types of freight cars, including innovative ones.

Provision of services for the maintenance of freight cars.

Flexible pricing, meeting deadlines and high quality repairs while meeting all requirements to ensure traffic safety.

General Director I.A.Volokitin

129090, Moscow, per. Protopopovsky, 19, building 10.
+7 499 260 30-20
WWW.VRK-3.RU
Email: Vrk-3@vrk-3.ru

Partner

Joint Stock Company "Wagon Repair Company-2"

Joint-Stock Company Wagon Repair Company-2 is the largest wagon repair company, and currently rightfully occupies one of the leading positions among domestic companies of a similar profile.

The main direction of work of JSC "VRK-2" is the provision of repair services in order to fulfill the main mission of the Company - the provision of railway freight transportation with fully serviceable rolling stock.

As a subsidiary of Russian Railways JSC, VRK-2 JSC complies with the unified high standards for ensuring the safety of train traffic that apply within the entire Russian Railways holding.

Partner

UTLC ERA JSC

UTLC ERA JSC is the leading operator of transit container cargo on 1520 mm gauge. It was created on April 2, 2018 through the reorganization of UTLC JSC and is its legal successor in terms of operating activities. UTLC ERA JSC is successfully developing the running of regular container trains on the railway infrastructure of the Republic of Kazakhstan, the Russian Federation and the Republic of Belarus in the China-Europe-China corridor.

Sponsor check. Which football clubs earn more and on what exactly?

Sports Sponsorship Insider has unveiled the map of European football sponsorship.

Sports Sponsorship Insider has unveiled the map of European football sponsorship. From the report you can see which leagues and clubs earn the most and which brands are the most generous.

a dozen moneybags

Analysts studied 3.5 thousand transactions in 12 leading football leagues of the Old World. In addition, 25 top clubs from other championships, which over the past 10 years have reached the Champions League group stage at least three times, have been targeted.

Analysts estimate that last season the elite teams of the continent received 1.5 billion euros from sponsors of the first level (only contracts with general sponsors and outfitters).

Teams from England are the most popular among marketers: the total value of contracts with title and technical sponsors of Premier League clubs exceeds the league's own revenue by 6.7 times and amounts to more than half a billion euros (see table). According to this indicator, our RFPL is located behind the “big European five” with a result of 74.4 million euros.

Last year, total league sponsorship deals fell from €144m to €84.3m. La Liga ended its contract with BBVA and the Premier League with Barclays. True, the bosses of the English Premier League managed to compensate for the absence of a title sponsor with deals with official partners worth 10.7 million euros per year. And the leadership was taken by the bank Santander in Spain and Spor Toto in Turkey (about 20 million euros per year). Premier League and Rosgosstrakh did not get lost - 5th place in the ranking, at the level of the English championship. At the same time, according to the average number of sponsors, our championship was in last place among 12 leagues - 5.31.

In Germany, clubs earn €170.5m from title sponsors, more than in Spain (79.8m) and Italy (75m) combined. Note that 5 Italian clubs and 3 Spanish (among them the current winner of the Europa League Sevilla) play in pristine form. In France, 4 clubs generate revenue: PSG, Monaco, Lyon and Marseille account for 76% of Ligue 1 revenues, and nine clubs at once earn less than a million euros on their contracts. In RFPL, the situation is similar.

KEEP YOUR BRAND

Among companies, the absolute leader in the number of sponsorship agreements is Coca-Cola (the main brand and low-calorie Coke Zero). This trademark adorns the chest of football players from 31 clubs. Interestingly, its main competitor, Pepsi, is the title sponsor of only three football clubs: Brugge, Las Palmas and Shakhtar. The top five also included Orange, Audi, Carlsberg and Heineken. Denizbank (Turkish subsidiary of Sberbank) also got into the Top 10 in terms of the number of sponsorship deals.

In terms of the volume of contracts, the champions are different.

Fly Emirates pay the most annually for the logo on T-shirts (annually transfers $ 43.8 million to Arsenal, PSG - $ 36.5 million, Real Madrid - $ 34 million), Chevrolet (MJ - 53 million pounds), Etihad Airways ( ManCity - $29.2 million), Deutsche Telekom (Bavaria - $34.3 million), Yokohama (Chelsea - $58.4 million), Gazprom (Schalke - 20 million euros, Zenit - 19 million euros.), Qatar Airways (Barca - $34.2 million) and Russian Railways (Russian Railways did not spare 66.4 million euros (!) for the contract with Loko at the current exchange rate).

BEER AND SPEECHES

More often than others, banks, breweries and bookmakers place their brands on the jerseys of the leading clubs in Europe. Each country has its own leaders. For example, in Germany, banks and breweries most often become title sponsors. 17 out of 18 clubs in the Bundesliga have at least one brewer sponsor. In Spain, only one club did not cooperate with the beer brand. In Italy, companies from the entertainment sector most often place their logo, in France - from Telecom. In Russia, the state monopoly is beyond competition: Russian Railways, Gazprom and Rosseti.

Bet lovers have chosen England: all 20 clubs in the Premier League have bookmakers among their sponsors. At the same time, two companies finance two league clubs at the same time: online poker Mansion placed the logo on the form of Bournemouth and Crystal Palace, and Dafabet - on the form of Sunderland and Burnley. William Hill acted smarter, signing contracts not only with clubs (Southampton, Aston Villa), but also with BT-Sports, which broadcasts matches in the UK for a fee.

Among title sponsors, the Premier League is the most attractive league. Both in terms of the total amount of transactions (273.6 million euros) and their average value (13.6 million euros), the Premier League has no equal in Europe.

RUSSIAN SCOPE

In Russia, the most generous title sponsors are club owners. So, in 2014, Russian Railways, which owns Lokomotiv (Moscow) through its subsidiary, transferred 4.8 billion rubles to the red-green budget! The state monopoly allocated 0.4% of the total expenditures for the FC. In 2015, the Russian Railways advertising contract cost more modestly - only 4.6 billion excluding VAT.

Two years ago, Gazprom Neft signed an advertising agreement with Zenit. According to him, in 5 years, St. Petersburg residents should earn 90.4 million euros. This season the club will receive 19 million euros. A controlling stake in the St. Petersburg club belongs to Gazprom.

Three years ago, a private club signed a 5-year supercontract worth 4.2 billion rubles (about $130 million) with the state monopoly. According to the agreement, CSKA annually receives 820 million rubles from Russian Grids. True, the agreement was later “corrected” downward “because of the freezing of energy tariffs.” About $ 6 million a year was allocated to Spartak last season by Lukoil, the head of the company Vagit Alekperov admitted.

TO SIT THE SUIT

According to SSI experts, the recent growth in club income has been driven not by title sponsors, but by uniform manufacturers. Adidas is the European champion in equipment (dresses 53 clubs). Nike is on his heels (45). Puma closes the top three (22). Next at a respectful distance are Joma and Kappa (15 each), Macron (12), Umbro (8), Lotto (7), Sockatyes (7), Hummel (6), Lacatoni and New Balance (5 each).

It is interesting that the last company in terms of the volume of contracts was placed in an honorable fourth place after the “great three”. Let us remember that last spring, both LE finalists Sevilla and Liverpool, who received $36.5 million from the Americans for the season, played in New Balance uniforms.

The most high-profile deals were recorded in Spain, Germany and England. At the beginning of the year, Real signed a 10-year super contract with Adidas for 1.4 billion euros (140 million euros per year). In the summer, Barcelona responded to Madrid by signing an agreement with Nike for 10 years. Under its terms, until the 2017/18 season, blue garnet will earn 105 million euros a year, and then 155 million a year, which will be a record among technical sponsors.

Last year, Bayern extended their contract with Adidas until 2030. For 15 years, Bayern will receive 900 million euros (60 million per year). Adidas pays £75m a season for the right to dress Manchester United players in their own kit. 65 million euros from next season will be received by Chelsea, who recently signed a contract with Nike.

In the Premier League, only four clubs have contracts with outfitters. The rest get the form either for free or at a discount. The largest contract has Zenit, which annually, according to unofficial information, receives 5 million euros.

Top 10 clubs by the price of contracts with title and technical sponsors

1. Manchester United - 159.5 (million euros)
2. Bayern - 102.0
3. Chelsea - 73.2
4. Arsenal - 67.3
5. Real Madrid M - 67.0
6. Barcelona - 65.0
7. Manchester City - 61.4
8. Liverpool - 57.6
9. Juventus - 46.3
10. PSG – 45.0

Source: SSI

Average number of football club sponsors

Russia – 5.31
Scotland - 8.08
Portugal - 8.11
England (championship) - 8.43
Netherlands - 8.89
Belgium – 9.75
Türkiye – 10.28
Spain – 11.30
France – 12.90
England (premier league) - 13.85
Italy – 19.40
Germany - 30.56

Source: SSI

Club income from title and technical sponsors

League / Amount, million euros

Premier League (England) 512.3
Bundesliga (Germany) 287.3
Serie A (Italy) 176.6
La Liga (Spain) 170.2
Ligue 1 (France) 99.6
RFPL (Russia) 74.4
Eredivisie (Holland) 56.4
Superliga (Türkiye) 37.5
Premier League (Portugal) 31.6
Championship (England) 31.5
Premier League (Scotland) 18.1
Pro League (Belgium) 11.0

Number

€2.85 billion in the 2016/17 season, sponsors will transfer to the budgets of elite European football clubs according to SSI forecast.